One Question XYZ

Kalle Simpson | Discover Night

An episode of One Question XYZ

By One Question XYZ
One Question XYZ will uncover success stories and failures of sales and marketing.

Hosted by Dalia Strum, an educator at The Fashion Institute of Technology & Carl Radke, an industry expert in Sales and a cast member on Bravo's hit TV show Summer House. They speak with some of the most relevant and interesting companies about the real deal with marketing and sales.

New episodes of One Question XYZ drop on Wednesdays wherever you listen to podcasts like Anchor, Apple Podcasts, and Spotify.
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Standing out from the competition in the luxury travel industry
This podcast was during Women in Luxury hosted by Luxury Daily where we spoke with Deborah Calmeyer from Roar Africa. We discussed what motivated her to take a hobby and turn it into a business, how her company stands out from her competition, and making sure that your social media aligns with the voice and messaging of the company.
August 1, 2019
Embracing culture through music and art is part of the W Hotel's DNA
We spoke with Pablo Henderson, the Global Marketing Director at W Hotels Worldwide, about how his marketing team focuses on the connection between the authenticity of the stories and the guest experience. He discusses how music sets the mood and theme of their hotels by embracing cultures and history. They do this by curating local artists and talent to elevate the overall guest experience.
July 25, 2019
How one company makes sure that their Sales + Marketing teams have dual experience
This episode was recorded during The Lead Innovation Summit at The Brooklyn Expo center. We spoke with New Store and were joined by the Chief Marketing Officer, Phil Granof along with their VP of Sales, Tony DiPaolo. They truly work as a team and live by the philosophy that the best marketers have done sales in the past. They discuss some best practices on how their teams work together.
July 18, 2019
From Smorgasburg to opening your own stores
We spoke with Former finance pro Ben LeBlanc who had an epiphany during his past work life which led to his food startup, Good Stock Soups.  He's a Louisiana native, who he has always loved to cook and eat and wanted the soups he was used to at home but couldn't find quality versions of in New York City. This motivated him to launch Good Stock soups and we discuss strategies on how he has utilized traditional as well as digital forms of marketing in addition to partnerships to increase sales. Don't forget to subscribe and follow us on instagram @onequestionxyz and linkedin for updates and new podcast releases.
July 10, 2019
Trends within luxury skincare
This episode features Elana Drell-Szyfer, the CEO of ReVive Skincare, where we podcasted live during Women in Luxury hosted by Luxury Daily. We spoke about trends and best practices within the luxury skincare industry.
July 3, 2019
The value of creating a strong network
This episode featured Mina Fader, who is the Managing Director at the Jay H Baker Retailing Center of The Wharton School. We discussed different layers of strategy that goes into marketing a program, the value of creating a strong network for students currently enrolled as well as alumni and some success stories. Make sure you subscribe and follow us on for podcast updates.
June 26, 2019
The "How" is just as important as the "Why" during executing concepts
We spoke with Kelly Markus who was most recently the VP of Experiential at Refinery29 and is now the CVO of Hunters Point, where she works with companies including Apartment Therapy and Lippe Taylor. "The how you do the work is just as important as the why in the final event production aspect" We discussed how she learned to create original IP, how to market it as well as build multiple revenue streams. Make sure you subscribe for updated episodes and connect with us on instagram for insider info @onequestionxyz
June 19, 2019
How do you apply hospitality to other industries?
This conversation was a live podcast, which featured Lindsay Hubbard, the President of Hubb House PR and Terence Tubridy from In Good Company Hospitality. We discussed trends within the Hospitality Industry, the value of social media + digital marketing as well as the concept of applying strategies within the Hospitality Industry to other verticals.
June 12, 2019
What are Affluencers and how do we connect with them?
During this #womeninluxury mini podcast, we spoke with Patricia Clark, who is the Senior Vice President of Ipsos Affluent Intelligence. They are a global research company and they focus on data points that support purchase decisions. We discuss marketing, their use of big data to develop marketing strategies and the value of creating emotional impact through storytelling. We also discuss the concept of affluencers and what impacts their purchase decisions.
May 30, 2019
Communicating value and transparency within the bedding industry with Boll & Branch
This is another mini session during #womeninluxury conference hosted by Luxury Daily. We chatted with Missy Tannen, who is the Co-Founder and President of Boll & Branch. They are the world's most fair and transparent luxury linen company.  We discuss launching a company, evaluating the product sales opportunities within the space, direct to consumer strategies (as well as opening a store-front), communicating brand messaging to your customer along with additional marketing strategies.
May 22, 2019
What is the value of building awareness?
This is part of our Women in Luxury mini series, that was hosted by Luxury Daily. This episode features Alison Bringé, the CMO of Launchmetrics and we discuss the value of awareness as well as an interesting algorithm that they created to measure influence on social media.
May 15, 2019
Speed dating brands before committing with Carlie from
We spoke with Carlie Clough, who is the Director Of Partnerships from, which is a direct to consumer sampling platform and how people want to try before they buy. Essentially, dating brands before fully committing.
May 8, 2019
Launching a 400 person event in 2 weekends, the Fyre Festival that worked
We spoke with Greg Galant, CEO of Sawhorse Media which includes Muck Rack and The Shorty Awards. We chatted about: Voting with a tweet Trending on Twitter Being too early to market Getting 400 people to attend an event that accommodated 300 people How one business provides lead gen for the other business Start small and build to support growth SEO + inspiration strategy from The Shorty Awards Website Don't wait til the last minute to print the script Find audiences + build relationships Also, don't forget to register or tune into the 11th Annual Shorty's Awards (an 800 person event), this Sunday - May 5th 2019
May 1, 2019
Behind the scenes at NRF, and how they grew to 39,000 attendees
This is the last mini session of our NRF (National Retail Federation) podcast series, we ventured out of the studio and took our podcast on the road. We stopped by the Jacob Javitz center and spoke with Ana Serafin Smith and Thomas Jordan about some marketing strategies that motivate attendees and vendors to participate in NRF.   Some topics we discussed include: What motivates attendees to join large conferences? Segmenting audiences from students to industry professionals How content creates an opportunity to drive attendance and positive sentiment Struggles behind the scenes with conference production Dealing with growing pains from a logistic standpoint
April 24, 2019
Starting a company in College, Julia Haber from Wayv gives perspective on why retail is not dead
This episode we speak with Julia Haber from wave who had an idea in college about how to connect brands with college students.  WAYV provides brand partners with unique spaces to engage with college students who primarily focus on fashion, technology and other sectors.  She discussed how she pitched companies like AT&T to collaborate with on her in person pop-ups, while growing her business from interns to hiring full time employees.  
April 17, 2019
Content strategies and collaboration opportunities with Lauren Mayhew
This week we spoke with Lauren Mayhew, who's a singer, Dj, actress and content creator and influencer. She shares some valuable collaboration strategies, best practices on how she works with brands and also how she discovers other influencers that she wants to works with.
April 10, 2019
Social and Digital best practices | Executive Producer of Digital and Social Media at Disney's ABC
This was a live OneQuestionXYZ episode during #DMWF at The Javits Center, we met with Bob Monek who is the Executive Producer of Digital and Social Media at Disney's ABC. He discusses the inner workings around how they discover and distribute content. We also discuss how a multimedia company functions and some perspectives around branding, marketing and sales and how they are interconnected.
April 3, 2019
Who fights for Apparel and Footwear brands everyday on The Hill?
This episode features Rick Helfenbein who's the CEO and President of the AAFA, the American Apparel and Footwear Association. They represent world famous brands and they fight for them on the hill everyday. They talk about public policy and the political voice of the Apparel and Footwear industry.
March 27, 2019
#notaninfluencer Campaign for World Water Day
In honor of world water day - we spoke with Chris Schortgen from They are launching their #notaninfluencer campaign to focus efforts and awareness on raising funds for a million days of clean water to those in need. Please support this campaign by going to
March 22, 2019
Robotics changing the supply chain | Tompkins Robotics
This is the second mini episode of our NRF mini series. We spoke with Mike Futch who is the president of Tompkins Robotics where he created a show stopping display to make robotics more attainable to SMB’s. They were able to highlight that  it's not that difficult to implement technology.
March 15, 2019
How to get people to stop at your booth during trade shows? | Discount Bandit
This is the first of our NRF podcast series, we ventured out of the studio and took our podcast in the road. We stopped by the Jacob Javits convention center and spoke with Payton Aragon from Discount Bandits about some marketing strategies that they utilize to get people to stop by their booth during trade shows.
March 14, 2019
Securing deals by doing things differently with Patrick Peters from Jump 450
'Our first client as an agency was Boxed, we went up against 15 of the biggest agencies. We weren't an agency before but we had a track record so we went in there and did things completely differently and their mind was blown." Patrick Peters  Patrick is truly a rockstar  He's currently the CMO of Jump450, full service performance agency, help clients scale their campaigns profitably across all the major traffic sources. On this episode, we discuss how his company started working out of Alley and how they have evolved: His team's entrepreneurial mindset has supported their learning and pivoting initiatives Their creative pitching styles and how they stand out from the crowd to secure large deals Thought leadership leads to lead generation The value of empowering your employees to focus on personal branding Their internal incentive structure  Showing your employees that you value them and their mental health They also put up their own money and spent $500,000 to understand how google display prospecting would work. This is possibly one of my favorite #onequestionxyz episodes
March 6, 2019
Lauren Berlingeri | HigherDOSE
Imagine being able to burn calories, detox, relieve pain, and relax all while sitting in a sauna listening to music or meditating. This episode featured the co-founder of HigherDOSE (the caps stand for Dopamine, Oxytocin, Serotonin and Endorphins), Lauren Berlingeri, a health coach and veteran of wellness start-ups and #gethighnaturally Their saunas's are currently in 11 locations, use infrared technology - which beautifies you inside and out and offers a natural high--versus traditional sauna technology. The one at 11Howard Hotel is featured in a jungle-inspired room and the location at The William Vale has partnered Terra Glamping to create NYC’s first outdoor infrared spa in the heart of Williamsburg. They created a Scandinavian-inspired oasis that redefines hot and cold therapy.
February 27, 2019
Paul Cowan | Shutterstock
This podcast is a great example of why I love going to live events. It gave us an opportunity to catch up with Paul Cowan who is the VP of Enterprise and SMB Marketing at Shutterstock. He was also one of my panelists at #DMWF Digital Marketing Conference at the Javits Center in November 2018. Shutterstock recently recreated the infamous Fyre Festival ad using its own stock footage as part of its new global campaign "It's Not Stock."  The founders of the festival focused heavily on marketing, spending a lot of money on content creation and visuals (including creating their own clips for the promo video) While Fyre Festival spent hundreds of thousands to create their video collateral, Shuttershock CMO Lou Weiss said the clip, which was a compilation of 18 different bits of footage licensed through Shuttershock, cost just $2062 to create.
February 20, 2019
Cindy Barshop | VSPOT Medi Spa
This week we're chatting with Cindy Barshop, the founder of VSPOT Medi Spa. She share's her expertise on women's health, Carl and Cindy discuss their experiences of being part of the Bravo world and she also shares some words of advice for aspiring entrepreneurs. If you really liked this last podcast pick up your phone and click that 5 star rating - and if you really want to connect with us, comment or dm us on instagram
February 13, 2019
Kalle Simpson | Discover Night
Talk about powerhouse entrepreneur, Kalle Simpson is the founder of Discover Night (the most comfortable pillows with sexy black silk pillow cases) and we discuss user behavior - people typically buy things that they NEED more than things they want. So she is focused on shifting the mindset to create a *need* for these amazing pillows. We also chatted about rev share strategies, getting featured in retail and the value of customer service. Follow us on instagram @onequestionxyz and don't forget to subscribe and review!
February 7, 2019
Tara Bodt | Supply Lab
This episode features Tara Bodt from Supply Lab, and some of my favorite takeaways was her story about how she get started, right down to how difficult it was to choose the brand name. She gave key insight on best practices working with sales reps and how she decides which influencers to work with.  Make sure you subscribe for new updates!
January 30, 2019
The Future of Food Live Event
This episode was a live event hosted at the Elsie Rooftop in Time Square during NRF. We featured thought leaders within the food vertical including Julie Vargas, the Director of Global RFID Market Development at Avery Dennison, Stephen Swartz, the Director of Marketing at Just Salad and Roly Nesi, the Founder and CEO of Roar Beverages.  We discussed the importance of transparency, what it means to be a flexitarian, and decreasing food waste. Don't forget to subscribe to stay up to date with new releases!
January 23, 2019
Why is Pleasantville Farmer's Market so successful?
During this Podcast we sat down with Peter Rogovin, head of the Pleasantville Farmers’ Market and discussed the intentional layout, surprise and delight elements, and how the farmer's market could be used as a product launch pad. Don't forget to subscribe and review
January 16, 2019
Alyssa Amoroso | Publyssity
We sat down with fellow influencer Alyssa Amoroso, founder of Publyssity blog and podcast. She shares everything from working in PR to launching her blog and crushing the influencer game along with best practices. This conversation is filled with PR strategies and pitching tips to work with brands.
January 9, 2019
Jennifer Kyvig Kasper - Fashion and Luxury | Instagram and Facebook
This weeks podcast is from our live launch event at The RealReal in NYC. For those who don’t know the store, they are a high end luxury consignment shop and have some amazing pieces in store and online. We had a wonderful assortment of food and drinks thanks to our sponsors Frog Leap Wine and Eat Clean Bro. This podcast features Jennifer Kyvig Kasper from Instagram and Facebook, where she focuses on Fashion and Luxury. We discussed  The role that organic content plays in marketing  Instagram has been compared to being featured in Vogue, and why it's important to incorporate into a brand's marketing and advertising strategy Demand creation and how brands been successful with that approach
January 2, 2019
Ritesh Gupta | Vayner Media
During this episode, we chatted with Ritesh Gupta from Vayner Media.  We discussed thumb stopping content and the power of storytelling (how even a few seconds make such a big difference). Don't forget to subscribe and leave a quick review!
December 27, 2018
Jordan Verroi | Founder of CapGenius
During this episode we spoke with Jordan Verroi who is a good friend of Carls and also the founder of CapGenius, a creative content keyboard. We focused on Data, market research, relationship-building and even ketchup. Don't forget to subscribe and leave a quick review!
December 19, 2018
Discussion around The Future of Retail
This podcast was recorded live at CRE tech venture conference, a conference which connects commercial real estate to tech companies - there were 1000 people in attendance so if you can power through the background noise, this was a really interesting conversation featuring co-host's Dalia Strum, Carl Radke, our guest Co-host Sarah Malcolm The COO of the content funnel, and our guests Jeremy Bergstein from the Science Project, an integrated retail innovation agency and Brian Prezgay from Pixels and Bricks and we had an interesting conversation around the future of retail
December 11, 2018
Lindsay Hubbard | Founder of Hubb House PR
We chatted with Lindsay Hubbard | Founder of Hubb House PR about various PR strategies and things that have and haven't been successful.
December 11, 2018
Tim Fullerton from WeWork - Social and Collaboration Strategies
The episode was recorded live at #DMWF, the Digital Marketing World Forum Conference at the Javits Center on November 7th 2018 where we discussed social and collaboration strategies.
December 11, 2018
Each week, The One Question XYZ Podcast sits down for real talk with real industry experts to bring you an insider’s perspective on everything related to both marketing and sales—because you can’t have one without the other. Join hosts Dalia Strum, an educator on Digital Marketing at the Fashion Institute of Technology, and Carl Radke, a Sales expert and cast member of Bravo’s Summer House, as they speak with some of today’s most relevant and interesting companies about best practices, personal insights from their own success stories (and failures), behind-the-scenes tips, and so much more. Expect to be enlightened, entertained and even surprised by everything you’re going to learn—and who you’ll get to meet.
November 19, 2018
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