Neil Wilkins Podcast
By Neil Wilkins
Neil Wilkins PodcastJan 06, 2022
Podcast Best Practice
Podcasting is a digital medium in which audio or video content is streamed or downloaded for listening or viewing on personal devices, offering on-demand access to a variety of interests.
"Think of podcasting as the new radio, but one where you control what plays, when it plays, and how often it plays." Jane Lee, Podcast Consultant
As of 2024, there are over 2 million podcasts with over 48 million episodes available globally.
75% of UK adults are familiar with podcasting, with 25% listening weekly.
Podcasts can increase brand recall by 80%, making them a powerful tool for marketers looking to deepen engagement with their audience.
More content and webinars like this at Cambridge Marketing College http://marketingcollege.com/events
From the Brink of Suicide, with Ash Morton
Neil Wilkins is joined on the podcast by Ash Morton, a man who has been profoundly affected by finding his dead brother, when he was just 15 years old.
Through a life of drugs, loss and a near death experience, just moments from his own suicide, Ash describes how by enduring these challenges and embracing surrender, he has been able to carve out a new life, filled with hope, optimism and new found understanding of life’s journey.
Key Moments:
15:20 Moments from suicide
22:30 Returning from a near death experience #NDE
26:16 The long term impact
(The audio quality of this podcast episode is not great. But because of the importance of the subject matter, Neil and Ash, still wanted to offer it to you.)
Map of Marketing
Neil Wilkins talks about the history and future of marketing, current trends and customer journey and how these elements integrate to give us a Map of Marketing which guides our choices, priorities and ultimately value, from our marketing communications.
More content like this http://marketingcollege.com/events
The Power of Your Story, with Dan Grech
The Power of Your Story, with Dan Grech, Founder and CEO of BizHack Academy.
BizHack is all about helping businesses grow without losing their soul in the process. Dan’s journey has given him some great insights and stories on everything from AI in marketing to navigating the metaverse and making marketing more sustainable.
Elevate your digital marketing skills with Dan's comprehensive courses. Transform your small business with strategies that drive real, sustainable growth. Schedule a call with Dan and help your business grow faster https://calendly.com/bizhack/meetdan15
Learn more about BizHack https://bizhack.com/marketing-masterclasses/
Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins
More content like this at Neil Wilkins Online http://neilwilkins.online
Legal Regulatory Compliance and Governance, for Marketers
"Effective marketing requires a diligent adherence to legal standards, regulatory frameworks, compliance mandates, and governance principles, ensuring that each campaign and marketing activity, not only captivates, but cultivates trust and integrity in every engagement.” "Remember that the backbone of successful marketing lies in robust legal, regulatory, compliance, and governance strategies. Stay informed, stay compliant, and let your marketing efforts be as lawful as they are creative. Let's continue to market responsibly.” More content like this http://marketingcollege.com
Growth Gears in Marketing, with Doug Reifschneider
Doug Reifschneider, Chief Marketing Officer at Chief Outsiders, advocates the difference between Big M and Little M marketing and how to avoid random acts of marketing. Doug’s mantra is ‘find a need and fill it’. Neil Wilkins and Doug discuss Growth Gears in Marketing and how it is important to understand the difference between "little m" marketing and "Big M Marketing" because without strategy, "little m" marketing falls flat because it is what Chief Outsiders calls random acts of marketing. To avoid random acts of marketing, Doug explains the Growth Gears and how to avoid random marketing practices. Doug at Chief Outsiders https://www.chiefoutsiders.com/profile/doug-reifschneider Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins
How to Close 50% of Sales, with Nancy Zare
This can't be possible? But it is! With the right approach.
Nancy Zare, alternatively known as The Sales Whisperer, makes sales conversations comfortable and profitable for service-based professionals.Nancy teaches people how they can close over 50% of their sales calls, get so busy that they have to turn down prospects and get to pick and choose who they bring on as clients. THIS sounds like a story worth hearing.
Connect with Nancy https://www.linkedin.com/in/ACoAAAEY0MUBeMOaZBkENgyjdAvT7Ts1qn6uixg?
Subscribe to The Neil Wilkins Podcast https://podcasters.spotify.com/pod/dashboard/home
Money Matrix, Marketers and Finance
"Welcome to the moment where ambition meets strategy, where every marketer has the power to sculpt their path to success. In this journey, remember, it's not just about the budget you start with, but the wisdom with which you allocate it. Today, we embark on a quest not just to spend less, but to achieve more, to not just chase trends, but to create value that resonates. Let's redefine growth, one strategic decision at a time, and transform potential into tangible success." Success in marketing, as in wealth building, comes from setting clear goals, efficiently managing resources, continuously investing in knowledge, and being adaptable to change. More content like this at Cambridge Marketing College http://marketingcollege.com/events
Money Matrix, with Rob Moore https://youtu.be/_6KKSYgpRng
People Driven Strategy, with Erin Andrea Craske
Erin Andrea Craske, an award-winning strategist, with a 20-year career, culminating as Global Head of Consumer Brands. With expertise in strategic development, profitability, leadership, and communication, she's an ICF-certified business and leadership success coach. Leveraging 16 years of leadership, she empowers impact-driven businesses to succeed on their terms and build a profitable business while amplifying a ripple effect of goodness. Erin says, “I am a former business exec, an award-winning brand strategist, and a humanistic leader turned business author, advisor and executive coach for conscious, social, and ethical business rebels. Erin’s 20 years in business strategy and leadership, continuous professional development, endless interviews with business owners, profound personal transformation, mental health and psychology studies, and the research carried out to write the 'From Purpose to Profit' strategy guide has equipped her with a valuable understanding of why businesses fail and how they can succeed. Erin says, “Continuously addressing surface problems demands considerable effort. Conversely, tackling the root cause once and for all results in an effortless journey. In business, this translates to strategy and in profitability, it's about mindfully enhancing revenue streams, reducing stress, fostering satisfaction, and ensuring sustainable profitability flow.” Connect with Erin https://linktr.ee/eacraske A gift of two full coaching sessions to the listeners 50% discount on the strategy guide - all-in-one marketing toolbox - using EFFORTLESS code at the TGBBS checkout Freebies: business surveys, marketing frameworks, quotes, and strategy guide materials For more podcasts like this, subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins Visit Neil Wilkins Online http://neilwilkins.online
The Rules of Persuasion, with Carlos Alvarenga
Carlos A. Alvarenga is an independent communications researcher, writer, and coach. Before writing full-time, he worked as a management consultant and adjunct professor at the Robert H. Smith School of Business at the University of Maryland. Prior to his current role, he was the Executive Director of World 50 Labs, the member-innovation team at World 50, Inc. Before World 50, he was a Principal in Ernst & Young’s Advisory Practice and, earlier, a Managing Director at Accenture. Carlos is currently a Ph.D. student in Communications and Rhetoric at the University of Maryland. He holds a B.A. in Humanities and Classical Greek from Hampden-Sydney College and completed the Post-Baccalaureate Program in Classics at the University of Pennsylvania. Carlos’ new book, "The Rules of Persuasion" (Post Hill Press) explains exactly how persuasion works in all forms of human communication. Using insights and examples from art to history to literature to hip-hop, his book updates and expands ideas first presented in Aristotle’s Rhetoric, adding original observations regarding the role of the audience in persuasion, persuasion in social media, as well as what happens when the rules of persuasion are used to deceive and corrupt audiences. Connect with Carlos Alvarenga https://www.carlosalvarenga.com/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins More content like this at Neil Wilkins Online http://neilwilkins.online
Sport in Times of Crisis, with Matt Readman
Matt Readman, chief strategy officer of Omicom-owned sports creative agency Dark Horses has just launched a new report called Sport in Times of Crisis. This is a comprehensive look at modern sport and brands through the lens of three of the most prevalent issues facing the planet and consumers - Politics, Cost of Living and Climate. It gives brand owners, insights, learnings and advice, on how to not only understand sport better through that lens, but also how to use it to build their businesses.
Some of the key learning for brands are:
1. Sport is not automatically a force for good despite what we’re often told. It can divide, control, abuse and exploit.
2. Sport doesn’t have to be just a branding exercise that slowly changes opinion over time.
Sport can be used strategically in the short-term to directly change behaviour.
3. Sport is inherently connected to politics, the question is not whether sport should be political, but who controls the politics in sport. If brands are not in charge of their political message in sport, someone else is.
4. Politics is not a safe space where brands can be blindly neutral. The idea that by not acting you can’t offend anyone no longer exists. Brands need to be clearer than ever on why they’re in sport and what they’re trying to achieve. If they don’t have this clarity it’s very easy to get swept up in someone else’s narrative.
5. Stand for something not next to something. Be clear as to why you are using sport. If you are merely badging a property, you are at risk of your brand being hijacked by someone else’s story.
6. Sport can be a platform for your brand to help combat climate change. Brands can capture people’s attention in a way that inspires hope, not shocks them into fear.
Politics - There are many who argue that sport and politics shouldn’t mix. In truth, sport and politics are intertwined. They are impossible to separate as long as we play national anthems and fly jets over stadiums, or indeed we continue to support teams that represent our local identity. Brands, whether wittingly or not, are partially responsible for this rise in politically charged athletes.
Climate - We know the importance of the fight against climate change and sport is once again intertwined with it. Firstly, because sport is a victim of climate change. Sporting events are being cancelled or disrupted at both a professional and grassroots level. Sport isn’t just a victim of climate change however, it is a contributor. It is estimated that sporting events alone create 30m tonnes of CO2 a year, that’s about the same as Denmark. This doesn’t include travel around the events, just the events themselves. But Sport also has the potential to be part of the solution. Sport is a platform that can still generate a huge collective audience watching the same thing at the same time.
Cost of Living - The destabilised political landscape has made the cost of living crisis more painful. This crisis is affecting people in different ways and we are seeing a breakdown in customer experience across travel, hospitality, health and utilities. As economic hardship increases the gap between those who can access sport regularly and those who can’t continue to grow. At the moment, sport has the power to deepen regional and socioeconomic divides and can worsen the inequality we see in the cost of living crisis.
Mindfulness in Business, with Craig Cooke
Craig Cooke and Neil Wilkins discuss Mindfulness in Business. Craig started, built and sold a digital marketing agency. He started it with $1,300 and a computer. He has just released his first book, Business Kung Fu, a mindset book to help business owners and professionals overcome challenges on their journey. In this conversation, Craig shares how passion, discipline, expertise, confidence and faith can work in harmony in a generative cycle to build the potential in each element, leading to entrepreneurial success. To find out more, get a copy of Craig’s book https://amzn.eu/d/f0VyQ9N For more content like this visit Neil Wilkins Online http://neilwilkins.online Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins
What Marketing is Not, with Gee Ranasinha
Described as polarising and opinionated, Neil Wilkins' guest on this episode of the Neil Wilkins Podcast is none other than Gee Ranasinha, CEO of Kexino.
Gee is a Fellow of the Chartered Institute of Marketing, marketing professor at 2 business schools, and a 'recovering perfectionist'.
Listen to marketing opinions you may never have thought of before, in this interesting conversation.
Connect with Gee https://www.linkedin.com/in/ranasinha/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins More content like this at Neil Wilkins Online http://neilwilkins.online
30 Days of Content in 90 Minutes, with Aaron Witnish
Marketing content specialist Aaron Witnish talks to Neil Wilkins about the power and integrity of his "30 Days of Content in 90 Minutes" free system.
The system, available to download for free, from Content Only, https://contentonly.au/ gives business owners, marketers and content creators, a powerful framework from which to make optimal use of people-centric content, for business development and brand growth.
More content like this on the Neil Wilkins Podcast, subscribe https://podcasters.spotify.com/pod/show/neilwilkins
Visit Neil Wilkins Online http://neilwilkins.online
Process Mapping for AI Automation
“AI is being rapidly adopted in marketing, with 84% of marketers using AI in 2020, up from 29% in 2018” (Source: Salesforce)
"AI is the future, not just of technology, but of humanity." (Quote: Stephen Hawking)
“AI takes traditional process mapping to the next level by automating inefficiency discovery, enabling real-time monitoring, and generating actionable process improvement insights - all at a speed and scale not possible with manual methods alone. This empowers businesses to streamline processes, reduce costs and boost overall operational efficiency.”
Find out more with Neil Wilkins http://neilwilkins.online in this webinar recording with Cambridge Marketing College http://marketingcollege.com/events
Being a Serial Entrepreneur, with Chris Schutrups
Neil Wilkins is joined on the podcast by serial entrepreneur Chris Schutrups, who has an extensive career and lifestyle that spans hospitality and financial services businesses.
We learn from Chris how to share the passion with your staff, scale a business, take risks, practice data-driven decision making and limit self-doubt.
Chris is the founder of some of the UK's leading mortgage brands.
Become a rockstar speaker, with Steve Lowell
Steve Lowell joins Neil Wilkins on this podcast episode to discuss the techniques and mindset required to become a rockstar speaker.
Former professional musician, turned speaking teacher to some of the most effective professional speakers in the world, Steve guides us on how best to approach the stage, an important meeting and a challenging audience.
Download a copy of Steve's book More content like this Neil Wilkins Online Subscribe to the Neil Wilkins Podcast
Brain Secrets, we were never taught, with Liam Naden
Brain researcher, author, coach and speaker, Liam Naden guides us through his Four Part Brain Model™and Brain Balancing™ which help us to understand both how our brains work and how this knowledge can help us to lead more balanced and satisfying lives.
By separating inner and outer measures of success we will understand our core purpose and how to enjoy every moment of every day.
Visit Liam Naden http://liamnaden.com
More content like this at Neil Wilkins Online https://neilwilkins.online/category/mindful_living/
Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins
Woke-Washing and Cancel Culture
In this webinar for Cambridge Marketing College Neil Wilkins helps marketers to navigate socio-cultural challenges of woke-washing, cancel culture, greenwashing, green hushing and more. Subscribe to the Neil Wilkins Podcast
Understanding Permaculture, with Greg Peterson
Patience, experimentation, community, collaboration, healthy soil and little dose of good fortune. These are the tasty ingredients for success, in working with permaculture.
Neil Wilkins is joined by Urban Farm Podcast host and permaculture guru, Greg Peterson, to help us in understanding permaculture.
Visit Healthy Soil Hacked to find out more
More content like this at The Mindful Collective
Subscribe to the Neil Wilkins Podcast on your favourite podcast platform
Money Matrix, with Rob Moore
Financial disruptor and entrepreneur Rob Moore, joins Neil Wilkins to talk about his book that has been banned by his publisher, because it challenges the banking system and guides us to a new philosophy and relationship with our money. Money Matrix Book https://www.amazon.co.uk/Money-Matrix... Rob Moore on Social Media / robprogressive More content like this at Neil Wilkins Online http://neilwilkins.online
Viva! The Vegan Charity, with Juliet Gellatley
Viva! Founder Juliet Gellatley joins Neil Wilkins to discuss the charity's 30th birthday, activism, the power and growth of the vegan movement and more. Juliet has spent decades as a powerhouse campaigner for animal rights and is as passionate as ever about the value that veganism brings to the planet and to society as well as the animals she seeks to protect. For animals, health, planet and lifestyle, visit Viva! The Vegan Charity https://viva.org.uk For details about further action you can take, visit The Mindful Collective http://mindfulcollective.net
Responding to Marketing Trends 2024
Strategic Action: Embrace a forward-thinking marketing mindset.
Tactical Response: Stay informed on emerging trends.
For more content like this, visit Cambridge Marketing College http://marketingcollege.com/events
Revolutionise Marketing through Email Automation
Revolutionising Marketing with Email Automation
"Email has an ability many channels don't: creating valuable, personal touches—at scale." – David Newman
This quote encapsulates the essence of your webinar's message by highlighting the unique blend of personalisation and scalability that email marketing, especially when automated, can achieve. It sets the stage for a deep dive into how automation can transform email marketing into a highly effective and efficient tool for engaging audiences, fostering a narrative around innovation, personalisation, and efficiency in the digital age.
Top Considerations for Email Automation:
Segmentation
Customer Journey
Call To Action
Platform
Continuous Improvement
"In the world of email, engagement is the currency of choice. Invest wisely, automate intelligently, and watch your relationships and results flourish.”
More content like this http://marketingcollege.com/events
Wonderful Open Banking, with Kieron James
Neil Wilkins talks to Wonderful Founder and CEO, Kieron James about his disruptive fintech business that is taking the charity world by storm, with fee-less donation processing. The Wonderful Organisation was launched in 2016, to address the problem that donations raised in the vast majority of UK fundraising campaigns were not being passed to charities in full. Wonderful.org http://wonderful.org was launched as a totally fee-free alternative. Wonderful.co.uk for companies https://wonderful.co.uk Find out how Wonderful has harnessed the speed, simplicity and security of Open Banking to scale a completely free online giving platform and introduce market-crushing fees for commercial payment processing. For more content like this, visit The Mindful Collective http://mindfulcollective.net
AI Marketing Briefing, with Sani Abdul-Jabbar
AI Marketing Briefing, with Sani Abdul-Jabbar. Sani Abdul-Jabbar is a distinguished tech entrepreneur and a thought leader in AI, blockchain, and machine learning. He is also the host of the widely acclaimed 'Blockchain Brief' podcast. With more than twenty years of experience in the tech sector, Sani's expertise and contributions to emerging technologies are highly regarded. He currently serves as the CEO of VezTek, an emerging tech company based in Los Angeles, specialising in software development and providing on-demand developers for cutting-edge technology projects. Neil Wilkins and Sani, discuss all the latest challenges and issues with AI and how it’s playing out in business and for marketers. This is a great opportunity to listen to a real AI thought leader and influencer. AI and Metaverse Day Course http://marketingcollege.com/events Connect with Sani https://www.linkedin.com/in/sani/ More episodes like this at Neil Wilkins Online https://neilwilkins.online/category/metaverse-marketing/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins
Responding to Increasing Brand Expectations
Responding to Increasing Brand Expectations "Let's not just navigate change, but drive it, shaping our future with bold, innovative actions today for a tomorrow we're excited to embrace." Increased Demand for Personalisation: Customers now expect brands to offer personalised experiences, tailored to their preferences, behaviours, and previous interactions. Greater Focus on Sustainability: There's a growing expectation for brands to demonstrate environmental responsibility, ethical sourcing, and sustainable practices in their products and operations. Expectation for Omnichannel Experiences: Customers seek a seamless shopping experience across all channels, whether online, in-app, or in-store, with the ability to switch between channels effortlessly. Enhanced Digital Experiences: With more interactions moving online, customers expect high-quality, engaging digital experiences, including virtual try-ons, AR, and immersive online environments. Immediate and 24/7 Customer Support: The demand for instant gratification extends to customer service, with expectations for quick responses and round-the-clock support through chatbots, social media, and other digital platforms. Top 5 Focus Areas Increased Demand for Personalisation Greater Focus on Sustainability Expectation for Omnichannel Experiences Enhanced Next Generation Digital Experiences Immediate and 24/7 Customer Support "As we close, remember that the landscape of changing customer expectations isn't just a challenge to overcome; it's a canvas for our innovation, a call to action for us to reshape the future with creativity and foresight, crafting experiences that not only meet but exceed the dreams of tomorrow's customers." More content like this at Cambridge Marketing College http://marketingcollege.com/events
Digital Transformation for SMEs, with Nick Lorizio
Digital Transformation for SMEs In this conversation Neil Wilkins and Nick Lorizio, discuss digital transformation for small to medium sized businesses. They talk about focusing on what you and your people will do with the time you free up with AI automation, an important and motivating part of the AI planning process. Nicholas Lorizio, the founder of AstuteTechnologists.com, is the visionary force behind the creation of the Astute Advisor platform. His journey in the tech world has been marked by a deep commitment to understanding and shaping the digital landscape. With Astute Advisor, Nick has successfully developed an AI tool that excels in offering expertise in cybersecurity, IT infrastructure, and software development, with a special emphasis on the integration of AI and IoT technologies. As an author, Nick's insights are further encapsulated in his seminal work, 'Digitalization: The New Normal Of the Post-Pandemic World.' This book reflects his profound understanding of how technology is reshaping our world, especially in the wake of global challenges. Connect with Nick https://linktr.ee/nlorizio Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins
Growth Investment in Marketing, with Eric Eden
Neil Wilkins and CMO in venture capital backed companies, Eric Eden, discuss how to find growth by investment in marketing. Eric believes there is an equation for growth, including Passion, Curiosity, Appreciation of real ROI and a Balance of focus, 90% today and 10% tomorrow.
People+Product+Passion+Profit = ROI Growth
Eric is the host of The Remarkable Marketing Podcast and you can connect with him at http://workverse.com
Neil Wilkins Online http://neilwilkins.online
Sustainable Fashion, with Julie Moorhouse
In this sustainable fashion conversation, Neil Wilkins talks to founder and editor of fashion website, Good Maker Tales, Julie Moorhouse, about topics including: Should I buy new clothes? How toxic are our clothes? How to make your wardrobe sustainable Is polyester underwear making us infertile? What's wrong with the fashion industry? What are governments doing to improve the fashion industry? How can I make more informed buying decisions? Visit Good Maker Tales http://goodmakertales.com For more content like this, visit The Mindful Collective http://mindfulcollective.net
Avoiding Vanity Metrics in Website Analytics, with Philippa Gamse
There are so many golden commercial opportunities to uncover if you know where to look and are monitoring the correct things.
In this episode of the Neil Wilkins Podcast, Philippa Gamse discusses how to avoid the typical vanity metrics in your website analytics and how to see the improvement opportunities that lead to commercial success.
Visit WebsitesThatWin https://websitesthatwin.com
More content like this Neil Wilkins Online http://neilwilkins.online
Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins
Process Mapping with Sam Drauschak
If you think you can achieve optimal AI automation without mapping your processes, you are doing things the wrong way round, according to Sam Drauschak, Co-founder and Chief Process Scientist of Truvle http://truvle.com In this episode of the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins Sam and Neil discuss the value of a deep understanding of every process in your business, step by step, click by click. With process mapping you uncover possibilities and solve discrete issues. Without mapping your processes, you leave yourself open to chance.
For more content like this, visit Neil Wilkins Online http://neilwilkins.online
Why Clear Messages Win, with Ben Guttmann
Ben Guttmann, author of Simply Put, talks to Neil Wilkins about his book that guides us in ways of simplifying our often over-complicated marketing, messages and propositions. Visit Ben Guttmann http://benguttmann.com to view where you can buy this inspirational and informative book and to download a free chapter, to get you started.
Balancing Commercial Needs with Ethical Principles
Ethics in business, often referred to as business ethics, is the application of ethical values and principles within a business context. It involves making decisions based on what is morally right and fair, rather than just focusing on what is profitable or advantageous for the business. Business ethics encompasses a wide range of issues, including corporate governance, insider trading, bribery, discrimination, social responsibility, and fiduciary responsibilities.
A well-regarded definition by Crane and Matten (2016) in their book "Business Ethics: Managing Corporate Citizenship and Sustainability in the Age of Globalization" is as follows:
"Business ethics is the study of business situations, activities, and decisions where issues of right and wrong are addressed."
This definition highlights the importance of ethical decision-making in various aspects of business operations, from how companies interact with stakeholders to how they manage environmental and social impacts. It underscores the idea that ethical considerations are integral to managing corporate citizenship and sustainability, especially in today's globalised economy.
"Join me in shaping a future where ethics and commerce don't just coexist; they synergise for greater success. Let's commit to making ethical marketing a cornerstone of our commercial strategies, enhancing brand loyalty, and building a sustainable future for all." Neil Wilkins
More content like this at Neil Wilkins Online http://neilwilkins.online
Performance Marketing
This webinar with Neil Wilkins, delves into the nitty-gritty of performance marketing, offering insights on tracking, optimisation, and maximising ROI. Whether you're new to the game or looking to sharpen your skills, elevate your campaigns and achieve measurable results. Performance Marketing is simply marketing driven by results. Webinar by Cambridge Marketing College http://marketingcollege.com
I Can't Sell, So I Help People Buy, with Craig Andrews
"Make sure you solve a problem, and when you do that, it builds insane levels of trust, in a very short period of time." says Craig Andrews, in this sales and marketing focused conversation on the Neil Wilkins Podcast, which focuses on the imperative of building trust in customer relationships. Craig Andrews is a U.S. Marine, turned electrical engineer and mobile phone designer, turned marketer and multi best-selling author. He's driven over a half-billion dollars in revenue during his career. In 2009, Craig launched his own company which became Allies4Me http://allies4me/neilwilkins Craig also hosts the Leaders and Legacies podcast. For more content like this visit Neil Wilkins Online http://neilwilkins.online
Sell the Sizzle, with Bruce Scheer
Bruce Scheer's “personal why” is to inspire others to inspire others, and he yearly inspires thousands of revenue leaders, staff, and the buyers they serve with clear and compelling go to market narratives. Bruce has been a featured keynote speaker for large corporate events, including Microsoft’s CIO Summit, and a guest speaker and educator for industry associations, leadership roundtables, in-company events, and ongoing programs across all major continents.
Bruce Scheer is the CEO of InspireYourBuyers.com http://inspireyourbuyers.com
In this episode of the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins Neil and Bruce discuss, amongst many other sales and marketing things, Bruce's 5 step method for crafting compelling messages that sell the sizzle about your products and services:
1. Target the right buyer
2. Spotlight the problem
3. Envision the outcome
4. Showcase the solutions
5. Plot the next steps
For more content like this, visit Neil Wilkins Online http://neilwilkins.online
Near Death Experience, with Ray Catania
Sometimes as a podcast host, it's time to keep quiet, sit back and allow your guest to talk without interruption.
In this episode of the Neil Wilkins Podcast, author of Awakenings, Ray Catania, describes his life, near death experience and how mindfulness, listening and flowing with energies has enabled profound experiences.
Connect with Ray http://raycatania.com Awakening Series on Amazon https://www.amazon.com/dp/B08RWM4YXT More content like this at Neil Wilkins Online https://neilwilkins.online/category/mindful_living/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins
AI is Coming For Your Job, with Naja Faysal
Founder of Parrots Lab and long time friend of Neil Wilkins, Naja Faysal joins Neil on the podcast to share his vision of AI, how it will support and event replace many business functions.
Connect with Naja at Parrots Lab http://parrotslab.com and explore conversational AI.
More content like this at Neil Wilkins Online http://neilwilkins.online
Marketing Update 2024, with Caleb Roche
Caleb Roche joins Neil Wilkins to discuss updates to marketing focus and priorities in 2024. What are your competitors focused on? What are the macro trends in 2024? How relevant is generative AI right now? What should you be focused on? These questions and many others are answered in this practical conversation. Connect with Caleb Roche https://goclubcreative.com/schedule-your-free-consultation Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins
Podcasting Best Practice, with Roy Coughlan
Neil Wilkins talks to podcasting coach and host of 6 podcasts, Roy Coughlan about podcasting best practice.
Roy's podcasts explore many controversial topics in health, politics and society and as such he has been removed from a host of well known platforms and social networks.
With knowledge of how the system works and how to still leverage the power of podcasting, Roy is well placed to guide us on podcasting best practice.
Connect with Roy Coughlan https://bio.link/podcaster Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins
Demonstrating Marketing's Value to the Business
Align Marketing Metrics with Business Goals: Clearly demonstrate how marketing activities contribute to the broader business objectives. Use metrics that resonate with stakeholders, such as how marketing efforts have driven sales, improved customer satisfaction, or increased brand awareness.
Use Storytelling to Make Data Compelling: Transform raw data into a narrative that illustrates the marketing journey and its outcomes. Use storytelling techniques to make the data more relatable and impactful, ensuring that the value of marketing is clearly communicated.
Foster Cross-Departmental Collaboration: Strengthen the relationship between marketing and other departments by showing how marketing supports their goals. Encourage regular communication and collaborative projects to build a more integrated approach to business challenges.
Neil Wilkins discusses these tips and more in this webinar recording for Cambridge Marketing College's fortnightly webinar series http://marketingcollege.com/events
For more content like this, subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins
Linkedin Deep Dive, with Nate Morse
Nate Morse joins Neil Wilkins on the podcast, for a deep dive into the latest changes and opportunities Linkedin are offering us.
Nate and Neil explore everything from profiles, priorities and creator mode to best practice for business development and sales.
Connect with Nate Morse http://natemorse.com
Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins
More content like this at Neil Wilkins Online http://neilwilkins.online
Brand Science, with Staeven Frey
Stæven Frey is Founder and the Chief Brand Scientist at Quantum Branding. He helps brands become authentic and memorable category leaders through the power of BrandScienceTM —the core of what fuels a successful brand’s growth, sales, and marketing. His playful, light-hearted and articulate insights make it easy to understand the science of branding—the most important aspect of every brand’s existence. Link with Staeven http://linktr.ee/staevenfrey and try his Brand Science checklist. For more content like this, subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins
Mastering End of Year Reports
Neil Wilkins helps us understand key techniques and approaches for marketing reporting (monthly, quarterly and annual reports).
Key Points include:
Start Early and Organise: Begin gathering data and insights well before the reporting deadline. Organise your findings in a structured manner, categorising them into relevant themes such as sales growth, customer engagement, and campaign effectiveness.
Highlight Key Achievements and Learnings: Focus on the most impactful results and learnings from the year. Use visual aids to emphasise successes and also candidly address areas for improvement, offering a balanced view of the year's performance.
Tailor the Content for Your Audience: Understand the needs and interests of your audience, whether they are management teams or clients. Customise the report to highlight the information that is most relevant and valuable to them, using language and visuals that resonate with their perspectives.
This webinar is part of the support for apprentices at Cambridge Marketing College
Practical AI Innovation, with Alexander De Ridder
Alexander De Ridder is an entrepreneur, technologist, and visionary focused on leveraging AI to transform marketing and business. As Co-Founder and CTO of INK Content, Inc., he currently leads the development of Smyth OS, an operating system for collaborative AI agents.
Alexander joins Neil on the Neil Wilkins Podcast to discuss how AI agents may transform how we serve customers, run our businesses and our marketing.
Connect with Alexander https://www.linkedin.com/in/adridder/ https://twitter.com/adridder
For more content and interviews like this, subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins http://neilwilkins.online
Mindful AI, with Melinda Byerley
Melinda Byerley is a serial entrepreneur, and the CEO of Fiddlehead™, a seven figure consultancy she founded virtually from her San Francisco home in 2014. Melinda is a pioneer of growth marketing in Silicon Valley, where she’s held B2B and B2C marketing and e-commerce leadership roles at companies such as PlantSense (sold to Parrot), Linden Lab/Second Life, eBay, PayPal, and Checkpoint Software. Melinda is a storyteller and speaker who has keynoted the Social Media Strategies Summit, led numerous panels on digital marketing analytics and content at the Growth Marketing Conference and has been a contributor to VentureBeat, GrowthHackers.com, and The Growth Marketing Conference blog, as well as creating viral posts on Silicon Valley culture for Medium and LinkedIn, while maintaining a popular (and feisty) Twitter presence. In this episode of the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins Neil and Melinda explore Mindful AI and how a thoughtful, conscious and people-centric approach to AI can reap rewards. Connect with Melinda https://melindabyerley.substack.com/p/using-ai-marketing-can-get-your-company-sued More content like this at Neil Wilkins Online http://neilwilkins.online
Reflecting on 2023, with Colin Kingsmill
Colin Kingsmill joins Neil Wilkins for a second conversation, reflecting on 2023.
At the end of a year of chaos, change and uncertainty for many, Neil and Colin explore how we can use mindfulness, clarity of thought and flow, to manifest a positive and grounded 2024.
Connect with Colin Kingsmill https://colinkingsmill.com
Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins
More content like this at Neil Wilkins Online http://neilwilkins.online
Climate Positive Websites, with Jon Basker
Did you know? According to online carbon calculator Website Carbon, the average website produces 1.76g of CO2 for every page view; So a site with 10,000 page views per month emits 211kg of CO2 every year.
That’s equivalent to: As much CO2 as boiling water for 28,591 cups of tea; Emitting the amount of carbon that 10.7 trees absorb in a year; 500.41Kwh energy, which is enough electricity to drive an electric car 3,524km or from Bristol to Cairo.
Global Bay Design founder Jon Basker, talks to Neil Wilkins about the hidden carbon in your supply chain and how to go about hosting climate positive websites.
For full details about ensuring the digital part of your supply chain is climate positive, visit Global Bay Design http://globalbay.design
For an example of a climate positive website, visit The Mindful Collective http://mindfulcollective.net
How to Start a Business, with Ann Carden
Ann Carden has more than forty-three years of business, marketing, and sales experience, with over thirty-two years as an entrepreneur. She has built 7 successful businesses (selling five) and is the current owner of two. Her first business started out of financial hardship after leaving her corporate career and income to stay home and raise her kids. That first business went global. Ann has been coaching and consulting for the past thirteen years and has worked with several hundred small business owners, consultants, coaches, and professional entrepreneurs in over sixty different types of businesses to further their success. Who better for Neil Wilkins to talk to about how to start a business. As you'll hear, it's way more than simply have a desire or a skill. Running a successful business of your own is all about careful pragmatic planning and emulating entrepreneurs and business owners who have gone before you. In this practical episode of the Neil Wilkins Podcast, you'll learn if you have what it takes and the desire to make it happen. Ann has educated, influenced, and impacted thousands of professionals through keynote speaking, workshops, seminars, programs, and digital platforms. Find out more at Expert In You http://www.expertinyouworkshop.com/ For more content like this, visit Neil Wilkins Online http://neilwilkins.online