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Marketer of the Month

Marketer of the Month

By Outgrow
“The difficulty”, writes economist John Maynard Keynes, “lies not in the new ideas, but in escaping from the old ones.” In Outgrow’s Marketer of the Month podcast we explore the clash of the old and the new, of actuality and potentiality, and of necessity and abundance. Join us to listen to thought provoking guests ranging from the co-founders of Wikipedia, Tech Unicorn CXOs, Pulitzer Prize winners, Wharton Professors, and Forbes influencers.
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Cutting through the clutter - “content marketing” from the POV of the man who coined the term
After landing a successful exit with his Content Marketing Startup - Content Marketing Institute - Joe Pulizzi has been at the forefront of the content entrepreneurship era, pioneering the practice of content marketing. The author of several best-selling books, and a keynote speaker at more than 400 locations in 16 countries - he shares the story of his breakthrough and his observations on the emergence of the creator economy. What's On The Menu: Focusing on  doing one thing really, really well The evolution of content marketing since 2001 - building and monetizing an audience How original research yields useful content - and helps understand your audience The goal of your content is to establish trust with your audience Creator Economy and Content Entrepreneurship Breaking through with a research project
22:44
May 24, 2022
The Logistics of Revenue and Quality Driven Marketing with Wordpress.com's Director of Growth
A marketing fanatic since his teens - Phil Gamache is an incredibly talented and passionate SaaS Marketer with extensive skills in marketing technology, marketing automation and operations, conversion rate optimization, and customer data platforms. In this podcast - we learn the secret behind his rapid career growth in this ever-evolving world of marketing The right time to implement marketing automation The difference between B2B and B2C Conversion Rate Optimization (CRO) Marketing should drive revenue, not leads. Future-proofing the humans behind the tech - the role of low code and no code tools in marketing Focusing on lifecycle - driving engagement for existing users The key behind personalizing customer experience at scale
27:37
May 09, 2022
The artfulness of value exchange in marketing: Insights from a veteran marketer of 30 Years
From running an experiential guerilla agency to leading a cutting-edge strategy firm - in this podcast, we hear about Drew Neisser’s journey at Renegade and starting CMO huddles. Drew Neisser is the founder of Renegade, the award-winning strategic boutique for B2B innovators, and CMO Huddles, the fast-growing community of B2B CMOs. Described by Inc as one of the “sharpest minds” in marketing and by Jay Baer as “one of the strongest B2B marketing thinkers in the world,” Drew is uniquely wired as both a writer and strategist. He has helped dozens of CMOs build unbeatable brands and told the stories of over 450 marketing CATS via his top-rated podcast, Renegade Marketers Unite, his live streaming show, Renegade Marketers Live, and his column for Ad Age. What's on the Menu Finding your industry niche an maneuvering through a crisis The importance of building a collective understanding of your company Inspiration for developing Renegade’s CATS (Courageous, Artful, Thoughtful, Scientific) framework How to determine the true value of your content The importance of the client in marketing How to stand out as a brand in a competitive market
33:47
April 22, 2022
Ace your SEO Tactics, Content Marketing, and Marketing Campaigns with Jeff Baker
Jeff Baker is the Chief Marketing Officer at Brafton Inc. He is also the Co-host of the Above the Fold podcast. He also Advises and trains sales teams and leads pitch strategies. In this interview, we discuss with Jeff all things SEO. We gain insights on the scientific approach to writing content that gets you to rank for SEO. How startups should navigate content marketing and SEO by partnering up with smart minds. We also talk to him about how the pandemic has disrupted the content marketing space considering the growing digital fatigue. And finally, Jeff leaves us with some important tips on the SEO marketing trends in 2022. Tune in and get yourself SEO-ready.  What's on the Menu The future of SEO is content marketing SEO tips for startups Effectiveness of live webinars in light of digital fatigue Key to successful SEO, content, email, and inbound marketing SEO and content marketing trends for 2022
27:58
January 27, 2022
How to Excel at E-commerce Marketing Automation and Omnichannel Marketing with Rytis Lauris
Rytis Lauris is the Co-founder and CEO of Omnisend, an all-in-one omnichannel marketing automation platform for all e-commerce merchants. He and his marketing team simplify the complex processes of customer interaction lifecycle with the help of email marketing tools. In this interview, we discuss with him how Omnisend provides an all-in-one e-commerce marketing automation platform and tips for omnichannel marketing. How does Omnisend work in e-commerce marketing automation? Tips on omnichannel marketing How often should one send marketing emails to their audience? Omnisend’s Strategy for customer interaction lifecycle Email marketing vs other marketing channels
24:47
November 17, 2021
How to Align Sales and Marketing Teams with Automation
Dayle Hall is the CMO at Snaplogic. He is a marketing executive with 20+ years of experience across all the marketing disciplines, including demand generation, branding, analyst and public relations, product marketing, field marketing, design and creative services, events, and all aspects of digital marketing; web, email, community &, social media.  In this interview, we discuss with him how Snaplogic aligns sales and marketing teams with automation using its intelligent integration platform. What is Snaplogic? Aligning teams with automation Future of marketers trying new software Snaplogic and its intelligent integration platform for enterprises How to build your brand community using gamification? How AI contributes to the marketing initiatives of Snaplogic?
42:11
October 27, 2021
How to Sell Your Company with FE International’s Thomas Smale
Thomas Smale is the CEO of FE International, Inc. He founded FE International in 2010, growing the business with zero funds from the ground up and consistently doubling annual revenue, as well as the average deal size. He specializes in advising in the M&A of SaaS, e-commerce, affiliate, and content businesses. In this interview, we discuss with him how FE International works and SaaS valuation. How does Thomas manage 1100 successful e-commerce deals? Explore the goals, ambitions, and the beginning of FE International. What is the good timing for an exit for your business? How has the graph of the SaaS industry changed due to Covid? How does the complete valuation process take place? Tips to increase the valuation of a company.
25:47
October 21, 2021
Ace Your Referral Marketing: Tips From The Chief Advocate Of ReferralCandy
Raul Galera is the Chief Advocate at ReferralCandy, an app that helps eCommerce stores run customer referral programs, boosting their customer retention and word-of-mouth sales. In this interview, we talk to Raul about referral marketing, affiliate marketing, and influencer marketing. How businesses can get started with their referral marketing journey and dig deeper into ReferralCandy's success. How Referralcandy is different from other marketing platforms What are some key points to remember while launching a new referral program? How their customers use ReferralCandy for their influencer marketing campaigns Key differences between referral marketing and affiliate marketing How countries are working in the cybersecurity field How to weave your brand’s community in the big web of community marketing
25:46
October 20, 2021
How to Grow a Health and Wellness Brand From Scratch with Dr. Wei-Shin
Dr. Wei-Shin is the inventor, co-founder, and CEO of AcousticSheep, LLC, makers of SleepPhones, the first headphones for sleep, and RunPhones, fitness headphones. In this interview, we speak to her about SleepPhones and her transition from being a doctor to an entrepreneur. What are SleepPhones? Her journey from being a doctor to an entrepreneur? Her go-to advertising or marketing strategy for SleepPhones ASMR growth in the past 10 years How affiliate marketing has helped her business Picking the right influencers to partner with
34:27
October 14, 2021
Tips for Starting a Podcast with Internet Oscars Winner and Dark Net activist Jack Rhysider
Jack Rhysider is a veteran to the security world. He gained his professional knowledge of security by working in a Security Operations Center for a Fortune 500 company, a place to where threats are detected and stopped. During that time he was exposed to hundreds of client’s networks ranging from schools, to government, to banks, and commercial organizations.
29:05
October 14, 2021
Lessons On Boosting Organic Traffic From 0 to 1.5M With The Lead Innovator of Respona
Farzad Rashidi is the Lead Innovator at Respona, At Visme he helped the company gain over 8 million users and pass 2M monthly organic traffic. In this interview, we discuss with him the success of Visme and the founding of Respona. Exploring the story of Respona from creating content to solving the problem of lead generation Solving the marketing puzzle: SEO and content Insight on Influencer marketing for B2B SaaS Will video content be at its peak by 2022? Exploring the content channel trends like TikTok  Boosting organic traffic of Visme from 0 to 1.5 million
33:37
October 08, 2021
Marketing Strategies for the Travel Accommodation Industry with Andrew McNulty
Andrew is the co-founder of Touch Stay, a software service that enables hosts and managers in the short-term rental industry to create digital guidebooks for their guests. In the past, he has worked for 15 years in the luxury fashion industry holding C-level positions at brands like Gucci, Alexander McQueen, and Victoria Beckham. In this interview, we talk to him about his time at Gucci, his transition from being a CXO to starting his own company, and the future of the travel industry. So hop on! From being a CFO at Gucci to starting his company Post-pandemic future of the short-term rental industry Reducing the carbon footprint using digital guest books Airbnb and the strength of creating a community Best ways rental industries can generate feedback How Touch Stay is tackling the post-pandemic surge in travel
36:31
September 10, 2021
How to Learn From Your Competitors with Mailshake’s Sujan Patel
Sujan is the managing partner at Ramp Ventures which are the makers of Mailshake, VoilaNorbert.com, RIghtinbox.com, and other sales & marketing SaaS companies. In this interview, we talk to him about Mailshake, his insights on where the no-codes pace is headed, some of the most pertinent questions about bootstrapped startups, the sales tech and HR tech space, and much more. When and why he decided to double down on Mailshake What sets Mailshake apart from other sales engagement platforms Where is the market for no-code tools headed? The hockey stick-like growth and the transition to growth hacking Personal branding and the opportunities it holds for founders Markets, a zero-sum game?
33:23
August 19, 2021
Rebooting the Post-Pandemic Events Industry with Jonathan Kazarian
Jon Kazarian is the CEO and Founder of Accelevents, a leading virtual & hybrid events platform. He started in the fundraising space, expanding into the ticketing business before finally moving into the virtual events industry when the pandemic hit. Since then, Accelevents has grown exponentially. In this interview, we talk to Jon about the secret sauce behind growing his virtual events business and his future plans for Accelevents How Accelevents competes with the established players in the virtual events field Renaissance for the physical events industry and the future of virtual events A successful marketing campaign launched by Accelevents The rise and fall of social audio platforms An impending backlash against digital events? Live events vs pre-produced events
23:38
August 05, 2021
Sherlock Holmes Level Investigative Marketing with Ross Simmonds
Ross Simmonds is the founder of Foundation, a content marketing agency. Ross has worked closely with Fortune 500 companies. He’s been published in Forbes, Huffington Post, Business Insider, to name a few. He was named in Mashable as one of the top Snapchat marketers in the world, and he has shared his thoughts on marketing and tech around the globe at conferences and events, such as SearchLove, CTAConf, MozCon, and more. Has content creation peaked out? Tik Tok as an emerging marketing channel for B2B businesses The transition from CREAM to DREAM His aim behind establishing Foundation How his journey began in the field of content marketing How marketers can ensure originality in their content marketing efforts
29:51
July 29, 2021
Future of Internet, Algorithms, and Democratized Media with Jeff Bullas
Jeff is a digital entrepreneur, marketing blogger, keynote speaker, digital strategist, and bestselling author. His mission is to "Inspire and educate entrepreneurs to grow their business in a digital world”. The jeffbullas.com website receives over 5 million visitors a year. Among other achievements, he has been listed on Forbes as one of the “Top 20 Influencers of CMO’s”. In this episode, we talk about - One unique aspect about social media in 2009 and how it has changed Capitalization of social media and the incomprehensible algorithms What democratized media will look like in the future How he built a 25 million+ readership One significant way in which he is using AI in his business Post-COVID impact on his business Long term prediction on the future of the internet
34:54
July 27, 2021
Killing the Desk Phone and Other Marketing Gambits with the CMO of Dialpad
Branding is a tough nut to crack. But we have got you covered. In this episode, we talk to Morgan Norman, ex-Global Content Marketer at Ring Central, ex-SVP of Marketing & Chief Creative Officer at Zuoro and Netsuite, and ex-Chief Marketing Officer (CMO) at Copper. He is currently the Chief Marketing Officer at Dialpad, an AI-driven, cloud-native business communications platform.  What sets Dialpad apart from other business communication platforms Common marketing trends we are seeing amongst big companies Morgan’s take on influencer marketing and personal brands How branding for SaaS differs from branding for non-saas products Morgan's greatest digital marketing success story Key factors one should focus on while launching a product in a completely new region
40:35
July 15, 2021
Successfully Running the Next Generation Online Education Platform with the Co-Founder of Novakid
Maxim Azarov is the co-founder and CEO of Novakid an early English learning platform that helps kids across the globe to learn English online, through native-speaking teachers. They use AI-powered games and training apps to increase engagement and promote English speaking and comprehension. About Novakid and how it was started  Ensuring personalization in teaching  Impact of COVID 19 and Novakid’s post-pandemic strategy Startups and companies that have been an inspiration behind Novakid Future of edtech  Hiring during times of COVID 19
20:31
July 09, 2021
Youtility and Radical Relevancy with Jay Baer
A 7th-generation entrepreneur, author of 6 best-selling business books, and founder of 5 multi-million dollar companies, Tune into listen to Jay, founder of Convince & Convert Consulting, a digital marketing and customer experience advisory firm that helps the world's most iconic brands gain and keep more customers. Studying the audience correctly Influencer marketing and the correct platform Becoming a bridge for our client’s client How can you make the customer journey effortless? Right modality and the message triangle Using highly relevant content
34:19
June 23, 2021
Discussing the Future of Event Marketing with the Digital Futurist
A digital futurist keynote speaker who translates the trends of tomorrow to inspire change, Tune in to listen to Brian who has been recognized as a Top 20 Digital Transformation Influencer; a Top 50 Most-Mentioned User by CMOs on Twitter, and a Top 25 Social Business Leader of the Future by The Economist. iSocialFanz and his life journey Cybersecurity and leveraging online events Using time and attention as an asset Finding harmony between technology and humanity Redesigning offline events ADHD, mental health and empathy
34:19
June 18, 2021
Redefining the Marketing Function for the Modern Era with Nick Primola
Tune in to listen to Nick who is an Executive Vice President & Head of Industry Leadership and CMO Practice at the Association of National Advertisers as he talks about how you can build a business with sustainable, scalable, and strategic growth. How does ANA drive growth? Problems, opportunities and the future of marketing B4H(business for humans) business growth strategy CMOs, an integral part of driving the business Trust and authenticity the biggest moats of a brand Alignment of business around a purpose
27:41
June 11, 2021
Using AI to Optimize Content Performance with Alexander De Ridder
Tune in to listen to Alexander De Ridder, the mastermind behind the award-winning technology, INK, that helped deliver over 1 million more organic visitors per month for Fortune 100 companies and freelance content creators alike. What is inkforall.com and its use. Navigation for content creators Backlink building and authority building Pioneered authority metrics Why is signing content important? Blockchain technology to proof identity
22:27
June 09, 2021
How to Maintain 100 TikTok Influencer Touch Points per Month to Boost Your Brand
Tune in to listen to Daisy Jing, an OG YouTube vlogger, founder of a multi-million beauty product line named Banish as she talks about how she bootstrapped her business that ranked #152nd fastest-growing company in INC500 and included in Forbes 30 under 30.  Banish and its journey Her entrepreneurial journey How can one figure out their niche? Staying relevant and sourcing sustainable Communicating brand and customers values Why is resonating with the audience important on TikTok?
28:57
June 03, 2021
Using AI and Machine Learning to Hunt Scholarships
Organizer of global tech events and an expert in remote team management, tune in to listen to David Tabachnikov, CEO of ScholarshipOwl, as he talks about how he is making private scholarships in the US a viable alternative to student loans. What is ScholarshipOwl? Working remotely vs working from home Covid’s impact on the education industry Role of education in networking Importance of community channels before paid channels Finding the correct platform for your audience
22:35
May 31, 2021
An Author's Guide to Ideal Influencer Marketing with Neal Schaffer
True influence is about leveraging authenticity. Tune in to listen to how you can go about sparking business growth through a uniquely innovative and data-driven approach to influencer marketing with Neal Schaffer. In the podcast, we discuss the following - Fractional CMO and how does it work Elements of Influencer marketing Symptoms of the gig economy Flexibility and recession Nano, micro and macro-influencers Content amplification and creation Converting influencers/users into brand ambassadors
35:31
May 27, 2021
Crash Course On Digital Marketing With A Top 100 CX Thought Leader, Christoph Trappe
New marketing is about relationships and not the medium. Tune in to listen to Christoph Trappe, counted amongst the global top 14 content marketers, top 40 B2B marketers, top 100 CX thought leaders and top 24 digital marketers as he talks about how you can leverage the most out of the tools present today. We delve deeper into -  What is Voxpopme? Finding the correct audience. The reality of digital marketing Figuring out the USP Twitter and its side effects Using customer feedback to implement strategies
27:55
May 26, 2021
Forbes 30 Under 30: Growing In The Influencer Marketing Industry With Philip Hui Bon Hoa
Listen to how Phillip Hui-Bon-Hua, partner at Slope and founder of Abacus Growth showcases the correct way of choosing Influencers that aligns with your brand, helps improve your key metrics like CTRs, improves your influencer marketing on TikTok, and much more Trends in Influencer Marketing The life cycle of Influencers Influencer Marketing With Tiktok Tiktok Vs Instagram How to choose the correct Influencer for your brand Organic Promotion ClubHouse: A new marketing platform
23:12
May 25, 2021
Using Technology to Personalize Luxury Shopping Experience with Slisha Kankariya
Recently featured on Mornings with Maria Bartiromo, Forbes and named #18 on the INC 5000 list, WithClarity has grown 900% in the last year alone from $2 to $20 million in revenue. Tune in to listen to Slisha Kankariya, CMO WithClarity and a third-generation jeweller in the diamond industry as she talks about the trends in the luxury industry. Bridging the online and offline gap Getting acquainted with diamonds Focusing on ethical and sustainable products 3D printing and laser techniques Shifting towards lab-created diamonds from natural diamonds Educating with specific intelligent answers
23:32
May 18, 2021
Tapping into The Franchising Industry with Rune Sovndahl
Founder of a successful franchise company Fantastic Services (serving 3,30,000 clients), an avid business talker, author, cave diver and a trained chef. Tune in to listen as Rune discusses his insights, strategies, and best practices for starting and running a franchise company. Reskilling employees in covid times Scaling a franchise company Being creative to make it work Keeping your customers Maintaining a work-life balance Bootstrapping and its benefits Getting the business model right
39:04
May 11, 2021
Learning Marketing Techniques and Trends for Real Estate with Aaron Norris
An industry nerd in the real estate, investing, and marketing space, Aaron has been featured on Forbes.com, Think Realty Magazine, and BiggerPockets.com. Tune in to find out how small businesses can use public records data to right-bound their marketing and find off-market deals. The use of data in marketing Right platforms to hunt for trends Relationship building and content creation Data stacking techniques The new hybrid work environment Innovation in the new market space
18:16
April 28, 2021
Mastering the Art of SEO with Shopify's Director of SEO, Kevin Indig
Today it’s all about getting the targeted and relevant traffic. But SEO can be a tricky thing to master, given how much it changes every day. Tune in with Kevin Indig to find some actionable SEO strategies that work and learn how to obtain insights from data. Here’s what else you will find more information on: Forecasting SEO and its optimization Sizing the potential of your traffic The funnel analogy Building a personal brand The complexity of SEO search Finding the right medium Finding correct user intent
31:34
April 23, 2021
Unfiltered: From learning to code in rehab to becoming a 5x founder with Dan Martell
In this week’s episode of Marketer of the Month, we have Dan Martell, founder of SaaS Academy, award-winning angel investor, and  5x founder. We talk to him about - His company and how serious an entrepreneur needs to be to scale their business Steps involved in the startup journey Why ethics are important in building a business Breaking the law and bending the rules Monopoly in the SaaS industry and whether this industry is saturated Competition shifting to the east with rising startup culture and a rise in the number of Unicorns every year.
29:11
April 19, 2021
Crash Course On B2B Marketing With Joel Harrison, Co-founder of B2B Marketing, a go-to resource for B2B marketers across the globe
From starting a magazine in 2004 to growing it into a go-to resource for B2B marketers across the globe, Joel has seen it all. Tune in as we talk to him about all things B2B and his secret sauce behind building b2bmarketing.net
18:56
April 13, 2021
Forbes 30 Under 30: Offering Personalized Solutions To Drive Sales with Randy Rayess
Personalization has taken hold. Wherever we look customers want results and information that suit their unique needs. They don't want to go through pages upon pages of ebooks and whitepapers just to scout a couple of lines that could possibly help them. And so, tackling this novel problem in the age of growing platform businesses, and information explosion is Randy Rayess - co-founder of Outgrow.co and recent Forbes 30 under 30 awardee. Listen in as he talks about - How he stumbled upon the idea of creating interactive experiences What industries are seeing huge adoption of interactive content Some strategies that helped his business to sail through during the COVID induced lockdown What new tools and technologies is he looking to expand his business into  His learnings and mistakes and his advice to an under 30 budding entrepreneur 
16:16
March 23, 2021
Forbes 30 Under 30: How Viralspace.ai Is Helping Big Names With AI and Data-Driven Decision Making
These founders met on a spreadsheet and a Linkedin cold message and what ensued is a company that uses data-driven insights to help big businesses in their digital marketing strategies. Tune in as Michelle Lu, Apoora Dornadula, and Hiro Tien talk about Viralspace.ai, their lives before it, and much more! We cover topics including - Navigating entrepreneurship The success story of ViralSpace.ai Importance of data-driven marketing Launching products on different platforms The hustle and hard work that is required to build businesses  Remote working and how COVID 19 impacted their business
37:22
March 12, 2021
Forbes 30 Under 30: Using Technology To Optimize Interactive Ad Campaigns And Drive Results With Alex Merutka
With big names like NIKE, ABC as his clients, Alex has set high standards for companies with his startup Craftsmen Plus. Tune in as he talks about interactive ad campaigns, the video industry, his foray into the European markets, and much more.  We some amazing questions lined up for him - About Craftsmen Plus About interactive ad videos How will the video industry expand in the coming years? Getting big clients like NIKE, ABC One piece of advice for someone who is starting up
26:13
March 11, 2021
From Selling Homes to Becoming a Coach - Krista Mashore, Speaker, Digital Marketing Coach, Author of 4 Best-Selling Books
Want to know how a realtor selling 100+ homes in a year got her business from 0 to 7.4 million dollars in just 25 short months? We have got you covered. Tune in to this episode as she talks about - The presence of video marketing in post-pandemic digital marketing  Video Marketing in the real estate industry Tips and tricks to get your clients to do video marketing Shifting from the real estate industry to digital marketing Is real estate surging? Some of her favorite social media strategies to build brands  Acing the referral marketing niche 
29:17
March 10, 2021
Hustling Her Way Through Entrepreneurship: Carolina Millan - Consultant, International Speaker, Host of “Beyond the Hustle” Podcast
From starting her job as an HR during the 2008 financial crisis to building a personal brand and tapping into the affiliate marketing space, Carolina has seen it all. Let's draw lessons from her journey as an affiliate marketer, a digital marketing consultant, podcast host, and international speaker. This insightful session covers the following topics - Learnings from her affiliate marketing experience  Her advice to someone who is starting out as an affiliate marketer How she helps her clients  How she expanded into newer markets  What she loves the most about her work Whether starting a podcast was always part of the plan  What's next for her and her work in 2021
21:15
March 04, 2021
Leveraging the Membership Model: Lessons from Netflix with Robbie Baxter, Author of The Membership Economy
Have you wondered how Netflix used the subscription model and why they saw value in it? Listen to Robbie Baxter, author of the book - The membership Economy as she talks about the importance of the membership model and how businesses can leverage it.  She discusses her learnings including - Her book - The Membership Economy and what led to the book How client expectations have changed with regards to consultancies   What the membership economy is really about and who can benefit from it What customers want - memberships, subscriptions, or freemiums What according to her is the best way to build the perfect acquisition funnel Which company according to her has best utilized the membership strategy 
23:01
February 23, 2021
Virtual Stages: Impact of COVID19 on the Event Industry with Blair Nichols
Keynote speakers have been adapting to the normal. But what do behind the scenes of this industry look like? Join us we talk to Blair Nichols, director of stages at Advance Your Reach, about the events industry. He talks about - How he entered the speaking industry and his association with Advance your reach How COVID has impacted the event industry How new players have entered this market and will we see more online events  What the future for offline stage events looks like How networking can be captured online What should conferences change in 2021 to stay relevant  His learnings from hosting - Inside the Greenroom podcast
25:02
February 17, 2021
Forbes 30 Under 30: The Digital Marketing Revolution with Kyle Kuhns
Wonder what it's like to live the life of an artist manager? The glamour and the fun? Well, there's a lot that comes along with it. Tune in to our latest episode of the Marketer of the Month podcast with Kyle Kuhns, the Forbes 30 under 30 founder of XX Artists. He talks about the digital marketing revolution and its impact on the artist industry. In this podcast, he answers some more questions about: His journey in the artist management industry.  Agency life v/s artist management.  The future of the industry!  Sounds interesting, right? Well, what are you waiting for! 
19:52
February 04, 2021
How To Stay "Evergreen" In The Podcasting Industry with Matt Wolfe
Worried about starting a podcast? Well, everybody is. And that's why we brought Matt Wolfe - co host at Hustle and Flowchart and the co-founder of Evergreen Profits on our Marketer of the Month podcast. Tune is to learn the art of podcasting and blogging from him.  What is the right way to grow a podcast? Which platform works the best? Blogging v/s podcasting? These are just some of the questions that Matt will answer for you in this episode!  
23:36
February 02, 2021
Running The Race: Building A Business In The Fitness Industry with Nicholas Bayerle
Building a business can be a tricky thing, no matter which industry you're in. Nicholas Bayerle, CEO of Billion Dollar Body is here with us today to guide you through the mechanics of developing a successful podcast. They are all about creating 3 dimensional businessmen dominating in health, wealth and relationships. Who says you have to give up one for the other? These guys are doing it all!  Learn about what Nicholas thinks of the fitness influencer culture of today, the role of social media, marketing strategies and things every entrepreneur should be mindful of while creating their brand. 
34:20
January 21, 2021
How To Sell To Your Audience Without Getting Too 'Salesy' with Chad Sanderson
Marketing techniques have grown and so has your audience.  Customers no longer want to just be sold to, which is not as easy a task as it seems. You need to center your marketing strategies around your customers' needs. And we have Chad Sanderson to help you do just that. Check out our latest episode of the Marketer of The Month podcast to learn how you can engage your customers with your product without coming off as too 'salesy'. 
26:49
January 05, 2021
Wharton Marketing Professor and New York Times Best-Selling Author, Dr. Jonah Berger talks about Uncertainty, Reactance, & Polarization: Navigating 2021's Revolutionized Digital Marketing Landscape
Dr. Berger has published dozens of articles in top‐tier academic journals and teaches Wharton’s highest rated online course. His work has been covered to by the New York Times, Wall Street Journal, and Harvard Business Review. He is the internationally bestselling author of multiple books including Contagious: Why Things Catch On (over half a million copies in print in over 30 languages) and Invisible Influence: The Hidden Forces that Shape Behavior. He has been a keynote speaker at SXSW, Cannes Lions and has consulted for companies like Apple, Google, GE, Nike, Coca-Cola,  and the Gates Foundation. In this episode we explore the lessons from his latest book 'The Catalyst: How to Change Anyone's Mind' for the revolutionsed digital marketing landscape of 2021.
25:13
December 01, 2020
Yelp's Emily Washcovick on How to Boost Your Marketing for the Upcoming Online Black Friday/Xmas Shopping Season
Due to the impact of the coronavirus this year's shopping season is likely to move online with Walmart, Macy's and other retailers having already taken steps in that direction. Have you taken the necessary steps to prepare your business for the season?   For this episode, we have Emily Washcovick, the Senior Field Marketing Manager at Yelp. She talks about how small businesses can up their e-commerce game.
28:13
November 19, 2020
Multi-award winning Marketing Technologist and Founder and CEO of SocialFix, Terry Tateossian, talks about Tricks of the Trade : How to Lead a Successful Paid Campaign
We have Terry Tateossian with us, the Founder and CEO of SocialFix, a top digital marketing agency. Join us on this podcast as Terry Tateossian tells you the right secrets for a good social media paid campaign.    - How did SocialFix become what it is today from a social network to a digital marketing agency?   - What is the most important thing to keep in mind when creating a good social media strategy for quality leads?  - A successful paid campaign - a science or an art?    Tune in now!
30:57
October 12, 2020
Forbes' Top Marketing Influencer Leonard Kim on How To Create High Converting Content
In today's episode of our Marketer of the Month podcast with Leonard Kim, a personal branding expert, speaker and author, we explore how content should be created not just to attract, but to convert. And only content that adds value can work in the long term.  So tune in to learn how you can create quality content to push your marketing strategy a step ahead. 
54:54
September 21, 2020
CEO and Co-founder of SEO software company, Moz, and SparkToro, Rand Fishkin on Finding, Building And Becoming The Right Audience
We have Rand Fishkin with us, the Founder and CEO of SparkToro, a company specializing in high-quality market research and audience intelligence. Join us on this podcast as Rand Fishkin answers some intense questions on how you can find the right audience and create your own space in a market dominated by the big players.    - Learn about Rand Fishkin, his role, his vision and his story behind the name "Spark Toro".    - Listen to us talk about how important it is to find the right audience. Identify the best ways to source traffic and new avenues in the market.   - Explore the future of SEO and what it holds for the techniques of marketing.    Tune in now!
32:03
September 09, 2020
Founder and CEO of Growth Machine, Nat Eliason on Pinning the Road To Customer Engagement
We have Nat Eliason with us, the Founder and CEO of Growth Machine, a company specializing in SEO-first content marketing. Tune in to learn his tried and tested maxims of customer engagement. Is Pinterest the right way to go? Learn about some common mistakes marketers make with Pinterest and how you can use the traffic to boost your business. Why does interactive content work? Nat talks about how and why interactive content like outcome quizzes works better than static content. What stops your users from purchasing your product? Understand the consumer psyche and optimize your conversion rates to gain more customers.
16:30
August 31, 2020
Expert marketer Gail Gardner on How Do Small Businesses Make it BIG?
Expert marketer Gail Gardner talks about everything you need to help your small business make it BIG!
57:01
August 05, 2020
Pulitzer Prize-winning journalist, Amy Vernon on Effective Or Not - Community Building, Authentic Branding And More
Amy is the Director of Brand and Digital Strategy for Kaiju Capital and a Pulitzer Prize-winning journalist. In this episode, we have an insightful conversation with her.  - From her journey into marketing to her experience in customer building.   - How to deal with a negative review crisis on social media?  - What is the most important part of building an online community?  - What makes a brand authentic?  - Influencer marketing - yay or nay?    These are some questions Amy answers in a fun-filled session with Saksham and Anoushka, our people here at Outgrow!
34:57
August 04, 2020
Co-founder of Wikipedia, Dr. Larry Sanger on The Unbearable Rightness of Truth: Technology, Knowledge, and Fake News in the Information Age
In this interview, Dr. Larry Sanger, the co-founder of Wikipedia, talks about: The commercialization of knowledge and the role of open-source technology The rise of online quizzes and calculators that gamify knowledge and provide infographic and targeted information The origin of the online Encyclopaedia in the Information Age and how blockchain can revolutionize it Information glut in the Information Age and its consequences: forged articles, fake news, and dubious sources The popular “distrust” of experts in the Information Age and how technology can combat it Note: This interview has been shared as both a podcast and a longer webinar. 
01:13:46
May 13, 2020
Skills You Can Pick up Online During COVID-19 Social Distancing
- Will the recession wipe out smaller companies and leave big companies without much competition? - Marketable skills one can work on during this time of social distancing - What skills (professional or personal) will managers, in general, be looking out for after the epidemic. - What are some of the ways in which people can make money online during this time if they’ve been laid off - Why is there a perceived need to pick up a skill during the epidemic, during this human crisis? And what does it say about our age? - Resources: Free Ivy League Online Courses, Affiliate Programs, Freelancing Websites
01:16:25
April 17, 2020
One of the most followed investors on eToro, Jeppe Kirk Bonde on how to Invest like the Best
Much like marketing, investing requires a good strategy and finesse. However, if you're a novice investor like us, this must seem like a mammoth task. Not anymore! Jeppe Kirk Bonde, one of the most followed investors on eToro, is here to help!
55:19
October 04, 2019
Rapid Fire Interview with the Author of Superfans Pat Flynn
Hear us interview the author of Superfans Pat Flynn! Pat is the owner of smartpassiveincome.com as well as an avid blogger, podcaster, & a Wall Street Journal best-selling author.
15:36
September 18, 2019
Social media storytelling specialist, Julia Campbell on The Art of Storytelling in the Digital Age
In this age of ever-shortening attention spans, you may worry that your digital strategy must involve every trend that comes along. Not true! Join us as we talk to our Marketer of the Month Julia Campbell disabuse you of these beliefs, offering practical guidelines to find digital marketing strategies that are right for you.
55:09
September 03, 2019
SEO Consultant, Polemic Digital, Barry Adams on The Insider's Guide to SEO in 2019
While SEO is one of the best ways to improve your digital marketing efforts, it's also one of the hardest. Join us as we discuss link building, ranking better on Google, and much more with our Marketer of the Month Barry Adams, SEO Consultant, Polemic Digital.
30:49
August 07, 2019
What I Learned Doing Content Marketing for 300+ Companies with Nadav Dakner
As every smart marketer knows, success is no accident. It's always good to learn from the best. Find out what Nadav Dakner, Founder and CEO of InboundJunction, learned doing Content marketing for 300+ companies.
52:06
July 02, 2019