O8 On

2.9.21 In 2005, the original Google Analytics, known as “Urchin,” launched. Since then, there have been 3 new iterations. Classic in 2008, Universal in 2013, and now the latest, GA4! The O8 team gets into the nitty-gritty of GA4 on this episode of O8 On. Note: This podcast audio was taken from a live video recording where images/dashboards were shared and explained onscreen. View the video here: https://www.youtube.com/watch?v=ZtJWlFLt3z0&list=PLG8hFOTMGZRI0K2-1lby3flObgF1N-xjt&index=19 

12.1.20 Clients come to us either lacking quality marketing data or drowning in it. The team discusses how to make sense of all this marketing data in this week's O8 On!

11.17.20 In this episode of O8 On, the O8 team discusses what to consider when making your digital marketing plans for 2021. The idea of planning for 2021 can be daunting. The reality is that we are still in the middle of this pandemic, and the factors that influence businesses are going to continue to evolve throughout 2021. Listen for insight on O8's planning methods and how you can implement them in your own organization.

10.6.20 The O8 team discusses geotargeting and how it can be used on your website as an essential tool for targeted marketing and advertising programs.

8.25.20 This week's O8 On episode has O8 discussing design, usability, navigation, and performance do's and don'ts. Our Director of UX and Design also joins to give his insight!

8.4.20 In this week's O8 On, the team has a problem-solving session answering listener questions. Listen to learn more about Google's updated "GMB" profile, eCommerce-friendly CMS options, building your own site vs. hiring an agency, Google Search rankings, offline conversions, and Drupal 8 & 9 migrations!

5.1.20 In this episode of O8 ON, our team discusses all things Drupal, including the impending migration from Drupal 7 to Drupal 8/9! *Please note this podcast was recorded when D7's EOL was scheduled for November 2021. However, given the impact of COVID-19 on businesses and budgets, the Drupal organization has extended this date until November 28, 2022. Drupal 8 will still stop receiving support in November of 2021.

6.23.20 Join O8 experts for free digital marketing and technical advice. Think of it as a group therapy session! The team answers questions, discusses challenges, and will brainstorm solutions and provide actionable steps for solutions.

6.16.20 Success comes when you have a steady, clear focus on what you want to achieve and you take steps every day to move towards it. Weekly (and daily and monthly) checklists help you to stay on track and keep your team aligned. We at O8 use several lists and we'll share a few with you on this episode of O8 On!

6.12.20 This O8 On will help you learn about the impending changes to search algorithms on the web. When are they happening, and how should you start preparing?

6.9.2020 On this Digital Lunch Box, the team discusses all things HubSpot and how it can fit into your business's needs. 

5.26.20 On this O8 On, O8 discusses UTM codes. How you can create them, what can you track with them, as well as best practices for UTM tracking.

5.22.20 On this O8 On, we discuss ways to improve your PPC returns, the most important KPIs to measure success, and more!

5.12.20 On this episode of O8 On, O8 discusses conducting a website analysis for your own company, and what to look for from your competitors!

5.8.20 On this episode of O8 On, join us as we discuss what to know about approaching a website redesign.

5.5.20 On this O8 On, the O8 team discusses the latest and greatest digital marketing trends, including personalization, social media stories, artificial intelligence, branding, and much more!

4.28.20 O8 discusses CRO in relation to how to respond to the consumer behavior shift, as well as how to win new customers and retain existing ones over the coming weeks and months.

4.24.20 This episode of O8 On discusses re-opening your business post-COVID-19. How should you re-engage with customers/clients? How should you approach the re-opening of your business? What should your digital strategy look like?

4.22.20 Budget is tight, so you need to cut costs and that means marketing. We'll advise you on the smart way to do so, without losing all of the progress of your marketing efforts thus far. Pulling back on marketing is not the way to go right now!

4.17.20 O8 team members discuss the best tools to keep you productive while working remotely.

4.14.20 Our first O8 On episode discusses how to strategically pivot your business in this new and rapidly changing world.