I was asked to share my thoughts on how to identify, prioritise and begin to understand what processes a business might focus on improving. The conversation then evolved into how AImight add value to process improvement rather than become a threat to staff.
I shared my view that I see AI as an opportunity to rid ourselves of the mundane to free up time to add value as intuitive and mindful humans.
If you are doing anything online you need to understand what's working and what's not as you build your digital profile through 2020.
In this webinar I split out the three levels of digital analytics and give you some example tools you can use to ensure you listen and watch what's most important to achieve your goals.
It's all about the Return on Investment of your time, budget and energy, and digital analytics has a great place in your marketing armoury as you become more and more efficient online.
The beautiful thing about the simple fact that everything is within you, is that this gives you choice.
You have ultimate choice about how you react and experience everything you encounter in your life.
The moment you realise and begin to work with this understanding you can take control over external situations, people and scenarios and choose how little or how much you will internalise them.
In this short podcast, I want to remind you of this simple yet profound component of mindful living.
This is a really important episode for me because I share how I define mindful living. It's not about empty, positive-thinking, motivational hype. Mindful living is a strategic and practical mindset that allows you to take focused steps in your life journey. This is why Sonya and I are creating Life Map by Neya. Join us in the first online course that introduces you to Life Map by Neya and take the first steps to becoming the best version of you. Visit www.mindfulneya.com for more details and to sign-up
Journaling is a technique you can use for work and in living a mindful life. It's a fascinating, immersive and very personal experience.
In this episode of the Neil Wilkins Podcast you will learn that there is no right or wrong way to journal. It is a matter of flowing and enjoying the experience of reflection, mindfulness and capturing both practical and emotional things you encounter in your life.
For more details, visit www.neilwilkins.online
As I start the planning for the release of the first Neya Mindful Living online workshop, I thought I’d share how to plan a marketing launch. Using simply a flip chart and sticky notes, I guide you through the example of how to create a launch marketing plan within an hour, capturing everything you need […]
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Linkedin organic content in 2020 may be the next big thing in social media. Have you noticed over the last six months that you are becoming deluged by spam inMail and unwelcome sales messages and connection requests each time you log into Linkedin? You are not alone. Linkedin is THE hot spot in social media […]
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Cameron Forsyth has given me this blog idea “How to Prioritise Stakeholders” and I thought it would be useful to share my answer to his question. Who are your stakeholders? They are everyone who has a vested interest in how your organisation performs They have very different perspectives They pull in different directions When you […]
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Digital Advertising in 2020 is all about getting best Return on Investment (ROI) from your precious marketing budget. You have a choice when you consider digital advertising because often, with careful planning, you can achieve the same end results by creating or curating organic content. With the proliferation of social media and website advertising opportunities […]
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In this latest Neil Wilkins Podcast, Neil shares an experience with a client where he helped them to mindfully prioritise a busy day. Neil guides us through a simple but powerful process, using the criteria, strategic importance and urgency. This process can help you make valuable priority decisions, especially when people are demanding a lot […]
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We all wonder how to stretch time. We’ve 24 hours available in every day and yet some people feel they are busier than others. Many people also believe that they will never complete everything they set out to complete. Time is our most precious asset and yet it often feels as though we never have […]
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What is coming in marketing in 2020? Watch Again the full webinar Here are some brief answers to just some of the questions included in this webinar with a group of UK marketing apprentices from a variety of sectors. What’s the best way to grow Instagram as a marketing channel? IGTV appears to be a […]
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The value of time in your marketing messages may reach an all time high in 2020. Over recent years we have seen an increased importance in influencers, social media attention and audio content. In 2020, Neil predicts that time will be one of, if not the, most important assets your customer has. If you can […]
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Mindful Collective Visualization Tool, a brand new ethics and sustainability online indexing tool is explained by Co-Founder, Neil Wilkins. The Mindful Collective have developed this visualization tool to help businesses begin their journey towards being more ethical and sustainable. As Neil explains, the tool utilises on screen sliders to record perceptions of where a business […]
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How to avoid Personal or Self Sabotage is an innate need that affects every one of us. In this webinar, Neil and Sonya Wilkins share techniques and tips for how to identify when and where you self-sabotage. They also help you to understand what you can do about it. Listen to the Podcast Watch Again […]
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How to win at content marketing is a valuable hour spent considering the core building blocks to create exceptional marketing content. Learn how to embrace the Rule of Thirds at the same time. Balance paid, owned and earned media in your choice of channels. Consider whether to create, curate or document as you build your […]
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A sustainable new marketing mix for a new generation was the title of this keynote I gave, with Joe Pereira, to a CIM Senior Marketers event in Bristol. Introducing and testing out the thinking behind The Mindful Collective, we took the audience through a focused presentation of the challenges and opportunities presented by redefining the […]
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Integrating product lifecycle and marketing communications is something I am playing with at the moment to help my clients focus. The concept is simple, yet potentially really powerful. The idea is to match the lifecycle stage of your brand, product or service with the most likely customers who will be interested at that stage. These […]
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Thought leadership is a strategic marketing approach that can really drive forward your personal profile or business brand. However there are lots of ways you can be a thought leader. In this short podcast, Neil Wilkins talks about the three styles of thought leadership and how you can grow your online and offline presence by […]
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I am delighted to recently have conducted an interview with Sam Roberts, CEO and Co-Founder of Boston Tea Party, the first cafe chain to ban single use cups. This decision has significantly impacted Boston Tea Party sales revenue but as Sam describes, this is a small price to play for ethical long term strategic growth. […]
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The first workshop in The Art of Transformative Living programme starts on 28th and 29th June. Neil and Sonya introduce the programme, what’s involved and share why it’s so important to them personally. Subscribe to the Neil Wilkins Podcast on iTunes and your other favourite podcast services.
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I believe that mindful reinvestment in your business is the new CSR. This is a conversation I have just enjoyed with Cambridge Marketing College Founder and Chairman, Charles Nixon. We talked about how a business can best start to think about developing more mindfulness. This might take the form of improved sustainability, a focus on […]
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Neil discusses if positivity might be limiting your personal development and growth on your life journey? Neil argues that by trying to turn every challenge, issue or negative scenario into a positive, we might be denying ourselves the opportunity to learn and grow. Mindfulness comes from experiencing the balance between positive and negative. Subscribe to […]
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Conditional Happiness is a trap into which we all often fall. The definition of conditional happiness is the reliance on external outcomes for the regulation of how we feel. It really doesn’t make sense to live a life based on a need for things to work out just the way we plan them. The risk […]
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In this keynote, that launched the start of the Ethical Digital 2019 Series, Neil Wilkins talked about how to use digital marketing and social media, customer personas, customer journey and a balanced content strategy to awaken the potential in your business. A key element of the talk was doing business ethically and sustainably and using […]
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Taking control and making a choice are at the heart of a happy and fulfilled life. In this short podcast Neil Wilkins explores why it’s important to think of what you need before that of others. Learning to say no will benefit both you and those around you. Happiness and control in your life comes […]
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Get to know Neil better by listening to his Myers Briggs Type Indicator, step 2 report and interpretation. In part 2 of this recording, hosted by MBTI Consultant Sonya Wilkins, his preferences and behaviours are revealed. #selfawareness
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Get to know Neil better by listening to his Myers Briggs Type Indicator, step 2 report and interpretation. In part 1 of this recording, hosted by MBTI Consultant Sonya Wilkins, his preferences and behaviours are revealed. #selfawareness
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Neil and Sonya (Neya) talk about how to create a mastermind group to help you develop personally. This podcast will also help you to develop your business. A concept developed originally by Napoleon Hill and used by countless successful and happy people. Watch the Video of this Podcast at MindfulNeya.com Subscribe to Neil Wilkins Podcast
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An audio clip from a marketing trends workshop 2019, helping digital marketing and social media planning in the context of movements and opportunities from the market place. Many of the marketing trends we experience either as marketers or as consumers, are not specific to any sector but apply to us all. We might in this […]
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Gary Vee talks about practicing macro patience (with your strategy) and micro speed (with your day to day activities. Never has this been more important than practicing patience when you feel drawn to monetise your audience by selling your products and services to them. In this podcast, Neil talks about the pressures you can feel […]
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Neil and Sonya Wilkins introduce you to a brand new venture: Neya Workshops, podcasts, live videos, courses and retreats, bringing you the best thinking and interviews to develop your mindfulness, self-awareness and communication >> Visit MindfulNeya.com for more details Subscribe to Neil Wilkins Podcast
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How to blog and keep blogging can be a big challenge for everyone placing their blog at the heart of their content strategy. Advertising and traditional methods of getting and sustaining the attention of your target audience are no longer the most efficient and effective ways of building that essential trust and engagement in the […]
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Innovate and Leave a Legacy. In the last episode of the series, Neil Wilkins shares the importance of innovation and leaving a legacy in strategic digital marketing and social media planning. The Digital 2018 Live series has covered 12 vital elements in creating, delivering and measuring a successful digital marketing and social media year and […]
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How to make better decisions in business : In this podcast, Neil Wilkins shares tips and tools for turning information into intelligence to inform better decision making in your business. In this Episode 11 of the 12 episode Digital 2018 Live series, Neil explores the reasons why simply collecting data and analytics isn’t enough in […]
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Personal Branding Podcast is part 1 of a short series of interviews with friends and colleagues who are also on a journey of understanding how their personal brand forms part of the services they offer to customers and clients. If you are the face of your business, run social media activities, or are customer facing, […]
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Listening and learning from your digital marketing and social media performance is key to continuous improvement and maximising the value from your social network and website. In this Episode 10 of the Digital 2018 Live series, Neil Wilkins talks us through the three essential levels of listening and guides us towards some simple ways of […]
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Neil Wilkins explains the three different types of digital media and how to balance them in your digital campaigns for events, new product launches and when you are looking to break into a new marketplace. This is Episode 9 of the Digital 2018 Live podcast series, exploring the twelve building blocks of effective digital marketing, […]
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In episode 8 of the Digital 2018 Live series, Neil Wilkins shares some ideas about how to position your social networking in your business for best value. Sometimes it’s about being reactive as well as proactive and everyone involved needs guidelines… subscribe and listen on iTunes to hear more…
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Neil warns about the perils of ignoring the surge of new generation decision makers and consumers. Millennials who are looking for products, services and employers who resonate with their personal values. The old business model and marketing paradigms are dead and there is now a huge value in creating a more mindful business that balances […]
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In this Episode 7 of the Digital 2018 Live series of Podcasts, Neil Wilkins shares the current best practice in creating website focus and content that not only brings more the right visitors to your website but engages them and takes them on a real journey of value and keeps them coming back for more. […]
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If you haven’t yet plotted both a Proactive and a Reactive Customer Journey for your business you could be missing a wealth of sales and profits. The likelihood is that right now, you probably don’t know how much! With my colleagues at Viper Marketing I have developed an updated version of our Customer Journey marketing […]
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In this podcast episode, Neil Wilkins talks us through the digital marketing Rule of Thirds, the importance of becoming current, relevant and informed, in the eyes of the target customer and the four types of content: creation, curation, documentation and story-telling. It’s all about understanding the value you add to your customers’ world, over and […]
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How to Plot Your Customer Journey is the 5th episode in the Digital 2018 Live podcast series by Neil Wilkins, taking us step by step through the stages of planning you need to ensure your customers’ experience delivers what you and they both need. The three stages of awareness, conversion and retention are described in […]
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A personal vision can differentiate you from others, help you to cut through the noise of everyday life, help secure that ideal next role in your career journey and give you purpose and direction, each and every day. I recorded a presentation I gave to a CIM Conference in Southampton as I talked through what […]
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Impact is defined as “having a marked effect or influence on someone” (verb). As a noun it is often said to be “the action of one object coming forcibly into contact with another.” (noun). Whichever definition resonates better with you, the message is clear, that there is nothing more important in effective communications than impact. […]
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I often see people too daunted by the wall of data to use Google Analytics with confidence. For this reason I have decided to summarise the key things to look for to help you to understand, at a beginners level, some of the most important things that are happening in your website. This is a […]
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In Episode 4 of the Digital 2018 Live podcast series, I talk you through the importance of customer personas. Personas takes your marketing way beyond the bland ‘customer segmentation’ and ‘demographics’ approaches of old and deep into the minds and lives of your ideal target customer. Customer persona marketing considers a day in the life […]
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Creating the Ultimate Digital Marketing Strategy is not quite as difficult as it might seem. In this 3rd episode in the Digital 2018 Live podcast series, Neil Wilkins describes what think about in preparing your groundwork for your strategic digital marketing plan. Neil also covers a step by step process for turning strategy into daily […]
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We all get so caught up in the obsession to attract and gain new customers that sometimes we lose sight of the prize; The profit we can secure when we manage our sales funnel at a forensic level. Ask most marketers and sales people how they make money in business and they’ll likely tell you […]
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In this second episode of the Digital 2018 Live iTunes Podcast Series, Neil Wilkins talks about the top 3 market trends that all marketers, digital marketers, business developers, business owners and sales professionals should consider when planning their customer communications. In this podcast Neil talks about the importance of customer mobility, the rise (again) of […]
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Episode 1 of Digital 2018 Live, the 12 episode podcast series by Neil Wilkins that helps you to define, create and deliver effective digital marketing and social media activities for optimum value to your business. In Episode 1, Neil focuses on the importance of creating a mission; the intention at the outset of your digital […]
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You are nothing special at the same time as you are very special. A short podcast inspired by business coach Jon Nicholls, on the subject of being authentic and acting with humility when you are selling your products and services to develop your business. Cutting through the noise and chaos online and in the real […]
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Here is a little taster of my upcoming 2018 Digital Live series of podcasts… Well it’s only a test podcast as we prepare for the new series in all its glory. I hope you find this one useful in the meantime. Subscribe to my podcasts on iTunes
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This is a test page for the upcoming Digital 2018 Live, Podcast Series by Neil Wilkins Each month, and in conjunction with live video broadcasts, I will be sharing a podcast focused on one of twelve key digital marketing, communications, strategy and social media subjects. It’s all about balancing strategy and planning with clear, focused […]
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