Nudging Pixels

Petra Väänänen-Leimu : Insights as a basis for Design

An episode of Nudging Pixels

By Houston Inc.
If you think Alvar Aalto, Iittala and Marimekko are what Finnish design is about, you’re mistaken. Hosts Elina Korpela and Maya Pillai, designers at Houston Inc., have taken it upon themselves to tell you that there is more on offer. They talk to the designers and developers behind some of the most exciting digital products and trends coming out of Finland. And give you a glimpse of what’s beyond this pixel pushing life. Nudging Pixels is an original podcast by Houston Inc. New episodes are out on the second Friday of every month.
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Elias Aalto : Scaling design at Wolt
Like many industries, the food retailing and restaurant business are also changing. And there are many new digital players sprouting like mushrooms. One of them is the Finnish startup Wolt. An app that people use to order food from restaurants to their home.  In this month’s episode we have a chat with Elias Aalto, the Co-founder and Head of User Experience at Wolt, about the product design and evolution of the Wolt app. We discuss the advantages of having designers in the founding team of a company, the developer designer relationship and the compromises you sometimes have to make when developing a product. We also hear Elias’ views on the future of food deliveries and what Wolt has already done to test new business opportunities.  Things we mention in this episode : Design Delivered
March 9, 2019
Petra Väänänen-Leimu : Insights as a basis for Design
As more companies start adopting a user-centric approach to their business, the need for customer insights increases. But knowing who your customers are is only the tip of the iceberg. With their personal values, attitudes and habits, humans are so much more complex. This was also the basis for Kuudes’ research called Informed Consumer. We talk about this in our second episode with Petra Väänänen-Leimu, Kuudes’ Insight Specialist. Petra tells us how the Informed Consumer project was conducted in Finland, Sweden and China and how everyone can use it to get insights on their consumers in these countries. We also try to understand the difference between market research, insights and trend forecasting. And as a bonus we get Petra to spill the beans on what trends Finland should expect in 2019.
February 8, 2019
Akseli Anttila : How do you design for VR?
We’ve been talking about Virtual reality for ages now. We’ve seen it in movies, cartoons and read about it in books. But it’s taken a while to go from concept to an actual, useable medium. And unlike what movies from the 80s would have us believe, our daily lives do not revolve around experiences in virtual reality. In this first episode of Nudging Pixels, we chat with Akseli Anttila, Principal UX Designer at Varjo Technologies, the Helsinki-based startup behind the first human eye resolution VR headset. He tells us why we should be careful about science fiction inspiring our design and we discuss the ethical issues surrounding this immersive medium. We talk about where Varjo is headed and the future of work with VR.  Other VR and AR headsets mentioned in this episode: Occulus Vive Google Cardboard Holo Lens Some other things we mentioned: Google Glass Iron Man scene Minority Report Scene
January 10, 2019
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