Peer and Simple
NCMPR’s Peer and Simple podcast spotlights two-year college marketing professionals and experts, providing a forum to share their experiences and knowledge in community college marketing and PR. Let’s hear their stories and learn from each other, peer to peer. Tune in the third Thursday of the month for new episodes.
TikTok for Community Colleges and Making It In Marketing When Your Background Is Not: A Chat with NCMPR's 2022 National Rising Star
Elissa Kojzarek, the communications and social media manager at Elgin Community College in Illinois, never thought she'd find herself in social media: She rarely got on Facebook and used Instagram only sometimes. Now, she's leading breakout sessions on TikTok for her peers and has her eye set on hitting 1,000 followers for Elgin's account. Elissa, who is this year's NCMPR national Rising Star, talks about how she found herself in community college marketing (spoiler: the path took her through Jakarta, Indonesia) and what the future of social media just might look like. + Read along with Elissa, Jeff and Stephanie: "Facebook misinformation is bad enough. The metaverse will be worse." (The Washington Post)
September 15, 2022
Introducing a New College President to Campus and Community Members
S3, E8: The new president at Langara College in British Columbia, Canada, began on June 6, but the marketing office started prepping for Dr. Paula Burns' arrival back in January. Langara's public affairs manager Mark Dawson shares why preparations kicked off so early, plus the steps they've taken to ensure employees, students, the community and key stakeholders get to know their new leader. He also points out the most vital to-dos, specifically for smaller marketing staffs ... just in case you don't have the resources to tackle every single one of those steps.
August 18, 2022
Data Dig 2022: What Issues Do Community College Marketers Face Today?
S3, E7: Data Dig 2022 reveals the issues we face in the field, the racial and ethnic makeup of NCMPR membership, and the staffing areas most lacking on our teams. NCMPR worked with Graduate Communications to conduct this first-of-its-kind survey of community college marketers. Cheryl Broom, its CEO, chats about some of the survey's findings and shares ideas about how NCMPR can best help our members moving forward. Plus, in the newly named Chit Chat, Peer and Simple hosts Jeff Julian and Stephanie Reyna share their tips for naming projects – everything from marketing campaigns to bands. --- Data Dig 2022 full findings The DataPoints survey Cheryl references
July 21, 2022
How To Successfully Promote Your College to AAPI and Other Minority Students
S3, E6: Oakton Community College in Illinois recently received a $1.5 million grant to help support its Asian American and Pacific Islander (AAPI) students, who make up about 23% of Oakton's student population. Dear Aunaetitrakul, the grant's senior program manager, shares how Oakton promotes the grant and supports Oakton's large AAPI population – including some thoughts about why it might be time to start a subject-specific podcast at your own institution.
June 16, 2022
When its Audience was Sick of Hearing About COVID, This College Turned to Interpretive Dance
S3, E5: COVID-19 information fatigue is real, but Northern Essex Community College in Massachusetts was determined to inform their employees and students about the college's coronavirus safety measures. When presented with a budget to make a video, Allison Dolan-Wilson, vice president of institutional advancement, and creative director Trevor Stair knew they had to do something memorable. They share how they crafted the perfect irreverent tone to ensure their audience would listen up. Watch their bronze Paragon Award-winning project, in Promotional Video-Short Form, on YouTube. Plus, hosts Jeff and Stephanie discuss the benefits of a little um'ing. (For all you um-counters out there, get your answers in no later than June 1, 2022!)
May 20, 2022
Karaoke King, One-Person Marketing Staff Cheerleader, U2 Lover: Meet Your NCMPR 2022-23 President
S3, E4: NCMPR's new president takes the reins each March at its national conference. Meet the org's new leader, Jeff Ebbing, who chats about visiting THE Joshua tree, mediocre sushi and how he went from NCMPR blogger to 2022-23 president of the board (and how you can do the same). Plus, host Jeff Julian welcomes cohost Stephanie Reyna, a long-time NCMPR member, recent Leadership Institute graduate — and honorary Jeff.
April 28, 2022
Whether or Not You're a Manager, You Are 100% a Leader
S3, E3: The first cohort of NCMPR's 10-month Leadership Institute graduated in March. Three graduates discuss what they learned, how the Institute is helping them do their jobs better, and why you should be a part of the 2022-23 cohort. This episode's guests are Leslie Ouellette, associate director of integrated marketing and communications at Bunker Hill Community College in Massachusetts; David Barnhardt, director of communications and student recruitment at West Virginia Northern Community College; and Stephanie Reyna, new media and marketing specialist at Saddleback College in California.
April 04, 2022
How Your Marketing Team Can Support Ukrainian Students
S3, E2: At Norwalk Community College in Connecticut, 7% of the student population was born in Ukraine. To craft NCC's response to the conflict in Ukraine, marketing and the diversity and inclusion committee are working together. Committee chair Pracilya Titus and Mario Haimindra, the marketing and PR associate, chat with Peer and Simple about NCC's programming so far, the importance of both active and passive marketing and how to determine which world topics receive this kind of attention.
March 17, 2022
How to Successfully Prioritize DEI at Your Two-Year College
S3, E1: Season 3 of NCMPR's Peer and Simple podcast kicks off with Dr. Kevin Christian, the director of diversity, equity and inclusion at the American Association of Community Colleges in Washington, D.C. Community colleges started to contact him about their chief diversity officer positions back in 2017, but the push grew after George Floyd's murder. Christian discusses the importance of a DEI team (in lieu of just one person), good data and a meaningful budget.
February 17, 2022
How Arsenio Hall Changed the Career Path for One NCMPR Member
S2, E12: "What happens when you go to Washington is, you get recruited." After serving as a press secretary under President Bill Clinton, Kerri Glover was recruited by a PR firm repping "pretty much every education association you have ever heard of." Then she worked for a tech firm. And Ogilvy. And the Sierra Club. Glover shares how that resume informs her decisions and work as Asheville-Buncombe Technical Community College's community relations and marketing director.
December 16, 2021
Need Some Motivation? Dr. J Can Help
S2, E11: Dr. Joshua Fredenburg – or Dr. J, as he likes to be called – is an internationally acclaimed speaker, author, TEDx speaker and leadership and diversity consultant, as well as the president/founder of the Circle of Change Leadership Experience for students. A keynote at NCMPR's District 1 conference in October, Dr. J shares some leadership tips, how he gets motivated when he's just not feeling it ... and why his youthful dream job included "FBI agent." This episode was taped live at District 1's conference on Oct. 26, 2021, in Long Branch, New Jersey.
December 02, 2021
A Meet & Greet with District 4's Rising Star and Communicator of the Year
S2, E10: Katie Norris' path to Ozarka College in Arkansas, where she serves as director of public relations & marketing, started when she enrolled as an Ozarka student. And Kim Lessner came to her role as vice president and chief operations officer at Tyler Junior College in Texas after she retired. As District 4's Rising Star and Communicator of the Year, respectively, Norris and Lessner chat with Peer and Simple guest host Matt Radcliffe, the District 4 director and digital strategist at Pikes Peak Community College in Colorado Springs, at their district conference in Hot Springs, Arkansas, on Oct. 23. Norris shares how her experience as a community college student gives her an important perspective in marketing the college, and Lessner discusses how her past life in corporate marketing informs the work she does for TJC.
November 18, 2021
Lessons From a 21-Year Industry Veteran: 'Find Some Outlets to Get Creative and Refresh Yourself'
S2, E9: What lessons from journalism inform community college marketing? How can young professionals assure they have staying power at a new gig? North Dakota vs. South Dakota? Erin Wood, director of college relations at Lake Region State College in North Dakota, chats live at District 5's conference in Omaha, Nebraska, on Oct. 11, 2021, in this special episode of Peer and Simple. Wood shares insight into this year's NCMPR Leadership Institute cohort – the first! – and a bit about her state's history.
October 28, 2021
Let's Talk about Photography
S2, E8: Steve Jessmore and Mark Carriveau have a combined 55+ years of photography experience. Jessmore, a Michigan-based freelance photographer, and Carriveau, who shoots for Elgin Community College in Illinois, discuss their careers, what community college marketers can learn from photographers and easy-to-follow tips for non-photographers to capture great art. This episode of Peer and Simple was recorded live on Oct. 5, 2021, at NCMPR's District 3 conference in Grand Rapids Michigan.
October 21, 2021
The Importance of Music in College Branding
S2, E7: Finding the right music for your video promotions or commercials can be tricky. How can you find a tune that fits with your college's branding? Where can you find a clip that's affordable? Bret Figura, graphic designer at Moraine Valley Community College in Illinois, is also a drummer, and he talks about the importance of your institution's audio brand and how he wrote and performed the score for a Moraine campaign last year. Episode links: Trinity Christian College commercial that inspired Figura Moraine's commercial, with music composed by Figura
September 16, 2021
Marketing Fails: From Typos to Double Entendres
S2, E6 – Marketing fails: We've all faced them. Sometimes, no matter how many eyes study a project, a typo or an unfortunate photo still gets through. Or no matter how many times you host an event, you miss how much a factor like the weather can affect turnout. Four marketing professionals share some of their biggest marketing fails in this special video episode of Peer and Simple. View some of the marketing fails in the links below, or watch this episode on YouTube. NCMPR's special guest host is Jeff Ebbing, director of marketing and communications at Southeastern Community College in Iowa and NCMPR's 2021-22 vice president/president-elect, who shares a marketing fail of his own. (the piece as intended / the fail) Our guests are Wendy Trujillo, advertising and social media director, and the supervisor for the Communication Center and mailroom, at College of the Canyons in California. Barb Dreger, director of college marketing at Fox Valley Technical College in Wisconsin. (marketing fail 1 / marketing fail 2: the whole picture / zoomed in) Melony Martinez, director of marketing and public relations at National Park College in Arkansas. (marketing fail / and the recovery) Brittany Lippert, associate director of marketing at the Kentucky Community & Technical College System.
August 19, 2021
TEDx Speeches, Vulnerability and Microaggressions
S2, E5 – Dr. Toya Webb is a life coach, a TEDx and motivational speaker, and NCMPR's district 3 director. She discusses the importance of vulnerability in the workplace, plus some findings from her doctoral research, about the impact of microaggressions on Black women in leadership. This is Peer and Simple's first podcast recorded in-person – at the Gaylord Rockies Resort & Convention Center in Aurora, Colorado, site of NCMPR's 2022 national conference.
July 15, 2021
'It's the Way You Get the Most out of People'
S2, E4 – Sally Chapman Cameron spent more than three decades at Bristol Community College in Massachusetts. Though she's retired from the college, she's still active in NCMPR, presenting at conferences, writing for Counsel magazine and dropping in for a Peer and Simple interview. Chapman Cameron is 2021's Petrizzo Award winner, which recognizes a career of accomplishments. In this episode, she talks about the early days of marketing, how she got the most out of her team and why she just can't leave two-year colleges behind. Find Chapman Cameron's Petrizzo acceptance video, which starts at 17:49, on NCMPR's YouTube page: https://www.youtube.com/watch?v=Qe39aK_Iz38
June 17, 2021
Minneapolis College and George Floyd
S2, E3 – Minneapolis College is just down the street from the spot where George Floyd was killed on May 25, 2020. As the community responded and the city became a center of the nation's social justice movement, the college had to figure out the best way to craft its messaging to the campus and larger community. Deanna Sheely, the college's vice president of advancement and marketing communications, and Patrick Troup, its vice president of student affairs and interim diversity officer, discuss how they worked together to ensure communications stressed the necessary heart and emotion while maintaining the college's voice.
May 20, 2021
Getting to Know You, with NCMPR’s 2021-22 President
S2, E2 – Meet Debra McGaughey, NCMPR's 2021-22 president. She chats with host Jeff Julian about how she got involved with NCMPR, why she wanted to move up to the executive board and her experience so far on the council's Diversity, Equity and Inclusion committee. Plus, she shares her experiences as a professional journalist and gives a peek into the memoir she's writing.
April 22, 2021
The Coronavirus: A Year Later
S2, E1 – Three community college marketers who are still working remotely due to the COVID-19 pandemic chat with host Jeff Julian about how their year has been going, what they miss about working in an office, and how they've stayed connected to colleagues. Guests are Greg Harris from Portland Community College in Oregon, Lisa Brosky from Pima Community College in Arizona and Shannon Rooney from Community College of Philadelphia.
March 26, 2021
Writing it Right
S1, Episode 12 – In 2020, both NCMPR gold Paragon awards for writing went to Seattle Central College: AK Sterling, partnership services manager, for short form, and Roberto Bonaccorso, director of communications, for long form. The two discuss their favorite writing tips and what makes a memorable, award-winning story.
March 01, 2021
'It Goes Back to How I Got Involved'
S1, Episode 11 – Host Jeff Julian chats candidly with friend, colleague and new NCMPR Executive Director James Walters. The National Council for Marketing & Public Relations is the leading professional development association exclusively serving those working in communication at two-year community and technical colleges. NCMPR is the organization two-year college communicators turn to, first and foremost, and Walters shares why he's so excited to take on this role at its helm.
February 19, 2021
Step it Up
S1, Episode 10 – A virtual sit-down with Juan Gutierrez, 2020-21 president of the National Council for Marketing & Public Relations, who tells how he found himself in a leadership position within NCMPR, how it has benefitted him professionally and personally, and how members can get more involved and take on leadership roles within the organization. Gutierrez, director of marketing and public relations at Orange Coast College in California, has been involved in community college marketing since 2002. His specialties include leadership and team development, community outreach, and branding and promotion. He joined NCMPR in 2010.
January 06, 2021
In Good Hands – Growing Social Engagement With Student Assistance
S1 Episode 9 – The University of Arkansas Community College-Batesville doesn't have a paid social media specialist, but that hasn't slowed down their marketing efforts. Hannah Keller Flanery, the college’s communications and marketing coordinator and sole marketing staff member, got the idea for a student-driven social media program from a past NCMPR conference. "I’m a one-person marketing office, so I need help," she said. The help she has gotten has turned into a win-win for everyone.
December 16, 2020
Picking Up the Pieces from a Website Redesign Gone Haywire
S1 Episode 8 – How in the world do you roll out 16 website redesigns in five weeks? Just ask NCMPR's 2020 national Rising Star Jackie Watson, director of web strategy for the Kentucky Community and Technical College System. Watson is a certified content marketing specialist with more than 12 years of digital marketing and content writing experience, and she's spent the last four-plus years developing and managing digital and social media content, ensuring its relevance for KCTCS’s target audiences.
November 24, 2020
A Date With Data
S1 Episode 7 – Daniel Ramirez, director of public relations and marketing at South Texas College, describes himself as a “data nerd” and unashamedly puts his mathematical mind to work to embrace a data-focused approach to marketing that’s positively impacting enrollment. He answers the question, "If you had one piece of data to help with enrollment, what would it be?"
October 30, 2020
Consistently Promoting Brand Consistency
S1 Episode 6 – Barb Dreger, director of marketing at Fox Valley Technical College in Wisconsin, is a steadfast proponent of brand consistency. Listen as she shares how to effectively manage marketing projects while protecting the community college's brand.
September 03, 2020
Winning the Gold
S1 Episode 5 – In the most recent NCMPR Paragon awards, Kellogg Community College in Michigan took home three golds and the best in show. Eric Greene, the college’s chief communications officer, gives an inside look into what makes a gold-winning entry.
July 27, 2020
A Topical Medley
S1 Episode 4 – In this “topical medley,” longtime NCMPR members Terri Giltner from the Kentucky Community and Technical College System and Heather McDorman from St. Charles Community College in Missouri share their expertise about a variety of topics related to community college marketing and PR.
June 22, 2020
The Secrets of Long-Term Success in the Business
S1 Episode 3 – The marketing department at Leeward Community College (Hawaii) didn’t exist until the college asked Kathleen Cabral to start it. That was nearly 20 years ago. Now listen as Kathleen, Leeward's director of marketing and communications as well as the 2020 NCMPR national Communicator of the Year, recounts tales of her 30 years in the industry – and how she stays open to discovering new and better ways of telling the LCC story.
May 26, 2020
A Podcast About Podcasts
S1 Episode 2 – With the highly successful "Redefine U" podcast to their credit, the marketing team from Anne Arundel Community College (Maryland) knows a thing or two about digital storytelling. Listen as Dan Baum, executive director of strategic communications at AACC, talks podcast creation in this month's episode of "Peer and Simple." Get a sense of what they're doing at AACC – and how to replicate their success at your college.
April 27, 2020
COVID-19: Crisis Communication Like We've Never Seen
S1 Episode 1 – Lynn Whalen, Juan Gutierrez and James Walters, members from NCMPR’s executive committee, discuss the changes their community colleges are making to adapt to closed buildings, cancelled graduations and no end in sight. Whalen, executive director for public relations and marketing at Lincoln Land Community College in Illinois, was NCMPR president for 2019-20; Gutierrez, director of marketing and public relations at Orange Coast College in California, is president for this 2020-21 year; and Walters is director of marketing and communications at Skagit Valley College in Washington and NCMPR’s secretary/treasurer.
March 23, 2020