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NIYA: Unfiltered

NIYA: Unfiltered

By NIYA BEAUTY APP

The NIYA Beauty App provides virtual one-on-one sessions with experienced makeup artists in the palm of your hand. Our mission is to give our users the tools, education and encouragement they need for enhancing their natural beauty.
Our new series, NIYA: Unfiltered is our chance to showcase the movers and shakers of the beauty and fashion industries, take you behind-the-scenes, and dive deeper into the lives of some of the most influential people in the industry. You’ll get a glimpse into how these pioneers define beauty by their own standards in an ever-changing world.
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Building a Beauty Empire with Samer Khouzami

NIYA: UnfilteredApr 20, 2021

00:00
29:39
Season 3 Finale: What's Next for NIYA Beauty, Makeup Artists vs. Beauty Gurus & Social Media and Mental Health

Season 3 Finale: What's Next for NIYA Beauty, Makeup Artists vs. Beauty Gurus & Social Media and Mental Health

Welcome back to NIYA: Unfiltered! 

Today's episode wraps up our third season of NIYA: Unfiltered! Join the NIYA team as we discuss the repercussions of social media, makeup artists vs. beauty influencers, MUA best practices and what the future has in store for the NIYA Beauty App!

Follow us on Instagram & TikTok for more beauty content!

www.instagram.com/niyabeautyapp

www.tiktok.com/@niyabeautyapp

Thanks for tuning in - See you in January!

Aug 29, 202201:05:02
The Business of Beauty: How Minimalism Became Minori Beauty

The Business of Beauty: How Minimalism Became Minori Beauty

Welcome back to Episode 14 of NIYA: Unfiltered!

Pulled from our recent Instagram Live, today we're featuring Anastasia Bezrukova, founder of Minori Beauty! We discuss how Marie Kondo led her to create a makeup brand that's disrupting overconsumption in the beauty industry.

Follow us on Instagram & TikTok for more beauty content!

www.instagram.com/niyabeautyapp

www.tiktok.com/@niyabeautyapp

Thanks for tuning in!

Aug 09, 202239:45
Female Founders: Discussing Venture Capitalism & Problematic Work Environments

Female Founders: Discussing Venture Capitalism & Problematic Work Environments

Today's episode wraps up our venture capitalism series & discusses the how 'girl boss' era led to problematic work environments in female-founder companies.

Subscribe to our podcast NIYA: Unfiltered for more beauty industry tea & skincare, makeup and entrepreneur secrets!

Follow us on Instagram & TikTok for more beauty content!

www.instagram.com/niyabeautyapp

www.tiktok.com/@niyabeautyapp

Thanks for tuning in!


Jul 26, 202225:58
The Business of Beauty: The End of the 'Girl Boss' Era & the Story of Wing & Away

The Business of Beauty: The End of the 'Girl Boss' Era & the Story of Wing & Away

Today's episode covers the stories of women-led startups, Away and Wing & how their problematic 'girl boss' business tactics lead to their female founders stepping down. Subscribe to our podcast NIYA: Unfiltered for more beauty industry tea & skincare, makeup and entrepreneur secrets!

Follow us on Instagram & TikTok for more beauty content!

www.instagram.com/niyabeautyapp

www.tiktok.com/@niyabeautyapp

Thanks for tuning in!


Jul 19, 202223:57
Revlon Files for Bankruptcy: The Rise & *Possible* Fall of a 90-Year Beauty Empire

Revlon Files for Bankruptcy: The Rise & *Possible* Fall of a 90-Year Beauty Empire

Today's episode covers the history of Revlon & how it's problematic business models lead the company to file for Chapter 11 Bankruptcy in June 2022. Subscribe to our podcast NIYA: Unfiltered for more beauty industry tea & skincare, makeup and entrepreneur secrets!

Follow us on Instagram & TikTok for more beauty content!

www.instagram.com/niyabeautyapp

www.tiktok.com/@niyabeautyapp

Thanks for tuning in!


Jul 12, 202219:26
The Rise and Fall of Glossier, Part 2

The Rise and Fall of Glossier, Part 2

Today's Minisode is a continuation of our Venture Capitalism in the Beauty Industry series & we're talking about the Fall of Glossier. We're taking a deep dive into the story of Glossier & how it came to be, what went wrong & it's fall from grace. 

Follow us on Instagram & TikTok for more beauty content!

www.instagram.com/niyabeautyapp

www.tiktok.com/@niyabeautyapp

Thanks for tuning in!

Jul 05, 202210:50
The Rise and Fall of Glossier, Part 1

The Rise and Fall of Glossier, Part 1

Hi guys - today's Minisode is a continuation of our Venture Capitalism in the Beauty Industry series. Today's topic: Emily Weiss & the Rise of Glossier. We're taking a deep dive into the story of Glossier & how it came to be. Stay tuned for next week, where we cover the fall of the Glossier empire. 

Follow us on Instagram & TikTok for more beauty content!

www.instagram.com/niyabeautyapp

www.tiktok.com/@niyabeautyapp

Thanks for tuning in!


Jun 28, 202211:23
Refresh: Scott Barnes, The Pioneer Behind the 'JLo Glow' & Tips for Aspiring Makeup Artists

Refresh: Scott Barnes, The Pioneer Behind the 'JLo Glow' & Tips for Aspiring Makeup Artists

With the release of JLo's documentary 'Halftime', we're refreshing on our episode with Scott Barnes this week! 

Please welcome the incredibly talented celebrity Makeup Artist, Scott Barnes (@scottbarnescosmetics on Instagram)! Scott has created some of the most iconic looks in the industry, including the "JLo Glow", viral Kim K baking/contouring techniques & more! 

Join Scott & our CEO, Thya as they discuss the journey to stardom, behind-the-scenes secrets, product development, and the key to being an irreplaceable part of a glam team!

Follow us on Instagram & TikTok for more beauty content!

www.instagram.com/niyabeautyapp

www.tiktok.com/@niyabeautyapp

Thanks for tuning in!


Jun 20, 202201:00:18
Breaking Down Venture Capitalism in the Beauty Industry

Breaking Down Venture Capitalism in the Beauty Industry

Welcome back to Episode 7 of NIYA: Unfiltered!

Today, we're kicking off a 3-part series in which we cover the rise and fall of female-founded beauty brands, how venture capitalism comes into play & where it all went wrong. Stay tuned as we uncover the story of Glossier, Away & Wing!

Follow us on Instagram & TikTok for more beauty content!

www.instagram.com/niyabeautyapp

www.tiktok.com/@niyabeautyapp

Thanks for tuning in!


Jun 13, 202238:47
Navigating the Tech Space as a Woman with Claire Guentz, CEO & Founder of Parry App

Navigating the Tech Space as a Woman with Claire Guentz, CEO & Founder of Parry App

Welcome back to Season 3 of NIYA: Unfiltered! Today's guest is Claire Guentz, influencer and founder of Parry App, a women's safety app that allows users to avoid uncomfortable or potentially dangerous situations by sending realistic phone calls. In this episode, Claire discusses how true crime podcasts lead her to create a women's safety app, her journey transitioning to the tech industry from social media & reveals how to self-fund your passion project. 

Follow us on Instagram & TikTok for more beauty content!

www.instagram.com/niyabeautyapp

www.tiktok.com/@niyabeautyapp

Thanks for tuning in!



Jun 06, 202251:38
Beauty Industry Tea: Lawsuits & Celebrity Beauty Brand Fails

Beauty Industry Tea: Lawsuits & Celebrity Beauty Brand Fails

Welcome back to Season 3 of NIYA: Unfiltered! Join our CEO & Founder, Thya & Director of Operations, Mikayla as they discuss the downfall of celebrity beauty brands, industry lawsuits you may not have heard about & where the future of makeup is headed!

Follow us on Instagram & TikTok for more beauty content!

www.instagram.com/niyabeautyapp

www.tiktok.com/@niyabeautyapp

Thanks for tuning in!


May 30, 202245:48
Luvanya: From Idea to Product with Skincare Expert, Dr. Alpa Patel, M.D.

Luvanya: From Idea to Product with Skincare Expert, Dr. Alpa Patel, M.D.

Please welcome Dr. Alpa Patel, skincare expert & Founder of San Diego-based clean skincare brand, Luvanya.

She discusses her journey, finding your 'why', product development & skincare secrets for all ages on this week's episode!

Follow us on Instagram & TikTok for more beauty content!

www.instagram.com/niyabeautyapp

www.tiktok.com/@niyabeautyapp

Thanks for tuning in!


May 23, 202239:01
Influencer 101: Balancing your 9-5, Working with Brands & How to Get Started in a Saturated Industry with our Director of Operations, Mikayla

Influencer 101: Balancing your 9-5, Working with Brands & How to Get Started in a Saturated Industry with our Director of Operations, Mikayla

Introducing our very own NIYA Beauty Director of Operations, Mikayla Rogers!

She discusses her journey on social media, how she got into the tech industry & her advice for smaller creators on this week's episode! 

Follow us on Instagram & TikTok for more beauty content!

www.instagram.com/niyabeautyapp

www.tiktok.com/@niyabeautyapp

Thanks for tuning in!

May 16, 202238:11
Tips for the Aspiring Makeup Artist & an Inside Look at the Beauty Industry ft. Celeste Duquesne, Celebrity MUA & NIYA Beauty Director

Tips for the Aspiring Makeup Artist & an Inside Look at the Beauty Industry ft. Celeste Duquesne, Celebrity MUA & NIYA Beauty Director

Our Beauty Director, Celeste Duquesne, joins us on Episode 2 & we're talking about how to get started in the beauty industry, Celeste's journey as a international celebrity makeup artist & faking it til you make it. 

Follow us on Instagram & TikTok for more beauty content!

www.instagram.com/niyabeautyapp

www.tiktok.com/@niyabeautyapp

Thanks for tuning in!

May 09, 202227:24
Beauty Industry Tea: Brandon Truaxe & The Ordinary

Beauty Industry Tea: Brandon Truaxe & The Ordinary

Welcome back to Season 3 of NIYA: Unfiltered! Join our CEO & Founder, Thya & Director of Operations, Mikayla as they uncover the tragic story of Brandon Truaxe, founder of Deciem & The Ordinary. 

Follow us on Instagram & TikTok for more beauty content! 

www.instagram.com/niyabeautyapp

www.tiktok.com/@niyabeautyapp

Thanks for tuning in!

May 02, 202236:01
The Art of Gifting with GiftMeChic CEO & Founder, Elisabeth Jones-Hennessy ⁠

The Art of Gifting with GiftMeChic CEO & Founder, Elisabeth Jones-Hennessy ⁠

Please welcome Elisabeth Jones-Hennessy on our next episode of NIYA: Unfiltered! We're discussing how Elisabeth utilized her expertise as a buyer to create GiftMeChic and become the queen of gifting!⁠

Elisabeth started her career as a buyer for Saks Fifth Avenue before becoming the CEO of By Kilian Fragrances US. In 2019, she founded @giftmechic, a platform that offers guidance and curated products to give the perfect gift!⁠ 🎁 ⁠ 

Join Thya and Elisabeth as they discuss her career, entrepreneurship & gifting do’s and don'ts (just in time for Christmas🎄)!

Check out GiftMeChic at www.giftmechic.com

Watch the full episode on Youtube: https://youtu.be/hWRIhi1cpc8

Follow us on Instagram for more beauty content! www.instagram.com/niyabeautyapp

Thanks for tuning in!

Dec 15, 202151:44
SPF! Fillers! Botox! Oh My! Board Certified Dermatologist, Dr. Nidhi Singh Tandon, M.D. Breaks Down Popular Procedures for Anti-Aging & Shows Us Her Personal Skincare Routine

SPF! Fillers! Botox! Oh My! Board Certified Dermatologist, Dr. Nidhi Singh Tandon, M.D. Breaks Down Popular Procedures for Anti-Aging & Shows Us Her Personal Skincare Routine

Dr. Singh answers all your burning questions about cosmetic procedures, anti-aging and treating skin conditions!

Please welcome our next guest, Dr. Nidhi Singh Tandon, M.D., Board Certified Dermatologist, skincare expert and Founder of The Skin Art Clinic. In this episode,⁠ Dr. Singh & our CEO, Thya discuss the importance of a skincare routine, the misconception around certain cosmetic procedures & their own experience trying them.  

Catch the full video version of Episode 5 on Youtube! https://youtu.be/hReQqdNTweg

Follow us on Instagram for more beauty content! www.instagram.com/niyabeautyapp 

Thanks for tuning in!

Dec 01, 202147:20
Are Beauty Brands Finally Catering to Women Over 40? ft. Kim Wyatt

Are Beauty Brands Finally Catering to Women Over 40? ft. Kim Wyatt

Please welcome Kim Wyatt, TV presenter and contributing writer for Harper's Bazaar Qatar, on Episode 4!⁠ Kim & our CEO, Thya take us on a walk down memory lane, breaking down the struggle of internet makeup trends & applying them to their own routines, & addressing the age gap in beauty marketing on our next episode of NIYA: Unfiltered.⁠

Watch the full video version (and blooper reel) of Episode 4 on Youtube! https://www.youtube.com/channel/UCr64s2vAsGy21T-wrkhqPjA

Follow us on Instagram for more beauty content! www.instagram.com/niyabeautyapp Thanks for tuning in!

Nov 17, 202101:00:28
Tips for Aspiring Artists ft. Blanda Eggenschwiler

Tips for Aspiring Artists ft. Blanda Eggenschwiler

Please welcome our next NIYA: Unfiltered guest, @blahblahblanda! Join Blanda Eggenschwiler, a Swiss-born contemporary artist, and our CEO, Thya, as they talk what life is like as an artist, discovering passions & all things clean beauty.⁠  

Catch the full video version on our Youtube channel! https://www.youtube.com/channel/UCr64s2vAsGy21T-wrkhqPjA

Follow us on Instagram for more beauty content! www.instagram.com/niyabeautyapp Thanks for tuning in!

Nov 03, 202132:40
How To Transform Your Skin With Korean Beauty ft. Brian Park, Founder of O.R.G. Skincare

How To Transform Your Skin With Korean Beauty ft. Brian Park, Founder of O.R.G. Skincare

Please welcome Brian Park, CEO & Founder of O.R.G. Skincare, an indie K-Beauty skincare line! ⁠

Join Brian, our CEO, Thya, and our beauty director, Celeste as they discuss how starting a skincare brand, navigating through the beauty industry as a man, and what to expect in the future from O.R.G. Skincare!⁠

Catch the full video version on our Youtube channel to see Thya apply the Mineral Peel Face mask, step-by-step! https://www.youtube.com/channel/UCr64s2vAsGy21T-wrkhqPjA

Oct 20, 202127:12
How to Start a Beauty Brand in 2021 with Ashley Kennedy

How to Start a Beauty Brand in 2021 with Ashley Kennedy

Welcome back to NU Season 2! We're kicking off the season with special guest Ashley Kennedy, co-founder & CEO of Ashley Kennedy Lashes. 

Join Ashley, our CEO, Thya, and our beauty director, Celeste as they discuss the journey to launching the Ashley Kennedy lash brand, working with her fiancé, and the technology behind it all.

Catch the full video version on our Youtube channel to see Thya apply these lashes step-by-step! https://www.youtube.com/channel/UCr64s2vAsGy21T-wrkhqPjA

Oct 06, 202125:55
The Pioneer Behind the 'JLo Glow' with Scott Barnes

The Pioneer Behind the 'JLo Glow' with Scott Barnes

Welcome back to our series, NIYA: Unfiltered! We're ending Season 1 with a bang! Please welcome our next guest, the incredibly talented celebrity Makeup Artist, Scott Barnes (@scottbarnescosmetics on Instagram) on Episode 12! Scott has created some of the most iconic looks in the industry, including the "JLo Glow", viral Kim K baking/contouring techniques & more! Join Scott & our CEO, Thya as they discuss the journey to stardom, behind-the-scenes secrets, product development, and the key to being an irreplaceable part of a glam team!

Jun 01, 202101:00:37
Navigating the Beauty Industry with Bouba

Navigating the Beauty Industry with Bouba

Welcome back to our series, NIYA: Unfiltered! Please welcome our next guest, Bouba (@bouba on Instagram) on Episode 11!  Join Bouba & our CEO, Thya as they discuss his journey as a celebrity MUA, favorite techniques and how to be a successful makeup artist in the industry!

May 18, 202141:49
Tips from a Celebrity Makeup Artist with Yara Succar

Tips from a Celebrity Makeup Artist with Yara Succar

Welcome back to our series, NIYA: Unfiltered! Please welcome our next guest, Yara Succar (@yara_succar) on Episode 10!  

Yara is a celebrity makeup artist out of Lebanon, where she trained under our last Unfiltered guest at the Samer Khouzami Academy. We loved getting her take on different tips & techniques for a full glam beat!  

Join Yara & our CEO, Thya, as they discuss favorite products, makeup tips & beauty in the Middle East!  ⁠

Watch the full version & podcast on Youtube, Apple, Spotify, and all streaming platforms! https://anchor.fm/niya-beauty-appSpotify: https://open.spotify.com/show/6CN3vAAFB43HfuUiAfeQOzApple Podcasts: https://podcasts.apple.com/us/podcast/niya-unfiltered/id1541697557Google Podcasts: https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy80MDA5OTM3OC9wb2RjYXN0L3Jzcw== Thanks for tuning in!

May 04, 202120:24
Building a Beauty Empire with Samer Khouzami

Building a Beauty Empire with Samer Khouzami

Welcome back to our series, NIYA: Unfiltered!

Please welcome our next guest, Samer Khouzami (@samerkhouzami) on Episode 9!

Samer is the definition of an entrepreneur - he is the Founder & CEO of @samerkhouzamicosmetics⁠, and built his brand from the ground up as a self-taught makeup artist.

Join Samer & our CEO, Thya, as they discuss building a beauty empire, following your dreams & much more!

⁠Watch the full version & podcast on Youtube, Apple, Spotify, and all streaming platforms!

You can stay up-to-date with Samer & his brand on Instagram at @samerkhouzamicosmetics

Thanks for tuning in!

Apr 20, 202129:39
'What it Takes' with Amber Talarico

'What it Takes' with Amber Talarico

Welcome back to our series, NIYA: Unfiltered!

Please welcome our next guest, Amber Talarico (@whatittakes_mua) on Episode 8!

Amber is a men's groomer, makeup artist, podcaster and founder of "What it Takes MUA" based in Los Angeles, CA.⁠

Join our NIYA Pro recruiter, Amber & our CEO, Thya, as they take you behind-the-scenes of the beauty industry - showing you how to market yourself & how to elevate your career as a working makeup artist!

⁠Watch the full version & podcast on Youtube, Apple, Spotify, and all streaming platforms!

You can stay up-to-date with Amber on Instagram at @whatittakes_mua

Thanks for tuning in!

Apr 06, 202154:42
Life After Lockdown with Markus Molinari

Life After Lockdown with Markus Molinari

Welcome back to our series, NIYA: Unfiltered! 

Please welcome our next guest, Markus Molinari (@markusmolinari) on Episode 7!  

Markus is a stylist, jewelry designer, restaurant owner and human rights activist based out of Los Angeles, California.⁠  

Join Markus & our CEO, Thya, as they discuss self-discovery, adjusting to life in lockdown, expressing creativity & activism!   

You can stay up-to-date with Markus on Instagram at @markusmolinari 

Thanks for tuning in!

Mar 17, 202145:54
Breaking Stereotypes, Beauty Routines & Broadway with Ana Villafañe

Breaking Stereotypes, Beauty Routines & Broadway with Ana Villafañe

Welcome back to our series, NIYA: Unfiltered! Please welcome our next guest, Ana Villafañe (@anavillafaneofficial) on Episode 6!

Ana Villafañe is an actress and singer, best known for her role in the Broadway musical 'On Your Feet'! Ana was named one of the New York Times' "30 Under 30" and has been honored for trailblazing Latinx representation in entertainment.⁠

Join Ana & our CEO, Thya, as they discuss her beauty routine, behind the scenes of Broadway, her journey as an actress, and much more! We are so excited for this episode!⁠

You can stay up-to-date with Ana on Instagram at @anavillafaneofficial

Thanks for tuning in!

Mar 03, 202146:55
INNER BEAUTY & FEEDING YOUR SOUL with Mirtha Michelle

INNER BEAUTY & FEEDING YOUR SOUL with Mirtha Michelle

Welcome back to our series, NIYA: Unfiltered! Please welcome our next guest, Mirtha Michelle (@mirthamichelle) on Episode 5!  

Mirtha Michelle is a poet, author, actress, and founder of female-empowered creative brand titled MMCM Creative. Some of her films include Señorita Justice, This Christmas, and Fast & Furious.⁠ 

Join Mirtha & our CEO, Thya as they discuss inner beauty, feeding your soul, & personal growth!  

You can stay up-to-date with Mirtha on Instagram at @mirthamichelle  

Thanks for tuning in!

Feb 17, 202141:04
Pizza Girl, Relationships & Managing Major Life Changes with Caroline D'Amore

Pizza Girl, Relationships & Managing Major Life Changes with Caroline D'Amore

Welcome back to our series, NIYA: Unfiltered! Please welcome our next guest, Caroline (@carolinedamore) on Episode 4!

Join Caroline & our CEO, Thya as they discuss entrepreneurship, being a mom, and more!⁠

Catch the full version & podcast on Apple, Spotify and all streaming platforms!

You can stay up-to-date with Caroline on Instagram @carolinedamore

Thanks for tuning in!

Feb 03, 202144:48
SELF-DISCOVERY, BEAUTY & LIFE IN QUARANTINE with Isabel Tan (@prettyfrowns)

SELF-DISCOVERY, BEAUTY & LIFE IN QUARANTINE with Isabel Tan (@prettyfrowns)

Welcome back to our series, NIYA: Unfiltered! Please welcome our next guest, Isabel (@prettyfrowns) on Episode 3!

Join Isabel & our CEO, Thya as they discuss self-discovery, beauty, and life in quarantine!

Catch the full version & podcast on Apple, Spotify and all streaming platforms!

You can stay up-to-date with Isabel on Instagram @prettyfrowns and follow her blog at https://www.prettyfrowns.com/

Thanks for tuning in!

Jan 20, 202137:44
"MOMTREPRENEURSHIP", SELF-CARE & ACTIVISM with Diana Madison

"MOMTREPRENEURSHIP", SELF-CARE & ACTIVISM with Diana Madison

Welcome back to our series, NIYA: Unfiltered! We’re kicking off the year with our next guest, @dianamadison on Episode 2! 🤍  

Join Diana & our CEO, Thya as they discuss juggling motherhood and entrepreneurship, activism & life during COVID.   

Catch the full version & podcast on Apple, Spotify and all streaming platforms!

You can stay up-to-date with Diana on Instagram @dianamadison and follow her skincare brand at @dianamadisonbeauty. 

Thanks for tuning in!

Jan 06, 202146:31
INFLUENCING, STAYING CREATIVE IN QUARANTINE & REDEFINING BEAUTY with Yanin Namasonthi

INFLUENCING, STAYING CREATIVE IN QUARANTINE & REDEFINING BEAUTY with Yanin Namasonthi

It's finally here! Our new series, NIYA: UNFILTERED has finally dropped and we were lucky enough to have Yanin Namasonthi from @idressmyselff as our first guest🎙⁠

⁠Join Yanin & our CEO, Thya as they discuss redefining beauty, finding creativity during quarantine, influencing, and more!

Catch the full version & podcast on Youtube, Apple, Spotify and all streaming platforms! Go take a listen and let us know your favorite part!

You can stay up-to-date with Yanin on Instagram @idressmyselff and follow her blog at https://www.idressmyselff.com/

Thanks for tuning in!

Dec 02, 202041:54
Introducing NIYA: UNFILTERED

Introducing NIYA: UNFILTERED

Join our host - CEO & Founder, Thya Sanders as she interviews the tastemakers and pioneers of the beauty and fashion industries and redefines the definition of beauty in our ever-changing world. NIYA: UNFILTERED debuts Wednesday, November 25th. Make sure to mark your calendars, follow us on Spotify & subscribe on Apple Podcasts!

Nov 14, 202000:23