Skip to main content
olddognewtricks

olddognewtricks

By tony sharples

Digital Marketing made easy for people over 40. Learn about digital in small bite size chunks. Follow my journey as I build a digital brand online from scratch - using my experience working on many of the worlds biggest brands for the past three decades.
Available on
Apple Podcasts Logo
Castbox Logo
Google Podcasts Logo
Overcast Logo
Pocket Casts Logo
RadioPublic Logo
Spotify Logo
Currently playing episode

HOW TO FIND TIME TO GET CREATIVE AT WORK

olddognewtricksFeb 13, 2019

00:00
36:03
HOW TO FIND TIME TO GET CREATIVE AT WORK

HOW TO FIND TIME TO GET CREATIVE AT WORK

Some great thoughts I'd like to share from the brilliant folks at IDEO.

Feb 13, 201936:03
HOW MANY COMPANIES ARE GETTING PERSONALISATION WRONG
Nov 13, 201808:34
MY DIGITAL JOURNEY SO FAR - MAJOR UPDATE

MY DIGITAL JOURNEY SO FAR - MAJOR UPDATE

In this episode I take a look at some of my major learnings in developing a brand online from scratch over the past 3-5 months. I also take a look ahead and talk about what I'll be focusing on over the next 3 months too.
Oct 24, 201808:38
HOW TO MANAGE YOUR SOCIAL MEDIA POSTS - 3 OPTIONS

HOW TO MANAGE YOUR SOCIAL MEDIA POSTS - 3 OPTIONS

In this episode I look at three different ways you can manage your social media posts - whether you are doing just a few - or lots and lots of them.
Oct 24, 201804:41
THE BIGGEST MISTAKE WHEN STARTING UP
Oct 13, 201808:02
UPDATE: HOW INSTAGRAM IS WORKING FOR ME SO FAR
Oct 02, 201808:44
DEVELOPING ONLINE COURSES - GETTING STARTED

DEVELOPING ONLINE COURSES - GETTING STARTED

I've been involved in the development of online course content for some of the worlds biggest brands - so I thought it might be helpful to pass on some of what I've learned over the years for people who are just starting out. This episode is designed to give you some thought starters if you are about to embark on developing a course for internal corporate use - or if you are developing a course to sell online.
Sep 25, 201813:18
BONUS - AMAZON FBA: DON'T FORGET ADVERTISING COSTS

BONUS - AMAZON FBA: DON'T FORGET ADVERTISING COSTS

Even if you’ve done you’re a brilliant job… and picked the perfect high-demand/low-competition product to sell on Amazon, you still have to let the world know about it. And this means advertising…,. and advertising costs money… and therefore will impact your profit margin.

So… why advertise?

The reality is that… even with good products and reviews… a lot of your business success will come down to the velocity of your sales. So.. you can save by not advertising… but you will likely sell less items per month… or you can spend money on advertising and significantly boost your sales rate.
Sep 12, 201806:25
EP 7: FLIPPING - ABOUT THE RESALE MARKET
Sep 12, 201812:25
EP 6: AMAZON'S GREAT AUSTRALIAN OPPORTUNITY
Sep 12, 201803:15
EP 5: CHOOSING THE RIGHT PRODUCTS: TOP 7 TIPS
Sep 12, 201806:40
EP 4: SELLING VIA AMAZON'S FBA SERVICE
Sep 12, 201808:13
EP 3 : CHINA SOURCING - TOP 7 TIPS
Sep 12, 201813:06
EP 2: STARTING : OWN E-STORE VS USING MARKETPLACE
Sep 12, 201811:45
EP 1: SELLING ONLINE - THE BASICS
Sep 12, 201808:04
HOW TO SELL ON LINE: INTRO TO THE 7 PART SERIES
Sep 11, 201805:40
TOP 5 THINGS NOT TO DROP-SHIP ONLINE

TOP 5 THINGS NOT TO DROP-SHIP ONLINE

In past videos and podcasts I’ve talked about how dropshipping works.

If that’s something you are interested in… I thought it would be good to add a new episode with some advice on what NOT to dropship.

Today I'm going to be warning you about some items that you should avoid… and not dropship from sourcing and drop shipping sites like AliExpress, especially if you are a newbie.

Some of these items will lose you money… because they're basically doomed to fail from the start. And the other items will potentially lose you money because of disputes, refunds and chargebacks.

I got most of this information from a site called Wholesale Ted – and they have lots of great information on dropshipping and sourcing from overseas.
Aug 17, 201803:44
Profit From China's Growing Upper Class — Even If You Don't Speak Chinese

Profit From China's Growing Upper Class — Even If You Don't Speak Chinese

You can profit From China’s Growing Upper Class — Even If You Don’t Speak Chinese

When I lived in China, most Chinese people were poor compared to their American counterparts. People were considered well off if they owned a car or had an apartment with hot water on demand. In China, the wealthy class has ballooned. China is now in second place, after the U.S., for the most ultra high net worth individuals. And the wealthy class there is expected to keep on growing, with the number of Chinese millionaires expected to surge 41 percent to 2.7 million by 2022.

This means that there are lots of Chinese people in the market for goods and services their parents couldn’t afford.
Aug 15, 201804:15
SIDE MONITORS: DOUBLE YOUR PRODUCTIVITY

SIDE MONITORS: DOUBLE YOUR PRODUCTIVITY

Laptops are getting smaller and thinner, but the amount of available screen real estate shrinks in tandem. Think about a typical usage scenario: A worker may be viewing an Excel spreadsheet, while their e-mail client, Web browser, IM application, and Windows Explorer windows are running in the background. To get from one to another requires switching active windows and taking the focus away from critical work. Likewise, a worker who is revising a document may need to switch among the original and new versions. Switching windows makes this a frustrating and time-consuming process.

Today I look back at my experiences with increasing my onscreen display real estate and talk about how today's USB powered screens can really give your productivity, and sanity, a boost.
Jul 30, 201807:40
ALEXA SKILLS: EVERYTHING YOU NEED TO KNOW

ALEXA SKILLS: EVERYTHING YOU NEED TO KNOW

Just as Apps and the App Store massively grew the degree to which we use things like iphones in our everyday lives… Amazon is aiming too build a similar type of ecosystem around what it calls Alexa Skills.

And that's what I'll be looking at today.

Just like apps and smartphones, Alexa skills sit on top of the core functionality of the Amazon devices to offer customized user experiences. And right now there are companies and developers right around the world designing and building skills that you can add to your device to boost its functionality. The main areas of development right now seem to be things like petcare, podcasts, news, games, music reviews, health and fitness, sports info, movies and TV and travel… all of the usual suspects you’d find in an App store.
Jul 26, 201806:41
DROP-SHIPPING -  A SIMPLE LOW RISK DIGITAL BUSINESS MODEL

DROP-SHIPPING - A SIMPLE LOW RISK DIGITAL BUSINESS MODEL

If you are looking for a no fuss way to start a business that is minimum cost and minimum risk… a easy way to get up and running is via drop shipping. in this episode I explain what drop shipping is… and how it works. Using the example of a person who wants to start a no risk business selling custom tshirts online... and using a real world drop shipping service.
Jul 24, 201804:02
VOICE TECHNOLOGY: TOP 6 THINGS TO KNOW

VOICE TECHNOLOGY: TOP 6 THINGS TO KNOW

In this podcast I’m taking a look at the six top elements of voice technology that will impact digital marketeers today and in the future. These include: Voice will be the next major growth phase for the internet Voice frees up consumer multitasking It’s still the early days of the technology Voice will replace text and fingers for device input Voice will fundamentally change trading conditions and terms for most consumer brands AI and 5G will supercharge the expansion of voice in the next few years. Check out the video version too: https://www.youtube.com/watch?v=g9H4Ck94iYc&t=146s
Jul 18, 201805:33
KYOTO RAMEN SCHOOL: CASE STUDY ON END TO END DIGITAL MARKETING
Jul 17, 201807:06
29/6/18: DIGITAL MARKETING : WHAT'S BEEN HARD AND EASY
Jun 30, 201812:32
DIGITAL CAN BUILD, AND DESTROY, YOUR BUSINESS - oBike Case Study

DIGITAL CAN BUILD, AND DESTROY, YOUR BUSINESS - oBike Case Study

A quick digital marketing case study.

I’ve been looking at examples of where digital marketing has played a strong role in business performance. But, as much as you can use digital to boost your business, social media can be a two-edged sword. Despite obviously having a pro Digital Marketing team,

Obike, a bike sharing service, is a good example of how poorly handled social media coverage can act like fuel to the fire to burn a business down. Its important the you put in place a strong plan at the beginning of your marketing efforts to handle social media if a downturn occurs and so you dont end up dealing with issues on-the-run.
Jun 30, 201805:13
HOW TO LOOK SMARTER IN ANY BUSINESS MEETING

HOW TO LOOK SMARTER IN ANY BUSINESS MEETING

Build your confidence in meetings.

A light-hearted look at my universal “Get out of Jail Free” card that you can use in any business meeting to make you look wise and engaged in the topic — even if you don’t really understand what they are talking about. It may sound simple/stupid but give it a try and you will be gob-smacked at how well it works.
Jun 30, 201804:31
WHAT IS VIEWABILITY?

WHAT IS VIEWABILITY?

In this episode I demystify “viewability” in internet advertising — which is a term that comes up quite often in digital marketing discussions.

In a nutshell, its just means whether or not the ad that you placed on a page online was actually visible to someone that looked at the page on their computer or device
Jun 30, 201803:53
22/6/18: WHAT'S BEEN HARD AND EASY IN MY FIRST TWO WEEKS

22/6/18: WHAT'S BEEN HARD AND EASY IN MY FIRST TWO WEEKS

This is my first weekly update on the progress I've made so far in building an online brand from scratch.

This week I focus on the core website build and setting up the linkages to the different social media platforms I'm using. Plus Google AdSense and Google Analytics. And some learnings about content creation.
Jun 22, 201811:12
DIGITAL MARKETING: LETS TALK ABOUT EX...

DIGITAL MARKETING: LETS TALK ABOUT EX...

If you were born in the 60's, 70's or 80's then your are a part of Generation EX.

The EX is for the work and life EXperience you have built up over the years.

Contrary to popular belief, Gen EXers are in a brilliant position to leverage digital marketing. I'm using my 30 years of global marketing experience to build an online brand from scratch.

And I'd like to invite fellow Gen Exers to join my journey as I show you what was hard and what was easy along the way. All in practical bite-sized chunks - free of jargon and techno-babble.
Jun 21, 201806:06
CREATE RETIREMENT INCOME WITH DIGITAL MARKETING

CREATE RETIREMENT INCOME WITH DIGITAL MARKETING

In this podcast I'm taking a deep dive into what topics I'm planning to cover in the year ahead. I'm talking about how you can use digital marketing to build an e-business to deliver an income stream when you are retired. My plan is to build a digital brand from scratch, based on my decades of experience in traditional and digital marketing, and share my journey with you so you can discover what's hard and what's easy to do.
Jun 20, 201814:13
Learnings from adding SEO to my site today

Learnings from adding SEO to my site today

I've spent most of the day linking some SEO or search engine optimisation to my new site now that it is up in live. In this podcast I'm looking back at some of the learnings from the process to give you some advice on what to consider as you are planning your online presence and Digital Marketing.
Jun 19, 201806:53
Going live with my website - What I've learned so far.

Going live with my website - What I've learned so far.

For the past 3-4 weeks I've been working on my core website, setting up identities on the different social platforms, and also linking them all together. Now I am ready go live and start testing in the real world. So, this podcast takes a look at some of the main things I've learned during the setup phase.
Jun 18, 201809:09
YouTube: the hard and the easy

YouTube: the hard and the easy

Today I'm reflecting back on the past week and looking at what has been hard to do and what has been easy to do in the setting up of my YouTube identity so far. The good news is there are lots of things that are really easy but like anything in life there are things that are a harder than you would expect. And the hardest thing is the content so this is what I will talk about today.
Jun 15, 201804:18
You don't have to love social media

You don't have to love social media

The reality is that you don't have to love social media to be a digital marketer. In this podcast I look at the numbers that relate to how people use social media to come to a point that it's more important to make sure that the social media platforms that you use are relevant to your consumer group rather than being platforms that you like or dislike.
Jun 14, 201803:48
What does the road ahead look like?

What does the road ahead look like?

In this episode my aim is to try and give you a feeling for the road that you will walk down in building your digital marketing strategy and implementation plan. It's very broad at this point but the aim is to just give you a directional feel rather than a definitive feel on everything.
Jun 13, 201805:19
How to double the power of your podcast

How to double the power of your podcast

I've discovered a great function in Anchor that allows you to add in a friend or find a like minded co-host at the push of a button. I'm really keen to give this a try.
Jun 13, 201801:15
Getting comfortable in front of a video camera

Getting comfortable in front of a video camera

I've been trying lots of different setups for filming myself on video this weekfull stop and I've come to the conclusion that for someone starting from scratch that's simple is better. A simple camera setup lets you focus on the content rather than on the kit that you use to get it into a video format
Jun 12, 201802:56
Setting up my Instagram for business use

Setting up my Instagram for business use

This week I'm setting up my Instagram business page - which raises the question of what content to put on it.
Jun 11, 201804:34
Create multiple posts from one single post

Create multiple posts from one single post

During the week I've been looking at ways to increase the efficiency of posting across ;lots of different things - like Facebook, Twitter and LinkedIn. I've be testing a WordPress add-on called Jetpack to post to all of them at once. Much easier.
Jun 10, 201803:00
WEEK 1: USING AN EXPENSIVE MICROPHONE VERSUS MY MOBILE PHONE

WEEK 1: USING AN EXPENSIVE MICROPHONE VERSUS MY MOBILE PHONE

I'm doing a practical test of recording my podcasts on my mobile versus my editing suite and pro mike at home. It actually sounds pretty good - and Anchor let you add some ambient music for a bit of a lift. much easier down the track to just use my mobile on the go.
Jun 09, 201801:32
WEEK 1: SETTING UP YOUR DIGITAL IDENTITY ONLINE FROM GROUND ZERO

WEEK 1: SETTING UP YOUR DIGITAL IDENTITY ONLINE FROM GROUND ZERO

It's the end of the first week of setting up from scratch. This podcast talks about the importance of two things: First, getting a good system in place to record all of those logins and passwords and site settings BEFORE you begin. The second is that it can be difficult to set up your business identity online and keep it SEPARATED from your existing personal identity across many of the social media platforms. Some suggestions on this!
Jun 09, 201806:35