On Air Brands Podcast

In this episode, your hosts Todd Giannattasio &  Amber Fuhriman dive deep into how you can make content that SELLS.

Create content that talks about why them.

Why now... People need to know why they should act now & the consequences if they don't. Create exclusivity.

Introduce the product…Answer the basic who, what, when, where & how questions.  

How you can handle objections ahead of time.

In this episode, your hosts Todd Giannattasio &  Amber Fuhriman talk about the gateway to educate buyers during your sales funnel.

It’s proven that educated buyers stick around more & spend more money.

Here are some ideas for content that your podcast can utilize to educate your audience on:

-Educate your audience on misconceptions

-Educate your audience on how to hire you.
-Educate your target customers on what mistakes people are making, (like if you’d try to do the service yourself)

-Educate your audience on which information is bogus.

-Educate your audience on your best path forward.
-Educate your audience on things they should stop doing.
-Utilize FAQ’s
-Talk about the worst-case scenarios

In this episode, your host Amber Fuhriman has special guests Meredith Egeland & Erik Cabral to talk about gaining the clarity that will allow you to reach your goals in your personal life, podcasting life & your business life!

There are some healthy ways for you to merge personal & business brands. How do you find a balance between the two? Have a plan!!!

When naming your podcast, do you name it after your business brand or personal brand? This will determine the content of your podcast.

How can you make your personal brand/podcast an ASSET

In this episode, your hosts Erik Cabral and Amber Fuhriman go over how you can leverage guesting on other people's shows to best support your brand, your business & your goals.

Most podcast hosts overlook being a guest on other people's shows to expand their network & personal brand.

How to deal with the noise & find the right shows to guest on.

Guesting on other shows will improve your public speaking in a way hosting doesn’t. Listen to past episodes & review how you can improve your speaking.

In this episode, your hosts Todd Giannattasio and Amber Fuhriman talk about using podcasting to nail your dream 100 strategy.

Make a list of the top 100 people you need to connect with now & utilize podcasting to scale that list & make it happen. Hosting & having guests on your show will help you connect with your dream 100 list of people & build long-lasting relationships.

Utilize a solid outreach program to approach your dream 100 people & acknowledge the value you can bring to them.

What are some good ways to follow up with your guests and how can you add even more value to their lives? Use the 30-60-90 day follow-up system.

In this episode, your hosts Todd Giannattasio and Amber Fuhriman explain how you can overcome mental blocks in order to turn your shows and content into money makers for your business and personal brand.

Different ways people monetize their content:
-Sponsorships
-Affiliate for products
-Promote your own products
-Incorporating your shows/content in your sales funnel

You should understand that you don’t need millions of listeners for your show and business to be successful. You need ENGAGEMENT.

In this episode, your hosts Todd Giannattasio and Mike Ham dive into the lessons from the trenches in terms of whats working today in podcast launching & growth.

Mike Ham goes into what he’s been up to in the podcasting space with his two shows The Morning Spotlight & Greetings From The Garden State.

In this episode, your hosts Todd Giannattasio and Erik Cabral discuss the top mistakes business owners make when starting their podcast.

Get past the hesitation period & just START, but have a plan first.
The faster you get your brand out there, the more clarity & data you can use to grow your company.
Lack of consistency can be hurting a starting business or brand especially when it comes to your brand’s podcast.

In this episode, your hosts Todd Giannattasio and Erik Cabral discuss ways you can future proof your business's online presence & adapt to the ever-changing online landscape.

The meta is changing when it comes to the next big thing people are going to gravitate towards. Facebook is thinking ahead & is betting on virtual reality being the next space consumers & businesses will congregate to.

Diversifying your online presence like having a website will ensure you won't be as affected when a big tech company like Facebook decides to change its platform which affects your online reach.

Use social media to funnel your online reach to your website.

Don’t build your business on rented land

In this episode, your hosts Todd Giannattasio and Amber Fuhriman explain how you can get millions of online interactions without paying for advertising.

Leveraging assets such as organic content marketing can help grab attention over the course of years for an hour or two of work.

The content you create should reflect the customer journey & how they can find you through organic google searches.

In this episode, your hosts Todd Giannattasio and Amber Fuhriman dive into the differences between boosting your post & running legitimate ad campaigns on social media.

3 strategies for social media marketing

List building & sending out emails
Master your customer’s journey

In this episode, your hosts Erik Cabral and Amber Fuhriman explain the importance of valuing relationship building over transactional intent with your podcast!

Do you have a podcast to specifically sell a product or service?
Making a podcast just to sell a product or service to your guests is not the way to go. Building relationships naturally & adding value to people's lives through expressing your message is the best way to expand your personal brand & image.
Valuing a transaction over a relationship is not going to get you far.

Have a follow-up system with your guests to keep the relationship going.

In this episode, your hosts Todd Giannattasio and Amber Fuhriman get organized & explain why it’s so important with your podcast.

Being organized helps with having clarity & makes your podcast smoother.
Creating a google document that outlines the episode’s structure & content will make each episode more consistent.
Naming your documents & files will ensure recalling your files will be easier down the line.
Detailed show notes of what your guest said in each episode help with repurposing content. 

All of your content & files should live in one space.
Set up automatic follow-ups with your guests to help build a relationship after the show.

Links:

In this episode, your hosts Todd Giannattasio and Amber Fuhriman go into email marketing strategies & the beneficial relationship it can have with your podcast.

There are two types of people:
I need to promote business but don’t know how to create content
I have too much content but don’t know how to promote it.

Marketing can make really smart people do really dumb things.

Emails are a two-way street. Implementing a call to action can get them to reply.

Is your content getting crickets? Do you want more clicks, comments, shares, and responses? This is the episode for you

Learn the steps that get people to want to follow and engage with your content on social media, email, blog, podcast, or whatever platform you publish on.

️ Discover how the secrets of a successful pitcher will help you get more people Liking and Commenting on your posts

Why you can't just publish and pray and what to do immediately after posting to get more engagement

🤷‍♀️ How to social media platforms decide to promote your organic content (or not) so that you can play the game right

All that and more!

Struggling with content ideas to keep your marketing going consistently? Feel like there's only so much you can say about the topics in your business?

Then you need adjacent content marketing.

In this episode, you'll learn how to zoom out a level to serve your audience with marketing that is still relevant to your business plus how to create and leverage strategic marketing partnerships to grow your business.

In this episode of On Air Brands, Mike Ham is back to co-host for another episode of The Ham & G's Show!

Today, Mike flips the Mic and interviews Todd about his 10 years running a digital marketing agency.

Listen in to this value-packed episode as the guys deliver you the practical advice that has proven timeless to increase Brand Awareness, Audience Engagement, and ultimately create more quality Sales Opportunities for your business.

Know someone who needs some guidance to improve their marketing and sales? Share this episode with them!

In this episode of On Air Brands, Amber and Todd are here to save inboxes around the Internet with tips to get yourself out there connecting with more people and building your business WITHOUT being spammy.

How do you stand out in a world of spam where no one wants to give you 5 minutes of time?

You have products and services that will help make people's lives better, but you're barely getting any responses...

So how can you prove to your target audience that you're here to add value and help them, not just push a sale on them so you can make some money?

All that and more in this episode!

 In this episode of On Air Brands, we welcome guest host Mike Ham, aka The Coolest Guy In Title Insurance to talk about how he was absolutely clueless when he started his podcast last year because there were no more networking events or lunch schmoozing to keep his business going like it used to.

After just a few months, Mike is now recognized as a leader in the New Jersey real estate market and is hitting his sales goals faster than ever, all because he took imperfect action, got started, and stuck with it.

Listen to this episode to learn the best way to increase your visibility by starting a podcast and how to turn that into new business opportunities.

Know someone who needs some guidance to improve their sales? Share this episode with them!

Do I have your attention? Are you interested? I know you are because it’s close or hit the bricks! That’s right people, today we are walking you through the AIDA Model for communication

Listen in as hosts Todd and Amber show you how to improve your big picture sales strategy and your messaging with the Attention-Interest-Desire-Action framework.

A few highlights from the episode:

The reality behind stats on how many impressions and follow up touches you need to get a sale
‍️ Macro AIDA - moving people through the customer journey
Micro AIDA - each message’s structure
How to be real with your intentions of value and connection without being spammy

Know someone who needs some guidance to improve their sales? Share this episode with them!

How often do you utter or think the phrase "I can't do that because..."?

Those are your self-limiting beliefs that you've accepted as truth and they are holding you back from reaching your maximum potential as an entrepreneur.

In today's episode, Amber and Todd discuss the best ways for you to identify these blind spots, and how to overcome them so you can take the actions and decisions that you've been avoiding from being the greatest version of yourself.

Do you know someone who's constantly believing their own BS? Share this episode with them!

Want to get more consistent with your content so you attract and create more opportunities but you're just not sure how to make it stick?

In today's episode, Amber and Todd give you strategies and tactics not just for making content creation easier, but also the mindset hacks to make the habit actually stick.

Listen to the full episode to get the 9 best content creation habit tips to help you build increase your visibility and engagement so that your business keeps growing!

If your business relies on social media to reach your customers, you don't own or control your ability to reach and communicate with your customers.

So how can you take back control of your business's growth potential?

By building your own direct audience.

In this episode, you'll learn

❌ the biggest mistake Todd made as an entrepreneur that probably cost him millions

the best way to start building your audience so it adds value to your customers and your company

the simplest way to turn your audience into valuable relationships that turn into impact and income for everyone

If you build it, they won’t come...so then what makes having a show the most successful way to market your business?

In this episode, we walk you through what makes producing a weekly show the best way for you to reach, engage, and convert your target audience into customers.

✅ You'll learn the 3 biggest reasons having a show will put you in the best position for successful marketing

✅ How to create more leverage in your business and marketing with a weekly show

✅ What makes successful marketing content and how you can create it more easily

Know someone who wants to improve their marketing? Share this episode with them!

How do you have killer interviews on your podcast that your audience and guest both get a ton of value from?

In this episode you'll learn the key skills to have great podcast interviews:

• What should you do for preshow prep for the guest?
• How to build rapport with podcast guests so the conversation flows well and gives the audience value
• What's the right order of questions when doing a podcast interview?
• How to properly control the convo to get value for your audience, even if your guest has a big personality and tries to go off the rails
• Modeling ‘success’ for the right reasons (and avoid the dreadful move of modeling the wrong things from the right people)
• Post production / promo steps to continue to build the relationship with your guests and get more listeners for your show

Want to know the best communication techniques to make sure your message is not just heard, but received and makes an impact?

Amber and Todd go through the top NLP techniques for helping you ethically influence your audience.

Your words matter. That includes your show topics and titles, content, and all the words you use in your promotion and communication. So what should you say and when? Find out in this episode.

Welcome VaynerX CMO, Andrea Sullivan in this bonus episode from PodMAX!

Andrea and host Todd Giannattasio take a dive into what it means for your brand to become a media business, and tell your story in ways that connects with culture.

Gone are the days of producing a massive TV spot that runs for a year while you cross your fingers and hold your breath. You now have the opportunity to launch, learn, and iterate your marketing on a daily basis with direct feedback from your market.

This approach means more impact and less wasted efforts on marketing that doesn't work.

But it also requires a shift in mindset and behavior.

Hear Andrea's advice for how your business can make the transition for success in today's digital world.

Everyone knows how important your Why is, right? But are you using it wrong?
What you don’t know is that the most popular Why approach is probably killing your business (*cough* Simon Sinek *cough*).

Learn the real power of Why plus how and when to use it properly in this episode.

Is your business stuck in the old world and you're ready to transform into a successful, modern entrepreneur?

❌ No more slimy selling like those old 80s-movie used car guys with the slicked hair

❌ No more cheesy "For just $XX.99 - but wait there's more!" commercials that are just clearly bias promotions trying to sell to anyone within earshot

The Modern Entrepreneur knows that those things don't work in today's world, but what does?

In today's episode, you'll learn the 5 key mindset shifts every entrepreneur needs to make to be successful building a business PLUS Amber's Master NLP tips for how to actually change your identity internally so you make these success habits part of who you are, not just a checklist you keep putting off.

Are you sleepwalking through your business and ready to wake up, take control, and make things happen?
Listen to this episode and learn how to design your life and your business so you’re set up for success.

Meet our new co-host Amber Fuhriman on today's episode as we go over:

- How to choose yourself and break out of the mold of traditional "success" to achieve true fulfillment

- The secret language patterns you can use to format your shows for greater impact

- Why vulnerability and authenticity are the key to unlocking your next level of success

Plus a ton more in this jam-packed episode!

Is this the best marketing strategy in the world right now?

❌ Facebook ads? No, but we do love us some Facebook ads

❌ SEO? Great too, but definitely a long term play

Want to take another guess?

Let’s start by laying down what it takes to attract and convert new customers…

1️⃣ You have to have an audience that Knows, Likes, and Trusts you enough to give you money and believe that your product/service will solve their problem or successfully transform their life.

That kind of relationship takes time to cultivate (unless you use this strategy)

2️⃣ You have to have a clear, concise message that gets that audience’s attention and turns it into interest

3️⃣ You have to have a way to get that message to that audience

Like I said, building a relationship takes time. But what if you could “borrow” the relationship and immediately have an audience that Knows, Likes, and Trusts you?

That's what makes being a podcast GUEST one of the best marketing strategies in the world right now. We're breaking down all the benefits and how to's in today's episode!

Is this THE best podcast strategy today and no one is talking about it?

We're talking about it in this episode.
Can you actually have a podcast without having a podcast?

In this episode, we breakdown the Re-Cast Podcast Strategy to show you how to quickly ramp up your brand awareness, engagement, and build up an audience and content assets so you are recognized as THE expert and thought leader in your industry without having to do the heavy lifting of actually producing a show.