Interview with Don Beamish of Larch Wood Canada. Larch Wood specializes in wooden end-grain kitchen cutting boards, countertops, flooring and more. Everything is handmade in their facility on Cape Breton Island. Larch Wood understand the power of visual presences and showcasing behind-the-scenes craftsmanship in their work, when it comes to promoting their product. Larch Wood has had great success utilizing digital platforms for both customer and wholesale retail.
In this episode, we interview Brian MacDonald of Breton Brewing to discuss changes made during the pandemic; the importance of brand story; dealing with the extended storefront closure; and the importance of collaborating with community!
In our first episode of Moving with the Tides, a podcast that discusses adapting to change and making waves as a business in Cape Breton, we speak with Executive Director, Mike McSween with the Celtic Colours International Festival and how they adapted their annual culture event to an entirely online platform of performances and activities during a time of Covid-19.