Hosted by Jacob Stoops, this is a podcast about the people of SEO, their stories, and what life as an SEO is really like. Featuring some of the industry's best and brightest minds, we share our experiences (both good and bad), talk about successes and failures, share strategic and tactical knowledge, and much more.
In this episode, we chat with JR Oakes, Senior Director of Technical SEO Research at Adapt Partners and part of the thriving SEO community in Raleigh, North Carolina. We talk about how he went from a career as an architectural glass designer to a developer, then an SEO, and then a technical SEO. We also talk about how he got involved setting up the Beer and SEO meetup group in Raleigh as well as his involvement in the well-known Tech SEO Sub-Reddit that has had some amazing industry guests. We cover public speaking, impostor syndrome, how things in SEO could be automated over the next several years, the current climate within the SEO community, what it’s like to be named to Search Engine Journal’s Top 140 SEO’s to follow in 2019 (which came with his own SEO baseball card), and so much more!
In this episode, I go on a rant about Google's decision to retire the Rel=Next & Prev tags, which they announced on Twitter. Google went and did it - they forced me to quote Spider Man! Argh! More coverage of the story on Search Engine Rountable, Search Engine Land, and Search Engine Journal.
In this episode, we talk with Tom Rayner, Digital Marketing & Strategy Consultant at Raynernomics and Co-Founder and Head of Digital Strategy at Yando. Tom is my first interviewee across the pond and is based in London! Who-hoo! We talk about a number of other things including: (1) Tom’s beginnings as a copywriter and how that led him into SEO, (2) Why SEO still feels like an “add on” in many brands marketing strategy, (3) How to “win the hearts and minds” of clients, (4) The importance of looking at competitors to improve your own business cases, (5) Using a performance-based compensation model with clients, (6) The YoastCon situation and Tom’s Twitter rampage, (7) Sexual harassment, the conference circuit, gender equality, and inclusiveness, (8) Fighting Impostor syndrome and being okay with not knowing everything. So get ready for what I think is a really valuable and informative conversation as we tell Tom’s SEO story!
In this episode, I talk with Janet Bartoli, Managing Partner, Strategic SEO Lead, and SEO Educator at Strategy Rework – a company dedicated to helping in-house SEO’s become successful. Janet has been doing SEO since the early 2000’s and has basically done everything from In-House, to Agency, to Consulting, to Speaking, and to educating. We talk about what it’s like to be the lead client-facing SEO across all major accounts, what it’s like to lead and develop less experienced SEOs, and what it’s like to work on complex projects that are packed with the pressure to perform. We also talk about working well with developers, her affinity for in-house SEOs, and much much more.
In this episode, I talk to Nick Eubanks, Founder and CEO at From the Future and Co-Founder of Traffic Think Tank. Outside of being a damn good SEO, Nick is an entrepreneur who started his first company by 19 and sold his first company at 24. We talk about what it’s like to run a business at such a young age and how to deal with the pressure that can lead to. We talk about his inspiration for starting Traffic Think Tank. We get deep into SEO and talk about why he chose to make $30,000 his minimum engagement, talk about how simple technical SEO changes led him to drive over 1 million incremental monthly visitors to one of his client’s websites, as well as the importance of intent optimization with content and much more.
In this episode, I speak to Samantha Mayer, my colleague and SEO Manager at Search Discovery. We talk about her non-traditional path through content management and as a marketing generalist into becoming a full-time SEO. We dive deep into being an SEO with a content and broad marketing mindset, the importance of using on-site search data to build your content strategy, and what it's like to do SEO for subjects that are *frankly* kind of boring. We also talk about her love for music - including her affinity for the band "Dawes," the "Get To" mindset which for me as a 'glass-half-empty' person has been incredibly inspirational, and much more.
In this episode, I speak with Dan Eng, SEO Manager at Revzilla, a brand that has been referred to as "the Zappos of motorcycle gear" by the Chicago Tribune. Before ultimately getting into SEO, Dan was an SAT Math teacher, an insurance salesman, a copywriter, and many other things. We talk about how he crisscrossed the country from New York to Jersey to San Francisco to Philly and finally to Delaware. We also talk agency vs. in-house, fighting bouts of impostor syndrome, and much more.
In this episode, I speak with Matt O’Such, VP of Audience Development and SEO at Ziff Davis, the brand behind Everyday Health, What To Expect When Expecting, IGN, PCmag, Mashable. We discuss how he began as a designer, developer, database administrator in 1999, and transformed into an SEO, what it’s like to do SEO and content on such a massive scale, how to teach and develop trust with larger teams of writers to optimize content the right way, how they identify and optimize for new trends in the marketplace. We also talk about how life can become really "real" sometimes and how Matt specifically managed to persevere after his son was born with a life-threatening heart defect.
In this episode, I turn the mic on myself to tell my full - and unfiltered - SEO story. I talk about how I got into SEO by accident, and chronicle my journey across many jobs and companies. I also talk about how things in my personal life, and several instances of fate, drove me to a career in SEO. I talk about what it's like to be at an agency when you lose your biggest client, fighting bouts of depression and impostor syndrome, my thoughts on the SEO conference circuit, share failures, success, talk my favorite SEO tools and advice, and much more.
In this episode, I chat with Joanna Galysh, Amazon Strategist at Marketplace Strategy and my former colleague at Sapient Razorfish. Joanna is a really great young female SEO, and someone who I feel has almost gone Inception in the sense that she’s gone from SEO which at it’s heart is optimizing for search engines, to becoming an Amazon SEO – which is optimizing for a search engine that can be found within another search engine, which is JUST fascinating to me. We talk about how to optimize for Amazon, as well as ways to diversify your SEO skillset, how to use “reach” assignments to grow your expertise, the challenges of getting noticed in a large organization, and much more.
In this episode, I chat with Margie Stahl, SEO Supervisor at Publicis Sapient, and my former colleague at Sapient Razorfish. Margie has grown into an amazing young SEO and content strategist. We talk about how she parlayed her collegiate education at THE Ohio State University, where she studied journalism with the hopes of being a crime reporter, into PR, copywriting, and how she eventually became a full-time SEO strategist. We get into transitioning from a content background into SEO strategy, why learning tech even if it’s not your primary strength can be important, the challenges of being a female in a male-dominated organization, and much more.
In this episode, I chat with Jeff Louella, Senior Technical SEO Manager at Search Discovery. Jeff is an amazing technical SEO who I've now worked with twice at different companies. We dive into his 20-30 years in the industry, tell the story of how he went from working at an electronics store to becoming a programmer and eventually an SEO. We also talk about the importance of knowing how to build websites, the challenges of getting your recommendations implemented, being bucketed as a technical SEO, and much more.
In this episode, I chat with Nik Ranger, SEO Specialist from Webfirm. Nik is a brilliant-young SEO out of Australia. We discuss her background as a professional electric violinist, civil engineer, as well as an accountant and touch on how all of those experiences led her to a career in SEO. We also dive into why curiosity is important, how to work with developers, lead teams and much more.
Jacob Stoops sits down with Cindy Krum, Founder and CEO of MobileMoxie, to discuss how she got into the industry, the founding of her company, as well as voice search, speakable structured data, SERP "Fraggles," working with developers, the importance of supplementing content with videos and audio, the future of SEO with a URL-less web, the challenges of being dyslexic, and much more.
Jacob Stoops sits down with Maggie Barr, Director of Content Strategy at AmTrust Financial Services, Inc., to discuss how she went from a journalism background to copywriting, how she leveraging that to become an amazing SEO strategist, as well as other topics including technical SEO, content strategy and how it helps SEO, as well as the importance of gender diversity in the industry, and much more.
Jacob Stoops sits down with Sal Surra, Senior SEO Strategist at Angie’s List, to discuss how he got into SEO, share tips from his 20-30 years of experience, talk replatforming, site speed, duplicate content, and dive headlong into his love for Star Wars.
Jacob Stoops sits down with Rand Fishkin, Co-Founder of Moz and Sparktoro, to talk about everything ranging from his time at Moz, to the beginnings of Sparktoro, his new book 'Lost and Founder', as well as his thoughts on a number of subjects including funding, venture capital, content marketing, personal branding, gender-equality, and more.