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Neil Wilkins Podcast

Neil Wilkins Podcast

By Neil Wilkins

Neil Wilkins : Mindful Living : Mindful Marketing : Metaverse Marketing : Marketing Sustainability : Founder of The Mindful Collective : Creator of Life Map by Neya® : Mindful Marketing Consultant : Founder and MD of Viper Marketing : Mentor : Author : International Speaker : Podcaster : #IKIGAI
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Neil Wilkins Podcast

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Embracing Change
Embracing Change
Embracing Change Webinar They say that in life there are only two certainties: death and taxes. I would say there’s a third certainty; Change. Let’s challenge that change is a bad thing and that certainty, normality and predictability are your friends. It may even be that change is so positive, you will want to embrace it at every opportunity. Embracing change is personal, to the individual and to the business, because of the unique context, paradigms, mindset and skills we all possess. CHANGE MINDSET “If you change the way you look at things, the things you look at change” Dr Wayne Dyer “The greatest discovery of all time is that a person can change their future by merely changing their attitude” Oprah Winfrey "You will find that it is necessary to let things go; simply for the reason that they are heavy” C. JoyBell C. “Be the change you wish to see in the world” Mahatma Gandhi “Change before you have to” Jack Welch Don't just learn, experience. Don't just read, absorb. Don't just change, transform. Don't just relate, advocate. Don't just promise, prove. Don't just criticize, encourage. Don't just think, ponder. Don't just take, give. Don't just see, feel. Don’t just dream, do.  Don't just hear, listen. Don't just talk, act. Don't just tell, show. Don't just exist, live.   Roy T. Bennett, The Light in the Heart For more content like this visit Cambridge Marketing College and Neil Wilkins Online
51:40
January 27, 2023
Sustainable Marketing Compass
Sustainable Marketing Compass
Neil Wilkins meets Alexis Eyre and Paul Randle, founders of the Sustainable Marketing Compass and they explore a host of challenges, mindsets and opportunities for marketers in the topic of sustainability.   Subjects discussed include purpose, working with sustainability specialists and creating a new language for marketing.   For more details about the Sustainable Marketing Compass, visit http://sustainablemarketingcompass.com    To connect with Alexis and Paul, visit https://www.sustainablemarketingcompass.com/about-us/  For more content like this, visit https://neilwilkins.online/category/marketing-sustainability/  To explore the Marketing Sustainability Index Tool, visit https://mindfulcollective.net/mindful-tool-beta-landing/
56:56
January 25, 2023
Managing Your Line Manager
Managing Your Line Manager
Professionally, we all report to someone. Whether it’s a client, customer, shareholder or boss.  So what's the best practice for managing a line manager, to ensure you both get what you want and need?  How to Induct Demonstrate your collaboration skills and experience Establish you will say the right kind of no, when it’s appropriate Understand your manager’s goals and objectives Extrovert or Introvert? Sensing or Intuitive? Feeling or Thinking? Planful or Spontaneous? How to Brief Constantly feed useful and informative information Stay calm in a storm Present evidence-based options, to reduce risk in decision making Understand your manager’s preferred working style How to Report Always present opportunities not problems (partially solve or present options in advance) Solve the tiny problems and save the big stuff for your manager Proactively seek 360 degree feedback Become a go-to specialist How to Negotiate  Stay task-focused  Work with ROI and achievement of objectives Set and retain healthy boundaries Appreciate your manager’s blind spots How to Influence Admit and be vulnerable Prioritise what you’ve been asked to do and share/negotiate re-prioritisation Use we more than I Consistent, evidence-based, binary decision-making Focusing on Best Mutual Outcomes ALWAYS have your manager’s back Help your manager look great to their peers Build on strengths, infill weaknesses Get a mentor This webinar is in association with http://marketingcollege.com/events For more content like this, visit http://neilwilkins.online
31:28
January 19, 2023
The Purpose Upgrade
The Purpose Upgrade
Neil Wilkins meets author Paul Skinner to discuss his new book The Purpose Upgrade.   The conversation runs deep as Neil and Paul explore the concept of purpose from both a personal as well as professional perspective, how it evolves and builds over time, why a 'North Star' approach isn't always the best way to think of purpose and how stakeholder collaboration can help to listen, create and share storytelling to best effect.   Connect with Paul at https://www.linkedin.com/in/paul-skinner-a73b8921/   Read more about Paul's book at http://purposeupgrade.com   Join Paul's marketing sustainability network at http://marketingkind.org   For more content like this, visit http://neilwilkins.online
56:35
January 17, 2023
Social Media Trends 2023
Social Media Trends 2023
In this episode, Neil Wilkins http://neilwilkins.online leads us through the key Social Media Trends in 2023, in this webinar with Cambridge Marketing College http://marketingcollege.com “In 2023, successful social marketers will take the time and effort to carefully assess their opportunities, use a scalpel rather than a cleaver, and think about the long-term impact of their short-term actions. Those who do will cement their worth once and for all.” Hootsuite “Predictive analytics, decentralised networks and multi-sensory experiences are three social media trends for 2023” PR Week “Marketers must focus on forging symbiotic relationships through a better understanding of online conversations and taking quicker action. It’s this new understanding that will help brands create meaningful experiences and become closer to their consumers.” PR Week For more content like this, visit http://neilwilkins.online
01:00:46
January 13, 2023
Thought Leadership and Expert Marketing
Thought Leadership and Expert Marketing
In this episode of the Neil Wilkins Podcast, Neil talks to Rin Hamburgh about Thought Leadership and Expert Marketing. Topics discussed include Rin’s journey from journalism, how to define an expert, the importance of thought leadership, expert positioning in a competitive landscape, how to find your expertise, how to craft expertise into marketing strategy and building brands through confident and relevant propositions. Connect with Rin Hamburgh at https://www.linkedin.com/in/rinhamburgh/ For more content like this, visit Neil Wilkins Online at http://neilwilkins.online
53:55
January 11, 2023
How to Anchor and Nourish a Vision
How to Anchor and Nourish a Vision
Neil Wilkins talks to Tom Llewellyn about lucid dreaming, the art of manifestation and importantly, how to anchor and nourish a vision.   Find out more about Tom's work and courses on these topics at SoulRemember.com   For more content like this, visit NeilWilkins.Online  
42:26
December 20, 2022
Love of Lifelong Learning
Love of Lifelong Learning
Imagine being that person who everyone looks up to, who always seems to be in the know. Imagine being considered wise or even ahead of your time. The secret that the most successful people never tell you is that they all share a common trait; Their love of lifelong learning. They see each day as a learning opportunity. They experience their world as one big classroom. They are not afraid to fail, because in every experience, whether positive or negative, there is something to learn.  Lifelong learning is all about embracing continuous improvement and in this webinar recording by Neil Wilkins, you’ll learn techniques, tools and mindset for loving life’s constant teachings.   Why Learn Lifelong? Motivation, Recognition, Confidence, Purpose   This webinar was recorded for Cambridge Marketing College  For more content like this, visit Neil Wilkins Online
31:09
December 16, 2022
Discussing Marketing Sustainability
Discussing Marketing Sustainability
Archie Mills turns the tables on Neil Wilkins in this Marketing Sustainability Q&A where Archie is the interviewer and for once, Neil is the interviewee.   For more details about the Mindful Collective, visit http://mindfulcollective.net   To connect with Archie, visit https://www.linkedin.com/in/archiemills/   For more content like this, visit http://neilwilkins.online
48:01
December 15, 2022
Headlines and Subject Lines
Headlines and Subject Lines
Headlines and Subject Lines “We all need to attract our audience into our content. We might call this session 'hooky headlines' as we attempt to cut through the noise and entice our audience into our messages and stories.” Examples of Headlines Email subject line Advertising strap-lines Brand statements Blog titles Social memes et al The Purpose of a Headline To encourage a reader to pause for just long enough to gain their attention and entice them into an action: open post, click through, read further… The Power of a Headline Effective headlines must appeal to the head, the heart and the search engine Satori Method of Headline Building Step 1 - Identify the Pain, the Outcome, the Solution Step 2 - Copy what others are doing for your persona Step 3 - Call out your persona “Top Content Tips for Busy Marketers” Step 4 - Use odd numbers “73% more….” Step 5 - Promote Time, Money or Effort saving Step 6 - Key words, “Tips, Tricks, Secret, Insider…” Step 7 - Power words, “Free, Hurry, Effortless, Latest…” Secret Headline Tip “Including a single hyphen or colon in the headline increases click-through rate by 9%” Content Marketing Institute What Do The Headline Pros Say? http://wix.com/blog Benefit from a title generator  Know your target audience  Be informative Keep it simple Implement keywords Add interesting adjectives Use the active voice Make a specific promise Provide accuracy  Align it with your content Inspire curiosity Incorporate numbers  Create urgency Write diverse variations Test it out What Do The Headline Pros Say? https://blog.hubspot.com/marketing/headline-writing-tips Include Numbers “Social Media Marketing Mistakes” becomes “9 Social Media Marketing Mistakes” Add an Adjective “Formulae to Write a Catchy Headline” becomes “Simple Formulae to Write a Catchy Headline” Call to Action “Formulae to Write a Catchy Headline” becomes “Try This Formula to Quickly Write a Catchy Headline” What Do The Headline Pros Say? https://mailchimp.com/en-gb/help/best-practices-for-email-subject-lines/ Be Descriptive not trendy and include a Call to Action Keep it Short and no more than 9 words or 60 characters Limit Punctuation to no more than 3 marks per headline to avoid spam filters A/B Test your headlines Emojis or Not? “Use no more than 1 emoji at a time”  http://mailchimp.com Top Headline Tip http://sproutsocial.com “Answer the question of “Why bother?” or “So what?” with a compelling title that stops readers in their tracks. Remember: your audience's time is valuable. Your headlines should promise a payoff in exchange for their click or tap-through.”  For more content like this, visit Neil Wilkins Online
28:09
December 14, 2022
Marketing Planning 2023
Marketing Planning 2023
“If you thought planning marketing, events, product launches, campaigns and digital is the same every year, you couldn’t be more wrong. Marketing Plans in 2023 have more opportunity to gain growth, engagement and successful outcomes than ever before, but risk being out of touch at the same time.”  “Let’s identify key macro trends that will directly influence your marketing choices and priorities next year and help you remove the blinkers that your competitors may still be wearing. Next year is not going to be ‘business as usual’.”   Key Macro Trends   Political - international conflict, tensions, import/export tariffs   Economic - austerity and recession, cost of living, consumer confidence Social - diversity, micro-influencers, hybrid working, consumer buying patterns Technological - metaverse, big data, 5G internet of things (IoT), voice search Legal - greenwashing, 1st party cookies, freedom of speech Environmental - carbon literacy, stakeholder expectations For more content like this, visit Neil Wilkins Online
44:57
December 12, 2022
Scaling a Purpose Driven Business
Scaling a Purpose Driven Business
Neil Wilkins discusses values and purpose with Iyas AlQasem, Managing Partner at Beyond the Quarter, the consultancy for scaling purpose-led companies.  Iyas is also Host of Karmic Capitalist podcast on leading with values and purpose and well qualified to lead our thinking in this vital topic, with honesty and practical tips we can all follow.  Connect with Iyas at https://www.linkedin.com/in/iyasalqasem/  More content like this at https://neilwilkins.online/category/marketing-sustainability/   Key Moments: 13:10 if you aren't the leader you can still drive change 28:10 lead with the clarity of values 29:50 the process
33:44
December 08, 2022
Communicating Sustainability in conversation with Jake Backus
Communicating Sustainability in conversation with Jake Backus
Neil Wilkins is joined in this episode by ex Coca Cola sustainability lead and Head of Sustainability at award winning printer Seacourt, Jake Backus, to discuss communicating sustainability.   Key Moments:  08:00 CSR is boring, use brand voice not PR voice 14:30 What is your right to exist? 20:10 Nobody is listening so we need to anchor in what they are interested in 20:25 Emotions drive change 24:23 Don't put sustainability first otherwise your product is probably a bit rubbish 34:20 It's your role to be ahead of your consumers 35:10 If you don't ship them a solution, you've given them a problem 36:45 Most company values aren't values, they're performance metrics 40:10 Create value for your client and your client's clients 51:20 Make a new positive contribution for society and nature and measure it   For more content like this, visit Neil Wilkins Online
59:45
November 29, 2022
Developing Responsible Citizens
Developing Responsible Citizens
Developing Responsible Citizens “Accountability for the success of the human race on an ecologically challenged planet, begins and ends with ourselves, as individuals.” How can I take an active part in our community, public life, volunteering and social responsible projects? How do I become more sustainable?  How we can I make a positive difference to the people and world around us? How do I lead by example encourage others? 24 Ways To Be A Responsible Citizen Know your core values and live by them Make your bed in the morning Embrace diversity Be patriotic to a good cause Take accountability for your actions Be trustworthy and honest Share your gift with your community Discuss social issues Be mindful in every decision Mentor someone Embrace continuous learning Be courteous Become carbon literate Respect animate and inanimate objects Challenge injustice Support democracy  Practice tolerance Consume less Live a circular lifestyle Donate Respect the law Volunteer your time Shop local Be a great role model
56:03
November 26, 2022
The BIG Picture for Marketers
The BIG Picture for Marketers
Everything you need to know as a marketer, to use macro-level thinking to fine tune your marketing plans for next year. Neil Wilkins shares his framework for helping businesses to become more market oriented.
55:27
November 15, 2022
Evaluation Using SMART KPIs
Evaluation Using SMART KPIs
Neil Wilkins describes the value and importance of creating and using a suite of both strategic and tactical Key Performance Indicators (KPIs) in your marketing, projects and campaigns.   This webinar is part of the Cambridge Marketing College webinar series.   “Measuring our marketing effectiveness is becoming increasingly important as global economic pressures increase. We need to spend less, get better returns, become ultra efficient and ultimately productive, to meet both immediate targets and longer term brand sustainability.”   What To Watch For  Vanity metrics Irrelevant data What you’ve always measured Too hard to measure Too easy to measure Information without evaluation   For more content like this, visit Neil Wilkins Online
42:52
November 11, 2022
Mindfulness in Music
Mindfulness in Music
Neil Wilkins discusses how to find mindfulness within music with Shakuhachi musician Adrian Freedman.  As Adrian explains, there are many ways to experience music and the Buddhist traditions encourage us to listen to not only sound but the space within sound, to truly open our ears.  Adrian will be performing his new album on a livestream on the evening of 25 November 2022 and a link to the live feed will appear here.  For more content like this, visit http://neilwilkins.online  Adrian Freedman on Apple Music at https://music.apple.com/gb/artist/adrian-freedman/274510672
41:06
November 09, 2022
Mindfulness
Mindfulness
Neil Wilkins talks about his mindfulness journey and many of the people, teachers and techniques he has encountered and learned from.   Neil says, "Is it yoga? Is it meditation? Is it being Zen? Yes, all of this and more. Your world is simply your perception of the illusions that arise as a consequence of the choices you make.”   Online courses mentioned in this presentation:  IKIGAI http://momence.com/video/courses/4161 and Back to Your Roots http://neya.thinkific.com
01:03:10
October 28, 2022
The State of Sustainability
The State of Sustainability
In a follow-on episode from a mid-lockdown conversation about circular business, Neil Wilkins reconnects with sustainability expert Emma Burlow, to discuss the state of sustainability at the end of 2022. Neil and Emma discuss what we can all do to now become more carbon literate, take small steps and realise that we are all micro-influencers with our Sustainability efforts. Connect with Emma More content like this
51:58
October 26, 2022
How to Use Humour in Marketing part 1
How to Use Humour in Marketing part 1
Is it safe to use humour in marketing? In this episode of the Neil Wilkins Podcast, Neil talks to David McGee about his time spent in communications in Afghanistan and his PhD work exploring the use of humour in marketing and communications.   David reveals two of the many key ingredients that marketers should consider if they are exploring the use of humour.   For more content like this, visit http://neilwilkins.online
57:54
October 25, 2022
How To Set Up Google Analytics 4
How To Set Up Google Analytics 4
Google's Universal Analytics will be made redundant by 1 July 2023, to be replaced by the currently available Google Analytics 4 (GA4). GA4 offers a tighter set of measurements and reporting, based around the marketers-friendly criteria of Events (website visitor actions like scrolls, clicks, downloads) and Engagements (a more relevant measure than some of the current potentially vanity metrics). In this masterclass, Neil Wilkins talks through the step by step Set-Up Assistant stages to create a Data Stream between your existing website and the Google Analytics platform. Neil also introduces us to some of the new features and limitations, we can expect. This recording is available on YouTube and Podcast.
46:43
October 19, 2022
Campaigns and Integrated Marketing
Campaigns and Integrated Marketing
In this webinar recording, Neil Wilkins says, “Let’s focus on integrated campaign planning, prioritisation of marketing channels, content and media choice and how best to present and share your integrated marketing plans with the rest of your organisation and other key stakeholders like agencies and partners.” Integrated Campaigns Checklist Reason Integration Channels Priorities Timeline Plan KPIs Approvals Briefings Measurement For more content like this, visit http://neilwilkins.online This is part of http://marketingcollege.com/events webinar series
55:53
October 15, 2022
Concrete4Change Sustainability Case Study
Concrete4Change Sustainability Case Study
Sometimes entrepreneurs figure out how to create a strong commercial business start-up combined with excellent sustainability credentials and value at the core. In this conversation between Neil Wilkins and Dalraj Nijjar, Co-Founder and CCO of Concrete4Change, construction tech start-up seeking to transform the way the world creates and uses concrete. Dalraj guides our thinking towards entrepreneurial behaviours and strategies that we can all use in our businesses, whether new or established but needing to pivot. More content like this at Neil Wilkins Online
56:25
October 10, 2022
Embracing Dyslexia
Embracing Dyslexia
Think you know about dyslexia? You may want to listen to Julian Berridge, as he talks to Neil Wilkins about how half of 8 is 3, how dyslexic people at NASA are some of the best rocket scientists and the value a dyslexic's perspective can add to innovation and strategic ideas in your organisation. Julian leads the Learning Support service at Cambridge Marketing College and has produced an extensively researched Dyslexic Toolkit available as a free download on the College website. For more content like this, visit Neil Wilkins Online
50:01
October 07, 2022
Researching Sustainability
Researching Sustainability
In this sustainability podcast episode, Neil Wilkins discusses with Natacha Wilson, Founder and Director of Cambridge Insights, the role of research and innovation in shaping our future.   The conversation explores unpicking the elements that make up the concept of sustainability and how these link with global challenges, where the outputs of research and innovation can help to stimulate change and how leaders, marketers and business owners can be the change makers we need, to lead us to a sustainable future.   Top Researching Sustainability Tips - Think and behave like a start-up Embrace research to help find your purpose Be prepared to pivot your business   Focus on proving the value you bring to people and planet Seek sources of funding for innovation Lead by helping others to welcome change Communicate success with all stakeholders   For more content like this, visit Neil Wilkins Online and The Mindful Collective
51:34
October 05, 2022
Copywriting Skills
Copywriting Skills
Neil Wilkins explores traditional copywriting best practice as well as new digital content writing skills in this masterclass for Cambridge Marketing College.   Neil suggests “Copy must hook, fuel interest, foster desire and provide the accessible solution to the need”   Planning Your Copy - Create an Emotional Reaction, Think Priority Audience Persona, Where in the Audience Journey, Work with your USP, What’s THEIR Outcome, Re-use what your customers tell you, Talk without your Products and Services, Guide towards the Call To Action   Neil's top copywriting tips - Keep a copy pot of examples you love, Actively watch and listen to responses, “Ask questions that help the reader say yes” writtent.com, Always lead with your strongest point   For more webinars like this, visit http://marketingcollege.com/events   For more content like this, visit http://neilwilkins.online
57:52
October 01, 2022
Women Entrepreneurship and Menopause
Women Entrepreneurship and Menopause
Beginning with a journey to support empowering women, this enthralling interview with Alison Theaker, explores her PhD research into women entrepreneurs and the potentially positive impact that menopause can have, not only on women, but on everyone around them.   To find out more about Alison's work and menopause, visit these links:   Website and courses pages https://www.livelifeforme.org/ https://www.udemy.com/course/live-life-for-me-menopause/?referralCode=9565A6448C2B67FC532C https://www.udemy.com/course/menopause-what-men-need-to-know/?referralCode=0C275F4DE573FA2914D6   Anne Hope's book https://www.amazon.co.uk/Menopause-Survive-Thrive-Anne-Hope/dp/1845839536/ref=sr_1_1?dchild=1&keywords=Menopause+survive+and+thrive&qid=1622668006&sr=8-1   For more content like this, visit http://neilwilkins.online 
54:46
September 29, 2022
Professional Services Marketing
Professional Services Marketing
What can we all learn from best practice professional services marketing?   If we learn about marketing intangible services, maximising the value of our key people, creating signature content and importantly, providing great outcomes for niche market sectors, we can all benefit.   In this masterclass for apprentice marketers at http://marketingcollege.com Neil Wilkins explores techniques and strategies from the best law firms and accountancy practices, that we can all put into our own marketing plans.   More content like this at http://neilwilkins.online
45:17
September 28, 2022
Communicating Sustainability
Communicating Sustainability
Neil Wilkins and fellow Cambridge Marketing College Tutor, Alan Anstead discuss all things communication on the topic of Sustainability. Alan shares examples, strategic thinking and ways that all sizes of organisation, commercial and non-profit, can harness the important message of Sustainability with authenticity and social responsibility.
53:05
September 22, 2022
Finding Your Heart Coherence
Finding Your Heart Coherence
Neil Wilkins talks to holistic coach and resilience expert Virginie Ferguson, about yoga, breath work, meditation and taking an holistic approach to wellbeing. Neil and Virginie explore the work by the Heart Math Institute into heart coherence and discuss the steps everyone can take to embed self awareness and good heart-centred habits into everyday living. Visit Virginie's website at Clan Wellness Find more information at the Heart Math Institute  For more content like this, visit Neil Wilkins Online
58:06
September 21, 2022
How To Align Sales and Marketing Through Cold Calling and Lead Generation
How To Align Sales and Marketing Through Cold Calling and Lead Generation
How to align sales and marketing through integrating cold calling and lead generation.   In this webinar, Neil Wilkins teaches us how to align our sales and marketing people, plans and activities, for best returns, improved customer experience and ultimately, business growth in the short and longer term.   For more content like this, visit http://neilwilkins.online   This webinar was recorded for the Cambridge Marketing Fortnightly Series at http://marketingcollege.com/events
51:07
September 19, 2022
Why Should The Metaverse Interest Me?
Why Should The Metaverse Interest Me?
Why Should The Metaverse Interest Me?  “The metaverse is racing towards marketers as the biggest opportunity since the internet became commercial in the early 1990s. If you thought social media was important, you haven’t seen what’s coming.”Neil Wilkins   “By 2025 I predict you’ll be able to leverage brand presence and revenues from the investments you make today. If you choose not to, you just handed the baton to your competitor and they won’t hand it back.” Neil Wilkins   #metaversemarketing  More webinars like this http://marketingcollege.com/events Webinar host by http://neilwilkins.online
56:13
September 02, 2022
Account Based Marketing
Account Based Marketing
Neil Wilkins explains why all B2B marketers should consider Account Based Marketing (ABM)  ABM should be integrated with a CRM or marketing automation tool to be able to run campaigns targeting customer accounts.  Benefits include: Tight sales and marketing alignment; Efficient use of budget and resources; Reduced sales cycles; Clarity over the decision making process; Improved customer experience. This webinar is part of the Cambridge Marketing College fortnightly series
47:07
August 22, 2022
Commercialising Sustainability
Commercialising Sustainability
Neil Wilkins talks to Graham Potts from Wessex Commercial Solutions about  how to gain commercial value and progress when introducing sustainability into your business.  Graham explores the comparisons with ISO procedures, becoming more efficient and more. For more content like this, visit Neil Wilkins Online  and The Mindful Collective  
40:40
August 21, 2022
Content Planning
Content Planning
What Is Content Strategy? “A content strategy is a plan in which you use content (audio, visual, and/or written) to achieve your business goals. A successful content strategy will attract your target audience at every stage of the funnel and keep them engaged” Hubspot Checklist - Strategy - Tactics - Balance - Building - Bonus Identifying Appropriate Content Strategic Goals - Attention and Brand Building - Hook - Unique Sales Proposition - Brand Guidelines - Strategic Intent Tactical Goals - Engagement and Conversion - Customer Journey - Media Choice - Channel Selection - Multi-Purposing Balance Goals - Rule of Thirds - Personal - Point - Promote All things Neil Wilkins covers in this practical talk.
39:55
August 17, 2022
Exploring Quantum Energy
Exploring Quantum Energy
Neil and Sonya Wilkins discuss quantum energy and healing practices that are relevant in these turbulent times. For more information about quantum healing and other holistic treatments and courses, visit Sonya's website 
51:15
August 04, 2022
Handling Crisis
Handling Crisis
Neil Wilkins takes us through techniques and tips for handling crisis, in both personal and professional life.   Neil discusses - Redundancy  - Bereavement
 - Running out of cashflow
 - Disasters at work - Customer complaints   He shares his top tips, including: “Take care of the practicalities” “Affirm the smallest of accomplishments in pursuit of the mission” “Reframe the crisis into an opportunity not a threat” “Deep breath, stay calm, work from the full picture” “Apologise and mean it” For more content like this, visit Neil Wilkins Online
57:01
July 29, 2022
How To Reach Hard to Reach Customers
How To Reach Hard to Reach Customers
There are times when our marketing, business development and sales activities feel as though they are failing to reach the people we want to engage with. This might be because there is a gatekeeper between you and your target audience. It could also be because you are active in a range of social networks that your target customer doesn’t use. Let’s explore all the reasons why you might be failing to get your messages through to the people who matter; the decision makers and the budget holders. Fine tune your targeting and potentially reach more of those elusive, hard-to-reach prospects and customers. Top 10 Tips for How to Reach Hard to Reach Customers Trusted Intermediaries Peer Advocacy Micro Influencers Multi-level Multi-staff ABM Partner With Complementary Businesses Collaborative Solutions Pivot Your USP Towards Them Show Up At Key Moments Become Proactively Elusive Know When To Call It A Day For more content like this, visit Neil Wilkins Online
46:34
July 14, 2022
Why is Market Orientation important?
Why is Market Orientation important?
Neil Wilkins describes the five business orientations and explains why knowing yours, is key to effective decision making and working together. Neil answers questions like, "Is there a wrong orientation?", "Why can't you have 2 orientations in a business?", "What if our managers disagree?" and more. Visit Neil Wilkins Online for more content like this.
42:33
July 12, 2022
Manage Your Manager
Manage Your Manager
How to Manage Your Manager - 21 Top Tips   Remember its a symbiotic relationship Set healthy boundaries Know their preferences Match their communication style In-fill their weaknesses Make them look great Hold regular briefings   Proactively use executive summaries Agree common goals Set regularly reviewed KPIs Seek approvals by exception Learn to say the right kind of no Present solutions not problems Everything evidence based Never ever make excuses, proactively take accountability Sell your essential specialism Go one step beyond Be the easiest employee to manage Practice positive reinforcement Compliment them in public Suggest 360 degree reviews   You aren’t necessarily after their job, a promotion, or even another role in the organisation - so relax and grow your professional portfolio
57:19
July 08, 2022
Impact of a Broken Wrist
Impact of a Broken Wrist
You don't have to triple-fracture your wrist to take a summer break from social and driving forward in your year, but it helps! Whether enforced or optional, observing the effects of a mid year break, is an interesting exercise for you to try. Neil's episodes will resume this Friday with Managing Your Manager.
11:26
July 06, 2022
Data Management and GDPR
Data Management and GDPR
There is a delicate balance between having enough data about your customers to be an effective and proactive marketer and keeping within the law and GDPR compliance. Here's what Neil Wilkins discusses in this episode: Moving from third party to first data by 2023 The onus on quality and compliance Knowing what you can and cannot do with the data What to collect and how best to store it Data for preparing marketing strategy and plans for the coming years For more content like this, visit Neil Wilkins Online
56:29
June 16, 2022
Compassionate Leadership
Compassionate Leadership
Neil Wilkins talks to L&D Specialist and Leadership expert, James Hudson about how behaving with compassion can improve your leadership skills. Neil and James discuss, amongst other things: Holding the vision as the central guiding light for a team How to balance empathy and sympathy in communications Leading not managing, by taking the time to listen Demonstrating reciprocal respect in team interactions This conversation is loaded with leadership top tips from an industry expert. More content like this is available at http://neilwilkins.online Connect with James Hudson at https://www.linkedin.com/in/james-hudson-mcipd-fimi-flpi/
36:02
June 14, 2022
Sustainability with Dr Victoria Hurth
Sustainability with Dr Victoria Hurth
Dr Victoria Hurth explains to us how sustainability, purpose and core values can interlink in our world going forward. Neil Wilkins and Dr Hurth shares insights and discuss how everyone is in a position to make a difference if they can identify with their values and find their purpose. More conversations like this at Neil Wilkins Online
49:20
June 10, 2022
Linkedin Tips 2022
Linkedin Tips 2022
Neil Wilkins shares the latest research and tops tips for optimising your personal profile and business page in Linkedin. 2022 Best Practice Look and Listen before speaking Be positive and thought provoking Share your technical expertise Be a great source of unbiased, objective intelligence Add value at all times Maintain your consistent ‘elevator pitch’ Use the Content Suggestion Tool But there's more. Are you live streaming? Do you ensure all your team share your business posts? Have you tuned your elevator pitch? “Be personal and participate.” Linkedin
52:50
June 09, 2022
Carbon Literacy
Carbon Literacy
Phil Korbel, Director of Advocacy at Carbon Literacy Project, talks to Neil Wilkins about the importance of everyone becoming more carbon literate. As Phil discusses, many of us may have been setting off on our sustainability journey from the wrong starting point. Whereas most of us believe carbon literacy is about climate and saving the planet, Phil believes it's more about an understanding of how we interact as human beings and society. This is a fascinating and informative conversation and if you feel compelled to become more carbon literate, visit The Carbon Literacy Project for more information and to take your next steps alongside over 34,000 individuals who are also on their journeys.
49:33
June 07, 2022
Most Useful Marketing Tools 2022
Most Useful Marketing Tools 2022
Neil Wilkins shares his Essential Marketing Tools 2022, including platforms, apps and software that supports his busy marketing lifestyle: Meetings, Collaboration, Content Sources, Content Creation, Podcasting, Live Streaming, Campaign Creation, Campaign Tracking, Analytics, Administration, Marketing Sustainability and Hybrid Events. Neil also shares information about new hate-free social network WeAre8.
48:13
May 31, 2022
Content Production Tips
Content Production Tips
A quick 'fly on the wall' conversation where Neil Wilkins turns the tables from answering to asking in today's Q&A session with Cambridge Marketing College. If you need more time rather than more content... you'll enjoy this short clip... with thanks to Daniel and Emily.
12:41
May 27, 2022
Have You Found Your Centering Thought?
Have You Found Your Centering Thought?
Feeling scattered, too busy or unfocused? Let's face it, many of us are right now... The simple "Centering Thought" technique can bring you right back on track, in work and at play. I've used this one for years and it really does work to keep focused and feel grounded. If you like the technique I describe to you, check out Deepak Chopra, for more examples and a deeper dive into centering thoughts. I hope you find this useful and have a great day. (for more information like this, visit Neil Wilkins Online)
07:34
May 24, 2022
Product Marketing versus Service Marketing
Product Marketing versus Service Marketing
Neil Wilkins helps us to understand the differences between product and service marketing and also where they blend together to give competitive advantage and added-value customer experience  “ Product marketing refers to the marketing of tangible goods, which comprise of all those things that people can see, touch or feel. In other words, the audiences to whom you wish to sell your product can observe and comprehend the way the tangible goods work.” TermsCompared.com   Typical Product Marketing Companies - Manufacturing High Street Retail Fashion Pharmaceuticals   “Service marketing refers to the act of carrying out an activity for someone in return for appropriate compensation. Service is intangible because it cannot be seen, touched or felt.” TermsCompared.com   Typical Service Marketing Companies - Banking Utilities Insurance Streaming   But where it all blends is where the true value really starts and this is called the Augmented Product.   “An augmented product has been enhanced by its seller with added features or services to distinguish it from the same product offered by its competitors.” Investopedia.com   Find out more at Neil Wilkins Online 
54:32
May 23, 2022
Neuromarketing
Neuromarketing
Neil Wilkins discusses Neuromarketing with expert Katie Hart.   For more information about neuromarketing and to subscribe to research updates and surveys, visit Katie's research channel.  Listen to more episodes like this, visit Neil Wilkins Online. 
49:09
May 19, 2022
How to B Corp
How to B Corp
How to B Corp is explained by Twelve Co-Founder Ellie Austin as she guides Neil Wilkins through the process of what’s involved in this sustainable business certification. As Ellie, who is an accredited B Leader, explains, it’s about being open, honest and inclusive of everyone in the business if you choose to go on the B Corp journey. Ellie describes how businesses can use the B Corp Impact Assessment to learn more about where they are in their sustainability journey and if they find themselves further upstream than they thought, then sustainability consultants like Ellie can step in and support the early stages of the process. Visit Twelve Futures at http://twelvefutures.com Ellie’s Profile at https://twelvefutures.com/about/ B Leaders directory at https://bcorporation.uk/act-and-learn/programmes-and-tools/#bleaders B Impact Assessment https://bcorporation.uk/act-and-learn/programmes-and-tools/#bia For more content like this, visit https://neilwilkins.online/category/marketing-sustainability/
44:49
May 12, 2022
Advocacy Marketing
Advocacy Marketing
Case studies, testimonials and recommendations are all about one thing... advocacy marketing.  Advocacy Marketing plan (Inspired by Paul Rand, author of Harnessing the Power of Word of Mouth)   1. Understand where and how your brand, and your competitors’ brands, are talked about and recommended  2. Articulate your shareable story in simple, conversational language, with a clear, single call to action  3. Ensure everyone in your business is aligned, aware and uniformly using it  4. Discover and activate your micro-influencers, those people whose recommendations influence purchase decisions  5. Compel and Engage with the 80/20 Rule: 80% engagement and relationship building with influencers, 20% actively sharing the content  6. Neutralise the detractors, monitor traction of detracting messages and understand the reach before engaging with the detractor  7. Measure progress with clear KPIs, monitor and assess, continuously tune and improve  8. Share the success across the business and repeat   For more content like this visit Neil Wilkins Online
35:52
May 10, 2022
Professional Minimalism
Professional Minimalism
How can we get more from less? More value from less time, more sales from less selling, more enjoyment from simply doing less with less stuff?   Neil Wilkins talks about how he has fine-tuned his professional minimalism and how for him, less is definitely more. For more content like this, visit Neil Wilkins Online
49:48
May 09, 2022
Decisions Through Love Not Fear
Decisions Through Love Not Fear
Neil Wilkins talks to relationships and communication expert Sabina Rademacher about how we can make decisions through love not fear, to reframe our lives. Sabina has extensive experience in empowering leaders across the world, with the tools and techniques to become more self-aware, empathic and confident in their abilities.  At the heart of Sabina's work is the importance of approaching situations and others with heart and love, instead of mind and fear.  Neil and Sabina discuss the fear of failure and how the skill of living with love can be taught and at any time in our lives.  For more content like this, visit Neil Wilkins Online More information about Sabina's workshops are available at Sabina Rademacher 
41:09
May 05, 2022
The Challenge of Marketing Sustainability
The Challenge of Marketing Sustainability
Neil Wilkins talks to marketing sustainability specialist Nigel Clark about the challenges of marketing sustainability in today's world. Is it a concept to tough to tackle? Why do marketers shy away from taking a lead? What are the commercial opportunities of getting early into the game? Neil and Nigel discuss the challenges and suggest some next steps in this crucial debate about people, planet and profit. For more content like this, visit Neil Wilkins Online
42:21
May 05, 2022
Top Marketing Trends in 2022
Top Marketing Trends in 2022
What are the key marketing trends to know and track in 2022? Neil Wilkins describes each one that he sees as key, in this "Friday Drop-In" when asked to explain what marketers should focus on outside of their day jobs. Neil says we should all be watching: Mobility, Community, Short Form Video, 1st Party Data, Hybrid Events, NFTs, Sustainability and Ethics, Metaverse Marketing, Audio, Influencers, AR VR and XR, Live Chat
21:12
April 29, 2022
Improving Your Event Marketing
Improving Your Event Marketing
“Event marketing is planning, organizing, and executing an event for the purpose of promoting a brand, product, or service.” Hubspot   Neil Wilkins takes us on a best practice tips ride through the world of event marketing and focuses on: The all-important Hook, benefits of Early Bird commitment and choreographing a breath-takingly easy sign-up process.   “97% of respondents in a survey acknowledge that they expect to see more hybrid events moving forward” StreamYard   “A hybrid event should facilitate two-way communication between the speakers and the attendees, wherever they are watching from. The key is to make it engaging enough for both in-person and virtual attendees.”   Benefits of Hybrid Events - Increased attendance, Flexibility and Scalability, Broader pool of speakers, Value to sponsors, Ease of KPI tracking, Reduced costs, More sustainable   Types of Event which may benefit from Hybrid status - Conferences, Seminars, VIP events, Thought-leadership events, Product launches, Group Annual Conferences, Training Events, Hospitality,  Team Meetings Popular Event Marketing Tactics that Neil discusses include: High-converting landing page, Promotion on social media, Take advantage of FOMO, Encourage user-generated content, Engage attendees with email automation, The hook of the speaker or influencer, Build Your Own Itinerary, Motivating merchandise   For more content like this, visit http://neilwilkins.online
51:40
April 26, 2022
Personal Ethics and Responsibility
Personal Ethics and Responsibility
Neil Wilkins discusses the importance of personal ethics and responsibility in establishing yourself as a true professional in your work and career development. Apologies for the poor audio quality of this recording. Topics discussed in this recording for Cambridge Marketing College's Webinar Series include:  Purpose your deepest reason for being personal style and tone of voice the integrity spectrum  Values understanding how you make decisions Partygate and Will Smith Vulnerability as a strength  Social Conscience role models and influencers this is not The Apprentice taking personal ownership and accountability  Relationships Start and end with you Relationships are what you both fuel and nurture accountability for everything is yours, it’s your life  Collaboration Giving without expectation Appreciating preferences Managing your manager through partnership  Business Etiquette out of sight out of mind obsession with courtesy and good manners honesty without apology  Career Development professionalism through empathy setting new standards performing at the next level up  Top Tips respecting our time as our most precious resource my responsibility is, not my job is never again use the word should. For more content like this, visit Neil Wilkins Online
50:15
April 19, 2022
Unpacking Circular Economy in conversation with James George
Unpacking Circular Economy in conversation with James George
Neil Wilkins and James George, Strategic Advisor at PYXERA Global, discuss all things circular economy and many of the challenges and opportunities of becoming a circular business.  "We are too busy surviving to take anything like this on" challenges Neil and James responds with "You are not beyond hope. It's about perspective. Talk from the point where you are."  Practical advice from a circular economy expert, helping you to unpack this seemingly complex opportunity and begin taking the first steps to a more sustainable future for your business.  More content like this at Neil Wilkins Online 
55:46
April 13, 2022
Marketing Careers in 2022 in conversation with Clare Kemsley
Marketing Careers in 2022 in conversation with Clare Kemsley
Neil Wilkins talks to UK MD of Marketing at Hays Group, Clare Kemsley, to find out what is keeping marketers and employers awake in 2022. Clare explains the findings of recent research studies that Hays have conducted and we hear about the importance in 2022 of people management skills and the ability to negotiate with all stakeholders.  This conversation is also available on video at Neil Wilkins Online  (Audio quality is poor in this episode of The Neil Wilkins Podcast, but the advice and guidance is gold standard)
40:03
April 12, 2022
What it's like being a CEO
What it's like being a CEO
Neil Wilkins talks to Cambridge Marketing College's CEO, Kiran Kapur, about what it's like being a CEO. Kiran began her career as a Marketing Assistant and has worked her way through various roles and industries on route to running the leading commercial marketing college. Kiran and Neil discuss everything from mindset to cash-flow and things that junior and senior marketers can focus on if they have aspirations for the top job.  More details about Kiran can be found at Cambridge Marketing College Similar interviews to this are available at Neil Wilkins Online 
48:37
April 05, 2022
My Observations At The CIM Sustainability Summit 2022
My Observations At The CIM Sustainability Summit 2022
Neil Wilkins shares his thoughts and observations of the key marketing challenges, issues and opportunities from the CIM Sustainability Summit 2022. Key topics discussed included circular economy, collaboration, unlocking the potential, designing the process of sustainability in our businesses, carbon literacy, normalising sustainability, changing the way we talk about marketing sustainability and why it's important to stop using the word 'consumer'. Neil will be interviewing a number of the speakers from the Summit for this podcast and doing deeper dives into the hot topics in the coming episodes. For more content like this, visit Neil Wilkins Online and to share your best practice and find great new ideas for your business, visit The Mindful Collective.
12:03
April 01, 2022
Let's Play Marketing Mix Bingo
Let's Play Marketing Mix Bingo
If you are a marketer, digital specialist or content producer, here's a fun little game to play with the extended marketing mix.  From the 12, or is it 13, it could be 14, no it's 15, Ps in the further-extended marketing mix, you are invited to prioritise down to just 3Ps. If you had to, which 3Ps would be your most important?  As marketers and communicators, business owners and entrepreneurs, we are often short of time and need to double down on what's most important. Perhaps taking a little time to play Marketing Mix Bingo, might give you some clarity over your priorities?
23:29
April 01, 2022
Re-Marketing and Cookies Alert 2023
Re-Marketing and Cookies Alert 2023
Marketing will never be the same again, when third-party cookies are removed from browsers in 2023. As a marketer, this will threaten your advertising and communications profile and the options you have for promotions.  At the same time it will open up new opportunities for you, if you are savvy. Listen to find out what you can do about it, today. You'll find that the answer is closer to home than you think. This podcast episode is also available as a video presentation on the Mindful Marketing Show   For more mindful marketing guidance and advice, visit Neil Wilkins Online
50:54
March 28, 2022
Creating a Unique Sales Proposition
Creating a Unique Sales Proposition
One of the toughest things in marketing is to create a real Unique Sales Proposition (USP) that's accurate, engaging, energising and true. Often we compromise, say things that push the truth and mostly include things that can be easily replicated. Not exactly a USP. In this recording of a workshop, Neil Wilkins explores the building blocks and considerations behind creating a USP for your business and perhaps even for your personal brand.
40:48
March 25, 2022
Inclusive Futures in conversation with Jess Woodsford
Inclusive Futures in conversation with Jess Woodsford
Neil Wilkins talks to Jess Woodsford, Founder and Co-Director of Inclusive Futures, a not-for-profit organisation empowering students from under-represented groups and backgrounds, to pursue the future that is right for them. Jess shares her insights into business culture, executive coaching and how to gain a deep understanding of the dynamics within a business by taking an holistic approach to communication. For more conversations like this, visit Neil Wilkins Online
44:16
March 22, 2022
Video in Marketing a conversation with Andrew Heathcote
Video in Marketing a conversation with Andrew Heathcote
Neil Wilkins explores video in marketing, with film maker and video agency owner, Andrew Heathcote.  Neil and Andrew discuss long-form and short-form video, why patience is important, how to create workflows and the elements of being human and story-telling.
38:20
March 16, 2022
Event Management Skills
Event Management Skills
Neil Wilkins talks about his 10 year journey, founding, managing and growing CLIC24, Europe's only charity 24hour mountain bike event. Neil describes the event management skills he learned including: Set a Memorable Name Have a Laser-Sharp Vision Live and Breathe Your Mission Set SMART Goals Forensic Planning Have a Low-Tech Back-Up Obsess About Your ROI Love Your Stakeholders Learn To Delegate
56:54
March 11, 2022
Reasons to run a Pilot Marketing Campaign
Reasons to run a Pilot Marketing Campaign
Neil Wilkins shares reasons to run a pilot campaign before going all in on the full project. Neil explores the steps you can take to keep the quality high and the evidence accurate and relevant for scaling up to a full campaign. If you find yourself chasing your tail with lots of people putting in multiple requests for your time and energy, this process could be the answer to give you back control and provide better value in your marketing outputs. Pilot Studies Started in Research “… two main types of pilot studies … are for the most part (1) smaller versions of studies, called feasibility studies, and (2) “the pre-testing or ‘trying out’” journals.sagepub.com “A pilot is the trial run, a dry run, or a small-scale test to make sure the the improvements will work as planned.” LinkedIn.com “Conducting a pilot study does not guarantee success in the main study, but it does increase the likelihood of success.” pubmed.nci.nlm.nih.gov “A pilot program allows marketers and sales teams to test their messages and target customers, and at the same time provides an understanding of the potential costs and expected results (leads generated, ROI) without the extensive financial investment needed for a full-blast campaign launch.” PureB2B.com “… narrow down specific bottlenecks or preliminary problems early on. By pinpointing potential problem areas in the pilot phase, it allows … necessary adjustments promptly before implementing the solution at scale.” abr.com “It permits a thorough check of the planned statistical and analytical procedures, giving you a chance to evaluate their usefulness for the data. You may then be able to make needed alterations in the data collecting methods, and therefore, analyze data in the main study more efficiently.” uis.edu ‘In simple terms, a pilot can be a very helpful way to manage marketing target expectations across the business … evidence-based, not just wished for’ The Pilot Mindset “Adopt an experimentation mindset. Too many businesses are afraid to fail, so they don't put themselves in the position to do so. Often, this looks like either avoidance of pursuing new ideas or failure to properly test a product idea before launching it. By adopting an experimentation mindset, you'll be more willing to make mistakes and test a variety of different ideas. Your business model will unlock more long-term value, as you'll give more ideas a chance to come to fruition. In this case, failure is also seen as a success, as it allows you to better understand what works and what doesn't in this ever-changing business world.” businessnewsdaily.com Key Elements to Test in a Pilot Campaign Target Audiences Timing Marketing Channels Creative Design Messages Calls To Action KPIs and Targets Methods of Measurement How Much is Enough? “A solid 10% is enough so you can make an impact on your brand, but it’s not so much that you’ll regret spending it if the pilot doesn’t go according to plan.” ignitevisibility.com
43:17
March 08, 2022
Eat That Frog
Eat That Frog
Brian Tracy tells us to Eat That Frog (complete the toughest, most unpleasant task of the day first) and Chase Jarvis says to create something at the start of the day before falling into everyone else's agenda. There are so many distractions and humanitarian disasters right now that we all can fall into the trap of procrastination and even despair, but as someone reminded me yesterday, this is the time we need to double down and focus on the value we bring to the world. This is true self awareness, so I'm going to practice what I preach today. Do either of these ideas work for you?
12:28
March 08, 2022
The Value of a Pilot Campaign
The Value of a Pilot Campaign
Let me share with you a snippet of a marketing workshop in which I was asked to describe how to run a pilot campaign before going all in on the full project. There are some steps you can take to keep the quality high and the evidence accurate and relevant for scaling up to a full campaign. If you find yourself chasing your tail with lots of people putting in multiple requests for your time and energy, this process could be the answer to give you back control and provide better value in your marketing outputs. Let me know how it goes.
19:51
March 01, 2022
How to Find Your Business IKIGAI
How to Find Your Business IKIGAI
Imagine if your business could be rewarded for working to a higher purpose, delivering unprecedented value to stakeholders, whilst you all doing things you love, that you're great at and that the world needs.  This is your Business IKIGAI and Neil Wilkins explains the first steps you can take to find it.  This podcast is also available on video.
45:58
February 25, 2022
Making Energy 22022022
Making Energy 22022022
Today is unique and perhaps a little more unique than every other day (which of course are also unique). It's 22022022, 22nd February 2022, a palindrome and an ambigram, at the same time. The date reads the same, left to right as right to left, as upside down. So what does that tell us? Well perhaps it reminds us that together, we can give momentum and energy to otherwise seemingly random things. Let me explain a little technique you can try today, to manifest something you want, need or desire, by utilising the collective energies of those around you. Give it a try and let me know how it goes.... mail@neilwilkins.online For more content like this, visit Neil Wilkins Online
10:02
February 22, 2022
Mindset in conversation with Leyth Hampshire
Mindset in conversation with Leyth Hampshire
A fascinating conversation between Neil Wilkins and Somatic Coach, Leyth Hampshire, on the topic of Mindset. Leyth describes his life journey, which includes a near-death experience and how this helped to shape is self awareness and mindset. Neil and Leyth explore the idea that mindset, rather than being innate, can be learned by taking an holistic approach to self-awareness. Connect with Leyth and for more content like this, visit NeilWilkins.online
51:28
February 21, 2022
Everything is fine. You're the one who said it isn't
Everything is fine. You're the one who said it isn't
"Everything is fine. You're the one who said it isn't" said Michael Singer. So I've decided we should do something about it! Join me tomorrow as I talk with Leyth Hampshire, Somatic Coach and Mindset Expert, as we explore how to take a holistic body and mind approach to your wellbeing. I am very much looking forward to sharing this conversation with you as we take the next step forward in our journey together through 2022. You won't want to miss this one, so email me at mail@neilwilkins.online if you would like to be amongst the first to hear when this video and podcast is live. Have a great day.
10:07
February 17, 2022
Ghost Writing
Ghost Writing
Ghost Writing and Tone of Voice tricks and tips. Neil Wilkins explains some things you can experiment with if you are writing online and offline content, especially if you are doing it on behalf of someone else. “A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subjects only in outline, but that every word tell.” William Strunk 1918 “A ghostwriter is someone that writes copy like articles, speeches, books, blog posts, email newsletters, web copy, etc. and isn’t credited for that work. The credit goes to your client or someone in that company or business that hired you.” Elna Cain As Neil describes; The objective is the outcome, not perfect imitation. For more content like this, visit Neil Wilkins Online 
40:21
February 15, 2022
Running More Effective Meetings
Running More Effective Meetings
Ever wondered how some people seem to be able to host faultless, productive meetings?  In this webinar recording, Neil Wilkins from Cambridge Marketing College, shares ideas and planning tips for creating and hosting highly effective meetings, online, blended and face-to-face.  For more content like this visit http://neilwilkins.online  This webinar is part of the Cambridge Marketing College Series http://marketingcollege.com/events  The video version of this webinar is available at https://youtu.be/5iRtWajpBR0
01:08:37
February 14, 2022
Marketing Sustainability in Conversation with Gemma Butler
Marketing Sustainability in Conversation with Gemma Butler
Marketing Director of the Chartered Institute of Marketing (CIM), Gemma Butler, joins Neil Wilkins, to discuss the state of marketing today, what keeps marketers awake at night and the emerging topic at the core of the industry, Marketing Sustainability. Gemma explains how the CIM are supporting the development of marketers with programmes and modular courses, designed to help them unpack what's required and to position marketing at the core of their organisations. Marketing is being re-defined both at a strategic and tactical level, with a move from focusing on digital marketing to more purpose-driven business and inclusion of green and people credentials, within brand messages. For more content like this, visit The Mindful Collective and Gemma's podcast. Sustainable Marketer Manifesto
48:50
February 11, 2022
Being Your Own Witness
Being Your Own Witness
Being Your Own Witness is an amazingly simple and powerful technique for getting clarity and managing your energy in challenging times, when you encounter challenging people and in challenging situations  This ‘managing your energy’ technique helps you to step back out of your body and mind, to be your own witness or observer  Say STOP or just PAUSE whenever you are in a challenging situation because the distance you can create, provides clarity, objectivity and vitally, new ideas and solutions to the problem.  People may already be reminding us with the phrase “get over yourself', because as humans, we regularly repeat unhelpful behaviours and patterns, again and again. BEING YOUR OWN WITNESS OR OBSERVER can really help to shift your perspective and give you a new look to solve your challenges and save your vital energy.  Don’t wait for the next problem or challenge to come up… try it now and play with the technique. Let me know how you go...
18:36
February 04, 2022
Energy Management With Ann McCluskey
Energy Management With Ann McCluskey
4D Holistic and Wellbeing Coach, Ann McCluskey, talks to Neil about energy management in all its forms, at work and in private life. Ann describes energy management as more important and relevant than time management and explains some of the simple yet powerful techniques we can try, to gain a deeper understanding of energy control in our lives. Ann McCluskey has held senior HR positions in major organisations for over 30 year and brings her experience and research together in services designed to help people find their 'true north'. The video of this conversation is available at https://youtu.be/ful1utYg9bI
50:16
February 01, 2022
Energy Management, Sustainability, Mindset and Wellbeing
Energy Management, Sustainability, Mindset and Wellbeing
Energy Management, Sustainability, Mindset and Wellbeing ... here comes February! January was quite an exploration into our mantra for this year 'Awareness and Abundance', the impact of seasonality and cycles on our lives and businesses and how to avoid the word Should, which never serves us well. We explored IKIGAI and being present with Nick Kemp and psychologist Naomi Stone guided us towards nature to improve our wellbeing.  So into February and we'll go deeper into some of the core concepts of our 2022 journey. This week it's Energy Management with 4D Coach, Ann McCluskey, before we get into all things Sustainability, what it means and what you can do about it personally and in your business and marketing. Then we'll check in with Somatic Specialist, Leyth Hampshire and explore how our mindset can affect our wellbeing.  I invite you to join me on the 2022 journey ... email me at mail@neilwilkins.online
14:54
February 01, 2022
Seasonality in Marketing
Seasonality in Marketing
This webinar, part of the Cambridge Marketing College 2022 series, focuses on the impact and opportunities of macro and micro seasonality factors in marketing.  No matter what your business or market sector, we are all affected by seasons, trends, loops and cycles.  In this informative webinar, Neil Wilkins teaches us what we can do about it.  Visit Cambridge Marketing College for more webinars like this Visit YouTube for the video version of this webinar Visit Neil Wilkins Online for more information about Neil Wilkins and further upcoming events and personal mentoring services
01:06:37
January 28, 2022
How Are You Affected By Cycles?
How Are You Affected By Cycles?
This week Neil is focusing on awareness of cycles, patterns, trends and seasonality. Today he invites you to explore How Are you Affected By Cycles? Nature cycles - moon, seasons, weather patterns, plant life/death Human cycles - circadian rhythms, menstrual cycle, hormones, sleep/waking patterns, calendars/festivals Work cycles - stock markets, seasonal trends, product lifecycles, customer buying patterns, even effect of solar flares on technology and human behaviours In preparation for this coming Friday's "Seasonality in Marketing" live webinar at Cambridge Marketing College, think about all of the different cycles that impact you in your life, both professionally and personally. Make a list and bring it along on Friday at 1pm UK time. You may also be interested in listening to Monday’s Nature & Wellbeing Podcast
17:29
January 26, 2022
Can Nature Improve Your Wellbeing?
Can Nature Improve Your Wellbeing?
Can nature improve your wellbeing at work and in other aspects of your life? Occupational Psychologist, Naomi Stone, believes it can and has the research evidence to prove it. Naomi has spent many years researching and studying biophilia. The biophilia hypothesis (also called BET) suggests that humans possess an innate tendency to seek connections with nature and other forms of life. Naomi believes that even the smallest of natural interactions, from pot plants to views of nature, can have a profound effect on how we feel. Neil Wilkins talks to Naomi about many of the things we can all do to bring a little more nature into our everyday working and home lives. For more information, follow Naomi on Twitter or email her. This podcast is also available on video.
40:16
January 24, 2022
How Are You Prioritising Tomorrow?
How Are You Prioritising Tomorrow?
What are you doing tomorrow? How did you decide? Pebbles In A Bowl is a great way of re-looking at how you decide to invest your time. Think of a bow... fill it with large pebbles. It's not full because you can fill the spaces with small pebbles. It's not full because you can then fill the spaces with sand. It's still not full because water can fill the spaces between the sand grains, between the small pebbles, between the large pebbles. Now for the symbolism. large pebbles - health and wellbeing small pebbles - relationships sand - career and interests water - everything else So now try if in the opposite direction. Fill your bowl with water. There's no space for anything else. So cram tomorrow full of meaningless stuff and that's what your day will be. Even full of sand (which we are symbolising as career and interests) there's no room for pebbles (the important stuff). Perhaps the best way to plan tomorrow and decide what we'll be doing is to begin with health and wellbeing as a priority, fit in then tending the relationships important in our life. There will still be room after that for career and interests and even some other stuff. But begin by crowding ourselves out with 'stuff' and we'll never live the life we desire. Let me know how that goes for you... It's how I am going to plan my tomorrow. Please subscribe and share The Neil Wilkins Podcast with someone you think would enjoy it.
07:36
January 21, 2022
Are You A Human Being Or A Human Doing?
Are You A Human Being Or A Human Doing?
It's Day 20... How is your 2022 journey going so far? I'm hearing lots of questions about the difference between Being and Doing, and yes there's a big difference. As a Human Being, we are mostly centred, balanced, calm, happy, focused and on track. As a Human Doing we are racing to achieve, making comparisons with others, judging and often beating ourselves up over things we perceive aren't working out. For most people, by Day 20 of a new year, the resolutions are a distant memory and the hustle and grind of everyday life has taken control again. Back to running the hamster wheel! And this is where we have the chance to reset, develop the techniques, commit to ourselves, to find space in every day to return to Being human rather than always Doing human.  You don't need me to remind you that your best ideas, inspiration and feel good moments, come from when you are Being (on a walk, in the shower, when meditating...) and hardly ever from when you are Doing (trying to multi-task, racing to your next appointment...). So much the same as when we removed the word Should from our vocabulary a couple of weeks ago, let's remove words like Busy, Hectic and Can't. Rather let's get obsessive about the word Being and just for today, remind ourselves to return to being a Human Being. Find out more about the 2022 journey of Awareness and Abundance at NeilWilkins.Online
09:36
January 20, 2022
Being Present with IKIGAI in conversation with Nick Kemp
Being Present with IKIGAI in conversation with Nick Kemp
In this conversation with Nick Kemp, Founder of http://ikigaitribe.com, Neil Wilkins explores the concept of being present with IKIGAI.   IKIGAI is the ancient Japanese philosophy of personal awareness and living every moment with focus and purpose.  Neil and Nick discuss gratitude, being in the  moment, avoiding the misnomer of multi-tasking and that we can, if we wish, have many IKIGAI in our lives.   You can also watch to this episode of The Neil Wilkins Podcast at https://youtu.be/8IyksMc3fOc and more content like this is available at http://neilwilkins.online
41:57
January 17, 2022
Finding Your Personal IKIGAI Webinar
Finding Your Personal IKIGAI Webinar
Where are most of us?  Have you struggled to integrate what you love doing, with what can bring you financial security in your life? Maybe you have reached a career crossroads or cannot decide what course or job will suit you best? It may be you feel unfulfilled in your life and you have an unsettled sense of purpose? Have you wondered what is the fundamental point of your existence?  Is everything just fine, but something perhaps does not feel quite right, in work or in your private life?  Maybe, you just intuitively, know there is something more?   IKIGAI, the ancient Japanese personal awareness concept, helps you to identify your reason for being, your life purpose, by focusing on four main spheres in your life: 1. It helps you identify what you most love
 2. Establish what you are best at
 3. Helps you to understand what the world needs from you
 4. Identifies what you can be rewarded for

   Life planning with IKIGAI, helps you find the 'sweet spot' in the middle of these four spheres of your life, to help you find personal enlightenment and manifest the life you desire.     "The smallest of changes, can make the most profound differences.”

   Finding your IKIGAI will help you to live every moment with your true Purpose.   This webinar is the first 2022 episode in the Cambridge Marketing College personal and professional development series http://marketingcollege.com/events For more like this, and to journey with Neil on the 2022 Awareness and Abundance programme, visit http://neilwilkins.online
52:47
January 14, 2022
Celebrating Symbiotic Relationships
Celebrating Symbiotic Relationships
Let's enjoy Coffee Time together in this short podcast episode where we explore being mindful of the symbiotic relationships in our life. By symbiotic I mean the relationships where both parties get true value and this can apply in work as well as personal life. Symbiotic relationships are a concept that will form part of this Friday's webinar "Finding Your Personal IKIGAI" and I encourage you to register for this as there are many exciting concepts I have to share with you for this year's journey of awareness and abundance.
15:29
January 12, 2022
This Is The Mindful Living Program 2022
This Is The Mindful Living Program 2022
My Mantra for 2022 : Awareness and Abundance Living every moment, in the present, right here, right now, with gratitude and abundance. Does this sound good? Join me on this year's journey and let's do this together. We'll explore: Mindful Living - Living an IKIGAI Lifestyle - finding your life purpose and in every moment, doing what you love, what you’re good at, what the world needs and what you can be rewarded for - Becoming More Self Aware - taking control of every aspect of your life from relationships to passions and learning the techniques and mindset for constant personal growth - Being Present in Every Moment - untethering from past experiences, relationships and beliefs that no longer serve you, to live a life, being present and enjoying abundance in every moment - Life Map by Neya® - committing to a life journey of personal growth and success, how you define it, enjoying every step by step, in the right direction Mindful Marketing - Personas and Customer Journeys - deep understanding of stakeholders, customers and colleagues and the value of the mindful experience you give to them - Purpose-Driven New Marketing Mix - ethical, sustainable and purpose-driven business activities, including mindful product, people, process and profit creation - Developing Your Marketing Career - continuous self-development to ensure you find and live your professional highest purpose and are suitably rewarded for the value you give - Marketing in the Metaverse - ongoing awareness of innovative opportunities for continuous marketing improvement and innovation It all begins tomorrow with our first Coffee Time Live on social @neilwilkinsx and then  14 January - 1pm - Finding Your Personal IKIGAI 28 January - 1pm - Managing Seasonality in Marketing Visit neilwilkins.online to register for your place on these FREE webinars with live Q&A This year's Programme will include regular Coffee Time Live, Podcast Interviews, Webinars with Q&A You can Subscribe for Deep Dive Workshop, the Online Summit, Online Courses with Support and 1-2-1 Mentoring
31:12
January 10, 2022
Everything Just IS
Everything Just IS
It's the end of our first pre-week before we get into the real work next week. We discussed Habit 1, which is exploring how to remove the word SHOULD from our communication. Habit 2 is to feel not just think, about what you want, as though you already have it. Now, Habit 3 for today and the weekend, is remembering that "Everything Just Is". In other words we give everything meaning, so we can change the meaning of anything. It’s called re-framing. If I ask you to think of a car, what do you see in your mind's eye? A2B, a polluter, status symbol, traffic jams, passion, a home? If I use the word Vaccination, which is polarising and highly emotive. Is the word a relief, a necessary evil, an invasion, or a cure? We will all interpret the word differently, according to our influences, beliefs, preferences and social conditioning. There's no right or wrong. It's just what it is because Everything Just Is.
20:26
January 07, 2022
Forgotten Your New Year Resolutions Already?
Forgotten Your New Year Resolutions Already?
Many of you have said you're back to 'business as usual' already! So what happened to those New Year Resolutions? It's likely they've faded already because you are thinking them and not feeling them. Manifesting is all about feeling what it's like to already be there, have it or have achieved it. When I set the feeling of what it would be like to have you here reading these words, it felt exciting and positive and look, you are here reading these words! Manifesting works... Feeling as well as thinking, as though you are already there, is our Habit 2... let's practice this today. What do you want to manifest and how does it feel to already be there? At 12pm UK Time on Monday 10th January I'll share on my website the upcoming Journey for 2022.
11:15
January 06, 2022
Where Do You Invest In Your Quiet Time?
Where Do You Invest In Your Quiet Time?
Yesterday I talked about avoiding the word SHOULD and noticing each and every time you think or say the word, throughout your day.  How did that go?  Did you spot a pattern to the people, places or situations where and when you use the word SHOULD? What does that tell you about those people, places and situations?  If you didn't remember to begin this great habit or you did, but then your busy day took over and you forgot.... here's a helpful tip for today... find a place or situation where you can invest in your quiet time? It could be putting your hood up, when cleaning your teeth or when driving. You might already have time when you meditate or you might walk the dog in the local park.   The best way to practice focusing on these great daily habits is to find a favourite place or situation where you can invest in your quiet time.
17:10
January 05, 2022
Awareness and Abundance - Habit 1
Awareness and Abundance - Habit 1
My mantra for 2022 is "Awareness and Abundance". Sound great?   Living an IKIGAI lifestyle is doing what you love, that the world needs, that you’re good at, and that you can be rewarded for, every moment of every day. This, is my focus for 2022 and I invite you to join me.   This year is all about us creating Great Habits. So let's begin today with "Habit 1 - Removing SHOULD from your world." Throughout the rest of your day, notice every time you say to yourself or to someone else, the word 'should'. Notice the context, the people involved and reasons you use to justify why you 'should' do or say something. How does that make you feel? Are you using 'should' as an excuse? Are your 'shoulds' as valuable to you as the things you 'must' do? Keep a record of every time you say or think 'should' and notice if you see any patterns.  We will use your answers in an upcoming session. Remember, if you'd like me to let you know each time I do a 'live' on social, email me now and I'll keep you posted. To Learn IKIGAI Visit https://www.udemy.com/course/ikigai-find-your-life-purpose/ for my online course
27:24
January 04, 2022
Journey With Me Through 2022
Journey With Me Through 2022
For me, 2022 will be the year of Awareness and Abundance. Journey with me through this year, as we explore ancient wisdoms, new technologies, ideas and techniques for living a mindful, aware, present and abundant life... professionally and personally. If you would like to journey with me through 2022 as we explore Awareness and Abundance (in both your personal and professional life) ... I'd love to invite you to a live session with me on Tuesday 4th January to launch the journey... email me at mail@neilwilkins.online and I'll let you know the timings...
15:21
January 01, 2022
How To Become More Self Motivated
How To Become More Self Motivated
How do YOU motivate yourself? Achievement Motivation: Pursuit and attainment of goals? Affiliation Motivation: Social drive? Competence Motivation: Appearance of technical prowess? Power Motivation: Perceived influence over others? Attitude Motivation: Feel-good factor? Incentive Motivation: Material rewards? Fear Motivation: Avoidance driven? Neil Wilkins shares tools and techniques to help you 
1. operate effectively
2. make great decisions 
3. add value to everyone around you
53:08
December 17, 2021
Marketing in the Metaverse
Marketing in the Metaverse
“The time to take action is now - If you're a marketer dazzled by the possibilities a nascent sphere like this offers, you might ask, "What do I need to do with my brand in the metaverse?” The answer is to start with the basics: Investigate what's out there, have a hard look at your brand's DNA and find what suits you best.” AdAge In this webinar recording, Neil Wilkins talks about the opportunities available to marketers who are willing to be inquisitive and explore the technologies, platforms and communities already active in the metaverse marketplace. Neil describes brands who are already future-proofing themselves as well as seeing commercial value in the metaverse. He also talks about what marketers can do to begin their journey and everything appears to focus on immersive experience. For help in metaverse marketing and planning for the future of your business, contact Neil Wilkins.
46:09
December 16, 2021
Developing Your Self-Reflection Skills
Developing Your Self-Reflection Skills
In this webinar recording, Neil Wilkins talks to us about Ego, Self-esteem, Freudian Psychology and more as he teaches 5 techniques to explore in developing your self-reflection skills. Self-reflection is a key habit to master in your personal development journey and compliments his earlier podcasts on the topics of empathy, resilience and communication. This webinar is also available as a video and more information can be found at Neil Wilkins Online.
55:48
December 10, 2021
How Best To Conduct An Online Survey
How Best To Conduct An Online Survey
There are so many ways to conduct an online survey, from a simple social media poll to a full, in-depth online focus group. In this recording, Neil Wilkins talks to two digital marketers about how to plan and prioritise an ideal online survey for gaining an appropriate understanding of customer satisfaction, to new product scoping. This recording is from Friday Focus, just one way that Neil supports his apprentices through Cambridge Marketing College in a true blended learning environment. Contact Neil directly if you are in the UK and would like to find out more about digital and marketing apprenticeships. 
33:02
December 03, 2021
Introducing the Metaverse
Introducing the Metaverse
Want to know about the metaverse, Meta and how you can respond? Listen to my interview at Cambridge Marketing College and see what you think. What are YOU going to do about it?
20:41
December 03, 2021
How To Build A Sustainable Brand
How To Build A Sustainable Brand
In this third of a three part series of webinars in association with Cambridge Marketing College, Neil Wilkins talks to Nigel Clark and Charles Nixon about the challenges but necessity of building a sustainable brand. The college now offers the Corporate Responsibility and Sustainability Practitioner apprenticeship in the UK and through The Mindful Collective, Neil offers consultancy services to support marketers seeking to introduce the concept of marketing sustainability into their businesses.
01:03:10
November 30, 2021
Benefits of Collaboration
Benefits of Collaboration
Ever wonder why some people seem to make so much more progress or gain support from everyone around them?  It might be because they've figured out how to collaborate effectively. None of us has every skill or infinite time, so collaborating and working together, helps us to scale our resources and get great satisfaction from achieving our goals in an enjoyable way. In this webinar recording for Cambridge Marketing College's professional development series, Neil Wilkins shares models and tips as diverse as Edward de Bono's six hats model to Myers Briggs MBTI personality preferences in an attempt to empower us with the tools and knowledge to benefit more from collaboration. Visit Neil Wilkins Online for more content like this.
46:55
November 26, 2021
Your Marketing Plan 2022
Your Marketing Plan 2022
Marketing Plan 2022 is an in depth look at the key topics and focus for creating the most relevant and authentic marketing plan for your business. The marketing mix has changed and in this webinar, Neil Wilkins focuses on purpose, sustainability, less is more, efficiency and importantly, giving yourself more time to reflect and innovate next year. This podcast is in association with Cambridge Marketing College http://marketingcollege.com and forms part of the wider learning and development teaching the College provides to its apprentices. The webinar is also available as video at https://youtu.be/fVCDvUUIB0M  Visit http://neilwilkins.online for more content like this and to enquire about marketing and digital marketing apprenticeships for viewers in the UK and for remote marketing mentoring with Neil Wilkins, for international viewers.
56:24
November 24, 2021
Should The Metaverse Be In Your Marketing Plan?
Should The Metaverse Be In Your Marketing Plan?
In this episode of Friday Focus, Neil Wilkins talks to some Cambridge Marketing College apprentices about Meta, the metaverse and whether new technologies and innovations should be in their marketing plans and day to day thinking. Neil argues that everyone should be aware of new innovative technology and that the metaverse, which first emerged with Second Life, back in 2003, is potentially a huge commercial and competitive opportunity for us all, today. Listen to this recording and see what you think for yourself. Visit Neil Wilkins Online to watch the video version of this podcast.
28:18
November 19, 2021
How To Become More Resilient
How To Become More Resilient
How to become more resilient at work and in your personal life.   This timely webinar with Neil Wilkins, explores the reasons why some people are more resilient than others, techniques you can try in moments of discomfort or crisis and how to build great resilient daily habits using some simple yet effective tools, including the RAIN Technique.   "Distance yourself from 'being' the situation"  "Reframe anything by changing the language you use to describe it"   For more content like this and to listen to this webinar on your favourite podcast platform, visit Neil Wilkins Online  This webinar is in association with Cambridge Marketing College, providers of lifelong learning for marketers and PRs. 
57:55
November 12, 2021
CRM on Friday Focus
CRM on Friday Focus
Today's Friday Focus concentrated on the value of Customer Relationship Management (CRM) in marketing. Using Hubspot and Salesforce as examples, we talked about the things to consider when using our customer data and records to enhance the customers' experience and to keep everything consistent across the business. Friday Focus is just one of the ways Cambridge Marketing College supports the digital marketing apprentices on their learning journey. To find out more about marketing and digital apprenticeships (either as an apprentice or as an employer) visit the College website (applies to UK businesses and apprentices only). Neil Wilkins also mentions an upcoming webinar at 11am UK Time on Wednesday 17th November about Marketing Planning for 2022. Register here for this webinar.
30:45
November 05, 2021
How To Avoid Greenwashing
How To Avoid Greenwashing
How to Avoid Greenwashing is episode 2 of a 3 part webinar series by Cambridge Marketing College in association with The Mindful Collective.  In this episode, Neil Wilkins talks to a panel of experts, including Nigel Clark, Brendan Llewellyn and Joe Pereira about how marketers can avoid greenwashing when marketing sustainability.  The conversation moves towards the idea of creating a marketing sustainability guidelines, similar to the equivalent of brand guidelines, with which most marketers are already familiar. Could this be the best first step on the marketing sustainability journey for businesses?  
59:47
November 03, 2021
The Mindset of Continuous Improvement
The Mindset of Continuous Improvement
If we aren't all continuously improving ourselves, our businesses, our lives and everything we encounter in our existence, what's the point? In this marketers' focused webinar with Cambridge Marketing College, Neil Wilkins explores the power of a continuous improvement mindset and how it can bring us more satisfaction and success, each and every day. The concept of incremental improvements instead of striving for the next big thing, is a sure fire way of making continuous improvement a reality in our lives. Let Neil know what you think? To find out more about this webinar series head to Cambridge Marketing College.
49:05
October 29, 2021
Does Wisdom Fit In Your Digital Content Plan?
Does Wisdom Fit In Your Digital Content Plan?
Neil Wilkins poses this question today inside the Wisdom app... a rhetorical look at whether Wisdom adds value to the digital content experience for your audience. Neil is joined by podcaster Mamdooh Al-Radadi, as they discuss the concept of themes within digital content and how the two-way impromptu nature of an app like Wisdom may open up new content ideas. Neil also talks about using Wisdom to test out new content ideas and especially when researching the relevance of thought leadership topics. To have a live, interactive audience with whom you can explore the relevance and value of topics and titles, may help to filter in and out such content from your wider plan. Join and explore Wisdom
30:01
October 26, 2021