The Private School Marketing Minute
By Nick Laiuppa
The Private School Marketing MinuteMar 10, 2024
Everything You Need to Know About Content Marketing for Private Schools
Content Marketing can help your school build an audience to get and keep more students enrolled.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3g Purchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/ Join The Newsletter: https://nicklaiuppa.com/newsletter/ Social Media: Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn - Email Series: The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools https://nicklaiuppa.com/edu-private-school-boon/ The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies https://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/ Scorecards: School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up. https://nicklaiuppa.com/edu-school-stability-scorecard/ Blog: Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/ Free Consultation: Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quote Services: Private School Marketing Agency - https://nicklaiuppa.com/private-school-marketing
Creating an Epic Student Enrollment Handbook
Creating a piece of content that sells your school for you is an essential piece to any private schools marketing strategy. This is a template you can follow for your student handbook so you turn more prospects into enrolled families.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3g Purchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/ Join The Newsletter: https://nicklaiuppa.com/newsletter/ Social Media: Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn - Email Series: The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools https://nicklaiuppa.com/edu-private-school-boon/ The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies https://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/ Scorecards: School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up. https://nicklaiuppa.com/edu-school-stability-scorecard/ Blog: Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/ Free Consultation: Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quote Services: Private School Marketing Agency - https://nicklaiuppa.com/private-school-marketing
Harnessing The Power of Copywriting for Your School's Website
The leaders of the Greek and Roman empire knew a thing or two about convincing writing & speaking. This is what they can teach us about copywriting for your private school's website
Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3g Purchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/ Join The Newsletter: https://nicklaiuppa.com/newsletter/ Social Media: Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn - Email Series: The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools https://nicklaiuppa.com/edu-private-school-boon/ The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies https://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/ Scorecards: School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up. https://nicklaiuppa.com/edu-school-stability-scorecard/ Blog: Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/ Free Consultation: Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quote Services: Private School Marketing Agency - https://nicklaiuppa.com/private-school-marketing
Creating a Clear Enrollment Funnel
A marketing funnel will help you deliver the information that prospects actually care about when they care about it. This is how to create a funnel to get more students enrolled in your school.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3g Purchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/ Join The Newsletter: https://nicklaiuppa.com/newsletter/ Social Media: Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn - Email Series: The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools https://nicklaiuppa.com/edu-private-school-boon/ The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies https://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/ Scorecards: School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up. https://nicklaiuppa.com/edu-school-stability-scorecard/ Blog: Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/ Free Consultation: Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quote Services: Private School Marketing Agency - https://nicklaiuppa.com/private-school-marketing
6 Things to Make 24'-25' The Biggest Enrollment Year Yet
We're back with season two of this show! Today I'm teaching you how to make this upcoming school year the best enrollment year yet with 6 things that will actually move the need in your schools marketing.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3g Purchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/ Join The Newsletter: https://nicklaiuppa.com/newsletter/ Social Media: Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn - Email Series: The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools https://nicklaiuppa.com/edu-private-school-boon/ The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies https://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/ Scorecards: School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up. https://nicklaiuppa.com/edu-school-stability-scorecard/ Blog: Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/ Free Consultation: Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quote Services: Private School Marketing Agency - https://nicklaiuppa.com/private-school-marketing
What 2023 Brought and What 2024 Holds
Season 2 of this show will start January 14th 2024, here are a few of the things we're planning for this show and for the agency.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3g Purchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/ Join The Newsletter: https://nicklaiuppa.com/newsletter/ Social Media: Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn - Email Series: The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools https://nicklaiuppa.com/edu-private-school-boon/ The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies https://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/ Scorecards: School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up. https://nicklaiuppa.com/edu-school-stability-scorecard/ Blog: Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/ Free Consultation: Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quote Services: Private School Marketing Agency - https://nicklaiuppa.com/private-school-marketing
Marketing Your School's Holiday Events
Happy Holidays! Here's a unique way to get more awareness and build more anticipation for your schools holiday events.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3g Purchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/ Join The Newsletter: https://nicklaiuppa.com/newsletter/ Social Media: Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn - Email Series: The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools https://nicklaiuppa.com/edu-private-school-boon/ The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies https://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/ Scorecards: School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up. https://nicklaiuppa.com/edu-school-stability-scorecard/ Blog: Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/ Free Consultation: Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quote Services: Private School Marketing Agency - https://nicklaiuppa.com/private-school-marketing
Ep 72 - Why The Banana Beat the Competiton & How Your School Can Do The Same
This episode is B A N A N A S
Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3g Purchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/ Join The Newsletter: https://nicklaiuppa.com/newsletter/ Social Media: Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn - Email Series: The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools https://nicklaiuppa.com/edu-private-school-boon/ The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies https://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/ Scorecards: School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up. https://nicklaiuppa.com/edu-school-stability-scorecard/ Blog: Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/ Free Consultation: Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quote Services: Private School Marketing Agency - https://nicklaiuppa.com/private-school-marketing
Increase Student Enrollment for $0
Increase student enrollment for free with this strategy.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3g Purchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/ Join The Newsletter: https://nicklaiuppa.com/newsletter/ Social Media: Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn - Email Series: The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools https://nicklaiuppa.com/edu-private-school-boon/ The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies https://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/ Scorecards: School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up. https://nicklaiuppa.com/edu-school-stability-scorecard/ Blog: Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/ Free Consultation: Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quote Services: Private School Marketing Agency - https://nicklaiuppa.com/private-school-marketing
Getting a Consistent Flow of Leads with Cyclical Open Houses
How to generate leads for your private school on a consistent basis.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3g Purchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/ Join The Newsletter: https://nicklaiuppa.com/newsletter/ Social Media: Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn - Email Series: The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools https://nicklaiuppa.com/edu-private-school-boon/ The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies https://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/ Scorecards: School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up. https://nicklaiuppa.com/edu-school-stability-scorecard/ Blog: Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/ Free Consultation: Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quote Services: Private School Marketing Agency - https://nicklaiuppa.com/private-school-marketing
3 Ways To Get More Enrollments From Your Website
There are definitely only 3 ways to improve your website, and these are them.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3g Purchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/ Join The Newsletter: https://nicklaiuppa.com/newsletter/ Social Media: Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn - Email Series: The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools https://nicklaiuppa.com/edu-private-school-boon/ The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies https://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/ Scorecards: School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up. https://nicklaiuppa.com/edu-school-stability-scorecard/ Blog: Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/ Free Consultation: Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quote Services: Private School Marketing Agency - https://nicklaiuppa.com/private-school-marketing
How to Assess and Save a Ineffective Marketing Campaign
In our un-perfect world, sometimes our marketing campaign ideas don't perform as well as we would have hoped. This is how you figure out how to make them better and when to pivot to something entirely different.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3g Purchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/ Join The Newsletter: https://nicklaiuppa.com/newsletter/ Social Media: Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn - Email Series: The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools https://nicklaiuppa.com/edu-private-school-boon/ The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies https://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/ Scorecards: School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up. https://nicklaiuppa.com/edu-school-stability-scorecard/ Blog: Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/ Free Consultation: Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quote Services: Private School Marketing Agency - https://nicklaiuppa.com/private-school-marketing
Creating an Epic Private School Marketing Plan
Why do I need a marketing plan if I've got it all in my head... because it's all in your head.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3g Purchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/ Join The Newsletter: https://nicklaiuppa.com/newsletter/ Social Media: Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn - Email Series: The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools https://nicklaiuppa.com/edu-private-school-boon/ The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies https://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/ Scorecards: School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up. https://nicklaiuppa.com/edu-school-stability-scorecard/ Blog: Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/ Free Consultation: Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quote Services: Private School Marketing Agency - https://nicklaiuppa.com/private-school-mark
Content Marketing for Private Schools
Content marketing is not posting on your social media accounts, and it's not the email newsletter you send out about school updates.
Mentioned in This Show:
- Content Inc Book - https://a.co/d/0WkGHWH
- Content Inc Podcast - https://www.contentinc.io/
Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3g Purchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/ Join The Newsletter: https://nicklaiuppa.com/newsletter/ Social Media: Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn - Email Series: The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools https://nicklaiuppa.com/edu-private-school-boon/ The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies https://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/ Scorecards: School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up. https://nicklaiuppa.com/edu-school-stability-scorecard/ Blog: Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/ Free Consultation: Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quote Services: Private School Marketing Agency - https://nicklaiuppa.com/private-school-mark
This is What Moves the Needle in Your Private School Marketing
What sounds better;
We develop our students minds, hands, and souls
Or
We develop our students minds through an unwavering commitment to employing the leading minds in every field we teach. We foster real life experience through dedicated teaching modules geared towards equipping our students for some of life's most demanding tasks. And, we nurture our students' spirts by living out biblical teachings in everything we do. By the time our students graduate they will know how to ______, ______, and ____....
Get the point? In this episode, I'm making the case that the later option is where you want to be. The more specific you can be in your private school marketing materials, than the more convincing your message will become.
Mentioned in This Show:
St Marks School (example)
- https://www.smtexas.org/about-us/statement-of-purpose
- https://characterandleadership.smtexas.org/
Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3g Purchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/ Join The Newsletter: https://nicklaiuppa.com/newsletter/ Social Media: Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn - Email Series: The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools https://nicklaiuppa.com/edu-private-school-boon/ The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies https://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/ Scorecards: School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up. https://nicklaiuppa.com/edu-school-stability-scorecard/ Blog: Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/ Free Consultation: Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quote Services: Private School Marketing Agency - https://nicklaiuppa.com/private-school-marketing/
Marketing a Private School From Scratch
This is definitely not a 10 min or less episode lol. This is how to market a brand new private school or set up the marketing for an existing school from the ground up.
Mentioned in This Show:
- https://podcasters.spotify.com/pod/dashboard/episode/e1off3c
- https://podcasters.spotify.com/pod/dashboard/episode/e28p1pa
Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3g Purchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/ Join The Newsletter: https://nicklaiuppa.com/newsletter/ Social Media: Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn - Email Series: The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools https://nicklaiuppa.com/edu-private-school-boon/ The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies https://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/ Scorecards: School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up. https://nicklaiuppa.com/edu-school-stability-scorecard/ Blog: Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/ Free Consultation: Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quote Services: Private School Marketing Agency - https://nicklaiuppa.com/private-school-marketing/
The Crutch of Gaining Marketing Knowledge
Don't be a wealth of knowledge but a bankrupt marketer. Apply what you've learned to your private school regularly.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3g Purchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/ Join The Newsletter: https://nicklaiuppa.com/newsletter/ Social Media: Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn - Email Series: The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools https://nicklaiuppa.com/edu-private-school-boon/ The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies https://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/ Scorecards: School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up. https://nicklaiuppa.com/edu-school-stability-scorecard/ Blog: Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/ Free Consultation: Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quote Services: Private School Marketing Agency - https://nicklaiuppa.com/private-school-marketing/
Creating Marketing for Attracting Talent
If you want the best people for the job you've got to promote the job.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3g Purchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/ Join The Newsletter: https://nicklaiuppa.com/newsletter/ Social Media: Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn - Email Series: The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools https://nicklaiuppa.com/edu-private-school-boon/ The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies https://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/ Scorecards: School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up. https://nicklaiuppa.com/edu-school-stability-scorecard/ Blog: Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/ Free Consultation: Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quote Services: Private School Marketing Agency - https://nicklaiuppa.com/private-school-marketing/
Taking a Look at Your First Impression as a School
Finish the sentence: first impressions __________ Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3g Purchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/ Join The Newsletter: https://nicklaiuppa.com/newsletter/ Social Media: Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn - Email Series: The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools https://nicklaiuppa.com/edu-private-school-boon/ The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies https://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/ Scorecards: School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up. https://nicklaiuppa.com/edu-school-stability-scorecard/ Blog: Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/ Free Consultation: Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quote Services: Private School Marketing Agency - https://nicklaiuppa.com/private-school-marketing/
A Unique Way to Convince Prospective Parents
Book - Selling Education: The Definitive Formula For Private School Growth And Retention
Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3g
Purchase On My Website ($Free + Shipping) - nicklaiuppa.com/book/
Join The Newsletter:
https://nicklaiuppa.com/newsletter/
Social Media:
Link www.linkedin.com/in/nick-laiuppa-22b48395/edIn -
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
nicklaiuppa.com/edu-private-school-boon/
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
nicklaiuppa.com/edu-school-stability-scorecard/
Blog:
Weekly Edu Marketing Strategies - nicklaiuppa.com/blog/
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School - nicklaiuppa.com/edu-free-quote
Services:
Private School Marketing Agency - nicklaiuppa.com/private-school-marketing/
Top 5 Ways to Grow Enrollment with Paid Advertising
Quick results & traffic you can't get for free with paid advertising for your school.
Mentioned in This Episode:
https://nicklaiuppa.com/social-media-marketing-strategies-for-private-schools/
Book - Selling Education: The Definitive Formula For Private School Growth And Retention
Purchase On Amazon ($24.95)
Purchase On My Website ($Free + Shipping)
Join The Newsletter:
https://nicklaiuppa.com/newsletter/
Social Media:
LinkedIn
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
SEO For Private Schools
Free Consultation:
Services:
8 Ways to Grow Enrollment for Free
Money talks but free better. Grow your enrollment without spending a penny with these strategies.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention
Purchase On Amazon ($24.95)
Purchase On My Website ($Free + Shipping)
Join The Newsletter:
https://nicklaiuppa.com/newsletter/
Social Media:
LinkedIn
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
SEO For Private Schools
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Positioning Your School As an ABSOLUTELY in Your Prospects Minds'
You can't be everything to everyone, so plant your flag in the ground and watch the enrollments roll in.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention
Purchase On Amazon ($24.95)
Purchase On My Website ($Free + Shipping)
Social Media:
LinkedIn
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
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Weekly Edu Marketing Strategies
SEO For Private Schools
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If Marketing Your School is Hard, Maybe It's Your School.
Hot take: maybe it's hard to get enrollments because your schools isn't unique enough...
Book - Selling Education: The Definitive Formula For Private School Growth And Retention
Purchase On Amazon ($24.95)
Purchase On My Website ($Free + Shipping)
Social Media:
LinkedIn
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
SEO For Private Schools
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Advertising That Un-sells Your School
All advertising is good advertising... right?
Book - Selling Education: The Definitive Formula For Private School Growth And Retention
Purchase On Amazon ($24.95)
Purchase On My Website ($Free + Shipping)
Social Media:
LinkedIn
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
SEO For Private Schools
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Finding the Marketing Numbers That Really Matter
Instantly know if your marketing and advertising is paying off by knowing these 9 numbers.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention
Purchase On Amazon ($24.95)
Purchase On My Website ($Free + Shipping)
Social Media:
LinkedIn
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
SEO For Private Schools
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
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The Trap of Wanting More
Guarantee the future success of your school in a way that will help you sleep better at night
Book - Selling Education: The Definitive Formula For Private School Growth And Retention
Purchase On Amazon ($24.95)
Purchase On My Website ($Free + Shipping)
Social Media:
LinkedIn
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
SEO For Private Schools
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
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A Unique Private School Marketing Strategy
I'm betting you'll be the only school in your state to do this
Book - Selling Education: The Definitive Formula For Private School Growth And Retention
Purchase On Amazon ($24.95)
Purchase On My Website ($Free + Shipping)
Social Media:
LinkedIn
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
SEO For Private Schools
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
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How to Enroll Prospective Families Before They Even Talk to You
People don't want to be sold to... at least not in the way you're thinking about it.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention
Purchase On Amazon ($24.95)
Purchase On My Website ($Free + Shipping)
Social Media:
LinkedIn
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
SEO For Private Schools
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
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Shaking Things Up a Bit
Creatures of habit... good for life, bad for marketing. Let's shake it up a bit.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention
Purchase On Amazon ($24.95)
Purchase On My Website ($Free + Shipping)
Social Media:
LinkedIn
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
SEO For Private Schools
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
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Get Creative With Your School Marketing
Generic - having no particularly distinctive quality or application. That's a definition I know no school wants to have. Here is how you go from generic to creative (and effective) with your marketing.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention
Purchase On Amazon ($24.95)
Purchase On My Website ($Free + Shipping)
Social Media:
LinkedIn
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
SEO For Private Schools
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
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Avoid Diminishing Returns In Your School Marketing
Book - Selling Education: The Definitive Formula For Private School Growth And Retention
Purchase On Amazon ($24.95)
Purchase On My Website ($Free + Shipping)
Social Media:
LinkedIn
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
The Definitive Formula For Private School Growth And Retention
I distill my eight years of marketing experience into an easy to follow "grow as you go" approach to marketing that you can implement from day one to get and keep more students.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention
Purchase On Amazon ($24.95)
Purchase On My Website ($Free + Shipping)
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
Directory Listings Management
Search Engine Optimization (SEO) For Private Schools Part 2
SEO tools and strategies for private schools to show up number one in Google's search results.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
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Search Engine Optimization (SEO) Strategies for Private Schools
These are the top factors Google cares about when it comes to your private school SEO.
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Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
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A Two-Pronged Approach to Marketing Your School
Don't put all your eggs in one basket, or you'll shoot your eye out... that's how that saying goes right? This is the best way to market your school for both short term and long term gain. Basically, it's how not to shoot your eye out.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
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Private Schools Shouldn't Sell Education
Selling services rather than results is a common trap most schools, businesses, and marketers fall into. In today's show I teach you why selling results (rather than services) is a much better way to go about your marketing.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
What Is Good School Marketing?
Contrary to popular belief, marketing is not things you say to make your school more attractive... or is it?
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
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Can You Serve Two Masters? (Students and Parents)
Advertising to two different purchasers is a no go in traditional marketing... but private schools are a bit of a different story. Here's why.
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Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
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The Sixth Mass Extinction That Nobody Noticed (And What It Means For Your School)
Salespeople are dead... or are they. This is how we're sold to every single day without even noticing that its happening, and how you can do it for your prospective families.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
If You're Desperate for Enrollments, It's Too Late
You cant just 'turn on' your marketing and start getting new enrollments, here's why.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
The Covenant School
https://www.cfmt.org/story/support-survivors-of-the-covenant-school-shooting/
The Big School In The Little Pond
Social Media:
LinkedIn
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
What Mixing Music Taught Me About Private School Marketing
The mark of a true professional is refinement. In this episode I'm sharing how my past life as a music engineer (and what I learned about professionally mixing music) influences how I think approach private school marketing.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
A Plea to School Leadership
Too often I see school leadership only caring about marketing when re-enrollment time is here or there are seats that need to be filled. Today, I'm reading a short chapter from my upcoming book (which is all about private school marketing... go figure) that speaks to the problem of sacrificing a marketing scapegoat.
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Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
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School Magazines Are Good?
School publications are an untapped resource for many, and I get why. They're tough to produce, hard to commit to, and even harder to get approval for. Today, I make the case for school publications by giving you three ways to use them (one is a profit generator) and one way to get the leadership team on board.
Mentioned in the Show:
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
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The ChatGPT Episode (And Other School Marketing AI Things)
I'm sorry but I had to add to the inescapable nature of ChatGPT and do an episode about it however, unlike most of the news you see I don't think it will kill private school marketers or Google. Today we're talking about how AI is just another tool in the marketers belt & why Google will still live on.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
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What Private Schools Can Learn From Creators
Its a tried and true method at this point; build an audience and start a brand. Creators do it everyday and celebrities' have been doing it for ages. I believe that private schools can take a page out of their books & in effect get and keep more students enrolled. Today we explore how.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
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What You Need to Know About Google’s Advertising Changes
Increasingly, Google has been stripping control away from advertisers on it's advertising platform which used to be a bad thing... but now it's pretty good? Were taking a look at the changes they've been making, why they're important, and what you need to do as an advertiser on the platform.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
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Word of Mouth, But Make it Digital
Asking for reviews is awkward, but do the benefits outweigh the tensions? We're looking at why reviews are important for private schools, how to get as many 5 star reviews as possible, and a system that makes it so simple you barely have to think about it.
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Notable People:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services: