Offer a lead magnet: A lead magnet is a valuable resource that you offer to visitors in exchange for their contact information. Examples of lead magnets include ebooks, templates, checklists, courses, and webinars.

Use opt-in forms: Opt-in forms are a simple but effective way to capture the contact information of potential subscribers. Use opt-in forms on your website, blog, and social media channels to encourage visitors to join your email list.

Use exit-intent pop-ups: Exit-intent pop-ups are forms that appear when a visitor is about to leave your website. They can be used to capture the contact information of potential subscribers before they leave.

Use social media: Social media is a powerful tool for building your email list. Use platforms like Facebook, Instagram, and LinkedIn to promote your lead magnet and encourage followers to join your email list.

Use content upgrades: Content upgrades are lead magnets that are specific to a blog post or piece of content. They can be used to encourage readers to join your email list in exchange for additional value related to the content they are consuming.

Host giveaways and contests: Giveaways and contests are a great way to attract new subscribers. Offer a prize and require participants to join your email list in order to enter.

Collaborate with other businesses: Collaborating with other businesses can help you to tap into their audience and grow your email list. Consider partnering with complementary businesses to promote each other's lead magnets and email lists.

Use referral marketing: Referral marketing is a way to encourage your existing subscribers to refer their friends and colleagues to your email list. Offer incentives, such as discounts or exclusive content, to encourage referrals.

Include calls-to-action in your content: Calls-to-action (CTAs) are buttons or links that encourage readers to take a specific action, such as joining your email list. Include CTAs in your blog posts, social media posts, and other content to encourage readers to join your email list.

Use paid advertising: Paid advertising, such as Google Ads or Facebook Ads, can help you to reach a wider audience and grow your email list. Use targeted ads to promote your lead magnet and encourage potential subscribers to join your email list.

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#007: Why you don’t need paid Ads

Nine to Thrive - Lead Generation UncoveredBy The Thrive Business AcademyAug 31, 2022