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Outdoor Alliances Podcast

Outdoor Alliances Podcast

By Alex Burkett

The Outdoor Alliances Podcast with Alex Burkett, a next-generation marketing podcast for Outdoor Hospitality Industry owners & professionals. Your source for marketing updates, business advice, and great conversations about all things in the Outdoor Hospitality industry. You'll learn how to use marketing to your advantage and fill your park.
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Ep 73 - Joe Mehl, Director of Marketing at Alliance RV
Ep 73 - Joe Mehl, Director of Marketing at Alliance RV
Let’s talk with Joe Mehl, the Director of Marketing for Alliance RV, a new RV manufacturer, that’s focused on the luxury fifth wheel market. In today’s episode, we'll talk with Joe about his approach to marketing, an update on the Florida RV Show, and a look at how RV consumers are approaching 2023 in the RV Industry. *** Learn more about Alliance RV: https://www.alliancerv.com/ Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
15:54
February 03, 2023
Ep 72- Chat GPT and the Rise of Artificial Intelligence (AI) Tools
Ep 72- Chat GPT and the Rise of Artificial Intelligence (AI) Tools
Let's talk about Chat GPT and how artificial intelligence (AI) tools can affect the way we consume and view information. We'll help get you thinking about how automation can help save you money and improve your campground, as well as prepare you for the future of technology and search. *** Learn more about ChatGPT here: https://www.businessinsider.com/everything-you-need-to-know-about-chat-gpt-2023-1 Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
11:09
January 23, 2023
Ep 71- Donna Bordeaux, Campground Accounting
Ep 71- Donna Bordeaux, Campground Accounting
Let’s talk with Donna Bordeaux, CPA, and Chief Innovator at Campground Accounting, which provides accounting and bookkeeping services for campgrounds and RV parks. In today’s episode, we'll talk with Donna about their campground accounting services, tax strategies for 2023, and her new show, Campground Compass. *** Listen to the Campground Compass here: https://www.campgroundcompasspodcast.com/ Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
26:50
January 20, 2023
Ep 70- 3 Ways to Extract Value from Customer Data
Ep 70- 3 Ways to Extract Value from Customer Data
When you have more customer data for marketing than you know what to do with, finding effective ways to extract value from this seemingly infinite stream of information can be a real challenge. Let's talk about 3 ways to extract value from your customer's data to help with marketing, boosting your brand awareness, reputation, and profits in the process. *** Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
15:40
January 18, 2023
Ep 69- Cara Csizmadia from the Canadian Camping and RV Council on 2023 Canadian OHCE
Ep 69- Cara Csizmadia from the Canadian Camping and RV Council on 2023 Canadian OHCE
Let's talk with Cara Csizmadia,  Membership Coordinator for the Canadian Camping and RV Council (CCRVC) about their 2023 Canadian Outdoor Hospitality Conference and Expo and preview the upcoming show. *** Get more information on advocacy and membership resources from CCRVC here: https://ccrvc.ca/ Learn more about the conference here: https://cohce.ca/ Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
23:06
January 13, 2023
Ep 68- How Marketing & Culture Can Help You Hire Better
Ep 68- How Marketing & Culture Can Help You Hire Better
Let's talk about how better marketing and communication can help you hire more qualified applicants and fill open job positions at your campground or RV park in 2023. We'll also talk about strategies you can use to build a great culture and how to communicate the value you can bring to potential employees. *** Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
11:33
January 09, 2023
Ep 67- Jim Dailey & Brooks Anderson, TimberHut Cabin Company
Ep 67- Jim Dailey & Brooks Anderson, TimberHut Cabin Company
Let’s talk with Jim Dailey and Brooks Anderson from TimberHut Cabin Company, which makes custom cabins for resorts, RV parks, and glamping destinations. In today’s episode, we'll talk with TimberHut about their park model units and trends in the industry from their perspective. *** Learn more about TimberHut here: https://timberhut.com/ Want to catch up on past episodes and get great marketing content? Visit our website at https://podcast.outdooralliances.com/
30:49
January 02, 2023
Ep 66- How to Market Your RV Park on Google in 5 Easy Steps
Ep 66- How to Market Your RV Park on Google in 5 Easy Steps
If your RV Park or Campground doesn’t show on Google Maps or shows with no information, your prospective guests will likely keep scrolling. Whether you’re building a new campground, recently purchased an existing RV park, or have been around a while, your presence on Google Maps is essential to marketing your RV park. *** Read the full blog post here: https://outdooralliances.com/how-to-market-your-rv-park-on-google-in-5-easy-steps/ Want to catch up on past episodes and get great marketing content? Visit our website at https://podcast.outdooralliances.com/
09:48
December 20, 2022
Ep 65- The Importance of Creating Authentic Content
Ep 65- The Importance of Creating Authentic Content
Today's episode features a past podcast clip about creating great content and how quantity affects the quality of content you put out. Make more and explore different types of content before figuring out what works for your audience.  As a podcast, we've grown and changed quite a bit and this is reflected in the content production and quality of each episode. The key was being authentic and being willing to share this experience with you, our audience. Being willing to fail and try new things is important and we hope this episode serves as a reminder for you as we enter this new year. *** Want to catch up on past episodes and get great marketing content? Visit our website at https://podcast.outdooralliances.com/
06:45
December 12, 2022
Ep 64- Joel Holland, CampersCard / Harvest Hosts
Ep 64- Joel Holland, CampersCard / Harvest Hosts
Let's talk with Joel Holland, founder and CEO of Harvest Hosts, about CampersCard, a new program which connect campers with campgrounds and make vacationing that much easier. We'll learn more about the benefits and how campgrounds can join the program. *** Learn more about CampersCard here: https://www.camperscard.com/ Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
19:39
December 09, 2022
Ep 63- How Are Guests Using Your Campground's Website?
Ep 63- How Are Guests Using Your Campground's Website?
Let's talk about how guests use your campground's website and ways to improve the user experience using your existing website design. We'll also talk about tracking and the tools you need to be successful.  Finally, we'll look at Google Analytics and Google Search Console and a few key metrics you should look at to better understand your customers. *** Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
11:37
December 05, 2022
Ep 62- Paul Bosley, Business Finance Depot
Ep 62- Paul Bosley, Business Finance Depot
Let’s talk with Paul Bosley, founder of Business Finance Depot, which offers financing services for fitness, franchises, and campgrounds and RV parks. In today’s episode, we'll talk with Paul about SBA loans, equipment leases, and his take on the health of the industry. *** Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
32:35
December 02, 2022
Ep 61- Using Live Facebook Videos & Promoting Content in the Off-Season
Ep 61- Using Live Facebook Videos & Promoting Content in the Off-Season
Let's talk about how you can use Live Facebook videos to promote content and engage your campground's audience in the off-season. We'll also talk through a few post ideas and reminders before diving into live, interactive content. *** Guide on Facebook's live video platform: https://www.facebook.com/formedia/tools/facebook-live Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
09:49
November 14, 2022
Ep 60- Mark Koep, CampgroundViews.com
Ep 60- Mark Koep, CampgroundViews.com
Let’s talk with Mark Koep, the founder/CEO of Campgroundviews.com, which is trying to get more people outdoors by providing virtual tours for campgrounds, RV parks, and glamping destinations. In today’s episode, we'll talk with Mark about his business, how his virtual tours can work for campgrounds, and his Facebook group which is providing a lot of value for park owners and operators. *** Learn more about CampgroundViews virtual tours here: https://www.campgroundviews.com/easier-bookings/ Join the "RV Park/ Campground Owners and Managers Operations & Marketing Forum" Facebook group here: https://www.facebook.com/groups/parkowners Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
20:27
November 11, 2022
Ep 59- Three Updates You Can Make to Keep Your Email List Up-To Date
Ep 59- Three Updates You Can Make to Keep Your Email List Up-To Date
Let's talk about your campground's email list and what you can do to keep it up to date and take advantage in the off-season. We'll look at how to clean up your email list, update your contacts, and segment your audience, and what you can do in the off-season to take advantage.  *** Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
08:36
November 07, 2022
Ep 58- Do You Really Own Your Domain Name & Digital Assets?
Ep 58- Do You Really Own Your Domain Name & Digital Assets?
Let's talk about your campground's domain name and digital assets —  like your email addresses, social media accounts and email service provider to make sure you actually own these accounts and can access this information.  Do you really own your park? Probably, but do you own the digital assets that belong to it. Although we've covered this in the recent past, we've seen multiple park owners struggle to retain access when working with other agencies in the industry. We want to protect you from this mistake, trust the partners you work with, and more. *** Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
09:44
November 04, 2022
Ep 57- Creating & Optimizing Landing Pages to Improve Ad Spend
Ep 57- Creating & Optimizing Landing Pages to Improve Ad Spend
Let's talk about optimizing your landing pages and how to improve your online advertising spend by creating good landing pages. We'll also talk about the difference between a landing page and your website and the best principles for building these pages. *** Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
10:55
October 31, 2022
Ep 56- Three Off-Season Marketing Updates You Need to Make
Ep 56- Three Off-Season Marketing Updates You Need to Make
Let's talk about three pieces of marketing you need to update this off-season. We'll look at your campground's Google My Business (GMB) profile, website, and park collateral such as your park map, brochure, and more. *** Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
08:60
October 21, 2022
Ep 55- Ben Quiggle, Woodall's Campground Magazine
Ep 55- Ben Quiggle, Woodall's Campground Magazine
Let’s talk with Woodall’s Campground Magazine, which provides daily news, updates, videos, and more for the Outdoor Hospitality industry. They are the only nationwide business-to-business publication whose sole focus is on campground management and operations. Today I’m interviewing Ben Quiggle, editor of Woodall's Campground Magazine and Midwest Editor at RVBusiness, to learn more about his new podcast and video show “WCM’s Park Update”, along with his view on the state of the industry. *** Learn more about WCM Park Update here: https://woodallscm.com/wcm-updates-shows-name-launching-new-format/ Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
27:03
October 14, 2022
Ep 54- Our Thoughts on The Glamping Show USA
Ep 54- Our Thoughts on The Glamping Show USA
Let’s talk about my thoughts coming out of The Glamping Show USA event which took place Oct. 3-5 at the Arapahoe County Fairgrounds in Aurora, Colorado. You'll hear about my three (3) takeaways and experiences attending the show and how glamping may be impactful for your campground or RV park. Resources: Woodall's Campground Management - Glamping Show USA Recap: https://woodallscm.com/slideshow-glamping-show-wraps-up-successful-conf/ KOA North American Glamping Report: http://koa.uberflip.com/i/1480652-2022-national-glamping-report-terramor *** Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
11:00
October 10, 2022
Ep 53- Amie & Ryan Mersmann, Mersmann Consulting Group
Ep 53- Amie & Ryan Mersmann, Mersmann Consulting Group
Let’s talk with Mersmann Consulting, which provides seamless planning, development, and management services for start-up and existing projects, including land selection, design, feasibility studies, business plans, comprehensive site plans and much more. Today I’m interviewing Amie & Ryan Mersmann, Owners of Mersmann Consulting Group LLC, to learn about their business and how their services can help you be successful in the Outdoor Hospitality Industry. *** Learn more about Mersmann Consulting Group here: https://www.mcg-hospitality.com/ Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
20:34
October 07, 2022
Ep 52- Are RV Shows & Camper Events Really Worth the Money?
Ep 52- Are RV Shows & Camper Events Really Worth the Money?
Let’s talk about RV shows and camper events and whether they are really worth your time and money. We'll talk about how to allocate your marketing budget and understanding where your customers are coming from, both online and offline. *** Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
08:45
October 03, 2022
Ep 51- How to Partner With Local Businesses to Grow Your Park
Ep 51- How to Partner With Local Businesses to Grow Your Park
Let’s talk about how you can partner with local businesses in your community to offer discounts, solutions, and help you grow your online reservations. This is a quick episode that talks about the 3 tips we would use to identify new partnerships. *** Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
05:01
September 30, 2022
Ep 50 - Staying Motivated & Finding a Routine That Works
Ep 50 - Staying Motivated & Finding a Routine That Works
Today, let's talk about what I’ve learned so far running a digital marketing agency and how you can apply these to running your campground throughout the season and staying motivated. *** Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
11:02
September 26, 2022
Ep 49- Marley Benhke, Jellystone Park 2022 Symposium & Updates
Ep 49- Marley Benhke, Jellystone Park 2022 Symposium & Updates
Let’s talk about Jellystone Park and their upcoming 2022 Symposium & tradeshow. We’ll hear from her about the Symposium this year and what they are most excited about entering the next year. Today I’m interviewing Marley Behnke, the Director of Franchisee Education for Jellystone Parks, which is now a part of the Sun Outdoors' family of brands. With more than 75 locations across the US and Canada, Jellystone Parks features fun attractions, Yogi Bear characters, and glamping-style accommodations. *** Learn more about Symposium here: https://website.eventpower.com/22LSYS-ANNUAL and email Dan Wolford for vendor information and questions: dwolford@campjellystone.com Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
23:31
September 23, 2022
Ep 48- How to Use Blogging to Increase Website Traffic for your Park
Ep 48- How to Use Blogging to Increase Website Traffic for your Park
It's no secret that your park probably needs more traffic and sales to drive more leads back to your RV park or campground. That's why today we're talking about how to use blog posts and search engine optimization (SEO) to drive more traffic back to your website. We'll cover our 5-step process that we use when writing blog posts for our clients and how you can use this framework to help you get started. *** Resource mentioned in the episode on structuring blog posts properly: https://blogambitious.com/writing-blog-content/ Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
11:37
September 19, 2022
Ep 47- David Korse, Glamping Show USA
Ep 47- David Korse, Glamping Show USA
Let’s talk with David Korse, the organizer of Glamping Show USA, a one-of-a-kind event that brings together everything you need to know to help claim your share of the Glamping market. In today’s episode we’ll talk with David and hear all about the upcoming show events, vendor tradeshow, and what’s currently happening in the Glamping industry. *** Register for Glamping Show USA here: https://www.glampingshow.us/register.html Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
27:30
September 16, 2022
Ep 46- Creating a Logo for a Brand New Campground
Ep 46- Creating a Logo for a Brand New Campground
Your brand is an important part of your business. Let's talk about the steps and process you can employ to design and create a logo for a brand new campground or redesign an existing logo to be more successful. *** Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
11:42
September 12, 2022
Ep 45 - Nick Purslow, Glampitect North America
Ep 45 - Nick Purslow, Glampitect North America
Let’s talk with Glampitect North America, which is a turnkey solution for anyone looking to start a profitable glamping business. That offer zoning screenings, feasibility studies, site designs, permit applications and much more. Today I’m interviewing Nick Purslow, the Managing Director for Glampitect North America to learn about their business and how they can help you be successful. *** Learn more about Glampitect North America here: https://www.glampitect.com/us Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
21:10
September 09, 2022
Ep 44- Get Started with Local SEO for Your RV Park
Ep 44- Get Started with Local SEO for Your RV Park
We all know that generating traffic and new business for your park is important. Sales is the life-blood of your park. Today we’re gonna talk about how to improve your website’s traffic with Local SEO. *** Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
10:00
September 05, 2022
Ep 43- Adam Lendi, Happy Camper Capital
Ep 43- Adam Lendi, Happy Camper Capital
Let’s talk with Happy Camper Capital, an investment capital firm and operations hub for outdoor hospitality properties that specializes in campgrounds, RV parks, & marinas. Today, I’m interviewing Adam Lendi, Principal & Co-Founder of Happy Camper Capital to talk about their unique process, planning and vision moving forward. *** Learn more about Happy Camper Capital here: https://happycampercapital.com/ Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
25:11
September 02, 2022
Ep 42- The Importance of Your Campground's Online Reputation
Ep 42- The Importance of Your Campground's Online Reputation
Your online reputation represents your park, your brand, and your business. Today, we’ll talk about steps to improve your online reputation and why it’s so important. We will look at 3 key areas that will actually have an impact on your park's online reputation. *** Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
12:09
August 29, 2022
Ep 41- Ryan Houchens, Cold River Mining
Ep 41- Ryan Houchens, Cold River Mining
Let’s talk with Cold River Mining,  a national gemstone and mining company with over 400 designed and built sluices at campgrounds, family fun centers, and other attractions. Today, I’m interviewing Ryan Houchens, Vice President of Marketing and Sales for Cold River Mining to talk about their products and how they are creating interactive attractions and hands-on experiences for their guests. *** Learn more about Cold River Mining here: https://coldrivermining.com/ Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
24:36
August 26, 2022
Ep 40- Copywriting; Write for Humans Not Computers
Ep 40- Copywriting; Write for Humans Not Computers
As a campground owner, you probably don’t think of yourself as a copywriting expert or a digital marketing expert. That’s why today, we’re going to talk about how to improve your copywriting skills by writing for humans and not for computers.  This quick episode will serve as a great reminder to start the week and will shift your focus on writing effective copy with information focused on your campers and not search engines. *** Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
07:18
August 22, 2022
Ep 39- Scott Westbrook, AccessParks
Ep 39- Scott Westbrook, AccessParks
Let’s talk with AccessParks, one of the leading broadband Wi-Fi providers serving the Outdoor Industry. We’ll talk with them about what they are doing and how their service can help grow business and attract new customers to your park. Today, I’m interviewing Scott Westbrook, Regional Sales Manager for AccessParks which provides campgrounds and RV parks with fast broadband Wi-Fi service. If you're considering upgrading your Wi-Fi network or adding service to your park, this value-packed episode is for you. *** Learn more about AccessParks here: https://accessparks.com/ Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
25:17
August 19, 2022
Ep 38- How to Optimize Your Website for More Conversions
Ep 38- How to Optimize Your Website for More Conversions
Let's talk about how to optimize your website for conversions and the 3-step process we use to implement this on our clients websites. We'll also talk about the purpose of your website and how to focus on making more money. This is a great value-packed episode for anyone looking to update or create a new website. *** Do you want us to optimize your website for you? Contact us here to schedule a call: https://outdooralliances.com/calendar/ Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
14:04
August 15, 2022
Ep 37- Brian Nolan, BookOutdoors
Ep 37- Brian Nolan, BookOutdoors
Let’s continue our series looking at the best campground reservation software's in the industry. Today, we’ll take a deep dive into a new booking platform that just launched called BookOutdoors, which allows campers to choose from campgrounds, RV resorts, cabins or glamping stays with no memberships or booking fees. We'll interview Brian Nolan, CEO / Co-Founder of BookOutdoors and hear all about how they plan to reimagine outdoor travel and fundamentally transform how people travel outdoors. **** Learn more about becoming a BookOutdoors partner here: https://bookoutdoors.com/about#partner Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
29:32
August 12, 2022
Ep 36- Batching Content and How to Save Time Using Content Calendars
Ep 36- Batching Content and How to Save Time Using Content Calendars
A content calendar (also known as an “editorial calendar”) is a written schedule of when and where you plan to publish upcoming content. It is one of the most important tools we have when building out social media campaigns. Let's talk about ways you can improve your content distribution and stay organized using a content calendar. We'll also give you guidelines on creating a posting schedule and monthly rhythm. **** Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
08:11
July 29, 2022
Ep 35- How to Make Your Call-to-Action's (CTA) More Effective
Ep 35- How to Make Your Call-to-Action's (CTA) More Effective
According to Optimizely, "A call to action (CTA) is a prompt on a website that tells the user to take some specified action. A call to action is typically written as a command or action phrase, such as ‘Sign Up’ or ‘Buy Now’ and generally takes the form of a button or hyperlink." Using effective CTA's are an important tool to help you guide your customers to take desired action. Let's talk about the different forms of CTA's available and how to deliver them more effectively. **** Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
13:14
July 25, 2022
Ep 34- Camper Insights from Campsite360's Virtual Tour Insight Report
Ep 34- Camper Insights from Campsite360's Virtual Tour Insight Report
Today, we’ll talk with TJ Ammond, Owner of Campsite360 which helps campgrounds increase sales and exposure to campers across the country by integrating 360-degree photos and virtual tours with campground maps. We'll look specifically at their Virtual Tour Camper Insight Report which collected data and key insights from more than 3,000 users across multiple virtual tours with insights on consumer behavior, campsite types, and more. **** Here's the link to the full report: https://campsite360.com/2022/06/virtual-tour-insights-report/ Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
26:58
July 22, 2022
Ep 33- Midweek Promotions & Marketing Ideas to Grow Your Campground
Ep 33- Midweek Promotions & Marketing Ideas to Grow Your Campground
Not everyone has flexibility with their schedule. The number of campers who stay during the week is limited, but it's important that they consider camping at your park if they have the option. Deciding on a family camping adventure can be overwhelming, and we have identified several advantages to camping during the week, that just may convince campers to stay with you instead of your competition.  We'll talk about several ideas you can use to promote your park during the middle of the week through lower pricing and promos as well as ways to deliver great experiences without having to lower your price. Whether this episode is just a reminder or these are new ideas, this show is packed with lots of value. Rate and review the show: https://www.podpage.com/outdoor-alliances-podcast/rate/ **** Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
15:59
July 18, 2022
Ep 32- Terry Broussard, Spot2Nite
Ep 32- Terry Broussard, Spot2Nite
Let’s continue our series looking at the best campground reservation software in the industry. Today, we’ll talk with Terry Broussard, CEO of Spot2Nite which matches campers RV profiles and travel criteria with thousands of spots across North America – all available to book instantly. The Spot2Nite platform drives new campers to campgrounds, increasing reservations and creating loyal travelers through a convenient reservation process. We'll learn about their features, marketplace, booking process and how their platform integrates with multiple different different systems, like RMS, RoverPass, NewBook, and more. **** Follow us on Instagram: @outdooralliancespod Check out the podcast website: podcast.outdooralliances.com Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
24:18
July 15, 2022
Ep 31- 5 Ways to Help Make Your WordPress Websites Faster
Ep 31- 5 Ways to Help Make Your WordPress Websites Faster
Let's talk about how WordPress websites and how to improve your sites speed by optimizing images, updating your plugins, setting up monitoring and more. WordPress is the simplest, most popular way to create your own website with almost half of all websites today using WordPress as their website platform. From Fortune 500 companies to small businesses across the country, WordPress has become one of the most trusted website builders and online tools. It's why we trust WordPress as our only website platform. Nowadays, thanks to changes to the core code, as well as WordPress’ massive ecosystem of plugins and themes, you can create any type of website with WordPress. We'll share 5 quick tips to help improve your sites speed, boost conversions, increase sales, and attract more visitors to your park. **** Follow us on Instagram: @outdooralliancespod Check out the podcast website: podcast.outdooralliances.com Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
15:59
July 11, 2022
Ep 30- Ravi Parikh, RoverPass
Ep 30- Ravi Parikh, RoverPass
Let’s continue our series looking at the best campground reservation software in the industry. Today, we’ll take a deep dive into RoverPass which describes itself as the ultimate reservation software, making the reservation process easy to manage by streamlining day-to-day operations and campground management features. We'll interview Ravi Parikh, CEO of RoverPass, and learn why hundreds of parks use their booking system. **** Follow us on Instagram: @outdooralliancespod Check out the podcast website: podcast.outdooralliances.com Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
24:02
July 01, 2022
Ep 29- Erin Stender, Campspot
Ep 29- Erin Stender, Campspot
Let’s talk with Erin Stender, Chief Marketing Officer (CMO) at Campspot, which offers user-friendly campground reservations software for outdoor hospitality properties across the U.S. and Canada. We'll talk about their milestone of reaching $1B of bookings last year, their Campspot Almanac project with Pinterest, and the importance of park photography. **** Follow us on Instagram: @outdooralliancespod Check out the podcast website: podcast.outdooralliances.com Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
19:14
June 27, 2022
Ep 28- What Are Data Aggregators & How to Build Citations
Ep 28- What Are Data Aggregators & How to Build Citations
Let's talk about data aggregators, building citations online, and how you can use these tools to keep your online listings updated, accurate, and complete. **** Follow us on Instagram: @outdooralliancespod Check out the podcast website: podcast.outdooralliances.com Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
05:59
June 17, 2022
Ep 27- Who Controls Your Park's Domain Name?
Ep 27- Who Controls Your Park's Domain Name?
Let's talk about the importance of your domain name, how to register for a new domain name, and ways to see who contorls your campgrounds domain and make changes. **** Follow us on Instagram: @outdooralliancespod Check out the podcast website: podcast.outdooralliances.com Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
07:54
June 13, 2022
Ep 26- How to Encourage More Reviews for Your Campground
Ep 26- How to Encourage More Reviews for Your Campground
Let's talk about how to encourage more reviews for your campground and how your campgrounds use review sites: to consume or to create new reviews. How to focus your attention on the most impactful platforms and using the "paper survey" method to screen your customers and focus on collecting positive reviews. **** Follow us on Instagram: @outdooralliancespod Check out the podcast website: podcast.outdooralliances.com Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
12:00
June 06, 2022
Ep 25- How to Update the Basic Facebook Page Settings For Your RV Park
Ep 25- How to Update the Basic Facebook Page Settings For Your RV Park
Let's talk about the importance of setting up your Facebook Business page correctly, editing the basics, and features to pay attention to like the reviews section and Facebook Messenger. **** Follow us on Instagram: @outdooralliancespod Check out the podcast website: podcast.outdooralliances.com Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
10:49
June 03, 2022
Ep 24- Your Campground Should Be Using Video Marketing
Ep 24- Your Campground Should Be Using Video Marketing
Let's talk about how to incorporate video into your park's digital marketing strategy. We'll also talk about how to distribute video, guidelines for recording, and content ideas to help you get started. **** Follow us on Instagram: @outdooralliancespod Check out the podcast website: podcast.outdooralliances.com Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
12:47
May 31, 2022
Ep 23- Things to Consider When Designing Your Website
Ep 23- Things to Consider When Designing Your Website
Let's talk about how to design great websites with all the best features. Everything from what features to consider, how to develop a high-performing website on your own, and how to make the most of your existing design. Plus some updates and a preview of our new show format moving forward. Let us know what you think! **** Follow us on Instagram: @outdooralliancespod Connect with us on LinkedIn: https://www.linkedin.com/company/outdooralliances-podcast/ Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
13:51
May 13, 2022
Ep 22- How to Take Better Photos & Quick Tips
Ep 22- How to Take Better Photos & Quick Tips
Let's talk about business photography, staging, lighting, and how to get maximum impact for your photos online. Let us know what you think! Here’s the full article from HubSpot: https://blog.hubspot.com/marketing/product-photography-tips **** Follow us on Instagram: @outdooralliancespod Find us on LinkedIn: https://www.linkedin.com/company/outdooralliances-podcast/ Join our weekly marketing newsletter here: http://eepurl.com/hH_fjr Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
06:59
April 04, 2022
Ep 21- Introduction to TikTok
Ep 21- Introduction to TikTok
Let’s talk about the basics of TikTok, how to use it to build an audience, and how to create fun content. We will also cover practical steps for getting started and how to make the most of your content. TikTok blog post (resource): https://outdooralliances.com/tiktok-followers/ **** Follow us on Instagram: @outdooralliancespod Find us on LinkedIn: https://www.linkedin.com/company/outdooralliances-podcast/ Join our weekly marketing newsletter here: http://eepurl.com/hH_fjr Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
10:38
March 21, 2022
Ep 20- How to Send Better Emails & Grow An Audience
Ep 20- How to Send Better Emails & Grow An Audience
Let’s talk about how to use email marketing to get more reservations and how to grow an audience on email through best practice techniques and value-driven activities. This episode is a part of our Marketing Minute series where we break down an important marketing technique or topic in a few minutes to help you learn better. Let us know what you think! **** Follow us on Instagram: @outdooralliancespod Find us on LinkedIn: https://www.linkedin.com/company/outdooralliances-podcast/ Join our weekly marketing newsletter here: http://eepurl.com/hH_fjr Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
07:32
March 15, 2022
Ep 19- Acquisitions, Markets, & Sun Outdoors with Sterling Dodd
Ep 19- Acquisitions, Markets, & Sun Outdoors with Sterling Dodd
Today's episode features Sterling Dodd talking about Acquisitions in the RV Industry. Sterling acquires, manages, and sells destination-style RV parks and campgrounds with Wolf Hill Investments. He is also a Capital Advisor for Fervent Capital which specializes in capital advisory for owners and operators in the outdoor hospitality space. He’ll share his thoughts on why there is so much acquisition currently taking place in the space and what to look for if you’re looking to sell your park. Let us know what you think! **** Follow us on Instagram: @outdooralliancespod Find us on LinkedIn: https://www.linkedin.com/company/outdooralliances-podcast/ Join our weekly marketing newsletter here: http://eepurl.com/hH_fjr Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
57:20
March 01, 2022
Ep 18- Get Organized, Social Media in 1 Hour a Day
Ep 18- Get Organized, Social Media in 1 Hour a Day
Let's talk about organizing your social media strategy and spending less time on social media each day. Learn this technique and you’ll fill your campsites faster and get more value for the time you spend planning your content. Let us know what you think! **** Follow us on Instagram: @outdooralliancespod Find us on LinkedIn: https://www.linkedin.com/company/outdooralliances-podcast/ Join our weekly marketing newsletter here: http://eepurl.com/hH_fjr Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
09:05
February 24, 2022
Ep 17- Joe & Rose Duemig, App My Community
Ep 17- Joe & Rose Duemig, App My Community
Today we have a special episode featuring Joe & Rose Duemig, Co-owners of App My Community a customized mobile app designed to enhance engagement within any community. Joe has worked previously as a Principal Consultant for Oracle & an OKM Consultant for Travelport. Rose has worked previously as a Meeting and Event Planner and Consultant. They will share how to improve your park marketing efforts by creating your own customized online application for your RV Park or Campground. Let us know what you think! **** Follow us on Instagram: @outdooralliancespod Find us on LinkedIn: https://www.linkedin.com/company/outdooralliances-podcast/ Join our weekly marketing newsletter here: http://eepurl.com/hH_fjr Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
24:38
February 21, 2022
Ep 16- Who is Your Ideal Customer?
Ep 16- Who is Your Ideal Customer?
Let's talk about how to find your ideal customer and how to attract more of those customers to your RV Park or campground with great marketing and content solutions. Let us know what you think!
08:07
February 17, 2022
Ep 15- TJ Ammond, Campsite 360
Ep 15- TJ Ammond, Campsite 360
Today's episode features TJ Ammond, Owner of Campsite 360 which helps campgrounds increase sales and exposure to campers across the country by integrating 360-degree photos with campground maps. He’ll share his thoughts on 360 videos and how this technology is changing the way consumers interact in the Camping industry. Let us know what you think! **** Follow us on Instagram: @outdooralliancespod Find us on LinkedIn: https://www.linkedin.com/company/outdooralliances-podcast/ Join our weekly marketing newsletter here: http://eepurl.com/hH_fjr Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
28:28
February 14, 2022
Ep 14- How to Market a New Campground
Ep 14- How to Market a New Campground
Let's talk marketing a new campground and quick tips for your marketing success. When starting a new project, the last thing on your mind is promoting and building an audience. Our goal is to change that. Let us know what you think!
09:22
February 11, 2022
Ep 13- Casey Cochran, Campspot
Ep 13- Casey Cochran, Campspot
Today's episode features Casey Cochran, Director of Business Development at Campspot, which offers user-friendly campground reservations software for outdoor hospitality properties across the U.S. and Canada, including RV parks, transient and seasonal parks, municipal campgrounds, festivals, event centers, family campgrounds, fairgrounds, and glamping resorts. He’ll share his thoughts on the current state of the Outdoor Hospitality industry, how campgrounds can apart and what’s new at Campspot. Let us know what you think! **** Follow us on Instagram: @outdooralliancespod Find us on LinkedIn: https://www.linkedin.com/company/outdooralliances-podcast/ Join our weekly marketing newsletter here: http://eepurl.com/hH_fjr Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
33:20
February 07, 2022
Ep 12- Florida RV Show Special with Geoff & JoAnne, My Bucket List Day
Ep 12- Florida RV Show Special with Geoff & JoAnne, My Bucket List Day
Today's episode features Geoff & JoAnne from My Bucket List Day. Geoff is also President at Global Wireless Business Solutions, a technology firm leading teams to develop various technologies to solve problems for large and small companies. Recently Geoff & JoJo traveled to Florida to attend the 2022 Florida RV Supershow. They’ll share about their experience at the RV show and the new things happening in the industry. Let us know what you think! **** Follow us on Instagram: @outdooralliancespod Find us on LinkedIn: https://www.linkedin.com/company/outdooralliances-podcast/ Join our weekly marketing newsletter here: http://eepurl.com/hH_fjr Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
32:35
January 31, 2022
Ep 11- How to Develop an RV Park with Sterling Dodd
Ep 11- How to Develop an RV Park with Sterling Dodd
Today's episode features Sterling Dodd talking about RV Park Development. Sterling acquires, manages, and sells destination-style RV parks and campgrounds with Wolf Hill Investments. He is also a Capital Advisor for Fervent Capital which specializes in capital advisory for owners and operators in the outdoor hospitality space. He’ll share his thoughts on how to develop and start an RV Park and the success strategies he’s learned from being in the industry. Let us know what you think! **** Follow us on Instagram: @outdooralliancespod Find us on LinkedIn: https://www.linkedin.com/company/outdooralliances-podcast/ Join our weekly marketing newsletter here: http://eepurl.com/hH_fjr Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
27:03
January 27, 2022
Ep 10- Holly Priestley, Multi-Media Storyteller & Coach
Ep 10- Holly Priestley, Multi-Media Storyteller & Coach
Today's episode features Holly Priestly, a Multimedia Storyteller & Writer. Holly has been living and traveling in her converted van for almost 3 years. She specializes in Written, Audio, & Visual Content Creation, Branding, and Audience Engagement. She'll share her thoughts on creating good content and what it means to start using the internet. As well as what it’s like to travel and work. Let us know what you think! **** Follow us on Instagram: @outdooralliancespod Find us on LinkedIn: https://www.linkedin.com/company/outdooralliances-podcast/ Join our weekly marketing newsletter here: http://eepurl.com/hH_fjr Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
31:16
January 24, 2022
Ep 9- How to Encourage More User-Generated Content
Ep 9- How to Encourage More User-Generated Content
Let's talk about creating more user-generated content and how to encourage your own guests to share pictures, videos, and testimonials that grow your campground and help you book more campsites. Let us know what you think! **** Follow us on Instagram: @outdooralliancespod Find us on LinkedIn: https://www.linkedin.com/company/outdooralliances-podcast/ Join our weekly marketing newsletter here: http://eepurl.com/hH_fjr Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
07:46
January 19, 2022
Ep 8- Kelly Jones, The Jenkins Organization
Ep 8- Kelly Jones, The Jenkins Organization
Today's episode features Kelly Jones, Vice President of RV Operations for The Jenkins Organization where she oversees their acquisition and development of RV resorts through the United States. Previously Vice President of Operations for Leisure Systems, Inc., the franchisor of the 85 Yogi Bear’s Jellystone Parks, her primary function was to work with franchisees to improve operations and facilitate revenue growth. Kelly also recently received the 2020 Herb Strauss Educational Impact Award from the National Association of RV Parks & Campgrounds (ARVC). She'll share Jenkin’s plans and expansion happening around the country and her take on the current state of the camping industry. Let us know what you think! **** Follow us on Instagram: @outdooralliancespod Find us on LinkedIn: https://www.linkedin.com/company/outdooralliances-podcast/ Join our weekly marketing newsletter here: http://eepurl.com/hH_fjr Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
26:52
January 16, 2022
Ep 7- Using Data & Reservation Systems
Ep 7- Using Data & Reservation Systems
Let's talk about Reservation systems and using your data to better understand your customers and market to them. Learn this technique and you’ll fill your campsites faster and generate more reservations quickly. Let us know what you think! **** Follow us on Instagram: @outdooralliancespod Find us on LinkedIn: https://www.linkedin.com/company/outdooralliances-podcast/ Join our weekly marketing newsletter here: http://eepurl.com/hH_fjr Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
14:34
January 14, 2022
Ep 5- Kerisa Tiongson, Outside Voice Marketing
Ep 5- Kerisa Tiongson, Outside Voice Marketing
Today's episode features Kerisa Tiongson owner of Outside Voice Digital Marketing which works with Outdoor, Adventure, and Travel businesses, owner of Vay-K Mode Travel planning. She is also a full-time RVer and travel writer. Kerisa, thank you so much for being with us. She'll share her perspective on the camping industry and her experience traveling the country over the last year. Let us know what you think! ****  Follow us on Instagram: @outdooralliancespod  Find us on LinkedIn: https://www.linkedin.com/company/outdooralliances-podcast/  Join our weekly marketing newsletter here: http://eepurl.com/hH_fjr  Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
33:27
January 02, 2022
Ep 4- Lori Severson, Campground Owners Expo
Ep 4- Lori Severson, Campground Owners Expo
Today's episode features Lori Severson from the Campground Owners Expo (COE), owner of Severson & Associates, a training, consulting, and marketing company, owner of Champion Riverside Resorts, Executive Director for the Wisconsin Association of Campground Owners, and a volunteer for the Gilbert Brown Foundation She'll share her thoughts on the show this year and we will get an opportunity to preview next year’s COE show. Let us know what you think! **** Follow us on Instagram: @outdooralliancespod Find us on LinkedIn: https://www.linkedin.com/company/outdooralliances-podcast/ Join our weekly marketing newsletter here: http://eepurl.com/hH_fjr Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
22:26
December 26, 2021
Ep 3- Sterling Dodd, Wolf Hill Investments
Ep 3- Sterling Dodd, Wolf Hill Investments
Today's episode features Sterling Dodd from Wolf Hill Investments which acquires, manages, and sells destination-style RV parks and campgrounds. Sterling is also a Capital Advisor for Fervent Capital which specializes in capital advisory for owners and operators in the outdoor hospitality space. He'll share his insights on how to invest in RV parks and campgrounds as alternative investments and the excitement coming to the Outdoor Hospitality industry. Let me know what you think! **** Follow us on Instagram: @outdooralliancespod Join our weekly marketing newsletter at: outdooralliances.com Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
33:40
December 20, 2021
Ep 2- How to Market Your Campground or RV Park in the Off-Season
Ep 2- How to Market Your Campground or RV Park in the Off-Season
Today's episode is the audio from a presentation on marketing your business in the off-season. Are you struggling? It’s probably because your Campground or RV Park isn’t optimized for growth and new reservations. Many owners and operators struggle because they don’t have a defined plan or strategy. Having the right plan can save you time and money and it allows you to make your marketing more effective. Join us and learn the skills to market better and bring you success.Enjoy and let us know what you think!Get the slide deck presentation here: https://www.slideshare.net/AlexBurkett1/offseason-marketing-for-campgrounds-rv-parksFollow us on social media: @outdooralliancesSee the full YouTube video here: https://www.youtube.com/channel/UC8jZQgpWTXDI0Eld7WTMPtwWant to become a guest on the show? Let us know! Send an email to podcast@outdooralliances.com
44:10
December 05, 2021
Ep 1- Jon Burek, Jellystone Park & Leisure Systems Inc.
Ep 1- Jon Burek, Jellystone Park & Leisure Systems Inc.
Today's episode features Jon Burek, Executive Vice President for Leisure Systems, Inc. the franchisor of Jellystone Parks. Leisure Systems, Inc. launched in 1969, and the Jellystone Park™ system is the second largest chain of campgrounds, boasting over 75 locations across the US and Canada. It was also ranked #1 in the Franchise Camping Category three of the last four years. He'll share his insights on how the pandemic has changed campground operations, what he's learned during this process, and how Jellystone Park continues to be a leader in the camping community with exciting new updates and changes. Let us know what you think!Follow us on social media: @outdooralliancesJoin our weekly marketing newsletter at: https://outdooralliances.comWant to become a guest on the show? Let us know! Send an email to podcast@outdooralliances.com
29:52
April 28, 2021
Intro: Welcome to the Outdoor Alliances Podcast
Intro: Welcome to the Outdoor Alliances Podcast
The Outdoor Alliances Podcast is the next-generation marketing podcast for Outdoor Hospitality Industry owners & professionals. Your source for marketing updates, business advice, and great conversations about all things in the Outdoor Hospitality industry.  Each week you can expect to hear about relatable experiences, helpful advice, and practical marketing advice to help your business grow. You'll also hear from campground owners and suppliers working in the industry and how their experiences have impacted them and their businesses. We hope this podcast will challenge you and help you grow. We're so excited you're here! Visit our website and subscribe here: podcast.outdooralliances.com
02:36
April 27, 2021