Neil Wilkins : The Mindful Living Show : Founder of The Mindful Collective : Creator of Life Map by Neya® : Mindful Marketing Consultant : Mentor : Author : Speaker : Podcaster : Host and Producer of The Mindful Living Show on Spirit Fest TV
Marketing Pulse is my new mini-series of observations of commercial and marketing life post-Covid-19. In this episode I'll focus on Circular Business.
Charles Nixon, Chairman of Cambridge Marketing College said, "It's time we listened to our new customers". What I took from that, is that no matter how well we feel we know our customers, they have changed on this side of the pandemic. As we emerge from commercial lockdown we need to listen intently to their new needs, their new context and their new challenges. It's from this position that we can start to add new value.
If we assume that the 'new normal' is a level playing field like the one we knew before, we are beaten before we start out again.
So I have been listening to the 30 marketing apprentices that I mentor and have been asking them how their businesses and sectors are changing. We have taken deep dives into the trends, themes and behaviours they are seeing. Whilst this isn't a large sample and you could argue it's not statistically significant, I believe that their collective, anecdotal evidence, is well worth listening too.
So in this first episode I'll share a key theme that you can focus on to see if it resonates with you? If you are an entrepreneur, marketer, business owner or decision maker, this mini-series is for you. I hope you get some great value from it and I look forward to hearing your thoughts.
If you like the sound of Circular Business you can find out more in a live Future Economy Network online event on 9 July - What are the basic principles and practice of circular economy? How can organisations implement circularity, and how do those methods differ for across sectors? From buildings to agriculture, from flooring to insects, come along to this interactive online event on 9th July to hear how WSP, LettUs Grow, Michelmores & Interface have created circular business practices in their goal towards becoming sustainable. As always, please B-Y-O-Breakfast! More information and tickets available here: https://bit.ly/2LqBAxK
Watch some interviews with circular business experts in The Mindful Business Show:
If we stop making assumptions and start listening to reality we can begin to create some exciting new opportunities.
My analysis of my podcast listeners is a perfect case in point. As I recorded the 50 recent episodes of The Mindful Living Show, I lost sight of who is actually actively subscribing and listening to my podcast.
It turns out my audience is very different to the profile of my clients and usual connections. From a mostly female audience and the assumption this would play out through my podcast, I find my listeners are mostly male and 18-27 years old. Who would have thought. Well, I should have thought and not simply assumed.
There are lots of opportunities right now for opening up and creating new opportunities if you listen and look at your reality rather than be blinkered by your paradigms and assumptions.
If you can't think of where to begin, drop me an email or DM me on social and let's explore where you can start creating opportunities.
If you are considering developing your personal branding then there's a great opportunity for using LinkedIn to both tell your story as well as get the all-important engagement and conversation that takes you to the next level of influence.
In this webinar recording I talk you through the reasons why LinkedIn is such a useful platform for this reason and how to begin to evolve your personal branding journey using Ikigai, your highest reason for being.
For more personal branding, mindful living and more, visit my website
I took time out of interviewing, editing and producing for episode 50 of The Mindful Living Show to share what it's been like hosting a daily podcast for 10 weeks.
In this episode I talk about some of the things I've experienced and what I'd recommend you think about if you have been considering setting up your own podcast or show.
The Mindful Living Show appears on SpiritFest TV, YouTube, Apple Podcasts and Spotify, The Mindful Business Show on YouTube, sometimes The Mindful Collective YouTube Channel and of course my own website
The Mindful Collective is my not-for-profit organisation that helps businesses to become more ethically aware and environmentally, socially and economically sustainable.
In this podcast I introduce the Mindful Business Model, a framework that positions your core purpose at the heart of all decision making and people engagement. I'm also introducing Purpose Workshops, both face to face when we can, and for now, online, immersive, interactive sessions to get everyone in your team engaged.
The Mindful Collective is a growing network of consultants, consulting businesses and organisations who can support you at every stage of the journey of taking your business into the new commercial paradigm.
Contact me if you'd like to find out more about working together.
In this episode (47) of The Mindful Living Show, I talk to Avon Needs Trees founder, Nikki Jones about her inspiration and development of her charity that aims to buy and re-wild, permanent woodlands in the Bristol-Avon catchment.
SpiritFest Founder Ravi Freeman talks about finding your voice through music. Ravi's work as a musician and voice coach has allowed him explore a range of innate techniques and traditional shamanic wisdoms, that he beings to fore when performing and hosting workshops.
For more information about Ravi and his work, visit koratone.com
This podcast is episode 46 of The Mindful Living Show on SpiritFest TV
Why do we feel the way we do? Why do we react in certain ways? Why do we think about things differently to others? There is a simple equation which controls our paradigms and our interactions with our world: Perception = Perspective + Insight
In this short podcast for The Mindful Living Show, I explain the equation and how by using it you can create better emotional flow in your world and potentially manifest the life you are seeking.
This talk forms a part of Back to You Roots, an online course by Neil and Sonya Wilkins that helps you untether from your past and begin to manifest the life you desire.
Sonya Wilkins introduces 10 ways you can use coconut (in its various forms) to enhance your day. From healthy cooking to better skincare, coconut has for centuries, enabled varied products and lifestyles.
View more of Sonya's work and tips. This is episode 44 of The Mindful Living Show on SpiritFest TV.
In this interview with Behavioural Economist, Yolanda Berry, I explore the subject of cognitive load. Using examples drawn from kerbside recycling, air travel and remote working, Yolanda leads us through a mindful cognitive journey and how we can use the concept of EAST to simplify and clarify our communications. Yolanda Berry Neil Wilkins SpiritFest TV
Eleanor Wilkins talks to us about her new book Mental Hacks : Techniques and ways of thinking to feel the best you possibly can.
In this book the focus is on introspection and simple techniques for understanding and managing your mind and thoughts more effectively.
A recent review on Eleanor's publisher's website said, "As soon as I started reading I was engrossed. The techniques mentioned are far from cliche. They are clever, suitable for everyone and work like a charm! 5 stars!"
To read more and buy a copy of Mental Hacks by Eleanor Wilkins visit her publisher's website.
Emma Burlow, Director of Circular Economy at Resource Futures, helps us to understand how to introduce circular economy into your business in this, episode 41 of The Mindful Business Show on SpiritFest TV.
Spiritfest founder, Paul Terrell, talks to us about Ecologistics. This is an interesting concept that should be at the heart of mindful living and mindful business.
This is episode 40 of The Mindful Living Show on SpiritFest TV.
I am particularly interested in your views and feedback on this episode. I hope you enjoy it.
This episode of The Mindful Living Show focuses on the topic of “Mindful Economics” and I'm joined by Henry Leveson-Gower, CEO and Founder of the charity Promoting Economic Pluralism and Editor of economics publication, The Mint Magazine.
We discuss economic pluralism, circular economy and how businesses and government organisations can work in collaboration to co-create a sustainable future.
The Mint Magazine
Sonya Wilkins talks us through how to set personal boundaries, finding our vital energy and manage our energy bank account, as well as how to set great energy routines.
This is Episode 38 of The Mindful Living Show on SpiritFest TV
Find out more about Sonya and her work
Sonya's quantum crystal healing course (with a special discount coupon for this podcast's listeners) which covers in more detail, many of the topics in this talk, can be found here
Ecopreneurship : Business Practices for a Sustainable Future is the new book by Dr Niels Schneider. In this interview, Episode 37 of The Mindful Living Show, I talk to Dr Schneider about his research and he explains how entrepreneurs and business owners can develop Sustainability Driven Entrepreneurship.
For more details about Dr Schneider and the new book, visit his website
In this episode I welcome Kizzy Morrell to The Mindful Living Show and discuss with her, the wonderful power of music, that has shaped and inspired her career, as well as Studio 7, her charity that brings young people into music.
Kizzy Morrell has a worked alongside some of the worlds greatest artists including Prince, The Eurythmics, Take That, Aretha Franklin and Jocelyn Brown. Her wisdom and energy helps young people to focus on their talents the boundless possibilities of integrating music within their life.
I hope you enjoy this episode.
Is Mindful UX even a thing? In this insightful episode of The Mindful Living Show, I talk to Ollie Francis from UX consultancy Deckchair, about how we might bring mindfulness into the human experience of providing products, services and everything.
This is a really thought provoking insight into the world of UX and how we should be considering Human Experience in all of our communications and customer journeys.
I'm delighted to share that my Rule of Thirds (How to create exceptional digital marketing content) is now HIGHEST RATED in the digital marketing category on Udemy
I'm so proud of this course and it really helps marketers, business owners and communicators to balance how they communicate, both in terms of creating and delivering a strategic marketing plan, but also at the same time as giving great value to customers.
I hope you enjoy this short podcast and if you'd like to benefit from the HUGE discount that Udemy are giving on my course, to celebrate this HIGHEST RATED position, click here.
In this interview with Corporate Reputation specialist Jessica Whitcutt Fagan, we talk about higher purpose, chief executives' personal branding, the importance of authenticity and honesty and The New Normal and how to communicate within it.
This is a fascinating insight into how best to develop and manage your business reputation in what is a new normal for us all.
I hope you enjoy this episode, which features on The Mindful Living Show and The Mindful Collective YouTube Channel.
For more details about my other shows and recent episodes, visit NeilWilkins.online.
In this podcast I talk to you about some interesting first steps in the art of managing stress. We explore basic concepts of enhancing your self awareness, self-listening and how to separate your inner world from the outer world.
There are many facets involved in identifying and managing stress but these first steps are crucial to master in order to lead a balanced, happy, content and fulfilling life.
I hope you enjoy this podcast and welcome your thoughts and feedback.
In this Episode 31 of The Mindful Living Show on SpiritFest TV, I talk to my yoga teacher Jonathan Cooksey about how to balance being and doing within yoga practice.
Jonathan has been teaching as a yoga teacher and PT instructor for 20 years and is well placed to guide us through the varied approaches to yoga as it becomes increasingly accessible and beneficial to everyone.
You can contact Jonathan directly for more information about his online and studio classes.
It's episode 30 of The Mindful Living Show and today I sit in the garden with Sonya and we talk about her brand new online course Quantum Crystal Healing : Ignite Your Healing Potential.
Listeners can enjoy a HUGE discount by clicking here to redeem Sonya's special coupon until 8 June 2020
Quantum crystal healing is a new form of healing that incorporates, quantum theory, heart coherence, law of attraction and intuitive selection of crystals based on your unique, individual needs.
Sonya and I hope you enjoy this episode; for once, a conversation held in person, rather than by video conference.
Neil Wilkins and Tracy Bedwell from Sales Training International teach us all the latest best practice techniques for powering up your Linkedin personal profile and business page in 2020. There's never been a better time to increase the engagement with your communities, build communities, boost your influence and share your message. Top tips in this webinar recording include when and how much to post, a new feature in your personal profile, how to balance your content and why you need to emulate best practice pages. For more information about upcoming online Linkedin training programmes visit Sales Training International
Episode 28 of The Mindful Living Show, I talk to Eoin McQuone about the steps businesses can take to emerge from the current situation with better green credentials.
Eoin has a 6 point plan to help businesses begin their journey and we discuss the value of considering sustainability and growth working hand in hand.
There is a free online workshop hosted by Eoin on Tuesday 26 May between 2pm and 5pm and you can enrol here.
I am joined today on The Mindful Living Show by Catherine Rodgers, Founder of Reset Your Health. Catherine firmly believes that wellbeing comes from within, so I ask her how she came to focusing her life on human health and wellbeing.
We talk in details about Reset Your Health - "your journey to a healthier body and happier mind". In essence it's based on the the power of research and evidence and can benefit a multitude of people with all kinds of ailments and diseases as well as those already healthy but seeking to become even more so.
I'm interested to hear what you think and hope you enjoy this episode.
In this episode I talk about the fascinating subject of Self Leadership with Dan Stanley, Personal Performance Coach and Founder of Better Men.
Dan helps us to develop more courage, more clarity, more purpose and more influence. A lot of Dan’s work is driven by the principles held within the Stockdale Paradox, and as a Transformational Mindset Coach he uses a range of tools and techniques to help men to maintain a consistently high level of performance.
As we talk about self leadership, in these challenging times of change Dan shares a range of top performance tips?
To contact Dan: http://linkedin.com/in/dan-stanley-bettermen-coaching
I talk to Katherine Piper , Director of Future Economy Network as she shares with us her experience of the growth and development of one of the UK's largest green networks. Katherine talks about the variety of services, facilities and events that, combined, ensure she and her team are at the heart of a vibrant, sustainability-focused business environment.
If you are looking to create an engaged, online and real world community, the learnings that Katherine shares, will be invaluable for you. I hope you enjoy this episode.
In this short tutorial, I'll introduce you to 10 Principles of Successful Time Management and a fail safe technique for prioritising activities, projects and day to day living. If you are seeking ways to stop procrastinating or perhaps simply to get ideas for how to live your time more mindfully and to create great mindful living habits, then this podcast is well worth a listen. I hope you enjoy it.
This episode is 24 in The Mindful Living Show on SpiritFestTV
Rachel works specifically with Dogs, Horses and Cats but has been known to help an array of other animals as well. Her approach to wellbeing is safe, nurturing and all-encompassing. She works to heal the body, mind and spirit by raising the energetic frequency of whoever she is working with. www.rachelbolton.life for animal healing, nutrition, advice, workshops and guidance.
This podcast is episode 22 of The Mindful Living Show
In this interview, titled Mindful Financial Services, we hear from Brendan Llewellyn, Strategic Consultant to the Financial Services Sector. Brendan has been actively consulting and leading at senior levels for over 20 years and has a strong business ethic, which we’ll hear about. Brendan regularly writes for the trade papers, on a wide range of issues and topics, so who better to discuss with us, the shape of the financial services industry and how it might look very different, some say, more mindful, on the other side of the current situation.
Today we will be discussing the topic of “ ‘More’ Mindful Financial Services”, as we explore how the financial services industry needs to rethink/re-imagine itself to keep up with the growing tide of mindful businesses and the potential for a new economic paradigm.
Many economists and commentators are research, forecasting and predicting what might happen and of course, nobody knows, in these unprecedented times. So we discuss a range of topics and delve into how mindfulness might pervade a new paradigm in the industry, which has until now, been very much based purely upon financial returns.
It’s very interesting to hear an insider’s perspective on what has the potential to be a fascinatingly different industry on the other side of COVID-19 and how this will impact on us all.
Episode 20 of The Mindful Living Show in which I talk to Adrian Beale, Co-Founder of Buckley & Beale, speciality food importers and distributors, about the latest hot product in the food industry, Jackfruit.
As Adrian explains, Jackfruit is a whole food, plant-based solution that offers an inherently meaty texture. Unlike many meat-alternative products, which are highly processed and require all the additional resources that involves, jackfruit is a natural, whole food option. It is perfect for replacing meat to create delicious meals.
Adrian introduces us to The Jackfruit Company who are building ethical and sustainable jackfruit supply chains to introduce this miracle crop to the world.
Digital technologies can have a significant impact on our physiology and our emotional and mental wellbeing. In this fascinating conversation with Behavioural Scientist, Dr Heidi Forbes Oste, we discuss how to avoid technology toxicity and to embrace and balance digital technologies in life and work.
You can enjoy more from Heidi through her podcasts:
Evolving Digital Self http://www.2balanceu.com/podcast
Global Nomad Hacks https://podcasts.apple.com/us/podcast/globalnomadhacks
In this episode I talk you through an introduction to Life Map by Neya® which is one key model in Sonya and my, Back to Your Roots online course. This immersive course is designed to help you find a solid foundation from which you can manifest your dream life. Maximise your wellbeing and self awareness through this fascinating short online course.
In this episode, I talk to Kate Strong about Mindful Leadership and where business leaders can focus holistically on their people.
In these testing times it has never been more important to get it right and Kate has a wealth of ideas that she shares to help you empower, engage with, and keep your people happy and motivated.
This is Episode 17 of The Mindful Living Show
Ikigai is a Japanese concept which helps you find, define and live by your reason for being. This is such a powerful concept because, as you'll hear, it helps you do what you love, what the world needs, what your good at and what you can be paid for.
Paul Skuse is a successful entrepreneur and has been using the concept of Ikigai for many years. As I talk to him about Ikigai, it emerges that he didn't find it, the concept found him.
I hope you enjoy this episode 16 of The Mindful Living Show and if you would like help or guidance about finding your own Ikigai, do get in touch.
Pure marketing in this episode of the Neil Wilkins Podcast as I explore some of the widely researched top tips for 2020 in email marketing.
Email marketing is experiencing a renaissance at the moment and is a very useful tool for the digital marketing armoury.
Let me know what you think. I hope you enjoy this episode.
Episode 15 of The Mindful Living Show and today I talk to branding guru, Graham Hall, about what businesses might look like on the other side of the Coronavirus lockdown. Marketing, sales, strategy and decision making are all being impacted and will continue to be impacted by choices that we all make today.
I am very interested to hear your views about the topics we discuss, so please get in touch. I hope you enjoy this conversation.
A morning smoothie, backed up with hydration throughout the day, is quickly becoming one of the most popular ways to fuel.
My day starts with a green smoothie (recipe included) and then steady hydration throughout the day. The research shows that by balancing great nutrition and hydration, we stand a chance of being in the best physical, emotional and mental condition.
See what you think and I'd love to hear how you balance your day?
This is Episode 14 of The Mindful Living Show, my daily update and interviews about all things mindful, in life and work.
I am delighted to share with you a conversation with my great friend Sabina Rademacher, who has made it her life goal, to empower people with love at the heart of everything.
Sabina is a love and relationships coach, who helps people to find their own inner power, strength and wisdom by asking questions, such as “Do you long for a real connection with others but there seems to be a failure or gap in the communication?” “Do you feel like you are not being respected, appreciated or not truly loved for who you really are?” “Does it feel that you can’t step into your own power?”
This interview is episode 12 of The Mindful Living Show on http://bit.ly/SpiritFestTV I hope you enjoy it.
I am excited to share this interview with you as I talk to Gary Shearer, the CEO of the philanthropic family organisation, The Saville Foundation.
Gary shares with us how The Saville Foundation are working on projects across the world to re-imagine philanthropy and how businesses could and should invest mindfully. By placing people development and growth at the heart of everything, Gary is realising some of the most incredible projects. For more details, please read the supporting article I wrote.
I hope you enjoy this, Episode 11 of The Mindful Living Show.
Get up every day on the right side of the bed, by creating a simple morning routine for optimum health and wellbeing.
My morning habits are SIMPLE. Based on six behaviours: stretching, intention setting, meditation, protection, Life Map by Neya® and Energy.
I am not saying this is the only way to set your day up, but I hope it will give you some ideas that might set you off with a great start.
I'll be sharing more details as I launch this programme later in the Spring. For now, I hope you enjoy this episode of The Mindful Living Show.
I revisit an interview with Sam Roberts, CEO of cafe chain, Boston Tea Party, who took the bold and mindful decision to place their higher purpose over their profit. As we hear, there was an in initial financial hit, directly as a result of this decision. Very quickly the brand equity and loyalty far out-performed their expectations.
Watch the video of this interview.
In this interview with World Champion Triathlete, Kate Strong, we explore how people can become more self aware, awake and able to lead an uncompromised life.
With a host of awesome achievements and plans for more more adventures in her life, Kate shares her journey to date and inspires us to dig deeper, think wider and live from the heart.
This will be a valuable half an hour of your life, that could make you think very differently about your world.
I hope you enjoy this episode of The Mindful Living Show.
In this episode, I interview Dr Victoria Hurth, Visiting Fellow at the University of Cambridge Judge Business School. We talk about topics as broad as the new marketing paradigm, evolved value and responsibilities of business in the new emerging value-driven world. At the core of our conversation is the thread that business leaders and marketers need to figure out the value of value in their organisation to provide sustainable benefits to themselves and their stakeholders.
We will be sharing more thoughts and insights through The Mindful Collective.
Let me know what you think of this episode and I hope you enjoy it.
In this episode of The Mindful Living Show, I talk to David Eynon, Associate Director of ETS Energy Management about the topic of mindful energy management in business.
David and his business have observed some fascinating trends and opportunities for businesses to optimise their energy consumption. We talk through drivers, from legislation and enforcement to the potential for businesses to take a commercial lead in their sector, to support their growth.
Find out more about ETS Energy
In today's episode I host a Marketing Surgery and Q&A for Cambridge Marketing College and I kept the recording button on when answering various questions and setting the scene for the amazing marketing opportunity we are all currently facing.
How we adapt for our businesses, brands and personally, will shape our future going forward to here's the chance to seize the moment and reflect on your strengths, gaps, knowledge and values.
I'd love to know what you think.
I am joined in this episode of the Mindful Living Show by Stewart Redpath, Founder of Mindharp, a fascinating, interactive music app.
MindHarp is described as an intuitive, interactive and immersive experience and as Stewart explains, in the current situation it has a multitude of wellbeing benefits for those who use it.
"Playing the MindHarp is a deeply rewarding activity. It requires no musical knowledge or skill. If you can tap your finger, you can play the MindHarp" Read more and download from the App Store.
This podcast is episode 4 of The Mindful Living Show
In this episode of the Mindful Living Show, I am joined by Professor Martin Parker, Lead at Bristol Inclusive Economy Initiative.
Martin's role at Bristol University explores how to bring the academic and commercial worlds together to deliver a more sustainable future.
We explore purpose, business value, challenges of sustainability projects, creating a local supply chain and more. Mindful Businesses now have an opportunity to take their first or continued steps to prepare for a sustainable future, both economically and ethically.
Martin is the author of Shut Down The Business School : what's wrong with management education.
The Mindful Living Show PILOT is the pre-cursor to a regular mindful business and mindful living TV show on SpiritFestTV, a brand new online television channel for the new paradigm.
Visit www.bit.ly/SpiritFestTV for the LIVE TV player and to watch episodes on catch-up.
If you have any ideas for upcoming shows or you'd like to showcase your business or mindful living experience, please get in touch.
In this short webinar I share what I have learned over 20 years of working remotely. These home working top tips include: Normal Morning Routine, Accept Flexible Working, Create Workspaces, Chunk Your Time, Set Boundaries, Working with Children, Prioritise Your Priorities, Balance Contact And Distance, Video Calls, Great Remote Teamwork, Share Best Practice, Finish Your Working Day.
I hope you find this useful and if you need some tech to help you on your way, and further tips, here's some support from Poly
In these challenging times, there's never been a better opportunity to understand how and where you can use the power of your brand to develop new and relevant products, perhaps pivot your entire proposition, and to engage your staff to deliver consistent and relevant services. In this brand marketing webinar, Neil Wilkins explores many of the core components of a brand and gives some examples of best practice and how well known brands use their brand equity and identities to maximise their marketing opportunities.
If we all share the special gifts we have to offer, then as a community (business, personal, local, national) we will all benefit from the journey over the coming weeks and months.
You might have some experience and wisdom that would benefit others #shareit You might have a skill or time that you can offer #shareit Whatever you can offer, please do... Together we will benefit from this experience rather than have to endure it.
I will be offering some free webinars and online workshops over the coming weeks, beginning on Thursday 26th March with "Home Working Top Tips", drawing from my 20 years as a digital nomad. If that helps you transition from office working to home working, that'll be great.
If you have a gift to offer and you'd like me to share it with my social networks, just let me know.
If you want to know how to grow your Instagram account, how best to use it for campaigns, competitions and polls, then listen to this informative roundtable discussion with brands as varied as Just Eat and Norwich City FC.
Instagram can play a significant part in your digital marketing armoury if you know how best to plan and execute with it. This podcast contains a number of top tips for 2020.
This podcast episode comes courtesy of Cambridge Marketing College apprentices.
Having a number of key performance indicators (KPIs) that give you early warning of unexpected performance of your most critical success factors, ensures you keep control of your business and marketing performance. In this webinar recording I help you to uncover what to measure and watch from the myriad of things you could track.
Watch the video
In this 'fly on the wall' glimpse into a recent digital marketing workshop, I talk about some of the most significant social media trends in 2020. These include the power of micro-influencers and the importance of including your stance on sustainability and ethics. There's lots more in this short burst of important considerations when you plan your digital content strategy and even your next tweet. I hope you enjoy.
A Rising Tide Will Lift All Boats : quote from New England Council and attributed widely to John F Kennedy.
This is a wonderful quote when applied to self awareness and personal development because it reminds us we can take accountability for how we think and behave around others. Positive thoughts and behaviours will lift others and encourage them to follow suit. Negative thoughts and behaviours will of course have the opposite effect.
Spend a little time today to think about how you impact those around you and the subsequent effect this has on you.
I have been experimenting with various forms of self hypnosis, progressive relaxation and meditation techniques for the last 40 years and have recently come to the realisation that these things are not about visualisation, self coaching or in fact, anything that relates to doing.
Meditation to me is about being, rather than doing. All of these other techniques are very much about doing but meditation in its truest sense is simply about being; finding the beautiful neutral nothingness but everythingness, inside.
Let me know what you think...
A webinar (sorry about the poor sound quality on this episode) introducing you to the vast array of market research tools and how to use them in strategic and tactical marketing.
To watch the presentation that accompanied this podcast, watch on YouTube
We know that every person and every business should be committed to reversing climate change, behaving ethically and sustainably, so why are very few of us taking action?
Is it a case of 'it's not my problem', or perhaps 'what difference can I make'? The answer is that each and every one of us, be it personally or in our business, has a moral obligation to share the value we have to offer.
Here I begin to make my case in a subject that I'll be discussing a lot in the coming months. Let me know what you think.
Emerging generations are calling into question the traditional ways we do business which has historically focused on profit generation to the detriment of everything else. They rightly want to know what’s in it for them. They want to associate with brands that are serving delivering real value and operating to a higher purpose, are sustainable, ethical and mindful in everything they do.
In this talk at the Future Economy Network I talk about how you can redefine your business and why it will have a powerful impact on your future strategy. I share a new business development and marketing mix : Product, People, Process, Profit and the elements to focus on that will help you make it a reality.
There's never been a better time to optimise your Linkedin profile and feed it with current, relevant and informed content. In this video I share some of the current best practice to help you fuel your Linkedin activities. Shared in association with Sales Training International
Here's an interesting attempt to convey the art of body language (a very visual thing) by way of a podcast (a very audible thing). But let's try. Enjoy some interesting ideas about body mirroring, posture and stance, eye movement and my personal favourite, hand positions. If you are intrigued to see more then visit neilwilkins.online to see some images that support this fascinating subject and some of the visual things I refer to in this talk which I gave on behalf of Sales Training International.
In this episode of a webinar I gave to a group of marketers, I explain how the term social marketing has been increasingly misunderstood at all levels.
Social marketing is all about encouraging behaviour change (for social good) and not simply about using social networks for your marketing.
Have a listen and see what you can take from some well established methods of social marketing, whatever you are trying to communicate to your audience or customers.
In this episode I interview Dave Rotheroe, Founder of Viral by Design.
Dave is a serial entrepreneur and grows his own and client businesses by formulaic marketing. Dave shares how creating a formula within a business for how to market to customers most effectively, and then replicating this success, is the best way to drive your business growth.
If you are growing your business in 2020 this episode will be highly valuable to you.
We don't need evidence, other's opinions, facts or support making decisions, because doing the right thing is always the right thing.
I'm learning and practicing how to make decisions from my heart rather than always through my mind and I'm finding this approach has a really positive impact on people and situations around me.
I'd love to hear how you find it if you practice this technique, because doing the right thing, is always the right thing.
For success in business in 2020 it's vital we are leading by evidence and leading by example. In this podcast, a recording of a webinar I delivered to a group of marketers, I talk about the things you can do to create a balanced self development plan incorporating technical skills and appropriate behaviours.
It's all about developing and practicing great daily habits. Let me know what you think.
Would you like to be interviewed by me on the Neil Wilkins Podcast ? Or perhaps you'd like us to record a 'fireside chat' style conversation about a particular topic that you feel would be of interest to the world.
This is an open invitation to be part of my podcast, either before Christmas or in the schedule of interviews in a new program through 2020. Simply reply or DM me or email me at firstname.lastname@example.org
I am also offering a Linkedin LIVE Q&A on all things marketing planning for 2020. This will be live next week and I'll be sharing the day and time with you early next week. Again if you have any questions now or in advance that you'd like me to answer, or if you want to turn up and ask in the live session, keep those questions coming...
A brilliant quote from Gary Vaynerchuk in a recent podcast made me think about how we can apply the building of self esteem in others by applying context, reality and capability, rather than over optimism to the point of delusion.
In this short podcast, I reflect on how it is far better to help others become more self aware and motivated than it is setting false hope.
Let me know what you think.
If you are starting your weekend feeling stressed because of a project which maybe isn't flowing or people working in it are not performing.
I have a little technique which might put your mind into a better space and help you to focus on what's really important in your project. I call it the 8 Ss of Project Management.
In this short podcast I will tell you about the 8 elements and I'd love to hear if this helps you.
In this podcast (apologies for the not-so-great sound quality), I share my Project Management 8Ss checklist. I hope this will ensure you catch everything you need to do as you execute an exceptional next project.
Scenario - project context and need
Stakeholders - direct and indirect stakeholders
Strategy - priority and ultimate value
Setting - critical path, key performance indicators
Software - management and reporting
Staff - skills balance, culture and communication
Statements - meetings and reporting
Solutions - analytics, handover and legacy
Apple Podcasts are here and you should start today, to embrace this exciting marketing channel.
Earlier this year I predicted that audio (and podcasts specifically) would be a key marketing tool you should focus on. Did you listen?
If you did, then you'll already be seeing great ROI from this free marketing content channel. If you didn't, then today, with the launch of Mac OS Catalina, is the day to begin creating and distributing audio content in the form of podcasts.
We are all providing a digital customer experience if we are marketing a product, service or brand. This happens whether we are thinking about it or not. The most effective marketers and the businesses that have long term customer relationships with highest value to both customer and the business, are those who are driving digital experience.
In other words, they are considering the channels, content, tone of voice and authenticity of everything they communicate.
I would like to share with you an output from a fascinating discussion I had with a number of marketers studying for their professional qualifications.
Thanks to Cheryl Waring, Beth Pollard and Karen Vicker-Craddock for their ideas and inputs to this podcast.
I will be taking Life Map by Neya to the Taster Day in association with Bristol Spiritual Collective, in Bristol on Saturday 16th November.
This is your first opportunity to experience Life Map by Neya and learn how it can help you to craft the life you desire.
The Taster Day will also feature Sonya's Energy Routines as well as tai chi, meditation, sound baths and more.
Visit the event Facebook page for full details and to book your tickets.
If you are at a crossroads, here's what you can do about it.
Sonya and I discuss how we have observed that many people on, or considering, the Back to Your Roots (introducing Life Map by Neya) online course, are at a career, relationship or life crossroads.
Crossroads are both exciting and daunting in equal measure. They can provide both opportunities and challenges. We believe the best way forward is to understand the context and life decisions and influences that brought you to the crossroads.
Visit https://mindfulneya.net/life-map-by-neya/ to learn more.
In this episode I give you a 'fly on the wall' glimpse of what went on behind the scenes today in our workshop with EVF. The sound quality is not great but I hope you will get a feel for some of the exciting developments in how we are creating the Mindful Business Model and now positioning Purpose at the heart of the organisation framework for successful businesses of the future.
We have moved Product up a level to its own position in the new marketing mix and have ensured that value creation is front of mind for marketers in their role both strategically and tactically.
Let me know what you think at https://neilwilkins.online/2019/09/25/mindful-collective-update/
Creating or developing a mindful business is so hard to do. We all want to be part of an ethical and sustainable business that's working towards a higher purpose, but only a few of us are willing to put in the hard yards to make it happen. Why is this?
I talked to a multi-national company today who by their own admittance are completely product-focused. The consequence of this is that they speak a completely different language to that required to even begin the mindful business journey.
But there could be a way to crack this tough challenge. Listen to my podcast and see if you agree.
I was asked to share my thoughts on how to identify, prioritise and begin to understand what processes a business might focus on improving. The conversation then evolved into how AImight add value to process improvement rather than become a threat to staff.
I shared my view that I see AI as an opportunity to rid ourselves of the mundane to free up time to add value as intuitive and mindful humans.
If you are doing anything online you need to understand what's working and what's not as you build your digital profile through 2020.
In this webinar I split out the three levels of digital analytics and give you some example tools you can use to ensure you listen and watch what's most important to achieve your goals.
It's all about the Return on Investment of your time, budget and energy, and digital analytics has a great place in your marketing armoury as you become more and more efficient online.
The beautiful thing about the simple fact that everything is within you, is that this gives you choice.
You have ultimate choice about how you react and experience everything you encounter in your life.
The moment you realise and begin to work with this understanding you can take control over external situations, people and scenarios and choose how little or how much you will internalise them.
In this short podcast, I want to remind you of this simple yet profound component of mindful living.
This is a really important episode for me because I share how I define mindful living. It's not about empty, positive-thinking, motivational hype. Mindful living is a strategic and practical mindset that allows you to take focused steps in your life journey. This is why Sonya and I are creating Life Map by Neya. Join us in the first online course that introduces you to Life Map by Neya and take the first steps to becoming the best version of you. Visit www.mindfulneya.com for more details and to sign-up
Journaling is a technique you can use for work and in living a mindful life. It's a fascinating, immersive and very personal experience.
In this episode of the Neil Wilkins Podcast you will learn that there is no right or wrong way to journal. It is a matter of flowing and enjoying the experience of reflection, mindfulness and capturing both practical and emotional things you encounter in your life.
For more details, visit www.neilwilkins.online
As I start the planning for the release of the first Neya Mindful Living online workshop, I thought I’d share how to plan a marketing launch. Using simply a flip chart and sticky notes, I guide you through the example of how to create a launch marketing plan within an hour, capturing everything you need […]
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Linkedin organic content in 2020 may be the next big thing in social media. Have you noticed over the last six months that you are becoming deluged by spam inMail and unwelcome sales messages and connection requests each time you log into Linkedin? You are not alone. Linkedin is THE hot spot in social media […]
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Cameron Forsyth has given me this blog idea “How to Prioritise Stakeholders” and I thought it would be useful to share my answer to his question. Who are your stakeholders? They are everyone who has a vested interest in how your organisation performs They have very different perspectives They pull in different directions When you […]
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Digital Advertising in 2020 is all about getting best Return on Investment (ROI) from your precious marketing budget. You have a choice when you consider digital advertising because often, with careful planning, you can achieve the same end results by creating or curating organic content. With the proliferation of social media and website advertising opportunities […]
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In this latest Neil Wilkins Podcast, Neil shares an experience with a client where he helped them to mindfully prioritise a busy day. Neil guides us through a simple but powerful process, using the criteria, strategic importance and urgency. This process can help you make valuable priority decisions, especially when people are demanding a lot […]
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We all wonder how to stretch time. We’ve 24 hours available in every day and yet some people feel they are busier than others. Many people also believe that they will never complete everything they set out to complete. Time is our most precious asset and yet it often feels as though we never have […]
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What is coming in marketing in 2020? Watch Again the full webinar Here are some brief answers to just some of the questions included in this webinar with a group of UK marketing apprentices from a variety of sectors. What’s the best way to grow Instagram as a marketing channel? IGTV appears to be a […]
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The value of time in your marketing messages may reach an all time high in 2020. Over recent years we have seen an increased importance in influencers, social media attention and audio content. In 2020, Neil predicts that time will be one of, if not the, most important assets your customer has. If you can […]
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Mindful Collective Visualization Tool, a brand new ethics and sustainability online indexing tool is explained by Co-Founder, Neil Wilkins. The Mindful Collective have developed this visualization tool to help businesses begin their journey towards being more ethical and sustainable. As Neil explains, the tool utilises on screen sliders to record perceptions of where a business […]
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How to avoid Personal or Self Sabotage is an innate need that affects every one of us. In this webinar, Neil and Sonya Wilkins share techniques and tips for how to identify when and where you self-sabotage. They also help you to understand what you can do about it. Listen to the Podcast Watch Again […]
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How to win at content marketing is a valuable hour spent considering the core building blocks to create exceptional marketing content. Learn how to embrace the Rule of Thirds at the same time. Balance paid, owned and earned media in your choice of channels. Consider whether to create, curate or document as you build your […]
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A sustainable new marketing mix for a new generation was the title of this keynote I gave, with Joe Pereira, to a CIM Senior Marketers event in Bristol. Introducing and testing out the thinking behind The Mindful Collective, we took the audience through a focused presentation of the challenges and opportunities presented by redefining the […]
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Integrating product lifecycle and marketing communications is something I am playing with at the moment to help my clients focus. The concept is simple, yet potentially really powerful. The idea is to match the lifecycle stage of your brand, product or service with the most likely customers who will be interested at that stage. These […]
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Thought leadership is a strategic marketing approach that can really drive forward your personal profile or business brand. However there are lots of ways you can be a thought leader. In this short podcast, Neil Wilkins talks about the three styles of thought leadership and how you can grow your online and offline presence by […]
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I am delighted to recently have conducted an interview with Sam Roberts, CEO and Co-Founder of Boston Tea Party, the first cafe chain to ban single use cups. This decision has significantly impacted Boston Tea Party sales revenue but as Sam describes, this is a small price to play for ethical long term strategic growth. […]
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The first workshop in The Art of Transformative Living programme starts on 28th and 29th June. Neil and Sonya introduce the programme, what’s involved and share why it’s so important to them personally. Subscribe to the Neil Wilkins Podcast on iTunes and your other favourite podcast services.
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I believe that mindful reinvestment in your business is the new CSR. This is a conversation I have just enjoyed with Cambridge Marketing College Founder and Chairman, Charles Nixon. We talked about how a business can best start to think about developing more mindfulness. This might take the form of improved sustainability, a focus on […]
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Neil discusses if positivity might be limiting your personal development and growth on your life journey? Neil argues that by trying to turn every challenge, issue or negative scenario into a positive, we might be denying ourselves the opportunity to learn and grow. Mindfulness comes from experiencing the balance between positive and negative. Subscribe to […]
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Conditional Happiness is a trap into which we all often fall. The definition of conditional happiness is the reliance on external outcomes for the regulation of how we feel. It really doesn’t make sense to live a life based on a need for things to work out just the way we plan them. The risk […]
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In this keynote, that launched the start of the Ethical Digital 2019 Series, Neil Wilkins talked about how to use digital marketing and social media, customer personas, customer journey and a balanced content strategy to awaken the potential in your business. A key element of the talk was doing business ethically and sustainably and using […]
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Taking control and making a choice are at the heart of a happy and fulfilled life. In this short podcast Neil Wilkins explores why it’s important to think of what you need before that of others. Learning to say no will benefit both you and those around you. Happiness and control in your life comes […]
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Get to know Neil better by listening to his Myers Briggs Type Indicator, step 2 report and interpretation. In part 2 of this recording, hosted by MBTI Consultant Sonya Wilkins, his preferences and behaviours are revealed. #selfawareness
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Get to know Neil better by listening to his Myers Briggs Type Indicator, step 2 report and interpretation. In part 1 of this recording, hosted by MBTI Consultant Sonya Wilkins, his preferences and behaviours are revealed. #selfawareness
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Neil and Sonya (Neya) talk about how to create a mastermind group to help you develop personally. This podcast will also help you to develop your business. A concept developed originally by Napoleon Hill and used by countless successful and happy people. Watch the Video of this Podcast at MindfulNeya.com Subscribe to Neil Wilkins Podcast
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An audio clip from a marketing trends workshop 2019, helping digital marketing and social media planning in the context of movements and opportunities from the market place. Many of the marketing trends we experience either as marketers or as consumers, are not specific to any sector but apply to us all. We might in this […]
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Gary Vee talks about practicing macro patience (with your strategy) and micro speed (with your day to day activities. Never has this been more important than practicing patience when you feel drawn to monetise your audience by selling your products and services to them. In this podcast, Neil talks about the pressures you can feel […]
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Neil and Sonya Wilkins introduce you to a brand new venture: Neya Workshops, podcasts, live videos, courses and retreats, bringing you the best thinking and interviews to develop your mindfulness, self-awareness and communication >> Visit MindfulNeya.com for more details Subscribe to Neil Wilkins Podcast
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How to blog and keep blogging can be a big challenge for everyone placing their blog at the heart of their content strategy. Advertising and traditional methods of getting and sustaining the attention of your target audience are no longer the most efficient and effective ways of building that essential trust and engagement in the […]
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Innovate and Leave a Legacy. In the last episode of the series, Neil Wilkins shares the importance of innovation and leaving a legacy in strategic digital marketing and social media planning. The Digital 2018 Live series has covered 12 vital elements in creating, delivering and measuring a successful digital marketing and social media year and […]
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How to make better decisions in business : In this podcast, Neil Wilkins shares tips and tools for turning information into intelligence to inform better decision making in your business. In this Episode 11 of the 12 episode Digital 2018 Live series, Neil explores the reasons why simply collecting data and analytics isn’t enough in […]
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Personal Branding Podcast is part 1 of a short series of interviews with friends and colleagues who are also on a journey of understanding how their personal brand forms part of the services they offer to customers and clients. If you are the face of your business, run social media activities, or are customer facing, […]
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Listening and learning from your digital marketing and social media performance is key to continuous improvement and maximising the value from your social network and website. In this Episode 10 of the Digital 2018 Live series, Neil Wilkins talks us through the three essential levels of listening and guides us towards some simple ways of […]
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Neil Wilkins explains the three different types of digital media and how to balance them in your digital campaigns for events, new product launches and when you are looking to break into a new marketplace. This is Episode 9 of the Digital 2018 Live podcast series, exploring the twelve building blocks of effective digital marketing, […]
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In episode 8 of the Digital 2018 Live series, Neil Wilkins shares some ideas about how to position your social networking in your business for best value. Sometimes it’s about being reactive as well as proactive and everyone involved needs guidelines… subscribe and listen on iTunes to hear more…
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Neil warns about the perils of ignoring the surge of new generation decision makers and consumers. Millennials who are looking for products, services and employers who resonate with their personal values. The old business model and marketing paradigms are dead and there is now a huge value in creating a more mindful business that balances […]
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In this Episode 7 of the Digital 2018 Live series of Podcasts, Neil Wilkins shares the current best practice in creating website focus and content that not only brings more the right visitors to your website but engages them and takes them on a real journey of value and keeps them coming back for more. […]
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If you haven’t yet plotted both a Proactive and a Reactive Customer Journey for your business you could be missing a wealth of sales and profits. The likelihood is that right now, you probably don’t know how much! With my colleagues at Viper Marketing I have developed an updated version of our Customer Journey marketing […]
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In this podcast episode, Neil Wilkins talks us through the digital marketing Rule of Thirds, the importance of becoming current, relevant and informed, in the eyes of the target customer and the four types of content: creation, curation, documentation and story-telling. It’s all about understanding the value you add to your customers’ world, over and […]
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How to Plot Your Customer Journey is the 5th episode in the Digital 2018 Live podcast series by Neil Wilkins, taking us step by step through the stages of planning you need to ensure your customers’ experience delivers what you and they both need. The three stages of awareness, conversion and retention are described in […]
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A personal vision can differentiate you from others, help you to cut through the noise of everyday life, help secure that ideal next role in your career journey and give you purpose and direction, each and every day. I recorded a presentation I gave to a CIM Conference in Southampton as I talked through what […]
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Impact is defined as “having a marked effect or influence on someone” (verb). As a noun it is often said to be “the action of one object coming forcibly into contact with another.” (noun). Whichever definition resonates better with you, the message is clear, that there is nothing more important in effective communications than impact. […]
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I often see people too daunted by the wall of data to use Google Analytics with confidence. For this reason I have decided to summarise the key things to look for to help you to understand, at a beginners level, some of the most important things that are happening in your website. This is a […]
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In Episode 4 of the Digital 2018 Live podcast series, I talk you through the importance of customer personas. Personas takes your marketing way beyond the bland ‘customer segmentation’ and ‘demographics’ approaches of old and deep into the minds and lives of your ideal target customer. Customer persona marketing considers a day in the life […]
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Creating the Ultimate Digital Marketing Strategy is not quite as difficult as it might seem. In this 3rd episode in the Digital 2018 Live podcast series, Neil Wilkins describes what think about in preparing your groundwork for your strategic digital marketing plan. Neil also covers a step by step process for turning strategy into daily […]
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We all get so caught up in the obsession to attract and gain new customers that sometimes we lose sight of the prize; The profit we can secure when we manage our sales funnel at a forensic level. Ask most marketers and sales people how they make money in business and they’ll likely tell you […]
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In this second episode of the Digital 2018 Live iTunes Podcast Series, Neil Wilkins talks about the top 3 market trends that all marketers, digital marketers, business developers, business owners and sales professionals should consider when planning their customer communications. In this podcast Neil talks about the importance of customer mobility, the rise (again) of […]
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Episode 1 of Digital 2018 Live, the 12 episode podcast series by Neil Wilkins that helps you to define, create and deliver effective digital marketing and social media activities for optimum value to your business. In Episode 1, Neil focuses on the importance of creating a mission; the intention at the outset of your digital […]
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You are nothing special at the same time as you are very special. A short podcast inspired by business coach Jon Nicholls, on the subject of being authentic and acting with humility when you are selling your products and services to develop your business. Cutting through the noise and chaos online and in the real […]
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Here is a little taster of my upcoming 2018 Digital Live series of podcasts… Well it’s only a test podcast as we prepare for the new series in all its glory. I hope you find this one useful in the meantime. Subscribe to my podcasts on iTunes
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This is a test page for the upcoming Digital 2018 Live, Podcast Series by Neil Wilkins Each month, and in conjunction with live video broadcasts, I will be sharing a podcast focused on one of twelve key digital marketing, communications, strategy and social media subjects. It’s all about balancing strategy and planning with clear, focused […]
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