OCD - Obsessive Consumer Disorder

GenZ is proving to be a very different generation than their predecessors, They are pushing brands and marketers to re-invent themselves. This generation has converted influencing into a full-time job and this previously untapped potential is now coming to the forefront as an innovative solution for brands facing business problems.

Charan Lakkaraju is a Forbes 30 under 30 awardee and founder, CEO of stuMagz; a digital campus ecosystem through which students get access to great career, learning and entertainment opportunities. The platform also facilitates meaningful brand and student associations.

We are joined by a very special guest, Gopi Krishna, the owner of The Culinary Lounge. An engineer turned restaurant owner, we deep dive into how he established Hyderabad's one of a kind experiential dining lounge. From educating the audience on different types of culinary arts to constantly innovating ways to keep them entertained, tune in to this episode of OCD to more know about Gopi's journey into the culinary world.

Everyone has talent. What's uncommon, however, is the courage to take it on head-first. And like any other muscle in the body, talent demands continued use and development for the artisan to truly reap its benefits.

Our next guest, Meghana Nimmagadda, is one such person who has worked on channelling her talent into furthering the practice of human-centric design. She has been honing this skill over the years, using her talent and innate ability to understand human beings. She enlightens us on how challenging yet remarkably exciting making a customised nest for people can be.

Listen in, as one of the city’s most promising interior designers takes us through her art, her priorities, and how she deals with different kinds of assignments.

In this episode of Obsessive Consumer Disorder, we have Mr. Rohit Sharma, Chief Operating Officer of Abhibus, enlighten us on what it takes to not just get a business up and running, but to prepare it for the long run. 

Times are changing and they're changing fast! Mr. Sharma, a master of his trade, bestows us with extremely effectual advice on how to deal with it.

Vivek Reddy, partner and Chief Creative Officer at PAD, takes us through his journey in the world of advertising. A sportsman with an engineering degree who now heads a complete creative wing at a dynamic organisation. He takes us through how human behaviour can be influenced by unlocking the power of creativity.

Richard Roy Mendonce is the Head of Digital Strategy at the Yashoda Group of Hospitals. He reveals how pivotal digital marketing is to building trust in the Healthcare industry. He focusses on the importance of harping on expertise and how it needs to be presented to those that are seeking healthcare advice and support.

When you talk about providing printing and packaging solutions to brands, it's about providing the value that enhances the end consumers' experience while keeping in mind aspects such as constituents of the package & retailing and logistics environments. Harsha Paruchuri is a Director at Pragati Offset, India’s most awarded printing and packaging solutions company. On this episode of OCD witness the evolution of printing technology and how organizations like Pragati Group have adopted it and married it with craftsmanship and imagination that deliver mass-personalisation!

Mahi Illindra is the founder of Script Tellers.

Tune into a discussion around how Script Tellers is building a much-needed platform for the young and aspiring scriptwriters and storytellers from the Telugu states. This episode harps on talent pool utilisation and presentation of stories purposed for new-age exhibition platforms. Gain a behind-the-scenes perspective on the digital entertainment industry from an expert who's walking the talk.

The Indian audiences have developed a voracious appetite for content. They have plenty of choices.

In conversation with Gautam, Himank Reddy from KWAN South, discuss how the advent of vernacular first content has paved the way for fresh talent to tell their myriad stories. He also dwells on sports and content being at the heart of his very existence and how he is nurturing his passion in this role he’s playing.

From being a radio-jockey to setting up a creative agency, Shalini Kondepudi has done it all. Shalini talks about her agency, Nutshell Advertising and how it has grown over the years curating some good work for their brands in Hyderabad.

Radio in India has come a long way from its first-ever broadcast on 23rd July 1927. In the decades since, radio has emerged as the ultimate survivor, adapting itself to the evolving personalities of its listeners. What is it about this platform that keeps the city tuned in each day? We got the answer to this and many more interesting insights with Radio Mirchi’s RJ Bhargavi.

Most people make the mistake of thinking design is what things look like. “Design is not just what things end up looking like and feeling like. Design is how it works.” These words by Steve Jobs perfectly encapsulate the role of design and its perceivable impact. In today’s digital world, design that goes beyond simply visual impact and instead facilitates two-way communication is what makes a brand tick with its consumers. On this episode, Abdul Ahad, Creative Director at PAD talks about how design within advertising is all set to evolve in the future.

Video is the most consumed content form today and its popularity has spiked along with the rise of social media. But how do you create a meaningful story that guarantees engagement with your consumer? Get the answers to these questions and a lot more dope on new-age video production from Naren Raparthi of Raasta Studios.

In an episode full of consumer insights, Gautam is in conversation with Vipin Singh. Vipin is the newest partner at PAD. From reminiscing about their early careers to breaking down the psyche of the modern consumer, this episode is one hell of a ride for consumer behaviour geeks.

Gautam flags off the series in conversation with Niranjan Pagadala, the co-founder of the well-established digital marketing firm, 8 Views. Niranjan speaks about consumer behaviour on digital platforms and how he believes we are at an advantage if we carry the same common-sense and learnings we derived with life before the advent of digital into the new world.