The Business Profit Club Podcast
By Business Profit Club
The Business Profit Club PodcastNov 05, 2019
BPC #34 - You, your job and your business are in danger from Machine Learning and AI - here's what to do to save yourself
And why do I need to care?
Listen up my friends...AI is here and if you don't embrace it, you may disappear and disappear fast.
BPC #33 OMG! More shocking discoveries!
Ok so over the last few episodes we have reported on the sad events of one of the partners of BPC and we felt we had drawn a line under it all and were ready to move on...
...but I mean wtf!
When you discover this sort of thing going on we owe it to our listeners to warn of the dangers of being too trusting.
So our message is to be careful because you wouldn't want this to happen to you.
If you have had a similar experience then let's share and commiserate and put in place some better checks before we try again!
And here is the link to our fun chatbot... :)
jo.my/rock_paper_scissors
BPC #32 - The Fall Out From Last Weeks Events!
OMG what a week!
What we have done as a result of what happened. Who we are blaming and why.
The reaction of people, how kind they are and the comments that have led to some disturbing thoughts - it's all in this episode.
PLUS we share our new BPC focus and how we are helping you double your sales, create customer loyalty and reduce costs using AI
Wow - what an episode!!
Until next time:
Here is the link to an example gimbal...they are so cool! https://amzn.to/30SM26B
And try this out because it is SO addictive, simple and engaging (just what your customers will want!!)
Rock Paper Scissors...
jo.my/rock_paper_scissors
BPC #31 - We didn't see that coming...SHOCKING developments at BPC!
We. Did. NOT. See. That. Coming!!!!!
Today we have some very sad and shocking news for our podcast friends. You will not believe it! 😲
Listen carefully as we explain why we feel we could never trust Andy Morrell again.
Following on from episode 20 about why you should not start a partnership, today we explain what happened to us.
It has made us feel sick, extremely low, disillusioned and yet it won't change how we wish to behave. We are so positive about the Business Profit Club's future and just because someone does this to you, it won't make us behave any differently. We are not into revenge or grudges. There isn't time to waste on people who behave badly. Learn from the experience and move on is how Nigel and Si view all of this!
Coming soon will be a series on how AI and chatbots will double your sales, create raving fans whilst slashing your marketing bills using AI
On a happier note...😊...try this super-cool chatbot... https://jo.my/rock_paper_scissors
Enjoy!
BPC #30 - How to start a Membership site (featuring a rhino, an arctic fox, knitting and a sat nav)
100 subscribers at £83.34 per month each will give you a £100,000 a year business!!
WTF!
Subscribe or die - we talked about this in Episode 8 and it is so true that we have to revisit the topic.
Let's face it - the numbers don't lie - you need to add a subscription service to your business now!
The whole world is moving to a subscription based model and we are helping clients create and grow their own membership sites.
Today we talk through some of the reasons why you need a subscription/membership offer for your customers, how to niche down and some of the reasons that are holding people back from creating one.
Perhaps you have an idea, a skill or something that you could share with other people. How do you create your membership? Listen in and we will share some ideas to help you.
We also cover the importance of your Why, your strategy and your destination.
To get your Membership launched in triple-quick time get in touch with us now bob@businessprofitclub.co.uk
BPC #29 - Smart door locks. Don't do anything until you've listened to this episode.
If you have a property that you rent out for short stays to people (you know, like Airbnb) then one of the biggest problems, pains and headaches is access to the property!
Maybe you don't have that but you have an elderly relative who needs to let people in to the property such as carers and you live miles away.
Or perhaps you need to let a neighbour in to the house whilst you are away.
Whatever the situation the question is always: How do you give them a key?
It is possibly THE biggest day-to-day headache for many of us.
What do you do?
Key safe on the wall?
Wait for them to turn up and give them the key?
Fly back from your holiday to let someone in?!
If you have given someone a key, how do you get the key back from them?
How do you let maintenance or cleaners in?
The list of problems with keys - lost, broken, copied(!!), locksmiths, loads of keys, wrong keys, key management, security, time, travel, frustration, stress, etc is a real issue.
Today though we have an answer to your prayers!
Nigel T is joined by a locksmith, a lock manufacturer and a landlord to talk about the problems and the solution.
To get more info click this link http://tiny.cc/doorlock
BPC #28 - WordPress is ruining your business...
Have you ever asked someone to build you a website and when they say what do you want it to be you replied...
Easy. Cheap. Secure. Fast & Sexy!?!?
Relax because we have all done that.
But then did you find that what you got was more a case of...
Difficult. Expensive. Not secure. Slow and definitely not sexy?
Yes. We have probably all been there too 😆
If you wanted a website fast and you wanted it cheap and you wanted to be in control of changes and you got it from Fiverr or People Per Hour then the chances are you got a WordPress site. Perfect! Or is it? It could be that your WordPress site is setting you up for failure...security issues, plug in update problems, broken website links, poor SEO and rankings, being HACKED!!!
So how do you make sure your website is what you dreamed it would be?
It isn't easy if you don't know so that's why we are talking you through several key decisions you need to make that you probably never thought of...
- Bespoke coded website?
- WordPress based website?
- Does it make a difference?
- Speed of website, is it important?
- How Google views websites
- Who looks after the website?
- Who updates your website?
- Who or what keeps your website secure?
Today Andy talks us through what you need to consider when you make your choice 🎯so you make a GOOD CHOICE!
There is a lot to take in and you need to understand what you are getting for your money. After all your website could be one of the best marketing tools you have.
Listen up and wise up 😎
If your website and marketing needs some life and oomph putting into it then get in touch now... bob@businessprofitclub.co.uk
BPC #27 - Facebook Groups and why should you go vegan? Convince Me!
Do you have a Facebook Group?
If not then with the changes that are coming to Facebook Groups you may be missing out on a HUGE opportunity for your business or community group
Nigel T, Si Si and Andy went to a Facebook event - the Community Leadership Circles - in Leeds where there was the opportunity to network with other Facebook Group Admins and potentially influence Facebook Group development
The hosts of the event, Paula and Daniel, were great and who knows, some of our suggestions may soon be available in Facebook Groups!
Whilst there, we created a new group for you to join called Convince Me...it's your chance to agree or disagree with a point of view but rather than just saying "you're wrong and you're a...!" you have to put down some really good reasons. If they are good then I may change my mind!
Join the Group https://www.facebook.com/groups/canyouconvinceme/
First question...You must be mad to be a vegan...😲
BPC #26 - "No one sees my posts..." Why you need to understand Facebook Newsfeed Ranking
Many people are bemused at the Facebook Newsfeed - Why do I see this? Why don't I see that? Why does no-one see my Page posts?
Today's episode we use Facebook's guidance notes to explain the Facebook Newsfeed Ranking system and what it means to you AND how you could influence the number of people who see your content in the Newsfeed - all important stuff 😎
So this is what Facebook say...
"We want to show you the posts that you care about"
"Each time you visit Facebook, we try to show you the posts we think you'll find interesting. We prioritize posts that might spark conversations among people, like posts shared by people, Groups or Pages you interact with frequently. We don't always get it right, so we've also built controls to help you manage what you see in your News Feed."- The Facebook Help Team
This is what Facebook say about what you see in your newsfeed..."What influences the order of posts in my News Feed?To help connect people to the posts that matter to them most, we use a process called ranking.
News Feed ranking creates a personalized and diverse stream of posts from the people, news sources, businesses and communities you've connected with on Facebook.What influences ranking
Some things influence ranking more than others, and some of the most important factors include:
- How often you interact with posts from friends, groups or Pages (friends and family are prioritized).
- If the type of post is something you often interact with (example: photo, video, link).
- The number of comments, likes, reactions and shares a post receives from the people and Pages that see it. Keep in mind that these posts are shared by the friends, groups or Pages you follow.
- How recently something was posted.
Some things have a smaller influence over what you see. We may take into account signals such as how fast your internet connection is right now or what kind of phone you're using (because this can affect how quickly things can load on your News Feed).
These are just some of the thousands of signals that may be considered for News Feed ranking.Manage what you seeYou can control what you see from your News Feed preferences or check your privacy settings.
Some of the options for managing what you see in your News Feed include:Select a person or Page to see their Content first. Snooze a person, Page or group. Hide or unfollow posts from people, Pages or groups
To see what influences the order of posts you're seeing in your News Feed:
1 Go to the post
2 Tap ...in the top right and select Why am I seeing this post?"
So this should explain why you see what you see and how you can try to influence the organic reach of your posts!
Hope you found that useful.
Cheers for now Nigel, Si and Andy 🎯
PS We will keep you posted about the Facebook event we are going to...!
BPC #025 - Brexit Solved with a Chatbot BOOM!
Pain and Challenges - solving these for your customer at a profit is the basis of your business.
But you need to understand who your customer is what their pains are and how you solve them.
Do you even connect with your customers? Your customers are your business engine, your most powerful asset, your growth tool and yet most businesses ignore connecting with them!
Why? Because we never ask or we make it difficult or we give customers a new challenge/pain to connect with us.
That's madness and it's why we have created our Connxxus system to make connecting you and your customer as easy as 1 2 3.
But what has this got to do with Brexit, Chatbots and Restaurants?
Probably nothing but Nigel T, Si Si and Andy Morrell manage to weave them expertly together and produce another award-winning episode of the Business Profit Club Podcast
Subscribe, review us and we will give you a shout out - even if your review is hateful and riddled with spite, malice and ill will 😂
bob@businessprofitclub.co.uk
BPC #024 - Advice, do you ever listen to it?
Advice. What do you think of it?
Friends, family or strangers it doesn't seem to matter. We tend to ignore them, disagree or declare 'I know that'.
Ever been guilty of it? We know we have!
But as Nigel, Andy and Si start their Business Profit Club journey they have decided to open their minds to advice...and then ignore it!!! Haha. Not really. They are looking, listening and taking it all in.
Why?
Because there are people out there, amongst all the numpties, who know their stuff and are willing to share. They are the diamonds and you need to be willing to dig through the rubble to find them!
In this episode the boys chat about mentors, coaches and what a new opinion can do for your business.
All of which is to launch the Business Profit Club services - chatbots and digital marketing magic - to the wider world...BOOM
www.businessprofitclub.co.uk and try a chatbot flow at https://tiny.cc/bpcrent
BPC #23 - How to feel the fear and go LIVE anyway!
How to feel the fear and go LIVE anyway!
Are you scared of doing a LIVE video?
Relax because you are probably in the majority!
Oh I couldn't go LIVE because look at my hair, what do I say, what if I mess it up, look at what I'm wearing...sound familiar?
Well now there is no excuse because Nigel, Si and Andy talk you through how you can pre-record your LIVES...wtf?! EXACTLY - it's true, you can go LIVE without going live.
Find out more and tell us how that makes you feel about LIVE video now!
To get in touch with us https://facebook.com/businessprofitgroup or DM us on Instagram @businessprofitclub or email us at hello@businessprofitclub.co.uk
BPC #22 - The Massive Problem With Business Cards
Ever been networking?
Ever wanted to connect with someone and they ask if you have a business card?
Now, whether you have one or not there is a big problem with the business card.
Actually there are about 100 problems and today we talk about how we have created (or even invented!!) the answer...
...what do you think?
Try the chat link at https://m.me/businessprofitclub?ref=w5839836
Nigel T, Si Si and Andy can be found at the Business Profit Club
www.businessprofitclub.co.uk
BPC #21 - 3d Printing, by 2020 90% of all content will be video and more!
Three superstars, Nigel T, Si Si and Andy chat about the power of video, the fascination with watching something 3d print and what we have been doing.
Did you know that by 2020 it is estimated that 90% of all content consumed will be video. Holy smokes...that 's next YEAR! So now is the time to get your video content in order!!
And it is the time to get the video that reflects your business created. Andy talks us through some of his drone and video work that creates videos that perfectly reflect your business. Have you seen the videos on the Business Profit Club Facebook page of us messing about with his drones 😎
Then we touch on business cards and how we have been working on a tech solution that includes 3d printers, chips and other clever stuff.
It is all happening at the Business Profit Club!
BPC #020 - A business partnership is a BAD idea - so why are we doing it?
Google it and you will see loads of opinions that a business partnership is a BAD idea.
People will wax lyrical that a partnership is doomed to fail.
So why the hell are we trying it?!!
To be frank we're not sure but Nigel T, Si Si and (new guy) Andy have decided that we are going to try.
AND to help we are discussing 8 great things that every partnership should consider so that the partnership has the best chance of success.
You can get the simple MindMap of the 8 topics right here >>> http://tiny.cc/bpcmindmap
This is the start of a journey and it will show the behind the scenes of the Business Profit Club - how, what, when, where, who and why of what we do to grow the Business Profit Club from zero to ????
It's gonna be fun!!
BPC #19 - Bot Chat! Is there nothing a chatbot cannot do??!!
Bot chat - what that?
Today we talk through the free MINDMAP giveaway that covers:
- why you need a chatbot for your business.
- how it makes customer engagement almost frictionless
- where it can be depolyed
- what it can do for increasing customers, sales and profits
- and when you can access the tech...the answer is RIGHT now!
In fact one of our key offerings to clients are chatbots. We have covered a wide range of businesses and we love to work out you, your business and your customer to create a Chatbot that will blitz it!
We went live on Facebook as well and the Facebook posts gave a demo of how people could type in Mindmap and the bot we had created sends out a mindmap direct to your Messenger inbox - 😎huh?!
If you go to the https://facebook.com/businessprofitclub page then find the live recording, you can comment with the word #Replay and the bot will send you a mindmap!
BPC #18 - Why you need a business coach & BONUS - how to increase your profits today!
Imagine you are watching the Olympics and the winner is stepping on to the podium to collect the Gold medal.
Imagine your favourite team winning the Champions League
Or picture Rory McIlroy winning the Masters on a beautiful April Sunday at the immaculate Augusta National in Georgia
What do they all have in common?
Talent, skill, perseverance, yes probably all those in spades.
But what else?
That's right - a coach. And probably more than one.
Why is that?
Dive in today's episode to find out more from business coach Mark P Bowen.
If you are stuck in business being busy but just spinning your wheels; if you are trying to grow but just don't know what to do next, then this episode is for you.
Find out how to earn more money TODAY by implementing this one (obvious but nobody dares to do it) thing!!
Catch up with Mark at https://www.linkedin.com/in/markpbowen/
BPC #17 - How things morphed into a Q&A on Instagram live
So the plan was to explain what we are up to at the Business Profit Club!
We managed to cover off most of the points but as we were recording the episode live on Facebook and live on Instagram we got distracted with a bit of a live Q&A session with a viewer in Florida!
The upshot of this Q&A was to highlight our No. 1 point which was to help others - and we may be getting the Instagrammer on to the podcast at some point in the future to go through their marketing plans.
How cool is that?
Interact and we will reach out to you to offer some help!
BPC #16 - How your values will make your decisions for you!
Have you ever felt that a certain decision just ain't right?
Like when your gut is telling you to walk away?
If like us that has happened (or it did but you ignored it and regretted it!!) to you then you might be wondering why...
...and what we talk about today is that it could be that your decisions are not being made by you at all but by your values.
So if you don't like your decision making maybe you need to look at your values.
We are talking all things values today and how you can identify them and what you can do about them.
Have you ever worked out your values? Well you need to listen in to today's episode.
Thank you to all the comments and feedback about the show. Keep them coming, subscribe, review us and get in touch - message us at Facebook.com/businessprofitclub
BPC #15 - What to do when life throws some sh*t your way
Sometimes the euphoria of setting those goals for the New Year has disappeared into the darkness of poor sales and bad cash flow.
Things can seem bad, feel stressful and the doom and gloom stretches out in front of you like a tunnel with no end and no light.
But there are things you can do to help overcome the situation and we chat about them in this episode.
For Si Si the biggest turn around was in a book called The Vortex by Esther and Jerry Hicks.
Whatever it is that you need to turn it around, remember you can reach out to us and we will always give you a hand up.
You, me, us, everyone - you are only alone if you don't ask for support. Everyone at some point will need it. Relax, recognise the time might be now to ask for it and get the support you need.
Nigel did go off at a tangent but the poetry is by Keats - melancholy is a theme because how can you experience the highs if you don't experience the lows!
BPC #14 - Top 10 Content Google Ranking Tips For More Customers, Sales and Profit
Welcome once again to the BPC podcast and today we are talking about getting your content ranking higher on Google.
Imagine if your content could rank higher on Google and your content generated more and more organic reach - which means more customers, more sales and more profit. Wouldn't that be amazing?
Listen carefully, use the free checklist (see below) and see what you can do for nothing to increase your content eyeballs!
You may know some of these already but are you actually using them?
Go to https://businessprofitclub.co.uk/podcast/14 and download a free checklist to use to see if you are making your content rank highly
Si Si definitely knows his stuff when it comes to this area and Nigel T teases out his knowledge. Boom 💥
BPC #13 - Facebook Ads do NOT work for my business...
If you are thinking that Facebook Ads do NOT work for my business then Nigel T and Si Si have a different opinion!
Maybe it is true - but the chances are that the problem is not with Facebook...it is with your approach to Facebook.
Is it time for a rethink about your marketing approach?
Download the free MindMap to follow the discussion and check whether now is the time to have another (proper!) go at Facebook Ads for your business.
Go to https:businessprofitclub.co.uk/podcast to get your copy.
BPC #12 - Chatbots! And why not having one could be costing you big time!
Imagine you have a worker who is happy to work 24 hours a day, every day of the year, answering the same questions day after day, without wanting a break or a holiday and best of all they won't ask for a pay rise.
In fact they don't even want paying!
Wouldn't that be amazing?
Well it is here, available and ready to work for you.
Welcome to the world of Chatbots.
Listen as we go through some of the reasons why we love chatbots so much and how powerful they are and that you MUST be using them in 2019!
Remember to get our MindMap of this episode so you can remember and action all the points we talk about. Get the FREE MindMap at http://tiny.cc/u8ax2y
BPC #11 - How to work out your ideal Avatar
All sorts going on with a simultaneous Instagram Live (with our new star - Paloma!) and podcast.
Today it is all about your customer and how to work out who your ideal customer is - your perfect Avatar.
And we have a Freebie for you - just go to www.businessprofitclub.co.uk/courses and download the FREE Avatar guide.
Also there is a free MIND MAP of the episode to help remind you of the key nuggets in this episode.
Remember: if you cannot describe who your customer is then your marketing will NEVER be anything other than rubbish!!
Get the guide NOW [www.businessprofitclub.co.uk/courses and download the FREE Avatar guide] and tell us who your ideal customer is!
BPC #10 - Starting or Growing a New Business - What You Need To Know
This week Nigel T and Si Si delve into a load of questions that you need to answer before you go all out on your business.
And this episode is brought to you with the help of an amazing Mind Map...which you can get as an aide memoir to help you check that you have considered everythign we spoke about on this episode.
Wow! How cool is that?
There is a lot to consider when you are starting or growing a business like: your skills, knowledge, time, desire, risks, working alone or with others, mindset and more.
But you have to consider them all!
If you need help then the Business Profit Club membership could be perfect for you. Go now to www.businessprofitclub.co.uk/membership to find out about our £1 offer :)
The episode is also featured on the Facebook page www.facebook.com/businessprofitclub as a behind the scenes look at a podcast recording!!
Enjoy and see you all next week...
BPC Episode 9 - Is email dead in 2019?
Let's face it, our email inboxes are full of thousands of unread emails so that must mean for businesses email is dead in 2019, doesn't it?
Find out the dangers of:
- relying on social media channels
- trying to sell in public
- ignoring email
Full of top info and opinion, this is another great episode! :)
BPC Episode 8 - BPC - Episode 8 - Subscribe or die - why your business needs a membership offer NOW!
Welcome to 2019 and the (our prediction) biggest business model of the year - Subscriptions. [And how you can get a lifetime rate on our membership if you register right now!!]
Ok so Subscriptions and Membership are not new but this year you will see subscriptions for everything. Believe us!
And one of the best ways to get people in to your funnel are Messenger Bots - you can test our Messenger ChatBot as it leads you to our example - go to www.businessprofitclub.co.uk or our Facebook page /BusinessProfitClub
If you don't know Messenger Bots or the Subscription model then those are two of the biggest reasons that you need to be in the Business Profit Club
BPC Episode 7 - Top 5 Must Read Books for 2019
Hey there everyone and Happy New Year!
Today's episode is a Top 5 of the books to read in 2019 - something for everyone and everyone needs something!!!!
Whether you read on a kindle, listen through Audible or hold the physical item, you have to consume books!
Stats show that business CEOs and owners read 50 a year whereas most people struggle to read 1 a year.
Notice a link?! Here are my favourite 5 from 2018 out of about 75. Some I read many many times others just the once. I explain what I got from them and how they have helped me.
Will you enjoy them? Yes. And each of these books will add something to your business. Guaranteed!! Write to me if they don't :)
To get the full list go to www.businessprofitclub.co.uk
BPC episode 6 - Merry Christmas and What a Present 2019 is Going To Be!!
Will it be the start of your online business?
If that is your dream then turn it into a reality with us and the Business Profit Club.
www.businessprofitclub.co.uk and register to be on the VIP list for our new membership and make those dreams come real in 2019.
Merry Christmas from Si and Nigel T
Business Profit Club Episode 5 - Facebook Ad into Messenger bot with insane results!
The basic funnel is so simple (but you need to know what you are doing) and we talk you through the steps.
Talk about low cost, fantastic results and an audience ready for more sales!
Awesome and you can do this too. Check out www.businessprofitclub.co.uk for more details
Business Profit Club Episode 4 - Goals! How do you set your goals for 2019?
Goals are important but are most of the goal setting gurus setting you up to fail...Nigel and Si Si debate how to set goals that you can achieve.
And why your goals should be like compound interest, the 8th wonder of the world!
Start 2019 right, right now!
Business Profit Club - Episode 3 - Let's talk platforms and I don't mean 9 3/4 - but they are magic
If you haven't grabbed your online real estate then stop everything and go do it NOW!
We talk you through how and why it is important to your business and profits.
Loads of insight and things you must do. Listen carefully and then go do it and let us know how you got on.
Magic!
Business Profit Club - Episode 2 - Forget Corporate Speak - tell a story to grow your profits
Today we give an overview as to how you can change your company narrative to a story and drive up sales and profits as a result.
Powerful stuff!
Business Profit Club - Episode 1 - Welcome and let's grow your business profits!
And when it comes to your business profits, are they growing?
Si Hearn and Nigel T Best share their expertise, knowledge and simple actionable steps to help you grow your profits.
Google ads, Facebook ads, SEO, Chatbots, Podcasting, Linked In, Instagram, Websites, software reviews, book reviews, business management, and more are discussed, explored and shared.
New to business - this podcast is for you
Growing a business online - this podcast is for you
Already online but not getting the growth you hoped for - this podcast is for you
Want more Business Profit - this podcast is DEFINITELY for YOU!
Subscribe, share, review - and join in the conversation.
Ok, let's do this...