Off-Brand

Have you ever felt like a small fish in a really big sea when you meet people online? Like you’re doing everything you can to be visible, but it feels like people don’t really SEE you (or feel excited enough to reach out and start a conversation)? This week I’m going to be sharing some handy tricks I use to get noticed in every virtual networking call I attend and every social media platform I hang out on, and have complete control over the way people see me. Yes… it’s possible to do that because it’s something you engineer with your brand! Tune in to this episode to find out more :)

Any awkward, camera-shy peeps in the house? I’m raising my hand with you because taking good photos is HARD — but also essential for your brand! This week, I had my first professional brand photoshoot done and I wanted to share about (1) what I did to prepare for it, (2) how I communicated with my photographer to make sure we captured the right things, and (3) what I learned from this experience that would be super helpful for you to know if you’re thinking about getting a brand photoshoot done for yourself! Needless to say, even the most camera-shy people can look awesome in front of the camera with the right kind of preparation! 

It can be hard to pinpoint exactly when you should be making adjustments to your brand. When people ask me this question, my response is always, “well how do YOU feel about your brand”? Because it’s not about what looks “good” on the outside — it’s about how accurately the stuff on the outside matches the stuff inside your head. The honest truth is, no one but you will know the answer to that. In this episode, we talk about what it FEELS like when you outgrow your brand (so that you can easily pinpoint it), why it happens, and what to do to when you find yourself in this position!

As mentioned at the end of this episode... I have an offer that’s specifically designed to help you click things back into place if you find your brand feeling a bit off-kilter! It’s an epic, 2-hour brand strategy intensive called “The Brandstorm” where we do a deep dive into your audience, offer, brand identity, messaging, and brand touchpoints to ensure that all of the dots connect together — BEFORE you decide to go hands-in and make any adjustments!

Do you know who your dream customer is? (And no, the answer shouldn’t be “anyone who’s willing to pay for my services”)! Many entrepreneurs have a fuzzy picture of who they want to be working with. This leads them to wasting a bunch of time networking with random people, and then feeling like they need to cater their services to anyone who’s willing to take a chance on their business. If you’re finding yourself in this position, you’ll definitely want to tune into this week’s episode to learn about HOW you can define your dream customer and construct the PERFECT message & offer for them to say “yes” to!

Why is it SO hard to show up on some days? Is it possible to create a system that helps you show up consistently, even on days when you feel like moldy sack of potatoes? The answer is… YES! (And you don’t have to sell your soul or be super fake in order to achieve it). In fact, the answer is quite simple — your physical space plays a HUGE role in the way you do (or don’t) show up in the online space. In today’s episode, we dive into the reason why that is, and how to create an “offline” environment that helps you show up at your best at ALL times, no matter how you’re feeling!

How do you build a brand that has “god status” in your industry? Is it a privilege that is only available to the chosen few, or is there a formula that we can use to replicate this for ourselves? In today’s episode, we dive in to the topic of brand equity and talk about what it IS, why it’s important, and how we can build it for ourselves. If you’re looking to expand the influence of your brand and haven’t quite figured out how to do it yet, you’ll definitely want to tune into today’s episode!

’Tis the season… for getting pitches sent straight to your inbox from businesses who are trying to meet their year-end sales quotas before the holidays hit. If you’re finding yourself being caught up in this flurry of last-minute marketing (and you’re NOT digging it), chances are that you’ll want to approach things a bit differently with the way you market your business this holiday season. Today, we talk about attraction marketing, and how you can use it to not only get the word out there for what you do (in a completely non-intrusive way), but how to win clients over without even needing to “make the ask”. Is that even possible? You’ll want to tune in to find out more!

What do you do when you ARE your brand but you just don’t feel like showing up one day? What if you’re in a situation where it’s not an option for you to just disappear because people are expecting you to be there? Do you just “suck it up” and put up a front, or is there a better solution? In this episode, we dive into the question of how to deal with the messy human side of your personal brand, and how to create a system that allows you to show up even on your worst days without needing to put up a face and pretend that everything is ok.

This is a question that a LOT of people ask when they start getting serious about their personal brand. It’s the big question of, “how much of ME should I actually show if this is just a thing I do for business?”… as well as, “and if I choose to NOT show some parts of me, does that mean that I can’t connect with my audience?”. And those are fair questions! It’s important for us to know how and where to set our boundaries, because that’s what will allows us to show up authentically while still keeping our own privacy. Sounds impossible? Check out the episode and I’ll show you how to do it for yourself!

On another note, I’m celebrating the launch of my community, “The Personal Branding Playground” this week! If you want to be part of a space where you get to grow your personal brand, expand your influence, and make a mess trying on new things… come check us out at the link below!👇

Hey, I’m Rachel! I’m a personal brand strategist that helps creatives, coaches & consultants build a personal brand that looks & feels like you! I help you discover your unique brand formula so that you can FINALLY ditch the “comparison game” and start attracting clients who love you for WHO you are and not just what you do.

This show isn’t your typical marketing podcast. In fact, we’ll be talking more about the topics of identity, authenticity, self-integrity, creative expression, and what it means to live THROUGH your business rather than all the boring technical stuff that puts people to sleep. This show is about HUMANIZING businesses through branding, and unlearning all of the crap that we were taught about what “professionalism” has to look & feel like…

Because even from a business sense, none of that stuff converts anymore! Nowadays, audiences are looking for CONNECTION over COMMODITY. In this show, we’ll be doing a deep dive on the importance of branding, discussing the roadblocks most business owners face when building their brand, explore the psychology behind what makes every big brand tick, and most importantly… how you can build something like this for yourself!