Null to Zero

Null to Zero

By Dignified
A podcast about building companies from nothing. Product, Engineering, and interviews with smart folks, we hope you’ll enjoy the show. From the minds of Karl, Saumil, and Brandon over at Dignified (www.wearedignified.com) bringing you great digital products since 2018.
Where to listen
Apple Podcasts Logo
Breaker Logo
Google Podcasts Logo
Overcast Logo
Pocket Casts Logo
RadioPublic Logo
Spotify Logo
The difference between artificial intelligence and machine learning (AI vs ML)
This is our first installment of "You Know Nothing About Tech" with Karl Clement. With this episode we're going to focus on the comparison of artificial intelligence and machine learning. What's the difference and how to identify each concept in real world application. We'll cover the building blocks while using concrete examples to quickly relate them to products we use everyday. This podcast is brought to you by Dignified the Digital Products Lab. If you need help with Product Strategy, Building a product, or engineering we're here for you: goodday@wearedignified.com Show Notes: Our agency Dignified Twitter link @karlclement    Intro music by our friend Jack H. Litster
13:44
February 28, 2020
How to Build a Company without a Product
With this episode we're taking away all your excuses for not making that company you've always dreamed of by giving you three techniques to use (likely in order) to validate your idea, test demand, and then get value from early customers. All without writing a single line of code. This podcast is brought to you by Dignified the Digital Products Lab. If you need help with Product Strategy, Building a product, or engineering we're here for you: goodday@wearedignified.com Show Notes: Our agency Dignified Twitter link @brandonwaselnuk   Intro music by our friend Jack H. Litster
17:21
November 26, 2019
How to Create an Ideal Customer Profile
This episode focuses on a strategic resource that becomes a tactical guidebook for getting into new markets / new customer segments known as the Ideal Customer Profile (ICP). We talk about how to create one and how it can help guide you in bringing in new business. This podcast is brought to you by Dignified the Digital Products Lab. If you need help with Product Strategy, Building a product, or engineering we're here for you: goodday@wearedignified.com Show Notes: Our agency Dignified Twitter link @brandonwaselnuk Intro music by our friend Jack H. Litster
08:59
November 12, 2019
Why Distribution is Critical for your Business
This episode is a bit different, our listeners asked us to talk about challenges we're facing in products we build. Today I cover Distribution in startups and 3 mistakes we made with our product, Feathery, and how I'd do things differently if I were you and in the future. This podcast is brought to you by Dignified the Digital Products Lab. If you need help with Product Strategy, Building a product, or engineering we're here for you: goodday@wearedignified.com Show Notes: Traction by Gabriel Weinberg and Justin Mares Our product Feathery Twitter link @brandonwaselnuk Intro music by our friend Jack H. Litster
16:21
November 5, 2019
What are Personas?
We cover the basics of what a Persona is, how to create one, why they are valuable, and finally how to use it to get stakeholder buy in at your organization in this episode of Null to Zero.  This podcast is brought to you by Dignified the Digital Products Lab. If you need help with Product Strategy, Building a product, or engineering we're here for you: goodday@wearedignified.com Show Notes: Product Canvas by Roman Pichler Twitter link @brandonwaselnuk Intro music by Slenderbeats via Youtube Audio Library
15:05
October 23, 2019
Finding a Problem Worth Solving, For You - Part 2
The final part of our series on finding a problem worth solving, for you. We look at the convergence phase - how to filter down the big list of ideas you generated from episode 1 into a small list so you can start executing on your next big thing.  This podcast is brought to you by Dignified the Digital Products Lab. If you need help with Product Strategy, Building a product, or engineering we're here for you: goodday@wearedignified.com Show Notes: The Idea filtering spreadsheet example we reference a lot Clayton Christensen's book How will you measure your life? Intro music by Slenderbeats via Youtube Audio Library
13:09
October 23, 2019
Finding a Problem Worth Solving, For You - Part 1
Ever wonder how people find great ideas? Hopefully we've got an answer for you! In this episode we take a look at the first half of finding problems worth solving - mainly the divergence phase of just getting ideas written down and how to get inspired. This podcast is brought to you by Dignified the Digital Products Lab. If you need help with Product Strategy, Building a product, or engineering we're here for you: goodday@wearedignified.com Links from this episode: Peter Thiel's book Zero to One Walkabout by the Red Hot Chili Peppers Charles Duhigg's book The Power of Habit Intro music by Slenderbeats via Youtube Audio Library
14:44
October 23, 2019