Online Offscript
By Online Optimism
Online OffscriptJul 01, 2022
Managing Client Relationships and Expectations with Beth Trejo
This week, we are talking about managing client relationships and expectations. Our guest today is Beth Trejo, founder and CEO of Chatterkick, a digital marketing agency focused on helping mid-market businesses expand the impact of social media throughout their organizations. Chatterkick offers full-service campaign management in addition to training and strategy workshops. Their approach is anything but cookie-cutter or hands-off. Beth has been featured in USA Today, Yahoo, and Business Insider for being on Comparably’s list of the Top 50 CEOs for Women for two years in a row and received the Women Helping Women award from Aware for her work in promoting women in the tech and entrepreneur space.
Learn more about Online Offscript here.
Product Seeding and the Power of Micro Influencers with Esther Kim
In this episode, we are talking about cracking the code and unveiling the strategies behind successful influence campaigns in 2024 (plus some tips on how to leverage mico-influencers for maximum effect!). Our guest today is Esther Kim, Founder and CEO of MavenReach, a female-owned, female-run, affordable full-service influencer marketing agency. MavenReach specializes in seeding and gifting campaigns for the world’s leading consumer brands, such as Jack Daniel’s Gentleman Jack, Botanic Tonics, NuWave, and more.
Learn more about Online Offscript here.
All Things CRO with Kanika Misra
This episode, we're talking all things CRO (Conversion Rate Optimization). Our guest today is Kanika Misra, Managing Director & CEO BedaBeda Growth. BedaBeda Growth is a CRO Agency that builds & tests high-converting landing pages and site pages to continuously maximize performance & revenue for e-commerce and SaaS companies.
Learn more about Online Offscript here.
Storytelling in Film with Kent Lamm
This week, we are talking about storytelling in film. Our guest today is Kent Lamm, an independent filmmaker, producer, writer, and director at Standard Story Company. Kent’s YouTube channel, Standard Story Company, has 190K subscribers and provides tips on writing, directing, shooting, editing, freelancing, and more.
His work has screened at 7 Academy award qualifying film festivals and won awards at the New York Television Festival. He also created a course that teaches aspiring filmmakers how to write and shoot a short film in a month.
Learn more about the Online Optimism podcast at https://www.onlineoptimism.com/podcast/
The Rise of Imagination Movers with Rich Collins
This week we are talking about taking an idea from the back of a napkin to a world tour. Our guest today is Rich Collins, an Emmy Award-winning composer and musician, producer and co-star of the international hit Disney Channel series “Imagination Movers,” and Associate News Editor at Biz New Orleans.
Rich has also worked as a Producer for Cox Interactive Media and the Managing Editor for Gambit Weekly.
Learn more about the Online Optimism podcast at https://www.onlineoptimism.com/podcast/
Female Entrepreneurship with Lesly Washington
This week we are talking about Female Entrepreneurship. Our guest today is Lesly Washington, Digital Marketing Strategist & Manager.
Lesly graduated from SCAD with a degree in Fashion Marketing and Management and with a minor in Graphic Design. She has curated her own brand and develops marketing strategies for startups, small businesses, major brands, and agencies, along with implementing and managing those strategies.
Learn more about the Online Optimism podcast at https://www.onlineoptimism.com/podcast/
The Role of Non-Profits in Communities with Michael Williamson
This week we are talking about the role of non-profits in communities. Our guest today is Michael Williamson, the President and CEO of United Way of Southeast Louisiana, a non-profit organization aiming to eradicate poverty in Southeast Louisiana. Michael has served as President since 2013 and was previously the COO for four years and the VP of Field Leadership for United Way of America, now United Way Worldwide, for five years.
Learn more about the Online Optimism podcast at https://www.onlineoptimism.com/podcast/
Why Professional Organizations are Beneficial with Rachel Smith and Allison Herrera
This week we are talking about why professional organizations are beneficial. Our guests today are Allison Herrera, Managing Director at Uptown Girl Media, the first woman-owned and Hispanic-owned local agency of its kind and President of American Marketing Association's New Orleans chapter as well as Rachel Smith, Media Buyer at Digital Remedy and President of AAF New Orleans.
Learn more about the Online Optimism podcast at https://www.onlineoptimism.com/podcast/
All Things Business with Sandra Lombana Lindquist
This week we are talking about all things business, including how to grow a membership-based organization, the issues New Orleans businesses are facing today, and how to create a truly valuable programming agenda. Our guest today is Sandra Lombana Lindquist, President and CEO of the New Orleans Chamber of Commerce, one of the leading membership organizations for networking and business practices around New Orleans with over a thousand members.
Learn more about the Online Optimism podcast at https://www.onlineoptimism.com/podcast/
Building a Career as a Freelance Writer with Mackenzie Filson
This week, we are talking about how to build a career as a freelance writer. Our guest today is Mackenzie Filson, Freelance Food Writer, and Digital Producer. Mackenzie is featured in publications such as PUNCH, The Kitchn, Delish, and many many others. She focuses on food and beverage blogging and is an experienced ghostwriter in the space.
Learn more about the Online Optimism podcast at https://www.onlineoptimism.com/podcast/
How to Create Leaders with Stephen Reuther
This week, we are talking about how to create leaders in an organization/community. Our guest today is Stephen Reuther, Executive Director at the New Orleans Regional Leadership Institute. NORLI is a non-profit organization focused on creating a platform and programming for thought leadership and collaboration around issues affecting Southeast Louisiana. Before joining NORLI in 2017, Stephen served as CEO at the St. Bernard Chamber of Commerce and a Partner at Chartres Street Consulting Group, among other positions.
Learn more about the Online Optimism podcast at https://www.onlineoptimism.com/podcast/
Building a Brand on TikTok with Fiona Chan
This week, we are talking about building a brand on TikTok. Our guest today is Fiona Chan, the founder, and CEO of Youthforia, an innovative makeup brand that you can sleep in due to the high quality, unique formulas. Fiona launched Fiona Co Chan in 2021 with the idea of Youthforia coming when COVID hit. She believed the best part of wearing makeup is going out, but oftentimes, people forget to take their makeup off, so she created a line so good you could sleep in it. Since then, she’s been building the brand on TikTok and currently has 116.7K followers and 3.1M likes.
Learn more about the Online Optimism podcast at https://www.onlineoptimism.com/podcast/
Social Media for Criminal Justice with SJ Walker
This week, we are talking about social media for community justice. Our guest today is SJ Walker, Communications Manager at Conway Strategic. Prior to joining Conway Strategic in 2022, SJ worked as the digital communications manager and social media manager at the Louisiana Center for Children’s Rights, content coordinator at PERK social media, and as a social media specialist here at Online Optimism.
Learn more about the Online Optimism podcast at https://www.onlineoptimism.com/podcast/
The Ins and Outs of Networking with Shana Sumers
This week, we are talking about The Ins and Outs of Networking. Our guest today is Shana Sumers, Senior Manager of Diversity, Equity, and Inclusion and Belonging Communities at HubSpot. Prior to joining HubSpot in 2021, Shana worked at HER Social App for 7 years serving as the Head of Facebook, Content & Community Manager, and Head of Community. Shana is also the host of the podcast Bad Queers, which is about breaking stereotypes in the LGBTQ+ community.
Learn more about the Online Optimism podcast at https://www.onlineoptimism.com/podcast/
Marketing to a Black Audience with Desmon Walker and Allen Shelton
This week, we are talking about marketing to a black audience. Our guests today are Desmon Walker and Allen Shelton, the partners at Narratent, a Chicago-based, Black-owned digital marketing agency. Narratent was founded in August of 2019 and has since expanded to Washington, D.C. Their four core principles are: eliminate the box, tell it like it is, raise the bar, and add real value. Some of their notable clients include NBC Sports, Universal Music Group, Diageo, and more.
Learn more about the Online Optimism podcast at https://www.onlineoptimism.com/podcast/
The Many Opportunities in the Metaverse… We mean Mixed Reality with Cullen Factor
This week, we are talking about the many opportunities in the Metaverse…I mean Mixed Reality. Our guest today is Cullen Factor, an explorer and a thought leader in strategic innovation in Mixed Reality and technology at Envisage Distinction, where they hope to create peerless experiences that are indistinguishable from magic. In addition, Cullen is working on Golden 𝞅hrequency, a platform to build inclusive tools for ecosystems to democratize audio for all audiences and creators.
Learn more about the Online Optimism podcast at https://www.onlineoptimism.com/podcast/
Why the Right CRM/Tool Can Boost Sales with Jason Gless
This week, we are talking about why the right CRM/tool can boost sales. Our guest today is Jason Gless, Senior Growth Development Officer at Diaz & Cooper, an inbound agency based in Miami, Florida. Jason has been at Diaz & Cooper since October 2021 and has served as Senior Growth Director, Senior Project Manager, and now the Senior Growth Development Officer. Diaz & Cooper was founded in 2001, and their team of 12 works to develop data-driven strategies, build customer bases, drive website traffic, and get users to convert. Some notable clients include Lennar, Silver Airways, Regent Seven Seas Cruises, and more.
Learn more about the Online Optimism podcast at https://www.onlineoptimism.com/podcast/
Video Marketing with Devyn Bellamy
This week, we are talking about all things video marketing. Our guest today is Devyn Bellamy, Senior Marketing Manager and Partner GTM Enablement at HubSpot. Devyn is also the founder of Black@INBOUND, a community space at HubSpot’s Inbound Conference that allows Black professionals to connect and support each other. In his current work and various positions, Devyn has worked to develop comprehensive marketing solutions in multiple verticals and mediums.
Learn more about the Online Optimism podcast at https://www.onlineoptimism.com/podcast/
*We are sorry for any video issues; we experienced some technical difficulties during filming.
Building a Technology Company Outside the Usual Area with Ben Johnson
This week, we are talking about building a company with a perpetual business model and distributed capitalism (keep listening to find out what that is). Our guest today is Ben Johnson, founder, and CEO of Techneaux Technology Services, a 100+ person tech company in Lafayette, Louisiana. Techneaux was founded in 2010 out of Ben and Michael Johnson’s garage and has since been named one of the top 10 companies for economic growth in Louisiana and has expanded to Denver, Houston, and Dallas.
Learn more about the Online Optimism podcast at https://www.onlineoptimism.com/podcast/
Reflecting on the Evolution of Digital Marketing with Flynn Zaiger
This month is actually our company Online Optimism’s 10th anniversary, so we thought who better to talk about the last 10 years of Internet marketing than our CEO, Flynn Zaiger. Also, we’re hoping that having him on as a guest will play positively in our annual reviews.
The Importance of Marketing to the Hispanic Community with Ernesto Posadas
In this episode, we talked about marketing to the Hispanic community with Ernesto Posadas, Strategic Partnership Manager at GrubHub. Ernesto joined GrubHub in 2022 after working as a National Account Executive at Waitr, Bite Squad, and Delivery Dudes, as well as a Sales Executive at Copa Airlines for 5 years.
Learn more about the Online Optimism podcast at https://www.onlineoptimism.com/podcast/
B2B Social Media with Josh Krakauer
In this episode, we talked about B2B Social Media with our guest Josh Krakauer, the CEO of Sculpt, a B2B social media marketing agency with clients and team members around the globe. Josh started Sculpt in 2012 with a mission to connect clients with their human customers more humanly. Since then, Sculpt has overseen social media campaigns that have generated millions in pipeline, launched best-selling books, and convinced tech workers to move to Iowa (yes, Iowa).
Learn more about the Online Optimism podcast at https://www.onlineoptimism.com/podcast/
NFTs and Web3 with Jeremiah Long
This week we are talking about NFTs. Our guest is Jeremiah Long, an NFT Archaeologist & founder of NFTATL, a decentralized resource for helping under-represented people enter the Web3 space, and Wedge, Inc, a 501(c)(3) that creates educational programming in the Web3 space. Jeremiah is a multi-disciplinary visual artist and product developer with a background in Film/TV Production.
Learn more about the Online Optimism podcast at https://www.onlineoptimism.com/podcast/
Developing Girls Skills in STEM with Moira Glace
This week we are talking about developing girls' skills in STEM (science, technology, engineering, and mathematics). Our guest today is Moira Glace, Operations Coordinator at Electric Girls. Moira has been with Electric Girls since 2016. She began with the organization as a volunteer and eventually shifted into admin, where she has been able to wear many different hats over the years and has been lucky enough to be part of Electric Girls' growth during this time.
To find out more about Electric Girls, visit http://www.electricgirls.org/ and find out more about Moira at https://www.linkedin.com/in/moira-glace-395b5b10/.
Check out our other episodes of the Online Optimism podcast at https://www.onlineoptimism.com/podcast/
*We are sorry for any audio issues, we experienced some technical difficulties during filming.
Talent Optimization with Traci Scherck
On this episode, we discuss Talent Optimization. Our guest today is Traci Scherck, the Chief Strategy Consultant and owner of Elevated Talent Consulting. Traci is a certified HR professional with nearly two decades of experience in employee development and engagement, performance consulting, and training facilitation. Traci uses her consulting expertise to serve clients in applying behavioral concepts to hiring and selection, designing and implementing talent pathways, coaching, motivation, and more.
Check out Traci's podcast "Talent Optimization" at https://elevatedtalentconsulting.com/podcastlink/
Listen to our other episodes of the Online Optimism podcast at https://www.onlineoptimism.com/podcast/
How Messaging Can Drive Audiences with Hyma Moore
This week we are talking about messaging and how it can be used to drive your audience to act. Today, our guest is Hyma More, Director of the Chairman's Office at the Democratic National Committee. With over a decade of experience in public relations and political communications, Hyma Moore recently served on the national communications team for the Democratic National Committee prior to taking on his current role of managing the Office of DNC Chairman Jaime Harrison. He also served as the Southern Regional Communications Director for the Biden-Harris campaign, leading teams in Georgia, Florida, and North Carolina. Before joining the Biden-Harris campaign, Hyma was the Vice President of External Affairs for Greater New Orleans, Inc, and he also held official City government positions with Mayor LaToya Cantrell and Former Mayor Mitch Landrieu. At the start of his career, Hyma learned the fundamentals of public relations from his time at Deveney Communication.
You can find Hyma on Twitter at https://twitter.com/hymamoore?lang=en.
Check out our other episodes of the Online Optimism podcast at https://www.onlineoptimism.com/podcast/
Driving Change through Design and Innovation with Ashleigh Axios
This week we are talking about the impact of design and a technology-focused mindset in sectors in need of innovation. Our guest is Ashleigh Axios, speaker, strategic creative, and an advocate for design's ability to break barriers and create positive social change. She is Chief Experience Officer and an owner of Coforma, a digital consultancy and design firm that crafts creative solutions and builds technology products that support communities. She is also the Chair of the Board for AIGA, the professional association for design. Prior to her current roles, Axios formed and led the in-house creative agency at Automattic, served as the creative director and a digital strategist in the Obama White House, served as president of AIGA Washington D.C., and more.
To find out more about Coforma, visit https://coforma.io/ and find out more about Ashleigh at https://www.ashleighaxios.com/.
Check out our other episodes of the Online Optimism podcast at https://www.onlineoptimism.com/podcast/
Talking TikTok with Heliz Mazouri
This week we are talking about TikTok and how businesses fit into the platform. Our guest is Heliz Mazouri, Senior Brand Writer for Sprout Social. Heliz has eight years of experience in brand copywriting and content development, having worked for startups to Fortune 500s.
Learn more about the Online Optimism podcast at https://www.onlineoptimism.com/podcast/
Mobile-First Video Marketing with Josh Owen
This week we are talking about video production and its departure from long-form ads in today’s social media marketing world. Our guest is Josh Owen, Co-Owner of Comfystone Films.
Check out Comfystone at https://www.comfystone.com/ or find them on Facebook and Instagram @comfystonefilms
Learn more about the Online Optimism podcast at https://www.onlineoptimism.com/podcast/
eSports and Women in Gaming with Lindsay "The Boss" Poss | Part 2
Welcome to part 2 of our episode on eSports and the impact that video games have on our lives. Our guest today is Lindsay “The Boss” Poss, Executive Producer and Women in Gaming Lead. Her current work focuses on creating content by women, for women in the gaming industry. She also consults on small-business development for her company ALLin Solutions. Lindsay is passionate about entrepreneurship, data analytics, technology, and gaming.
Check out Lindsay's podcast, META Woman at https://open.spotify.com/show/0zqhjb32GVeD0aBMlaMgN8?si=00c1f36170f74671
Learn more about the Online Optimism podcast at https://www.onlineoptimism.com/podcast/
eSports and Women in Gaming with Lindsay "The Boss" Poss | Part 1
This week we are talking about eSports and the impact that video games have on our lives. Our guest today is Lindsay “The Boss” Poss, Executive Producer and Women in Gaming Lead. Her current work focuses on creating content by women, for women in the gaming industry. She also consults on small-business development for her company ALLin Solutions. Lindsay is passionate about entrepreneurship, data analytics, technology, and gaming.
Check out Lindsay's podcast, META Woman at https://open.spotify.com/show/0zqhjb32GVeD0aBMlaMgN8?si=00c1f36170f74671
Learn more about the Online Optimism podcast at https://www.onlineoptimism.com/podcast/