We dive into all things sustainability and business. We'll talk about the issues, chat with industry professionals, give tips on how to make your business more sustainable, and go over ways to market your sustainable business better!
Your hosts, Aub and Courtney are business partners at Dandelion Branding, a marketing agency that specializes in growing sustainable brands.
Join us on a journey to learn more about the challenges we face, and what to do about them!
In this first of our Changemaker chats, we're talking with Julia Kaleta!
She talks to us about the sustainability of one aspect of the fashion industry: dye making.
Hear Julia talk about what sustainability in this part of the industry is, the importance of color in our everyday life, and how brands can choose sustainable options for their colors.
Julia's latest project is The Atlas of Sustainable Colours, you can follow along with her on Instagram @atlasofsustainable or on her website https://juliakaleta.com/
She also suggested watching: The world’s most polluted river | DW Documentary, which you can watch on Youtube, and the artist researching medicinal clothing is Nienke Hoogvliet!
We've officially rebranded Offbrand Podcast - welcome to Episode One of EnvironMental! One of our biggest passions is sustainability and the human impact on the environment so we decided to shift our podcast to be able to learn more about this super important issue and share it with you! We're going to have guests, read books, and talk about how to grow brands more sustainably over time.
This is our last Book Review as Off Brand Podcast - and it's about Everybody Lies by Seth Stephens-Davidowitz!
We HIGHLY recommend this book, it's a great read!
It's relatable and easy to understand,
it also reminds us that we're all the same.
If you're into data and you want answers to questions like
- Is America Racist?
- What weird sex stuff are people into?
- Does it matter where you grow up, or where you go to school?
Confidential Resources for those in need:
Childhelp National Child Abuse Hotline - 1-800-4-A-CHILD
Domestic Abuse Hotline - 1-800-799-SAFE
We are branding Off-Brand!! STAY TUNED! We have been podcasting for almost a year and we really love it, but we want to align our weekly non-marketing chats with our passion: Sustainability. In this episode, we talk about why we're making the change and we announce the new name of our Podcast!
Check out our newest venture in the works here: http://livingbranddirectory.com/
This is the OG of self help books, meaning that it's pretty basic - but it's a total classic. So much of this is just basic human kindness that we would actually recommend this to high school students, or maybe even parents to read to their kids in elementary school!
To have a growing brand, it's important to develop leadership skills - which are notably different than the skills it takes to be an entrepreneur. There is a ton to talk about in this episode but the number one thing we think this really boils down to is that leadership takes empathy.
Here's what to do for your holiday sales on the craziest ecommerce year in the history of ever... We don't usually talk about marketing on this podcast but this week is the beginning of Q4 - so it's time to prepare for Black Friday 2020 and other holiday sales!
Get in touch at email@example.com
You need to take breaks. That means throughout your day and vacations throughout the year. We talk about scheduling in break times, meals, vacations, staycations, etc. This hustle and grind culture ain't healthy, so take some time for self-care and relaxation. Your body and mind will thank you for it.
Something that every entrepreneur deals with is analysis paralysis. This is where you overthink your choices and never make a decision. We share our experiences and our solutions in this week's podcast.
In this month's book review, we talk about Captivate by Vanessa Van Edwards. We both felt like while this book was filled with information, it wasn't great as an audiobook. We went over some of the things we found helpful from this book - and some things that we didn't find to be so engaging.
This week's episode is all about money, and more specifically the limiting money mindset many entrepreneurs (including us) face. We share some very personal stories about our own limiting beliefs, and the A-HA moment we had a few weeks ago that has brought about some major level-ups for our business! If you're feeling scared about investing in yourself, or in your business, this episode is for you!
In this episode, we give you a TON of new ideas for your Q4 planning - which you should legit start right now. From gift guides, early bird sales, to shipping cut off times - PLEASE take some of these ideas and roll with them - starting now!
In this month's Book Review Episode, we talk about Crushing it! This is actually the second time we've read this book, but it was no less inspiring. We give an honest review of the book itself, plus active commentary about our personal lives living the "Crushing It" dream!
Our origin story began in customer support and we've grown to know that it's one of the most important roles a business can have. Here we talk about why customer support is worth your investment and why they should have a seat at the decision making table.
This is our longest - and potentially most controversial - episode yet. We go over each of Cialdini's six “weapons of influence”, defining it and relating it to what we see happening in our society - and of course how you can use them in your business.
To be clear: systemic racism is a problem in our society, and it's not just a black folks' problem. In this episode we talk about our connections to the movement, white lady privilege, college experiences, cop culture, and "the great unlearning" (our new term for this stage of civil revolution).
We're super jazzed about our book of this month: Dare to Lead by Brene Brown. Aside from the HUGE Thank You we have to the woman for writing the book, we both felt like we got A LOT out of it - and highly recommend it. This week's podcast episode is our honest review of this badass read 🙂
It's hard to be faced with an opinion you don't like but it's part of being a human that is willing to grow. We don't agree with the current idea floating around to ignore the people in your life that don't have skin in your game. The real test is HOW you listen to the people in your life!
It's Aub's turn for sharing this week - she talks about the fear/aversion of happiness, anxiety around feeling good, and shares her first memory of experiencing cherophobia in her lifetime. (also what the internet says about working through this issue)
Every day we are responsible for how we show up. Manson drives that point home really well in his book, The Subtle Art of Not Giving a Fuck - which is what we talk about in this episode! We both highly recommend the read and here's why!
Courtney goes deep this week because procrastination is something she works with on a daily basis. We talk about this psychological phenomenon as it relates to anxiety, self worth, addiction, self sabotage, and self control in one of our more serious episodes of the Off Brand Podcast!
We're self-ascribed workaholics so we're always working on our work-life balance. We talk about how we balance our schedules from across the world to talk every day, and still have time for the other parts of life!
Hit us up at firstname.lastname@example.org to let us know how you keep it all balanced!
Know when to pivot, be okay with being wrong, and let go of the ego of your creation. This week we talk a lot about the objectivity of data, about being in "the dip," and about how to know that you should keep going!
Everyone makes mistakes. This week we talk about how to handle mistakes personally and as a brand. Don't let screw ups bother you too bad because it gives you the opportunity to learn and grow. Stay transparent. Stay Accountable. And go fuck some stuff up.
We're releasing our first course session for the Bloom Your Brand Course, and we're talking about it on this week's podcast. We share some of the most important things we've learned about the course process and how to structure it around that way people learn!
In this week's episode we talk about the SCRAMBLE - and how to get rid of it - When you're creating your plan just build in time for QA and marketing, and leave time for shit to break - because it will (especially if you don't plan time for it).
Typically we don’t talk about digital marketing in this podcast because we talk about it everywhere else, but this episode is about what to focus on within your website right now. #1 tip: Value is the name of the game.
We're already a digital company and we have been working from home for years - here is us talking about the best ways to get into the work from home vibe.
Plus, we know it feels weird, but listen to the government right now. Don’t take advice from memes.
We're not here to add to the pandemic panic, and we're not 100% sure if this is some media overhype or if we should be stockpiling food and water. What we do know is that this infectious disease is effecting travel and businesses all around the world.
As folks that travel often, and deal with a variety of industries we see that this is affecting EVERYONE in a major way. It's hard for other things to not seem trivial in comparison, so we feel like we should talk about that.
Newsflash: there's no internet on the beach. Digital nomading is actually a lovely conglomeration of stealing internet, plugs in the ceiling, internet entitlement, going with the flow, and sitting inside in beautiful places. We still highly recommend it though.
This episode is where we learn that making too many decisions is literally the same thing as being hangry.
Also making some people put themselves into decision fatigue, the butterfly effect is a fear-based problem, and the answer to every problem is obviously just snacks.
We officially launched our crowdfunding campaign - in this episode we talk through the ins and outs of our campaign; including how we choose our platform, why we decided to run it, and what we learned along the way.
Ode to the weeks that are personally stressful - we call those avalanche weeks.
Entrepreneurs have personal lives too, and sometimes shit falls apart - how do you cope with those days?
Plus Instagram and turtle shells.
Who's in charge here?
In this episode we talk about perfectionism - how we see it manifest in the people around us and the best ways to deal with it.
Bring your "I don't care" energy to the table and push "publish" - you have to get over it if you want to move your business forward.
Self discipline is the real question here - it is absolutely a client's prerogative to ask you for more, it only benefits them. It's your responsibility to set boundaries and be confident enough to say no... but do it in a way that makes you more money in the long run.
Imposter syndrome is a bear that a lot of entrepreneurs wrestle with and it can be debilitating to your business.
In this episode we talk about how to move past imposter syndrome, how to use the feeling to serve you in your business, and how actual imposters never seem to suffer from this feeling.
One incredibly helpful tip here; be grateful.
How do you get navigate getting back to your priority list?
In business, your number one focus should be makin' that $$$ - otherwise you really just have a hobby.
We talk about decision fatigue, prioritizing your to do list, and the importance of taking a step back.
QUESTION OF THE DAY: What is the difference between traffic and conversion + which one is the priority?
Good things are always on the other side of change.
This episode talks about the fear of niching down and the natural process of finding what you do and who you speak to. We know that it's scary but more changes you make, the better you get at choosing those changes. Just don't be fake with your marketing.
We also spend the last ten minutes spitting ideas for how to get really solid user generated content. So listen to that.
Don't listen to this until you've taken some time off—because that's pretty much all we're talking about today. The importance of time off as an entrepreneur (hint: it's really good for your business)
Also, be empathetic to the people that work for you. Give them time off, shut your company down for a few days (!), and don't make people feel guilty for vacationing.
Our question this week is Etsy Vs Shopify. If you're not sure what to choose, listen to the end of this episode, we lay it out for you!
We're not afraid to talk about money. Or set boundaries.
Or be brutally honest about what our priorities are and what is a waste of time.
This episode also captures a pivotal moment in time in which Courtney is not swayed by the potential for proper data collection.
This episode has lots of f*cks and gives none at all.
Learn to have patience because you're going to need it to build a business that lasts, and while you're at it - set realistic goals.
We shit talk the unrealistic goal setting of the instant gratification culture we live in and then we have an SEO anecdote, proving that creating good content is the best way to get traffic. If you’d like to get in touch, hit us up at email@example.com
We're crass. Don't come at us.
This week we talk about dealing with apathy as an entrepreneur, cancel culture, and the Tik Tok Conspiracy.
Question: Investment: learning vs. gear
Check out our Facebook Group, The Curious Marketer: https://www.facebook.com/groups/curiousmarketer
Nope. We don't want to talk about kids.
We go deep into the trials specific to being lady entrepreneurs in our society in this episode.
At 37 minutes shit talk starts with "making excuses" and a rant about "time" and continues into us getting hot and bothered over staying organized.
This week's question is about monetizing content - when to do it and what you need before you ask for $$ from your audience.
This week we talk about our anxieties and how they work in our partnership, how entrepreneur life is hard—and anyone that tells you different is bullshitting you, we check out getlost.com for 15 (not 8) minutes, and we answer an all important question about 'how to be' on social media.
In our first ever podcast we give you a little background on who we are, and what we do!
We chat about the work/life balance of entrepreneurs and the pressures of gurus to work like crazy.
We talk shit about gurus that promise the world and fail to deliver—so irritating.
and our 8-minute audit is with: https://sierraaventura.com/
Get in touch and let us know if you like it at firstname.lastname@example.org
Check us out on all the things!!
Linked In: https://www.linkedin.com/company/18982296/