In this episode I interview Dave Rotheroe, Founder of Viral by Design.
Dave is a serial entrepreneur and grows his own and client businesses by formulaic marketing. Dave shares how creating a formula within a business for how to market to customers most effectively, and then replicating this success, is the best way to drive your business growth.
If you are growing your business in 2020 this episode will be highly valuable to you.
We don't need evidence, other's opinions, facts or support making decisions, because doing the right thing is always the right thing.
I'm learning and practicing how to make decisions from my heart rather than always through my mind and I'm finding this approach has a really positive impact on people and situations around me.
I'd love to hear how you find it if you practice this technique, because doing the right thing, is always the right thing.
For success in business in 2020 it's vital we are leading by evidence and leading by example. In this podcast, a recording of a webinar I delivered to a group of marketers, I talk about the things you can do to create a balanced self development plan incorporating technical skills and appropriate behaviours.
It's all about developing and practicing great daily habits. Let me know what you think.
Would you like to be interviewed by me on the Neil Wilkins Podcast ? Or perhaps you'd like us to record a 'fireside chat' style conversation about a particular topic that you feel would be of interest to the world.
This is an open invitation to be part of my podcast, either before Christmas or in the schedule of interviews in a new program through 2020. Simply reply or DM me or email me at email@example.com
I am also offering a Linkedin LIVE Q&A on all things marketing planning for 2020. This will be live next week and I'll be sharing the day and time with you early next week. Again if you have any questions now or in advance that you'd like me to answer, or if you want to turn up and ask in the live session, keep those questions coming...
A brilliant quote from Gary Vaynerchuk in a recent podcast made me think about how we can apply the building of self esteem in others by applying context, reality and capability, rather than over optimism to the point of delusion.
In this short podcast, I reflect on how it is far better to help others become more self aware and motivated than it is setting false hope.
Let me know what you think.
If you are starting your weekend feeling stressed because of a project which maybe isn't flowing or people working in it are not performing.
I have a little technique which might put your mind into a better space and help you to focus on what's really important in your project. I call it the 8 Ss of Project Management.
In this short podcast I will tell you about the 8 elements and I'd love to hear if this helps you.
In this podcast (apologies for the not-so-great sound quality), I share my Project Management 8Ss checklist. I hope this will ensure you catch everything you need to do as you execute an exceptional next project.
Scenario - project context and need
Stakeholders - direct and indirect stakeholders
Strategy - priority and ultimate value
Setting - critical path, key performance indicators
Software - management and reporting
Staff - skills balance, culture and communication
Statements - meetings and reporting
Solutions - analytics, handover and legacy
Apple Podcasts are here and you should start today, to embrace this exciting marketing channel.
Earlier this year I predicted that audio (and podcasts specifically) would be a key marketing tool you should focus on. Did you listen?
If you did, then you'll already be seeing great ROI from this free marketing content channel. If you didn't, then today, with the launch of Mac OS Catalina, is the day to begin creating and distributing audio content in the form of podcasts.
We are all providing a digital customer experience if we are marketing a product, service or brand. This happens whether we are thinking about it or not. The most effective marketers and the businesses that have long term customer relationships with highest value to both customer and the business, are those who are driving digital experience.
In other words, they are considering the channels, content, tone of voice and authenticity of everything they communicate.
I would like to share with you an output from a fascinating discussion I had with a number of marketers studying for their professional qualifications.
Thanks to Cheryl Waring, Beth Pollard and Karen Vicker-Craddock for their ideas and inputs to this podcast.
I will be taking Life Map by Neya to the Taster Day in association with Bristol Spiritual Collective, in Bristol on Saturday 16th November.
This is your first opportunity to experience Life Map by Neya and learn how it can help you to craft the life you desire.
The Taster Day will also feature Sonya's Energy Routines as well as tai chi, meditation, sound baths and more.
Visit the event Facebook page for full details and to book your tickets.
If you are at a crossroads, here's what you can do about it.
Sonya and I discuss how we have observed that many people on, or considering, the Back to Your Roots (introducing Life Map by Neya) online course, are at a career, relationship or life crossroads.
Crossroads are both exciting and daunting in equal measure. They can provide both opportunities and challenges. We believe the best way forward is to understand the context and life decisions and influences that brought you to the crossroads.
Visit https://mindfulneya.net/life-map-by-neya/ to learn more.
In this episode I give you a 'fly on the wall' glimpse of what went on behind the scenes today in our workshop with EVF. The sound quality is not great but I hope you will get a feel for some of the exciting developments in how we are creating the Mindful Business Model and now positioning Purpose at the heart of the organisation framework for successful businesses of the future.
We have moved Product up a level to its own position in the new marketing mix and have ensured that value creation is front of mind for marketers in their role both strategically and tactically.
Let me know what you think at https://neilwilkins.online/2019/09/25/mindful-collective-update/
Creating or developing a mindful business is so hard to do. We all want to be part of an ethical and sustainable business that's working towards a higher purpose, but only a few of us are willing to put in the hard yards to make it happen. Why is this?
I talked to a multi-national company today who by their own admittance are completely product-focused. The consequence of this is that they speak a completely different language to that required to even begin the mindful business journey.
But there could be a way to crack this tough challenge. Listen to my podcast and see if you agree.
I was asked to share my thoughts on how to identify, prioritise and begin to understand what processes a business might focus on improving. The conversation then evolved into how AImight add value to process improvement rather than become a threat to staff.
I shared my view that I see AI as an opportunity to rid ourselves of the mundane to free up time to add value as intuitive and mindful humans.
If you are doing anything online you need to understand what's working and what's not as you build your digital profile through 2020.
In this webinar I split out the three levels of digital analytics and give you some example tools you can use to ensure you listen and watch what's most important to achieve your goals.
It's all about the Return on Investment of your time, budget and energy, and digital analytics has a great place in your marketing armoury as you become more and more efficient online.
The beautiful thing about the simple fact that everything is within you, is that this gives you choice.
You have ultimate choice about how you react and experience everything you encounter in your life.
The moment you realise and begin to work with this understanding you can take control over external situations, people and scenarios and choose how little or how much you will internalise them.
In this short podcast, I want to remind you of this simple yet profound component of mindful living.
This is a really important episode for me because I share how I define mindful living. It's not about empty, positive-thinking, motivational hype. Mindful living is a strategic and practical mindset that allows you to take focused steps in your life journey. This is why Sonya and I are creating Life Map by Neya. Join us in the first online course that introduces you to Life Map by Neya and take the first steps to becoming the best version of you. Visit www.mindfulneya.com for more details and to sign-up
Journaling is a technique you can use for work and in living a mindful life. It's a fascinating, immersive and very personal experience.
In this episode of the Neil Wilkins Podcast you will learn that there is no right or wrong way to journal. It is a matter of flowing and enjoying the experience of reflection, mindfulness and capturing both practical and emotional things you encounter in your life.
For more details, visit www.neilwilkins.online
As I start the planning for the release of the first Neya Mindful Living online workshop, I thought I’d share how to plan a marketing launch. Using simply a flip chart and sticky notes, I guide you through the example of how to create a launch marketing plan within an hour, capturing everything you need […]
The post How to Plan a Marketing Launch appeared first on Neil Wilkins.
Linkedin organic content in 2020 may be the next big thing in social media. Have you noticed over the last six months that you are becoming deluged by spam inMail and unwelcome sales messages and connection requests each time you log into Linkedin? You are not alone. Linkedin is THE hot spot in social media […]
The post Marketing 2020 Linkedin Organic Content appeared first on Neil Wilkins.
Cameron Forsyth has given me this blog idea “How to Prioritise Stakeholders” and I thought it would be useful to share my answer to his question. Who are your stakeholders? They are everyone who has a vested interest in how your organisation performs They have very different perspectives They pull in different directions When you […]
The post How To Prioritise Stakeholders appeared first on Neil Wilkins.
Digital Advertising in 2020 is all about getting best Return on Investment (ROI) from your precious marketing budget. You have a choice when you consider digital advertising because often, with careful planning, you can achieve the same end results by creating or curating organic content. With the proliferation of social media and website advertising opportunities […]
The post Digital Advertising in 2020 appeared first on Neil Wilkins.
In this latest Neil Wilkins Podcast, Neil shares an experience with a client where he helped them to mindfully prioritise a busy day. Neil guides us through a simple but powerful process, using the criteria, strategic importance and urgency. This process can help you make valuable priority decisions, especially when people are demanding a lot […]
The post How to Mindfully Prioritise a Busy Day appeared first on Neil Wilkins.
We all wonder how to stretch time. We’ve 24 hours available in every day and yet some people feel they are busier than others. Many people also believe that they will never complete everything they set out to complete. Time is our most precious asset and yet it often feels as though we never have […]
The post How to Stretch Time appeared first on Neil Wilkins.
What is coming in marketing in 2020? Watch Again the full webinar Here are some brief answers to just some of the questions included in this webinar with a group of UK marketing apprentices from a variety of sectors. What’s the best way to grow Instagram as a marketing channel? IGTV appears to be a […]
The post Marketing 2020 Webinar appeared first on Neil Wilkins.
The value of time in your marketing messages may reach an all time high in 2020. Over recent years we have seen an increased importance in influencers, social media attention and audio content. In 2020, Neil predicts that time will be one of, if not the, most important assets your customer has. If you can […]
The post The Value Of Time In Your Marketing Messages appeared first on Neil Wilkins.
Mindful Collective Visualization Tool, a brand new ethics and sustainability online indexing tool is explained by Co-Founder, Neil Wilkins. The Mindful Collective have developed this visualization tool to help businesses begin their journey towards being more ethical and sustainable. As Neil explains, the tool utilises on screen sliders to record perceptions of where a business […]
The post Mindful Collective Visualization Tool Explained appeared first on Neil Wilkins.
How to avoid Personal or Self Sabotage is an innate need that affects every one of us. In this webinar, Neil and Sonya Wilkins share techniques and tips for how to identify when and where you self-sabotage. They also help you to understand what you can do about it. Listen to the Podcast Watch Again […]
The post How To Avoid Personal Sabotage appeared first on Neil Wilkins.
How to win at content marketing is a valuable hour spent considering the core building blocks to create exceptional marketing content. Learn how to embrace the Rule of Thirds at the same time. Balance paid, owned and earned media in your choice of channels. Consider whether to create, curate or document as you build your […]
The post How To Win At Content Marketing appeared first on Neil Wilkins.
A sustainable new marketing mix for a new generation was the title of this keynote I gave, with Joe Pereira, to a CIM Senior Marketers event in Bristol. Introducing and testing out the thinking behind The Mindful Collective, we took the audience through a focused presentation of the challenges and opportunities presented by redefining the […]
The post Sustainable New Marketing Mix appeared first on Neil Wilkins.
Integrating product lifecycle and marketing communications is something I am playing with at the moment to help my clients focus. The concept is simple, yet potentially really powerful. The idea is to match the lifecycle stage of your brand, product or service with the most likely customers who will be interested at that stage. These […]
The post Product Lifecycle and Marketing Communications appeared first on Neil Wilkins.
Thought leadership is a strategic marketing approach that can really drive forward your personal profile or business brand. However there are lots of ways you can be a thought leader. In this short podcast, Neil Wilkins talks about the three styles of thought leadership and how you can grow your online and offline presence by […]
The post Thought Leadership Explained appeared first on Neil Wilkins.
I am delighted to recently have conducted an interview with Sam Roberts, CEO and Co-Founder of Boston Tea Party, the first cafe chain to ban single use cups. This decision has significantly impacted Boston Tea Party sales revenue but as Sam describes, this is a small price to play for ethical long term strategic growth. […]
The post Interview with Sam Roberts Boston Tea Party appeared first on Neil Wilkins.
The first workshop in The Art of Transformative Living programme starts on 28th and 29th June. Neil and Sonya introduce the programme, what’s involved and share why it’s so important to them personally. Subscribe to the Neil Wilkins Podcast on iTunes and your other favourite podcast services.
The post Introducing The Art of Transformative Living Programme appeared first on Neil Wilkins.
I believe that mindful reinvestment in your business is the new CSR. This is a conversation I have just enjoyed with Cambridge Marketing College Founder and Chairman, Charles Nixon. We talked about how a business can best start to think about developing more mindfulness. This might take the form of improved sustainability, a focus on […]
The post Mindful Reinvestment Is The New CSR appeared first on Neil Wilkins.
Neil discusses if positivity might be limiting your personal development and growth on your life journey? Neil argues that by trying to turn every challenge, issue or negative scenario into a positive, we might be denying ourselves the opportunity to learn and grow. Mindfulness comes from experiencing the balance between positive and negative. Subscribe to […]
The post Is Positivity Really Good For You? appeared first on Neil Wilkins.
Conditional Happiness is a trap into which we all often fall. The definition of conditional happiness is the reliance on external outcomes for the regulation of how we feel. It really doesn’t make sense to live a life based on a need for things to work out just the way we plan them. The risk […]
The post Conditional Happiness appeared first on Neil Wilkins.
In this keynote, that launched the start of the Ethical Digital 2019 Series, Neil Wilkins talked about how to use digital marketing and social media, customer personas, customer journey and a balanced content strategy to awaken the potential in your business. A key element of the talk was doing business ethically and sustainably and using […]
The post Awaken the Potential in your Business appeared first on Neil Wilkins.
Taking control and making a choice are at the heart of a happy and fulfilled life. In this short podcast Neil Wilkins explores why it’s important to think of what you need before that of others. Learning to say no will benefit both you and those around you. Happiness and control in your life comes […]
The post Taking Control and Making a Choice appeared first on Neil Wilkins.
Get to know Neil better by listening to his Myers Briggs Type Indicator, step 2 report and interpretation. In part 2 of this recording, hosted by MBTI Consultant Sonya Wilkins, his preferences and behaviours are revealed. #selfawareness
The post Neil Wilkins through MBTI part 2 appeared first on Neil Wilkins.
Get to know Neil better by listening to his Myers Briggs Type Indicator, step 2 report and interpretation. In part 1 of this recording, hosted by MBTI Consultant Sonya Wilkins, his preferences and behaviours are revealed. #selfawareness
The post Neil Wilkins through MBTI appeared first on Neil Wilkins.
Neil and Sonya (Neya) talk about how to create a mastermind group to help you develop personally. This podcast will also help you to develop your business. A concept developed originally by Napoleon Hill and used by countless successful and happy people. Watch the Video of this Podcast at MindfulNeya.com Subscribe to Neil Wilkins Podcast
The post How To Create A Mastermind Group appeared first on Neil Wilkins.
An audio clip from a marketing trends workshop 2019, helping digital marketing and social media planning in the context of movements and opportunities from the market place. Many of the marketing trends we experience either as marketers or as consumers, are not specific to any sector but apply to us all. We might in this […]
The post Marketing Trends Workshop 2019 appeared first on Neil Wilkins.
Gary Vee talks about practicing macro patience (with your strategy) and micro speed (with your day to day activities. Never has this been more important than practicing patience when you feel drawn to monetise your audience by selling your products and services to them. In this podcast, Neil talks about the pressures you can feel […]
The post Macro Patience and Micro Speed appeared first on Neil Wilkins.
Neil and Sonya Wilkins introduce you to a brand new venture: Neya Workshops, podcasts, live videos, courses and retreats, bringing you the best thinking and interviews to develop your mindfulness, self-awareness and communication >> Visit MindfulNeya.com for more details Subscribe to Neil Wilkins Podcast
The post Introducing Mindful Neya appeared first on Neil Wilkins.
How to blog and keep blogging can be a big challenge for everyone placing their blog at the heart of their content strategy. Advertising and traditional methods of getting and sustaining the attention of your target audience are no longer the most efficient and effective ways of building that essential trust and engagement in the […]
The post How To Blog And Keep Blogging appeared first on Neil Wilkins.
Innovate and Leave a Legacy. In the last episode of the series, Neil Wilkins shares the importance of innovation and leaving a legacy in strategic digital marketing and social media planning. The Digital 2018 Live series has covered 12 vital elements in creating, delivering and measuring a successful digital marketing and social media year and […]
The post Digital 2018 Live : Episode 12 : Innovate and Leave a Legacy appeared first on Neil Wilkins.
How to make better decisions in business : In this podcast, Neil Wilkins shares tips and tools for turning information into intelligence to inform better decision making in your business. In this Episode 11 of the 12 episode Digital 2018 Live series, Neil explores the reasons why simply collecting data and analytics isn’t enough in […]
The post Digital 2018 Live : Episode 11 : How to turn information into intelligence appeared first on Neil Wilkins.
Personal Branding Podcast is part 1 of a short series of interviews with friends and colleagues who are also on a journey of understanding how their personal brand forms part of the services they offer to customers and clients. If you are the face of your business, run social media activities, or are customer facing, […]
The post Personal Branding Podcast – part 1 appeared first on Neil Wilkins.
Listening and learning from your digital marketing and social media performance is key to continuous improvement and maximising the value from your social network and website. In this Episode 10 of the Digital 2018 Live series, Neil Wilkins talks us through the three essential levels of listening and guides us towards some simple ways of […]
The post Digital 2018 Live : Episode 10 : Listening appeared first on Neil Wilkins.
Neil Wilkins explains the three different types of digital media and how to balance them in your digital campaigns for events, new product launches and when you are looking to break into a new marketplace. This is Episode 9 of the Digital 2018 Live podcast series, exploring the twelve building blocks of effective digital marketing, […]
The post Digital 2018 Live : Episode 9 : Digital Campaigns appeared first on Neil Wilkins.
In episode 8 of the Digital 2018 Live series, Neil Wilkins shares some ideas about how to position your social networking in your business for best value. Sometimes it’s about being reactive as well as proactive and everyone involved needs guidelines… subscribe and listen on iTunes to hear more…
The post Digital 2018 Live : Episode 8 : Social Media appeared first on Neil Wilkins.
Neil warns about the perils of ignoring the surge of new generation decision makers and consumers. Millennials who are looking for products, services and employers who resonate with their personal values. The old business model and marketing paradigms are dead and there is now a huge value in creating a more mindful business that balances […]
The post Creating a more Mindful Business appeared first on Neil Wilkins.
In this Episode 7 of the Digital 2018 Live series of Podcasts, Neil Wilkins shares the current best practice in creating website focus and content that not only brings more the right visitors to your website but engages them and takes them on a real journey of value and keeps them coming back for more. […]
The post Digital 2018 Live : Episode 7 : Websites appeared first on Neil Wilkins.
If you haven’t yet plotted both a Proactive and a Reactive Customer Journey for your business you could be missing a wealth of sales and profits. The likelihood is that right now, you probably don’t know how much! With my colleagues at Viper Marketing I have developed an updated version of our Customer Journey marketing […]
The post How Much Business Are You Losing? appeared first on Neil Wilkins.
In this podcast episode, Neil Wilkins talks us through the digital marketing Rule of Thirds, the importance of becoming current, relevant and informed, in the eyes of the target customer and the four types of content: creation, curation, documentation and story-telling. It’s all about understanding the value you add to your customers’ world, over and […]
The post Digital 2018 Live : Episode 6 : Content Strategy appeared first on Neil Wilkins.
How to Plot Your Customer Journey is the 5th episode in the Digital 2018 Live podcast series by Neil Wilkins, taking us step by step through the stages of planning you need to ensure your customers’ experience delivers what you and they both need. The three stages of awareness, conversion and retention are described in […]
The post Digital 2018 Live : Episode 5 : How To Plot Your Customer Journey appeared first on Neil Wilkins.
A personal vision can differentiate you from others, help you to cut through the noise of everyday life, help secure that ideal next role in your career journey and give you purpose and direction, each and every day. I recorded a presentation I gave to a CIM Conference in Southampton as I talked through what […]
The post Why You Need A Personal Vision appeared first on Neil Wilkins.
Impact is defined as “having a marked effect or influence on someone” (verb). As a noun it is often said to be “the action of one object coming forcibly into contact with another.” (noun). Whichever definition resonates better with you, the message is clear, that there is nothing more important in effective communications than impact. […]
The post Impact: The Key To Communications appeared first on Neil Wilkins.
I often see people too daunted by the wall of data to use Google Analytics with confidence. For this reason I have decided to summarise the key things to look for to help you to understand, at a beginners level, some of the most important things that are happening in your website. This is a […]
The post How to start to use Google Analytics appeared first on Neil Wilkins.
In Episode 4 of the Digital 2018 Live podcast series, I talk you through the importance of customer personas. Personas takes your marketing way beyond the bland ‘customer segmentation’ and ‘demographics’ approaches of old and deep into the minds and lives of your ideal target customer. Customer persona marketing considers a day in the life […]
The post Digital 2018 Live : Episode 4 : Customer Personas appeared first on Neil Wilkins.
Creating the Ultimate Digital Marketing Strategy is not quite as difficult as it might seem. In this 3rd episode in the Digital 2018 Live podcast series, Neil Wilkins describes what think about in preparing your groundwork for your strategic digital marketing plan. Neil also covers a step by step process for turning strategy into daily […]
The post Digital 2018 Live : Episode 3 : Ultimate Digital Marketing Strategy appeared first on Neil Wilkins.
We all get so caught up in the obsession to attract and gain new customers that sometimes we lose sight of the prize; The profit we can secure when we manage our sales funnel at a forensic level. Ask most marketers and sales people how they make money in business and they’ll likely tell you […]
The post Sales Funnel Forensics appeared first on Neil Wilkins.
In this second episode of the Digital 2018 Live iTunes Podcast Series, Neil Wilkins talks about the top 3 market trends that all marketers, digital marketers, business developers, business owners and sales professionals should consider when planning their customer communications. In this podcast Neil talks about the importance of customer mobility, the rise (again) of […]
The post Digital 2018 Live : Episode 2 : Top Market Trends appeared first on Neil Wilkins.
Episode 1 of Digital 2018 Live, the 12 episode podcast series by Neil Wilkins that helps you to define, create and deliver effective digital marketing and social media activities for optimum value to your business. In Episode 1, Neil focuses on the importance of creating a mission; the intention at the outset of your digital […]
The post Digital 2018 Live : Episode 1 : Creating a Mission appeared first on Neil Wilkins.
You are nothing special at the same time as you are very special. A short podcast inspired by business coach Jon Nicholls, on the subject of being authentic and acting with humility when you are selling your products and services to develop your business. Cutting through the noise and chaos online and in the real […]
The post You Are Nothing Special : Podcast appeared first on Neil Wilkins.
Here is a little taster of my upcoming 2018 Digital Live series of podcasts… Well it’s only a test podcast as we prepare for the new series in all its glory. I hope you find this one useful in the meantime. Subscribe to my podcasts on iTunes
The post Social Media Rule of Thirds Podcast appeared first on Neil Wilkins.
This is a test page for the upcoming Digital 2018 Live, Podcast Series by Neil Wilkins Each month, and in conjunction with live video broadcasts, I will be sharing a podcast focused on one of twelve key digital marketing, communications, strategy and social media subjects. It’s all about balancing strategy and planning with clear, focused […]
The post Digital 2018 Live : Podcast Series appeared first on Neil Wilkins.