Nir And Far: Business, Behaviour and the Brain

Getting Your Product Into the Habit Zone - Nir&Far

An episode of Nir And Far: Business, Behaviour and the Brain

Avatar
By Nir Eyal
About
Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal.
More places to listen
Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal.

More places to listen

Ways To Get People To Do Things They Don’t Want To Do - Nir&Far
A reader recently asked me a pointed question: “I’ve read your work on creating user habits. It’s all well and good for getting people to do things, like using an app on their iPhone, but I’ve got a bigger problem. How do I get people to do things they don’t want to do?” Taken aback by the directness and potentially immoral implications of his question, my gut reaction was to say, “You can’t and shouldn’t!” To which his response was, “I have to; it’s my job.” This gentleman, who asked that I not disclose his name, is the corporate equivalent of the guy the mob sends to break kneecaps if a worker doesn’t do as they’re told. For the past decade, he has run the same methodical process of cajoling, and at times threatening, people to do things they don’t want to do. “It’s really unfair and mean. I know it is,” he said. “But people have to comply or else people get hurt.” You can read the Nir and Far blog post on: Ways To Get People To Do Things They Don’t Want To Do https://www.nirandfar.com/ways-to-get-people-to-do-things-they-dont-want-to-do/ Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
10:02
December 9, 2019
What Killed Turntable.fm? - Nir&Far
Nir’s Note: In this guest post, Ryan Hoover, Director of Product at PlayHaven, utilizes my thinking on the “Habit Zone” to shed light on where Turntable.fm fell short. Ryan blogs at ryanhoover.me and you can follow him on Twitter at rrhoover. As I described nearly two years ago, much of Turntable’s success was due to its well-executed social engagement loop; however, that wasn’t enough. So what went wrong? You can read the Nir and Far blog post on: What Killed Turntable.fm? https://www.nirandfar.com/what-killed-turntable-fm/ Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
04:13
December 2, 2019
When Designing for Good Is Bad - Nir&Far
We in the design business love when people do what we want. Nothing is more satisfying than when a user intuitively understands what to do with what we’ve built. At the heart of good design, however, is understanding what the user really wants to get done. But what of designing for behaviors people don’t want to do, at least not right now? We all know we should eat healthier, exercise more, create fewer greenhouse gases, give more to charity, and vote in every local election from city council to school board. But do we? Despite countless organizations and nonprofits encouraging us to do what we know we should, we often don’t. Why is designing for behaviors in the user’s best interests so hard? You can read the Nir and Far blog post on: When Designing for Good Is Bad https://www.nirandfar.com/when-designing-for-good-is-bad/ Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
06:13
November 25, 2019
To Become a Superstar, Improve Your Strengths (Not Your Faults) - Nir&Far
Nir’s Note: This guest post is by Auren Hoffman, the CEO of LiveRamp in San Francisco. This essay is a bit different from the normal subject matter on the blog but I hope it will stir some discussion about which of our personal habits are worth improving. Connect with Auron on Twitter at @auren or on Facebook. To really differentiate yourself and become a superstar in this winner-take-all world, you should be focusing on improving your strengths, not your weaknesses. You can read the Nir and Far blog post on: To Become a Superstar, Improve Your Strengths (Not Your Faults) https://www.nirandfar.com/to-become-a-superstar-improve-your-strengths-not-your-faults/ Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
06:06
November 18, 2019
This Simple Equation Reveals How Habits Shape Your Health, Happiness, and Wealth - Nir&Far
Nir’s Note: This guest post is by James Clear. James writes at JamesClear.com, where he share ideas for mastering personal habits. Join his free newsletter here. In 1936, a man named Kurt Lewin wrote a simple equation that changed the way we think about habits and human behavior. You can read the Nir and Far blog post on: This Simple Equation Reveals How Habits Shape Your Health, Happiness, and Wealth https://www.nirandfar.com/this-simple-equation-reveals-how-habits-shape-your-health-happiness-and-wealth/ Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
07:31
November 11, 2019
It’s Not All Fun And Games: The Pros and Cons of Gamification at Work - Nir&Far
Nir’s Note: This post was co-authored with Stuart Luman, a science, technology, and business writer who has worked at Wired Magazine, the Bulletin of the Atomic Scientists, and IBM. In the never-ending effort to motivate employees, companies are taking cues from video games–adding scoring, virtual badges, and other game-like elements to everyday work processes to make jobs more fun. You can read the Nir and Far blog post on: It's Not All Fun and Games: The Pros and Cons of Gamification at Work https://www.nirandfar.com/its-not-all-fun/ Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
07:53
November 4, 2019
Is “Lean Startup” Right for Your Idea?-Nir&Far
Nir’s Note: Lyle McKeany is an entrepreneur writing and working on an early-stage startup. In this essay, he shares his experience using lean startup methodologies with my Hook Model at the Lean Startup Machine conference. This article also appears today on Pando Daily. Follow Lyle on Twitter @lylemckeany. The conventional view of lean startup ideation methodology is to identify a problem, test your riskiest assumption with a certain success criterion, talk to potential customers before coming up with a solution. Then pivot or persevere until you validate a solution. But it turns out that this conventional view isn’t always the appropriate approach. Here’s how my experience at a Lean Startup Machine(LSM) event in San Francisco earlier this month proves it. You can read the Nir and Far blog post on: Is “Lean Startup” Right for Your Idea? https://www.nirandfar.com/right-for-your-idea/ Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
09:07
October 28, 2019
How To Cope with Your Insane Jealousy Of The WhatsApp Deal-Nir&Far
Wednesday was my birthday. It should have been a great day. My wife and daughter had prepared a delicious breakfast, I had lunch with close friends, and I finished up some writing and client work. At the end of the day I headed to San Francisco to enjoy a swanky scotch tasting at a friend’s house. Then I heard the news. WhatsApp had been purchased by Facebook for $19 billion. When I read about the deal I blurted out the words, “Holy Crap!” so loudly that a stranger nearby gave me a disapproving look. You can read the Nir and Far blog post on: How To Cope with Your Insane Jealousy Of The WhatsApp Deal https://www.nirandfar.com/how-to-cope-with-your-insane-jealousy-of-the-whatsapp-deal/ Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
06:10
October 21, 2019
People Don’t Want Something Truly New, They Want the Familiar Done Differently - Nir&Far
I’ll admit, the bento box is an unlikely place to learn an important business lesson. But consider the California Roll — understanding the impact of this icon of Japanese dining can make all the difference between the success or failure of your product. The California Roll provided a gateway to discover Japanese cuisine and demand exploded. Over the next few decades sushi restaurants, which were once confined to large coastal cities and almost exclusively served Japanese clientele, suddenly went mainstream. Today, sushi is served in small rural towns, airports, strip malls, and stocked in the deli section of local supermarkets. You can read the Nir and Far blog post on: People Don’t Want Something Truly New, They Want the Familiar Done Differently https://www.nirandfar.com/california-role-rule/ Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
07:46
October 14, 2019
Marketplaces & The Curse of the Network Effect-Nir&Far
Marketplace businesses exist to connect two or more parties, typically the buyers and the sellers. Investors love these marketplace businesses because they tend to grow quickly and spawn winner-take-all companies. A long line of successful Silicon Valley startups have found success providing a place for people to connect and transact. Examples of these kinds of companies include industry titans like eBay and LinkedIn but also include some of today’s web darlings like Uber and AirBnB. You can read the Nir and Far blog post on: Marketplaces & The Curse of the Network Effect https://www.nirandfar.com/the-curse-of-the-network-effect/ Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
07:38
October 7, 2019
The Secrets of Addictive Online Auctions-Nir&Far
Nir’s Note: This guest post was authored by Lisa Kostova Ogata, one of the first product managers at Farmville and a VP of Product at Bright.com (sold to LinkedIn). While at Zynga, Lisa learned how to shape user behavior, but in this essay she describes her surprise when she found herself unexpectedly hooked. I don’t consider myself a gambler. I’m the person who places a minimum bet at the roulette table with the specific intent of getting a free drink — after all, it’s cheaper than buying one at the bar. Yet, there I was on a Monday night, glued to my computer screen for over an hour as I watched an online auction. I couldn’t resist. You can read the Nir and Far blog post on: The Secrets of Addictive Online Auctions https://www.nirandfar.com/online-auctions/ Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
10:41
September 30, 2019
The Power of No-Nir&Far
Nir’s Note: Is “no” the most powerful word in the English language? In this guest post Chikodi Chima explores the power of no and what happens when people say, “No.” Chikodi is a former VentureBeat staff reporter who helps startups with their public relations and marketing. His blog is PR Tips For Startups and he is @Chikodi on Twitter. Sirens were beautiful creatures from Greek Mythology who lured sailors to their death.  The power of their song was so irresistible it would cause captains to steer their boats into the rocks and drown. We are also seduced daily by ideas that sound great at first, but may leave us shipwrecked, unless we have the power to say no. You can read the Nir and Far blog post on: The Power of No https://www.nirandfar.com/the-power-of-no/ Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
05:55
September 23, 2019
“Yes, And”: The Two Words that Created a #1 App-Nir&Far
Nir’s Note: In contrast to last week’s post on the power of saying “no,” Eric Clymer shares how a creative attitude helped his team build a #1 ranked app. Eric was the lead developer of the “A Beautiful Mess” app and is a Partner at Rocket Mobile. In improv comedy, there are really only two words that matter: “Yes, and.” You share a premise, form a scene, create a character, and if everything works out right, kill the audience. Then, you try and do it again with another, “Yes, and.” You can read the Nir and Far blog post on: “Yes, And”: The Two Words that Created a #1 App https://www.nirandfar.com/the-two-words-that-created-a-1-app/ Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
07:10
September 16, 2019
Variable Rewards: Want To Hook Users? Drive Them Crazy-Nir&Far
In advertising, marketers reinforce a behavior by linking to the promise of reward. “Use our product,” they claim, “and you’ll get laid”; it’s the gist of many product pitches from soap to hamburgers. But online, feedback loops aren’t cutting it. Users are increasingly inundated with distractions, and companies find they need to hook users quickly if they want to stay in business. Today, companies are using more than feedback loops. They are deploying the Hook Model. You can read the Nir and Far blog post on: Variable Rewards: Want To Hook Users? Drive Them Crazy https://www.nirandfar.com/want-to-hook-your-users-drive-them-crazy/ Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
08:39
September 9, 2019
This Will Be the Last Article You Read-Nir&Far
If the Internet had a voice, I am fairly certain it would sound like the HAL 9000 from 2001: A Space Odyssey. “Hello Nir,” it said to me in its low, monotone voice. “Glad to see you again.” “Internet, I just need a few quick things for an article I’m writing,” I’d reply. “Then it’s back to work. No distractions this time.” You can read the Nir and Far blog post on: This Will Be the Last Article You Read https://www.nirandfar.com/this-will-be-the-last-article-you-read/ Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
07:56
September 2, 2019
This Simple Equation Reveals How Habits Shape Your Health, Happiness, and Wealth-Nir&Far
Nir’s Note: This guest post is by James Clear. James writes at JamesClear.com, where he share ideas for mastering personal habits. Join his free newsletter here. In 1936, a man named Kurt Lewin wrote a simple equation that changed the way we think about habits and human behavior. Known today as Lewin’s Equation, this tiny expression contains most of what you need to know about building good habits, breaking bad ones, and making progress in your life.Let’s talk about what we can learn from Lewin’s Equation and how to apply these ideas to master the habits that shape your health, happiness, and wealth. You can read the Nir and Far blog post on This Simple Equation Reveals How Habits Shape Your Health, Happiness, and Wealth https://www.nirandfar.com/this-simple-equation-reveals-how-habits-shape-your-health-happiness-and-wealth/ Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
07:31
August 26, 2019
The Unbelievable Future of Habit-Forming Technology-Nir&Far
Nir’s Note: Jane McGonigal is a game designer at The Institute for the Future and bestselling author of Reality is Broken and SuperBetter. She’ll be speaking at the upcoming Habit Summit in April. (You can register here!) In this interview with Max Ogles, McGonigal discusses impact of future technologies on behavior, habits, and the way we design products. Q: You recently worked on a project designed to visualize the future of technology. The idea was that using some future, not-yet-existent product, nicknamed FeelThat, people could actually share emotions with each other. (Here’s a link to the video.) What was the thinking behind it?Jane McGonigal: This is a project with Institute for the Future to look at some of the emerging technologies that are being prototyped, tested, and innovated right now. We try to imagine where technologies might take us in a decade or more if they became widespread and popular. We use a process to collect signals, or “clues,” about the future that suggest things that might have the potential to change our lives down the road. You can read the Nir and Far blog post on: The Unbelievable Future of Habit-Forming Technology https://www.nirandfar.com/the-unbelievable-future-of-habit-forming-technology/ Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
09:52
August 19, 2019
The Secret Marketing Power of Evolutionary Psychology-Nir&Far
Nir’s Note: Gad Saad is a professor of marketing at Concordia University and the author of The Consuming Instinct. He’ll be speaking at the upcoming Habit Summit in April. (You can register here!) In this interview with Max Ogles, Saad discusses the role of evolutionary psychology in modern marketing. Q: Let’s start with a simple question: What is evolutionary psychology?Gad Saad: Evolutionary psychology is applying evolutionary theory to understand the human mind. Evolution is typically used to explain all biological diversity, from how flowers evolved, to how a particular trait of an animal evolves. For example, why does the peacock have its tail that way that it does? The exact same tools of biology apply when we’re trying to understand the human mind. Put simply, evolutionary psychology is the pursuit of understanding the human mind through an evolutionary lens. You can read the Nir and Far blog post on: The Secret Marketing Power of Evolutionary Psychology https://www.nirandfar.com/the-secret-marketing-power-of-evolutionary-psychology/ Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
07:44
August 12, 2019
The Real Reason You’re Addicted to Your Phone-Nir&Far
Nir’s Note: This guest post by Avi Itzkovitch offers some clues as to why we can’t seem to put our cell phones down. Avi (@xgmedia) is an Independent User Experience Consultant. He is currently working from his Tel-Aviv Studio XG Media. Do you constantly check your smartphone to see if you’ve received messages or notifications on Facebook? Does your phone distract you from your studies or work? Do your friends, parents, children, or spouse complain that you are not giving them enough attention because of your phone? You may be addicted to your phone. You can read the Nir and Far blog post on: The Real Reason You’re Addicted to Your Phone-Nir&Far https://www.nirandfar.com/the-real-reason-youre-hooked-to-your-phone/ Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
09:26
August 5, 2019
The Psychology of Notifications: How to Send Triggers that Work-Nir&Far
Nir’s Note: This post was co-authored with Ximena Vengoechea. Ximena is a design researcher at Twitter and will be speaking at this year’s Habit Summit.  In his famed experiments, Ivan Pavlov trained his dogs to associate mealtime with the ring of a bell. Pavlov found he could elicit an involuntary physical response in his dogs with a simple jingle. Every time his bell rang, the dogs began to salivate.Today, the beeps, buzzes, rings, flags, pushes, and pings blasting from our phones prompt a similar response. They are the Pavlovian bell of the 21st century and they get us to check our tech incessantly.However, as powerful as these psychological cues are, people are not drooling dogs. Your product’s users can easily uninstall or turn off notifications that annoy them. You can read the Nir and Far blog post on: The Psychology of Notifications: How to Send Triggers that Work https://www.nirandfar.com/notifications-that-work/ Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
07:10
July 29, 2019
The Number One Reason Good Habits Don't Last-Nir&Far
Nir’s Note: This guest post is written by Max Ogles. Max writes at MaxOgles.com about behavior change, psychology, and technology. Sign up for a free copy of his upcoming e-book, “9 Ways to Motivate Yourself Using Psychology and Technology." A commonly quoted and incredibly scary stat reveals that 9 out of 10 people who undergo heart bypass surgeries as a result of poor health are unable to change their habits, even with their lives on the line.We’ve all failed at something, though luckily most of us don’t face death as a consequence.  You can read the Nir and Far blog post on: The Number One Reason Good Habits Don't Last https://www.nirandfar.com/the-number-one-reason-good-habits-dont-last/ Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
09:16
July 22, 2019
The Next Secrets of the Internet - Nir&Far
Right now, someone is tinkering with a billion dollar secret — they just don’t know it yet. “What people aren’t telling you,” Peter Thiel taught his class at Stanford, “can very often give you great insight as to where you should be directing your attention.”Secrets people can’t or don’t want to divulge are a common thread behind Thiel’s most lucrative investments such as Facebook and LinkedIn, as well as several other breakout companies of the past decade. The kinds of truths Thiel discusses — the kinds that create billion dollar businesses in just a few years — are not held exclusively by those with deep corporate pockets. In fact, the person most likely to build the next great tech business will likely be a scrappy entrepreneur with a big dream, a sharp mind, and a valuable secret. You can read the Nir and Far blog post on: The Next Secrets of the Internet: https://www.nirandfar.com/the-next-secrets-of-the-web/ Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
08:24
July 15, 2019
The Mind-Hack I Used to Help My Father Lose Weight
When my family immigrated to the United States in 1981, my father weighed 185 pounds. He came chasing the American dream but got more than he expected. Along with a new, more prosperous life for his family, he also acquired some bad habits.For one, he took up smoking because, as he sheepishly admits, “that’s what business people here did back then.” And to ward off the boredom of long car rides between sales calls, he began eating American-made junk food.Eventually, he stopped smoking. However, the junk food habit got the best of him. His weight ballooned by over 50 pounds and in his late 50s his doctor told him he was pre-diabetic. You can read the Nir and Far blog post on: The Mind-Hack I Used to Help My Father Lose Weight https://www.nirandfar.com/father-lose-weight/ Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
05:49
July 8, 2019
The Future is Driven by Interface Changes-Nir&Far
Nir’s Note: In this guest post Ryan Hoover takes a look at how interface changes drive innovation. Ryan blogs at ryanhoover.me and you can follow him on Twitter atrrhoover What do motorized vehicles, broadband internet, and smartphones have in common? These technologies all introduced new forms of user interface, transforming its user’s daily lives and behaviors.I’ve been studying Nir Eyal’s work and recently read his article on the power of interface changes. You can read the Nir and Far blog post on: The Future is Driven by Interface Changes https://www.nirandfar.com/driven-by-interface-changes/ Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
05:17
July 1, 2019
The Billion Dollar Mind Trick: An Intro to Triggers-Nir&Far
Note: I’m proud to have co-authored this post with Jason Hreha, the founder of Dopamine, a user-experience and behavior design firm. He blogs at persuasive.ly Yin asked not to be identified by her real name. A young addict in her mid-twenties, she lives in Palo Alto and, despite her addiction, attends Stanford University. She has all the composure and polish you’d expect of a student at a prestigious school, yet she succombs to her habit throughout the day. She can’t help it; she’s compulsively hooked. You can read the Nir and Far blog post on: The Billion Dollar Mind Trick: An Intro Triggers https://www.nirandfar.com/billion-dollar-mind-trick-2/ Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
07:01
June 24, 2019
The Behavioral Economics Diet: The Science of Killing a Bad Habit-Nir&Far
Diets don’t work. Studies show that temporary fixes to old habits actually make people gain weight. Essentially, the dieter’s brain is trained to gorge when off the diet and inevitably the weight returns. In my previous essay, I shared the story of my father’s struggle with bad eating habits. He had put on weight over the last few decades and despite several attempts, he had trouble taking it off. In his late 60s he faces pre-diabetes and a daily ritual of taking a handful of pills. You can read the Nir and Far blog post on: The Behavioral Economics Diet: The Science of Killing a Bad Habit https://www.nirandfar.com/behavioral-economics-diet-the-science-of-killing-a-bad-habit/ Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
08:47
June 17, 2019
Temptation-Nir&Far
How do products tempt us? What makes them so alluring? It is easy to assume we crave delicious food or impulsively check email because we find pleasure in the activity. But pleasure is just half the story. Temptation is more than just the promise of reward. Recent advances in neuroscience allow us to peer into the brain, providing a greater understanding of what makes us want. You can read the Nir and Far blog post on: Temptation https://www.nirandfar.com/temptation/ Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
08:04
June 10, 2019
Strange Sex Habits of Silicon Valley-Nir&Far
My wife put our daughter to bed, brushed her teeth, and freshened up before bed. Slipping under the covers, we exchanged glances and knew it was time to do what comes naturally for a couple on a warm night in Silicon Valley. We began to lovingly caress–but not each other, of course. She began to fondle her cell phone, while I tenderly stroked the screen of my iPad. Ooh, it felt so good. If our nightly habits were any indication, we were having a love affair with our gadgets instead of each other. Apparently, we weren’t the only ones substituting foreplay for Facebook. According to a recent study, fully one-third of Americans would rather give up sex than lose their cell phones. You can read the Nir and Far blog post on: Strange Sex Habits of Silicon Valley https://www.nirandfar.com/strange-sex-habits-of-silicon-valley/ Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
09:55
June 3, 2019
Stop Building Apps, Start Building User Behaviors-Nir&Far
Do you get the feeling apps are getting dumber? They are, and that’s a good thing. Behind the surprising simplicity of some of today’s top apps, smart developers are realizing that they’re able to get users to do more by doing less. A new crop of companies is setting its sights on changing user behaviors; the small behaviors in your life, hoping to reap big rewards. They’re using the best practices of interaction design and psychology to build products with your brain in mind. Here’s how they’re doing it. You can read the Nir and Far blog post on: Stop Building Apps, Start Building User Behaviors https://www.nirandfar.com/stop-building-apps-and-start-building-behaviors/ Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
05:24
May 27, 2019
Research Reveals How to Take a Better Break-Nir&Far
Until recently, when I needed a break I’d grab my phone. Whether I was bored, mentally fatigued, or just wanting a pick-me-up, I felt relief checking the news, Facebook, or Instagram. However, new research suggests there are good ways and not-so-good ways to spend our break time. While some breaks can leave us refreshed and reenergized, others tend to leave us depleted and drained. You can read the Nir and Far blog post on: Research Reveals How to Take a Better Break https://www.nirandfar.com/how-to-spend-your-breaks-wisely-and-have-a-better-workday/ Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
10:13
May 20, 2019
Psychology of Sports: How Sports Infect Your Brain - Nir&Far
Note: I co-authored this post with Andrew Martin and David Ngo. It originally appeared in TechCrunch. This week, fans packed stadiums in London wearing their nation’s colors like rebels ready for battle in Mel Gibson’s army. They screamed with excitement and anguished in defeat. Many paid thousands of dollars to travel around the globe to be there. You can read the Nir and Far blog post on: Psychology of Sports: How Sports Infect Your Brain https://www.nirandfar.com/how-sports-infect-your-brain/ Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
10:50
May 13, 2019
Personalized eCommerce Is Already Here, You Just Don’t Recognize It - Nir&Far
NOTE: This post originally appeared in Techcrunch.  Reading Leena Rao’s recent article on Techcrunch about the personalization revolution, you get the sense that the tech world is waiting for a bus that isn’t coming. Rao quotes well-known industry experts and luminaries describing what needs to happen for e-commerce to finally realize the promise of personalized shopping, a future where online retailers predict what you’ll want to buy before you know yourself. You can read the Nir and Far blog post on: Personalized eCommerce Is Already Here, You Just Don't Recognize It https://www.nirandfar.com/personalized-ecommerce-is-already-here/ Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
08:13
May 6, 2019
Nostalgia: A Product Designer’s Secret Weapon-Nir&Far
Nir’s Note: In this guest post, Ryan Hoover, contributing writer of my book Hooked, describes how nostalgia is used to drive attention and build an engaging product. Follow @rrhoover or visit his blog to read more about startups and product design. Remember pogs? Remember Tubthumping? Remember Nickelodeon GUTS? Now pause… How do you feel right now? Did reading those words stimulate any emotional reaction? Did it bring back memories? Excite you? Make you smile? You can read the Nir and Far blog post on: Nostalgia: A Product Designer’s Secret Weapon https://www.nirandfar.com/2014/01/nostalgia-a-product-designers-secret-weapon.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
09:24
April 29, 2019
It’s How You React to Failure that Matters: Why Ego is the Enemy-Nir&Far
Nir’s Note: This guest post is an excerpt from my friend Ryan Holiday’s new book, Ego Is the Enemy. Ryan is the author of three other books and his monthly reading recommendations, which go out to 50,000+ subscribers, can be found here.  John DeLorean ran his car company into the ground with a mix of outsized ambition, negligence, narcissism, greed, and mismanagement. As the bad news began to pile up and the picture was made clear and public, how do you think he responded? Was it with resigned acceptance? Did he acknowledge the errors his disgruntled employees were speaking out about for the first time? Was he able to reflect, even slightly, on the mistakes and decisions that had brought him, his investors, and his employees so much trouble? You can read the Nir and Far blog post on: It’s How You React to Failure that Matters: Why Ego is the Enemy https://www.nirandfar.com/2016/07/react-failure-matters-ego-enemy.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
11:31
April 22, 2019
How to Design Behavior (The Behavior Change Matrix)-Nir&Far
Everyone suddenly seems interested in messing with your head. Gamification, Quantified Self, Persuasive Technology, Neuromarketing and a host of other techniques offer ways to influence behavior. At the heart of these techniques is a desire to change peoples’ habits so that behavior change becomes permanent. Here’s the problem: Until now, the explosion of methods for changing behavior has been a hodgepodge of author-centric noise. Reading all of the books, blogs, and blowhards can leave one confused by their seemingly conflicting advice. Pundits push their methods as cure-alls. For example, some argue that earning badges and leveling-up can inspire the clinically obese to become slim again. They can’t. Others claim that being good at anything requires strict goal setting and performance objectives. It doesn’t. The goal of this article is to help you identify which of the different techniques would be most effective for each type of behavior change. You can read the Nir and Far blog post on: How to Design Behavior (The Behavior Change Matrix) https://www.nirandfar.com/2012/03/how-to-design-behavior.html
08:52
April 15, 2019
How to Break 5 Soul-Sucking Technology Habits-Nir&Far
Nir’s Note: In this last in a series of guest posts on the topic of technology habits, Jason Shah shares practical tips he used to regain control over his devices and break bad habits. Jason is a Product Manager at Yammer and blogs about user experience and technology at blog.jasonshah.org. You can follow him on Twitter @jasonyogeshshah. “Not long ago, in a drug and alcohol rehabilitation center in Texas, a 17-year-old boy was weathering withdrawal at its worst. His body shuddered with convulsions. He hurled tables and chairs around the hospital. You can read the Nir and Far blog post on How to Break 5 Soul-Sucking Technology Habits https://www.nirandfar.com/2013/10/how-to-break-5-soul-sucking-technology-habits.html
17:19
April 8, 2019
How to Boost Desire Using the Psychology of Scarcity-Nir&Far
Interested in boosting customer desire? A classic study that demonstrates the psychology of scarcity reveals an interesting quirk of human behavior that may hold a clue. In 1975, researchers Worchel, Lee, and Adewole wanted to know how people would value cookies in two identical glass jars. One jar held ten cookies while the other contained just two stragglers. Which cookies would people value more?https://twitter.com/JulesMaltz You can read the Nir and Far blog post on: How to Boost Desire Using the Psychology of Scarcity https://www.nirandfar.com/2013/07/psychology-of-scarcity.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
10:34
April 1, 2019
How Technology is Like Bug Sex-Nir&Far
This week, thousands of people swarmed the annual Consumer Electronics Show in Las Vegas. Looking from above, the scene resembled an insect infestation of scampering masses in a hive of the latest must-haves. When considering our complex relationship with technology, perhaps it is useful to reflect upon the plight of one particular bug, the male julodimorpha beetle, who like us at times, can’t get enough of a bad thing. His misplaced desire is so powerful that it threatens the survival of his species. You can read the Nir and Far blog post on: How Technology is Like Bug Sex https://www.nirandfar.com/2013/01/how-technology-is-like-bug-sex.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
10:24
March 25, 2019
How Successful Companies Design for Users’ Multi-Device Lives-Nir&Far
Nir’s Note: This guest post comes from Marc Abraham, a London-based product manager at Beamly. In this article, Marc reviews the recently published book “Designing Multi-Device Experiences” by Michal Levin. Follow Marc on Twitter or check out his blog. We live in a world where the number of connected devices is growing on a daily basis at an immense rate, with people constantly switching between these devices (PCs, smartphones, tablets, TVs and more). The question arises how we can design optimally for a device to be used together with other devices. You can read the Nir and Far blog post on How Successful Companies Design for Users' Multi-Device Lives https://www.nirandfar.com/2014/07/how-successful-companies-design-for-users-multi-device-lives.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
09:12
March 18, 2019
Hooks: An Intro on How to Manufacture Desire-Nir&Far
Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Go ahead, I’ll wait. Try “Facebook addict” or “Twitter addict” or even “Pinterest addict” and you’ll soon get a slew of results from hooked users and observers deriding the narcotic-like properties of these web sites.  We’re on the precipice of a new era of the web. As infinite distractions compete for our attention, companies are learning to master new tactics to stay relevant in users’ minds and lives. Today, just amassing millions of users is no longer good enough. Companies increasingly find that their economic value is a function of the strength of the habits they create. But as some companies are just waking up to this new reality, others are already cashing in. You can read the Nir and Far blog post on: Hooks: An Intro on How to Manufacture Desire https://www.nirandfar.com/2012/03/how-to-manufacture-desire.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
10:26
March 11, 2019
Good Products Start With Good Questions-Nir&Far
Nir’s Note: My friend Jake Knapp just published a fantastic book titled, Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days. The book details a process he and his colleagues at Google Ventures use to quickly go from idea, to prototype, to live test. Jake put together an exclusive excerpt from the book for NirAndFar.com readers. Here it is: Monday of the sprint week begins with an exercise we call “Start at the End”. It’s a look ahead—to the end of the sprint and beyond. You and your team will lay out the basics: your long-term goal and the difficult questions that must be answered to get there. You can read the Nir and Far blog post on: Good Products Start With Good Questions https://www.nirandfar.com/2016/03/good-products-start-good-questions.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
07:18
March 4, 2019
Getting Over Your Fear of Missing Out-Nir&Far
Nir’s Note: This post is co-authored with Stuart Luman, a science, technology, and business writer who has worked at Wired Magazine, the Bulletin of the Atomic Scientists, and IBM. “I wish that I could be like the cool kids,” goes the catchy hook for the hit song by Echosmith. The official video has been viewed over 15 million times on YouTube, perhaps tapping into something deeper than mere adolescent angst. You can read the Nir and Far blog post: Getting Over Your Fear of Missing Out https://www.nirandfar.com/2015/01/fomo.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
08:18
February 25, 2019
Forming New Habits: Train to be an Amateur, Not an Expert-Nir&Far
Note: I’m proud to have co-authored this post with my good friend Charles Wang.  Charles is a co-founder of LUMOback, a former classmate, and an accomplished psychiatrist.  He brings a great perspective to the art of Behavior Engineering. Today’s top selling books are about how to acquire world-class skill. Daniel Coyle’s, The Talent Code looks at how deliberate practice is required to achieve greatness.  Joshua Foer shows us how we must smash past performance plateaus to be any good.  Worse, Tim Ferris’s 4-Hourseries is doing for hipsters what crash diets do for teenage girls, making promises of quick transformations. You can read the Nir and Far blog post on: Forming New Habits: Train to be an Amateur, Not an Expert https://www.nirandfar.com/2012/02/train-to-be-amateur-not-expert.html
07:17
February 18, 2019
Escape From Message Hell-Nir&Far
We are caught in an endless cycle of messaging hell and the pattern is always the same. First, a new communication system is born — take email or Facebook, for example. Ease-of-use helps the product gain wide adoption and reach a critical mass of users. And then things turn ugly. Some crafty entrepreneur figures out how to exploit the system and starts building a business around it. He reaches millions of people and opens the floodgates to countless others who seek to emulate his methods. Inevitably, the messaging channel is deluged with crap, clogging the pipes of what was once an efficient mode of communication — again, email or Facebook. You can read the Nir and Far blog post on Escape From Message Hell https://www.nirandfar.com/2012/10/escape.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
07:13
February 11, 2019
Mind Hacking a Book-Nir&Far
“Hi Nir,” the email began. “I have been reading your work and find it incredibly interesting.” Naturally, this is the kind of message a blogger loves to receive. However, this email was special for another reason. It was from a prominent New York publishing agent who represents several authors I read and admire. “I don’t know if you’ve already started down this road or whether writing a book interests you, but I’d be delighted to have a conversation with you if you are interested.” You can read the Nir and Far blog post on Mind Hacking a Book https://www.nirandfar.com/2014/11/mind-hacking-a-book-deal.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
07:52
February 4, 2019
How to Start a Career in Behavioral Design-Nir&Far
Nir’s Note: This guest post is by Erik Johnson. Erik applies behavioral design principles on The Behavioral Insights Team at Morningstar. Six years ago, I was in a position that many people early in their careers find themselves in: I had no idea what I wanted to do with my life. My first job out of college took good care of me and was interesting enough, but I knew it wasn’t the career I wanted in the long term. I needed something else, so I started reading and exploring what was out there. One day, as I was reading a blog post on psychology, I discovered a book called Nudge that caught my eye. I bought it immediately and devoured it. The book opened a whole new realm of psychology and economic thinking that I had no idea existed me in a way nothing else had. This was what I was looking for in my search. You can read the Nir and Far blog post on: How to Start a Career in Behavioral Design https://www.nirandfar.com/2016/12/behavioral-design.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
21:10
January 28, 2019
Hooking Users One Snapchat at a Time-Nir&Far
Nir’s Note: This guest post is by Ryan Hoover. Ryan blogs at ryanhoover.me and you can follow him on Twitter at @rrhoover. When Snapchat first launched, critics discounted the photo-messaging app as a fad – a toy for sexting and selfies. Their judgements were reasonable. It’s impossible to predict the success of a product on day one, let alone its ability to change user behavior. But hindsight is beginning to prove critics wrong. You can read the Nir and Far blog post on: Hooking Users One Snapchat at a Time https://www.nirandfar.com/2013/08/hooking-users-one-snapchat-at-a-time.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
09:35
January 21, 2019
Don’t Ask People What They Want, Watch What They Do-Nir&Far
Nir’s Note: Irene Au is a design partner at Khosla Ventures and former Head of Design at Google, Yahoo, and Udacity. She’ll be speaking at the upcoming Habit Summit in April. (You can register here!) In this interview, she chats with Max Ogles about design strategy for startups. Q: You have an impressive background as a designer at Google, Yahoo, and now at Khosla Ventures. Could you describe how your design role translates in venture capital? Irene Au: As entrepreneurs start to recognize how crucial design and design thinking are to the success of their company, they are motivated to understand how to hire good designers, how to position them inside their organizations, and what this means for their product and development. You can read the Nir and Far blog post on: Don’t Ask People What They Want, Watch What They Do https://www.nirandfar.com/2017/02/dont-ask-people-what-they-want-observe-how-they-act.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
06:43
January 14, 2019
3 Ways to Make Better Decisions Using “The Power of Noticing”-Nir&Far
Nir’s Note: This book review is by Sam McNerney. Sam writes about cognitive psychology, business, and philosophy. In Moneyball, Michael Lewis tells the story of Billy Bean, the general manager of the Oakland Athletics who transformed the A’s using sabermetrics, the data-driven approach to understanding baseball. Bean noticed that instead of using data to predict player performance, baseball professionals relied on faulty intuitions and anecdotes. Commentators debate how effective sabermetrics actually is, but Bean’s original insight—that we can’t learn that much about baseball just by watching—changed the game. You can read the Nir and Far blog post on 3 Ways to Make Better Decision Using "The Power of Noticing" https://www.nirandfar.com/2015/01/powerofnoticing.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
10:50
January 7, 2019
Conquer Distractions With This Simple Chart-Nir&Far
Is the world more distracting? Sometimes it seems that way. With our digital devices buzzing, world events demanding our attention, and more things to entertain us than ever before, it certainly seems harder to focus on what’s really important. And yet, focus is exactly what it takes to get things done and get ahead. Distraction might appear more available than ever, but it is nothing new. Over 2,000 years ago, Socrates and Aristotle debated the nature of “akrasia,” (pronounced uh-crazy-uh), our tendency to act against our better judgement. To the ancient Greeks, mere mortals were prone to distraction due to our weakness of will. Easy for them to say — Socrates and Aristotle never had to resist binge-watching “Game of Thrones.” You can read the Nir and Far blog post on Conquer Distractions With This Simple Chart https://www.nirandfar.com/2016/08/tech-distractions-addictions.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
10:40
December 31, 2018
4 Simple Things I Did to Control My Bad Tech Habits - Nir&Far
Nir’s Note: In this guest post, Sharbani Roy explores techniques she used to break bad habits related to eating, sleeping and exercising. Sharbani blogs at sharbaniroy.com and you can follow her on twitter @Sharbani. It’s 2 AM and you’re exhausted, but unable to sleep. You’ve been cycling through Facebook, email, and other online media for hours. You want to stop, but you can’t. This technology-induced insomnia will likely ruin your next day (or two) of productivity — and you’ve really achieved nothing according to your list of to-dos. Late-night surfing has become a bad habit you’d like to break, but just can’t figure out how. You can read the Nir and Far blog post on: 4 Simple Things I Did to Control My Bad Habits https://www.nirandfar.com/2013/09/4-simple-things-i-did-to-control-my-bad-tech-habits.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
12:55
December 24, 2018
From Laid to Paid: How Tinder Set Fire to Online Dating-Nir&Far
Nir’s Note: In this guest post, Ryan Hoover takes a look at Tinder, a red hot dating app. Ryan dives into what makes the Tinder app so popular and engaging. Ryan blogs at ryanhoover.me and you can follow him on Twitter at rrhoover. The Tinder app has become a fixture in the U.S. App Store as one of the top 25 social networking applications, generating 1.5 million daily matches as more than 50 percent of its users login multiple times per day. You can read the Nir and Far blog post on: From Laid to Paid: How Tinder Set Fire to Online Dating https://www.nirandfar.com/2013/08/from-laid-to-paid-how-tinder-set-fire-to-online-dating.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
07:37
December 17, 2018
Can Online Apps Change Real-Life Behavior?-Nir&Far
Nir’s Note: This guest post is written by Max Ogles. Max is an editor for NirAndFar.com and heads marketing for CoachAlba.com, a mobile health startup. Follow him on Twitter and read his blog at MaxOgles.com. Weight gain happens pound by pound, over many years, and that’s how Dave Haynes found himself sixty pounds away from a healthy BMI. In his career, Dave was immersed in the startup world; he helped start Soundcloud, which allows anyone to share and produce music and has over 10 million users. So when he ultimately resolved to reverse this disturbing weight trend, he naturally looked to technology for the solution; he downloaded the popular fitness apps and bought an Internet-connected Withings scale. But could these online apps help him achieve real-life behavior change? You can read the Nir and Far blog post on: Can Online Apps Change Real-Life Behavior? https://www.nirandfar.com/2014/05/can-online-apps-change-real-life-behavior.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
11:01
December 10, 2018
Bible App: Getting 100 Million Downloads is More Psychology Than Miracles-Nir&Far
Nir’s Note: An edited version of this essay appeared in The Atlantic. Below is my original. It’s not often an app has the power to keep someone out of a strip club. But according to Bobby Gruenewald, CEO of YouVersion, that’s exactly what his Bible app did. Gruenewald says a user of his app walked into a business of ill repute when suddenly, out of the heavens, he received a notification on his phone. “God’s trying to tell me something!,” Gruenewald recalled the user saying, “I just walked into a strip club — and man — the Bible just texted me!” You can read the Nir and Far blog post: Bible App: Getting 100 Million Downloads is More Psychology Than Miracles https://www.nirandfar.com/2013/07/the-app-of-god-getting-100-million-downloads-is-more-psychology-than-miracles.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
19:16
December 3, 2018
3 Ways I Use Technology to Find Happiness-Nir&Far
Nir’s Note: This guest post comes from Brendan Kane who has built technology for MTV, Paramount, Taylor Swift, Rihanna, and the NHL. In this article, Brendan describes how he reprogramed the way he views the world using little more than his iPhone and iPad to find happiness. Using phones and other technology to find happinessSave We all have the power to change our lives and find happiness. I know this because I found ways to reprogram my inner circuitry and change my perspective of the world to ultimately find happiness. A few simple steps inserted into my daily routine dramatically improved my life and helped me feel more happy, joy, and fulfillment. Surprisingly, many of my new rituals were made possible using the technology I carry with me every day. You can read the Nir and Far blog post on: 3 Ways I Use Technology to Find Happiness https://www.nirandfar.com/2013/10/5-ways-to-use-your-tech-habits-for-good.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
06:58
November 26, 2018
Go Ask Grandma: How To Design For “Normals”-Nir&Far
Note: This post originally appeared in Techcrunch. I’m proud to have co-authored this post with Katy Fike, PhD. Dr. Fike is a gerontologist, systems engineer and Partner at Innovate50, a consulting firm helping companies create products and services for the 50+ market As web watchers, entrepreneurs, and investors search for the next big thing, they’d be wise to focus on innovations that can be easily adopted by technology novices. A recent string of companies, including Groupon and Pinterest, have found success outside the early-adopter digerati by building products simple enough to be used by just about anyone. You can read the Nir and Far blog post on: Go Ask Grandma: How to Design for "Normals" https://www.nirandfar.com/2012/03/go-ask-grandma-how-to-design-for-normals.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
07:11
November 19, 2018
Mass Persuasion, One User At A Time-Nir&Far
“Successful entrepreneurs recommend reading this article about the persuasion techniques companies use to drive engagement.” Scratch that, how’s this? “Tons of people are tweeting this article. Find out why.” You can read the Nir and Far blog post on: Mass Persuasion, One User At A Time https://www.nirandfar.com/2012/10/mass-persuasion-one-user-at-a-time.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
10:16
November 12, 2018
Time for Digital Hat Racks-Nir&Far
The first thing Don Draper does when he gets to his office is give his busty secretary a suggestive wink. The second thing he does is take off his fedora. Finally, depending on the severity of the previous night, he completes his morning routine with a stiff drink. What can we learn from Don’s habits? First, that scotch and submissive secretaries always equal drama. But what of that fedora? There’s a lesson there too. You can read the Nir and Far blog post on: Time for Digital Hat Racks https://www.nirandfar.com/2012/12/we-need-a-digital-hat-rack-2.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
11:20
November 5, 2018
Today's Behaviors, Tomorrow's Startups-Nir&Far-
Nir’s Note: In this guest post, Ryan Hoover takes a look at how new behaviors are shaping tech opportunities. Ryan blogs at ryanhoover.me and you can follow him on Twitter at rrhoover. Startups that build a product attached to nascent behaviors have an opportunity to form habits before anyone else. First mover advantage matters. Once a habit is formed, it’s difficult to change and often provides a sustained competitive advantage. You can read the Nir and Far blog post on: Today's Behaviors, Tomorrow's Startups https://www.nirandfar.com/2013/06/todays-behaviors-tomorrows-startups.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
05:53
October 29, 2018
User Growth & Engagement: A Hacker Metric-Nir&Far
If you’re like me, you’ve had enough of the Facebook IPO story. For tech entrepreneurs struggling to build stuff, the cacophony of recent press is just more noise. That’s why when my friend Andrew Chen posted an insightful analysis of Facebook user data, I was happy to get back to learning from what the company did right instead of debating what its bankers did wrong. Chen calculated Facebook’s historical ratio of daily active users (DAU) to monthly active users (MAU) and the stats are startling. Since March 2009, when the earliest data is available, approximately 50% of Facebook users logged in daily. You can read the Nir and Far blog post on: User Growth & Engagement: A Hacker Metric https://www.nirandfar.com/2012/05/never-take-your-eyes-off-this-hacker-metric.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
14:37
October 22, 2018
Why Startups Must Be Behavior Experts-Nir&Far
Face it; you’re hooked. It’s your uncontrollable urge to check for email notifications on your phone. It’s your compulsion to visit Facebook or Twitter for just a few minutes, but somehow find yourself still scrolling after an hour. It’s the fact that if I recommended a book to purchase, your mind would flash “Amazon” like a gaudy neon sign. If habits are defined as repeated and automatic behaviors, then technology has wired your brain so you behave exactly the way it wants you to. You can read the Nir and Far blog post on: User Habits: Why Startups Must Be Behavior Experts https://www.nirandfar.com/2012/02/habits-are-new-viral-why-startups-must.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
06:41
October 15, 2018
Make Your Users Do the Work-Nir&Far
The belief that products should always be as easy to use as possible is a sacred cow of the tech world. The rise of design thinking, coinciding with beautiful new products like the iPhone, has led some to conclude that creating slick interfaces is a hallmark of great design. The law that design should always decrease the amount of effort users expend doesn’t always hold true. In fact, putting users to work is critical in creating products people love. You can read the Nir and Far blog post on: User Investment: Make Your Users Do the Work https://www.nirandfar.com/2012/07/makeyourusersdothework.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
10:50
October 8, 2018
Who'se Really Addicting You to Technology?-Nir&Far
“Nearly everyone I know is addicted in some measure to the Internet,” wrote Tony Schwartz in a recent essay in The New York Times. It’s a common complaint these days. A steady stream of similar headlines accuse the Net and its offspring apps, social media sites and online games of addicting us to distraction. There’s little doubt that nearly everyone who comes in contact with the Net has difficulty disconnecting. Just look around. People everywhere are glued to their devices. You can read the Nir and Far blog post on: Who's Really Addicting You to Technology? https://www.nirandfar.com/2016/02/4-people-addicting-technology.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
11:58
October 1, 2018
What Is, and Is Not, Your Product's Job-Nir&Far
The first step in the art of building a company is understanding customer motivation. Unless you deeply understand the job your customer is hiring your product to do, you may be surprised to learn what is, and is snot, the reason to buy your products. You can read the Nir and Far blog post on: What Is, and Is Not Your Product's Job https://www.nirandfar.com/2012/02/what-is-and-is-not-your-products-job.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
05:31
September 24, 2018
The Best Word of Mouth Marketing-Nir&Far
Nir’s Note: Jonah Berger is a marketing professor at the Wharton School and author of the New York Times bestseller Contagious: Why Things Catch On. Contagious explains the science behind word of mouth, how six key factors drive products and ideas to become popular, and how you can apply that science to get your own stuff to catch on. Whether you run a small business or work for a large one, and whether you sell a product or offer a service, everyone wants their stuff to catch on. You can read the Nir and Far blog post on: What Triggers The Best Word of Mouth Marketing https://www.nirandfar.com/2014/06/triggerhump.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
07:07
September 17, 2018
'Assistant-As-App': Next Big Tech Trend-Nir&Far
App makers are returning to the roots of what our phones are for. They are after all communications devices. So called “invisible apps” engaging in “conversational commerce” are popping-up in all sorts of unrelated industries. Over the next few years, smart entrepreneurs and savvy designers will use similar techniques to dramatically improve the way they connect and serve their customers. You can read the Nir and Far blog post on: Why 'Assistant-As-App' Might be the Next Big Trend https://www.nirandfar.com/2015/07/why-assistant-as-an-app-might-be-the-next-big-tech-trend.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
10:03
September 10, 2018
Why People Check Their Tech-NirandFar
Chances are you’ve experienced the following: You’re with a small group of friends at a nice restaurant. Everyone is enjoying the food and conversation when someone decides to take out his phone — not for an urgent call, but to check email, Instagram, and Facebook. You can read the Nir and Far blog post on: Why People Check Their Tech at the Wrong Time (and the Simple Trick to Stop It) https://www.nirandfar.com/2016/03/why-people-check-their-phones-at-the-wrong-times.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
09:13
September 3, 2018
Want To Hook Users? Drive Them Crazy-Nir&Far
The Hook Model goes beyond reinforcing behavior; it creates habits, spurring users to act on their own, without the need for expensive external stimuli like advertising. The Hook Model is at the heart of many of today’s most habit-forming technologies. Social media, online games, and even good ol’ email utilize the Hook Model to compel us to use them. You can read the Nir and Far blog post on: Variable Rewards: Want to Hook Users? Drive Them Crazy https://www.nirandfar.com/2012/03/want-to-hook-your-users-drive-them-crazy.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
08:39
August 27, 2018
What A-Players Do That You Don't-Nir&Far
There is a reason why jocks become Fortune 500 CEOs. But you don’t need a varsity jacket to apply these lessons to your own life. In fact, I’m a born nerd who until recently hated athleticism. You can read the Nir and Far blog post on: What A-Players Do That You Don't https://www.nirandfar.com/2012/01/what-players-do-that-you-dont.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
06:23
August 22, 2018
Good Products Start With Good Questions-Nir&Far
Nir’s Note: My friend Jake Knapp just published a fantastic book titled, Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days. The book details a process he and his colleagues at Google Ventures use to quickly go from idea, to prototype, to live test. Jake put together an exclusive excerpt from the book for NirAndFar.com readers. Here it is: You can read the Nir and Far blog post on: Good Products Start With Good Questions https://www.nirandfar.com/2016/03/good-products-start-good-questions.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
07:18
August 13, 2018
Designing to Reward Our Tribal Sides-Nir&Far
We are a species that depend on one another. Scientists theorize humans have specially adapted neurons that help us feel what others feel, providing evidence that we survive through our empathy for others. We’re meant to be part of a tribe and our brains seek out rewards that make us feel accepted, important, attractive, and included; all in the form of social rewards. You can read the Nir and Far blog post on Designing to Reward Our Tribal Sides https://www.nirandfar.com/2013/02/designing-to-reward-our-tribal-sides.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
09:52
August 6, 2018
What You Don’t Know About Human Intuition-Nir&Far
A few years ago, Joe Marks, then Disney’s vice president of research, visited Tokyo Disneyland and was puzzled by a particular behavior he observed there. Park visitors were standing in line, often for many hours at a time, outside a shop in the park’s Frontierland. Marks found out that they were waiting to buy an inexpensive (less than $10) leather bracelet on which they could have a name painted or embossed. You can read the Nir and Far blog post on What You Don't Know About Human Intuition Can Hurt You https://www.nirandfar.com/2013/03/what-you-dont-know-about-intuition-can-hurt-you.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
05:59
July 30, 2018
Where is the Web Going?-Nir&Far
Here’s the gist: * Disruptive web innovation comes from changes in interface. * Interfaces, which make information easier to understand by mainstream users, create world-changing companies. * The next stage of the web is the Curated Web, which like the stages before, will create massive opportunities for entrepreneurs who see the trend. Is this it? Really? Facebook wins, cashes in its chips, and we all go home? You can read the Nir and Far blog post on: Where is the Web Going? https://www.nirandfar.com/2012/01/where-is-web-going.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
06:46
July 23, 2018
Why Your Goals Will Fail-Nir&Far
If you’re like most people, you have a New Year’s resolution in place and you may have even stuck to it so far this year. Good for you! Realistically though, you’re going to fail. How long have you said you really should get in shape, or lamented the need for more quality time with family and friends? The fact is, despite the most earnest commitment, resolutions just don’t work. You can read the Nir and Far blog post on Why Your Goals Will Fail, And What You Can Do About It https://www.nirandfar.com/2012/01/your-new-years-resolution-is-bound-to.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
09:15
July 16, 2018
Would You Take a Bet - Nir&Far
Changing habits is hard. But what if there was a way to dramatically improve your odds of quitting even your worst habits? What if this method was shown to be over 8 times more effective than traditional methods at helping people quit a stubborn addiction like smoking? Would you try it? You can read the Nir and Far blog post on: Would You Take A Bet That Would Change Your Life? Probably Not. Here's Why https://anchor.fm/dashboard/episode/new/publish Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
06:33
July 9, 2018
The Two Words that Created a #1 App-Nir&Far
Nir’s Note: In contrast to last week’s post on the power of saying “no,” Eric Clymer shares how a creative attitude helped his team build a #1 ranked app. Eric was the lead developer of the “A Beautiful Mess” app and is a Partner at Rocket Mobile. In improv comedy, there are really only two words that matter: “Yes, and.” You share a premise, form a scene, create a character, and if everything works out right, kill the audience. Then, you try and do it again with another, “Yes, and.” You can read the Nir and Far blog post on: "Yes, And": The Two Words that Created a #1 App https://www.nirandfar.com/2013/09/the-two-words-that-created-a-1-app.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
07:10
July 2, 2018
Designing to Reward our Tribal Sides-Nir&Far
We are a species that depend on one another. Scientists theorize humans have specially adapted neurons that help us feel what others feel, providing evidence that we survive through our empathy for others. We’re meant to be part of a tribe and our brains seek out rewards that make us feel accepted, important, attractive, and included; all in the form of social rewards. You can read the Nir and Far blog post on: Designing to Reward our Tribal Sides https://www.nirandfar.com/2013/02/designing-to-reward-our-tribal-sides.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
09:52
June 25, 2018
Are Companies Too Obsessed With Growth-Nir&Far
Nir’s Note: In this guest post, Abhay Vardhan, discusses how to measure the strength of user habits with cohort analysis and retention rate. Abhay is a founder of Blippy.com and blogs at abhayv.com. Follow Abhay on Twitter @abhayvardhan. A common mistake entrepreneurs make is to focus too much on user growth. Instead, it is often more important to ask: “Is the product creating a habit so users keep coming back?” and “How do we measure the strength of such a habit?” You can read the Nir and Far blog post on: Are Companies Too Obsessed With Growth? How to Measure Habits https://www.nirandfar.com/2013/12/are-you-focusing-too-much-on-growth-how-to-measure-habits.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
08:14
June 18, 2018
Getting Over Your Fear of Missing Out-Nir&Far
Nir’s Note: This post is co-authored with Stuart Luman, a science, technology, and business writer who has worked at Wired Magazine, the Bulletin of the Atomic Scientists, and IBM. In 2013, the word “FoMO” was added to the Oxford English Dictionary. The “fear of missing out” refers to the feeling of “anxiety that an exciting or interesting event may currently be happening elsewhere.” Although the terminology has only recently been added to our lexicon, experiencing FoMO is nothing new. You can read the Nir & Far blog post on: Getting Over Your Fear of Missing Out https://www.nirandfar.com/2015/01/fomo.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
08:18
June 11, 2018
Forming New Habits - Nir&Far
Note: I’m proud to have co-authored this post with my good friend Charles Wang. Charles is a co-founder of LUMOback, a former classmate, and an accomplished psychiatrist. He brings a great perspective to the art of Behavior Engineering. You can read the Nir and Far blog post: Forming New Habits: Train to be an Amateur, Not an Expert https://www.nirandfar.com/2012/02/train-to-be-amateur-not-expert.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
07:17
June 4, 2018
Conquer Distractions With This Simple Chart-Nir&Far
Is the world more distracting? Sometimes it seems that way. With our digital devices buzzing, world events demanding our attention, and more things to entertain us than ever before, it certainly seems harder to focus on what’s really important. And yet, focus is exactly what it takes to get things done and get ahead. Distraction might appear more available than ever, but it is nothing new. You can read the Nir and Far blog post on: Conquer Distractions With This Simple Chart https://www.nirandfar.com/2016/08/tech-distractions-addictions.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
10:40
May 28, 2018
3 Ways to Make Better Decisions-Nir&Far
Nir’s Note: This book review is by Sam McNerney. Sam writes about cognitive psychology, business, and philosophy. In Moneyball, Michael Lewis tells the story of Billy Bean, the general manager of the Oakland Athletics who transformed the A’s using sabermetrics, the data-driven approach to understanding baseball. You can read the Nir & Far blog post on: 3 Ways to Make Better Decisions Using "The Power of Noticing" https://www.nirandfar.com/2015/01/powerofnoticing.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
10:50
May 21, 2018
You'd Be Surprised By What Really Motivates Users-Nir&Far
Nir’s Note: This article is adapted from Hooked: A Guide to Building Habit-Forming Products, a book I wrote with Ryan Hoover and originally appeared on TechCrunch. Earlier this month, Twitter co-founder Biz Stone unveiled his mysterious startup Jelly. The question-and-answer app was met with a mix of criticism and head scratching. Tech-watchers asked if the world really needed another Q&A service. You can read the Nir and Far blog post on: You'd Be Surprised By What Really Motivates Users https://www.nirandfar.com/2014/02/youd-be-surprised.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
10:09
May 7, 2018
Why do Fads Fade? The Inevitable Death of Flappy Bird-Nir&Far
On February 8, 2014, an app called Flappy Bird held the coveted No. 1 spot in the Apple App Store. The app’s 29-year-old creator, Dong Nguyen, reported earning $50,000 a day from the game. You can read the Nir and Far blog post on: Why do Fads Fade? The Inevitable Death of Flappy Bird https://www.nirandfar.com/2014/02/why-do-fads-fade.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com
11:18
April 30, 2018
When Distraction is a Good Thing-Nir&Far
Is distraction a curse or a blessing? Not giving full attention to what we should be doing makes us miss deadlines, fail classes, and crash into other drivers. Distraction certainly has a price.  Nonetheless, we love our distractions! Social media, spectator sports, movies, books, TV shows, the news, video games – what would we do without them? Clearly, there are benefits to distractions as evidenced by the fact that nearly everyone on earth seeks them out. But why? Although they seem to pull us away from more important things, what purpose do they serve? And, when at times Our brains have a limited ability to focus. We can’t pay attention to everything around us all at once so we must choose what to focus on. For example, we may choose to focus on work while struggling to resist more interesting distractions. You can read the Nir and Far blog post on: When Distraction Is a Good Thing https://www.nirandfar.com/2017/06/when-distraction-is-a-good-thing.html Nir & Far, a podcast about
11:57
April 23, 2018
Why Behavior Change Apps Fail to Change Behavior-Nir&Far
Imagine walking into a busy mall when someone approaches you with an open hand. “Would you have some coins to take the bus, please?” he asks. But in this case, the person is not a panhandler. The beggar is a PhD.  As part of a French study, researchers wanted to know if they could influence how much money people handed to a total stranger using just a few specially encoded words. They discovered a technique so simple and effective it doubled the amount people gave. The turn of phrase has been shown to not only increase how much bus fare people give, but was also effective in boosting charitable donations and participation in voluntary surveys. In fact, a recent meta-analysis of 42 studies involving over 22,000
12:06
April 16, 2018
The Sweet Spot: Where Technology Meets the Motivational Brain-Nir&Far
Nir’s Note: This guest post is by Dr. Marc Lewis, who studies the psychology and neuroscience of addiction. After years of active research, Marc now talks, writes, and blogs about the science and experience of addiction and how people outgrow it. Visit his website here.  You’ve just obliterated the last seven or eight zombies. It was a narrow escape and you’re flushed with satisfaction. But you didn’t see that horrendous creep, weaping sores and oozing pus, because he was hidden behind the dustbin in the shadow of a bombed out building. You get slimed, you’re dead. Or worse than dead. So you touch the “play again” bar at the bottom of the screen. Now you start further ahead than last time. You know you’re going to meet the slime-master again. Soon. Be prepared.
09:45
April 9, 2018
The Strange Way Being "Good" Hurts Your Willpower-Nir&Far
Nir’s Note: This guest post is by Paulette Perhach. Paulette writes about finances, psychology, technology, travel, and better living for the likes of The New York Times, Elle, and Slate. I learned how to respect authority from my father. At the top of a huge water slide at a theme park, he put me, my siblings and cousins in a huge, round raft, then started to get in himself. “No sir, that’s too many,” said the attendant. My father simply replied, “Hup, too late!” Then jumped in and shoved off. We caught air on the bumps, making the ride much more wild than it would have been, had we followed the rules. Dodging the regulations of anyone with a whistle or a name tag became my favorite game. I avoided homework in sixth grade and, when I had a solid 0 percent in t
09:39
April 2, 2018
The Real Reason "Stupid" Startups Raise So Much Money-Nir&Far
Have you noticed all the startups raising massive sums of money recently? Perhaps you’ve scratched your head wondering how a company like Buzzfeed, known for its website full of animated gifs, listicles and quizzes, just raised $50 million dollars, valuing the company at a reported $850 million. Snapchat, the messaging app known for helping teenagers sext one another, reportedly received a $10 billion valuation from its investors. Has the world gone mad? Some industry watchers see the recent boom in seemingly trivial apps and websites as foretelling tech bubble 2.0. However, there’s much more to the story.  You can read the Nir and Far blog post on: The Real Reason "Stupid" Startups Raise So Much Money https://www.nirandfar.com/2014/12/stupid-startups.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
05:58
March 26, 2018
How to Use Psychology to Make Persuasive Video-Nir&Far
Compared to other media types on the web, video is unique in the immediacy with which it can convey a vast amount of emotional and informational content to its viewers. By virtue of the fact that video is an instantaneous form of communication, it has the advantage of being able to create a shared experience, in which people can watch the same thing at the same time, wherever in the world they might be. As with all social content, enabling people to participate in such a way can create a profound sense of connection and community, which can help generate word of mouth and amplify the reach of your message. Unlike images or copy, video (and audio) set the pace at which a story or message is delivered. Although it is true that people can stop watching whenever they choose, the analytics tools built into video hosting platforms are making it easier than ever before to assess when people are bouncing away. This
13:37
March 19, 2018
How to Build Habits In A Multi-Device World-Nir&Far
Allow me to take liberties with a philosophical question reworked for our digital age. If an app fails in the App Store and no one is around to use it, does it make a difference? Unlike the age-old thought experiment involving trees in forests, the answer to this riddle is easy. No! Without engagement, your product might as well not exist. No matter how tastefully designed or ingeniously viral, without users coming back, your app is toast. How, then, to design for engagement? And as if that were not challenging enough, how should products that touch users across multiple devices, like smartphones, tablets, and laptops, keep people coming back? You can read the article on: How To Build Habits In A Multi-Device World 
11:07
March 12, 2018
Framing Reward is as Important as Reward Itself-Nir&Far
You can read the Nir&Far blog post on: Framing Reward is as Important as Reward Itself https://www.nirandfar.com/2014/11/framing.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/ On May 1, 1981, American Airlines launched its frequent flyer program AAdvantage. Since then, a flood of loyalty programs have attempted to bring customers back through rewards.  Today, you ca
06:44
March 5, 2018
Stop Building Apps, Start Building User Behaviors-Nir&Far
You can read the Nir and Far blog post on Stop Building Apps, Start Building User Behaviors https://www.nirandfar.com/2012/07/stop-building-apps-and-start-building-behaviors.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/ Do you get the feeling apps are getting dumber? They are, and that’s a good thing. Behind the surprising simplicity of
05:25
February 26, 2018
Psychology of Sports: How Sports Infect Your Brain-Nir&Far
Note: I co-authored this post with Andrew Martin and David Ngo. It originally appeared in TechCrunch. This week, fans packed stadiums in London wearing their nation’s colors like rebels ready for battle in Mel Gibson’s army. They screamed with excitement and anguished in defeat. Many paid thousands of dollars to travel around the globe to be there. Among those who did not attend, 
10:51
February 19, 2018
Infinite Scroll: The Web’s Slot Machine-Nir&Far
A few years ago, everyone was clicking. Today, we’re all scrolling. Twitter, Pinterest, Facebook, Instagram, and Medium – it seems everyone is getting on the infinite scroll bus. What is it about this magical design pattern that has so many consumer web companies using it? Not too long ago, users were forced to reload pages to progress from one piece of content to the next. Web designers were advised against creating websites with information appearing “below the fold”, the portion of the page underneath what is displayed on the screen. As mobile phones and tablets gained wider adoption, it looked like the swipe might become standard fare. But that’s all changed now. Today, designers are 
06:19
February 12, 2018
Hooks: An Intro on How to Manufacture Desire-Nir&Far
Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Go ahead, I’ll wait. Try “Facebook addict” or “Twitter addict” or even “Pinterest addict” and you’ll soon get a slew of results from hooked users and observers deriding the narcotic-like properties of these web sites. How is it that these companies, producing little more than bits of code displayed on a screen, can seemingly control users’ minds? Why are these sites so addictive and what does their power mean for the future of the web? We’re on the precipice of a new era of the web. As infinite distractions compete for our attention, companies are learning to master new tactics to stay relevant i
10:27
February 5, 2018
Hooking Users In 3 Steps: An Intro to Habit Testing-Nir&Far
The truly great consumer technology companies of the past 25 years have all had one thing in common: they created habits. This is what separates world-changing businesses from the rest. Apple, Facebook, Amazon, Google, Microsoft, and Twitter are used daily by a high proportion of their users and their products are so compelling that many of us struggle to imagine life before they existed. But creating habits is easier said than done. Though I’ve written extensively about behavior engineering and theimportance of habits to the future of the web, few resources give entrepreneurs the tools they need to design and measure user ha
08:51
January 29, 2018
Getting Your Product Into the Habit Zone - Nir&Far
As the web becomes an increasingly crowded place, users are desperate for solutions to sort through the online clutter. The Internet has become a giant hairball of choice-inhibiting noise and the need to make sense of it all has never been more acute. Just ask high-flying sites like Pinterest, Reddit, and Tumblr. These curated web portals connect millions of people to information they never knew they were looking for. Some have started monetizing this tremendous flow of traffic and though it’s too early to call winners and losers, their strategy of driving user engagement by creating daily habits is clear. These companies are following a plan implemented by web titans like Am
07:27
January 22, 2018
The Psychology of a Billion-Dollar Enterprise App: Why is Slack so Habit-Forming?-Nir&Far
Slack isn’t just another office collaboration app. The company has been called, “the fastest-growing workplace software ever.” Recent press reports claim that “users send more than 25 million messages each week,” and that the company is, “adding $1 million to its annual billing projections every six weeks.” Smelling an opportunity, investors just plowed $120 million into the company, giving it a $1.12 billion valuation. “Our subscription revenue is growing about 8
07:26
January 15, 2018
How to Clear Your Computer of Focus-Draining Distraction - Nir&Far
By the looks of his laptop, Robbert Van Els could be mistaken for a secret agent. His screen is an explosion of urgent files — a master control center for managing clandestine operatives. The man of mystery persona is typified by a side-sliding sports car winding through an onslaught of Word docs and Jpeg files. Just looking at his desktop can raise your blood pressure. But Van Els is not a secret agent. He’s a mess. In fact, Van Els’ LinkedIn profile says he is in the “custom made earplugs” business. Apparently, there is no correlation between the mayhem on one’s laptop and the adventure in one’s life. Anyone can find themselves drowning in desktop clutter and research suggests this digital detritus costs us time, degrades performance, and kills concentration.   You can read the Nir and Far blog post on: How to Clear Your Computer of Focus-Draining Distraction 
08:11
January 8, 2018
This Weird Research-Backed Goal Setting Hack Actually Works - Nir&Far
Nir’s Note: This article on goal setting was originally published in early 2016 but got such a great reader response that I decided to expand and update it along with adding the video below. Let me know what you think in the comments. Over the past four years, I’ve discovered many incredible ways to hack my habits, set better goals, and improve my life. I have taught myself to love running, dramatically improved my diet and found the focus to write a bestselling book. Understanding how the mind works and using it to affect my daily behaviors has yielded tremendous dividends. However, there is one goal that’s nagged at me for years that despite my best efforts, I’ve never been able to achieve — going to the gym consistently. I hate lifting
09:19
December 26, 2017
Three Steps to Get Up To Speed On Any Subject Quickly - Nir&Far
“Don’t boil the ocean,” Terry said as he slapped a tall stack of papers on my desk. “Just tell us what we need to know.”  I was staring at a serious problem. To help our firm win a multimillion-dollar consulting contract, I had five days to tell my new boss everything there was to know about airline bankruptcies. Problem was, I didn’t know the first thing about airline bankruptcies.  I barely knew the first thing about anything. It was my first month of my first job out of college, and I had no idea how I—a 23-year-old with zero existing insights on the industry—was going to tell a senior partner anything that wasn’t going to get me fired. You can read the Nir and Far blog post on:Three Steps to Get Up to Speed on Any Subject Quickly 
10:01
December 18, 2017
Happiness Hack: This One Ritual Made Me Much Happier - Nir&Far
When my wife and I moved to New York City in 2001, recently graduated from college and newly wed, we were eager to find friends. We knew nearly no one but were sure we’d soon find a fun-loving group like the 20- and 30-something New Yorkers who spontaneously dropped in on one another on TV shows like Seinfeld and Friends. We hatched a plan. After moving into our Midtown Manhattan apartment, we invited all the neighbors over for drinks by placing Kinko’s-printed quarter-sheets into everyone’s mailboxes. Then, we waited for our versions of Chandler, Kramer, and Elaine to show up. But they didn’t. In fact, no one did. As the ice in the cooler melted and the guacamole browned, not a single person among 100 apartments stopped by. Not. One. Person. Recalling that episode now, we sound embarrassingly naïve. We didn’t realize
09:40
December 11, 2017
Think Different is Bad Advice - Nir&Far
Nir’s Note: This guest post is an excerpt from the new book Invisible Influence: The Hidden Factors that Shape Behavior, written by my friend and Wharton School professor, Jonah Berger. Being different, the notion goes, is the route to success. Think different was even Apple’s motto for a period. And Apple is often held up as a poster child of the benefits of this ethos. Conventional wisdom suggests that products like the iPhone and Macintosh succeeded because they were different from the rest. Steve Jobs was a visionary because he thought different from everyone else.  There’s only one problem with this advice. It’s wrong. You can read the Nir and Far blog post on: Think Different is Bad Advice 
10:39
December 4, 2017
Die Dashboards, Die - Nir&Far
In years to come, conversations will breathe new life into software—particularly the boring enterprise tools millions of knowledge workers begrudgingly use every day. Conversational user interfaces (CUIs) work because of our familiarity with messaging. Even the most technically complex interactions can look as simple as getting an SMS text when presented as a conversation. There are three benefits conversational user interfaces have over traditional software and we believe these lessons can inform and inspire the redesign of countless online services. To illustrate the potential of conversational interfaces, we’ve reimagined what Google Analytics, one of the most widely-used (and widely-despised) pieces of enterprise software could look like as a conversation. You can read the Nir and Far blog post on: Die Dashboards, Die! Why Conversations Will Reinvent Software 
08:47
November 27, 2017
How to Stay Informed Without Losing Your Mind - Nir&Far
Around the election, in a desperate search for answers about our nation’s future, I found myself scrolling, reading, and watching everything I could. I was trapped in an endless pull-to-refresh cycle of consuming more news, tweets, posts, and videos than was good for me. I told myself that I was staying informed, that this was part of my civic duty—and that not staying up-to-date 24-7 would leave me politically ignorant and impotent. I’ve since changed my mind. In fact, I’ve decided to give up consuming news online, and I think you should consider doing the same. Here’s why: You can read the Nir and Far blog post on: How to Stay Informed Without Losing Your Mind https://www.nirandfar.com/2016/12/how-to-stay-informed-without-losing-your-mind.html
06:33
November 20, 2017
Hyperbolic Discounting: Why You Make Terrible Life Choices - Nir&Far
Nir’s Note: This guest post is written and illustrated by Lakshmi Mani, a product designer working in San Francisco. Have you ever had a mounting pile of work you know you need to do but for some reason didn’t? There’s an important deadline looming, your boss is breathing down your neck, the pressure is on — all signs are pointing to you getting it done. Yet you put it off, turn on Netflix, and fantasize about how you’re going to crush it tomorrow. You can read the Nir and Far blog post on: Hyberbolic Discounting: Why You Make Terrible Life Choices https://www.nirandfar.com/2017/08/hyperbolic-discounting-why-you-make-terrible-life-choices.html
06:04
November 13, 2017
How to Get People to Help Each Other - Nir&Far
Nir’s Note: This guest post is by Max Ogles, who writes at MaxOgles.com. On March 27, 1964, Kitty Genovese was brutally attacked and killed in the open streets of New York City. What makes Genovese’s story so tragic is that police later discovered numerous people were aware of Genovese’s distress but never came to her aid. Though the total number of witnesses is disputed, the story stands as an example of the bystander effect, the psychological phenomenon where people are less likely to assist if they know others are around. But there’s good news. A 2011 research study showed that the bystander effect can actually be reversed. While it’s unlikely you’ll witness a murder, the bystander effect can occur online as well as off. Understanding how to get people to help one another
08:57
November 6, 2017
Human + A.I. = Your Digital Future - Nir&Far
In the new film Ex Machina, a reclusive billionaire invents a robotic artificial intelligence. To test whether his invention is indistinguishable from a human being, he helicopters-in a young engineer to see if he falls in love with the robot. Today, making machines and humans indistinguishable from each other is no longer science fiction, it’s good business. In fact, a wave of startups are part of a new trend that promises to radically simplify our lives by making it harder to determine whether we’re communicating with a person or computer code. In my last post I discussed how I use some of these services and in this post, I’ll go deeper into what this trend is all about. I’ll look into how pairing new technologies with human as
12:37
October 30, 2017
Confirmation Bias: Why You Make Terrible Life Choices-Nir&Far
You walk into your first yoga class. You’re a little insecure about your weight and how your yoga clothes cling to your body revealing every flaw. You’re nervous about making a fool of yourself. Your eyes instantly zoom onto the fit model-esque people chatting in the corner. As you walk past them, your ears pick up the tinkle of laughter. My god, are they laughing at me? You pick a spot in the back of the classroom where no one can see you. The teacher asks everyone to get into crouching fish pose. Do people know this pose? You can read the Nir and Far blog post on: Confirmation Bias: Why You Make Terrible Life https://www.nirandfar.com Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
08:24
October 23, 2017
Nir Eyal Interview with Adam Alter Author of Irresistible-Nir&Far
Nir Eyal interviews author of Irresistible. Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
29:44
August 21, 2017
Tech Companies Are Addicting People But Should They Stop-Nir&Far
To understand technology addiction (or any addiction for that matter) you need to understand the Q-tip. Perhaps you’ve never noticed there’s a scary warning on every box of cotton swabs that reads, “CAUTION: Do not enter ear canal…Entering the ear canal could cause injury.” How is it that the one thing most people do with Q-tips is the thing manufacturers explicitly warn them not to do? “A day doesn’t go by that I don’t see people come in with Q-tip-related injuries,” laments Jennifer Derebery, an inner ear specialist in Los Angeles and the past president of the American Academy of Otolaryngology. “I tell my husband we ought to buy stock in the Q-tips company; it supports my practice.” It’s not just that people do damage to their ears with Q-tips, it’s that they keep doing damage. Some even call it an addiction. You can read the Nir and Far blog post on: Tech Companies Are Addicting People But Should They Stop https://www.nirandfar.com/2017/05/tech-companies-addicting-people-stop.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
15:43
August 15, 2017
Darren Austin Interview - Nir & Far
You can read the Nir and Far blog post on: Here's How Alexa Hooks You https://www.nirandfar.com/2017/06/how-amazons-alexa-hooks-you.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/  
11:03
August 7, 2017
Your Ability to Focus Has Probably Peaked - Nir & Far
Having a hard time focusing lately? You’re not alone. Research shows interruptions occur about every twelve minutes in the workplace, and every three minutes in university settings. In an age of constant digital interruptions, it is no wonder you’re having trouble ignoring distractions. In their new book, The Distracted Mind: Ancient Brains in a High-Tech World, Dr. Adam Gazzaley, a neuroscientist, and Dr. Larry Rosen, a psychologist, explain how our ability to pay attention works and what we can do to stay focused. You can read the Nir and Far blog post on: You Ability to Focus Has Probably Peaked: Here's How to Stay Sharp https://www.nirandfar.com/2017/02/your-ability-to-focus-has-probably-peaked-heres-how-to-stay-sharp.html  Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
10:08
July 31, 2017
How to Use Personality Science to Drive Online Conversions - Nir & Far
Nir’s Note: This guest post is by Vanessa Van Edwards, lead investigator at the Science of People — a human behavior research lab. This exclusive book excerpt is from Vanessa’s new book, Captivate: The Science of Succeeding with People, which was recently named as one of Apple’s Most Anticipated Books of 2017. We all want more conversions. More sign-ups, more sales, more clicks. And so we obsess over calls to action, user flow, and user-centric design. But there is one tool most entrepreneurs, web designers, branding experts, and copywriters forget to take into account—personality. You can read the Nir and Far blog post on: How to Use Personality Science to Drive Online Conversions https://www.nirandfar.com/2017/04/how-to-use-personality-science-to-drive-online-conversions.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
12:35
July 24, 2017
Alexandra Watkins Interview - Nir & Far
Nir Eyal chats with author, Alexandra Watkins about her book, Hello, My Name is Awesome. Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/  
13:18
July 17, 2017
Dan Olsen Interview - Nir & Far
Nir Eyal talks with Dan Olsen, author of The Lean Product Playbook. Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
17:02
July 10, 2017
Why Cultivating Compassion is Crucial for Success in Business with Dr. Monica Worline - Nir & Far
Monica is a Research Scientist at the Stanford University Center for Compassion and Altruism and a Faculty Affiliate at the University of Michigan’s Center for Positive Organizations. Their discussion touches on why empathetic teams make better business deals, details how more caring leaders can help prevent corporate scandals, and offers four steps for cultivating compassion. Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
15:59
July 3, 2017
The Way You Think About Willpower Is Hurting You - Nir & Far
Not so long ago, my after work routine looked like this: After a particularly grueling day, I’d sit on the couch and veg for hours, doing my solo version of “Netflix and chill,” which meant keeping company with a cold pint of ice cream. I knew the ice cream, and the sitting, were probably a bad idea, but I told myself this was my well-deserved “reward” for working so hard. Psychological researchers have a name for this phenomenon: it’s called “ego depletion.” The theory is that willpower is connected to a limited reserve of mental energy, and once you run out of that energy, you’re more likely to lose self-control. This theory would seem to perfectly explain my after-work indulgences. You can read the Nir and Far blog post on: The Way You Think About Willpower is Hurting You https://www.nirandfar.com/2016/11/the-way-you-think-about-willpower-is-hurting-you.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
12:37
June 26, 2017
How to Build Tech that Feels like a Friend - Nir & Far
Recently, I needed to book a lunch meeting. To help coordinate, I asked Amy to assist and cc’d her on the email. “Amy,” I wrote, “please help us find a time to meet. Let’s plan for sushi at Tokyo Express on Spear Street.” Amy looked at my calendar, found an open time suitable for everyone invited, and booked the meeting. Amy works just like a human assistant, except she’s not human. It’s an AI bot made by X.ai, a company specializing in scheduling assistants that respond to natural language. Amy is so good at what she does that I find myself thanking her for booking a meeting, forgetting she needs no more thanks than my microwave. You can read the Nir and Far blog post on How to Build Tech That Feels Like a Friend https://www.nirandfar.com/2016/10/ai-bot-technology-that-feels-like-a-friend.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
12:19
June 19, 2017
Your World is Full of Placebo Buttons (and That's a Good Thing)- Nir & Far
All products and services, everything we buy and use, have but one job—to modulate our mood. The fundamental reason we use technology of all sorts, from stone tools to the latest iPhone, is to make us feel better. To prove the point, consider how perception of relief is tantamount to actual relief. Consider the so-called placebo button. Take, for example, the lowly crosswalk button. When we find ourselves at an intersection, waiting for a light to change, we tap the button, sometimes more than once. Most people believe these buttons are connected to some master control box that will signal the light to change so we can cross the street. In truth, these buttons often do nothing. You can read the Nir and Far blog post on: Your World is Full of Placebo Buttons (and That's a Good Thing) https://www.nirandfar.com/2016/10/your-world-is-full-of-placebo-buttons-and-thats-a-good-thing.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
07:27
June 12, 2017
Alison Levine Interview - Nir & Far
Alison Levine, author of "On the Edge: Leadership Lessons from Mount Everest and Other Extreme Environments" talks with Nir Eyal  Get Alison's book here: http://amzn.to/2hHe6o6  Subscribe to Nir's blog and receive a free workbook: http://nirandfar.com/subscribe 
20:42
June 5, 2017
How to Stay Informed Without Losing Your Mind - Nir & Far
Around the election, in a desperate search for answers about our nation’s future, I found myself scrolling, reading, and watching everything I could. I was trapped in an endless pull-to-refresh cycle of consuming more news, tweets, posts, and videos than was good for me. I told myself that I was staying informed, that this was part of my civic duty—and that not staying up-to-date 24-7 would leave me politically ignorant and impotent. I’ve since changed my mind. In fact, I’ve decided to give up consuming news online, and I think you should consider doing the same. Here’s why: You can read the Nir and Far blog post on: How to Stay Informed Without Losing Your Mind https://www.nirandfar.com/2016/12/how-to-stay-informed-without-losing-your-mind.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
07:51
May 29, 2017
How to Achieve Your Goals By Creating an Enemy - Nir&Far
DJ Khaled, the one-man internet meme, is known for warning his tens of millions of social media followers about a group of villains he calls “they.” “They don’t want you motivated. They don’t want you inspired,” he blares on camera. “They don’t want you to win,” he warns. On Ellen DeGeneres’s talk show, Khaled urged the host, “Please, Ellen, stay away from them!” You can read the Nir and Far blog post on How to Achieve Your Goals By Creating an Enemy https://www.nirandfar.com/2017/02/goals-enemy.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
14:47
May 22, 2017
What Do You Do When Someone “Steals” Your Amazing Idea? - Nir & Far
The subject line read: “did you see this?” The message was from my editor Jen. “Nir, I saw the headline on this story and thought it might be written by you—but no!” she wrote. “Very weird.” I instantly clicked on the link she’d sent. It was uncanny! An article written by Christopher Mele at the New York Times, freakishly similar to a post I’d written but hadn’t yet published. You can read the Nir and Far blog post on: What Do You Do When Someone “Steals” Your Amazing Idea? https://www.nirandfar.com/2016/11/think-you-have-a-good-idea-someone-else-has-it-too.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
07:24
May 15, 2017
3 Pillars of the Most Successful Tech Products - Nir & Far
If you’ve started a tech company to make a lot of money, chances are you’re bad at math—or simply delusional. Statistically speaking, your odds of a big-time payday are somewhere between zero and almost zero. Ninety-two percent of startups fail within three years. Only one percent of apps in the Apple App Store are financially successful. And even for the fortunate few companies that raise venture funding, seventy-five percent will fail to generate a return on investors’ capital. You can read the Nir and blog post on: 3 Pillars of the Most Successful Tech Products https://www.nirandfar.com/2016/10/successful-tech-products.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/ 
10:15
May 8, 2017
The Strange But Effective Way You Can Stick to Hard Goals - Nir & Far
There’s a saying that you should never trust a skinny chef. By that logic, you should never trust an out of shape behavioral designer. Over the past four years, I’ve discovered many incredible ways to hack my habits and improve my life. I have taught myself to love running, dramatically improved my diet and found the focus to write a bestselling book. Understanding how the mind works and using it to affect my daily behaviors has yielded tremendous dividends. Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
07:41
April 25, 2017
How Two Companies Hooked Customers On Products They Rarely Use - Nir & Far
Larry Page, CEO of Alphabet (the company formerly known as Google), has a quirky way of deciding which companies he likes. It’s called “The Toothbrush Test.” According to the New York Times, when Page looks at a potential company to acquire, he wants to know if the product is, like a toothbrush, “something you will use once or twice a day.” Page clearly understands habits. As I wrote in my book, “Hooked: How to Build Habit-Forming Products,” frequently used products form sticky customer habits. But what if your product doesn’t pass Page’s Toothbrush Test? Perhaps you’d like people to use your product or service frequently, but it just doesn’t make sense to do so. You can read the Nir and Far blog post on:  How Two Companies Hooked Customers On Products They Rarely Use https://www.nirandfar.com/2016/09/hooked-customers.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
12:51
April 17, 2017
How Technology Tricks You Into Tipping More - Nir & Far
My taxi pulled up to the hotel. I got out my credit card and prepared to pay for the ride. The journey was pleasant enough but little did I know I was about to encounter a bit of psychological trickery designed to get me to pay more for the lift. Chances are you’re paying more, too. Digital payment systems use subtle tactics to increase tips, and while it’s certainly good for hard-working service workers, it may not be so good for your  How Technology Tricks You Into Tipping More https://www.nirandfar.com/2015/02/tipping.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
08:05
April 11, 2017
The Limits of Loyalty: When Habits Change, You’re Toast - Nir & Far
“I’m endlessly loyal,” my wife said, staring straight into my eyes. But she wasn’t talking about our marriage — she was pledging her allegiance to a piece of software. “I’ll never quit Microsoft Office,” she told me. “It does too much for me to leave it.” For a moment I wondered if her husband had engendered the same reverence, but then I remembered things at Microsoft aren’t all wine and roses. In fact, the conversation with my wife was sparked by a debate over switching from Office to Google Docs for our home business. You can read the Nir and Far blog post on: The Limits of Loyalty: When Habits Change, You’re Toast https://www.nirandfar.com/2015/01/loyaltylimits.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
10:03
April 3, 2017
Your Fitness App is Making You Fat, Here’s Why - Nir & Far
Fitness apps are all the rage. An explosion of new companies and products want to track your steps and count your calories with the aim of melting that excess blubber. There’s just one problem — most of these apps don’t work. In fact, there is good reason to believe they make us fatter. One study called out “the dirty secret of wearables,” citing that “these devices fail to drive long-term sustained engagement for a majority of users.” Endeavour Partners’ research found “more than half of U.S. consumers who have owned a modern activity tracker no longer use it. A third of U.S. consumers who have owned one stopped using the device within six months of receiving it.” You can read the Nir and Far blog post on: Your Fitness App is Making You Fat, Here’s Why https://www.nirandfar.com/2015/03/fitness-apps-is-making-you-fat.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
11:07
March 27, 2017
Email Habits: How to Use Psychology to Regain Control - Nir & Far
I don’t usually write about personal and revealing matters, but recently I’ve noticed something I don’t like about myself–I check email too often. This confession doesn’t come easily, because, ironically, I am the author of a book titled Hooked: How to Build Habit-Forming Products. It is a guidebook for designing technology people can’t put down. There’s just one problem–I can’t put my technology down. You can read the Nir and Far blog post on: Email Habits: How to Use Psychology to Regain Control https://www.nirandfar.com/2014/12/emailhabits.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
10:16
March 20, 2017
Latest Tech Trends: Products to Eliminate Distractions and Increase Willpower - Nir & Far
Four minutes into pitching the wonders of his invention to an influential reporter, Patrick Paul gets hit with the kind of snarky comment startup entrepreneurs dread. Paul is the founder of Hemingwrite, a “distraction free writing tool with modern technology like a mechanical keyboard, e-paper screen and cloud backups.” You can read the Nir and Far blog post on: Latest Tech Trends: Products to Eliminate Distractions and Increase Willpower https://www.nirandfar.com/2015/02/distraction-tech.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
09:25
March 13, 2017
Can’t Kick a Bad Habit? You’re Probably Doing It Wrong - Nir and Far
I had just finished giving a speech on building habits when a woman in the audience exclaimed, “You teach how to create habits, but that’s not my problem. I’m fat!” The frustration in her voice echoed throughout the room. “My problem is stopping bad habits. That’s why I’m fat. Where does that leave me?” I deeply sympathized with the woman. “I was once clinically obese,” I told her. She stared at my lanky frame and waited for me to explain. How did I hack my habits? You can read the Nir and Far blog post on: Can’t Kick a Bad Habit? You’re Probably Doing It Wrong https://www.nirandfar.com/2015/04/bad-habits.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
11:12
March 7, 2017
Here’s Why You’ll Hate the Apple Watch (and the Important Business Lesson You Need to Know) - Nir and Far
If you are among the 19 million people Apple predicts will buy an Apple Watch, I have some bad news for you — I’m betting there is an important feature missing from the watch that’s going to drive you nuts. That doesn’t mean you shouldn’t buy one. In fact, I’m ordering one myself. However, this paradox illustrates an important lesson for the way companies design their products. You can read the Nir and Far blog post on Here’s Why You’ll Hate the Apple Watch (and the Important Business Lesson You Need to Know) https://www.nirandfar.com/2015/04/apple-watch-kano-model.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
10:24
March 7, 2017
4 Ways to Use Psychology to Win Your Competition’s Customers - Nir and Far
Let’s say you’ve built the next big thing. You’re ready to take on the world and make billions. Your product is amazing and you’re convinced you’ve bested the competition. As a point of fact, you know you offer the very best solution in your market. But here’s the rub. If your competition has established stronger customer habits than you have, you’re in trouble. The cold truth is that the better product does not necessarily win. However, there’s hope. The right strategy can crowbar the competition’s users’ habits, giving you a chance to win them over. You can read the Nir and Far blog post on: 4 Ways to Use Psychology to Win Your Competition’s Customers https://www.nirandfar.com/2015/01/competitions-customers.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
06:18
March 7, 2017
Make your own podcast for free with Anchor!