Nonprofit Lowdown
By Rhea Wong
Nonprofit LowdownNov 14, 2022
#286 - Annual Donors vs. Major Donors
🌟 Are you wrestling with understanding what your donors really want?🌟
If you're an executive director on the hunt for that sweet strategy that separates annual donors from major donors, pull up your comfy chair! Here’s the scoop: treating both types of donors with the same approach just isn’t cutting it. Annual and major donors are as different as chai is from espresso – both amazing but distinct in flavor!
On today’s episode of Nonprofit Lowdown, I’ll be diving deep into the magic formulas that distinguish these donors not just by the size of their gifts but by their expectations, engagement, and your strategic communications with them. Understanding these critical differences can revolutionize your approach, shifting your outcomes from spinning wheels to celebrating wins!
💡 In this must-listen episode, we’ll explore:
Why recognizing and catering to the unique characteristics of annual versus major donors can drastically enhance your fundraising efforts.
Practical strategies to tailor your outreach, making every donor feel like the hero in their own story.
The secret to transitioning from transactional to transformational relationships with your donors – because they're more than just ATMs!
Ready to stop the guesswork and start engaging effectively? Tune into the full episode to transform your donor interactions from ordinary to extraordinary. Trust me; your nonprofit can’t afford to miss out on this gem!
Don't forget to subscribe for more insights and join our vibrant community of nonprofit leaders just like you!
Important links:
#285 - Why Your Donors Aren't Giving Again
What if I told you the reason 82% of your donors never give again is because of something you’re doing? 😳
It’s true - we churn through first-time givers by failing to build real relationships and showcase impact. We leave donors confused about what their money achieved, then bombard them with more asks.
Donors ghost you because you’re giving them buyer’s remorse. 👻
On this week’s straight-talk episode, I’m exploring the psychology behind why donors flee and how we inadvertently trigger their buyer’s remorse. Learn how to flip the script to create onboarding journeys that wow donors by:
Asking the right questions to uncover their motivations
Closing the story loop to spotlight their investment
Shifting from extracting value to nurturing truly reciprocal partnerships
If you’re shaking your head thinking, “Rhea gets me!” - this discussion is for you. I’m bringing solutions that transform donor retention from 20% to 80% overnight. Listen now!
Important links:
#284 - Pipeline Training
Executive directors, are you tired of chasing after those $20 donations like a squirrel on espresso? Yeah, me too. And let me tell you, focusing all our energy on foundation grants and corporate donations because they seem easier is a bit like preferring instant noodles over a gourmet meal—it sort of does the job, but we're left feeling unsatisfied. 😖
Let's talk about moving away from survival-mode tactics that leave us feeling icky and instead, start nurturing genuine relationships with our donors. I'm dishing out all my secrets on identifying prospects and building a donor pipeline of people who are as excited about our cause as we are—because let's face it, sending a million "just checking in" emails is about as fun as watching paint dry.
In this episode, I'm breaking down why it's crucial to focus on those individual donors and how creating meaningful connections can lead to those juicy, significant gifts we dream about.
Remember, folks—desperation is the world's worst cologne. It's time to start fundraising with confidence, swagger, and a whole lot of heart. 💖
Important links:
#283 - The Future of AI with Devi Thomas
Feeling overwhelmed by the tsunami wave of AI chatter? Wondering how your nonprofit can ride the AI wave without wiping out? You're not alone.
The rapid evolution of AI technology has everyone's heads spinning, trying to figure out how to adopt it responsibly and effectively to amplify their impact.
In today's episode, I sit down with the phenomenal Devi Thomas, a beacon of knowledge from Microsoft Philanthropies, who's illuminating the path for nonprofits in the digital age. Her insights reveal that the integration of AI isn't just a trend; it's a toolset for improving efficiency, personalizing donor engagement, and scaling impact with a tactical edge.
Devi, preaches that adopting AI starts with embracing our curiosity and permitting ourselves to experiment.AI's potential to revolutionize nonprofit operations is immense - if wielded with intention, transparency, and inclusivity.
Ready to demystify AI and propel your organization into a future where tech and purpose align more closely than ever? Tune in to the full episode and learn how AI can be your co-pilot in achieving more with less, without losing the human touch that defines our missions.
Important Links:
#282 - Identity Upgrade
Ever felt a surge of imposter syndrome just as you're about to hit a major fundraising goal? Wonder why, even after securing that dream funding, a creeping sense of dread shadows your success?
If your accomplishments in the nonprofit realm leave you more anxious than empowered, it’s time we talk about your "Identity Upgrade."
In today’s episode, we dive deep into the idea that our identity sometimes lags behind our achievements, leaving us feeling out of sync with our new realities.
🦞 Just like a lobster needs to grow a new shell to move around comfortably in the great big ocean, you need to upgrade your identity to fit your desired goals. 🦞
I'll take you through the concept of identity - how it shapes our actions, influences our reactions to success, and why upgrading our inner narrative is essential for stepping into our power as leaders. From discussing the psychological effects of sudden changes in our external environment to offering tangible steps on crafting a new, empowering identity, this episode is a guide for those ready to transcend their self-imposed limits.
So, are you ready to align your identity with your achievements and lead with confidence and clarity? Dive into the full episode to discover how to navigate the discomfort of growth, the power of surrounding yourself with the right community, and ultimately, how to step fully into your upgraded identity. 🌟
To join the conversation, reach out, or learn more about upgrading your nonprofit leadership identity, head over to RheaWong.com. Let’s embrace this journey together.
Important links:
#281 - Humanity + AI with Vilas Dhar
Worried AI will take your job? Fear robots more than global warming? Think AI lacks morals? Well, take a chill pill my nonprofit friends. 💊
Today's guest Vilas Dhar provides a refreshing perspective on AI. Rather than some apocalyptic force, he views it as a "human-centric reflection of our society." Our biases and beliefs shape how it develops.
So who is this optimistic leader guiding us to an ethical AI future? Vilas heads the Patrick J. McGovern Foundation, advancing social good through tech. With experience across business, government and nonprofits, he connects communities to steer AI toward human dignity.
Discover how we can distribute AI more broadly so underserved groups have agency to address their needs. Learn what civil society can do now to democratize participation. Hear Vilas' global vision for aligning innovators and people.
The robots aren't coming for us yet, people! 🤖 Tune into this uplifting episode to understand how we shape the ethics and promise of AI. The future remains unwritten - our choices matter.
Important Links:
https://www.linkedin.com/in/vilasdhar/
#280 - Money Mindset and Fundraising
Are you giving money too much power in your fundraising efforts? Are desperation and scarcity sabotaging your fundraising success? 😣
You’re not alone, my friend. Many leaders try tactic after tactic, only to come up short again and again. Exhausting, right?
But what if the real barrier isn’t your savvy strategy, but your mindset? 💭
On this week’s episode of Nonprofit Lowdown, we’re diving deep into money mindset to discover how trauma and the stories we tell ourselves about money affect our fundraising for better or worse.
Here are a few of my takeaways:
🔑 Trauma and money experiences get encoded in our brains and bodies, affecting our fundraising mindsets and results
🔑 Attaching heavy emotion like desperation or scarcity to money activates our fight-or-flight response
🔑This traps us in survival mode rather than abundance - and donors feel that!
🔑By unpacking our money stories and shifting to an abundance mindset, our outer results can transform.
This is where the real work starts. We have to go inward to unearth our subsurface money narratives. What did your family say about money? What emotions come up when you fundraise? When you uncover the answers to these questions and shift your mindset, you’re going to see a huge transformation in your numbers too!
Ready to address inner blocks and finally hit your fundraising goals?
Important Links:
https://go.rheawong.com/money-quiz
https://go.rheawong.com/big-ask-gifts-program
#279 - Don't Be Afraid of AI with Afua Bruce
Is it going to take over the world and make nonprofit work obsolete? Some peeps seem hyped, while others wanna unplug the mainframe, Office Space-style. 💻🚫
Well, never fear! With experience from computer engineering to working for the FBI in the White House (?!?), my guest Afua Bruce knows her bytes from her bits. Afua decrypts how bias gets baked into algorithms and breaks communities. But she also shares how nonprofits can responsibly use AI as a force for good and level up their impact with AI’s help. 👩🏿💻
Some of the key takeaways:
Top AI concerns include the invisibility of marginalized groups and scalable bias due to historical data and speed/scale of deployment.
Everyone can educate themselves on AI by trying tools, asking questions, and knowing when to turn systems off if they don't serve you.
Guidance for using AI ethically includes clarifying your strategy and values first, then evaluating if tools align.
AI may risk loss of critical thinking skills but it also presents opportunities like predictive analytics to improve services.
Bottom line: We got this, people! 💪 Ask questions, set guardrails, but don't let fear leave you behind. The tools ain't perfect but we can influence and improve. As Afua says, "...you still have agency in this process." ✊
Listen to the full episode to learn more. 🎧
Important Links:
#278 - Spring Cleaning Your NPO
With the first blooms of spring comes our annual opportunity for renewal. Time to clear out the old and make way for new growth!
In this solo episode, I'll share my best tips for spring cleaning every aspect of your NPO - from refreshing stale programs to pruning unengaged contacts.
Get ready to plant the seeds now for a fruitful year ahead!
Here's what we'll cover:
✅ Breathing life and inspiration into your impact data with impactful storytelling
✅ Pruning and cleaning your email, communications, and database
✅ Cultivating supporters with strategic messaging
✅ Planting the seeds for efficient systems, processes & database moving forward
✅ Sprinkling your day with tasks that energize you and removing the ones that zap your energy.
And because we lead best when we lean into self-care, I'll also share my recipe for a quarterly mental vacation to blossom into the healthiest version of you!
Whether you need serious weeding or just some strategic fertilizing, let this episode seed a sustainable way forward. Now get growing by tuning in! 🌱🎧
Important Links:
#277 - Healing the Wounded Healer with JJ Mubarak
This week on the podcast, I had an illuminating discussion with spiritual healer John Jacob Mubarak - a spiritual advisor with a heart for integrating soulful practices into everyday life.
Our deep dive was enlightening, revealing how to pour into the causes we're passionate about without draining our own spirit.
Key Takeaways:
Embracing nature and holistic practices like plant medicine isn't just about healing—it's about unlocking a deeper understanding of who we are. It's a call to nurture our inner selves with the same vigor we use to champion our causes.
We explored the impact of our pasts and the "I must" mentality that often fuels us, highlighting the power of crafting new, life-affirming stories for ourselves. It's a journey to discovering our true "why" and embracing it fully.
Trusting in the grand journey of life, whether that's through the universe, a higher power, or something else entirely, empowers us to persevere. Adopting an abundance mindset reveals a beautiful truth: serving others actually fills our cup.
Feeling the burnout? This episode is your gentle nudge to take a step back, breathe, and realign with what truly matters.
🎧 Tune in for a dose of soulful wisdom and a reminder that self-care and service go hand in hand.
Important Links:
https://junglegayborhood.com/retreat-index/508/remembering-wholeness-a-gbtqia-wellness-retreat
#276- 3 Reasons Why You're Burned Out on Fundraising
When we're scraping by each month, it's natural to get transactional with donors. But people give to people, not causes.
The good news? By shifting your mindset and strategies, you can move from survival mode to stability and even abundance. 🙌
In this episode, I’ll outline the top mistakes nonprofit pros make that lead to fundraising fatigue and give you my signature science-backed solutions for…
🚨 Why you can't find the right donors
🚨 How to engage supporters who aren't ready
🚨 Building trust and partnership
If you’re tired of icky, salesy tactics and ready to start granting wishes and helping donors realize their dreams, first you have to learn what YOUR donors really want. I’ll show you how to connect, engage, and cultivate with all the tools and confidence you need for executive-level fundraising.
Whether you’re leading an established organization or building a fundraising machine from scratch, you'll walk away fired up and ready to connect donors to your mission.
Important Links:
https://go.rheawong.com/big-ask-gifts-program
#275 - Gen Z Fundraising with Sarah Medina Camiscoli
I think we can all agree Gen Z has lofty ideals and a spring in their step for social change that makes some of us old fogeys a little uncomfortable. But could they be the generation that deconstructs the nonprofit industrial complex while the rest of us stand by and watch the show?
Today, I’m joined by Sarah Medina Camiscoli, Assistant Professor of Law at Rutgers and the founding co-director of the Peer Defense Project. Sarah shows us how these visionary zoomers are experimenting with entirely new ways to build mission-driven organizations, from mutual aid networks to worker-self-directed nonprofits and beyond.
My fave takeaway - the power of Gen Z isn’t necessarily in the benjamins they can raise, but rather in their ability to multiply their following.
They’ve done what we Gen Xers and millennials have merely hoped to accomplish–leveraging digital community and grassroots solidarity to advance justice. (Sarah even gave me a template to start integrating some of these "prefigurative politics" into my own organization without fully disrupting the board and funders.)
So whether you lead an established nonprofit empire or are just a wannabe ally looking to support the next generation of world-changers, listen in on the discussion as Sarah breaks down everything you need to know. Stick around to the end for her best tips on bringing Zoomers onto your board, doing right by youth staffers, and opening up decision-making to a consent-based approach in your organization.
Important Links:
https://www.linkedin.com/in/sarah-medina-camiscoli-74b31912b/
Peer Defense Project Resource Guide:
1. Sociocracy and Worker-Self Directed Nonprofits
- Who — Peer Defense Project and Youth Power Coalition
- What
- How
2. Mutual Aid3. Action Networks (Hub and Spoke Collectives)
3. Action Networks (Hub and Spoke Collectives)
#274 - Advice for NPO Start-ups with Tiffany Allen
Itching to make your passion project a legendary nonprofit? It might not be as straightforward as you think.
I sat down with my gal pal Tiffany Allen, founder and president of Boss on a Budget, to spill some piping hot tea about the real deal when it comes to starting up your own nonprofit.
And let me tell ya…it ain't as easy as just slapping a 501c3 on your passion project and watchin' the donations roll in! We debunk some major myths around funding and control that trip up many founder executive directors. The key is building relationships, people! Donors are community too.
Tiffany shares straight truth about the pitfalls nonprofit newbies face, like lacking systems and support early on. We dish out some real talk around trusting others to carry the vision, finding the right "who's" for your board, and avoiding burnout. Even us visionary bosses need help sometimes!
Overall, an enlightening convo you don't wanna miss if you're thinking about jumping into the nonprofit battlefield.
Tune in and leave a review!
Important Links:
https://www.youtube.com/@BossonaBudget
https://bossonabudget.lpages.co/purposeprofitsociety/
Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork - by Dan Sullivan and Dr. Benjamin Hardy - https://www.amazon.com/Who-Not-How-Accelerating-Teamwork-ebook/dp/B0867ZJ151
#273 - Fractional Fundraising with Cindy Wagman
Does your nonprofit have a “part-time” fundraising problem?
As an ED, I learned the hard way that hiring well-meaning but inexperienced junior development folks often wastes precious resources. 💸 Their lack of strategic chops yields scattershot efforts and little ROI…leaving us with a half-baked revenue recipe. 🍳
But Cindy suggests a secret ingredient to bake up some major gifts – fractional fundraisers! 💡 These seasoned specialists bring targeted plans and efficient implementation to quickly elevate fundraising. It’s like adding an entire strategic department without the burden of permanent staff. 😍
For small shops stuck in survival mode, fractional fundraising could fast-track stability and growth. Cindy explains what to expect, how to track results, and why it beats blowing your budget on the wrong hires. 💥
So who else wants to take their fundraising from fractured to fully funded? Let’s level up together! 🙌 Hit play to explore fractional fundraising now.
Important Links:
https://www.fractionalfundraising.co/
#272- No More Money Shame! with Shulamit Ber Levtov
Sick of shame sabotaging your fundraising? 😣 Turns out our money baggage builds invisible barriers between us and the resources we need. But together with my soul sister Shulamit Ber Levtov, we're busting through old stories to unlock flow! 💸
In this week's episode, Shula and I get real about how oppressive systems and early traumas wire our minds for lack - and why fixing feelings is the fast track to funding. We explore simple but powerful practices like self-compassion, boundary setting, and rewriting scarcity scripts that help shift stuck energy inside and out.
The truth that transformed my money journey? Healing shame and embracing our worthiness is an inside job, but community makes it possible. So if pesky inner blocks have you chasing (not attracting) dollars, join us! With compassion and clarity, we can rewrite old narratives into sources of strength for serving true abundance. 💗
Now let's drop faulty core beliefs to unlock core purpose! Hit play as Shula schools me on reconciling mind, body and money for good! 🎧
Important Links:
https://www.linkedin.com/in/shulamitberlevtov/
https://www.instagram.com/the_entrepreneurs_therapist/?hl=en
#271 - My First $1M Gift with Dr. Emerald Mitchell
Does chasing big donor bucks leave you feeling shook? Here’s a little secret to flip the switch on our inner dialogue so you can start bringing in major gifts: When you fix your mindset, you fix your money probs.
But don’t take my word for it! I’m all about a case study too.
Once upon a nonprofit, Emerald felt like an imposter around donors. But together we unpacked limiting money stories and reframed fundraising as an adventure, not a burden. Soon after, she received her first record $2.5 million donation for her nonprofit, Moves and Grooves, inc., and her budget has been growing strong and steady ever since.
Tune in as Emerald shares her journey as a woman of color from scarcity to confidently leading with inspiration. You'll hear how one bold conversation and the power of authentic connection sparked her inner transformation and opened the floodgates of support.
The moral? All we need to unlock our inner fundraising rockstar is inner permission plus a solid plan. 💥 So if pesky money blocks feel like obstacles, let's shatter them! Abundance awaits, friends. Now…click play! 🎧
Important Links:
Big Ask Gifts Program: https://go.rheawong.com/big-ask-gifts-program
Book - Get that Money, Honey!: https://go.rheawong.com/get-that-money-honey
Connect with Dr. Emerald Mitchell https://www.linkedin.com/in/dr-emerald-mitchell-37a93679/
#270 - Managing Your Mindset for Fundraising Success with Hugh Ballou
Fundraising leaving you frazzled? 😫 I've been there too. Turns out the problem isn't stingy donors - it's our own money mindset. 😳
I used to get bent out of shape whenever a gift fell through or the budget got tight. Then I learned around 80% of fundraising flows from how we feel about finances deep down.
Repeat after me: “Scarcity thinking repels resources. Inner abundance attracts support.”
Join me and nonprofit Jedi Hugh Ballou as we confront the roots of money trauma and offer refreshing perspectives to rewrite our limiting stories. Shift reactive panic into responsive inspiration through emotional awareness and box breathing. Stop chasing uninterested donors by embodying, then emanating, the very wealth consciousness we seek.
The path from poverty mentality to prosperous reality starts within.
Listen in as we map it out together.
Important Links:
Free Webinar: 3 Reasons Why You are Burned Out on Fundraising - https://go.rheawong.com/3reasonswebinar
Connect with Hugh Ballou - https://hughballou.com
#269 - Where Do Donors Come From?
Sick of "spraying and praying" when it comes to finding new donors? I'm dishing my best tips on targeting your ideal supporters in this solo episode.
I'm tackling the common mistakes I see nonprofits make, from failing to define their audience to not optimizing existing channels. Expect straight talk on the pros and cons of various donor acquisition strategies out there - no hype, just what really works!
The key is getting specific. I'll share how to create detailed donor avatars, survey existing supporters, and use that intel to craft outreach that truly resonates. This clarity attracts great donors and repels those not aligned with your mission.
Want my exclusive advice on messaging that converts the right prospects? I've tested this stuff in the real world, so you know it's legit.
This episode is just a sneak peek at the P in my signature SPACE fundraising methodology I’ve used as the framework for my revamped Big Asks Gifts Program to transform your Processes.
We’re launching the 6 month BAG program right now to help you take their fundraising to the next level over 6 months. I only work with a limited number of EDs and DoDs each round, so check it out at rheawong.com if you think we might be a good fit!
Can't wait to connect and chat all things donor acquisition. Let's take your outreach to the next level!
Important Links:
#268 - State of Mind
Are you trudging through the fundraising world, feeling the weight of 'never enough'? It's time to drop the scarcity storyline and embrace the abundance that surrounds us. We've all carried baggage into our donor meetings, narratives laced with trauma and social hurdles. But what if I told you, it doesn't have to be that way?
Let’s talk about the biggest game-changer in fundraising – your mindset. In today's episode, we're exploring how the tales we tell ourselves can make or break our fundraising effectiveness. I dive into the deep end of money narratives, discuss how our brain operates under stress, and reveal how shifting your state of mind from survival to executive mode can transform your fundraising efforts.
You don't want to miss this journey beyond the numbers, into self-awareness where you'll find the key to long-term fundraising success isn't just in the ask—it's in the attitude. It's time to cultivate an abundance mindset, and I'm here to guide you.
Your next big ask might just need the SPACE you'll discover within.
Important Links:
BONUS- Top 5 Gems of 2023
🎆 Happy 2023! Before we dive into the new year, let's recap my 5 most popular Nonprofit Lowdown episodes from 2022.
These insightful convos cover everything from ditching toxic fundraising tactics to navigating across generations in the workplace and beyond. I've compiled the very best nuggets of wisdom to inspire you to find greater connection and community in the year ahead.
We touch on themes like the power of deep listening, building trust through questions vs demands, understanding generational differences with empathy, and more. Each guest brings a unique lens but underscores the same core truth:
Fundraising works best when we lead with shared humanity, not organizational needs.
I'm committed to helping this industry unlearn bad habits in 2023 so we can build authentic, equitable partnerships between nonprofits and philanthropists. And have a lot more fun while we're at it! 😊
If these greatest hits resonate, make sure to subscribe and stick around as we continue the conversation this year. Thank you for joining me on this mission to create better fundraiser-donor relationships rooted in care.
Listen to the full episode here and get inspired for the year to come!
🎧Important Links:
#219 - Listening + Speaking with Intent with Jason Frazell - https://podcasts.apple.com/us/podcast/219-listening-speaking-with-intent-with-jason-frazell/id1436858854?i=1000593176725
#223 - Negotiating like a Hostage Negotiator with Troy Smith - https://podcasts.apple.com/us/podcast/223-negotiating-like-a-hostage-negotiator-with-troy-smith/id1436858854?i=1000598249006
#224 - Why Major Donor Processes Suck and What to Do Instead with Greg Warner - https://podcasts.apple.com/us/podcast/224-why-major-donor-processes-suck-and-what-to-do/id1436858854?i=1000599328901
#243 - Gen Z staff, Gen X leaders with Darren Isom - https://podcasts.apple.com/us/podcast/243-gen-z-staff-gen-x-leaders-with-darren-isom/id1436858854?i=1000619122514
#257 - How to Stop Chasing Donors and 10x Your Thinking with Brooke Richie-Babbage, Cindy Wagman and Jess Campbell - https://podcasts.apple.com/us/podcast/257-how-to-stop-chasing-donors-and-10x-your-thinking/id1436858854?i=1000630681751
#267 - Email: Your First Stop for Funding with Christina Edwards
Burned by social media and its tiny ROI? 📥 Time to make email your BFF for bringing home the bacon in 2023!
Digital marketing maven Christina Edwards explains why email crushes social media when it comes to converting supporters into donors. Listen and learn why you should centralize and optimize this workhorse channel ASAP.
We cover the ideal email frequency, metrics to track, ingredients for compelling subject lines and content, tips for cleaning your list, and plenty more nuts and bolts. Christina also shares tactical ideas for year-end campaigns.
Her bottom line says it all: “The more emails you send, the more money you make. The two go hand in hand." So get over your fear of flooding inboxes and start maximizing this money magnet!
Ready to have a breakthrough in connecting with supporters? Christina is bringing the email excellence - take notes!
Important Links
https://www.splendidcourses.com/email
#266 - Is Your Website "Funder Friendly"? - with Lou Kotsinis
Does your nonprofit website attract donors like a 20-year-old Geo Metro? 🚗 Here's how to give it a sleek new upgrade without breaking the bank.
Lou Kotsinis of BCS Interactive shares his 20+ years of digital marketing expertise to help nonprofits level up their online presence. A beautiful website matters - it’s often the first impression funders have of your work!
We discuss common pitfalls in positioning, storytelling, user experience and functionality. Plus simple fixes that create a seamless, conversion-focused donor journey.
Lou also gives tips on choosing intuitive donation platforms, website content that converts, calls to action that compel without annoying, and more.
The bottom line? Nonprofit websites should make donors feel loved, not bamboozled! Put yourself in their shoes. Understand their passion points and perspective. Then craft an experience that makes them eager to engage with your cause.
“Love your audience. If you love your audience [and] understand what their needs are, that can't help but be reflected in your website.” - Lou Kotsinis
Ready for website wisdom that’s equal parts strategic and practical? Have a listen!
Important Links:
BONUS: End Your Year Strong with Email with Jess Campbell
Are visions of year-end dollar signs turning into lumps of coal? 💸 We’ll help you turn your fundraising frown upside down with an email marketing strategy that converts before 2023 comes to a close! Here’s how to salvage your campaign in the final weeks of 2023.
Email marketing whiz Jess Campbell of Out in the Boons returns to share late-game fundraising tactics. The season isn’t over even if Giving Tuesday bombed - there’s still lots of money left to raise before January 1st!
We dive into setting achievable goals, writing compelling subject lines, using emoji and personalization to boost engagement, following up with lapsed donors, and more. Jess also explains why you should add text messaging to your outreach mix.
The bottom line? Keep emailing consistently through December. Using a strategic cadence of valuable content leading to clear calls-to-action is key to converting supporters into philanthropists. And never miss a chance to steward and recognize donor generosity!
If you’re feeling frantic about finishing your campaign strong, don’t miss Jess’s affordable new monthly fundraising email template membership. It’s packed with plug-and-play solutions to save you time while growing donations.
Ready for an email makeover to raise year-end revenue? Take notes - Jess is bringing the expertise!
Important Links:
The Fundraising Template Shop - https://www.thefundraisingtemplateshop.com/membership
LinkedIn - https://www.linkedin.com/in/jess-campbell-outintheboons/
“The Nonprofit Email Report”- https://www2.neonone.com/l/679793/2023-08-08/277h7w/679793/1691513830BLlHeTzH/Influencer___GT_EOY_Email_Report.pdf
#265 - Philanthropy Revolution with Lisa Greer
Fundraising can feel transactional, manipulative, and just plain icky. But it doesn’t have to be that way. As donor-turned-expert Lisa Greer explains, with authentic connection and a "ditch the pitch" mindset, fundraising can actually feel human.
Lisa gets what it’s like to be on the receiving end of clumsy asks and ill-informed wealth screens. After an awkward start to her own philanthropy journey, she vowed to revolutionize the donor experience.
In this candid conversation, we discuss:
Why donors aren’t some strange "other" species
The power of self-aware storytelling
Ditching disingenuous pitches
How to navigate the money
Lisa argues we need a philanthropy revolution to fix this - one centered around trust, transparency, and treating donors as partners instead of ATM machines.“I'm helping organizations change the way they do things based on how a donor hears things and how a donor interprets things.” - Lisa Greer
The bottom line? We have to get over our own discomfort with wealth and get curious about donors as individuals - what matters to them and why they give as they do.
To hear more of Lisa’s straight-talk around transforming nonprofit fundraising, have a listen to the full episode and share it with someone who needs a refresh!
Important Links
Book: Philanthropy Revolution: How to Inspire Donors, Build Relationships, and Make a Difference by Lisa Greer: https://www.lisagreer.com/book
Preorder: The Fundraiser’s Handbook: A Guide to Maximizing Donations, Retaining Donors, and Saving the Giving Sector for Good by Lisa Greer: https://www.amazon.com/Fundraisers-Handbook-Maximizing-Donations-Retaining/dp/1939096154
Blog: https://philanthropy451.substack.com/
LinkedIn: https://www.linkedin.com/in/lisazgreer/
#264 - The Business of an NPO with Robert Fukui
In love with your mission but not getting warm fuzzies from the fundraising? You’ve got to start thinking of your NPO as a business! Wait, what?
Robert is the founder of Power Couples by Design and co-author of the book Tandem: The Married Entrepreneurs’ Guide For Greater Work-Life Balance.
As a former Fortune 500 exec helping nonprofits grow and thrive (and keep romance alive!), Robert brings the real talk about how and why healthy nonprofits make a PROFIT (legally and ethically). 💰We also talk about:
💥Why you should focus on being productive vs. busy
💥Time and money - managing your most precious resources
💥Growing your organization the right way
💥Who should be fundraising (hint - it’s you!)
💥Surrounding yourself with the right board
Robert Fukui helps purpose-driven leaders build thriving organizations while finding balance. Whether you lead a fledgling startup or established nonprofit, his business principles are gold!
“The money's not the goal, but it's the essential part of building the organization. And if you're not intentional about developing relationships with your donors, with new ones and also existing ones, you're just going to struggle.” - Robert Fukui
There’s so much more BIZ strategy packed into this episode. Let Robert school ya on sustainable nonprofit success. 🎓
Important Links:
https://www.linkedin.com/in/robertfukui/
#263 - Rich White Men with Garrett Neiman
Ever feel like no matter how hard you shake the money tree, the fruit only falls for certain folks? 💰🌳
On the latest episode of Nonprofit Lowdown, Garrett Neiman riffs on how subtle (and not so subtle) biases in philanthropy make it dramatically easier for privileged people to fundraise.
Garrett knows this song by heart. As a former nonprofit founder and author of Rich White Men he's on a mission to help level the playing field.
He reflects on his journey from a conservative upbringing to recognizing the systemic barriers and biases faced by marginalized communities. Garrett realized the need for a power analysis in social change work - one that calls on white men to stand up for equity and justice.
The conversation touches on topics like the War on Wokeness, fundraising disparities, and the importance of understanding privilege.
Garrett's prescription? Get more people with power - especially rich white dudes - talking openly about equity. 🗣️ He encourages privileged folks to determine their unique position, commit to lifelong learning, and take daily action to promote justice.
Ready for frank convo on race, class and cash? Garrett brings nuance and heart. Get your headphones and an open mind.
Important Links:
Book: Rich White Men: What It Takes to Uproot the Old Boys' Club and Transform America - https://a.co/d/f8OQdco
LinkedIn: https://www.linkedin.com/in/garrettneiman/
#262 - Marketing on a Shoestring Budget with Krystal Covington
Confused about all the options for nonprofit marketing? 🤔 Don't let analysis paralysis stop your impact! 🛑
Krystal Covington, marketing pro turned nonprofit consultant, shares bite-sized tips to level up your marketing—even with limited time and budget. 💡 Krystal is a Marketing Consultant with GO Lead, LLC and the Community Outreach Coordinator at a Denver-based nonprofit called Hands of the Carpenter.
Her main takeaway: start small and stay consistent. Little steps like sending a social media post or pitching local media add up over time to stronger community, trust, and visibility. She advises getting your core team aligned on one clear mission statement first, then facilitating collaboration across marketing and development efforts. And keep growing that email list! It helps sustain precious relationships with supporters.
“I'm passionate about helping anything and anyone with a cause and with a purpose that matters. They need to have … really great marketing and really great marketers that support the things that matter in the world.” - Krystal Covington
Tune into the full episode for more on how to prioritize marketing, even on a shoestring budget. Krystal's pragmatic advice will help you overcome analysis paralysis.
Important Links:
DIY PR Podcast Episode: https://podcasts.apple.com/us/podcast/167-diy-pr-with-rebekah-epstein/id1436858854?i=1000547416777
Email: krystal@goleadconsulting.com
LinkedIn: https://www.linkedin.com/in/krystalncovington/
#261 - Servant Leadership + Fundraising with Evan Wildstein
🎤 Why be a hero when you can be a guide? 🧭
On this episode of Nonprofit Lowdown, we’re chatting with author/fundraiser Evan Wildstein as he dishes on servant leadership - how embracing empathy, community, and self-growth can transform nonprofit fundraising. 🙌
Servant leadership isn't about being a martyr (hard pass). It's about mindset shifts from "me" to "we."
Evan shares out-of-the-box tips like recording yourself to improve listening skills. 🎧 He explores healthy boundaries and psychological safety so teams can have real talks on topics like equitable hiring.
Tune in to find out why mindset and training matter when it comes to connecting your mission and money. Discover feel-good fundraising that's about people, not just dollars. 💸
“Thorough servant leadership translates to dollars.” - Evan Wildstein
Important Links:
The Nonprofiteers Fundraising Field Guide: https://www.amazon.com/Nonprofiteers-Fundraising-Field-Guide-Servant-Leadership/dp/1666767514
LinkedIN: https://www.linkedin.com/in/evan-a-wildstein
#260 - Diversifying Your Board with Andy Rathmann-Noonan and Mayowa Awe
Diversifying your board - yup, it's time for that awkward convo! But it's so key for representing your community, getting new perspectives, and just making decisions with more empathy and cultural awareness. Am I right?In this episode, I chat with Andy and Mayowa from the National Science and Technology Medals Foundation about how they transitioned their board from pale and male 👴👴 to a diverse dream team! 🙌
Here are some nuggets of wisdom gleaned from our discussion: :
To effectively diversify, you have to look beyond surface diversity to passion and abilities.
Relationship building is clutch! Take time to connect with potential recruits before they join. Steward each member intentionally even after they've joined.
Give diverse members multiple ways to add value, not just cutting checks. Offer options like volunteering, social media, and building networks.
Lend recruiting support by doing prep work like LinkedIn searches and email templates. Meet them where they're at!
Foster connections between members through fun social events outside meetings. Personal bonds help teams work together.
“Set the aspirational goal of what you want the board to look like in
terms of representation … diversity … skill set… [G]o for that. It's going to get frustrating but it's a worthy exercise.” - Andy Rathmann-Noonan
“Some people really do not come from a place where there's generational wealth, but they have something to offer “ -Mayowa Awe
It may get uncomfortable, and it will definitely take time and patience; but, diversifying your board will uplevel the impact and effectiveness of your org! Check out the episode for more practical insights on how you can diversify your board and have capacity while achieving the mission and vision of your NPO.
Important Links:
https://www.linkedin.com/in/andy-rathmann-noonan-69081053/
#259 - Hard Asks Made Easy with Laura Fredricks
Ask and you shall receive! Making big fundraising asks doesn't have to feel scary or daunting. My brilliant guest Laura Fredricks shares her golden rules for powering through the fear of asking and inspiring donors to take action.
Laura is a best-selling author and fundraising guru who helps organizations bring in the big bucks. As CEO and founder of The Ask, she's worked with over 100 nonprofits and raised over $100 million. Her new book Hard Asks Made Easy offers a practical guide to conquering your fear of “the ask.”
In our conversation, Laura breaks down the art and science behind making compelling asks. Her 5P framework - incorporating purpose, pride, persistence, practice and pause - provides the perfect recipe for fundraising success. Laura's tips on shaping the ask, from identifying potential donors to crafting the pitch, are invaluable for nonprofits seeking to level up their fundraising strategy.
The key is matching the ask to the individual while leading with authenticity. As Laura says, "The warmth in your tone, the presence of your style will invite the person to want to do what you're gonna ask." Her advice has taken the fear out of fundraising for organizations worldwide. Now it's your turn - listen up and start asking!
Laura’s books helped me understand my personal asking style and the psychology of making the ask so that I could be confident and fearless in fundraising.
Important Links:
Get Laura’s Book - Hard Asks Made Easy: https://www.amazon.com/Hard-Asks-Made-Easy-Exactly/dp/1642257079
Contact Laura: https://laurafredricks.com/
#258 Facebook Fundraisers with Sean Kosofsky
Could Facebook be an untapped goldmine for your NPO?
Sean Kosofsky, a veteran nonprofit leader turned consultant, makes a compelling case for maximizing Facebook fundraisers. He shares hard-won insights on how to run effective peer-to-peer campaigns that leverage individuals' networks for fundraising wins.
Sean emphasizes that with the right strategy, timing, and volunteers, these free tools can deliver big returns.
Worried about chasing low dollar gifts? I feel that! (You know I’m all about nurturing Major Gift Individuals 👌.) But, now that Facebook provides nonprofits with donor email addresses, retaining and nurturing these new supporters is much more feasible!
Facebook fundraisers tap into personal networks and harness the power of peer-to-peer fundraising.
So, what do you say? Ready to give Facebook fundraising another shot? Listen to the full episode for the lowdown on Facebook Fundraisers and leave a review to hear more content like this!
Important Links:
Free Guide to Running Facebook Fundraisers: https://www.nonprofitfixer.com/8-expert-tips-to-raising-10k-with-facebook-fundraisers
Blog Post: https://www.nonprofitfixer.com/nonprofit-fixer-blog/guide-to-facebook-fundraisers?rq=facebook
Rhea’s Book - Get That Money, Honey!: https://go.rheawong.com/get-that-money-honey
#257 - How to Stop Chasing Donors and 10x Your Thinking with Brooke Richie-Babbage, Cindy Wagman and Jess Campbell
Join me as I chat with Brooke Richie-Babbage, Cindy Wagman, and Jess Campbell about “How to stop chasing donors and 10x your thinking.”
This episode feels a little different than past episodes not just because we’re coming to you from behind the steering wheel, but because these are some of my favorite non-profit ladies who really know their stuff when it comes to fundraising with the right mindset, the right strategies, and the right people in place. And they have the track record to prove that it works.
Grab your favorite road trip snacks and hop right in while we talk about how you can start attracting like-minded individuals who will fund your vision gladly, not because they feel pressured to do so out of guilt, obligation, or simply to get you off their backs. Discover:
How you can change your scarcity mindset.
How you can tell stories that your donors actually want to hear.
How to fundraise without fear of rejection.
How to make friends with people who have the capacity to help.
And so much more…
Buckle up, enjoy, and please leave a review if you learn something new!
Important Links:
#256 - Surviving and Thriving as a Black Leader with LaTresse Snead
While the tides are changing for people of color in the corporate world, there’s this awkward space where pillars of the old system still stand ominous while the framework of a new system begins to take shape.
So where does that leave women of color in 2023? Do we gear up for an all-out war on the old system or don an every-woman-for-herself demeanor as we toss our fear aside and climb the corporate ladders to achieve our personal goals?
Perhaps we do a little of both?
Today’s guest is LaTresse Snead, author of When Black Women Rise, founder & CEO of Bonsai Leadership group, former ED, and fellow San Franciscan! LaTresse knows a thing or two about facing challenges and overcoming fear. LaTresse has worked for some of the biggest non-profit organizations in her 20-year career and helped raise more than two hundred million dollars in donations. These days, she pours her experience and knowledge into coaching leaders, upcoming leaders, and organizations in the non-profit space to become the best version of themselves.
Join us as we talk about:
The state of DEI efforts in corporate America in 2023
What it looks like to be a woman of color in leadership right now
What corporations should or should not expect from people of color in regards to building their DEI strategy
How to negotiate salary as a woman of color
How to know if an organization is worth your time and energy
The importance of surrounding yourself with a network of support
And, of course, how to chase your dreams fearlessly
“I started out very fearful in my leadership of speaking out. … And I noticed that once I started to just authentically speak up … it was so much more impactful. … [P]eople start to respect that more.” -LaTresse Snead
Don’t forget to drop a review and subscribe for more content like this!
Important Links:
https://www.linkedin.com/in/latressesnead/
https://www.bonsaileadershipgroup.com/
https://www.amazon.com/When-Black-Women-LaTresse-Snead/dp/B0C8RG5834
#255 - Unf*ck Yourself as a White Person with Jen Mayer
How do we untangle the web of systemic racism and inherent bias that are deeply etched into our society's fabric? How do white individuals fit into this dialogue, and more importantly, confront their roles in perpetuating or combating racism? All of these big questions might sound daunting, but we’ve got answers that will put the wind back in your sail.
Join me and my guest, Jen Mayer, founder of Becoming Better Together, as we dig deep to answer these pressing questions.
Jen unpacks her journey of introspection, the importance of acknowledging and embracing mistakes, and how people, especially white individuals, can learn to be true allies.
Tune in to find out what your role is in combating racism, without being performative—straight from the heart of a real visionary in racial justice.
Important Links:
https://www.linkedin.com/in/jenmayersandoval/
https://www.becomingbettertogether.com/the-collective-3
https://course.becomingbettertogethercoaching.com/video-series?r_done=1
#254 - Being Fiscally SeCURE with Raj Thakkar
Hey friends and fellow nonprofit nerds! Get ready for a super fun and informative chat with my buddy Raj Thakkar.
You may know Raj as the founding genius behind FOREsight Financial Services for Good. But did you also know he's the author of a brand-new book called Fiscally Secure?! Raj knows his stuff when it comes to helping nonprofits get their financial ducks in a row. And let me tell you, it is WAY more interesting than it sounds. Who knew analytics could be so uplifting?
In this episode, we're talking all things budgeting, fundraising, and shaking that scarcity mindset! Raj shares his 10-step framework for getting – and staying – fiscally fit. I know it sounds intimidating but I promise it’s way more empowering than it is scary.
We also dive into creative ways to build revenue that don’t involve emptying your bank account. Hint: the answer isn’t always hiring expensive development pros! Sometimes the best solutions are right under our quirky nonprofit noses.
So pour yourself something fun (I’m drinking sparkling water with lime today!) and get ready to geek out on numbers. I promise you’ll be feeling inspired, not stressed, by the time our chat is done.
Sound like your kind of episode? Then click play! Let’s get fiscally secure together, friends.
“What I realized was there was actually a method to our madness and ended up calling it “The Fiscal Responsibility Method” where there's ten components to responsible financial management in the way we define it.” - Raj Thakkar
Important Links:
https://csbm.com/fiscally-secure/
#253 - Joy in Storytelling with Tara Dorabji
We all know storytelling is a powerful way to move people and effect change on the important issues of today. But in the fundraising world, storytelling has gotten a bad rap. Poverty porn, sensationalism, and negative storytelling practices have left a bad taste in our mouths and, at times, exposed the very people we want to help.
So how can we use the powerful language of storytelling to unify and empower communities rather than divide and conquer?
Join me today as I talk to Tara Dorabji, Vice President and Chief Strategy Officer for The Center for Cultural Power!
We talk about the need for value-aligned storytelling that is rooted in authenticity and how we can choose, gather, and elevate stories and storytellers to amplify and elevate diverse voices that can accelerate systemic cultural change.
We also dive into how to test and measure the impact of our influence so that our efforts don’t fall on deaf ears.
Tune in for an eye-opening discussion that just might put the joy back into your storytelling!
“It's not just about one messenger. … [D]ifferent Messengers speak to different groups, so it's important to have a multitude of stories and to continue to test and … learn. And as culture shifts and people shift, the storytelling will change too.” - Tara Dorabji, Vice President of The Center for Cultural Power
Important Links:
LinkedIn: https://www.linkedin.com/in/tara-dorabji-a364711/
The Border Report 2023: https://www.culturalpower.org/stories/the-border-report-2023/
#252 - Maximizing LinkedIn for your NPO with Tania Bhattacharyya
Social media is a modern-day jungle. If you don’t know who you are and what you want to say; the algorithms will eat you for breakfast. So what choice do non-profit folks have if we want to be heard above all the noise? Please, don’t tell me I have to dance... PLEASE don’t tell me I have to dance…
Not even a little, my non-profit fam!
For your sake and mine, today I’m joined by the marvelous Tania Bhattacharyya, founder of Lumos Marketing Co and host of Campfire Circle Podcast. She’ll tell us all about her experience in the non-profit world and her unmatched storytelling prowess on LinkedIn. Tania teaches underrecognized social impact leaders - coaches, consultants, service providers, and nonprofit execs - to build top of mind trust and community by sharing their stories on LinkedIn.
“What's beautiful about building a personal brand as a non-profit leader is you get to pick the audience that … lights you up and that you were put on this planet to make a difference for. And so often it is the person that you once were or still are. It's the person that you can become a guide for because you have trudged through that journey yourself and now you have some nuggets of expertise and advice and wisdom to pass on.” - Tania Bhattacharyya
Tania champions the idea that you can be consistent and “lazy on LinkedIn” and still gain traction with people you want to meet. It’s all about resonance versus reach, and I can’t wait for you to soak it all in!
Get ready to hear practical tips for building your brand and cultivating legit relationships on LinkedIn through thought leadership–without doing a song and dance or an endless stream of meaningless content.
Important Links:
#251 - When a Black Founder Transitions with Cassie Haynes & Jean Friedman-Rudovsky
Succession planning. We all know it’s a possibility, but none of us wants to think about it. What processes do you have in place to protect your organization from losing funding? How will you manage the optics and let funders know your organization’s values and vision won’t change just because one person steps down?
Hint: Don’t make it all about you!
Join me today as I talk to Cassie Haynes and Jean Friedman-Rudovsky, the powerhouse co-founders of Resolve Philly, to get the lowdown on how they emerged from a leadership transition after Cassie, a black co-founder, stepped down from her position to be closer to her newly widowed mother.
Find out what strategies they used to mitigate damages, disperse responsibilities, and elevate staff members to positions of higher visibility so that the organization could continue affecting change to make Philidelphia’s journalism scene a more equitable and diverse playing field.
“We have always prioritized the storytelling around our work coming from those who are carrying out the work. More and more folks on our team are… showing up at conferences to talk about the work. […] When our funders think about who Resolve is, they should think about 25 people.” - Cassie Haynes, Resolve Philly Cofounder
Important Links:
#250 - Philanthropy by the Numbers with Dr. Una Osili
I’ve said it before; if you want to get big contributions, you have to make big asks. But, for so many of us, our scarcity mindset holds us back. We wonder, can we really make big asks in an economic downturn? Does generosity still exist in America in 2023? Do donors of color give monetarily to the causes they care about?
The numbers say, yes, to all of the above! Data for the win!
Nerd out on numbers with me on today’s podcast as I get Dr. Una Osili’s thoughts on global philanthropy and giving trends in our complex philanthropic ecosystem.
Dr. Una Osili is the Director of Research at the Center on Philanthropy at Indiana University and the Associate Dean for Research and International Programs at the Indiana University, Lilly Family School of Philanthropy.
Listen to the full episode and subscribe for more data-based tips and tricks that will transform your mindset and help you niche down to find large givers and build trust as you can form a community of givers united under a common mission and vision.
“So donors now know that it's possible to give in an unrestricted way. This is not just a good time to be engaging donors, but it's also an important time to bring innovative and transformational opportunities to those donors and to ask for those transformational gifts because more donors are aware of the needs.” - Dr. Una Osili
Important Links:
Lilly Family School of Philanthropy - https://philanthropy.iupui.edu/index.html
The General Social Survey - https://gss.norc.org/
Mays Family Institute on Diverse Philanthropy - https://philanthropy.iupui.edu/institutes/mays-institute/about/index.html
Global Philanthropy Tracker - https://globalindices.iupui.edu/tracker/index.html
Global Philanthropy Indices - https://globalindices.iupui.edu/tracker/index.html
Global Philanthropy Environment Index - https://globalindices.iupui.edu/environment-index/index.html
#249 - Women's Leadership Council
In this episode, we're joined by the inspiring voices of Alison Overseth, Gisele Castro, and Erica Hamilton at The Women's Leadership Council. Our discussion centers around the dynamic landscape of leadership, highlighting our personal experiences, insights, and the ever-important journey toward diversity, equity, and inclusion (DEI) efforts.
We’ll dive into topics that are pertinent for any woman pursuing a career in leadership, specifically current and future CEOs and EDs. Join us as we get answers to the following questions:
What’s the importance of defining a North Star to guide your decisions and actions?
How do you maintain and balance your peace and well-being in such a demanding job?
What mental shifts and practices are necessary for leading an organization?
What bright spots and challenges will we see as the next generation enters the workforce?
What are some hard-earned tips for recruiting, managing, and changing your board?
And how can we drive authentic change through cultural shifts and ongoing DEI efforts?
“[H]ow much are we pursuing excellence and how are we passing on what we have learned to another group of people? [...] As an organization that at one point was not so visible and now it is, it comes with different pressure points… I didn't know I signed up for that. I did, I actually did by being a women leader.” Gisele Castro, CEO of exalt
Important Links:
#248 - Small Shop Strategies with Rachel Bearbower
Meet my friend and homegirl, the amazing Rachel Bearbower. She is the Founder of Small Shop Strategies, a nonprofit consultancy focused on teaching Executive Directors how to detangle their systems so they can focus their time + energy on building relationships and raising more for their causes.
This episode is perfect for those Executive Directors and fundraisers who are neurospicy, who struggle with consistent, boring action, and who need help prioritizing tasks that drive results.
Are you awkward when you’re fundraising? So are we! We talk about the importance of being a real human and not taking things personally when you hear the word “no.”
Hear our personal experiences and mistakes in fundraising as we discuss nurturing donor relationships, managing board expectations, capitalizing on your board member’s genius, and upgrading yourself, your systems, and your software for sustainable success.
“You can create all the systems, but at the end of the day, it’s just doing the damn thing. There’s not a silver bullet. It’s the consistent reps over and over and over that are going to get you the result that you want... It’s those little things, building in those little habits that are going to help you raise that million dollars… two million… five million.” -Rachel Bearbower
Links:
https://www.smallshopstrategies.com/
Additional Resources:
10x Is Easier Than 2x by Dan Sullivan and Benjamin Hardy
The Nuclear Effect by Scott Oldford
Getting Things Done: The Art of Stress-Free Productivity by David Allen
#247 - Root Causes of Burnout with Dr. Emily Bennett
In this episode, we’re joined by the mind-bending Dr. Emily Bennet, ND, CEO of Kindling who answers the question, “How can we take better personal responsibility for our own well-being in the midst of being devoted to this purpose-driven work?”
We talk about our personal experiences with workplace burnout and explore the internal and external pressures of wanting to “do more for the cause” at the expense of our mental and physical health. We dive into potential factors influencing our decisions to muscle through it despite all the warning signs. Are we influenced by hustle culture? Do we have generational baggage on board? Do Gen Zers have the answer to all our workplace woes? Join us to learn the three facets of burnout, practical tips for managers and execs to protect their teams and some of the common triggers of burnout. Spoiler alert! Your loneliness just might be killing you.
Also, listen for a quick self-evaluation to determine if you or your team are at risk for or are currently experiencing burnout.
“There are these structural pieces that play a part in influencing somebody to set themselves aside entirely and give too much, such that the energy they’re putting toward the cause is not going to be sustainable.” - Emily
Links:
https://www.dremilybennett.com/free-training
Additional Resources:
#246 - Childfree by Choice with Therese Shechter
In this episode, we're joined by the fierce Therese Shechter, the brain behind "My So-Called Selfish Life," who's flipping the script on pronatalism and societal norms.
From tearing apart the underpinnings of pronatalism to exposing its ties with white supremacy and racism, we're setting the stage for an eye-opening conversation. We deep-dive into how our policies, driven by hidden pronatalist forces, shape our society and what it means to be a woman.
Next, we explore powerful real-world scenarios where pronatalist policies are taking center stage.
As we advocate for equitable policies, join us for a conversation about childfree living as a choice, and a right.
"I think that being able to make the decision that you don't want to be pregnant and then having a procedure where you're no longer pregnant is a basic human right." - Therese
Links:
Additional Resources:
#245 - Funding Feminist Movements with Latanya Mapp Frett
In this insightful episode, I engage in a profound discussion with the esteemed Latanya Mapp Frett, Executive Director of Global Fund for Women, and author of 'The Everyday Feminist: The Key to Sustainable Social Impact - Driving Movements We Need Now More than Ever'.
Fun fact: Latanya was my boss over 20 years ago when I interned at UNICEF and we’re reconnecting!
We delve into the heart of influential feminist social movements, examining the leaders, art, and narratives that have propelled them to success. Mapp Frett shares her expertise, offering practical steps that organizations and individuals can implement to further their impact.
We discuss the significance of feminist funds, the role of men and boys in advancing a feminist future, and provide actionable advice to enact change globally.
'The Everyday Feminist' serves as a strategic blueprint for effecting social change. You can find the book in our show notes or click here to purchase. This episode is a crucial listen for anyone committed to making a difference. Tune in for a deep exploration of practical feminism in action.
"Women are the ones who are doing the work. So why are matching the resources not getting to them?" - Latanya
#244 - Innovations in Board Management with Bill Ryan
Get ready for some board management wisdom! In this episode, I sat down with the brilliant Bill Ryan, a nonprofit board governance expert 🌟 We dove into the nitty-gritty of effective board management, covering everything from board culture to fundraising and the three modes of governance. 💼💰 Key Points: 🌟 Board Culture: Boards need to align their culture with the organization's mission. Bridging generational and ideological gaps through open dialogue and getting to know each other is key. 👥✨ 💪 Fundraising Challenges: Boards often struggle with fundraising due to unclear expectations, lack of training, and avoidance. But fear not! By providing the right tools, training, and support, we can empower board members to fulfill their fundraising responsibilities. 📈💰 🌟 Changing Board Culture: Boards must take ownership of their fundraising role and engage in honest discussions about goals, accountability, and individual contributions. Realistic expectations and meaningful work are the secret sauce to motivate board members. 🏆💼 💼 The Three Modes of Governance: We explored the fiduciary mode (oversight and compliance), the strategic mode (planning and decision-making), and the generative mode (generating insights and agreement). Engaging in generative work allows boards to shape the organization and drive effective governance. 📊🤝 💰 The Connection Between Governance and Fundraising: Effective governance, especially through generative work, boosts board members' motivation and generosity in fundraising. When boards take ownership and see the impact of their work, they become passionate fundraisers. 🙌💵 💬 Open Conversations about Money and Fundraising: Acknowledging board members' fears and concerns about money and fundraising is crucial. Honest dialogue and understanding help board members overcome anxieties and become rockstar fundraisers! 💪💸 Don't miss out on Bill Ryan's expertise! Connect with him: https://ryanconsultinggroup.com/ to take your board management to the next level. 📞🚀 "We can find questions to put to boards that are at the right altitude." -Bill
#243 - Gen Z staff, Gen X leaders with Darren Isom
My friend and repeat guest Darren Isom is down to speak some truth. In this fun episode, we talk about the generational and cultural shifts in the workplace as Boomers retire and millennials are taking up the mantle of leadership. We discuss the challenge of Gen X’ers being the sandwich generation, how we’re not setting BIPOC leaders up for success and why tights are not pants.
This episode is perfect for anyone who has felt confounded and whipsawed by the rapidly changing norms and shifting expectations of the workplace at the nexus of generational, cultural, racial, political and pandemic shifts. TL:DR: I’m tired, y’all and maybe you are too.
Don't miss the opportunity to connect with Darren on LinkedIn and check out his podcast, "Dreaming in Color," for more inspiring conversations.
Listen to Darren's Podcast: Dreaming in Color
Connect with Darren Isom on LinkedIn
"The easiest way to disrupt a broken narrative is to create one and tell one that is more compelling and more beautiful." - Darren
#242 - How to Use Chat GPT for Fundraising with Robby Fowler
In today's episode, we have a special guest joining us: Robby Fowler. Together, we'll explore the game-changing potential of ChatGPT in the world of fundraising. ChatGPT, powered by OpenAI, is an AI language model that's creating waves in the fundraising landscape. Nonprofits, listen up! Get ready to unlock the true power of ChatGPT and take your fundraising efforts to new heights. Picture this: 🖼️ Donors engage with your organization like never before. ChatGPT enables personalized interactions, where donors can ask questions and receive tailored responses in real-time. It's like having a 24/7 assistant at their fingertips. Campaign planning just got a major boost! ChatGPT becomes your brainstorming buddy, refining your strategies through interactive chats. Fresh ideas and concepts are just a conversation away, empowering you to create impactful campaigns. Prospecting made easy! 🎯 ChatGPT leverages its data-processing abilities to identify potential donors and provide valuable insights. It's like having a prospect research expert right by your side, guiding you towards fundraising success. Say goodbye to mundane tasks! ChatGPT automates routine activities such as follow-ups and acknowledgment emails. This time-saving feature allows you to focus on building meaningful relationships with donors, amplifying your fundraising efforts. Ready to revolutionize your fundraising efforts with AI? Don't miss out on my ChatGPT bundle, available at Chat GPT for fundraising: https://learn.rheawong.com/courses/ch... To connect with Robby and get his Chat GPT course, visit: https://www.linkedin.com/in/robbyfowler/ "The fact that you can just crank out mediocre content is not necessarily a win for fundraising, nor for your donor if you actually want to serve them" - Robby
#241 - Non-boring Events for Nonprofits with Joey Goone
Welcome to a captivating conversation with Joey Goone, an expert in creating connective fundraising events for nonprofits. With a unique blend of event planning and neuroscience, Joey reveals the remarkable role our brains play in designing transformative experiences. Get ready to be inspired as we explore the power of emotional connections and the art of crafting unforgettable events.
Key Points:
- Power of Connective Fundraising Events:
Unleash the potential of fundraising events that go beyond raising funds. Joey Goone emphasizes the importance of fostering a sense of community and emotional bonding. These events create lasting connections and drive increased donor retention and support. - Neuroscience and Event Design:
Discover the science behind impactful event design. Joey Goone leverages neuroscience to elicit positive emotions, shaping experiences that resonate deeply with attendees. Through storytelling, sensory engagement, and personalization, events become transformative moments. - Storytelling and Emotional Engagement:
Stories have the power to inspire empathy and forge strong emotional connections. Joey emphasizes authentic storytelling, sharing personal narratives of beneficiaries and supporters. Crafting a narrative arc ensures active engagement and emotional investment. - Sensory Engagement and Memory:
Immerse attendees in a world of sensory richness. Joey reveals how engaging multiple senses creates unforgettable experiences. By incorporating music, lighting, and interactive elements, events leave a lasting imprint on memory and emotion.
Joey Goone's expertise in connective fundraising events is a game-changer. Neuroscience-driven design creates events that ignite deep connections and drive support. Join us as we explore the transformative potential of events that leave a lasting impact.
Contact:
Joey Goone
Email: joey@utopiaexperience.com
LinkedIn: Joey Goone - https://www.linkedin.com/in/joey-goone-58225758/
Resource:
"You're Invited" by John Levy - https://a.co/d/0q223vy
"When the mind stops speaking, the heart starts listening" - Joey
Special Scaling Series #3: Secrets to Unlocking Donors
Join me and Brooke Richie-Babbage on an electrifying podcast episode as we spill the beans on how to discover new donors, create ideal donor avatars , unleash the power of your board in fundraising , and craft a compelling donor message!
We share insider tips and tricks for unlocking the secret to finding passionate supporters who align with your mission and are ready to fuel your organization's success . From donor profiling to engaging your board, we got you covered!
But wait, there's more! Take our exclusive quiz to uncover your ultimate ideal donor match and get ready to amplify your fundraising game! Just click here to find out: https://quiz.tryinteract.com/#/64500527cd8e2a001492799d
Plus, don't forget to check out our "Fund Your Strategic Vision" resource, where you'll discover innovative strategies and tools to turn your dreams into a reality. Get started on your fundraising journey today by clicking here: https://resources.brookerichiebabbage.com/fund-your-strategic-vision2023/
Get your headphones ready, your pens poised, and let us ignite your fundraising prowess like never before!
#240 - Unlocking Performance with David Meltzer
In this episode, I interviewed David Meltzer, co-founder of Sports One Marketing and bestselling author. We talked about shifting from scarcity to abundance. David emphasized the importance of embracing abundance, conquering fears, and appreciating what we have. He shared practical strategies like focusing on what we want, surrounding ourselves with like-minded individuals, and adding value first when fundraising. If you're interested, reach out to David at david@davidmeltzer.com to join his community and learn more.
Stay tuned for more insightful episodes of Nonprofit Lowdown! 🎧✨
"Be Kind To Your Future Self" - David