The Customer Acquisition Podcast
By Nettly
Get the most effective strategies, tactics, and tools to generate more leads, acquire more customers, navigate long sales cycles for your industry 4.0 company
The Customer Acquisition PodcastJan 15, 2021
00:00
15:10
How IoT is Changing Sales and Selling Products as Services
In this episode I am joined by Elisabeth Schloten, CEO at ECBM to discuss what implications will IoT have on the sales process. You will learn:
- How IoT will change pricing and billing models for “industry 4.0” companies who historically have sold one-off products
- How these new billing and pricing models will change sales culture and incentives
- How industry 4.0 companies need to change their value proposition when they start introducing new pricing and billing models
- How IoT will affect both direct and indirect sales
- How marketing departments will be able to make better campaigns as the number of connected devices increases
Jan 15, 202115:10