The Chiropractors New Ideas Mastermind

This has got to be one of the simplest long-term outreach methods ever. A single piece of paper -- cost about 2 cents -- and yet it can bring you new personal-injury patients over and over again, year after year. Plus a clever way to get 10-30 other businesses to happily place your "Practice Ambassador" into the glovebox of hundreds of automobiles in your local area, just waiting for the (near inevitable) time when your Ambassador will send new patients to your door.

After she retired, Physical Therapist Ellen Simotin discovered a simple device that allows any healing-arts practitioner to create more-frequent return visits from existing patients, while creating an ongoing passive-income stream. And this very same tool can be used as an outreach and prospecting tool to attract new people who have never heard from you, to bring more new patients into your office. In this interview she explains how the device works, and why it's so attractive to patients old and new.

This is an interview made October 22, 2020 on the "PI Elite Doctors" private Facebook Group. Applying simple techniques from hypnotherapy and copywriting, here's how you can engineer a wonderful First Impression to Wow new patients who find you, before you ever meet. This method works well on your website, on social media, in direct mail, in print advertising, when giving talks, in trade booths, and when making videos.

When someone comes out of chiropractic college, they're chock-full of methods for fixing a body's problems, but not trained much in how to make the business work. Turns out there are simple things that matter, and Dr. Bomonti developed a simple and powerful system to eliminate some common staff telephone errors that hurt the bottom line, and his system lands more appointments, more referrals. 

Jean-Claude Doornick had some good success, but realized that a larger practice of hands-on adjustments takes its toll on your body and your family life. And then, uncovering a new way at looking at the *problem* behind the physical problem, he found a new way to help patients, and create a "hands off" income stream at the same time.