Neil Wilkins Podcast
By Neil Wilkins
Neil Wilkins : Mindful Living : Mindful Marketing : Metaverse Marketing : Marketing Sustainability : Founder of The Mindful Collective : Creator of Life Map by Neya® : Mindful Marketing Consultant : Founder and MD of Viper Marketing : Mentor : Author : International Speaker : Podcaster : #IKIGAI
Neil Wilkins explores traditional copywriting best practice as well as new digital content writing skills in this masterclass for Cambridge Marketing College. Neil suggests “Copy must hook, fuel interest, foster desire and provide the accessible solution to the need” Planning Your Copy - Create an Emotional Reaction, Think Priority Audience Persona, Where in the Audience Journey, Work with your USP, What’s THEIR Outcome, Re-use what your customers tell you, Talk without your Products and Services, Guide towards the Call To Action Neil's top copywriting tips - Keep a copy pot of examples you love, Actively watch and listen to responses, “Ask questions that help the reader say yes” writtent.com, Always lead with your strongest point For more webinars like this, visit http://marketingcollege.com/events For more content like this, visit http://neilwilkins.online
October 01, 2022
Women Entrepreneurship and Menopause
Beginning with a journey to support empowering women, this enthralling interview with Alison Theaker, explores her PhD research into women entrepreneurs and the potentially positive impact that menopause can have, not only on women, but on everyone around them. To find out more about Alison's work and menopause, visit these links: Website and courses pages https://www.livelifeforme.org/ https://www.udemy.com/course/live-life-for-me-menopause/?referralCode=9565A6448C2B67FC532C https://www.udemy.com/course/menopause-what-men-need-to-know/?referralCode=0C275F4DE573FA2914D6 Anne Hope's book https://www.amazon.co.uk/Menopause-Survive-Thrive-Anne-Hope/dp/1845839536/ref=sr_1_1?dchild=1&keywords=Menopause+survive+and+thrive&qid=1622668006&sr=8-1 For more content like this, visit http://neilwilkins.online
September 29, 2022
Professional Services Marketing
What can we all learn from best practice professional services marketing? If we learn about marketing intangible services, maximising the value of our key people, creating signature content and importantly, providing great outcomes for niche market sectors, we can all benefit. In this masterclass for apprentice marketers at http://marketingcollege.com Neil Wilkins explores techniques and strategies from the best law firms and accountancy practices, that we can all put into our own marketing plans. More content like this at http://neilwilkins.online
September 28, 2022
Neil Wilkins and fellow Cambridge Marketing College Tutor, Alan Anstead discuss all things communication on the topic of Sustainability. Alan shares examples, strategic thinking and ways that all sizes of organisation, commercial and non-profit, can harness the important message of Sustainability with authenticity and social responsibility.
September 22, 2022
Finding Your Heart Coherence
Neil Wilkins talks to holistic coach and resilience expert Virginie Ferguson, about yoga, breath work, meditation and taking an holistic approach to wellbeing. Neil and Virginie explore the work by the Heart Math Institute into heart coherence and discuss the steps everyone can take to embed self awareness and good heart-centred habits into everyday living. Visit Virginie's website at Clan Wellness Find more information at the Heart Math Institute For more content like this, visit Neil Wilkins Online
September 21, 2022
How To Align Sales and Marketing Through Cold Calling and Lead Generation
How to align sales and marketing through integrating cold calling and lead generation. In this webinar, Neil Wilkins teaches us how to align our sales and marketing people, plans and activities, for best returns, improved customer experience and ultimately, business growth in the short and longer term. For more content like this, visit http://neilwilkins.online This webinar was recorded for the Cambridge Marketing Fortnightly Series at http://marketingcollege.com/events
September 19, 2022
Why Should The Metaverse Interest Me?
Why Should The Metaverse Interest Me? “The metaverse is racing towards marketers as the biggest opportunity since the internet became commercial in the early 1990s. If you thought social media was important, you haven’t seen what’s coming.”Neil Wilkins “By 2025 I predict you’ll be able to leverage brand presence and revenues from the investments you make today. If you choose not to, you just handed the baton to your competitor and they won’t hand it back.” Neil Wilkins #metaversemarketing More webinars like this http://marketingcollege.com/events Webinar host by http://neilwilkins.online
September 02, 2022
Account Based Marketing
Neil Wilkins explains why all B2B marketers should consider Account Based Marketing (ABM) ABM should be integrated with a CRM or marketing automation tool to be able to run campaigns targeting customer accounts. Benefits include: Tight sales and marketing alignment; Efficient use of budget and resources; Reduced sales cycles; Clarity over the decision making process; Improved customer experience. This webinar is part of the Cambridge Marketing College fortnightly series
August 22, 2022
Neil Wilkins talks to Graham Potts from Wessex Commercial Solutions about how to gain commercial value and progress when introducing sustainability into your business. Graham explores the comparisons with ISO procedures, becoming more efficient and more. For more content like this, visit Neil Wilkins Online and The Mindful Collective
August 21, 2022
What Is Content Strategy? “A content strategy is a plan in which you use content (audio, visual, and/or written) to achieve your business goals. A successful content strategy will attract your target audience at every stage of the funnel and keep them engaged” Hubspot Checklist - Strategy - Tactics - Balance - Building - Bonus Identifying Appropriate Content Strategic Goals - Attention and Brand Building - Hook - Unique Sales Proposition - Brand Guidelines - Strategic Intent Tactical Goals - Engagement and Conversion - Customer Journey - Media Choice - Channel Selection - Multi-Purposing Balance Goals - Rule of Thirds - Personal - Point - Promote All things Neil Wilkins covers in this practical talk.
August 17, 2022
Exploring Quantum Energy
Neil and Sonya Wilkins discuss quantum energy and healing practices that are relevant in these turbulent times. For more information about quantum healing and other holistic treatments and courses, visit Sonya's website
August 04, 2022
Neil Wilkins takes us through techniques and tips for handling crisis, in both personal and professional life. Neil discusses - Redundancy - Bereavement - Running out of cashflow - Disasters at work - Customer complaints He shares his top tips, including: “Take care of the practicalities” “Affirm the smallest of accomplishments in pursuit of the mission” “Reframe the crisis into an opportunity not a threat” “Deep breath, stay calm, work from the full picture” “Apologise and mean it” For more content like this, visit Neil Wilkins Online
July 29, 2022
How To Reach Hard to Reach Customers
There are times when our marketing, business development and sales activities feel as though they are failing to reach the people we want to engage with. This might be because there is a gatekeeper between you and your target audience. It could also be because you are active in a range of social networks that your target customer doesn’t use. Let’s explore all the reasons why you might be failing to get your messages through to the people who matter; the decision makers and the budget holders. Fine tune your targeting and potentially reach more of those elusive, hard-to-reach prospects and customers. Top 10 Tips for How to Reach Hard to Reach Customers Trusted Intermediaries Peer Advocacy Micro Influencers Multi-level Multi-staff ABM Partner With Complementary Businesses Collaborative Solutions Pivot Your USP Towards Them Show Up At Key Moments Become Proactively Elusive Know When To Call It A Day For more content like this, visit Neil Wilkins Online
July 14, 2022
Why is Market Orientation important?
Neil Wilkins describes the five business orientations and explains why knowing yours, is key to effective decision making and working together. Neil answers questions like, "Is there a wrong orientation?", "Why can't you have 2 orientations in a business?", "What if our managers disagree?" and more. Visit Neil Wilkins Online for more content like this.
July 12, 2022
Manage Your Manager
How to Manage Your Manager - 21 Top Tips Remember its a symbiotic relationship Set healthy boundaries Know their preferences Match their communication style In-fill their weaknesses Make them look great Hold regular briefings Proactively use executive summaries Agree common goals Set regularly reviewed KPIs Seek approvals by exception Learn to say the right kind of no Present solutions not problems Everything evidence based Never ever make excuses, proactively take accountability Sell your essential specialism Go one step beyond Be the easiest employee to manage Practice positive reinforcement Compliment them in public Suggest 360 degree reviews You aren’t necessarily after their job, a promotion, or even another role in the organisation - so relax and grow your professional portfolio
July 08, 2022
Impact of a Broken Wrist
You don't have to triple-fracture your wrist to take a summer break from social and driving forward in your year, but it helps! Whether enforced or optional, observing the effects of a mid year break, is an interesting exercise for you to try. Neil's episodes will resume this Friday with Managing Your Manager.
July 06, 2022
Data Management and GDPR
There is a delicate balance between having enough data about your customers to be an effective and proactive marketer and keeping within the law and GDPR compliance. Here's what Neil Wilkins discusses in this episode: Moving from third party to first data by 2023 The onus on quality and compliance Knowing what you can and cannot do with the data What to collect and how best to store it Data for preparing marketing strategy and plans for the coming years For more content like this, visit Neil Wilkins Online
June 16, 2022
Neil Wilkins talks to L&D Specialist and Leadership expert, James Hudson about how behaving with compassion can improve your leadership skills. Neil and James discuss, amongst other things: Holding the vision as the central guiding light for a team How to balance empathy and sympathy in communications Leading not managing, by taking the time to listen Demonstrating reciprocal respect in team interactions This conversation is loaded with leadership top tips from an industry expert. More content like this is available at http://neilwilkins.online Connect with James Hudson at https://www.linkedin.com/in/james-hudson-mcipd-fimi-flpi/
June 14, 2022
Sustainability with Dr Victoria Hurth
Dr Victoria Hurth explains to us how sustainability, purpose and core values can interlink in our world going forward. Neil Wilkins and Dr Hurth shares insights and discuss how everyone is in a position to make a difference if they can identify with their values and find their purpose. More conversations like this at Neil Wilkins Online
June 10, 2022
Linkedin Tips 2022
Neil Wilkins shares the latest research and tops tips for optimising your personal profile and business page in Linkedin. 2022 Best Practice Look and Listen before speaking Be positive and thought provoking Share your technical expertise Be a great source of unbiased, objective intelligence Add value at all times Maintain your consistent ‘elevator pitch’ Use the Content Suggestion Tool But there's more. Are you live streaming? Do you ensure all your team share your business posts? Have you tuned your elevator pitch? “Be personal and participate.” Linkedin
June 09, 2022
Phil Korbel, Director of Advocacy at Carbon Literacy Project, talks to Neil Wilkins about the importance of everyone becoming more carbon literate. As Phil discusses, many of us may have been setting off on our sustainability journey from the wrong starting point. Whereas most of us believe carbon literacy is about climate and saving the planet, Phil believes it's more about an understanding of how we interact as human beings and society. This is a fascinating and informative conversation and if you feel compelled to become more carbon literate, visit The Carbon Literacy Project for more information and to take your next steps alongside over 34,000 individuals who are also on their journeys.
June 07, 2022
Most Useful Marketing Tools 2022
Neil Wilkins shares his Essential Marketing Tools 2022, including platforms, apps and software that supports his busy marketing lifestyle: Meetings, Collaboration, Content Sources, Content Creation, Podcasting, Live Streaming, Campaign Creation, Campaign Tracking, Analytics, Administration, Marketing Sustainability and Hybrid Events. Neil also shares information about new hate-free social network WeAre8.
May 31, 2022
Content Production Tips
A quick 'fly on the wall' conversation where Neil Wilkins turns the tables from answering to asking in today's Q&A session with Cambridge Marketing College. If you need more time rather than more content... you'll enjoy this short clip... with thanks to Daniel and Emily.
May 27, 2022
Have You Found Your Centering Thought?
Feeling scattered, too busy or unfocused? Let's face it, many of us are right now... The simple "Centering Thought" technique can bring you right back on track, in work and at play. I've used this one for years and it really does work to keep focused and feel grounded. If you like the technique I describe to you, check out Deepak Chopra, for more examples and a deeper dive into centering thoughts. I hope you find this useful and have a great day. (for more information like this, visit Neil Wilkins Online)
May 24, 2022
Product Marketing versus Service Marketing
Neil Wilkins helps us to understand the differences between product and service marketing and also where they blend together to give competitive advantage and added-value customer experience “ Product marketing refers to the marketing of tangible goods, which comprise of all those things that people can see, touch or feel. In other words, the audiences to whom you wish to sell your product can observe and comprehend the way the tangible goods work.” TermsCompared.com Typical Product Marketing Companies - Manufacturing High Street Retail Fashion Pharmaceuticals “Service marketing refers to the act of carrying out an activity for someone in return for appropriate compensation. Service is intangible because it cannot be seen, touched or felt.” TermsCompared.com Typical Service Marketing Companies - Banking Utilities Insurance Streaming But where it all blends is where the true value really starts and this is called the Augmented Product. “An augmented product has been enhanced by its seller with added features or services to distinguish it from the same product offered by its competitors.” Investopedia.com Find out more at Neil Wilkins Online
May 23, 2022
Neil Wilkins discusses Neuromarketing with expert Katie Hart. For more information about neuromarketing and to subscribe to research updates and surveys, visit Katie's research channel. Listen to more episodes like this, visit Neil Wilkins Online.
May 19, 2022
How to B Corp
How to B Corp is explained by Twelve Co-Founder Ellie Austin as she guides Neil Wilkins through the process of what’s involved in this sustainable business certification. As Ellie, who is an accredited B Leader, explains, it’s about being open, honest and inclusive of everyone in the business if you choose to go on the B Corp journey. Ellie describes how businesses can use the B Corp Impact Assessment to learn more about where they are in their sustainability journey and if they find themselves further upstream than they thought, then sustainability consultants like Ellie can step in and support the early stages of the process. Visit Twelve Futures at http://twelvefutures.com Ellie’s Profile at https://twelvefutures.com/about/ B Leaders directory at https://bcorporation.uk/act-and-learn/programmes-and-tools/#bleaders B Impact Assessment https://bcorporation.uk/act-and-learn/programmes-and-tools/#bia For more content like this, visit https://neilwilkins.online/category/marketing-sustainability/
May 12, 2022
Case studies, testimonials and recommendations are all about one thing... advocacy marketing. Advocacy Marketing plan (Inspired by Paul Rand, author of Harnessing the Power of Word of Mouth) 1. Understand where and how your brand, and your competitors’ brands, are talked about and recommended 2. Articulate your shareable story in simple, conversational language, with a clear, single call to action 3. Ensure everyone in your business is aligned, aware and uniformly using it 4. Discover and activate your micro-influencers, those people whose recommendations influence purchase decisions 5. Compel and Engage with the 80/20 Rule: 80% engagement and relationship building with influencers, 20% actively sharing the content 6. Neutralise the detractors, monitor traction of detracting messages and understand the reach before engaging with the detractor 7. Measure progress with clear KPIs, monitor and assess, continuously tune and improve 8. Share the success across the business and repeat For more content like this visit Neil Wilkins Online
May 10, 2022
How can we get more from less? More value from less time, more sales from less selling, more enjoyment from simply doing less with less stuff? Neil Wilkins talks about how he has fine-tuned his professional minimalism and how for him, less is definitely more. For more content like this, visit Neil Wilkins Online
May 09, 2022
Decisions Through Love Not Fear
Neil Wilkins talks to relationships and communication expert Sabina Rademacher about how we can make decisions through love not fear, to reframe our lives. Sabina has extensive experience in empowering leaders across the world, with the tools and techniques to become more self-aware, empathic and confident in their abilities. At the heart of Sabina's work is the importance of approaching situations and others with heart and love, instead of mind and fear. Neil and Sabina discuss the fear of failure and how the skill of living with love can be taught and at any time in our lives. For more content like this, visit Neil Wilkins Online More information about Sabina's workshops are available at Sabina Rademacher
May 05, 2022
The Challenge of Marketing Sustainability
Neil Wilkins talks to marketing sustainability specialist Nigel Clark about the challenges of marketing sustainability in today's world. Is it a concept to tough to tackle? Why do marketers shy away from taking a lead? What are the commercial opportunities of getting early into the game? Neil and Nigel discuss the challenges and suggest some next steps in this crucial debate about people, planet and profit. For more content like this, visit Neil Wilkins Online
May 05, 2022
Top Marketing Trends in 2022
What are the key marketing trends to know and track in 2022? Neil Wilkins describes each one that he sees as key, in this "Friday Drop-In" when asked to explain what marketers should focus on outside of their day jobs. Neil says we should all be watching: Mobility, Community, Short Form Video, 1st Party Data, Hybrid Events, NFTs, Sustainability and Ethics, Metaverse Marketing, Audio, Influencers, AR VR and XR, Live Chat
April 29, 2022
Improving Your Event Marketing
“Event marketing is planning, organizing, and executing an event for the purpose of promoting a brand, product, or service.” Hubspot Neil Wilkins takes us on a best practice tips ride through the world of event marketing and focuses on: The all-important Hook, benefits of Early Bird commitment and choreographing a breath-takingly easy sign-up process. “97% of respondents in a survey acknowledge that they expect to see more hybrid events moving forward” StreamYard “A hybrid event should facilitate two-way communication between the speakers and the attendees, wherever they are watching from. The key is to make it engaging enough for both in-person and virtual attendees.” Benefits of Hybrid Events - Increased attendance, Flexibility and Scalability, Broader pool of speakers, Value to sponsors, Ease of KPI tracking, Reduced costs, More sustainable Types of Event which may benefit from Hybrid status - Conferences, Seminars, VIP events, Thought-leadership events, Product launches, Group Annual Conferences, Training Events, Hospitality, Team Meetings Popular Event Marketing Tactics that Neil discusses include: High-converting landing page, Promotion on social media, Take advantage of FOMO, Encourage user-generated content, Engage attendees with email automation, The hook of the speaker or influencer, Build Your Own Itinerary, Motivating merchandise For more content like this, visit http://neilwilkins.online
April 26, 2022
Personal Ethics and Responsibility
Neil Wilkins discusses the importance of personal ethics and responsibility in establishing yourself as a true professional in your work and career development. Apologies for the poor audio quality of this recording. Topics discussed in this recording for Cambridge Marketing College's Webinar Series include: Purpose your deepest reason for being personal style and tone of voice the integrity spectrum Values understanding how you make decisions Partygate and Will Smith Vulnerability as a strength Social Conscience role models and influencers this is not The Apprentice taking personal ownership and accountability Relationships Start and end with you Relationships are what you both fuel and nurture accountability for everything is yours, it’s your life Collaboration Giving without expectation Appreciating preferences Managing your manager through partnership Business Etiquette out of sight out of mind obsession with courtesy and good manners honesty without apology Career Development professionalism through empathy setting new standards performing at the next level up Top Tips respecting our time as our most precious resource my responsibility is, not my job is never again use the word should. For more content like this, visit Neil Wilkins Online
April 19, 2022
Unpacking Circular Economy in conversation with James George
Neil Wilkins and James George, Strategic Advisor at PYXERA Global, discuss all things circular economy and many of the challenges and opportunities of becoming a circular business. "We are too busy surviving to take anything like this on" challenges Neil and James responds with "You are not beyond hope. It's about perspective. Talk from the point where you are." Practical advice from a circular economy expert, helping you to unpack this seemingly complex opportunity and begin taking the first steps to a more sustainable future for your business. More content like this at Neil Wilkins Online
April 13, 2022
Marketing Careers in 2022 in conversation with Clare Kemsley
Neil Wilkins talks to UK MD of Marketing at Hays Group, Clare Kemsley, to find out what is keeping marketers and employers awake in 2022. Clare explains the findings of recent research studies that Hays have conducted and we hear about the importance in 2022 of people management skills and the ability to negotiate with all stakeholders. This conversation is also available on video at Neil Wilkins Online (Audio quality is poor in this episode of The Neil Wilkins Podcast, but the advice and guidance is gold standard)
April 12, 2022
What it's like being a CEO
Neil Wilkins talks to Cambridge Marketing College's CEO, Kiran Kapur, about what it's like being a CEO. Kiran began her career as a Marketing Assistant and has worked her way through various roles and industries on route to running the leading commercial marketing college. Kiran and Neil discuss everything from mindset to cash-flow and things that junior and senior marketers can focus on if they have aspirations for the top job. More details about Kiran can be found at Cambridge Marketing College Similar interviews to this are available at Neil Wilkins Online
April 05, 2022
My Observations At The CIM Sustainability Summit 2022
Neil Wilkins shares his thoughts and observations of the key marketing challenges, issues and opportunities from the CIM Sustainability Summit 2022. Key topics discussed included circular economy, collaboration, unlocking the potential, designing the process of sustainability in our businesses, carbon literacy, normalising sustainability, changing the way we talk about marketing sustainability and why it's important to stop using the word 'consumer'. Neil will be interviewing a number of the speakers from the Summit for this podcast and doing deeper dives into the hot topics in the coming episodes. For more content like this, visit Neil Wilkins Online and to share your best practice and find great new ideas for your business, visit The Mindful Collective.
April 01, 2022
Let's Play Marketing Mix Bingo
If you are a marketer, digital specialist or content producer, here's a fun little game to play with the extended marketing mix. From the 12, or is it 13, it could be 14, no it's 15, Ps in the further-extended marketing mix, you are invited to prioritise down to just 3Ps. If you had to, which 3Ps would be your most important? As marketers and communicators, business owners and entrepreneurs, we are often short of time and need to double down on what's most important. Perhaps taking a little time to play Marketing Mix Bingo, might give you some clarity over your priorities?
April 01, 2022
Re-Marketing and Cookies Alert 2023
Marketing will never be the same again, when third-party cookies are removed from browsers in 2023. As a marketer, this will threaten your advertising and communications profile and the options you have for promotions. At the same time it will open up new opportunities for you, if you are savvy. Listen to find out what you can do about it, today. You'll find that the answer is closer to home than you think. This podcast episode is also available as a video presentation on the Mindful Marketing Show For more mindful marketing guidance and advice, visit Neil Wilkins Online
March 28, 2022
Creating a Unique Sales Proposition
One of the toughest things in marketing is to create a real Unique Sales Proposition (USP) that's accurate, engaging, energising and true. Often we compromise, say things that push the truth and mostly include things that can be easily replicated. Not exactly a USP. In this recording of a workshop, Neil Wilkins explores the building blocks and considerations behind creating a USP for your business and perhaps even for your personal brand.
March 25, 2022
Inclusive Futures in conversation with Jess Woodsford
Neil Wilkins talks to Jess Woodsford, Founder and Co-Director of Inclusive Futures, a not-for-profit organisation empowering students from under-represented groups and backgrounds, to pursue the future that is right for them. Jess shares her insights into business culture, executive coaching and how to gain a deep understanding of the dynamics within a business by taking an holistic approach to communication. For more conversations like this, visit Neil Wilkins Online
March 22, 2022
Video in Marketing a conversation with Andrew Heathcote
Neil Wilkins explores video in marketing, with film maker and video agency owner, Andrew Heathcote. Neil and Andrew discuss long-form and short-form video, why patience is important, how to create workflows and the elements of being human and story-telling.
March 16, 2022
Event Management Skills
Neil Wilkins talks about his 10 year journey, founding, managing and growing CLIC24, Europe's only charity 24hour mountain bike event. Neil describes the event management skills he learned including: Set a Memorable Name Have a Laser-Sharp Vision Live and Breathe Your Mission Set SMART Goals Forensic Planning Have a Low-Tech Back-Up Obsess About Your ROI Love Your Stakeholders Learn To Delegate
March 11, 2022
Reasons to run a Pilot Marketing Campaign
Neil Wilkins shares reasons to run a pilot campaign before going all in on the full project. Neil explores the steps you can take to keep the quality high and the evidence accurate and relevant for scaling up to a full campaign. If you find yourself chasing your tail with lots of people putting in multiple requests for your time and energy, this process could be the answer to give you back control and provide better value in your marketing outputs. Pilot Studies Started in Research “… two main types of pilot studies … are for the most part (1) smaller versions of studies, called feasibility studies, and (2) “the pre-testing or ‘trying out’” journals.sagepub.com “A pilot is the trial run, a dry run, or a small-scale test to make sure the the improvements will work as planned.” LinkedIn.com “Conducting a pilot study does not guarantee success in the main study, but it does increase the likelihood of success.” pubmed.nci.nlm.nih.gov “A pilot program allows marketers and sales teams to test their messages and target customers, and at the same time provides an understanding of the potential costs and expected results (leads generated, ROI) without the extensive financial investment needed for a full-blast campaign launch.” PureB2B.com “… narrow down specific bottlenecks or preliminary problems early on. By pinpointing potential problem areas in the pilot phase, it allows … necessary adjustments promptly before implementing the solution at scale.” abr.com “It permits a thorough check of the planned statistical and analytical procedures, giving you a chance to evaluate their usefulness for the data. You may then be able to make needed alterations in the data collecting methods, and therefore, analyze data in the main study more efficiently.” uis.edu ‘In simple terms, a pilot can be a very helpful way to manage marketing target expectations across the business … evidence-based, not just wished for’ The Pilot Mindset “Adopt an experimentation mindset. Too many businesses are afraid to fail, so they don't put themselves in the position to do so. Often, this looks like either avoidance of pursuing new ideas or failure to properly test a product idea before launching it. By adopting an experimentation mindset, you'll be more willing to make mistakes and test a variety of different ideas. Your business model will unlock more long-term value, as you'll give more ideas a chance to come to fruition. In this case, failure is also seen as a success, as it allows you to better understand what works and what doesn't in this ever-changing business world.” businessnewsdaily.com Key Elements to Test in a Pilot Campaign Target Audiences Timing Marketing Channels Creative Design Messages Calls To Action KPIs and Targets Methods of Measurement How Much is Enough? “A solid 10% is enough so you can make an impact on your brand, but it’s not so much that you’ll regret spending it if the pilot doesn’t go according to plan.” ignitevisibility.com
March 08, 2022
Eat That Frog
Brian Tracy tells us to Eat That Frog (complete the toughest, most unpleasant task of the day first) and Chase Jarvis says to create something at the start of the day before falling into everyone else's agenda. There are so many distractions and humanitarian disasters right now that we all can fall into the trap of procrastination and even despair, but as someone reminded me yesterday, this is the time we need to double down and focus on the value we bring to the world. This is true self awareness, so I'm going to practice what I preach today. Do either of these ideas work for you?
March 08, 2022
The Value of a Pilot Campaign
Let me share with you a snippet of a marketing workshop in which I was asked to describe how to run a pilot campaign before going all in on the full project. There are some steps you can take to keep the quality high and the evidence accurate and relevant for scaling up to a full campaign. If you find yourself chasing your tail with lots of people putting in multiple requests for your time and energy, this process could be the answer to give you back control and provide better value in your marketing outputs. Let me know how it goes.
March 01, 2022
How to Find Your Business IKIGAI
Imagine if your business could be rewarded for working to a higher purpose, delivering unprecedented value to stakeholders, whilst you all doing things you love, that you're great at and that the world needs. This is your Business IKIGAI and Neil Wilkins explains the first steps you can take to find it. This podcast is also available on video.
February 25, 2022
Making Energy 22022022
Today is unique and perhaps a little more unique than every other day (which of course are also unique). It's 22022022, 22nd February 2022, a palindrome and an ambigram, at the same time. The date reads the same, left to right as right to left, as upside down. So what does that tell us? Well perhaps it reminds us that together, we can give momentum and energy to otherwise seemingly random things. Let me explain a little technique you can try today, to manifest something you want, need or desire, by utilising the collective energies of those around you. Give it a try and let me know how it goes.... firstname.lastname@example.org For more content like this, visit Neil Wilkins Online
February 22, 2022
Mindset in conversation with Leyth Hampshire
A fascinating conversation between Neil Wilkins and Somatic Coach, Leyth Hampshire, on the topic of Mindset. Leyth describes his life journey, which includes a near-death experience and how this helped to shape is self awareness and mindset. Neil and Leyth explore the idea that mindset, rather than being innate, can be learned by taking an holistic approach to self-awareness. Connect with Leyth and for more content like this, visit NeilWilkins.online
February 21, 2022
Everything is fine. You're the one who said it isn't
"Everything is fine. You're the one who said it isn't" said Michael Singer. So I've decided we should do something about it! Join me tomorrow as I talk with Leyth Hampshire, Somatic Coach and Mindset Expert, as we explore how to take a holistic body and mind approach to your wellbeing. I am very much looking forward to sharing this conversation with you as we take the next step forward in our journey together through 2022. You won't want to miss this one, so email me at email@example.com if you would like to be amongst the first to hear when this video and podcast is live. Have a great day.
February 17, 2022
Ghost Writing and Tone of Voice tricks and tips. Neil Wilkins explains some things you can experiment with if you are writing online and offline content, especially if you are doing it on behalf of someone else. “A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subjects only in outline, but that every word tell.” William Strunk 1918 “A ghostwriter is someone that writes copy like articles, speeches, books, blog posts, email newsletters, web copy, etc. and isn’t credited for that work. The credit goes to your client or someone in that company or business that hired you.” Elna Cain As Neil describes; The objective is the outcome, not perfect imitation. For more content like this, visit Neil Wilkins Online
February 15, 2022
Running More Effective Meetings
Ever wondered how some people seem to be able to host faultless, productive meetings? In this webinar recording, Neil Wilkins from Cambridge Marketing College, shares ideas and planning tips for creating and hosting highly effective meetings, online, blended and face-to-face. For more content like this visit http://neilwilkins.online This webinar is part of the Cambridge Marketing College Series http://marketingcollege.com/events The video version of this webinar is available at https://youtu.be/5iRtWajpBR0
February 14, 2022
Marketing Sustainability in Conversation with Gemma Butler
Marketing Director of the Chartered Institute of Marketing (CIM), Gemma Butler, joins Neil Wilkins, to discuss the state of marketing today, what keeps marketers awake at night and the emerging topic at the core of the industry, Marketing Sustainability. Gemma explains how the CIM are supporting the development of marketers with programmes and modular courses, designed to help them unpack what's required and to position marketing at the core of their organisations. Marketing is being re-defined both at a strategic and tactical level, with a move from focusing on digital marketing to more purpose-driven business and inclusion of green and people credentials, within brand messages. For more content like this, visit The Mindful Collective and Gemma's podcast. Sustainable Marketer Manifesto
February 11, 2022
Being Your Own Witness
Being Your Own Witness is an amazingly simple and powerful technique for getting clarity and managing your energy in challenging times, when you encounter challenging people and in challenging situations This ‘managing your energy’ technique helps you to step back out of your body and mind, to be your own witness or observer Say STOP or just PAUSE whenever you are in a challenging situation because the distance you can create, provides clarity, objectivity and vitally, new ideas and solutions to the problem. People may already be reminding us with the phrase “get over yourself', because as humans, we regularly repeat unhelpful behaviours and patterns, again and again. BEING YOUR OWN WITNESS OR OBSERVER can really help to shift your perspective and give you a new look to solve your challenges and save your vital energy. Don’t wait for the next problem or challenge to come up… try it now and play with the technique. Let me know how you go...
February 04, 2022
Energy Management With Ann McCluskey
4D Holistic and Wellbeing Coach, Ann McCluskey, talks to Neil about energy management in all its forms, at work and in private life. Ann describes energy management as more important and relevant than time management and explains some of the simple yet powerful techniques we can try, to gain a deeper understanding of energy control in our lives. Ann McCluskey has held senior HR positions in major organisations for over 30 year and brings her experience and research together in services designed to help people find their 'true north'. The video of this conversation is available at https://youtu.be/ful1utYg9bI
February 01, 2022
Energy Management, Sustainability, Mindset and Wellbeing
Energy Management, Sustainability, Mindset and Wellbeing ... here comes February! January was quite an exploration into our mantra for this year 'Awareness and Abundance', the impact of seasonality and cycles on our lives and businesses and how to avoid the word Should, which never serves us well. We explored IKIGAI and being present with Nick Kemp and psychologist Naomi Stone guided us towards nature to improve our wellbeing. So into February and we'll go deeper into some of the core concepts of our 2022 journey. This week it's Energy Management with 4D Coach, Ann McCluskey, before we get into all things Sustainability, what it means and what you can do about it personally and in your business and marketing. Then we'll check in with Somatic Specialist, Leyth Hampshire and explore how our mindset can affect our wellbeing. I invite you to join me on the 2022 journey ... email me at firstname.lastname@example.org
February 01, 2022
Seasonality in Marketing
This webinar, part of the Cambridge Marketing College 2022 series, focuses on the impact and opportunities of macro and micro seasonality factors in marketing. No matter what your business or market sector, we are all affected by seasons, trends, loops and cycles. In this informative webinar, Neil Wilkins teaches us what we can do about it. Visit Cambridge Marketing College for more webinars like this Visit YouTube for the video version of this webinar Visit Neil Wilkins Online for more information about Neil Wilkins and further upcoming events and personal mentoring services
January 28, 2022
How Are You Affected By Cycles?
This week Neil is focusing on awareness of cycles, patterns, trends and seasonality. Today he invites you to explore How Are you Affected By Cycles? Nature cycles - moon, seasons, weather patterns, plant life/death Human cycles - circadian rhythms, menstrual cycle, hormones, sleep/waking patterns, calendars/festivals Work cycles - stock markets, seasonal trends, product lifecycles, customer buying patterns, even effect of solar flares on technology and human behaviours In preparation for this coming Friday's "Seasonality in Marketing" live webinar at Cambridge Marketing College, think about all of the different cycles that impact you in your life, both professionally and personally. Make a list and bring it along on Friday at 1pm UK time. You may also be interested in listening to Monday’s Nature & Wellbeing Podcast
January 26, 2022
Can Nature Improve Your Wellbeing?
Can nature improve your wellbeing at work and in other aspects of your life? Occupational Psychologist, Naomi Stone, believes it can and has the research evidence to prove it. Naomi has spent many years researching and studying biophilia. The biophilia hypothesis (also called BET) suggests that humans possess an innate tendency to seek connections with nature and other forms of life. Naomi believes that even the smallest of natural interactions, from pot plants to views of nature, can have a profound effect on how we feel. Neil Wilkins talks to Naomi about many of the things we can all do to bring a little more nature into our everyday working and home lives. For more information, follow Naomi on Twitter or email her. This podcast is also available on video.
January 24, 2022
How Are You Prioritising Tomorrow?
What are you doing tomorrow? How did you decide? Pebbles In A Bowl is a great way of re-looking at how you decide to invest your time. Think of a bow... fill it with large pebbles. It's not full because you can fill the spaces with small pebbles. It's not full because you can then fill the spaces with sand. It's still not full because water can fill the spaces between the sand grains, between the small pebbles, between the large pebbles. Now for the symbolism. large pebbles - health and wellbeing small pebbles - relationships sand - career and interests water - everything else So now try if in the opposite direction. Fill your bowl with water. There's no space for anything else. So cram tomorrow full of meaningless stuff and that's what your day will be. Even full of sand (which we are symbolising as career and interests) there's no room for pebbles (the important stuff). Perhaps the best way to plan tomorrow and decide what we'll be doing is to begin with health and wellbeing as a priority, fit in then tending the relationships important in our life. There will still be room after that for career and interests and even some other stuff. But begin by crowding ourselves out with 'stuff' and we'll never live the life we desire. Let me know how that goes for you... It's how I am going to plan my tomorrow. Please subscribe and share The Neil Wilkins Podcast with someone you think would enjoy it.
January 21, 2022
Are You A Human Being Or A Human Doing?
It's Day 20... How is your 2022 journey going so far? I'm hearing lots of questions about the difference between Being and Doing, and yes there's a big difference. As a Human Being, we are mostly centred, balanced, calm, happy, focused and on track. As a Human Doing we are racing to achieve, making comparisons with others, judging and often beating ourselves up over things we perceive aren't working out. For most people, by Day 20 of a new year, the resolutions are a distant memory and the hustle and grind of everyday life has taken control again. Back to running the hamster wheel! And this is where we have the chance to reset, develop the techniques, commit to ourselves, to find space in every day to return to Being human rather than always Doing human. You don't need me to remind you that your best ideas, inspiration and feel good moments, come from when you are Being (on a walk, in the shower, when meditating...) and hardly ever from when you are Doing (trying to multi-task, racing to your next appointment...). So much the same as when we removed the word Should from our vocabulary a couple of weeks ago, let's remove words like Busy, Hectic and Can't. Rather let's get obsessive about the word Being and just for today, remind ourselves to return to being a Human Being. Find out more about the 2022 journey of Awareness and Abundance at NeilWilkins.Online
January 20, 2022
Being Present with IKIGAI in conversation with Nick Kemp
In this conversation with Nick Kemp, Founder of http://ikigaitribe.com, Neil Wilkins explores the concept of being present with IKIGAI. IKIGAI is the ancient Japanese philosophy of personal awareness and living every moment with focus and purpose. Neil and Nick discuss gratitude, being in the moment, avoiding the misnomer of multi-tasking and that we can, if we wish, have many IKIGAI in our lives. You can also watch to this episode of The Neil Wilkins Podcast at https://youtu.be/8IyksMc3fOc and more content like this is available at http://neilwilkins.online
January 17, 2022
Finding Your Personal IKIGAI Webinar
Where are most of us? Have you struggled to integrate what you love doing, with what can bring you financial security in your life? Maybe you have reached a career crossroads or cannot decide what course or job will suit you best? It may be you feel unfulfilled in your life and you have an unsettled sense of purpose? Have you wondered what is the fundamental point of your existence? Is everything just fine, but something perhaps does not feel quite right, in work or in your private life? Maybe, you just intuitively, know there is something more? IKIGAI, the ancient Japanese personal awareness concept, helps you to identify your reason for being, your life purpose, by focusing on four main spheres in your life: 1. It helps you identify what you most love 2. Establish what you are best at 3. Helps you to understand what the world needs from you 4. Identifies what you can be rewarded for Life planning with IKIGAI, helps you find the 'sweet spot' in the middle of these four spheres of your life, to help you find personal enlightenment and manifest the life you desire. "The smallest of changes, can make the most profound differences.” Finding your IKIGAI will help you to live every moment with your true Purpose. This webinar is the first 2022 episode in the Cambridge Marketing College personal and professional development series http://marketingcollege.com/events For more like this, and to journey with Neil on the 2022 Awareness and Abundance programme, visit http://neilwilkins.online
January 14, 2022
Celebrating Symbiotic Relationships
Let's enjoy Coffee Time together in this short podcast episode where we explore being mindful of the symbiotic relationships in our life. By symbiotic I mean the relationships where both parties get true value and this can apply in work as well as personal life. Symbiotic relationships are a concept that will form part of this Friday's webinar "Finding Your Personal IKIGAI" and I encourage you to register for this as there are many exciting concepts I have to share with you for this year's journey of awareness and abundance.
January 12, 2022
This Is The Mindful Living Program 2022
My Mantra for 2022 : Awareness and Abundance Living every moment, in the present, right here, right now, with gratitude and abundance. Does this sound good? Join me on this year's journey and let's do this together. We'll explore: Mindful Living - Living an IKIGAI Lifestyle - finding your life purpose and in every moment, doing what you love, what you’re good at, what the world needs and what you can be rewarded for - Becoming More Self Aware - taking control of every aspect of your life from relationships to passions and learning the techniques and mindset for constant personal growth - Being Present in Every Moment - untethering from past experiences, relationships and beliefs that no longer serve you, to live a life, being present and enjoying abundance in every moment - Life Map by Neya® - committing to a life journey of personal growth and success, how you define it, enjoying every step by step, in the right direction Mindful Marketing - Personas and Customer Journeys - deep understanding of stakeholders, customers and colleagues and the value of the mindful experience you give to them - Purpose-Driven New Marketing Mix - ethical, sustainable and purpose-driven business activities, including mindful product, people, process and profit creation - Developing Your Marketing Career - continuous self-development to ensure you find and live your professional highest purpose and are suitably rewarded for the value you give - Marketing in the Metaverse - ongoing awareness of innovative opportunities for continuous marketing improvement and innovation It all begins tomorrow with our first Coffee Time Live on social @neilwilkinsx and then 14 January - 1pm - Finding Your Personal IKIGAI 28 January - 1pm - Managing Seasonality in Marketing Visit neilwilkins.online to register for your place on these FREE webinars with live Q&A This year's Programme will include regular Coffee Time Live, Podcast Interviews, Webinars with Q&A You can Subscribe for Deep Dive Workshop, the Online Summit, Online Courses with Support and 1-2-1 Mentoring
January 10, 2022
Everything Just IS
It's the end of our first pre-week before we get into the real work next week. We discussed Habit 1, which is exploring how to remove the word SHOULD from our communication. Habit 2 is to feel not just think, about what you want, as though you already have it. Now, Habit 3 for today and the weekend, is remembering that "Everything Just Is". In other words we give everything meaning, so we can change the meaning of anything. It’s called re-framing. If I ask you to think of a car, what do you see in your mind's eye? A2B, a polluter, status symbol, traffic jams, passion, a home? If I use the word Vaccination, which is polarising and highly emotive. Is the word a relief, a necessary evil, an invasion, or a cure? We will all interpret the word differently, according to our influences, beliefs, preferences and social conditioning. There's no right or wrong. It's just what it is because Everything Just Is.
January 07, 2022
Forgotten Your New Year Resolutions Already?
Many of you have said you're back to 'business as usual' already! So what happened to those New Year Resolutions? It's likely they've faded already because you are thinking them and not feeling them. Manifesting is all about feeling what it's like to already be there, have it or have achieved it. When I set the feeling of what it would be like to have you here reading these words, it felt exciting and positive and look, you are here reading these words! Manifesting works... Feeling as well as thinking, as though you are already there, is our Habit 2... let's practice this today. What do you want to manifest and how does it feel to already be there? At 12pm UK Time on Monday 10th January I'll share on my website the upcoming Journey for 2022.
January 06, 2022
Where Do You Invest In Your Quiet Time?
Yesterday I talked about avoiding the word SHOULD and noticing each and every time you think or say the word, throughout your day. How did that go? Did you spot a pattern to the people, places or situations where and when you use the word SHOULD? What does that tell you about those people, places and situations? If you didn't remember to begin this great habit or you did, but then your busy day took over and you forgot.... here's a helpful tip for today... find a place or situation where you can invest in your quiet time? It could be putting your hood up, when cleaning your teeth or when driving. You might already have time when you meditate or you might walk the dog in the local park. The best way to practice focusing on these great daily habits is to find a favourite place or situation where you can invest in your quiet time.
January 05, 2022
Awareness and Abundance - Habit 1
My mantra for 2022 is "Awareness and Abundance". Sound great? Living an IKIGAI lifestyle is doing what you love, that the world needs, that you’re good at, and that you can be rewarded for, every moment of every day. This, is my focus for 2022 and I invite you to join me. This year is all about us creating Great Habits. So let's begin today with "Habit 1 - Removing SHOULD from your world." Throughout the rest of your day, notice every time you say to yourself or to someone else, the word 'should'. Notice the context, the people involved and reasons you use to justify why you 'should' do or say something. How does that make you feel? Are you using 'should' as an excuse? Are your 'shoulds' as valuable to you as the things you 'must' do? Keep a record of every time you say or think 'should' and notice if you see any patterns. We will use your answers in an upcoming session. Remember, if you'd like me to let you know each time I do a 'live' on social, email me now and I'll keep you posted. To Learn IKIGAI Visit https://www.udemy.com/course/ikigai-find-your-life-purpose/ for my online course
January 04, 2022
Journey With Me Through 2022
For me, 2022 will be the year of Awareness and Abundance. Journey with me through this year, as we explore ancient wisdoms, new technologies, ideas and techniques for living a mindful, aware, present and abundant life... professionally and personally. If you would like to journey with me through 2022 as we explore Awareness and Abundance (in both your personal and professional life) ... I'd love to invite you to a live session with me on Tuesday 4th January to launch the journey... email me at email@example.com and I'll let you know the timings...
January 01, 2022
How To Become More Self Motivated
How do YOU motivate yourself? Achievement Motivation: Pursuit and attainment of goals? Affiliation Motivation: Social drive? Competence Motivation: Appearance of technical prowess? Power Motivation: Perceived influence over others? Attitude Motivation: Feel-good factor? Incentive Motivation: Material rewards? Fear Motivation: Avoidance driven? Neil Wilkins shares tools and techniques to help you 1. operate effectively 2. make great decisions 3. add value to everyone around you
December 17, 2021
Marketing in the Metaverse
“The time to take action is now - If you're a marketer dazzled by the possibilities a nascent sphere like this offers, you might ask, "What do I need to do with my brand in the metaverse?” The answer is to start with the basics: Investigate what's out there, have a hard look at your brand's DNA and find what suits you best.” AdAge In this webinar recording, Neil Wilkins talks about the opportunities available to marketers who are willing to be inquisitive and explore the technologies, platforms and communities already active in the metaverse marketplace. Neil describes brands who are already future-proofing themselves as well as seeing commercial value in the metaverse. He also talks about what marketers can do to begin their journey and everything appears to focus on immersive experience. For help in metaverse marketing and planning for the future of your business, contact Neil Wilkins.
December 16, 2021
Developing Your Self-Reflection Skills
In this webinar recording, Neil Wilkins talks to us about Ego, Self-esteem, Freudian Psychology and more as he teaches 5 techniques to explore in developing your self-reflection skills. Self-reflection is a key habit to master in your personal development journey and compliments his earlier podcasts on the topics of empathy, resilience and communication. This webinar is also available as a video and more information can be found at Neil Wilkins Online.
December 10, 2021
How Best To Conduct An Online Survey
There are so many ways to conduct an online survey, from a simple social media poll to a full, in-depth online focus group. In this recording, Neil Wilkins talks to two digital marketers about how to plan and prioritise an ideal online survey for gaining an appropriate understanding of customer satisfaction, to new product scoping. This recording is from Friday Focus, just one way that Neil supports his apprentices through Cambridge Marketing College in a true blended learning environment. Contact Neil directly if you are in the UK and would like to find out more about digital and marketing apprenticeships.
December 03, 2021
Introducing the Metaverse
Want to know about the metaverse, Meta and how you can respond? Listen to my interview at Cambridge Marketing College and see what you think. What are YOU going to do about it?
December 03, 2021
How To Build A Sustainable Brand
In this third of a three part series of webinars in association with Cambridge Marketing College, Neil Wilkins talks to Nigel Clark and Charles Nixon about the challenges but necessity of building a sustainable brand. The college now offers the Corporate Responsibility and Sustainability Practitioner apprenticeship in the UK and through The Mindful Collective, Neil offers consultancy services to support marketers seeking to introduce the concept of marketing sustainability into their businesses.
November 30, 2021
Benefits of Collaboration
Ever wonder why some people seem to make so much more progress or gain support from everyone around them? It might be because they've figured out how to collaborate effectively. None of us has every skill or infinite time, so collaborating and working together, helps us to scale our resources and get great satisfaction from achieving our goals in an enjoyable way. In this webinar recording for Cambridge Marketing College's professional development series, Neil Wilkins shares models and tips as diverse as Edward de Bono's six hats model to Myers Briggs MBTI personality preferences in an attempt to empower us with the tools and knowledge to benefit more from collaboration. Visit Neil Wilkins Online for more content like this.
November 26, 2021
Your Marketing Plan 2022
Marketing Plan 2022 is an in depth look at the key topics and focus for creating the most relevant and authentic marketing plan for your business. The marketing mix has changed and in this webinar, Neil Wilkins focuses on purpose, sustainability, less is more, efficiency and importantly, giving yourself more time to reflect and innovate next year. This podcast is in association with Cambridge Marketing College http://marketingcollege.com and forms part of the wider learning and development teaching the College provides to its apprentices. The webinar is also available as video at https://youtu.be/fVCDvUUIB0M Visit http://neilwilkins.online for more content like this and to enquire about marketing and digital marketing apprenticeships for viewers in the UK and for remote marketing mentoring with Neil Wilkins, for international viewers.
November 24, 2021
Should The Metaverse Be In Your Marketing Plan?
In this episode of Friday Focus, Neil Wilkins talks to some Cambridge Marketing College apprentices about Meta, the metaverse and whether new technologies and innovations should be in their marketing plans and day to day thinking. Neil argues that everyone should be aware of new innovative technology and that the metaverse, which first emerged with Second Life, back in 2003, is potentially a huge commercial and competitive opportunity for us all, today. Listen to this recording and see what you think for yourself. Visit Neil Wilkins Online to watch the video version of this podcast.
November 19, 2021
How To Become More Resilient
How to become more resilient at work and in your personal life. This timely webinar with Neil Wilkins, explores the reasons why some people are more resilient than others, techniques you can try in moments of discomfort or crisis and how to build great resilient daily habits using some simple yet effective tools, including the RAIN Technique. "Distance yourself from 'being' the situation" "Reframe anything by changing the language you use to describe it" For more content like this and to listen to this webinar on your favourite podcast platform, visit Neil Wilkins Online This webinar is in association with Cambridge Marketing College, providers of lifelong learning for marketers and PRs.
November 12, 2021
CRM on Friday Focus
Today's Friday Focus concentrated on the value of Customer Relationship Management (CRM) in marketing. Using Hubspot and Salesforce as examples, we talked about the things to consider when using our customer data and records to enhance the customers' experience and to keep everything consistent across the business. Friday Focus is just one of the ways Cambridge Marketing College supports the digital marketing apprentices on their learning journey. To find out more about marketing and digital apprenticeships (either as an apprentice or as an employer) visit the College website (applies to UK businesses and apprentices only). Neil Wilkins also mentions an upcoming webinar at 11am UK Time on Wednesday 17th November about Marketing Planning for 2022. Register here for this webinar.
November 05, 2021
How To Avoid Greenwashing
How to Avoid Greenwashing is episode 2 of a 3 part webinar series by Cambridge Marketing College in association with The Mindful Collective. In this episode, Neil Wilkins talks to a panel of experts, including Nigel Clark, Brendan Llewellyn and Joe Pereira about how marketers can avoid greenwashing when marketing sustainability. The conversation moves towards the idea of creating a marketing sustainability guidelines, similar to the equivalent of brand guidelines, with which most marketers are already familiar. Could this be the best first step on the marketing sustainability journey for businesses?
November 03, 2021
The Mindset of Continuous Improvement
If we aren't all continuously improving ourselves, our businesses, our lives and everything we encounter in our existence, what's the point? In this marketers' focused webinar with Cambridge Marketing College, Neil Wilkins explores the power of a continuous improvement mindset and how it can bring us more satisfaction and success, each and every day. The concept of incremental improvements instead of striving for the next big thing, is a sure fire way of making continuous improvement a reality in our lives. Let Neil know what you think? To find out more about this webinar series head to Cambridge Marketing College.
October 29, 2021
Does Wisdom Fit In Your Digital Content Plan?
Neil Wilkins poses this question today inside the Wisdom app... a rhetorical look at whether Wisdom adds value to the digital content experience for your audience. Neil is joined by podcaster Mamdooh Al-Radadi, as they discuss the concept of themes within digital content and how the two-way impromptu nature of an app like Wisdom may open up new content ideas. Neil also talks about using Wisdom to test out new content ideas and especially when researching the relevance of thought leadership topics. To have a live, interactive audience with whom you can explore the relevance and value of topics and titles, may help to filter in and out such content from your wider plan. Join and explore Wisdom
October 26, 2021
Marketing Sustainability Episode 1 of 3
Marketing Sustainability Webinar 1 of 3 The first of three webinars in the Cambridge Marketing College’s series Marketing Sustainability - How To Future-proof Your Brand. In this webinar recording from September 2021, Neil Wilkins hears from sustainability branding expert Nigel Clark about how to define marketing sustainability and the importance of taking accountability for it within your business. Neil also talks to Joe Pereira, Co-Founder of The Mindful Collective about the importance of putting Purpose at the heart of the sustainability conversation in your organisation. With COP26 next week, there has never been a better time to start the conversation about your own contribution to sustainability improvements. However, as we’ll hear, it’s not as simple as just beginning. Neil, Joe and Nigel consistently talk about keeping an eye on the challenge of Greenwashing and ‘over marketing’ your progress on the sustainability journey. Find out more about what you can do to begin your marketing sustainability journey, and the new Mindful Marketing Mix, by visiting The Mindful Collective website at http://mindfulcollective.net and Cambridge Marketing College website http://marketingcollege.com for more details about the upcoming launch of the marketing sustainability apprenticeship and other webinars and short courses on this topic. The recording of Webinar 2 of 3 in this series, will be released shortly.
October 25, 2021
Use Linktree To Realise Your Customer Journey
In this short webinar recording, Neil Wilkins explains how you could use a simple platform like linktr.ee to realise your customer journey. We all know how important it is to choreograph a clear and engaging customer journey through the three phases: Awareness, Conversion, Retention, but how can we do it? By providing clear and simple, single links to the next step in the journey, wherever you are. Linktr.ee is a simple service, ideal for social media biographies, that can help us on our way.
October 22, 2021
Does Sustainability Now Fit In Your Brand Marketing?
In this morning's Wisdom talk, Neil Wilkins explores if now is the time to include Sustainability within your brand marketing. Neil argues that now is the time to become more authentic, transparent and mindful of the impact of your business, because your customers are valuing these things more than they ever have. Neil introduces the new marketing mix Product, People, Process, Profit that is detailed in The Mindful Collective website
October 20, 2021
The Rule of Thirds in Digital Marketing, a Wisdom broadcast
Neil Wilkins' first session on the new mentoring app Wisdom, as he talks about The Rule of Thirds in social media and digital marketing and how best to use it to balance a content strategy. Neil gives two marketplace examples to bring The Rule of Thirds to life and as the number of listeners grew throughout the broadcast it was clear the topic was resonating. For more details about Wisdom, visit the app (iOS only available) and search neilwilkinsx
October 19, 2021
Empathy at Work
How do you become an empath at work? What should you do to protect yourself from negative energies? How do you balance supporting and taking on others' issues? In this webinar for Cambridge Marketing College's fortnightly career development series, Neil Wilkins explores some simple yet powerful techniques for enhancing your empathy skills and abilities. Neil believes that empathy can be taught and is here to show you how. More content like this webinar recording is available at http://neilwilkins.online
October 16, 2021
Why You Need User-Generated Content In Your Marketing Plan
If you aren't yet benefitting from the amazing value that user-generated content can bring to your digital marketing efforts, Neil Wilkins explains how you can easily and effectively use it to increase awareness and engagement. The research doesn't lie. This is an amazing opportunity to cost and time efficiently super-charge your content marketing efforts. For more episodes like this and to find out more about Neil, visit his website
October 14, 2021
How To Become More Agile, Flexible & Creative
There is no 'normal' or 'business as usual', so the time is now for becoming more agile, flexible and creative. In this episode of Cambridge Marketing College's personal and professional development series, Neil Wilkins talks us through the things we can do and think about to meet the challenges and opportunities in this currently crazy world. Take the next steps in your personal development by booking a 1-2-1 mentoring session with Neil at neilwilkins.online
September 17, 2021
Sentiment Analysis ~ What you really want to know about your followers
Social media insights are all very well and good. We do want to know how far our posts and advertising is reaching. It's important to understand if and where we are getting good engagement and of course, click throughs, show that our messages are getting through. But wouldn't it be even better if we knew what our customers, visitors and followers were really feeling when they engage with our social media and digital marketing? It's called Sentiment Analysis. Find out whether the responses and mentions you are getting in social and the wider internet, are positive or negative. What about the passion by which the responses are being shared? Important, right? In this 'fly on the wall' glimpse into one of the Cambridge Marketing College Apprentices' Friday Focus workshops, Neil Wilkins explores why and how you can build sentiment analysis into your metrics. For more details about the apprenticeships scheme, visit Cambridge Marketing College website. To book a 1-2-1 mentoring appointment with Neil, check out his booking schedule.
September 10, 2021
Professionalism in Marketing for 2022
In this webinar, Neil Wilkins encourages us and empowers us, to raise our level of professionalism in marketing, through considering our roles, strategy and higher purpose. Neil claims it's time to change the definition of marketing and explains how we might begin to do this. This podcast is part of a series of webinars recorded live for Cambridge Marketing College For more episodes like this, search Neil Wilkins Podcast in Apple Podcasts, Spotify or your other favourite podcast service.
September 03, 2021
How to Become a Power Networker
Why do some people appear to have such amazing charisma? How can some people work a social event or work networking situation with apparent ease and always seem to get what they want? The answer is knowing themselves, being present and grateful, showing empathy towards others and consistently applying an engaging Elevator Pitch. In this episode of The Mindful Marketing Show, Neil Wilkins shares the tricks and preparation that Power Networkers use to engage with and influence others at the same time as choreographing win-win scenarios through their conversations. Neil believes that power networkers aren't born but can be taught. This podcast is an episode of the Cambridge Marketing College webinar series in personal and professional growth.
August 20, 2021
How To Become A Thought Leader
Looking to become a thought leader? Heard of the term but not sure what it means? Thinking that being a micro-influencer might help your personal or business brand profile? All of these questions and more are answered in Neil Wilkins' latest podcast How To Become A Thought Leader. This podcast is part of a webinar series for Cambridge Marketing College
August 06, 2021
Want More Value From Your LinkedIn Company Page?
Do you want to get more value from (or even start setting up) your LinkedIn Company Page? In this episode of Cambridge Marketing College's webinar series helping digital marketers to get more value from their social media, Neil Wilkins explains the steps you can take and the strategy behind successful LinkedIn Company Pages. More Cambridge Marketing College webinars More Mindful Marketing tips, blogs and podcasts
August 05, 2021
LinkedIn Personal Profile Quick Tips
Focus where it counts in your LinkedIn personal profile. In this short workshop recording, Neil Wilkins explores some top tips that really work, for creating your personal profile as a central hub for your digital portfolio, to build your business, to create new connections and followers, or to find your next job. This workshop is part of the ongoing digital marketing apprenticeship support sessions, designed for Cambridge Marketing College to help apprentices develop their skills and experience.
July 30, 2021
Improve Your Negotiation Skills
"Never let a negotiation come down to one issue, because by definition, there is a winner and a loser" treelineinc.com In this webinar recording for the Cambridge Marketing College Webinar Series 2021, Neil Wilkins discusses how to approach a negotiation, dealing with difficult others, using silence and importantly compromising with purpose. Visit Cambridge Marketing College for more in this series of professional and personal development tools and techniques.
July 23, 2021
Post-lockdown Marketing (Bonus Episode)
I think this one is a really important and timely topic so I am sharing this as a bonus episode. It's part of a conversation with some apprentices at Cambridge Marketing College in Friday Focus, which is a weekly get-together to share information and ideas about important subjects affecting business and marketing today. As we emerge from restrictions our marketing and customer requirements have fundamentally changed. So how will we respond?
July 23, 2021
The Art of Persuasion
Want to learn how to be more persuasive in your communication? In this webinar recording, part of the Cambridge Marketing College personal development webinar series, Neil Wilkins takes us through the psychological principles and techniques we can use to become more authentically persuasive and to have more of a voice in communications and marketing situations. Subscribe to the Neil Wilkins Podcast for more episodes like this... available on Spotify, Apple Podcasts, Google Podcasts and other popular platforms.
July 14, 2021
The Best Technique for Managing Time
Here's the best technique for managing time and it doesn't take long to master it. In this webinar recording, Neil Wilkins shares a simple yet powerful technique for prioritising the most important things in your life. When your boss shouts for something or others demand of you, this technique can help you to align everything in front of you to give you and others best value. Time is your most precious asset... let's make the most of it. This video is part of the Cambridge Marketing College webinar series delivered by Neil Wilkins. For more videos like this and to subscribe to the Neil Wilkins Podcast.
July 14, 2021
The Healing Power of Pleasure
The Healing Power of Pleasure is the new book by Julia Paulette Hollenbery, featured in conversation in this Mindful Living Show episode of the Neil Wilkins Podcast. The Healing Power of Pleasure is available in many book stores, including Amazon and Simon and Schuster. Julia Paulette Hollenbery is an embodied spirituality teacher, author and mystic. Over 30 years she’s enabled countless clients to create happy relationships, meaningful work and a vibrant life. Her expertise combines grinberg bodywork, craniosacral therapy, family constellations and kashmiri tantra. Julia’s unique capacity is to see people in a way they have probably never been seen before, profoundly with acceptance and love. She brings to every interaction an extraordinary quality of attunement and a deep, innate wisdom for practical healing and wholeness. She guides people to envision and embody their unique, essential potential - at home in their body, their self and their life. 'The Healing Power of Pleasure: Seven Medicines for Rediscovering the Innate Joy of Being’ will be internationally published by Findhorn Press/Inner Traditions in September 2021. She is a facilitator at Skyros, a SourceTV Evolutionary, and a speaker at MindBodySpirit, World Spirituality, WEF, Evolve and many other wellbeing forums. Julia’s website is: www.universeofdeliciousness.com which also has a selection of book endorsements from her peers and work testimonials from her clients. The book is warmly endorsed by Dr David Hamilton, Ya'acov Darling Khan, Sarah Peyton, Nick Williams, Sarah Rozenthuler, Malcolm Stern and Steve Noble amongst others. For more podcasts like this, Subscribe to the Neil Wilkins Podcast at http://anchor.fm/neilwilkins
July 05, 2021
Data Management in Business
In this episode, Neil Wilkins talks to Helen Ward from Data Cubed about how to maximise the value of data within your business. Data has the power to transform your business both at a strategic and practical, day to day, level. Helen describes the use of a central point of data in your business as your business truth. Packed with tips and ideas, this is a highly valuable listen. Connect with Helen and visit Data Cubed to explore your data options.
July 02, 2021
Friday Focus Search Engine Optimisation
Here's a 'fly on the wall' behind the scenes glimpse of some of the conversations we have at Cambridge Marketing College in the digital marketing apprenticeship programme. For more details of the apprenticeship visit the College website. SEO is all about balancing being attractive to your customers at the same time as to search engines. So if you are a start-up, sole trader, micro business or simply looking to get more traction with your website, this 30 minute podcast may have some useful tips.
July 02, 2021
Presentation Skills Webinar
Need to sharpen your presentation skills? I hope you'll agree that this is a good one… 45 minutes of skills ideas and a great 15 minute Q&A that’s not to be missed, as we discuss how to conquer nerves, pace your presentation and deal with the impossible audience question. This webinar recording is the third in the current Cambridge Marketing College fortnightly series... the next include Persuasion Skills and the Art of Negotiation.
June 25, 2021
Clubhouse or Greenroom?
Clubhouse and now Greenroom, from Spotify... the social media world's attention is all over audio right now. Are you in the game? This might be the time to, at the very least, dive in and do some research on the possibilities... This podcast is a recording of a lunchtime conversation about the potential of social audio... and did you know that there's a new Twitter audio feature?
June 18, 2021
What's Your Podcast Marketing Strategy?
You don't have a podcast in your marketing strategy? Let me explain why you might want to reconsider... it's never been a better time to start recording audio content... interviews, conversations, monologues... whatever is appropriate to convey your marketing messages and thought leadership. It's simple, low/no cost and there's an audience out there, hungry for every episode...
June 15, 2021
Top 20 Communication Skills
There's never been a more important time to hone your communications skills, or at the very least, become more aware of how you appear to others, spot subtle body language cues and get win/win outcomes in your human engagements. In this webinar recording, Neil Wilkins presents Top 20 Communication Skills, webinar 2 in the latest Cambridge Marketing College personal development series. Subscribe to Neil Wilkins Podcast for more episodes like this.
June 11, 2021
The Meaning of IKIGAI ~ in conversation with Nick Kemp
Nick Kemp is the Founder of IKIGAI Tribe, an international organisation that supports IKIGAI coaches and specialists as they bring this deep philosophy to life with their clients. Neil and Sonya Wilkins (Neya) explore how we have translated IKIGAI in the western world into a positive self development tool. However, Nick demonstrates that taken as a pure Japanese philosophy it can be so much deeper and integral to leading a purposeful life, moment by moment. Learn IKIGAI yourself with Neil and Sonya's online course and find your own IKIGAI life purpose.
June 01, 2021
How To Say NO At Work
Saying yes is easy and then we take the consequences. But sometimes it's the right thing to say no. In this recording of a Friday Focus, which is a weekly gathering of some of the marketing apprentices studying with Cambridge Marketing College, we explore why it's hard to say no and share some tips for how to say no for everyone's benefit. To learn more about marketing apprenticeships at Cambridge Marketing College, visit https://www.marketingcollege.com/apprenticeships/digital-marketer-apprenticeship
May 29, 2021
Did you miss yesterday’s Marketing for SMEs webinar? If you did and you work in a micro, small or medium sized business, do have a listen and see what you think. I included a host of tips and observations that I’ve seen through 15 years of supporting SME clients with marketing services in a host of sectors from sport to tech. Did I miss anything? Am I accurate? DM or reply in the message thread to let me know. Hope you enjoy the recording. This webinar is the first in a brand new fortnightly Cambridge Marketing College series… the next is Communication Skills… register now at http://marketingcollege.com/events
May 29, 2021
Being Gay At Work
Neil Wilkins interviews Connor Banks about being gay at work and his experiences and perspectives of diversity and opinion, being a gay man and drag queen. Listen to the earlier interview with Connor Watch this episode on YouTube Subscribe to the Neil Wilkins Podcast for more episodes like this Visit Neil Wilkins Online for more content like this
May 21, 2021
LinkedIn B2B Selling LIVE Interview
I talk to Sales Training International founder and MD, Tracy Bedwell about how she uses LinkedIn as a core element in her sales pipeline. Tracy shares her top 3 tips for using LinkedIn for B2B sales and bearing in mind how well this LinkedIn LIVE went, I might suggest adding this as a 4th. For more details about Tracy and the training her team provides, visit Sales Training International.
May 19, 2021
How To Use Self-Reflection In Mindful Living
Self-reflection is something that some of us find naturally easy and for others it can be quite alien. In this podcast I talk about a method of deeply listening when you turn the mirror on your self in a situation, in a conversation or in a decision. If you can self-reflect in the moment then you'll be living a present and mindful life. For most of us, it's about taking a moment after the situation or decision to self-reflect... listening to our thoughts, noticing where in our body the situation or decision manifests and importantly how our heart feels. Using the basis of cognitive behavioural theory, I'll talk you through how you can easily and enjoyably listen to your head, your heart and your body, to get a true understanding of the impact on you, of your decisions and thoughts. At the end of the podcast I encourage you to take a moment now and try the technique I describe. It might only take a moment, but the skill should last a lifetime and become a quite profound benefit to leading a mindful life. Let me know how it goes. For more like this, visit neilwilkins.online and subscribe to my podcast on Apple Podcasts, Spotify and more
May 14, 2021
Is Higher Purpose Part of Business Recovery?
As we all emerge from global restrictions, Neil Wilkins and Brendan Llewellyn have a deep-dive conversation into whether the higher purpose of a business is part of the recovery process or if the reality of survival will take precedence. Neil and Brendan discuss a mindful recovery reset roadmap, part of the Mindful Collective Purpose Workshop programme and agree that growth and rebuilding is as much about optimal execution as it is sitting around a meeting table. "The time is up for coping, it's time for confident, considered action." For more information: Mindful Collective Purpose Workshop programme
May 13, 2021
3 Step Marketing Analysis For Your Business
In this webinar, recorded for Cambridge Marketing College, Neil Wilkins explains the important of marketing analysis and the constituent parts: Macro, Micro and Internal Analysis. This may sound quite a dry and acronym-ridden topic, but it in essence it is a simple and very powerful way to begin shaping the most profitable strategies and tactics for your business. An organisation that fails to focus on the macro and micro environment around it, will certainly struggle in rapidly changing times, so this step by step guide will help you to focus on what's most important, prioritise to focus on your business competencies and to make great, evidence-based decisions. For more topics like this, visit Neil Wilkins Online and for marketing courses and apprenticeships, visit Cambridge Marketing College
May 11, 2021
Finding A Balanced Life
Neil Wilkins talks to Balanced Life Coach, Laura Bentley about her work with women looking to return to work and how she uses IKIGAI and higher purpose as a focus to help people strike the perfect balance. For more details about Laura visit her website and this podcast is available on the Neil Wilkins Podcast through Spotify, Apple Podcasts and other channels. For more interviews and conversations like this, visit Neil Wilkins Online
May 06, 2021
Invest in Yourself
When I lost £10,000 from investing in a business operating in a marketplace I knew relatively little about, I realised that I could have invested in myself. Had I spent the £10,000 on myself, where would I be today? What would I have learned? What experiences would I have benefitted from? If we choose to invest in ourselves we open up limitless opportunities for continuous professional and personal development. In this short webinar recording I will take you through the three elements you can consider (people, budget and time) investing in to begin your Self Investment journey. What better way to invest, than in yourself.
May 05, 2021
Compassionate Leadership with Sarah King, Loafspark
In this episode of The Mindful Business Show, Neil Wilkins talks to Sarah King, Founder of Loafspark, about compassionate leadership and the use of empathy in effective business communication. Neil and Sarah discuss how the old management paradigm of 'boss and workers' no longer sits comfortably with purpose-led organisations. To find out more about Sarah and her work, visit http://loafspark.com Listen to more episodes like this by following Neil Wilkins at http://neilwilkins.online and through subscribing to the Neil Wilkins Podcast at http://anchor.fm/neilwilkins
April 30, 2021
How to Market Myself on LinkedIn
How do you take your personal brand and create a digital footprint that encourages engagement and results, using LinkedIn? In this webinar, part of the Cambridge Marketing College 'improve your marketing career' series, Neil Wilkins talks about the practical steps you can take to market your personal brand on LinkedIn. Watch this episode (presentation slides available) on The Mindful Business Show at https://youtu.be/yGJ5MDPRNys The Neil Wilkins Podcast is available on Apple Podcasts, Spotify and all other popular podcast platforms. Similar articles on Neil Wilkins Online
April 26, 2021
Living with Diversity
(Please excuse the low quality audio) In this podcast, Neil Wilkins reflects on the recent LGBTQ+ interview with Connor Banks. He discusses the concept of listening without prejudice and explores how difficult this is for humans who are pre-programmed to stereotype in order to make sense of the world around them. Concluding with the value of non-judgemental human to human interactions, Neil would be interested to know what you think. DM him at neilwilkins.online
April 15, 2021
LGBTQ+ and Diversity in Marketing
Neil Wilkins in conversation with marketer and drag queen Connor Banks. Neil and Connor discuss how we need to consider LGBTQ+ and diversity in our marketing communications. As marketers, business owners, entrepreneurs and in fact as human beings, we can engage confidently with this sensitive topic by being authentic, trying not to judge and by listening openly. We should never simply cash-in on the topic for vanity branding and we can be confident to ask, listen and talk about this topic because nobody owns it. So let's confidently engage in the debate. The answer could be simply open, human to human communication.
April 09, 2021
In Conversation With Chip Helm
Neil Wilkins talks to best selling author, speaker and sales guru Chip Helm, about the importance of personal branding, how we are all in sales, whether we like it or not. Chip discusses how he coaches people to become aware of and accept life's hard hits and what you can do about them. According to Chip, self awareness, empathy and a host of his 'chipisms' are the sure fire way of building successful, long term relationships. Neil and Chip discuss patience and mindfulness in this insightful exploration of human communication and interaction. Subscribe to the Neil Wilkins Podcast and visit NeilWilkins.online for more episodes of the Mindful Living Show.
April 07, 2021
How to Reframe a Frustrating Situation
In this short podcast I talk to you about an example of a frustrating situation that a friend of mine was able to reframe at work. Feeling unnoticed and under valued, we talked through a method of bringing the feeling of affirmation and reward internally, rather than relying on the external world to do it for you. Listen to this short podcast if you need to take control of a frustrating situation either in your personal life or at work. You might find this useful. I hope you do. Remember, do subscribe to the Neil Wilkins podcast on your favourite podcast platform, including Spotify and Apple Podcasts... and visit my website neilwilkins.online for more blogs and vlogs on similar topics.
April 01, 2021
Purpose and Sustainability in Marketing
Purpose now sits at the core of marketing. Purpose is “an organisation’s enduring and meaningful reason to exist, that aligns with long-term financial performance and provides a clear context for daily decision making and unifies and motivates relevant stakeholders.” Edburt, Hurth, Prabu Sustainability becomes intertwined with purpose as we look to serve the long-term well being of everyone and every thing. This should be the overarching goal of any organisation. The Mindful Collective In this webinar Neil Wilkins takes you through the things you can do to position higher purpose and sustainability at the heart of your marketing.
March 18, 2021
Marketing Your Personal Brand Webinar
You have a personal brand, whether you like it or not. In this engaging and action-oriented webinar, Neil Wilkins explores how you can take control over how people experience you, in person and online. This webinar podcast recording is the third in Neil's series of four webinars for Cambridge Marketing College To watch the video of this podcast visit Neil Wilkins Online Make sure you subscribe to Neil Wilkins Podcast
March 08, 2021
Upcoming Personal Branding Webinar
On Monday 8 March at 1pm (UK time) I will be presenting a Personal Branding webinar for Cambridge Marketing College as the 3rd of a 4 part series designed to help marketing professionals to develop their careers. The great thing is that this applies not only to marketers but to everyone who is seeking to understand how they come across to others, both personally and professionally, and what they can do about it. If you find yourself at a career or life crossroads, or perhaps not yet manifesting the life you desire, this will be an important webinar for you. You can register on the Cambridge Marketing College website to attend the live webinar or you can watch afterwards on catch-up on my website.
March 05, 2021
Power of Big Data in Marketing
Neil Wilkins introduces the concept of big data in marketing and how we can all benefit from planning data into our marketing strategies, tactics and campaigns. Neil shares his 6 step process for data planning and gives reasons why visualising data through a platform such as Power BI is the best way for getting business-wide engagement. For more information and to ask Neil any questions on this topic, email him or visit Neil Wilkins website
February 16, 2021
Behind The Scenes : Preparing For A Mindful Business Workshop
In this podcast Neil Wilkins talks with fellow Co-Founder of The Mindful Collective, Joe Pereira, about the key themes and topics they will cover in a mindful business workshop. This is a behind the scenes rehearsal where Neil and Joe discuss many issues and challenges facing businesses seeking to become more sustainable and work to a higher purpose. With an audience of seasoned financial services industry experts gathering in the virtual waiting room, this is a critical discussion to shape the flow of the workshop. One of the core themes that emerges is how best to ensure that everyone (not just the management team or investors) are fully aware of, and bought into, the business' values and purpose. For many, this is the biggest challenge in the move towards sustainable business. Neil plans to release the key outcomes and learnings from the workshop in a follow-on episode of the podcast.
January 28, 2021
What is it like having COVID-19?
What is it like having COVID-19? Well just before Christmas, Sonya and I found out. In this podcast, I share the experience we both had, Sonya tracking 2 days behind my symptoms. We had an interesting mix of symptoms and each day was very different, as we felt the virus seeking out potential weakness around our bodies. Fortunately we are both fit and healthy and have recovered well with no lasting symptoms or effect. Sadly though my father, from we caught the virus, passed away in his sleep on 30th December. It's been quite a journey and whilst I'm not saying you'll get an experience anything like ours, I think it's important not to fear the virus and to stay as healthy and well as you can, thinking of others and being sympathetic to the varied opinions and views about how the COVID-19 pandemic is being handled in your country. Stay Safe and let me know your experience.
January 18, 2021
Internal Marketing Communications in 2021
What is internal marketing communications “Internal marketing communications in 2021 is the sharing of a company's objectives, products, services and messages to employees within the organisation. The purpose is to increase engagement with the company's goals and foster collaboration, inclusion and brand advocacy.” In this podcast, which is a recording of a webinar by Neil Wilkins, we explore why it's important for your wider marketing, your career development, the business as a whole and how in 2021 it's vital to include it in your marketing plan. For more podcasts like this and video recordings of mindful business, mindful living and mindful marketing, visit neilwilkins.online
January 14, 2021
Key Marketing Skills 2021
Here are 8 key marketing skills 2021 for career development, adding great value to your business and importantly, making the most of the opportunities in these unprecedented times. What Makes An Effective Marketer The Importance of Return on Investment Evidence-Based Marketing Leadership Skills for Marketing in 2021 How To Become More Strategic Influencing Skills In Marketing Collaborating With The Sales Team Turning Information Into Intelligence This webinar by Neil Wilkins, is the first of a series of 4 webinars for Cambridge Marketing College, supporting marketers and business people worldwide.
January 12, 2021
Welcome to 2021
Welcome to 2021 after a COVID-Christmas, home and business relocation and family bereavement. What a crazy end to the year it has been. Sonya and I have been quiet over the last month. We took some time out at the end of 2020 to have COVID, move our world to back to nature and we lost my father. It has been quite a journey and one that we could never have predicted. As we move into 2021, we have so many exciting new things to explore and share with you, but more about those soon. In the meantime I want to wish you a peaceful and safe start to this new year ahead and encourage you to enjoy every moment, whatever and wherever you are, because as we have been reminded over the last few weeks, none of us really have any idea of what's around the next corner. Stay safe.
January 01, 2021
Video Marketing in Social Media
Neil Wilkins hosts a webinar (including Q&A) entitled Video Marketing in Social Media. Using Invideo https://invideo.io?ref=neilwilkins Neil talks about the value of using pre-made templates for social videos and taking each video decision through his 5 step plan to ensure the right videos are created and used in the right places at the right time.
November 25, 2020
The Social Dilemma vs Marketing
The Social Dilemma, a Netflix movie, that you should see if you haven't already, highlights manipulation, fake news and many of the alleged coercive aspects of social networks. In this webinar we explore if and where marketing falls similarly foul of authenticity, transparency and wholesome customer relationships. Or does it? You can decide and let me know what you think by messaging me.
October 23, 2020
Relationships and Couples' Communication New Online Course
I'm so pleased to announce Sonya and my new online course focusing on relationships and couples' communication. This is such an exciting journey for everyone in a current relationship and for those seeking to find one. We include tools, tips and techniques for improving your self awareness within your relationship, how to manifest the style of relationship that will serve you well and the subtleties of two-way communication with your significant other. Here's a special discount link for launch of the course (this will expire shortly, so please be quick).
October 18, 2020
30 Online Tools for Marketers
In today's episode I talk you through 30 online tools I use on a daily basis to teach, mentor, strategise, support clients and run my own businesses. These 30 tools are essential for me to keep control of multiple projects and campaigns. I'm very interested to know anything you use that helps you... DM me. And there's a special coupon at the end of the podcast (which you won't be able to see as this was a video webinar). The coupon code is Explore20 and it gives you a discount on your first order of amazing coffee at Woodhouse Coffee Co. my brand new online coffee store. If you like coffee, you'll love Woodhouse coffee #keepexploring
September 23, 2020
Your Brand Precedes You
Whether you are thinking in terms of your personal brand, your business brand or something else, how the world perceives your brand will precede anything you say or communicate. It's therefore essential to be mindful about how the world thinks about you. In this short episode I share a story about a squirrel and some magpies that had a bit of a scrap in our garden and how that reminded my of the importance of creating a consistent and authentic brand, before you begin to engage with the world, communicate and influence behaviour. What do you think?
September 21, 2020
e-Commerce in Marketing : How to Build a Sales Funnel
An introduction to building a sales funnel to help integrate marketing and sales from a digital perspective. In this webinar, I introduce you to the elements of an effective digital sales funnel and how to focus on Key Performance Indicators to get best returns and optimal customer lifetime value.
August 25, 2020
Twitter in Business in 2020
In this episode I revisit a webinar I gave in 2010 which explored the benefits of Twitter in Business. Many things have evolved since then but a lot of the values still hold true. Have a listen and see if there are any useful tips you can use to begin or improve your Twitter account. Let's connect on Twitter.
July 21, 2020
Marketing Pulse - Circular Business
Marketing Pulse is my new mini-series of observations of commercial and marketing life post-Covid-19. In this episode I'll focus on Circular Business. Charles Nixon, Chairman of Cambridge Marketing College said, "It's time we listened to our new customers". What I took from that, is that no matter how well we feel we know our customers, they have changed on this side of the pandemic. As we emerge from commercial lockdown we need to listen intently to their new needs, their new context and their new challenges. It's from this position that we can start to add new value. If we assume that the 'new normal' is a level playing field like the one we knew before, we are beaten before we start out again. So I have been listening to the 30 marketing apprentices that I mentor and have been asking them how their businesses and sectors are changing. We have taken deep dives into the trends, themes and behaviours they are seeing. Whilst this isn't a large sample and you could argue it's not statistically significant, I believe that their collective, anecdotal evidence, is well worth listening too. So in this first episode I'll share a key theme that you can focus on to see if it resonates with you? If you are an entrepreneur, marketer, business owner or decision maker, this mini-series is for you. I hope you get some great value from it and I look forward to hearing your thoughts. If you like the sound of Circular Business you can find out more in a live Future Economy Network online event on 9 July - What are the basic principles and practice of circular economy? How can organisations implement circularity, and how do those methods differ for across sectors? From buildings to agriculture, from flooring to insects, come along to this interactive online event on 9th July to hear how WSP, LettUs Grow, Michelmores & Interface have created circular business practices in their goal towards becoming sustainable. As always, please B-Y-O-Breakfast! More information and tickets available here: https://bit.ly/2LqBAxK Watch some interviews with circular business experts in The Mindful Business Show: https://youtu.be/CCyokNGhV-0
July 03, 2020
Stop Making Assumptions and Start Creating Opportunities
If we stop making assumptions and start listening to reality we can begin to create some exciting new opportunities. My analysis of my podcast listeners is a perfect case in point. As I recorded the 50 recent episodes of The Mindful Living Show, I lost sight of who is actually actively subscribing and listening to my podcast. It turns out my audience is very different to the profile of my clients and usual connections. From a mostly female audience and the assumption this would play out through my podcast, I find my listeners are mostly male and 18-27 years old. Who would have thought. Well, I should have thought and not simply assumed. There are lots of opportunities right now for opening up and creating new opportunities if you listen and look at your reality rather than be blinkered by your paradigms and assumptions. If you can't think of where to begin, drop me an email or DM me on social and let's explore where you can start creating opportunities.
June 25, 2020
Personal Branding Through LinkedIn
If you are considering developing your personal branding then there's a great opportunity for using LinkedIn to both tell your story as well as get the all-important engagement and conversation that takes you to the next level of influence. In this webinar recording I talk you through the reasons why LinkedIn is such a useful platform for this reason and how to begin to evolve your personal branding journey using Ikigai, your highest reason for being. For more personal branding, mindful living and more, visit my website
June 11, 2020
Celebrating the end of Series 1 of The Mindful Living Show
I took time out of interviewing, editing and producing for episode 50 of The Mindful Living Show to share what it's been like hosting a daily podcast for 10 weeks. In this episode I talk about some of the things I've experienced and what I'd recommend you think about if you have been considering setting up your own podcast or show. The Mindful Living Show appears on SpiritFest TV, YouTube, Apple Podcasts and Spotify, The Mindful Business Show on YouTube, sometimes The Mindful Collective YouTube Channel and of course my own website
June 05, 2020
FairShares Commons Business Model with Graham Boyd PHD
In this episode I talk to Graham Boyd PHD about the FairShares Commons Business Model and his exciting new book https://www.picasso-einstein-economy-leadership-you.com
June 04, 2020
Introduction to The Mindful Collective
The Mindful Collective is my not-for-profit organisation that helps businesses to become more ethically aware and environmentally, socially and economically sustainable. In this podcast I introduce the Mindful Business Model, a framework that positions your core purpose at the heart of all decision making and people engagement. I'm also introducing Purpose Workshops, both face to face when we can, and for now, online, immersive, interactive sessions to get everyone in your team engaged. The Mindful Collective is a growing network of consultants, consulting businesses and organisations who can support you at every stage of the journey of taking your business into the new commercial paradigm. Contact me if you'd like to find out more about working together.
June 03, 2020