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Next Action

Next Action

By Brian Wallace

Welcome to the Next Action Podcast with your host Brian Wallace. People think they are choosing between the good and the bad but really they are choosing between the mediocre and being great.

In 15 minutes or less, you'll walk away with actionable know-how on being intentional and skipping the mediocre towards a better life.
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Here's Everything Wrong With Podcasts. And Why I'm Starting One.

Next ActionNov 20, 2018

00:00
05:12
Navigating Your Own Personal New Normal: Life Upside Down Before Coronavirus
Mar 25, 202014:45
SXSW and the Rise of Voice Tech
Mar 06, 202015:01
Walking, Climbing and Flying at SXSW 2020
Feb 25, 202014:60
Give and Grow: Influence to Impact Others
Feb 17, 202015:00
Rise Above the Noise: The Art of Being Creative
Feb 04, 202014:48
Empowering Our Children for the Future
Jan 07, 202014:59
Training Your Way to Repeatable Greatness
Dec 24, 201915:25
Be a Catalyst: What is your One Word?
Dec 18, 201915:46
Shaping the Future of Agency Life
Dec 06, 201915:00
CMO Shining a L1ght to the World
Nov 21, 201914:55
Digital Nomad to Master of Ceremonies
Nov 06, 201915:00
Connecting the Dots: Podcasting, Books, and More
Oct 31, 201914:59
How To Build Company Culture
Oct 17, 201914:58
Hiring To Scale Your Business
Oct 10, 201914:34
Learning How To Make The Best Investment
Oct 02, 201914:59
Breaking Out of Your Comfort Zone
Sep 25, 201914:59
How to Get Started With Video
Sep 18, 201914:59
How To Refocus and Grow After A Career Shift
Sep 11, 201914:59
Personal Branding Through New Media
Sep 04, 201914:41
How Content Creation Builds Support For Your Ideas
Aug 28, 201914:60
How to Find the Time to Succeed
Aug 21, 201914:58
How to Get Out of Your Own Way
Aug 09, 201914:59
How to Read, Comprehend, and Remember Faster Than Ever
Jul 31, 201914:59
How to Negotiate Anything
Jul 29, 201915:04
Language: the Great Grand Symphony of Life
Jul 17, 201914:59
From So-Called Success to Calling BS on Work Life Balance
Jul 10, 201914:59
Breaking the Rules and Mastering Your Own Destiny
Jul 03, 201915:01
Bringing Influence Into Focus With Image and Confidence
Jun 26, 201915:00
How to Scale Your Small Business Dream to the World
Jun 21, 201915:00
Finding Your True Purpose and Being on Cloud Nine
Jun 12, 201915:32
Personal Branding Through Brutal Honesty
Jun 05, 201914:56
The Power of Empathy and Connecting
May 29, 201914:53
Zero to a Million - How to Grow Your Niche
May 22, 201915:22
The Art of How to Meet and Remember People at Events
May 08, 201915:00
Being a Professional Working Dad at a Fortune 500 Company
May 01, 201915:03
Grow Your Business Smarter Being High End and Focused
Apr 28, 201915:00
How to Stop Mental Health Issues in the Tech Community
Apr 17, 201915:00
Build on Strength, Not Reinvent
Apr 10, 201914:57
Getting Known Beyond Your Comfort Zone
Apr 03, 201915:00
Be Like Amazon: the Story of Bryan Eisenberg

Be Like Amazon: the Story of Bryan Eisenberg

Bryan Eisenberg is an incredible marketer with significant achievements in his career.  Imagine creating things like Conversion Rate Optimization and Bounce Rate? Being a 2 Time NYT Best Selling Author? Amazing!

In this episode We dive into Bryan's latest book, Be Like Amazon.

Let's face it - Amazon out-executes everybody.

We dive in to 4 pillars of how today's business operates: price, selection, convenience, and customer experience.

Your brand isn't what you say it is anymore, but rather what other people say about you - and how you act.

Part of Amazon's magic is the 6 page memos - from the customer point of view - as Bryan likes to call them: buyer legends.

We examine if any anyone can compete with Amazon and take a look at Microsoft.

Can anyone be like Amazon? Yes! even a lemonade stand can do it :)


Find Bryan on LinkedIn  Instagram  Twitter  and at Buyer Legends

Mar 27, 201914:32
SXSW: How to Maximize Your Knowledge Through Planning
Mar 19, 201915:00
SXSW: Spotting the Right Speakers and Sparking Outlasting Energy
Mar 14, 201915:05
SXSW: Crypto and Social Impact
Mar 06, 201915:11
SXSW: How Emotional Intelligence Wins the Day
Mar 03, 201915:00
SXSW - Press and What's New in Tech
Feb 27, 201915:00
SXSW Veteran: from Musician to VC
Feb 20, 201915:02
Entrepreneurship or Find a New Job?

Entrepreneurship or Find a New Job?

Jon Lee had lots of early success.  Then, he listened to the crowd and did what everyone says to do for content.  He was consistent, did all the posts, all the videos and most of this isn't generating new business.


If you spend enough time on social media, you might even feel depressed watching everyone be "successful," lots of unsolicited advice, and all the while where they are telling you you're killing it, they won't hire you.


Should Jon continue? Maybe.  But before he does, I suggest some inbound tactics on LinkedIn and the importance of a global audience seeing his great work and also not give as much away for people to steal.


Jon's at the point of thinking of giving up entrepreneurship and getting a job.  We talk about LinkedIn and the relationship economy.


If you were Jon, what would you do?


Check him out at http://thecontentmarketingking.com

Feb 13, 201914:60
More With Less: Bulletproofing Your B2B Marketing
Feb 06, 201915:35
The Man Behind the Curtain - From Small Town to Internet Superpower
Jan 30, 201914:57
From Frustration to Mojovation: The Art of Going Deep
Jan 23, 201914:58