Owl Street Studio

In this episode, we look at how businesses use branding, personality, and selling points to reach your emotional needs and, in the process, raise their value from cheap to luxury. And we see all of this in action through, the one and only, Aldi grocery stores.

In this episode, we look at how businesses use marketing and selling points to communicate external and internal needs and how Olive Garden uses all of this to masterfully tap into your emotional needs in less than 30 seconds.

In this episode, we look at the connection between marketing and your emotional needs. Through the episode, we unpack how all businesses sell you an external need and an internal need, and we see this in action with a case study on Starbucks. We discuss how Starbucks doesn’t really sell coffee. They sell you something else entirely…

In this episode, learn how we all use the number three to make sense of all the prices and buying decisions we face every single day. Plus, see the connection between prices and relativism, and how we use prices to affirm our self-identity (even in the grocery store).

Learn what you and Bud Light have in common. In this episode, we examine Bud Light’s recent controversy to show how Bud Light is bound by the same social norms you are. Both you and Bud Light worry about reputation, social standing, and identity, and neither you or Bud Light can change any of these things too far too fast without paying a high social cost.

Why do you buy what you buy? Why did you buy those shoes? Why those clothes? Why that computer? You might say you bought them because of the price or the features or the reviews, and that might be partly true. However, it’s absolutely not the full story. So, if price points and reviews don’t make you buy what you buy, what does? Your buying decisions are shaped by what you want OTHER people to believe about you. Here's How...

Why do you buy what you buy? What made you get that car? Why that toothpaste? Why that pair of shoes? Maybe you’ve never thought about it (which is ok), but we think about it all the time. Marketers are constantly contemplating what makes you buy what you buy. And do you want to know what we know…about you? You buy what you buy because of what you believe - specifically what you believe (and wish to believe) about yourself and what you want others to believe about you. (Don’t worry, we all do this). Listen to the episode to see how.

In this episode of the Owl Street Studio Podcast, we share our thoughts and perspective on race and demographics. We discuss how we feel that demographics must talk about race, but that they should do it through the much more nuanced terms and concepts of ethnicity, heritage, identity, and presentation. We then unpack each of these terms and show how they connect and build upon each other. Plus, we share how these terms help incorporate the lived experiences of code switching, passing, and colorism; and we share how they help incorporate the experience of class and able-bodiedness into the discussion of race and culture.

A logo’s purpose is to identify and project your brand to your marketplace.   And if your logo fails to do that, how many new customers and clients do you really think you’re going to get? If your logo fails, do you really think your business can grow or maybe even survive?   

So, you can’t leave your logo - this vital piece of your business - up to chance or gut feelings or intangible intuition.   But don’t worry, we’re here to help. We’re here to turn those fuzzy feelings into a smooth vocabulary.  

Together, we’ll see what it takes to make a great logo by learning the fundamentals of logo design: ‍ 

- Know your brand 

- Know your context  

- Know your art ‍ 

But first we need to learn what a logo is not. A logo is never cool. Here’s why...

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Read the full Logo Design: 101 article here: https://www.owlstreet.studio/logo-design-101 

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 Learn more about us and see our work samples and case studies here:  https://www.owlstreet.studio