The Storeroom

For this next instalment of our ongoing podcast series with creatives we admire, we sat down (virtually) with Brad Hodgkiss of Muti to talk about inspiration, culture, creative characters and landing overseas clients.

North is extremely excited to share our latest podcast with you. We spoke with Executive Creative Director at W+K Amsterdam, Eric Quennoy about skiing, Melbourne, being French-Australian and THAT World Cup campaign for Nike (Write The Future).

The Storeroom returns this week with Gav and Mike's back-and-forth on an inter-boarder see-saw, US presidential campaigns, a botched Mcdonald's world cup campaign, Shoreditch street art, and a map of the world.

For this episode we sat down with Warren Talbot from Vans, to speak about this iconic brand's journey from the streets of California in 1966 to world domination.

In the third installment of The Storeroom, we talk about the back-stories, inner workings and BTS of one of the most relevant and talented studios we had the pleasure of sharing a city bowl with here in Cape Town and who are, alas, no more. Join Mike and Gav as they dig deep into the fascinating journey and brand story of creative agency, And People, with Duncan MacLennan.

Why do some people gravitate towards certain brands and not others? In this episode of our podcast, Gavin Williams and Adrian Day take a look at the incredible Brand Stories behind some of the world's greatest and long-lasting skate labels as well as those that haven't quite made it.

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For our second episode, we thought we'd kick-flip ourselves into the abyss and look at Brand Stories in skateboarding. This is inherently tricky because skateboarding is the most vehemently anti-commercial industry. The entire construct is about not selling out while still selling millions of skateboards a year (the skateboarding industry makes $2bn/year). Added to that, skateboards are all the same basic product; it's only really the imagery that differs.

That's where the Brand Story gets really interesting: why do some people gravitate towards certain brands and not others? 

It's an interesting conundrum, this anti-commercial commercialism. Yet this is an industry that was created purely by skateboarders and has produced some of the greatest graphic design imaginable. 

In this episode, we look at the incredible Brand Stories behind some of the world's greatest and long-lasting skate labels as well as those that haven't quite made it.