New Layer

Myth of the Lone Designer

An episode of New Layer

By Shape
A conversation on everything related to digital product design, with hosts Tanner Christensen and Jasmine Friedl. Discussing design careers, tools, education, critique, and much more. New episodes on Wednesdays!
More places to listen
A conversation on everything related to digital product design, with hosts Tanner Christensen and Jasmine Friedl. Discussing design careers, tools, education, critique, and much more. New episodes on Wednesdays!

More places to listen

The Right Tool for the Job
As a designer, how do you pick the right tool for the job? What should you look for in your design tools and what should you avoid? Trending tools might not be all they're hyped up to be, and there will always be a new and exciting tool in the market, so with so many options it can be hard to define what tool is right for your job. In this episode of New Layer, Tanner Christensen and Jasmine Friedl discuss how design tools have evolved and what designers can do to ensure the tools they're using or trialing are best for the job at-hand.
December 4, 2019
IC or Management
Should you work to become a director-level individual contributor (IC) or work to become a people manager? Both roles are critical in a mature organization, but each has distinctive responsibilities. One focuses on the craft of the product design work while the other is responsible for the team—people working together. Despite common myths around moving between IC roles and that of people management, there are reasons to make the switch or not, depending on what you're passionate about and where your strengths are. In this episode of New Layer, Tanner and Jasmine shine a light on some of the most important aspects to being a hyper-senior individual contributor or that of a people manager.
November 27, 2019
Considering Research (with Guest Paul Derby)
What is design research, how does it work, and what can product designers do to integrate research into their process today? In this special episode of New Layer, Tanner is joined by special guest Paul Derby, UX research manager at Chan Zuckerberg Initiative. Tanner and Paul discuss common pitfalls designers encounter when looking to do research, as well as strategies and specific tactics designers can use to conduct better research as part of their design process.
November 13, 2019
Asking Questions in Interviews
When it comes to interviewing the last thing you want to do is follow a template of questions to ask. Instead, treat the interview as an opportunity to learn the deep truth about the company you're interviewing with and give them a chance to learn about you. When we approach interviewing as a step-by-step, templated process to get through we miss out on discovering ways we can contribute and things we can learn. In this episode of the podcast, Jasmine and Tanner share perspective on how to identify the right questions to ask when it comes to interviews.
November 6, 2019
Making Time for Thinking
Making time for thinking and giving yourself space to think about the work you do as a product designer is crucial. But time away from what we often see as the "work" of a designer—the pixels, the prototypes, wireframes—can feel like procrastination. How can designers make more time for deliberate thinking? What does it look like to dedicate part of the design process to simply think and reflect?
October 30, 2019
Myth of the Lone Designer
Do designers show more value when they go off on their own to solve a problem, or when they include others in their process? It can feel counterintuitive to prove value and skills by incorporating others into your process, but the reality is designers cannot do their best work unless they involve others; early and often in their process. In this episode Jasmine shares her insights and perspectives into what it takes to be a team player in order to do your best work, while Tanner shares his past struggles around working transparently and collaboratively.
October 23, 2019
How to Set Yourself Apart
In an industry that is growing more every day, how do product designers set themselves apart from the competition? The answer, as Tanner and Jasmine discuss in this episode of the podcast, might be in specializing, looking at niche spaces to work in, and worrying less about how to stand apart and more about how to just do good work. The type of work that energizes you and ensures you're learning and growing, no matter what phase of career you're in.
October 16, 2019
Avoiding Burnout
Burnout is what you experience when everything that fuels you gets used up too quickly. In this episode of New Layer, Jasmine and Tanner talk about what it feels like to have burnout, what typically causes burnout, and the types of things you can do to avoid it. Things like: working to figure out your inner identity, setting appropriate boundaries for yourself, finding mentors or guides to help ground you, and planning vacation or breaks away from work in-advance. To carry on the conversation, reach out to Tanner or Jasmine on Twitter: @tannerc and @jazzy33ca
October 9, 2019
What to Look for in a Job
If you're seeking your first product design job or you twentieth, what exactly should you look for? From compensation and company culture, to responsibilities and job title, what matters most? The answer, as Tanner and Jasmine discuss in this episode, depends on you. Your career ambitions, your skills and knowledge, and where you want to grow as a designer. Listen to hear personal experience and lessons-learned from Jasmine and Tanner's more than 20 years of product design, their suggestions on how to identify what matters most to you, and how to seek out the most important information in any job interview process.
October 2, 2019
Setting Expectations for Yourself
When it comes to your career: how do you set expectations for yourself? How does setting your own expectations for a project differ from that of setting them for a promotion? When it comes to expectations we can often misguide ourselves, much to our detriment. In this episode of the podcast, Tanner and Jasmine chat about lessons they've learned over the course of their careers about how to set expectations and measure career growth without feeling overwhelmed or like you're an imposter.
September 18, 2019
Soft Skills
What are soft skills and why do they matter for product designers? How do you identify what soft skills matter most for a specific role and how do you improve your soft skills? In this episode Jasmine and Tanner discuss soft skills: strong communication, negotiation, prioritization, self-awareness, and more. To set yourself apart from the competition in the job market you need to not only invest in the hard skills to do your job, but also the soft skills that enable you to work better with others.
September 11, 2019
What makes mentorship valuable, and should everyone have a mentor? In this episode Tanner and Jasmine discuss their experience with mentors throughout their 20+ years of design and why mentorship often doesn't take on the appearance the industry thinks it does. How to find a good mentor, how to ensure the relationship between a mentor and mentee is healthy, and much more in this episode of New Layer.
September 4, 2019
Dealing with Rejection
Rejection can be difficult when searching for a design job. In this episode of New Layer, Jasmine and Tanner talk about the different types of rejection designers often face when applying to or interviewing for a job and how to cope with each. How can you learn where the mismatch was if you aren't given feedback? What does it mean when you get rejected before you've even had a chance to prove yourself? Where do you look for guidance if you aren't really sure why you aren't getting the job? All this and much more in this episode.
August 28, 2019
Product Design Skillset
What skills go into product design? At its core, product design consists of: product strategy, interaction design, and visual design, but how do new designers demonstrate each of those skills? And what about supplementary skills like user research, programming, and content strategy; should product designers know how to do those things as well? The answers—and more—in this episode of New Layer.
August 21, 2019
Design Critique
To do our best work we need to get feedback. For that reason critique is a fundamental part of the role we play as product designers. And yet, critique can feel intense for many designers, especially when done poorly. What does the best critique look like and how can we as designers and peers ensure each time we review work it's beneficial for everyone involved? What are the warning signs of a poor critique? How can you get feedback on your work if you work in a small team or if you're the only designer on the team? In this episode Jasmine and Tanner answer these questions and more.
August 14, 2019
The Design Process
What is the design process? There's a universal, time-tested, overarching process for design that many of us are familiar with, but when it comes to applying that process to any project, you may find it needs to be adapted. In this episode of New Layer, Tanner and Jasmine talk about the different ways the design process must be used to meet specific project needs; including how to identify what part of the process should be changed and how to ensure your process is fluid, not rigid, to ensure you and your team get the best results from your design work.
August 7, 2019
Building a Portfolio
When it comes to showing your work in an online portfolio: how do you decide what goes in it? How much information is too much and how much is not enough? In this episode Jasmine and Tanner discuss best practices for building a compelling online portfolio, what to do if you don't have enough work to build one, and how to structure your work in a way that tells an effective story.
July 31, 2019
Communicating the Value of Design
How do designers communicate the value of design? When it comes to collaborating with business partners or clients, how do designers help others understand what design does as a function? In this episode hosts Tanner Christensen and Jasmine Friedl discuss the evolving role of design, how designers can partner with their peers to make the design process more transparent, and why design needs to build trust in order to have impact.
July 24, 2019
Interview Design Exercises
Should design exercises be used as part of an interview process? Tanner and Jasmine talk advantages and disadvantages of design exercises and take home challenges as part of a comprehensive design interview process. Whether you're a designer hoping to prepare for your next interview or a hiring manager looking to add design exercises to your interview process, this episode is for you. Hear how Jasmine ensures the interview process brings out the best of all her candidates and how her team prepares for these interviews, as well as Tanner's worst interview experience and how he thinks through exercises when interviewing.
July 17, 2019
Career Paths
Formal education or self-taught? What's the best way to get into product design today? In the first episode of New Layer, Tanner and Jasmine discuss the various career pathways to becoming a digital product designer. Whether you’re a self-starter or someone who needs scaffolding to learn, we discuss the benefits and drawbacks to different approaches for learning and improving in the world of design.
July 10, 2019
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