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Neil Wilkins Podcast

Neil Wilkins Podcast

By Neil Wilkins

Neil Wilkins : Mindful Living : Mindful Marketing : Digital, AI and Metaverse Marketing : Marketing Sustainability : Founder of The Mindful Collective : Creator of Life Map by Neya® : Mindful Marketing Consultant : Founder and MD of Viper Marketing : Mentor : Author : International Speaker : Podcaster : #IKIGAI
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Why You Need A Personal Vision

Neil Wilkins PodcastMay 18, 2018

00:00
00:00
Being a Serial Entrepreneur, with Chris Schutrups
Mar 27, 202447:28
Become a rockstar speaker, with Steve Lowell
Mar 25, 202445:14
Brain Secrets, we were never taught, with Liam Naden
Mar 22, 202443:60
Woke-Washing and Cancel Culture

Woke-Washing and Cancel Culture

In this webinar for Cambridge Marketing College Neil Wilkins helps marketers to navigate socio-cultural challenges of woke-washing, cancel culture, greenwashing, green hushing and more. Subscribe to the Neil Wilkins Podcast

Mar 15, 202447:51
Understanding Permaculture, with Greg Peterson
Mar 12, 202448:05
Money Matrix, with Rob Moore
Mar 11, 202438:52
Viva! The Vegan Charity, with Juliet Gellatley
Mar 06, 202448:27
Responding to Marketing Trends 2024
Mar 05, 202449:03
Revolutionise Marketing through Email Automation

Revolutionise Marketing through Email Automation

Revolutionising Marketing with Email Automation

"Email has an ability many channels don't: creating valuable, personal touches—at scale." – David Newman

This quote encapsulates the essence of your webinar's message by highlighting the unique blend of personalisation and scalability that email marketing, especially when automated, can achieve. It sets the stage for a deep dive into how automation can transform email marketing into a highly effective and efficient tool for engaging audiences, fostering a narrative around innovation, personalisation, and efficiency in the digital age.

Top Considerations for Email Automation:

Segmentation

Customer Journey

Call To Action

Platform

Continuous Improvement

"In the world of email, engagement is the currency of choice. Invest wisely, automate intelligently, and watch your relationships and results flourish.”

More content like this http://marketingcollege.com/events

Feb 29, 202444:31
Wonderful Open Banking, with Kieron James

Wonderful Open Banking, with Kieron James

Neil Wilkins talks to Wonderful Founder and CEO, Kieron James about his disruptive fintech business that is taking the charity world by storm, with fee-less donation processing. The Wonderful Organisation was launched in 2016, to address the problem that donations raised in the vast majority of UK fundraising campaigns were not being passed to charities in full. Wonderful.org http://wonderful.org was launched as a totally fee-free alternative. Wonderful.co.uk for companies https://wonderful.co.uk Find out how Wonderful has harnessed the speed, simplicity and security of Open Banking to scale a completely free online giving platform and introduce market-crushing fees for commercial payment processing. For more content like this, visit The Mindful Collective http://mindfulcollective.net

Feb 27, 202434:48
AI Marketing Briefing, with Sani Abdul-Jabbar
Feb 25, 202444:19
Responding to Increasing Brand Expectations

Responding to Increasing Brand Expectations

Responding to Increasing Brand Expectations "Let's not just navigate change, but drive it, shaping our future with bold, innovative actions today for a tomorrow we're excited to embrace." Increased Demand for Personalisation: Customers now expect brands to offer personalised experiences, tailored to their preferences, behaviours, and previous interactions. Greater Focus on Sustainability: There's a growing expectation for brands to demonstrate environmental responsibility, ethical sourcing, and sustainable practices in their products and operations. Expectation for Omnichannel Experiences: Customers seek a seamless shopping experience across all channels, whether online, in-app, or in-store, with the ability to switch between channels effortlessly. Enhanced Digital Experiences: With more interactions moving online, customers expect high-quality, engaging digital experiences, including virtual try-ons, AR, and immersive online environments. Immediate and 24/7 Customer Support: The demand for instant gratification extends to customer service, with expectations for quick responses and round-the-clock support through chatbots, social media, and other digital platforms. Top 5 Focus Areas Increased Demand for Personalisation Greater Focus on Sustainability Expectation for Omnichannel Experiences Enhanced Next Generation Digital Experiences Immediate and 24/7 Customer Support "As we close, remember that the landscape of changing customer expectations isn't just a challenge to overcome; it's a canvas for our innovation, a call to action for us to reshape the future with creativity and foresight, crafting experiences that not only meet but exceed the dreams of tomorrow's customers." More content like this at Cambridge Marketing College http://marketingcollege.com/events

Feb 23, 202456:16
Digital Transformation for SMEs, with Nick Lorizio
Feb 23, 202438:01
Growth Investment in Marketing, with Eric Eden
Feb 21, 202441:13
Sustainable Fashion, with Julie Moorhouse
Feb 19, 202443:11
Avoiding Vanity Metrics in Website Analytics, with Philippa Gamse
Feb 16, 202445:56
Process Mapping with Sam Drauschak

Process Mapping with Sam Drauschak

If you think you can achieve optimal AI automation without mapping your processes, you are doing things the wrong way round, according to Sam Drauschak, Co-founder and Chief Process Scientist of Truvle http://truvle.com In this episode of the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins Sam and Neil discuss the value of a deep understanding of every process in your business, step by step, click by click. With process mapping you uncover possibilities and solve discrete issues. Without mapping your processes, you leave yourself open to chance.


For more content like this, visit Neil Wilkins Online http://neilwilkins.online

Feb 14, 202445:11
Why Clear Messages Win, with Ben Guttmann

Why Clear Messages Win, with Ben Guttmann

Ben Guttmann, author of Simply Put, talks to Neil Wilkins about his book that guides us in ways of simplifying our often over-complicated marketing, messages and propositions. Visit Ben Guttmann http://benguttmann.com to view where you can buy this inspirational and informative book and to download a free chapter, to get you started.

Feb 12, 202433:51
Balancing Commercial Needs with Ethical Principles

Balancing Commercial Needs with Ethical Principles

Feb 09, 202452:40
Performance Marketing
Jan 26, 202451:46
I Can't Sell, So I Help People Buy, with Craig Andrews
Jan 24, 202451:57
Sell the Sizzle, with Bruce Scheer

Sell the Sizzle, with Bruce Scheer

Bruce Scheer's “personal why” is to inspire others to inspire others, and he yearly inspires thousands of revenue leaders, staff, and the buyers they serve with clear and compelling go to market narratives. Bruce has been a featured keynote speaker for large corporate events, including Microsoft’s CIO Summit, and a guest speaker and educator for industry associations, leadership roundtables, in-company events, and ongoing programs across all major continents.

Bruce Scheer is the CEO of InspireYourBuyers.com http://inspireyourbuyers.com

In this episode of the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins Neil and Bruce discuss, amongst many other sales and marketing things, Bruce's 5 step method for crafting compelling messages that sell the sizzle about your products and services:

1. Target the right buyer

2. Spotlight the problem

3. Envision the outcome

4. Showcase the solutions

5. Plot the next steps

For more content like this, visit Neil Wilkins Online http://neilwilkins.online

Jan 22, 202448:38
Near Death Experience, with Ray Catania
Jan 19, 202456:46
AI is Coming For Your Job, with Naja Faysal
Jan 18, 202455:08
Marketing Update 2024, with Caleb Roche
Jan 17, 202445:45
Podcasting Best Practice, with Roy Coughlan
Jan 15, 202454:10
Demonstrating Marketing's Value to the Business
Jan 12, 202446:55
Linkedin Deep Dive, with Nate Morse

Linkedin Deep Dive, with Nate Morse

Nate Morse joins Neil Wilkins on the podcast, for a deep dive into the latest changes and opportunities Linkedin are offering us.

Nate and Neil explore everything from profiles, priorities and creator mode to best practice for business development and sales.

Connect with Nate Morse http://natemorse.com

Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

More content like this at Neil Wilkins Online http://neilwilkins.online

Jan 11, 202455:48
Brand Science, with Staeven Frey
Jan 09, 202452:49
Mastering End of Year Reports
Jan 08, 202435:27
Practical AI Innovation, with Alexander De Ridder
Jan 03, 202458:14
Mindful AI, with Melinda Byerley
Jan 02, 202446:56
Reflecting on 2023, with Colin Kingsmill
Dec 30, 202342:44
Climate Positive Websites, with Jon Basker

Climate Positive Websites, with Jon Basker

Did you know? According to online carbon calculator Website Carbon, the average website produces 1.76g of CO2 for every page view; So a site with 10,000 page views per month emits 211kg of CO2 every year.

That’s equivalent to: As much CO2 as boiling water for 28,591 cups of tea; Emitting the amount of carbon that 10.7 trees absorb in a year; 500.41Kwh energy, which is enough electricity to drive an electric car 3,524km or from Bristol to Cairo.

Global Bay Design founder Jon Basker, talks to Neil Wilkins about the hidden carbon in your supply chain and how to go about hosting climate positive websites.

For full details about ensuring the digital part of your supply chain is climate positive, visit Global Bay Design http://globalbay.design

For an example of a climate positive website, visit The Mindful Collective http://mindfulcollective.net

Dec 29, 202329:29
How to Start a Business, with Ann Carden
Dec 28, 202337:30
The Art of Story-telling in Marketing
Dec 22, 202349:52
How To Grow Your Business, with Beate Chelette

How To Grow Your Business, with Beate Chelette

Growth Architect, Beate Chelette gives us honest and hard-hitting truths about how to grow your business, in this impactful episode of the Neil Wilkins Podcast.

Honesty, resilience, reverse-engineering, avoiding hype, and a wealth of other topics are covered in this essential viewing for business owners, entrepreneurs and marketers seeking to grow their business in these tough economic times.

According to Beate there is ample opportunity out there to be realised, we just need to be more honest, smart and pragmatic to make it happen.

For more content like this, visit Neil Wilkins Online http://neilwilkins.online

Beate Chelette is the Growth Architect and Founder of The Women’s Code and provides visionaries and leaders with proven strategies, blueprints and growth maps that provide clear steps to improve business systems, strengthen leadership skills and teams so that our clients and audiences can maximise profits and scale their impact. Beate is known as a straight shooter and her ability to inspire, empower and overcome adversity. Her super skill is working with unique personalities and big thinkers and building executable systems.

Connect with Beate Chelette https://beatechelette.com and find your number one growth blocker https://growthblockerquiz.com/

Dec 21, 202351:01
AI Writing Tools, with Pamela Wilson
Dec 19, 202346:46
What AI means for humans, with Manuj Aggarwal

What AI means for humans, with Manuj Aggarwal

Manuj Aggarwal joins Neil on the Neil Wilkins Podcast to discuss what AI means for humans in an exploration of the potential of artificial intelligence and how to see it as a profound opportunity in our lives rather than fear the potentially negative consequences. For more content like this, visit Neil Wilkins Online https://neilwilkins.online/category/metaverse-marketing/ Connect with Manuj Aggarwal https://manujaggarwal.com

Dec 16, 202346:11
Boosting Growth on a Budget

Boosting Growth on a Budget

Neil Wilkins focuses in this episode of The Neil Wilkins Podcast on things you can do for boosting growth on a budget.

Top 5 Tips for Boosting Growth on a Budget

Focus on Lean Marketing

Harness Digital Marketing and SEO

Embrace Partnerships and Networking

Measure and Adjust

These and many more techniques are discussed in this practical webinar recording for Cambridge Marketing College http://marketingcollege.com/events

Dec 15, 202334:55
Planning for YOU, with Kyle Gillette

Planning for YOU, with Kyle Gillette

Kyle Gillette joins Neil again on the Neil Wilkins Podcast to discuss planning for YOU.As we come into what might be termed planning season, it's a time that we focus on our business for next year, but as Kyle and Neil discuss, the most important element in your plans should actually be you.

To connect with Kyle, visit https://blueshirtcoaching.com/

Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

For more content like this, visit http://neilwilkins.online

Dec 03, 202342:25
Revision Techniques

Revision Techniques

Tips for Effective Revision Embrace Technology and Innovation: Utilise digital tools, apps, and AI to enhance your revision process. They offer personalised, interactive, and engaging ways to learn. Understand Your Learning Style: Tailor your revision techniques to suit your individual learning style, whether it's visual, auditory, reading/writing, or kinesthetic. Balance is Key: While focusing on revision, don’t forget the importance of a balanced approach that includes proper nutrition, rest, and time for relaxation and hobbies. This balance is crucial for maintaining motivation and mental well-being. Listen to these and a host of models, tools and research in effective revision techniques in this episode of the Cambridge Marketing College webinar series http://marketingcollege.com/events

Dec 01, 202352:37
Anti-Greenwash Charter, with Charlie Martin
Nov 28, 202346:21
International Marketing Campaigns

International Marketing Campaigns

In this episode of the Neil Wilkins Podcast, Neil talks to a Cambridge Marketing College audience about the nuances of running international marketing campaigns and the considerations beyond marketing to a more familiar, local audience. Key Takeaways to Focus on: - Understand Local Regulations: Prioritise learning about regional marketing regulations, such as GDPR in Europe or the CCPA in California, to ensure compliance in every target market. - Cultural Sensitivity and Localisation: Remember the importance of adapting marketing messages to local cultures and languages for better audience engagement and brand resonance. - Leverage AI and Data Analytics: Utilise AI tools and data analytics to gain deeper insights into customer behaviour, tailor marketing strategies, and optimise campaign performance in different markets. - Effective Cross-Cultural Communication: Develop strategies for effective communication and coordination within international marketing teams, using tools that support collaboration across different time zones and languages. For more webinars like this, visit http://marketingcollege.com/events

Nov 25, 202351:33
Brand Names, with Alexandra Watkins

Brand Names, with Alexandra Watkins

Chief Executive Boss Lady at Eat My Words, Alexandra Watkins, joins Neil on the Neil Wilkins Podcast to talk about Brand Names and how important they are for businesses, products and services.

Alexandra shares a host of tools and techniques to help marketers and business owners audit their existing brand names as well as create new and engaging ones that help to cut through the noise that is our every day lives.

Eat My Words: www.eatmywords.com

Hello, My Name Is Awesome Book: https://eatmywords.com/brand-names-book

Free SMILE & SCRATCH Name Evaluation Test: https://eatmywords.com/free-name-evaluation-test/

Free Brand Names Mini Masterclass: https://eatmywords.com/learn-about-brand-names-class

How To Create Super Sticky Brand Names Online Course: https://eatmywords.com/brand-names-course

LinkedIn: www.linkedin.com/in/alexandrawatkins/

Before & After Name Makeovershttps://vimeo.com/508625645?share=copy

More content like this http://neilwilkins.online

Nov 22, 202341:17
The Art of Community, with Charles Vogl
Nov 21, 202342:22
Team Dynamics

Team Dynamics

In this Cambridge Marketing College webinar for marketing apprentices, Neil Wilkins shares his thoughts and practical tips for establishing effective team dynamics, whether you are a team leader or team member. Embrace and Leverage Diversity: Recognise the strength that lies in diverse perspectives and backgrounds. Cultivate an inclusive environment where every team member feels valued and heard. This diversity fosters creativity and innovation, essential for a dynamic marketing team. Balance Skills and Encourage Continuous Learning: Assess and balance the mix of creative, analytical, strategic, and operational skills within your team. Encourage continuous skill development and cross-training to keep the team adaptable and resilient in the face of changing market demands. Prioritise Effective Communication and Conflict Resolution: Foster open and honest communication channels within the team and with management. Equip your team with conflict resolution skills and adopt a collaborative approach to problem-solving to maintain a harmonious and productive work environment. Harness Technology for Efficiency and Collaboration: Leverage the latest technology tools for enhanced communication, project management, and brainstorming. Stay current with tech trends and provide necessary training to ensure your team effectively utilises these tools for optimal performance and collaboration. Set Clear Goals Aligned with Individual Strengths: Define clear, measurable team goals that align with the broader organisational objectives. Encourage team members to take on roles and projects that play to their unique strengths (USPs) and contribute to their personal and professional growth. For more details about Cambridge Marketing College marketing apprenticeships, visit https://www.marketingcollege.com/apprenticeships For more content like this, visit http://neilwilkins.online

Nov 14, 202340:31
Philosophy of AI Content with Nico Lagan

Philosophy of AI Content with Nico Lagan

Nico Lagan and Neil Wilkins discuss the philosophy of AI content and pose the question, what does it mean for humans.

AI content creation is a new way to think about content marketing, but Nico and Neil caution against thinking it's the ultimate answer and believe that a combination of AI and human input is essential to preserve quality, authenticity and integrity.

For more content like this, subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

Connect with Nico Lagan https://plproduction.co/tacblueprint/

Nov 14, 202359:29
Ethical Behaviour and Integrity in Business

Ethical Behaviour and Integrity in Business

In this webinar by Neil Wilkins at Cambridge Marketing College, we unpack the intricacies of ethics in business and understand how to integrate integrity into the fabric of our organisational culture.

Overview of the Session:

Defining Ethical Behaviour and Integrity

The Importance of Ethics in Business

Building an Ethical Organisation: Strategies and Leadership

Case Studies: Ethics in Action

Tools and Resources for Ethical Practice

For more webinars like this visit http://marketingcollege.com/events

Nov 10, 202344:02
Building an Influencer Brand, with AJ Kumar

Building an Influencer Brand, with AJ Kumar

Aj Kumar, the “Digital Maestro,” is the founder of The Limitless Company, a studio system for influencers. AJ and his team are on a mission to help entrepreneurs in the Creator Economy build for-profit human-healing brands. Aj has helped corporate brands like Salesforce, Mint, Intuit, and industry-leading personal brands including Neil Patel, Nikki Haskell, Nontoxicdad, and Kimberly Snyder. In this episode of the Neil Wilkins Podcast, AJ and Neil discuss the opportunities and challenges of creating and developing a personal brand with the intent of becoming an influencer. Connect with AJ Kumar at https://ajkumar.com/about/ Subscribe to the Neil Wilkins Podcast on Spotify and Apple Podcasts at https://podcasters.spotify.com/pod/show/neilwilkins More content like this at http://neilwilkins.online

Nov 09, 202350:34