Optometry Marketing Podcast

About Dr Brianna Rhue: Entrepreneur and optometrist who loves optometry, the tech world and working with others who want to change the world. I enjoy the business side to the medical industry. I am always looking for ways we can better serve our patients by helping doctors and their staff’s become more efficient and connecting doctors to their patients and patients to their doctors.

Episode Links:

Learning from one of the projects we did that did *not* work as we wanted.

We *just* completed an original survey of patients and found out that over 80% of people found their eye doctor using one of two ways. We'll discuss what they are and break them down in the podcast.

As VP of Professional Services, Scott serves a professional team of over 1100 providers across 26 states. Primarily responsible for the strategic leadership of MyEyeDr.'s professional service operations, he focuses on the quality of care and service management, allowing his team to address the unique needs of our patients.

Scott and I (Tyler) did our MBAs at Anderson Univerity together back in ~2012/13. Scott has a wealth of knowledge in both the medical and businesses fields. In this episode, we talk about him growing a business from 2 to 47 practices, what it takes to lead, how he approaches his work, and how to become purpose-driven in your practice.

Scott recorded this episode while at the SECO 2022 conference in New Orleans. He also shares a bit about what's happening in the industry and some of the innovations we're seeing.

How can you as an independent optometry practice owner compete against national chains? Chances are you cannot compete on cost, efficiency, or marketing spend.

But in this podcast, we break down how to form your unique selling proposition, use that to compete, and talk about an important way Google is still favoring private practices.

Enjoy the show.

Keywords: Optometry, Practice, Marketing, Social Media, National Chains, Private Practice, Competition, SEO, Google My Business

You probably think "I need to do social media marketing." But do you really? What do you need to do? Why do so many practices spend so much time and money and get so few results?

We break down the good, the bad, and the ugly of social media marketing for optometry practices and opticals so you know how to think about it - and don't waste a ton of money on marketing unlikely to help your practice grow.

Keywords: Optometry Marketing, Optometry Social Media, Social Media Marketing for Opticals, Social Media Marketing for Eye Doctors

In this episode, Tyler breaks down everything you need to know about SEO in just 10 minutes. Forget about all the fancy runaround from your marketing agency, here are the things you need to know and you need to focus on to drive more traffic, more business, and more revenue.