olddognewtricks

olddognewtricks

By tony sharples
Digital Marketing made easy for people over 40. Learn about digital in small bite size chunks. Follow my journey as I build a digital brand online from scratch - using my experience working on many of the worlds biggest brands for the past three decades.
Available on 9 platforms
HOW MANY COMPANIES ARE GETTING PERSONALISATION WRONG
most seem to mess it up by trying to implement too big-too soon. Or they see it as only a marketing dept tool and don't properly involve all parts of the business. Find out more: https://olddognewtricks.com/liveblog-bt-webinar-on-tackling-personalisation/ #personalisation #bigdatamarketing #digitalmarketing #olddognewtricks
08:33
November 13, 2018
MY DIGITAL JOURNEY SO FAR - MAJOR UPDATE
In this episode I take a look at some of my major learnings in developing a brand online from scratch over the past 3-5 months. I also take a look ahead and talk about what I'll be focusing on over the next 3 months too.
08:38
October 24, 2018
HOW TO MANAGE YOUR SOCIAL MEDIA POSTS - 3 OPTIONS
In this episode I look at three different ways you can manage your social media posts - whether you are doing just a few - or lots and lots of them.
04:40
October 24, 2018
THE BIGGEST MISTAKE WHEN STARTING UP
Many people who are building an online business tend to get too caught up in the development process and don't spend enough time talking to potential customers about what they are working on. Or they just seek feedback from a small subset of their customers. In this video i talk about how I have been facing this issue over the past few weeks - and how diverse customer input has really helped me to streamline my business. Getting input early in the development process can actually slow down your long term go-to-market model rather than speeding it up. To find out more go to: www.olddognewtricks.com
08:01
October 13, 2018
UPDATE: HOW INSTAGRAM IS WORKING FOR ME SO FAR
We all know the power of Instagram. Huge companies like Coca Cola, Starbucks and Nike dominate the space. Companies with established followings… like they all have… seem to have no problems getting engagement and results. But how can you use Instagram for smaller or more local businesses. One thing I’ve learned over the past few months is that the role of Instagram is very different for business use… versus people wanting to use it like a personal Facebook style of account. Success for brands on Instagram takes more than publishing attractive images. You have to focus on having a thoughtful strategy… a well-defined brand identity grounded in visual creativity… and really effective community management. Here is an update on how Insta is working for me so far... Links: http://olddognewtricks.com/garyvee-1-80-instagram-strategy/ http://instagram.com/odntdigital
08:44
October 2, 2018
DEVELOPING ONLINE COURSES - GETTING STARTED
I've been involved in the development of online course content for some of the worlds biggest brands - so I thought it might be helpful to pass on some of what I've learned over the years for people who are just starting out. This episode is designed to give you some thought starters if you are about to embark on developing a course for internal corporate use - or if you are developing a course to sell online.
13:18
September 25, 2018
BONUS - AMAZON FBA: DON'T FORGET ADVERTISING COSTS
Even if you’ve done you’re a brilliant job… and picked the perfect high-demand/low-competition product to sell on Amazon, you still have to let the world know about it. And this means advertising…,. and advertising costs money… and therefore will impact your profit margin. So… why advertise? The reality is that… even with good products and reviews… a lot of your business success will come down to the velocity of your sales. So.. you can save by not advertising… but you will likely sell less items per month… or you can spend money on advertising and significantly boost your sales rate.
06:24
September 12, 2018
EP 7: FLIPPING - ABOUT THE RESALE MARKET
In this final podcast (and Youtube video) I will be talking about flipping - with a focus on selling on Amazon. With the aim of demystifying it for people considering it. In the series I'll cover the following topics: Part 1: Getting started and an overview of the different online selling options Part 2: Standalone sites (like Shopify) vs marketplace selling (like Amazon) Part 3: Top 7 - Sourcing products from countries like China Part 4: The upsides and down of Fulfilment By Amazon Part 5: Top 7 - Things to remember when choosing what to sell on Amazon Part 6: Why Amazon Australia is a big opportunity right now Part 7: Making money from flipping or the resale business You can see the videos on my Youtube channel at:www.youtube.com/channel/UCcgeRyOhzAZ7olFseJHVsQg/videos?disable_polymer=1 Or you can check out lots of great information at www.olddognewtricks.com. Comments always welcome - and feel free to suggest topics that I could cover in the future.
12:25
September 12, 2018
EP 6: AMAZON'S GREAT AUSTRALIAN OPPORTUNITY
In this podcast (and Youtube video) series I will be talking about selling online - with a focus on selling on Amazon. With the aim of demystifying it for people considering it. In the series I'll cover the following topics: Part 1: Getting started and an overview of the different online selling options Part 2: Standalone sites (like Shopify) vs marketplace selling (like Amazon) Part 3: Top 7 - Sourcing products from countries like China Part 4: The upsides and down of Fulfilment By Amazon Part 5: Top 7 - Things to remember when choosing what to sell on Amazon Part 6: Why Amazon Australia is a big opportunity right now Part 7: Making money from flipping or the resale business You can see the videos on my Youtube channel at:www.youtube.com/channel/UCcgeRyOhzAZ7olFseJHVsQg/videos?disable_polymer=1 Or you can check out lots of great information at www.olddognewtricks.com. Comments always welcome - and feel free to suggest topics that I could cover in the future.
03:14
September 12, 2018
EP 5: CHOOSING THE RIGHT PRODUCTS: TOP 7 TIPS
In this podcast (and Youtube video) series I will be talking about selling online - with a focus on selling on Amazon. With the aim of demystifying it for people considering it. In the series I'll cover the following topics: Part 1: Getting started and an overview of the different online selling options Part 2: Standalone sites (like Shopify) vs marketplace selling (like Amazon) Part 3: Top 7 - Sourcing products from countries like China Part 4: The upsides and down of Fulfilment By Amazon Part 5: Top 7 - Things to remember when choosing what to sell on Amazon Part 6: Why Amazon Australia is a big opportunity right now Part 7: Making money from flipping or the resale business You can see the videos on my Youtube channel at:www.youtube.com/channel/UCcgeRyOhzAZ7olFseJHVsQg/videos?disable_polymer=1 Or you can check out lots of great information at www.olddognewtricks.com. Comments always welcome - and feel free to suggest topics that I could cover in the future.
06:40
September 12, 2018
EP 4: SELLING VIA AMAZON'S FBA SERVICE
In this podcast (and Youtube video) series I will be talking about selling online - with a focus on selling on Amazon. With the aim of demystifying it for people considering it. In the series I'll cover the following topics: Part 1: Getting started and an overview of the different online selling options Part 2: Standalone sites (like Shopify) vs marketplace selling (like Amazon) Part 3: Top 7 - Sourcing products from countries like China Part 4: The upsides and down of Fulfilment By Amazon Part 5: Top 7 - Things to remember when choosing what to sell on Amazon Part 6: Why Amazon Australia is a big opportunity right now Part 7: Making money from flipping or the resale business You can see the videos on my Youtube channel at:www.youtube.com/channel/UCcgeRyOhzAZ7olFseJHVsQg/videos?disable_polymer=1 Or you can check out lots of great information at www.olddognewtricks.com. Comments always welcome - and feel free to suggest topics that I could cover in the future.
08:12
September 12, 2018
EP 3 : CHINA SOURCING - TOP 7 TIPS
In this podcast (and Youtube video) series I will be talking about selling online - with a focus on selling on Amazon. With the aim of demystifying it for people considering it. In the series I'll cover the following topics: Part 1: Getting started and an overview of the different online selling options Part 2: Standalone sites (like Shopify) vs marketplace selling (like Amazon) Part 3: Top 7 - Sourcing products from countries like China Part 4: The upsides and down of Fulfilment By Amazon Part 5: Top 7 - Things to remember when choosing what to sell on Amazon Part 6: Why Amazon Australia is a big opportunity right now Part 7: Making money from flipping or the resale business You can see the videos on my Youtube channel at:www.youtube.com/channel/UCcgeRyOhzAZ7olFseJHVsQg/videos?disable_polymer=1 Or you can check out lots of great information at www.olddognewtricks.com. Comments always welcome - and feel free to suggest topics that I could cover in the future.
13:06
September 12, 2018
EP 2: STARTING : OWN E-STORE VS USING MARKETPLACE
In this podcast (and Youtube video) series I will be talking about selling online - with a focus on selling on Amazon. With the aim of demystifying it for people considering it. In the series I'll cover the following topics: Part 1: Getting started and an overview of the different online selling options Part 2: Standalone sites (like Shopify) vs marketplace selling (like Amazon) Part 3: Top 7 - Sourcing products from countries like China Part 4: The upsides and down of Fulfilment By Amazon Part 5: Top 7 - Things to remember when choosing what to sell on Amazon Part 6: Why Amazon Australia is a big opportunity right now Part 7: Making money from flipping or the resale business You can see the videos on my Youtube channel at:www.youtube.com/channel/UCcgeRyOhzAZ7olFseJHVsQg/videos?disable_polymer=1 Or you can check out lots of great information at www.olddognewtricks.com. Comments always welcome - and feel free to suggest topics that I could cover in the future.
11:45
September 12, 2018
EP 1: SELLING ONLINE - THE BASICS
In this podcast (and Youtube video) series I will be talking about selling online - with a focus on selling on Amazon. With the aim of demystifying it for people considering it. In the series I'll cover the following topics: Part 1: Getting started and an overview of the different online selling options Part 2: Standalone sites (like Shopify) vs marketplace selling (like Amazon) Part 3: Top 7 - Sourcing products from countries like China Part 4: The upsides and down of Fulfilment By Amazon Part 5: Top 7 - Things to remember when choosing what to sell on Amazon Part 6: Why Amazon Australia is a big opportunity right now Part 7: Making money from flipping or the resale business You can see the videos on my Youtube channel at:www.youtube.com/channel/UCcgeRyOhzAZ7olFseJHVsQg/videos?disable_polymer=1 Or you can check out lots of great information at www.olddognewtricks.com. Comments always welcome - and feel free to suggest topics that I could cover in the future.
08:04
September 12, 2018
HOW TO SELL ON LINE: INTRO TO THE 7 PART SERIES
In this video and podcast series I will be talking about selling online - with a focus on selling on Amazon. In the series I'll cover the following topics: Part 1: Getting started and an overview of the different online selling options Part 2: Standalone sites (like Shopify) vs marketplace selling (like Amazon) Part 3: Top 7 - Sourcing products from countries like China Part 4: The upsides and down of Fulfilment By Amazon Part 5: Top 7 - Things to remember when choosing what to sell on Amazon Part 6: Why Amazon Australia is a big opportunity right now Part 7: Making money from flipping or the resale business You can see the videos on my Youtube channel at: https://www.youtube.com/channel/UCcgeRyOhzAZ7olFseJHVsQg/videos?disable_polymer=1 Or you can check out lots of great information at www.olddognewtricks.com. Comments always welcome - and feel free to suggest topics that I could cover in the future.
05:39
September 11, 2018
TOP 5 THINGS NOT TO DROP-SHIP ONLINE
In past videos and podcasts I’ve talked about how dropshipping works. If that’s something you are interested in… I thought it would be good to add a new episode with some advice on what NOT to dropship. Today I'm going to be warning you about some items that you should avoid… and not dropship from sourcing and drop shipping sites like AliExpress, especially if you are a newbie. Some of these items will lose you money… because they're basically doomed to fail from the start. And the other items will potentially lose you money because of disputes, refunds and chargebacks. I got most of this information from a site called Wholesale Ted – and they have lots of great information on dropshipping and sourcing from overseas.
03:43
August 17, 2018
Profit From China's Growing Upper Class — Even If You Don't Speak Chinese
You can profit From China’s Growing Upper Class — Even If You Don’t Speak Chinese When I lived in China, most Chinese people were poor compared to their American counterparts. People were considered well off if they owned a car or had an apartment with hot water on demand. In China, the wealthy class has ballooned. China is now in second place, after the U.S., for the most ultra high net worth individuals. And the wealthy class there is expected to keep on growing, with the number of Chinese millionaires expected to surge 41 percent to 2.7 million by 2022. This means that there are lots of Chinese people in the market for goods and services their parents couldn’t afford.
04:15
August 15, 2018
SIDE MONITORS: DOUBLE YOUR PRODUCTIVITY
Laptops are getting smaller and thinner, but the amount of available screen real estate shrinks in tandem. Think about a typical usage scenario: A worker may be viewing an Excel spreadsheet, while their e-mail client, Web browser, IM application, and Windows Explorer windows are running in the background. To get from one to another requires switching active windows and taking the focus away from critical work. Likewise, a worker who is revising a document may need to switch among the original and new versions. Switching windows makes this a frustrating and time-consuming process. Today I look back at my experiences with increasing my onscreen display real estate and talk about how today's USB powered screens can really give your productivity, and sanity, a boost.
07:39
July 30, 2018
ALEXA SKILLS: EVERYTHING YOU NEED TO KNOW
Just as Apps and the App Store massively grew the degree to which we use things like iphones in our everyday lives… Amazon is aiming too build a similar type of ecosystem around what it calls Alexa Skills. And that's what I'll be looking at today. Just like apps and smartphones, Alexa skills sit on top of the core functionality of the Amazon devices to offer customized user experiences. And right now there are companies and developers right around the world designing and building skills that you can add to your device to boost its functionality. The main areas of development right now seem to be things like petcare, podcasts, news, games, music reviews, health and fitness, sports info, movies and TV and travel… all of the usual suspects you’d find in an App store.
06:41
July 26, 2018
DROP-SHIPPING - A SIMPLE LOW RISK DIGITAL BUSINESS MODEL
If you are looking for a no fuss way to start a business that is minimum cost and minimum risk… a easy way to get up and running is via drop shipping. in this episode I explain what drop shipping is… and how it works. Using the example of a person who wants to start a no risk business selling custom tshirts online... and using a real world drop shipping service.
04:02
July 24, 2018
VOICE TECHNOLOGY: TOP 6 THINGS TO KNOW
In this podcast I’m taking a look at the six top elements of voice technology that will impact digital marketeers today and in the future. These include: Voice will be the next major growth phase for the internet Voice frees up consumer multitasking It’s still the early days of the technology Voice will replace text and fingers for device input Voice will fundamentally change trading conditions and terms for most consumer brands AI and 5G will supercharge the expansion of voice in the next few years. Check out the video version too: https://www.youtube.com/watch?v=g9H4Ck94iYc&t=146s
05:33
July 18, 2018
KYOTO RAMEN SCHOOL: CASE STUDY ON END TO END DIGITAL MARKETING
I’ve been overseas travelling in Asia with my son for the past two weeks – visiting China and japan. It’s been a great trip for me… but there have also been great business learnings for me along the way. I want to tell you about something we did in Kyoto in japan – where we went to visit a local ramen cooking school run by a couple of local girls in the suburbs there. This isn’t just about cooking or eating – its entertainment and experiences – and that's important ihow you define your market Here are some links to a few of the online activities the ramen school have implemented to maximise shareability for their customers... https://www.youtube.com/watch?v=kpWqH... https://www.youtube.com/watch?v=cFo4Q... https://www.cookly.me/by/ramen-factory/ https://www.facebook.com/RamenFactory... https://www.instagram.com/ramenfactor... http://www.fireramen.com/ramenfactory/ https://en.tripadvisor.com.hk/Attract... https://www.tripadvisor.sk/LocationPh... http://www.deepkyoto.com/ramen-factor.
07:06
July 17, 2018
29/6/18: DIGITAL MARKETING : WHAT'S BEEN HARD AND EASY
This is my 2nd weekly update on building a new online presence from scratch. My focus this week has been about imagining what the content and messaging will look like for olddognewtricks.com in 12 months time. So, I've been doing a lot of work on design and structure to make my content more focused and relevant. To find out more, go to: Facebook: https://www.facebook.com/ODNTdigital LinkedIn: https://www.linkedin.com/company/olddognewtricks/ Instagram: https://www.instagram.com/odntdigital/ Twitter: https://twitter.com/odntdigital
12:31
June 30, 2018
DIGITAL CAN BUILD, AND DESTROY, YOUR BUSINESS - oBike Case Study
A quick digital marketing case study. I’ve been looking at examples of where digital marketing has played a strong role in business performance. But, as much as you can use digital to boost your business, social media can be a two-edged sword. Despite obviously having a pro Digital Marketing team, Obike, a bike sharing service, is a good example of how poorly handled social media coverage can act like fuel to the fire to burn a business down. Its important the you put in place a strong plan at the beginning of your marketing efforts to handle social media if a downturn occurs and so you dont end up dealing with issues on-the-run.
05:13
June 30, 2018
HOW TO LOOK SMARTER IN ANY BUSINESS MEETING
Build your confidence in meetings. A light-hearted look at my universal “Get out of Jail Free” card that you can use in any business meeting to make you look wise and engaged in the topic — even if you don’t really understand what they are talking about. It may sound simple/stupid but give it a try and you will be gob-smacked at how well it works.
04:30
June 30, 2018
WHAT IS VIEWABILITY?
In this episode I demystify “viewability” in internet advertising — which is a term that comes up quite often in digital marketing discussions. In a nutshell, its just means whether or not the ad that you placed on a page online was actually visible to someone that looked at the page on their computer or device
03:52
June 30, 2018
22/6/18: WHAT'S BEEN HARD AND EASY IN MY FIRST TWO WEEKS
This is my first weekly update on the progress I've made so far in building an online brand from scratch. This week I focus on the core website build and setting up the linkages to the different social media platforms I'm using. Plus Google AdSense and Google Analytics. And some learnings about content creation.
11:12
June 22, 2018
DIGITAL MARKETING: LETS TALK ABOUT EX...
If you were born in the 60's, 70's or 80's then your are a part of Generation EX. The EX is for the work and life EXperience you have built up over the years. Contrary to popular belief, Gen EXers are in a brilliant position to leverage digital marketing. I'm using my 30 years of global marketing experience to build an online brand from scratch. And I'd like to invite fellow Gen Exers to join my journey as I show you what was hard and what was easy along the way. All in practical bite-sized chunks - free of jargon and techno-babble.
06:06
June 21, 2018
CREATE RETIREMENT INCOME WITH DIGITAL MARKETING
In this podcast I'm taking a deep dive into what topics I'm planning to cover in the year ahead. I'm talking about how you can use digital marketing to build an e-business to deliver an income stream when you are retired. My plan is to build a digital brand from scratch, based on my decades of experience in traditional and digital marketing, and share my journey with you so you can discover what's hard and what's easy to do.
14:13
June 20, 2018
Learnings from adding SEO to my site today
I've spent most of the day linking some SEO or search engine optimisation to my new site now that it is up in live. In this podcast I'm looking back at some of the learnings from the process to give you some advice on what to consider as you are planning your online presence and Digital Marketing.
06:53
June 19, 2018
Going live with my website - What I've learned so far.
For the past 3-4 weeks I've been working on my core website, setting up identities on the different social platforms, and also linking them all together. Now I am ready go live and start testing in the real world. So, this podcast takes a look at some of the main things I've learned during the setup phase.
09:09
June 18, 2018
YouTube: the hard and the easy
Today I'm reflecting back on the past week and looking at what has been hard to do and what has been easy to do in the setting up of my YouTube identity so far. The good news is there are lots of things that are really easy but like anything in life there are things that are a harder than you would expect. And the hardest thing is the content so this is what I will talk about today.
04:18
June 15, 2018
You don't have to love social media
The reality is that you don't have to love social media to be a digital marketer. In this podcast I look at the numbers that relate to how people use social media to come to a point that it's more important to make sure that the social media platforms that you use are relevant to your consumer group rather than being platforms that you like or dislike.
03:48
June 14, 2018
What does the road ahead look like?
In this episode my aim is to try and give you a feeling for the road that you will walk down in building your digital marketing strategy and implementation plan. It's very broad at this point but the aim is to just give you a directional feel rather than a definitive feel on everything.
05:19
June 13, 2018
How to double the power of your podcast
I've discovered a great function in Anchor that allows you to add in a friend or find a like minded co-host at the push of a button. I'm really keen to give this a try.
01:14
June 13, 2018
Getting comfortable in front of a video camera
I've been trying lots of different setups for filming myself on video this weekfull stop and I've come to the conclusion that for someone starting from scratch that's simple is better. A simple camera setup lets you focus on the content rather than on the kit that you use to get it into a video format
02:56
June 12, 2018
Setting up my Instagram for business use
This week I'm setting up my Instagram business page - which raises the question of what content to put on it.
04:34
June 11, 2018
Create multiple posts from one single post
During the week I've been looking at ways to increase the efficiency of posting across ;lots of different things - like Facebook, Twitter and LinkedIn. I've be testing a WordPress add-on called Jetpack to post to all of them at once. Much easier.
03:00
June 10, 2018
WEEK 1: USING AN EXPENSIVE MICROPHONE VERSUS MY MOBILE PHONE
I'm doing a practical test of recording my podcasts on my mobile versus my editing suite and pro mike at home. It actually sounds pretty good - and Anchor let you add some ambient music for a bit of a lift. much easier down the track to just use my mobile on the go.
01:32
June 9, 2018
WEEK 1: SETTING UP YOUR DIGITAL IDENTITY ONLINE FROM GROUND ZERO
It's the end of the first week of setting up from scratch. This podcast talks about the importance of two things: First, getting a good system in place to record all of those logins and passwords and site settings BEFORE you begin. The second is that it can be difficult to set up your business identity online and keep it SEPARATED from your existing personal identity across many of the social media platforms. Some suggestions on this!
06:35
June 9, 2018
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