Online Course Lab Podcast
By Online Course Lab
In the Online Course Lab Podcast, hosts David Young and Dan Hindley will share the tactics, strategies, and techniques they've used in their own businesses to generate millions of dollars from online courses.
Online Course Lab PodcastDec 14, 2020
Ep. 005 - Interview with Paul J. Lipsky of Dropshipping Titans
In this episode of the OCL Podcast, we sit down with Paul J. Lipsky of Dropshipping Titans to hear how he went from working as an attorney for the State of New York to quitting his job to pursue dropshipping and course creation full time. Paul has built a six-figure business first through dropshipping and THEN through online courses (he's not just one of those "gurus" who makes money through courses... he practices what he preaches).
Join us as Paul walks us through how he launched and grew his online business and how he's now able to travel full time!
Ep. 004 - How to Win at Paid Advertising (Even if you have a small budget)
In this episode, Dan and Dave talk about how to get the MOST out of social media and google advertising, even if you only have a small budget.
Dan takes his 15 years of digital advertising experience and packs in a crazy amount of info into this one episode.
We are going to learn:
- How to figure out which "lead magnets" are most attractive to your audience (before you even create them)
- How to narrow in on your ideal customer without spending a lot to acquire leads
- The multi-tier video ad strategy that has been working well for Dan and his clients.
- And more goodies on how to profitably grow your online course marketing.
If you're interested in our FREE training on how to create and scale your online course, check out our class here: https://www.onlinecourselab.com/free-training/
Ep. 003 - Quick and Dirty Way to Get Your Online Course Created, Set Up, and Selling
Do you already know WHAT you want to make an online course on, but just need some help on HOW to actually get it recorded, get it up online, and let your audience start buying from you?
That's what this episode of the Online Course Lab Podcast is all about.
Dan and Dave talk about what they would do if they needed to get a course online as quickly as possible.
Covered in this episode...
- Simple techniques to get great course video with minimal to zero cost and equipment,
- Our favorite course platforms and which one is best for your situation,
- Which email autoresponder you should use, and
- Tips for writing a great sales page that will turn your views into purchases.
Software and products mentioned in this episode...
(note: some of these links may be affiliate links. It doesn't cost you any extra, but if you sign up through our link, we get a little commission to help support the podcast)
- Mini Ring Light for Smartphone or Laptop
- Teachable (good course platform - what David uses)
- Kajabi (another good course platform)
- ConvertKit (good email autoresponder option)
- ActiveCampaign (another good email option - what David uses)
- Mailchimp (okay-ish email option)
Ep. 002 - How Traditional Retail and Service Businesses Can Add Additional Revenue Through Online Courses
In this episode, Dan and David talk about how traditional retail, brick & mortar, and service businesses (any business that isn't all digital) can add MASSIVE value and new revenue through offering an online course.
If you own one of these business, you may have a hard time believing that this is possible, but on this podcast episode, Dan and David go through numerous examples from multiple industries on how you can decide WHAT to make a course on and how to be confident that it will fit well with and serve your customer base.
[Note: In this episode, Dan and David reference a free training on this topic, which can be found at OnlineCourseLab.com, and click "Free Training".]
Ep. 001 - What is Online Course Lab?
In this episode, we fill you in on... what is the Online Course Lab Podcast? And why should you care?
We talk about Dan and David's backgrounds in creating online courses and experience in the digital marketing space. David has runs an online course business that teaches people how to use drones. Over the last few years he has generated over $2 million in course sales with that business.
Dan has been in the digital marketing space for over a decade, and has specialized in online advertising for courses for the last 5 years. He has managed over $30 million in advertising dollars on Google Ads, Facebook Ads, YouTube ads, and other platforms. He has generated millions of dollars in profits for his clients.
In the Online Course Lab Podcast, we hope to take our experiences in online courses and digital marketing, and help YOU create, launch, and grow that successful online course you've dreamed about,