In This Episode...

Obele and Zach sit down with Veronica Marshall, brand strategist and founder of The Humanity Lab, to get real about current events ranging from social justice to brands and the challenges they face in mastering their narrative during a time when transparency is key. Veronica shares future predictions on Super Bowl winners, a third political party in 2024 and beyond. She also shares why she thinks humans will side for human connection over social media once the pandemic is over and the impact it could have.

[4:06] Veronica admits that although she’s not a huge fan, she sees TikTok as a form of escape, whether that’s giving kids a creative outlet or keeping some couples together; ultimately the platform has brought levity to a year that we all wish would end.
[9:05] Zach digs deep, asking where this digitally first world goes? Veronica goes bold, sharing who she thinks will take home the Super Bowl ring in 2021 and she predicts that by the 2024 election we might see the first independent party for Black Americans.
[17:18] Veronica shares an example of when she helped Walmart reinvent themselves and become the masters of their own ship through their narrative and media relations.
[24:13] Veronica discusses her struggle with the idea of how she could contribute to social justice and how to give back during this pivotal time in history and challenges the listeners to ask themselves the fundamental question ‘what is my protest.’
[31:17] Veronica tells us that the best project she’s worked on was Audi of America and that it started from her being a fan. She didn’t see representation in their marketing which led her to launch a survey and eventually a full-blown marketing strategy of sending “some love and hate mail” to Audi execs.
[41:26] Zach leaves us with the poignant message to ‘give yourself a break and smile... the world is literally and figuratively on fire’.

People and Companies We Mentioned in the Show

Veronica Marshall, M.S. Founder at The Humanity Lab
Learn more About The Humanity Lab
Audi Brand Love

Episode Length: 44:57

Thanks for tuning in. Join us again next week for another episode when we hear from former digital director for President Barack Obama, Caleb Gardner

That's a lot of Guacamole with Avocados from Mexico's Head of Digital Marketing and eCommerce, Ivonne Kinser

Off Mute By a Tinuiti Podcast Nov 12, 2020