No Hype

Ajay Kapoor, an award-winning executive at General Motors, joins Allyson Dietz and Sam Shapiro-Kline to discuss the transformation that today’s marketing drives for all types of organizations from startups to scaled enterprises.

Follow along as they dive into how marketing adapts to evolving consumer needs, data depreciation and brand legacies. Hear Kapoor’s take on reverting back to the pre-digital revolution, potential growth for General Motors, and why people feel the need to name inanimate objects.

Join Matt Dailey, founder of Effective Media Consulting, as he talks brand performance with Allyson and Brett, and discusses all the ways media can help drive business growth.

Hear Dailey’s unique perspective on everything from innovative measurement approaches and silos, to the fundamentals of advertising and halo effects.  Listen out for why he believes an opera singer hits the right note when it comes to merging brand and performance.

There’s no doubt that modern cross-channel measurement poses a unique challenge, but that still leaves lingering questions: What’s the best approach for stitching together data across walled gardens and closed loop environments? What role does identity play in facilitating actionable measurement? And what does good performance marketing measurement actually look like? Hear from industry experts as they look to answer these questions and more to untie this knot of modern measurement.

Measurement is crucial to understanding performance and evaluating investment, but it’s only getting harder as the broader media ecosystem becomes more fragmented and more walled gardens spring up. Data is more available but less centralized, presenting a fundamental challenge for cross-channel measurement. This episode covers the headwinds facing measurement in an increasingly-gated media environment and how marketers and media companies alike can get the insights they need.

Crystal Wallace, Chief Growth Officer for Platforms at Kinesso, joins Allyson and Brett to explore the Marketing Principles key to effective human connection in advertising. 

Join them as they discuss the importance of effectively leveraging data to drive relevant advertising, the digital twin experience in the retail environment, and why understanding that the consumer journey is an amalgamation of both offline and online. As Wallace notes, be brave, don't follow the hype, and go back to the brilliant basics and lay a framework. The most valuable data is your own data. You know your products, supply chain, and what your ad stock is. It's all about the unification of this data.

Lou Paskalis, Chief Strategy Officer at Ad Fontes Media, joins Allyson and Brett to unravel the significance of investing in news media.  

Join them as they discuss advertisers' influential role in shaping the media landscape, whether marketers are right to shy away from digital news, and the far-reaching impacts of supporting trustworthy news sources. As Lou notes, journalism is the only profession called out in the Constitution of the United States. What could its underinvestment spell for our society's future?  

Join this exciting fireside chat with Gareth Davis, SVP of Marketing Solutions Products at TransUnion, at Brave New Worlds 2023. You will learn how you can enhance your understanding of customer identity and behavior, leading to more relevant customer experiences, sales, and lifetime value.

Join this riveting panel at Brave New Worlds 2023 that dives deep into internal and external organizational challenges – from people (and their incentives) to data and technology – that make cultivating customers over time and across channels so difficult.

Learn how to better set your organization up for success from Crystal Wallace, Chief Growth Officer, Platforms at Kinesso; Lou Paskalis, Chief Strategy Officer at Ad Fontes Media and former SVP at Bank of America; and Matt Clark, VP of Strategic Partnerships at Freewheel.

Joanna O’Connell, EVP of Innovation at R3 and Former VP/Principal Analyst at Forrester, kicks off day one of Brave New Worlds 2023 and sets the stage for how marketers need to rethink what good advertising looks like. 

Discover why O’Connell believes we have arrived at a new moment: one where we must truly listen to our customers and challenge the traditional notions of addressability and personalization. With illuminating research and examples, O’Connell explains why it’s crucial we start thoughtfully earning our way into consumers' lives over time.  

Tina Moffett, a Principal Analyst at Forrester, joins Allyson and Brett to discuss what a great marketing analytics practice looks like and how to more effectively turn measurement insights into action.

Nikhil Lai, a Senior Analyst at Forrester, joins Allyson and Brett to dig deep into retail media networks, their benefits and what they mean for the future.

Join them as they reflect on everything from what it means to be a brand marketer today, the role of retailers, and the problems with search results. Discover how Lai’s predictions for 2023 hold up, his thoughts on the 4Ps, and what smaller businesses can do to compete

Shane McAndrew, Chief Data Strategy Officer at Mindshare, joins Allyson and Brett to reflect on what making meaningful connections with data really means.

Join them as they explore how brands can be more human when it comes to their data strategy, and as they examine today's challenges from a marketing perspective. Listen in for McAndrew's take on the pros of first party data, media fragmentation, and how we can make the next iteration of digital better. Just don't expect him to put in a good word for cookies.

David Shiffman, Executive Vice President, Research & Analytics at iHeartMedia, speaks with Allyson about how audio became a core part of our lives and why it’s such an important medium shaping the advertising industry today.

Join them as they reflect on audio’s place not only in our daily routine but in society, and as they examine what all this looks like through the marketer’s lens. They discuss everything from consumer behavior and first party data to the everlasting potential of radio and the psychology of sound.

Lauren Fisher, GM of Business Intelligence at Advertiser Perceptions, speaks with Allyson and Brett about the impact of privacy regulation and the pandemic on advertising, the critical role of identity as the backbone of first-, second, and third-party data strategies, and market perceptions of data clean rooms.

Join them as they deep dive into everything from data lakes, the importance of cross-channel perspectives and measurement, and their predictions on how first- and second-party data will come together as third-party data restrictions come into play. Listen out for Fisher’s advice about identifying and targeting an audience and freeing your organization from outdated practices.

Brian Stavis, Global Category Lead at AWS Marketplace, speaks with Allyson and Brett about harnessing the power of data to unlock amazing customer experiences.

Angelina Eng, VP of Measurement and Attribution at the IAB, speaks with Allyson and Brett about advertisers’ overconfidence in data deprecation preparedness, agency staffing reconfigurations, and the need for stronger measurement foundations.

Together, they dig deep into analytics and attribution, and discuss why taking a holistic view of media and aligning on metrics is so important. From privacy and compliance, to the boom of retail media networks and the need to go beyond A/B testing, they discuss the key trends disrupting advertisers and marketers in 2022.

Brain Dunphy, SVP of Catalina, speaks with Allyson and Brett about their mutual love of consumer packaged goods and the emerging trends for this industry.

Join them as Brian shares what excites him most about the CPG industry, how it’s changed over the years, and how data can help CPG marketers get a far deeper understanding of consumer needs, online and offline shopping preferences, and growth drivers.

Fariba Zamaniyan, VP of Advanced Media and Advertising at Xperi Corporation (TiVo), speaks with Allyson and Brett about how creative advertising has evolved in its delivery and targeting.

They discuss everything from how Fariba got her start in television advertising, research, and analytics, to what she’s learned from the pharmaceutical and consumer packaged goods industries. Listen out for how advertising creative has changed, the impact of different media, what’s next for subscription services, and why data is the new oil.

Matt Spiegel, EVP of Strategic Planning and Head of the Media Vertical at TransUnion, speaks with Allyson and Brett about everything from identity-enabled businesses to data utopias and the role shopability plays in the traditional set-top box.

Learn about Spiegel’s career to date, the biggest trends on his radar, and what New Orleans funk has to do with machine learning and heavy-duty math.

In this special episode of No Hype, Allyson welcomes her new co-host Brett House. Brett is a VP at Neustar where he's responsible for the product and marketing strategy of data, MarTech and analytic solutions.

They get started by reflecting on their time at Nielsen together, Brett’s start-up experience and the cross-functionality of their roles. From Lou Reed to Neustar’s Brave New Worlds, Brett talks about his inspirations and what he’s excited to focus on in the episodes to come.

Joanna O’Connell, VP and Principal Analyst at Forrester, speaks with Allyson and Devon about O’Connell’s path to becoming an analyst, how she finds her focus in a rapidly evolving world and the importance of asking higher order questions in order to carve a new path forwards.

Together, they reflect on consumer choice and control, address the danger of creative stagnation, while homing in on how identity should be driven by use case. Listen out for when they examine the background and thinking around O’Connell’s new report: The Future Of Advertising Is Imminent Upheaval And You're Not Ready For It.

Mark Costa, Chief Digital Officer at JCDecaux, speaks with Allyson and Devon about how Costa made the unexpected move into the industry, how it has evolved since the pandemic, and why he believes the medium is best suited for omnichannel.

Together, they talk numbers, street furniture that measures air quality, and look at the QR code’s comeback. Listen out for why Costa believe we can’t treat OOH screens as mobile screens.

Robert Stratton, SVP of Data Science at Neustar, speaks with Allyson and Devon about his expertise on privacy, data science and analytics.

Together, they discuss everything from what’s exciting about data science right now, how we can start applying tried and tested methods in new and interesting ways, and why he believes privacy is more of a condition than a technique. Listen out for Stratton’s take on over-hyped subjects such as machine learning, the role of clean rooms, and why he thinks we’re moving into a new era of information.

Lynn Schlesinger, former CMO and newly appointed Chief Customer Experience Officer at Forbes, speaks with Allyson and Devon about her role of delivering growth by connecting with customers across the brand, and her experience of creating new surprises and bringing them to market.

Join them as they talk about the importance of trust, the unique space Forbes occupies, what Schlesinger’s three focus areas were when she arrived, and why Forbes is ahead of the curve compared to many publishers.

Jess Simpson, SVP of Global, Identity, and Technology at Publicis Media, speaks with Allyson and Devon about data trends, clean rooms, and how brands should carry on in the face of massive disruption and strategic overload.

Listen out for why Simpson believes the magic quadrant of data, tech, media, and creative is making a comeback and why the future of identity lies in an “exercise bike and a peas, potato and meatloaf” approach.

Rob McGovern, founder and CEO of PreciseTarget, speak with Allyson and Devon about retail’s data problem and how retail marketers can turn pandemic-era challenges into a competitive advantage.

Find out, as well, which decidedly not cutting edge communication channel McGovern believes holds great potential for post-cookie marketing.

Trade Desk’s Bill Michels, a product leader, entrepreneur and marketing location data guru, speaks with Allyson and Devon about some of the biggest issues impacting the industry in 2021.

Listen out for what Michels believes makes a healthy dialogue between consumers and advertisers, and why the future of programmatic advertising is a bright one.

Wes Nichols, investor and advisor, speaks with Allyson and Devon about some of the existential issues companies are facing in a world without cookies and confront the big question on our minds: Is MTA, or multi-touch attribution, dead?

Listen closely for Nichols’ big prediction on what Amazon is going to do next…

In the 1st episode of No Hype, our hosts Allyson and Devon explore how consumer identity and data collection isn’t as black and white as it seems. They demystify one of the most widely misunderstood topics of the marketing and analytics world to help you better understand what defines consumer identity today, and what must change tomorrow. Join them as they uncover the data science behind identity and examine the relationships between brands and consumers.

And most importantly, they explain why a new approach to consumer identity is critical in times of great change.