As VP of Professional Services, Scott serves a professional team of over 1100 providers across 26 states. Primarily responsible for the strategic leadership of MyEyeDr.'s professional service operations, he focuses on the quality of care and service management, allowing his team to address the unique needs of our patients.

Scott and I (Tyler) did our MBAs at Anderson Univerity together back in ~2012/13. Scott has a wealth of knowledge in both the medical and businesses fields. In this episode, we talk about him growing a business from 2 to 47 practices, what it takes to lead, how he approaches his work, and how to become purpose-driven in your practice.

Scott recorded this episode while at the SECO 2022 conference in New Orleans. He also shares a bit about what's happening in the industry and some of the innovations we're seeing.

If you'd like to connect with Scott, you can do so via Linkedin: https://www.linkedin.com/in/scottdallison/

Here are some links to the books/articles/information we discuss in this episode:

About the Butler Way:

The Butler Way embraces five guiding principles:

The Butler way has become closely associated with the five principles of Butler Basketball. The five principles are posted in our locker room.

Humility – know who you are, your strengths and weaknesses.
Passion – do not be lukewarm, commit to excellence.
Unity – do not divide your house, put the team first.
Servanthood – make teammates better, lead by giving.
Thankfulness – learn from every circumstance.

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Keywords: Optometry, Practice, Marketing, Social Media, National Chains, Private Practice, Competition, SEO, Google My Business, Leadership, MBA, Growth

Learn more at: OptometryMarketing.com

The Five Books Every Optometrist Should Read - The OptometryMarketing.com Podcast

Optometry Marketing PodcastBy Tyler BrooksJul 10, 2020