Growth Interviews - engaging conversations driven by digital business growth.

Krassimir Stankov is one of the most insightful e-commerce experts, COO and founder of a leading retail clothing and accessories brand which gained very fast a lot of popularity and visibility in the UK. Due to his wide experience, Stankov expanded the business fast into entire Europe, gaining every year country-level partners making him worldwide known as one of the most experienced consultants in retail and e-tail.

E-commerce is ever-changing and talking to an experienced and passionate leader in this field is always a great lesson. Take your pen and paper and let’s listen to one of the best, Krassimir Stankov.

• The hard lessons of e-commerce - 03.12
• How to win in e-commerce - 11.04
• Experience and knowledge that make a difference - 20.28
  

Ryan is a marketer, musician, and self-taught developer. He's built more than 30 web apps in his spare time and hosts a live stream series where he builds new products from scratch in a day. In addition to running Fomo.com, he has a portfolio of small apps that generate over $1.6mm per year. His latest project, MicroAcquisitions.com, is an extensive course on learning how to buy, grow and sell small companies with little to no money upfront. Ryan has been traveling full-time for 8 months but has been based in NYC since 2013.

Growth is the hottest subject of the digital world in 2020 and everyone’s focus is on finding the best recipe for it. From our podcast with Ryan Kulp, you will find exactly where you should focus and how to innovate to get the best results. Just press play. There is a lot more waiting for you!

Here are the biggest takeaways:

• How digital in widening the physical experience - 03.13
• What growth means for professionals in the digital space - 07.03
• How to identify growth barriers - 16.23
• Customer Retention in e-Commerce. An expert’s point of view - 25.41
• Growth Ideas - 35.43
  

Vasil Azarov founded one of the industry-leading growth marketing events – Growth Marketing Conference – and works day-in-day-out to build the world’s most valuable startup community at Startup Socials because he believes that people are, fundamentally, the most important part of this industry. The best way to teach and connect people in growth and startup marketing is by holding best-practice-focused events, led by thought leaders who actually know what they’re doing, and building interactive, dynamic communities of growth and startup marketers from all over the world.

Event marketing is a niche that is ever-changing, evolving and adapting to new interests as well as new tech and our podcast with Vasil Azarov is a wonderful and insightful talk on the latest trends, methodologies and expert knowledge on how to grow a business in event marketing.

Here are the biggest takeaways:

• Growth Marketing. Mission. Vision. Way of Life - 00.00
• Recipe for growing organically in event marketing - 16.00
• Event marketing. A redefined category - 23.57
• Growth ideas for e-Commerce - 34.26
  

Khalid Saleh is the CEO and co-founder of Invesp, a leading provider of conversion optimization software and services. In 2016, he geared up to launch his technology startup Figpii, a one-stop platform for everything related to conversion rate optimization. A recognized expert of marketing strategy, he has presented at marketing conferences across the globe. Khalid has been a frequent guest in key media outlets, including CNN, BBC, SKY, France 24, MSNBC, New York Times, National Public Radio, and more.

The focus is now on conversion rate optimization and from our podcast with Khalid Saleh you will find everything you need to know on how to better retain your customers.

Here are the biggest takeaways:

• What do companies get from CRO in terms of ROI? - 06.00
  
• Monitoring employee performance - 11.05
  
• CRO. The market. The tech. The adoption - 14.03
  
• Growth ideas - 23.38
  
• An expert’s advice - 37.42
  

Author of “The Agency: BUILD - GROW - REPEAT: How To Build a Remarkable Digital Agency Business That Wins and Keeps Clients” Luca Senatore, director at multi-award-winning digital agency Genie Goals, went from speaking no English and being fired from a kitchen porter role to building and growing seven successful businesses, positively impacting thousands of people in the process.

Luca is known for his high-energy, action-packed and no-nonsense speaking style; he shares high quality content at key events worldwide such as PMI, SEMrush, Web Summit, PPC Experts, and many more helping Genie Goals establish itself as thought-leader and true authority in the performance marketing sector. Luca and his team work with top clients are one of very few Premier Partners at Google and winners of the Ready to Rock Google award.

The talk with Luca Senatore is like a surprise gift box, full of the latest perks in digital marketing, business and leadership. The best 15 minutes you will spend all day!

Welcome to  Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth. Our mission is to provide valuable insights from the eCommerce arena, and each episode is a fascinating quest into the best-kept business secrets and money-making strategies of an insightful world-class expert.

A visual thinker, teacher, and creator, Moesta has worked on & helped launch more than 3,500 new products, services and businesses across nearly every industry, including defense, automotive, software, financial services and education, among many others. The Jobs to be Done theory is just one of 25 different methods and tools he uses to speed up and cut costs of successful development projects. He is a guest lecturer at The Harvard Business School, MIT Sloan School of Entrepreneurship and Northwestern University’s Kellogg School of Management.

Our talk with Bob Moesta is a rare all-in-one lesson on entrepreneurship, marketing and why we love products.

In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Michael Perry, Director of Product, Marketing Technology at Shopify. a most passionate digital entrepreneur, visionary and globally-respected brand architect.  

In his role, Michael Perry specializes in product development for SMBs as it relates to tools that would simplify marketing. He is the founder of Kit, the virtual employee app for small businesses, which was acquired by Shopify in 2016.  As an entrepreneur himself, Perry founded GVING, which helps small businesses manage, reward and engage consumers through a merchant CRM system. 

Michael has been recognized as Forbes top 30 under 30 in Marketing and Inc Magazines top 10 influencers in the Chatbot.  

Michael Perry is an inspiration in the world of digital entrepreneurship and his advice is golden!  

Here are the biggest takeaways:  Where is the opportunity for eCommerce? - 01.30 

Why are companies so product-centric? - 03.13 

Is Shopify the last resort for small merchants?  - 05.19 

How to grow your company - 07.46 

How would eCommerce grow faster in 2020? - 06.55 

Why should Shopify be the first choice? - 08.48 

Why should clients migrate to Shopify? - 10.16 

How does Shopify view the permanent growth mantra? - 13.21 

What is your best advice for SaaS companies? - 19.15 

What is the future of work in an AI-driven era? - 20.28 

Advice for your young professionals - 21.41

In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Steven Shyne. As a Senior Consumer Experience (CX) Strategist, Steven is a researcher first and a marketer second. Whether working with ecom, B2B/lead gen, EDU or government/municipal clients, he strives to improve his clients’ website performance and business metrics with a data-backed, user-centric approach.

Both the creative and analytical worlds are second nature to the marketing expert Steven Shyne. He is driven by and thrives in the pursuit and acquisition of knowledge and experience. A simple yet profound motto shapes his every decision and it’s very inspirational! ‘Do that for which you can be proud.’

Press play and dive into one of the best talks on consumer experience!

Here are today’s takeaways:

• How to monitor the right kind of data - 04.55
  
• How to get more value from existing customers - 09.37
  
• What’s the starting point in building a great strategy  - 13.59
  
• How to look at and interpret the data - 07.46
  
• Fresh ideas for eCommerce growth - 20.38
  
• How to add value with marketing - 27.42
  

In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Miroslav Varga, search engine advertising expert, professor and MENSA member, experienced and specialized in Google Ads account optimization and statistical analysis (data mining).

Miroslav is a Google AdWords Certified Trainer - GCT and online marketing lecturer at several schools and institutions and probably the only Google Ads certified Trainer and GAIQ triple grandfather in the world.

Miroslav is a storyteller, a lateral thinker, reading the message data provides and always chasing the context of that data.

Our Interview it’s an exciting road in the world of machine learning, Google ads and advertising automation with surprising predictions on the future of the digital marketing industry and human behavior changes that will follow.

In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Miroslav Varga, search engine advertising expert, professor and MENSA member, experienced and specialized in Google Ads account optimization and statistical analysis (data mining).

Miroslav is a Google AdWords Certified Trainer - GCT and online marketing lecturer at several schools and institutions and probably the only Google Ads certified Trainer and GAIQ triple grandfather in the world.

Miroslav is a storyteller, a lateral thinker, reading the message data provides and always chasing the context of that data.

Our Interview it’s an exciting road in the world of machine learning, Google ads and advertising automation with surprising predictions on the future of the digital marketing industry and human behavior changes that will follow.

In this week’s episode of Growth Interviews, we invite you to join our conversation with Clayton Wood, a world-renowned expert who’s been in the digital marketing, coaching, personal branding and search engine optimization industry for over 10 years.

Clayton has built 2 multi-million dollar marketing brands from scratch with no investment, managed thousands of online marketing campaigns across the globe and has helped startups be profitable in three different countries.

Clayton is passionate about communicating the impact that technology has in online marketing, and how inbound marketing helps achieve goals for brands, their families and their communities.

Our interview is an insightful overview coming from one of the best experts SEM, SEO, who’s sharing best practices in inbound marketing, machine learning, consumer tracking techniques and tools and more.

SEO is on the rise as the best strategy to keep a tight budget and also to be on top so prepare to take down some impactful strategies and smart advice.

In this week’s episode of Growth Interviews, we invite you to join our conversation with Clayton Wood, a world-renowned expert who’s been in the digital marketing, coaching, personal branding and search engine optimization industry for over 10 years.

Clayton has built 2 multi-million dollar marketing brands from scratch with no investment, managed thousands of online marketing campaigns across the globe and has helped startups be profitable in three different countries.

Clayton is passionate about communicating the impact that technology has in online marketing, and how inbound marketing helps achieve goals for brands, their families and their communities.

Our interview is an insightful overview coming from one of the best experts SEM, SEO, who’s sharing best practices in inbound marketing, machine learning, consumer tracking techniques and tools and more.

SEO is on the rise as the best strategy to keep a tight budget and also to be on top so prepare to take down some impactful strategies and smart advice.

In this week’s episode of Growth Interviews, we invite you to join our conversation with Brian Green, Adobe’s EMEA sales & marketing director in Enterprise Software who is currently driving the adoption of a market leading Digital Experience & eCommerce platform for building, delivering and optimising digital transformation.

With over 25 years' experience in IT Sales, Operations, Marketing and Management, Brian has an extraordinary track record of success and leadership with Commercial and Public Sector customers in both the UK and across EMEA.

Technology minded, Brian Green is recognised as someone with a strong understanding of technology and how it can be used to address a customer’s needs in every point of the customer journey.

In the course of the interview, we spoke with Brian about customer success, retention and growth and the methods merchants should apply to drive more revenue, better experiences, better customer retention.

In this week’s episode of Growth Interviews, we invite you to join our conversation with Jeffrey Eisenberg is the CEO of BuyerLegends.com, and recognized authority and pioneer of Internet marketing strategy.

Jeffrey is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action” & “Waiting For Your Cat to Bark?” and has also written for the popular marketing optimization blog GrokDotCom, eMarketing & Commerce Magazine & Forbes.com.

Besides being a worldwide known author, Jeffrey delivered the keynote speech at top industry conferences like Search Engine Strategies, WSI Excellence & Innovation, Shop.org, Direct Marketing Association, MarketingSherpa and many others.

His proudest professional accomplishments are the thousands of companies, students and clients, including HP, NBC Universal, GE, WebEx, Overstock and Google, that have consistently enjoyed dramatic improvement in online sales and lead generation.

Our interview with Jeffrey is an insightful experience packed with practical knowledge and tested strategies that have clear and measurable results. His perspective on the holistic approach in marketing is a game changer for every digital professional and his personal stories are utterly impressive and comprehensive.

In this week’s episode of Growth Interviews, we invite you to join our conversation with Jeffrey Eisenberg is the CEO of BuyerLegends.com, and recognized authority and pioneer of Internet marketing strategy.

Jeffrey is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action” & “Waiting For Your Cat to Bark?” and has also written for the popular marketing optimization blog GrokDotCom, eMarketing & Commerce Magazine & Forbes.com.

Besides being a worldwide known author, Jeffrey delivered the keynote speech at top industry conferences like Search Engine Strategies, WSI Excellence & Innovation, Shop.org, Direct Marketing Association, MarketingSherpa and many others.

His proudest professional accomplishments are the thousands of companies, students and clients, including HP, NBC Universal, GE, WebEx, Overstock and Google, that have consistently enjoyed dramatic improvement in online sales and lead generation.

Our interview with Jeffrey is an insightful experience packed with practical knowledge and tested strategies that have clear and measurable results. His perspective on the holistic approach in marketing is a game changer for every digital professional and his personal stories are utterly impressive and comprehensive.

Welcome to Growth Interviews the fun, stimulating and engaging series of conversations driven by digital business growth.

In this week’s episode of Growth Interviews, we invite you to join our conversation with Tim Kilroy, a senior marketing and sales executive with more than 18 years of experience in creating companies and helping retailers and agencies achieve faster growth.

Tim has been the creative force behind a number of companies, where he’s held C-level positions and created new opportunities by extending and creating new company core competencies. His deep experience in search and social media has allowed him to create new business processes, in a successful effort of driving massive revenue growth.

Have a listen to his thoughts on scaling your way to customer retention using a segmentation strategy like RFM and more in the video below.

We know you’ll want to come back and take notes, so let’s get into the main ideas from our talk with Tim Kilroy.