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The Normandie Records Podcast

The Normandie Records Podcast

By Normandie Records
A podcast hosted by Erick Sanchez, founder of Los Angeles based record company Normandie Records. Listen as guests take us through their creative journey and the experiences that make them who they are.
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Ellie Guzman

The Normandie Records Podcast

What are NFTs? (Part 1)
On this episode, we talk about NFTs in a simple way and explain what they are and their appeal. This is a special episode part of a series discussing NFTs and blockchain for beginners.  Thanks for listening to the Normandie Records Podcast! Please make sure to subscribe and share with a friend! Official Website Instagram Facebook YouTube Twitter OpenSea
November 15, 2021
Why mental health matters for independent artists and musicians
Thanks for listening to the Normandie Records Podcast! This is a conversation with Patricia Alvarado of the Therapy Etc. Podcast where we discuss some topics about mental health and independent musicians.  Thanks for listening! Please make sure to subscribe to the podcast! Official Website Instagram Facebook YouTube Twitter OpenSea
November 08, 2021
Jenna of SoCal Indie Musicians
Jenna is the brains behind SoCal Indie Musicians, a female-run music service helping musicians/music lovers, promoters/venues, recording/rehearsal studios thrive. Listen as she discusses topics such as working with independent musicians, her story as an artist and experiences as a music fan.  Featured music by Nicolette Smith and Frequency Within Thanks for listening! Please make sure to subscribe to the podcast! Official Website Instagram Facebook YouTube Twitter OpenSea
September 13, 2021
Cesar "Ceez" Mejia of The Shelter Studios (Audio Engineer/Producer)
On this episode of the podcast we have Audio Engineer and Producer, Cesar Mejia. Cesar Mejia is an L.A. based engineer and producer. He has worked with Grammy Award winning artists such as Herbie Hancock, Los Lobos, Brian Eno, Will.I.Am of the Black Eyed Peas, and Zack de la Rocha of Rage Against the Machine to name a few. He is also co-owner of “The Shelter Studios” in Boyle Heights.  We discuss his upbringing in Boyle Heights, how he got into audio and what it's like working with people like Herbie Hancock.  Featured music by Banana Leaf Boy Thanks for listening! Please make sure to subscribe to the podcast! Official Website Instagram YouTube Twitter OpenSea
August 30, 2021
The artist and independent record label relationship
On this episode of The Normandie Records Podcast we share a brief conversation with Jenna of SoCal Indie Musicians. We discuss the relationship between label and artist and some of the issues that both sides face in the independent world.  Please make sure to subscribe and leave a review on Apple! Follow Normandie Records Instagram @normandierecords Twitter @normandierecrds Facebook @normandierecords
August 23, 2021
Erick Sanchez on Therapy Etc Podcast
This week's episode is a brief one as Erick is a guest on the Therapy Etc podcast hosted by Patricia Alvarado. Head over to the Therapy Etc and listen to Erick Sanchez discuss mental health, working with artists and a lot of the emotions behind working on cultural projects. Listen to Erick’s episode on Therapy Etc on Spotify or Apple Podcasts
June 21, 2021
Kevin Smokler and Christopher Boone of Vinyl Nation
On this episode we have Kevin Smokler and Christopher Boone, directors and producers of the documentary film Vinyl Nation. Vinyl Nation is a documentary film about the resurgence of vinyl and how it impacts everyone from old collectors, new collectors, pressing plants and record shops.  In this conversation we discuss the inspiration behind the film, what Kevin and Chris hope viewers take from their film, and of course vinyl record collections.  Please make sure to subscribe or follow the podcast. Share with your friends and leave a review on the Apple Podcast app! Featured music: 44 by Gabriela Triste Instagram @normandierecords Twitter @normandierecrds
June 14, 2021
Going over Spotify's Fan Study
Spotify released Fan Study. Fan Study is a collection of data covering listeners behavior in different genres, regions, and how it affects artists and labels. This comprehensive data can bring tremendous value to your project. On this episode we go over and share some thoughts about the data and what it all might mean.  See it for yourself here Make sure to subscribe and follow! Thanks for listening! Make sure to stream 44 by Gabriela Triste
May 21, 2021
Lea Landaverde of Landaverde Collective
On this episode of the podcast we have Lea Landavere of Landaverde Collective, an equal opportunity advocate and provider for the BIPOC (Black, Indigenous, People of Color) and LGBTQ+ communities.  Landaverde Collective exists to provide relief and opportunity to disenfranchised people and groups, and seeks to provide a new life for its clients. Find out more about Landaverde at We discuss Lea's journey, how she aims to help small business owners, and the much more on this episode of The Normandie Records Podcast.  Featured Music: Chica Cosmica by Volcanicos Del Ixtla (Out May 14th) Autumn by Banana Leaf Boy Recuerdos by Clement Thanks for listening! Please subscribe and share with a friend!
May 10, 2021
Short episode this week! Erick shares his thoughts on mental health, mental health awareness month, and a few upcoming releases at normandie records. If you enjoyed this episode make sure to subscribe or leave a nice review on the apple podcasts app! Thank you for listening the normandie records podcast.
May 03, 2021
Byron Gonzalez of Latin Alt Radio
New intro, new artwork. New episode!  Episode 29 features an interview with Byron Gonzalez. Guatemalan born and Los Angeles raised, Byron Gonzalez graduated from California State University, Northridge with a Bachelor's in journalism, with an emphasis on broadcast. Shortly thereafter, Gonzalez became the program director of Los Angeles' only 24-hour Latin Alternative radio station, The Latin Alt ( He's also a Latin Roots correspondent for NPR's World Cafe program. He has dedicated his career to highlighting a wide selection of music from established, emerging and independent artists with roots in Latin America, Brazil and Spain. Thanks to Byron for coming on to the podcast. Please make sure to subscribe and leave a nice review! Featured music: "Adios" by Banana Leaf Boy Stream adios here:
April 05, 2021
Ellie Guzman
On this episode we have Los Angeles based author, blogger, writer Ellie Guzman. We discuss Ellie's book Rags to Rags, the inspiration behind the book, attending USC, the process of writing a book, and much more on this new episode of The Normandie Records Podcast.  To support Ellie Guzman visit To order "Rags to Rags" visit to order from your local book store.  Thanks for listening! Don't forget to subscribe!
December 14, 2020
Marcela Vega - Artist Manager
On this episode of The Normandie Records podcast, we have artist manager Marcela Vega. She talks about the work she is doing in the Salvadoran and Central American music industry, how she became a manager, her time studying in the UK, early experiences with music and much much more.  Thanks to Marcela for coming on to the podcast. Support her artists Camelo and AR Ferdinand by streaming their music! Featured music:  DESEO BY CAMELO PAPRIKA BY HOLLYWOODIAN Thank you for listening to the podcast! Please subscribe and follow!
October 12, 2020
On this episode we have Rene and Brandon of the lifestyle apparel brand, NEU FC. We talk about their origin story, the importance of acknowledging unsung heroes, collecting soccer jerseys, MLS, the 1994 world cup and much much more on this new episode.  You can support NEUFC LA by visiting their website at or following them on Instagram at Thank you for listening to the podcast! Please subscribe and leave us a review!
October 05, 2020
Irene Diaz
On this episode we have singer songwriter Irene Diaz and her wife/bandmate Carolyn Cardoza. We talked about the early days of their songwriting journey, latest projects, recording in Mexico, their growth as artists, and the difficulties of being an independent artist. Thanks to Irene and Carolyn for coming onto the podcast. To learn more about Irene visit her website at or stream her music on all platforms! As mentioned on the podcast make sure to follow us on Spotify for playlists but specifically for our upcoming collaboration with @loteriasalvadorena and their upcoming event September 26th. Visit their page for more details.  Thanks for listening!  
August 31, 2020
[ARCHIVES] Interview with Radio No Jodas (2018)
On this episode we flash back to Erick's conversation with Radio No Jodas in 2018. Erick talks about working with artists in Central America, and the influences that led to the collaboration. Erick also talks gives a bit of advice you songwriters and artists.  Thank you for listening to the Normandie Record Podcast! Please share and subscribe.  For our official shop visit
August 24, 2020
Booking Agent Christian Morales
On this episode of The Normandie Records Podcast we have Christian Morales. Christian Morales is a Los Angeles based independent booking agent who books U.S tour dates for Latinx artists. Currently working with Space Agency, some of his current and past clients include Gepe, Javiera Mena, Alex Anwandter, Balún, Os Mutantes, Davila 666, Easy Easy, Adanowsky, Tomasa Del Real, Coastcity,The Red Pears, Katzu Oso, The Marias & more. On this episode he shares his story and how got started as an agent, his influences, the Los Angeles scene, and more. Thanks to Christian for coming onto the podcast and chatting for a bit.  For more information on the NIVA visit to sign the petition to help independent venues. Featured music by Banana Leaf Boy Please subscribe! Thank you!
August 17, 2020
Karla T. Vasquez of SalviSoul
On this week's episode we have Karla T. Vasquez, founder of SalviSoul. Karla T. Vasquez is a food writer, recipe developer, and food stylist based in Los Angeles. Her writing has been published by The Los Angeles Times, The San Francisco Chronicle, Teen Vogue, Eater LA., KCET among others. Her recipe development work can be seen in Buzzfeed Tasty and Tastemade. In 2015, she founded SalviSoul, a Salvadoran cookbook storytelling project focused on recipe documentation, cultural memory, and intergenerational healing for the Salvadoran diaspora. SalviSoul is now the only dedicated food platform for Salvadoran cuisine with weekly online cooking classes, events, and a forthcoming cookbook. On this episode Karla talks about her inspiration for SalviSoul, the role Los Angeles has played in her growth, getting escorted out of the Los Angeles Times building, and much more. Thanks to Karla for coming onto the podcast. Visit to learn more.  If you enjoyed this episodes please subscribe to the podcast! Share with your friends. Thanks for listening!
August 10, 2020
Producer Danny Balistocky [NORMANDIE ARCHIVE 2013]
From the Normandie Records Archives! This episode is from a conversation we had with Danny Balistocky back in 2013! Danny sat and chatted with us in his studio in Hollywood, CA. Danny is an audio engineer, music producer, and founder of Revolution 9 Recording Studios. In this conversation Danny talks about the business of music studios, branding your studio, keeping clients, the service driven major studios, recording budgets, what works as a home studio, and everything in between! Special episode, let us know if you enjoy this type of content. Leave us a review, and make sure to subscribe or follow!  For more information on the label visit us at
August 03, 2020
On today's episode we have Supersnacksupreme, an instagram food blog that rates rare snacks from all over the world. Listen as we talk about the type of snacks that are featured on supersnacksupreme, our favorite food spots in Los Angeles, the places you have to try when you visit Los Angeles, the snack community, what makes the perfect snack, and tacos in Los Angeles. This was a fun conversation with @supersnacksupreme.  Please subscribe, leave us a review, and thanks for listening!
July 27, 2020
Pamela of Pam + Mo
On this episode of the podcast we have Pamela, co founder of the brand Pam + Mo. Pamela talks to us about the foundation of her creativity, how Pam + Mo was created, the mission behind the brand, the example her parents set for her, creating a brand with her sister + more much. Thanks to Pam for coming onto the podcast and chatting a little bit. Support Pam + Mo and their products at Please subscribe, leave a comment and share with friend!
July 20, 2020
David Benitez of The Black Heartthrobs
On this episode we have David Benitez of The Black Heartthrobs. We talk with David about his experience as a songwriter, starting The Black Heartthrobs, growing up in Culver City, being part of the punk band Osker, Mexican parents during COVID, stalking celebrities, meditation, and yoga. This is a fun episode that features the songs "Cherry Coke" and "Mountains" by The Black Heartthrobs. Make sure to follow The Black Heartthrobs on Instagram @theblackheartthrobs Thank you all for listening, please subscribe, leave us a nice review or a few stars on Apple Podcasts.
July 13, 2020
Cesar of Los Goths
On today's episode we have Cesar. He manages the LA Based, Dark Wave, New Wave, post Punk instagram account, Los Goths. We talk about concert experiences, seeing Rage Against The Machine, the concert culture in Mexico City, living in the San Fernando Valley, managing bands in Los Angeles, cool record stores in East Los Angeles + more. Thanks to Cesar for coming onto the show.  Thank you for listening. Please subscribe, and follow. Leave us a positive review! Love!
July 06, 2020
Richard Villegas of Songmess
Richard Villegas is a journalist currently based out of Mexico City. His work has been published by Rolling Stone, Remezcla, and Bandcamp. He is also the host of the Latin Indie Podcast Songmess. On this episode of The Normandie Records Podcast we talk with Richard about some of the experiences that defined his career as a journalist, traveling all across Latin America, growing up in Dominican Republic, living in NYC, night life, learning about the indie scenes in many different countries, and much more. Thanks to Richard for coming on to the podcast. Follow Songmess on IG @SONGMESS Featured music: Gabriela Triste “Ramen Noodle” Please subscribe and follow, and leave us a nice review! for official merch visit normandierecordscom/shop
June 29, 2020
Jay of Money Eye Entertainment
On this episode of the Normandie Records Podcast we have co-founder and CEO of Money Eye Entertainment. NEW EPISODE: From finding his way on the streets of South Belize City to launching an entertainment company in Los Angeles, to opening his own studio, selling CDs out of the trunk, and navigating various business endeavors with family, Jay takes us into his approach on life and business. This was a fun interview. Make sure to support Jay and his brand by following them on Instagram @money_eye_music. Thank you for listening to the Normandie Records Podcast! Keep sharing with your friends, subscribe, and follow! Love! @normandirecords @normandierecrds
June 22, 2020
Sister Mantos (Part 2 of 2)
This is part 2 of our interview with Sister Mantos! In this episode we talk more about the band today and their latest records, what helped launch the band, touring overseas, what it means to market to a Latinx community, making their latest concept record, Songs In The Key of Destroy Capitalism, advice for new musicians, what rage against the machine meant to the band and much more! Make sure to support Sister Mantos and follow them on social media. @sistermantos Thank you all for listening! Please subscribe, please share with your friends and please leave a review!  Check out our online shop for merchandise @
June 15, 2020
Sister Mantos (Part 1 of 2)
Thank you for tuning in to The Normandie Records podcast! This episode is part 1 of 2 featuring Oscar of the Los Angeles based band, Sister Mantos. On this episode we go into the early musical influences for Sister Mantos, the music scene in the San Fernando Valley during the early 2000s, Metallica recording in the valley, Oscar's first encounter performing with bands, the education system, origins of the name Sister Mantos, and what led to the formation of the band.  Featured music by Sister Mantos - "Quemame."  Cover photograph taken by David Fearn Part 2 coming next week! Thank you for listening to the Normandie Records podcast! Please subscribe, share, and leave a review.
June 08, 2020
Facundo Vazquez of Audio Maldito
On this episode of the Normandie Records Podcast we have producer, songwriter, audio engineer and founder of Audio Maldito, a multi service audio and post production company. Facundo tells us about his story from being interested in gadgets from a young age to his journey in audio production as an adult. Facundo also talks about his musical interest, being a mentor to younger musicians, and the music culture in Central America. Thanks to Facundo for coming onto the podcast. Please subscribe and give us a review! Visit for more information. 
June 01, 2020
Curly Velasquez
On this episode of the Normandie Records Podcast we have actor, producer, and PeroLike personality, Curly Velasquez. Curly discusses his life during quarantine, how he worked his way up Buzzfeed, working with world famous photographer Dave LaChapelle, growing up in Hollywood, the many ways he finds inspiration, working on the hit show Vida + much more! This is a great episode and a must listen! Thanks to Curly for taking the time to chat. Follow Curly on Instagram @thecurlyvshow Thanks for listening! Make sure to suscribe and leave a review!
May 25, 2020
Nicolette Smith
On this episode we interview singer songwriter, Nicolette Smith. We dive deep into her story growing up around a family of musicians, her growth as a songwriter, her first EP on Bandcamp, her experience as a Division 1 soccer player, overcoming three devastating ACL surgeries, the inspiration behind her latest song "Runaways," studio sessions, and her lyrical content. This is one of our most favorite episodes! Thanks to Nicolette for coming onto the Podcast and going down memory lane. Her latest single, "Runaways" is out now on all streaming platforms,  For more information about Normandie Records visit Subscribe, and share with your friends!
May 18, 2020
Director, Cinematographer Alvaro Wong of WebJoint & Prime Scale Creative
Intro music: “On My Mind” by AR Ferdinand feat. GEISTE. On this episode, Alvaro Wong joins us to talk about the work he's doing with WebJoint, a forward-thinking B2B software platform for cannabis brands. We  discuss the recent jump in sales for cannabis delivery during the COVID-19 pandemic, the social equity program by the department of cannabis regulation, the WebJoint documentary series "Up In Smoke," Alvaro's experience as a director, freelancer, and founder of marketing agency, Prime Scale Creative. This is one of the best episodes to date! Thanks to Alvaro for taking the time to chat about his experiences.  To learn more about Alvaro's services and his agency visit  You can learn more about WebJoint visit WWW.NORMANDIERECORDS.COM
March 27, 2020
Patricia Alvarado, LPCC, LMHC
On this episode of the Normandie Records Podcast we talk to Patricia Alvarado, a mental health professional based in Los Angeles, CA. We discuss a few tools and exercises people can use while we navigate through these unpredictable times.  Huge thanks to Patricia for taking the time to discuss these sensitive topics. Thanks for listening! Stay safe, and keep calm everyone! You can follow Patricia on Instagram @alvaradotherapy or visit her website Per Patricia's request below are some resources available to you: If you need to talk to someone, these resources are confidential and available for free 24/7: -Call 1-800-273-8255 for the National Suicide Prevention Lifeline Text HOME to 741-741 for Crisis Text Line -Call 1-800-985-5990 or text TalkWithUs to 66-746 for the Disaster Distress Hotline -Call 1-866-488-7386, text START to 678-678 or click here to chat with The Trevor Project (for LGBTQ youth) -Call 1-800-799-7233 or text LOVEIS to 22-522 to connect with The National Domestic Violence Hotline. -2-1-1:
March 16, 2020
Reyna Zavala aka La Salvadoreina
On this episode we interview Reyna Zavala aka La Salvadoreina, songwriter, recording artist and brand designer from Washington DC. We were able to catch Reyna while she was in LA to chat about her story. We talked about her process in the recording studio, her relationship with academia, her brand Salvadoreina, and growing up in the DMV. Huge thanks to La Salvadoreina for coming onto the podcast! Make sure to follow her on instagram @lasalvadoreina Intro music: Gabriela Triste - Frutsi! (Stream on Spotify)
March 02, 2020
Sneaker Collector, and Entrepreneur Robert Warbux
From selling beats to selling sneakers. Our first podcast episode of the year features Robert Warbux, an entrepreneur, and Los Angeles native. In this conversation we discuss the good,bad, and the ugly in the world of re-selling sneakers, hip hop preferences, and the motivation behind 2nd generation entrepreneurship.   Intro music by Spuk and Audio Maldito Subscribe, Follow, and share! WWW.NORMANDIERECORDS.COM
January 18, 2020
Meet The Host, Erick Sanchez
For the last episode of the year, host Erick Sanchez goes solo on his first episode without a guest. Learn more about the host as he dives into some of his most memorable experiences with music. From recording with a 4-track, to his first lesson in a recording studio, he talks about his decision to go to college, and other important experience on this musical creative journey.  Thank you all for listening. Please subscribe, follow, and leave a nice review. Have a safe and happy holiday season and a great new year! WWW.NORMANDIERECORDS.COM
December 23, 2019
Linda Nuves of Chulita Vinyl Club and Radio Pulgarcito
On this episode we have DJ Linda Nuves. We dive into her story of navigating through the Los Angeles underground scene as an event promoter, blogger, DJ, and musician. She talks about her father's musical influence, a very important trip to Canada, joining Chulita Vinyl Club, and starting the DJ collective Radio Pulgarcito. This is a super fun episode I hope you all enjoy it. Tune into the Normandie Records Podcast.  Featured Music: "Running Late" by AR Ferdinand @arferdinand Make sure to follow Linda on Instagram @lindanuves NORMANDIE RECORDS  INSTAGRAM @normandierecords TWITTER @normandierecrds WWW.NORMANDIERECORDS.COM
December 13, 2019
Gloria Figueroa of Radio No Jodas
On this episode our guest is Gloria Figueroa, host of the Salvadoran American Podcast, Radio No Jodas (@radionojodas) and also the host of our docu-series Somos Arte: The Creative Movement of El Salvador (@somosartedoc). We talked with Gloria about her experience growing up in Highland Park, the inspiration behind her podcast, her relationship with education, how a special course at ELACC changed her path, Green Day, and much more. We also took some time to reflect on our time in El Salvador filming our documentary. This is a special episode! Consider it part 1! Thanks to everyone for listening please make sure to follow or subscribe and tell your friends! Intro by Ricardo of Cartas A Felice. Check out their latest single El Zope @normandierecords
November 18, 2019
Justin Foronda of HiFi Kitchen
This episode we have owner of Hi Fi Kitchen,  Justin Foronda. We talk about Justin's early days as a musician, how he applies b-boying in everything he does, idolizing Billie Joe Armstrong, why Historic Filipinotown means so much to him, growing up in Los Angeles as Filipino American, launching a brunch pop up, getting to feed one of his idols, why being a nurse is so important to him and the constant search for balance as a business owner and entrepreneur. Huge thanks to Justin for coming on to the podcast. There are some real gems on this episode. Make sure you follow Hi Fi Kitchen at Thank you all for listening to the podcast. Please follow, subscribe, and share with your friends.
November 06, 2019
Maria Blues
Our first guest on The Normandie Records Podcast is the amazing Maria Blues! We talk about how she started her musical career, her experience in the South Central Los Angeles backyard ska scene, her favorite album, her inspiration, tacos in Los Angeles, and the role Nirvana's Nevermind played in her musical growth.  Follow Maria Blues on IG @mariabluesmusic and listen to her latest single "Rude Monkey" (watch the music video here) Make sure you follow the podcast! Thank you for listening!
November 01, 2019
The Normandie Records Podcast Pilot
This is the official pilot episode for The Normandie Records Podcast or NRP? That sounds kinda cool. First episode coming in the next few days!
October 30, 2019