NCMPR’s “Peer and Simple” podcast puts the spotlight on members and provides a forum for sharing their personal experiences and expertise in various aspects of community college marketing and PR. Let’s hear THEIR stories and learn from each other. Peer to peer. All as part of a growing national network of peers you can consider your “remote co-workers.”
S2, E4 – Sally Chapman Cameron spent more than three decades at Bristol Community College in Massachusetts. Though she's retired from the college, she's still active in NCMPR, presenting at conferences, writing for Counsel magazine and dropping in for a Peer and Simple interview. Chapman Cameron is 2021's Petrizzo Award winner, which recognizes a career of accomplishments. In this episode, she talks about the early days of marketing, how she got the most out of her team and why she just can't leave two-year colleges behind.
Find Chapman Cameron's Petrizzo acceptance video, which starts at 17:49, on NCMPR's YouTube page: https://www.youtube.com/watch?v=Qe39aK_Iz38
S2, E3 – Minneapolis College is just down the street from the spot where George Floyd was killed on May 25, 2020. As the community responded and the city became a center of the nation's social justice movement, the college had to figure out the best way to craft its messaging to the campus and larger community. Deanna Sheely, the college's vice president of advancement and marketing communications, and Patrick Troup, its vice president of student affairs and interim diversity officer, discuss how they worked together to ensure communications stressed the necessary heart and emotion while maintaining the college's voice.
S2, E2 – Meet Debra McGaughey, NCMPR's 2021-22 president. She chats with host Jeff Julian about how she got involved with NCMPR, why she wanted to move up to the executive board and her experience so far on the council's Diversity, Equity and Inclusion committee. Plus, she shares her experiences as a professional journalist and gives a peek into the memoir she's writing.
S2, E1 – Three community college marketers who are still working remotely due to the COVID-19 pandemic chat with host Jeff Julian about how their year has been going, what they miss about working in an office, and how they've stayed connected to colleagues. Guests are Greg Harris from Portland Community College in Oregon, Lisa Brosky from Pima Community College in Arizona and Shannon Rooney from Community College of Philadelphia.
S1, Episode 12 – In 2020, both NCMPR gold Paragon awards for writing went to Seattle Central College: AK Sterling, partnership services manager, for short form, and Roberto Bonaccorso, director of communications, for long form. The two discuss their favorite writing tips and what makes a memorable, award-winning story.
S1, Episode 11 – Host Jeff Julian chats candidly with friend, colleague and new NCMPR Executive Director James Walters. The National Council for Marketing & Public Relations is the leading professional development association exclusively serving those working in communication at two-year community and technical colleges. NCMPR is the organization two-year college communicators turn to, first and foremost, and Walters shares why he's so excited to take on this role at its helm.
S1, Episode 10 – A virtual sit-down with Juan Gutierrez, 2020-21 president of the National Council for Marketing & Public Relations, who tells how he found himself in a leadership position within NCMPR, how it has benefitted him professionally and personally, and how members can get more involved and take on leadership roles within the organization. Gutierrez, director of marketing and public relations at Orange Coast College in California, has been involved in community college marketing since 2002. His specialties include leadership and team development, community outreach, and branding and promotion. He joined NCMPR in 2010.
S1 Episode 9 – The University of Arkansas Community College-Batesville doesn't have a paid social media specialist, but that hasn't slowed down their marketing efforts. Hannah Keller Flanery, the college’s communications and marketing coordinator and sole marketing staff member, got the idea for a student-driven social media program from a past NCMPR conference. "I’m a one-person marketing office, so I need help," she said. The help she has gotten has turned into a win-win for everyone.
S1 Episode 8 – How in the world do you roll out 16 website redesigns in five weeks? Just ask NCMPR's 2020 national Rising Star Jackie Watson, director of web strategy for the Kentucky Community and Technical College System. Watson is a certified content marketing specialist with more than 12 years of digital marketing and content writing experience, and she's spent the last four-plus years developing and managing digital and social media content, ensuring its relevance for KCTCS’s target audiences.
S1 Episode 7 – Daniel Ramirez, director of public relations and marketing at South Texas College, describes himself as a “data nerd” and unashamedly puts his mathematical mind to work to embrace a data-focused approach to marketing that’s positively impacting enrollment. He answers the question, "If you had one piece of data to help with enrollment, what would it be?"
S1 Episode 6 – Barb Dreger, director of marketing at Fox Valley Technical College in Wisconsin, is a steadfast proponent of brand consistency. Listen as she shares how to effectively manage marketing projects while protecting the community college's brand.
S1 Episode 5 – In the most recent NCMPR Paragon awards, Kellogg Community College in Michigan took home three golds and the best in show. Eric Greene, the college’s chief communications officer, gives an inside look into what makes a gold-winning entry.
S1 Episode 4 – In this “topical medley,” longtime NCMPR members Terri Giltner from the Kentucky Community and Technical College System and Heather McDorman from St. Charles Community College in Missouri share their expertise about a variety of topics related to community college marketing and PR.
S1 Episode 3 – The marketing department at Leeward Community College (Hawaii) didn’t exist until the college asked Kathleen Cabral to start it. That was nearly 20 years ago. Now listen as Kathleen, Leeward's director of marketing and communications as well as the 2020 NCMPR national Communicator of the Year, recounts tales of her 30 years in the industry – and how she stays open to discovering new and better ways of telling the LCC story.
S1 Episode 2 – With the highly successful "Redefine U" podcast to their credit, the marketing team from Anne Arundel Community College (Maryland) knows a thing or two about digital storytelling. Listen as Dan Baum, executive director of strategic communications at AACC, talks podcast creation in this month's episode of "Peer and Simple." Get a sense of what they're doing at AACC – and how to replicate their success at your college.
S1 Episode 1 – Lynn Whalen, Juan Gutierrez and James Walters, members from NCMPR’s executive committee, discuss the changes their community colleges are making to adapt to closed buildings, cancelled graduations and no end in sight. Whalen, executive director for public relations and marketing at Lincoln Land Community College in Illinois, was NCMPR president for 2019-20; Gutierrez, director of marketing and public relations at Orange Coast College in California, is president for this 2020-21 year; and Walters is director of marketing and communications at Skagit Valley College in Washington and NCMPR’s secretary/treasurer.