Welcome to Digital Marketing Life hosted by digital marketer, speaker, instructor and entrepreneur Noah Omri Levin giving you access to the real life experiences, challenges and triumphs of the incredible people across our industry. On this podcast you'll hear a mix of Noah interviewing people across our industry, speaking at events, coaching his digital media team members and more. Whether you're an in-house digital marketer, on the agency-side, or looking to break into the digital marketing industry, this was built for you.
Neuromarketing is a topic I have been want to dive into and I found no better place to start than a local Atlanta startup I bumped into named Sorter. Will Allred is the Co-founder and COO of Sorter, a recommendation engine that enables marketers to provide psychologically resonant brand experiences at scale. I really enjoyed geeking out with him on behavioral psychology and truly believe this is the direction our industry is bound to go. Enjoy…
This week we're going to talk about a business model first approach to digital marketing and all about how what we do as digital marketers needs to be far more than measuring clicks and conversions. But before I get to that I have some major news...
For sources, videos and links:
This is an episode I have been really excited about, especially for those of you that are looking to break into the digital marketing industry. This week I had the pleasure of sitting down with the incredibly talented Ashley Spotts of Search Discovery. Ashley was a hidden gem when we discovered her. She was working for a Consumer Packaged Goods company in Atlanta but clearly had a mind for business, a passion for loyalty and hard work and a determination to find a career path she enjoyed. I've learned so much from working with Ashley and I know you will too.
This week I had the pleasure of sitting down with a former colleague who has always been a force to reckon with in the Digital Marketing Industry. Olivia Hawkins is a media planning and strategizing powerhouse and is currently an Associate Director at VaynerMedia up in the bustling New York City. She is also an instructor at one of my most favorite institutions, General Assembly and was my ticket into that place for which I'll be forever thankful. What I love about Olivia is how her drive and clarity for what she wants in her career repeatedly helps her achieve her personal goals. No matter your level, you can learn from this one…
Bobby Huntley is the Director, Co-Producer and Co-Writer of La Vie Magnifique De Charlie also known as "The Charlie Movie". I had the pleasure of sitting down with Bobby and discussing his journey into the film industry as well as how he is going about marketing for The Charlie Movie. He's a charming character who has a passion to change the Atlanta movie scene and has some great advice for all of us along the way. Enjoy!
This is the first episode of my series giving you access to our experience marketing our side hustle www.firstyearmarried.com . In it I talk about how we structured her classes on marriage, her marriage coaching sessions and how we are marketing differently in round 2 for the January course by launching the First Year Married podcast. If you have not yet heard episode 8, I highly recommend it before jumping into this one. Her podcast: https://firstyearmarried.com/podcast/
This week I had the pleasure of sitting down with a colleague who has launched a successful business, both online and offline, the Akron Candle Company. Blair Scott is a developer who has learned, through his side hustle, how to become a more effective employee through the perspective he's gotten as the owner of his own business.
This week I sat down with Lee Elliott, the VP of Digital Media at VaynerMedia. If you listened to episode 8 all about Erin Linsin, Lee is the person responsible for stealing her from my team. He also is responsible for a lot of the amazing growth that VaynerMedia has seen in its paid media departments and is, himself, a wonderful and fascinating person. I think you'll love this episode.
As always please do connect and share feedback and since he offered in the episode, here is his info as well:
This week I sat down with some fantastic folks, some of the top Marketers in Atlanta, on a panel to discuss the value of personal branding, how to build yours and how to and not to do so in the current digital space. The panel was moderated by Lawrence O'Connor, Director @ The New School and joining me are Adam Harrell of NEBO Agency, Joy Ugi of ContentJoy and Cheryl Fulton of Randstad. The event was hosted by General Assembly Atlanta and partners included AMA Atlanta as well as Search Discovery.
Links to books I mentioned:
Miracle Morning (The one I forgot): https://amzn.to/2yyKSBZ
Radical Candor: https://amzn.to/2CIqHEC
This week I had the honor of sitting down with someone who brightens up every room she walks into. She is a powerhouse because she is not only an extremely talented marketing machine but also a deeply reflective and impressively emotionally intelligent human. We talk about her super-human ability to be positive in the face of fire-breathing dragon-like personalities. We talk about women in technology and how she found herself becoming a leading force on the topic at VaynerMedia. We also talk through having a vision for our careers in the digital marketing industry. I really think you'll love this one, she's magnetic.
Noah digs into how laws like GDPR and the California Consumer Privacy Act are fundamentally flawed.
This article was originally posted on LinkedIn here: www.linkedin.com/pulse/catch-22-privacy-law-noah-omri-levin/
This week I set out to get a unique perspective on side hustles, entrepreneurship and even some notes on marriage from the person I admire and have learned the most from. She is an extremely talented entrepreneur and digital marketer, someone who I've learned so much from and who has recently, after 10 years of research and study, converted her side hustle into her full focus: a business coaching women in their first year of marriage. She is none other than Kayla Levin, founder of FirstYearMarried.com… who also happens to be my wife.
Listen to her podcast here: https://firstyearmarried.com/podcast/
Doug Colson was an extremely talented digital marketer. He was a great team player and always went above and beyond both in his own work and in his patience for training others. But while Doug was excited about the growth of the company, he struggled internally to feel fulfilled. His story teaches us that enabling people to thrive sometimes means they need to go somewhere else.
This is a story you do not want to miss.
This episode is all about the life of the Managing Director of Definition 6, Jason Rockman. We start of with his journey and how Jason's grit, his taking on ownership and responsibility got him to where he is today. Then we tackle a bunch of great topics we're dealing with as Digital Marketers including: Why you would partner, outsource or build capabilities in house, the importance of clarity and direction, holding companies vs independent agencies and we even get into the considerations someone new coming into the industry should consider.
We are here live covering the announcement of the brand spanking new Terminus Account Based Marketing Platform proposed to be the one stop shop for everything ABM. See the full press release below and listen to our take on the move by Terminus.
Listen to an event co-hosted by General Assembly and Women in Technology of Atlanta that I helped put together. It was an honor to be a part of as well as enlightening and inspiring. Due to audio quality and other issues I am only able to share parts of the session. Also, given the sensitivity of the topics of inclusion and diversity I don't claim to endorse or condemn any views shared but wanted you to have the full audio so you could experience the event for yourselves.
Tori pulls Noah aside for a one on one to discuss how she can leverage self awareness and empathy to be more effective in telling the story around attributing value for her account based marketing campaign.