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Marketer of the Month

Marketer of the Month

By Outgrow

“The difficulty”, writes Keynes, “lies not in the new ideas, but in escaping from the old ones.” Outgrow’s Marketer of the Month podcast documents this tussle of the old and the new across 21 different industries. Tune in to listen to thought-provoking guests ranging from the co-founders of Wikipedia, Tech Unicorn CXOs, Anonymous Collective, Pulitzer Prize winners, Professors, and (of course) Tiktokers!
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Using AI to Optimize Content Performance with Alexander De Ridder

Marketer of the MonthJun 09, 2021

00:00
22:27
EPISODE 183- The Next Frontier for AI is On-Device: Qualcomm CMO Don McGuire on why Hybrid AI is the key to Broad AI Adoption

EPISODE 183- The Next Frontier for AI is On-Device: Qualcomm CMO Don McGuire on why Hybrid AI is the key to Broad AI Adoption

Don McGuire, CMO of Qualcomm, brings over 25 years of experience spanning service provider, device OEM, content/applications, and semiconductor sectors. A decisive and high-energy leader, he excels in creating innovative marketing campaigns and collaborative partnerships to launch cutting-edge products, notably in 5G technologies.


On The Menu:


1. Enhancing device capabilities for user benefit through efficient on-device AI.

2. Potential privacy risks and benefits of on-device AI proliferation.

3. Scaling AI across devices, edge, and cloud for sustainability and user benefits.

4. Ensuring stakeholder alignment and cybersecurity in AI integration.

5. Measuring awareness, sentiment, and brand affinity for ROI assessment.

6. Separating B2B and B2C branding for audience-led storytelling.

7. Embracing AI for augmentation, not replacement, with governance and principles.


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#DonMcGuire #Qualcomm #MarketerOfTheMonth #SME #Ai #Outgrow #Podcastoftheday #MarketingPodcast #FutureofAi

Apr 15, 202416:50
Snippet: Scott Brinker VP of Platform Ecosystem at HubSpot, Prioritizes Capabilities for Business Growth.
Apr 08, 202400:54
Snippet: Ariel Garten⁠ Founder of ⁠Muse by Interaxon Inc.⁠, Delves into the Essentials of Entrepreneurship! 
Apr 07, 202400:55
Snippet: Carol Carpenter⁠, CMO of ⁠Unity⁠ Discusses AI Fatigue! 

Snippet: Carol Carpenter⁠, CMO of ⁠Unity⁠ Discusses AI Fatigue! 

She addresses the phenomenon of "AI fatigue" at the Collision Conf. She highlights the importance of accurately defining AI to drive genuine advancements.

Watch the full episode here 👉 https://bit.ly/3TK0Wtr



Apr 06, 202400:46
Snippet: Julien Bertolini⁠,  IoT expert at ⁠Volvo Group⁠ Explores Global Community Challenges!
Apr 05, 202400:53
EPISODE 182- Wired for the Future: AI, Sustainability, and Telecom Resilience with Jukka-Pekka Salmenkaita

EPISODE 182- Wired for the Future: AI, Sustainability, and Telecom Resilience with Jukka-Pekka Salmenkaita

Jukka-Pekka Salmenkaita, VP of AI and Special Projects at Elisa is an entrepreneurial data science executive with a corporate venture and startup background. His passion lies in defining and bringing new business initiatives to life, showcasing a strong commitment to turning innovative ideas into practical realities. His diverse expertise positions him as a driving force in shaping and implementing transformative projects at the intersection of artificial intelligence and special initiatives within Elisa.


On The Menu:


1. Elisa provides software solutions for various industries globally.

2. Polystar's telco data platform extracts data for intelligent operations in telecom networks.

3. Sustainable practices focus on upgrading energy purchasing policies and minimizing consumption.

4. Prioritizes both control capabilities and physical hardware backup to ensure network stability.

5. AI plays a crucial role in future technologies, enabling better solutions on top of reliable connectivity.

6. Government funding accelerates market experiments and supports innovative solutions at early stages


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#JukkaPekkaSalmenkaita #Elisa #MarketerOfTheMonth #Telecom #Ai #GoogleLSA #Outgrow #Podcastoftheday #MarketingPodcast #FutureofAi

Apr 03, 202430:22
Snippet: Elias Rubel Founder and CEO of MatterMade Talks about Clear Expectations and Adaptive Leadership.
Apr 01, 202400:60
Snippet: ⁠Julien Bertolini⁠, an IoT Expert at ⁠Volvo Group⁠ Explores Cybersecurity.
Mar 31, 202400:44
Snippet:  ⁠Steven Levy⁠, Editor at Large for ⁠WIRED⁠ Explores the Digital Frontier! 🌐
Mar 30, 202401:03
Snippet: ⁠Thomas Holl⁠, MD & Co-founder Unveils Startup Growth Insights!
Mar 29, 202400:53
EPISODE 181- Google LSAs: The Accelerator for Marketing Success with Ryan Steinolfson

EPISODE 181- Google LSAs: The Accelerator for Marketing Success with Ryan Steinolfson

Ryan Steinolfson, founder of Accelerate Marketing, is at the forefront of local service ads and reputation management. With over 12 years of experience, his agency excels in Google Local Service Ads (GLSA), Google Screened, Google Guaranteed, and other digital marketing tools, providing top-notch services for local businesses. Passionate about enhancing online visibility and reputation, his expertise lies in optimizing Google Business Profiles, call tracking services, and delivering comprehensive reputation management solutions.


On The Menu:


1. Emphasizes the importance of Google LSAs and Maps for business visibility.

2. Discuss using CRM tools like GoHighLevel and CallRail to supplement Google's limitations.

3. Describes the ideal client as someone willing to invest, increase budgets, and actively participate in the marketing process.

4. Highlights a diverse and unique schedule, involving communication with the team, podcast recordings, and client meetings.

5. Acknowledges the rapid pace of marketing and emphasizes the importance of daily practices like meditation to stay intentional and focused.

6. Expresses interest in growing own food through a food forest on a newly purchased property and the enjoyment of business as a team sport.


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#RyanSteinolfson #MarketingStrategies #MarketerOfTheMonth #Marketing #Success #GoogleLSA #Outgrow #Podcastoftheday #MarketingPodcast #FutureofNetwork

Mar 27, 202437:15
Snippet: Jay McBain Chief Analyst of Canalys, Predicts Business Model Transformation in 5 Years. 
Mar 24, 202400:60
Snippet: ⁠Liza Landsman⁠, CEO at ⁠Stash⁠, Uncovers a Common Misconception.
Mar 23, 202400:49
Snippet: ⁠Steven Levy⁠, Editor at Large for ⁠WIRED⁠, Delves into the World of Mixed Reality.

Snippet: ⁠Steven Levy⁠, Editor at Large for ⁠WIRED⁠, Delves into the World of Mixed Reality.

He talks about the contrasting visions of Meta and Apple. While Meta envisions it as a gaming and social interaction tool, Apple sees it integrated into interfaces for workplace applications. Despite differing perspectives, both companies share the same underlying technology.

Catch the insightful discussion here 👉 https://bit.ly/45rvHH8



Mar 22, 202401:32
EPISODE 180- Network as a Service: Colt's Eduardo Pérez on the Future of Network Connectivity

EPISODE 180- Network as a Service: Colt's Eduardo Pérez on the Future of Network Connectivity

Eduardo Pérez, Senior Lead of Strategy and Innovation at Colt Technology Services, is a seasoned telecom professional with a decade of international experience in digital strategy, product, and operations. His passion for digital platforms and ecosystems drives him to excel in crafting intuitive user experiences, launching innovative business models, and fostering lasting partnerships between telcos and startups. His multi-award-winning career reflects his commitment to driving excellence and innovation in the telecom industry.


On The Menu:


1. Significance of personal connection and cultural alignment in partnerships.

2. Colt's identity as a global telecommunication company detailing services and unique digital customer journey.

3. Use of SDN, highlighting the unique approach to digitizing end-to-end processes in real-time.

4. Global digital infrastructure simplifies access to a digital world for enterprises.

5. NAAS (Network as a Service) is a transformative way of delivering connectivity, emphasizing flexibility and real-time consumption.

6. Need for customer engagement, education, and changing industry expectations.

7. Colt's cultural approach and the revolution towards focusing on product-driven strategies.


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#EduardoPérez #Colt #MarketerOfTheMonth #Naas #Connectivity #Outgrow #Podcastoftheday #MarketingPodcast #FutureofNetwork

Mar 22, 202420:49
Snippet: ⁠Ariel Garten⁠, Founder of ⁠Muse® by Interaxon Inc.⁠Unveils a Powerful Metaphor.

Snippet: ⁠Ariel Garten⁠, Founder of ⁠Muse® by Interaxon Inc.⁠Unveils a Powerful Metaphor.

“The mind is like the weather" at the Collision Conf. She explores how this analogy provides real-time feedback and data during meditation, empowering you to understand your brain's activities.

Watch the full episode here 👉 https://bit.ly/3TukdQl



Mar 21, 202400:56
Snippet: Tracy Benson, CEO and Co-Founder Obsesh On Athlete to Marketer, Breaking the Financial Barrier at TNW Conference.
Mar 16, 202401:23
Snippet: ⁠Sairah Ashman⁠ CEO of ⁠Wolff Olins⁠, Redefines the Studio Landscape. 
Mar 15, 202400:52
EPISODE 179- Startup Symphony: Itxaso del Palacio on the Changing Role of EU Investors in 2024

EPISODE 179- Startup Symphony: Itxaso del Palacio on the Changing Role of EU Investors in 2024

Itxaso del Palacio, a distinguished individual, serves as a General Partner at Notion, contributing her strategic insights to the venture capital landscape. As a member of the Board of Directors for Kauffman Fellows (class 18) and an Associate Professor at UCL, she bridges academia and industry, enriching the realms of education and innovation. Beyond her roles, she is a noteworthy angel investor, supporting and nurturing promising startups.


On The Menu:


1. Explores the changing role of investors in Europe, emphasizing a shift towards operational, founder-friendly strategies.

2. Discusses how Kauffman shaped the notion of giving before getting into the startup ecosystem, focusing on openness and continual learning.

3. Examines the influence of an open-minded, entrepreneurial Basque upbringing on decision-making in investing and entrepreneurship.

4. Highlights the disciplined mindset acquired from a background in classical ballet and its application in the competitive startup environment.

5. Articulates Notion's optimistic view of the European startup ecosystem, citing talent, a growth mindset, and a willingness to build strong companies within Europe.

6. Reveals the role of teaching spinning classes in maintaining a healthy work-life balance and starting the day with positivity.


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#ItxasoDelPalacio #Notion #MarketerOfTheMonth #StartupGrowth #Investors #Outgrow #Podcastoftheday #MarketingPodcast

Mar 15, 202421:31
Snippet: ⁠Maton Sonnemans⁠, Partner and CMO at ⁠EY⁠ Netherlands, Spoke on Transforming the Consulting Landscape.
Mar 14, 202400:45
Snippet: Ariel Garten, Founder of Muse by Interaxon Inc., Shares Insights Into the Transformative World of Brain Sensing Technology.
Mar 13, 202401:02
Snippet: ⁠Maton Sonnemans⁠, Partner at ⁠EY⁠ VODW and CMO of ⁠EY⁠ Netherlands Explores Success in Products.
Mar 10, 202401:05
Snippet: Erik Huberman Chief Executive Officer at Hawke Media Advices to Balance Virtual and Physical Connections in a Global Business.
Mar 09, 202400:42
Snippet: ⁠Amy Bernstein⁠, Editor of ⁠Harvard Business Review⁠ and Co-host of the Women At Work Podcast, Speaks on Constant Innovation.
Mar 08, 202400:56
Snippet: ⁠Amy Bernstein⁠, Editor at ⁠Harvard Business Review⁠ and Co-host of the ⁠Women at Work Podcast⁠, Navigates Common Pitfalls.
Mar 07, 202400:33
EPISODE 178- Managing Clients, Cash, and Calendars in 2024: Oz Alon's One-Stop Solution

EPISODE 178- Managing Clients, Cash, and Calendars in 2024: Oz Alon's One-Stop Solution

Oz Alon, the Co-founder and CEO of Honeybook, leads a team of visionary innovators and creative problem solvers. With a fervent mission to empower businesses to own their independence with passion and purpose, Oz is instrumental in building tools, resources, and a supportive community for independent ventures. Under his leadership, Honeybook pioneers a movement to ensure that independent businesses thrive by providing the necessary support and fostering an environment where entrepreneurs can succeed in doing what they love.


On The Menu:


1. Insights into the organic evolution of HoneyBook and the realization of the need for a platform for service-based businesses.

2. Discussion on how the recent Series E funding enables strategic investments while maintaining a lean approach.

3. Introduction of the concept of client flow as a parallel to an online store for service-based businesses.

4. HoneyBook's strategy stands out by offering a comprehensive solution, managing clients, cash, and calendars in one place.

5. Emphasizing the role of brand strength, rooted in core values and employee dedication.

6. Vision beyond HoneyBook involves promoting bilingualism among Israeli children to increase global opportunities.


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#OzAlon #HoneyBook #MarketerOfTheMonth #Cash #ClientManagement #Outgrow #Podcastoftheday #MarketingPodcast

Mar 06, 202423:45
Snippet: Khalid El Khatib, Chief Marketing Officer at ⁠Stack Overflow⁠ Embraces Smarter Minds and Time Management Tactics.
Mar 04, 202400:60
Snippet: ⁠Kelvin Beachum, NFL Athlete, and Investor ⁠Arizona Cardinals Football Club⁠ Shares Insights into the Skill that Defines Success.
Mar 02, 202400:35
Snippet: ⁠Steven Levy⁠, Editor at Large for ⁠WIRED⁠ Delves into the Growing Challenge of Privacy.
Mar 01, 202401:14
Snippet: ⁠⁠Thomas Holl⁠⁠, MD & Co-founder of ⁠⁠Babbel⁠⁠, on the Early Tech Challenges!
Feb 29, 202401:05
EPISODE 177- From Regulation to Renewal: Orange Polska's Blueprint for a Sustainable Telecom Tomorrow

EPISODE 177- From Regulation to Renewal: Orange Polska's Blueprint for a Sustainable Telecom Tomorrow

Monika Tenerowicz, a dedicated Climate Officer at Orange Polska, brings a wealth of expertise to environmental stewardship. Her open-minded perspective fosters innovative solutions, ensuring Orange Polska's commitment to sustainability remains at the forefront. Monika's efficient leadership shines through in implementing impactful climate initiatives and aligning corporate goals with environmental responsibility.


On The Menu:


1. Explores the evolution of the Polish telecom market spanning the last two decades.

2. Highlights the rigorous regulations governing Poland's telecom market, encompassing competition and accepted business norms.

3. Role as Climate Officer steering Orange Polska's journey towards sustainability.

4. Details Orange Polska's climate strategy, prioritizing the reduction of carbon footprint and fostering sustainability.

5. Examines the critical role of Power Purchase Agreements (PPA) in securing renewable energy sources, addressing challenges unique to the Polish market.

6. Counters the misconception that sustainability incurs high costs, underscoring its potential to bolster business outcomes and reputation.

7. Orange Polska's commitment to circularity, encompasses the refurbishment of customer-premise equipment and responsible management of electronic waste.


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#MonikaTenerowicz #OrangePolska #MarketerOfTheMonth #Telecom #Regulation #Outgrow #Podcastoftheday #MarketingPodcast

Feb 28, 202435:48
Snippet: Trevor Hatfield, Founder and CEO of Inturact Discusses Business Success by Simplifying Metrics.
Feb 26, 202400:55
Snippet: Amy Bernstein, Editor of Harvard Business Review Advocates for Stepping Out of Your Comfort Zone. 
Feb 25, 202400:42
Snippet: ⁠Phil Walsh⁠, CMO of ⁠Turing⁠, Sheds Light on How the Talent Cloud Revolutionizes Talent. 
Feb 24, 202401:24
Snippet: ⁠Maton Sonnemans⁠, Partner and CMO at ⁠EY Netherlands⁠, Explores the S Curve
Feb 23, 202401:03
EPISODE 176- Blockchain And Beyond: Tanis Jorge's Blueprint for Business Brilliance

EPISODE 176- Blockchain And Beyond: Tanis Jorge's Blueprint for Business Brilliance

Tanis Jorge, Founder of The Cofounder's Hub and Trulioo, is a seasoned tech entrepreneur and influential advisor on building successful cofounder partnerships. With over two decades of experience in startups, she has co-founded, scaled, and exited multiple data-driven businesses, achieving "unicorn" status with Trulioo in 2021. She is a go-to expert on cofounder relationships, authoring The Cofounder's Handbook and advocating for open, productive, and symbiotic collaborations.


On The Menu:


1. Transitioning to solo entrepreneurship and acknowledging the value of communication outside the business realm.

2. Emphasizing the importance of self-belief in decision-making.

3. Focus on prioritizing the business focus over personal needs in partnerships.

4. Acknowledging the need for a collective approach to identity solutions.

5. Embracing the potential for innovation through blockchain.

6. Emphasizing the evolving nature of specialization in business growth.

7. Encouraging entrepreneurs to focus on their own time and contribution.


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#TanisJorge #Trulioo #MarketerOfTheMonth #CofoundersHub #BusinessDevelopment #Blockchain #Outgrow #Podcastoftheday #MarketingPodcast

Feb 21, 202430:07
EPISODE 175- Math, Magic, and Milestones: Wolff Olins' Sairah Ashman's Formula for Bridging Business Borders

EPISODE 175- Math, Magic, and Milestones: Wolff Olins' Sairah Ashman's Formula for Bridging Business Borders

Sairah Ashman, the Global CEO at Wolff Olins, renowned for its unique blend of maths and magic in brand consultancy, leads business direction and performance across four global hubs. With over 20 years of experience, she has cultivated a reputation for building high-performing teams and delivering outstanding results in business transformation. An alumna of Harvard Business School, she co-founded The House of St Barnabas, actively championing transformative ideas as a TEDx host and speaker.


On The Menu:


1. Addressing hurdles in building teams across varied cultures and markets.

2. Exploring methods to bridge cultural gaps in teams, emphasizing clear goal communication and the "math and magic" concept.

3. Examining the balance between analytical thinking and creativity when approaching complex problems.

4. Reflecting on key insights gained from Harvard Business School, focusing on increased confidence and an integrated approach.

5. Highlighting curiosity and diverse interests as catalysts for generating ideas in the dynamic business landscape.

6. Ensuring effective communication and goal alignment across different clubs through consistent rituals and leadership understanding of organization's values.


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#SairahAshman #WolffOlins #MarketerOfTheMonth #Math #Magic #BusinessDevelopment #Outgrow #Podcastoftheday #MarketingPodcast

Feb 14, 202411:46
Snippet: Steven Levy, Editor at Large Wired Explores the Privacy Related Challenges.
Feb 08, 202400:53
EPISODE 174- Tackling Trials, Tech, and Turbulence: NFL's Kelvin Beachum's Playbook

EPISODE 174- Tackling Trials, Tech, and Turbulence: NFL's Kelvin Beachum's Playbook

Kelvin Beachum, NFL Athlete & Investor with the Arizona Cardinals Football Club, is a multi-dimensional leader excelling in creating and managing energy to drive change. Beyond his prowess on the football field, he demonstrates a keen understanding of organizational dynamics, utilizing his role as a systems thinker to make impactful changes. Proficient in synthesizing complex information, he excels at problem-solving and remains solutions-focused.


On The Menu:


1. Key lessons from football career, emphasizing the ability to thrive in critical situations.

2. Delving into the impact of athletic experience on decision-making and leadership style.

3. Passion for aviation and how it aligns with his interest in science, technology, engineering, arts, and math (STEAM).

4. Navigating challenges in advisory roles, highlighting the essence of being coachable and responsive to feedback.

5. Elaborates on the overarching importance of coaching, seamlessly connecting physical fitness, financial guidance, and mentorship in various life domains.

6. Shift from the NFL to diverse fields, emphasizing the opportunity to be curious and learn from different ecosystems.


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#KelvinBeachum #NFL #MarketerOfTheMonth #Tech #Playbook #Football #Outgrow #Podcastoftheday #MarketingPodcast

Feb 08, 202409:45
Snippet: Julien Bertolini, IoT Expert at Volvo Group Unveils Geolocation Solution for Truck Tracking.
Feb 07, 202401:04
EPISODE 173- Wax On, Wax Off: Tackling Blockchain Gaming Challenges with Wax's William Quigley

EPISODE 173- Wax On, Wax Off: Tackling Blockchain Gaming Challenges with Wax's William Quigley

William Quigley, a cryptocurrency and blockchain veteran with over two decades of experience, started as the first institutional investor in PayPal. He has since played a key role in incubating and investing in more than 30 cryptocurrency and blockchain projects, co-founding game-changing ventures like Tether, GoCoin, and WAX. His enduring influence continues to shape the digital financial landscape.


On The Menu:


1. Early Exposure to Virtual Item Trading: Partner's concept of trading virtual items for real money.

2. Delegated Proof of Stake Mechanism: Application to video game virtual item trading.

3. Video Games as Technology Pioneers: Pushing boundaries with graphics and augmented reality.

4. Tackling Blockchain Gaming Challenges: Creation of Wax as a purpose-built blockchain for media files.

5. Sustainable Blockchain: Adoption of proof-of-stake to address energy consumption.

6. Future of NFTs: NFTs as mini-computers with endless possibilities.


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#WilliamQuigley #Wax #MarketerOfTheMonth #Blockchain #Gaming #Outgrow #Podcastoftheday #MarketingPodca

Feb 07, 202431:32
Snippet: Liza Landsman, CEO at Stash Shares Her Motivating Mission 🌟
Feb 06, 202400:47
EPISODE 172- Value-Based Ventures: Vitor Asseituno's Prescription for Outcome-Focused Business

EPISODE 172- Value-Based Ventures: Vitor Asseituno's Prescription for Outcome-Focused Business

Vitor Asseituno, the Co-founder & President of Sami, is a dynamic force at the crossroads of healthcare, management, and technology. Having successfully founded Live Healthcare, acquired by Informa, and served as an investor at Vitta, acquired by Stone, Vitor brings a wealth of experience to his leadership role at Sami. Under his guidance, Sami has raised an impressive US$55M from four of the top five most active tier 1 VCs in Latin America, showcasing his expertise in navigating and thriving within the intersection of these dynamic industries.


On The Menu:


1. Diverse Teams Matter: Acknowledge the challenges of diverse team collaboration.

2. Startup Culture: Emphasizing the importance of a hustler mindset

3. Smart Marketing Tactics: Waiting lists, referrals, and utilizing unconventional platforms are effective.

4. Post-COVID Healthcare Challenges: Analyze hurdles in the healthcare system.

5. Outcome-Focused Business Model: Value-based care pays for results.

6. Adapt for Faster Improvement: Stress the importance of short measurement cycles.

7. Series A Impact: Address challenges in managing larger capital.


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#VitorAsseituno #Sami #MarketerOfTheMonth #Outcome #Focused #Businesses #Outgrow #Podcastoftheday #MarketingPodcast

Feb 05, 202432:55
EPISODE 171- From Marketing to Mastery: Connor Jeffers ChatSpot in the CRM Ecosystem

EPISODE 171- From Marketing to Mastery: Connor Jeffers ChatSpot in the CRM Ecosystem






























Feb 02, 202438:56
Snippet: Amy Bernstein, Editor of Harvard Business Review Talks on Business Beyond Profit.
Feb 01, 202400:50
EPISODE 170- AI as Artisan: Perestroika's Jean Philippe on Intellect and Imagination

EPISODE 170- AI as Artisan: Perestroika's Jean Philippe on Intellect and Imagination

Jean Philippe a leading authority on creativity and creative processes serves as a partner at Perestroika Group, the largest school of creative activities in Latin America. As a TEDx speaker and seasoned educator, he has honed his expertise through programs like the SIY Program, LEGO Serious Play, Kaospilot School, and Holacracy Certification. Over the past three years, he has collaborated with global brands including Red Bull, Oracle, Walmart, Coca Cola and Linkedin.


On The Menu:


1. Perestroika’s Creative Methodology: Engaging through both semantic and episodic memory.

2. Diverse Educational Offerings: Schools, workshops, and online festivals, tailored to diverse topics and industries.

3. AI as a Learning Tool: Utilizing it to explore different perspectives and enhance creativity.

4. Key Topics in International Events: Emphasizes on the symbiosis of neuroscience and creativity for future success.

5. Barriers to Creativity: Work on creative skills, experiment with different processes, and consistently seek inspiration.

6. The Future of Creativity: Balance between human and machine learning to find equilibrium to address new challenges.


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#JeanPhilippe #Ai #MarketerOfTheMonth #Intellect #Imaginations #Outgrow #Podcastoftheday #MarketingPodcast

Feb 01, 202440:56
Snippet: Sukhinder Singh Cassidy Founder of Xero Explores the Power of Cloud Technology. 
Jan 31, 202400:35
EPISODE 169- Monetization in the Metaverse: Sandbox's COO Sebastien Borget's Blueprint for NFTs

EPISODE 169- Monetization in the Metaverse: Sandbox's COO Sebastien Borget's Blueprint for NFTs

Sebastien Borget, Co-Founder & COO of Sandox, spearheads the development of a groundbreaking virtual world, empowering players to create, own, and monetize gaming experiences through NFTs and SAND, the platform's primary utility token. With 14 years of experience in startup growth, he boasts a unique blend of skills with 4 years dedicated to blockchain and 11 years in mobile gaming. Sebastien, also the President of the Blockchain Game Alliance earned the recognition as one of the Top 100 most influential people in crypto by CoinTelegraph.


On The Menu:


  • Early Days of Sandbox: Focusing on empowering creators through user-generated content. 
  • Monetization Strategies: Explores NFT  experiences, avatar collections, and equipment sales to enhance user engagement.
  • Avatar-Centric Metaverse: Avatars and digital assets seamlessly traverse various worlds, facilitated by blockchain technology.
  • Gaming and Blockchain Evolution: Future of gaming as user-generated content, challenging traditional free-to-play models.
  • User Empowerment in Web Three: Enabling players to monetize their data and contribute to fair value distribution.
  • Future of Music in Metaverse: Anticipation for the upcoming land sale involving music artists.


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