Hosted by Jacob Stoops, this is a podcast about what life as an SEO is really like featuring some of the industry's best and brightest minds. We share stories about our experiences (good and bad), share knowledge, and much more.
In this episode, I speak with Matt O’Such, VP of Audience Development and SEO at Ziff Davis, the brand behind Everyday Health, What To Expect When Expecting, IGN, PCmag, Mashable. We discuss how he began as a designer, developer, database administrator in 1999, and transformed into an SEO, what it’s like to do SEO and content on such a massive scale, how to teach and develop trust with larger teams of writers to optimize content the right way, how they identify and optimize for new trends in the marketplace. We also talk about how life can become really "real" sometimes and how Matt specifically managed to persevere after his son was born with a life-threatening heart defect.
In this episode, I turn the mic on myself to tell my full - and unfiltered - SEO story. I talk about how I got into SEO by accident, and chronicle my journey across many jobs and companies. I also talk about how things in my personal life, and several instances of fate, drove me to a career in SEO. I talk about what it's like to be at an agency when you lose your biggest client, fighting bouts of depression and impostor syndrome, my thoughts on the SEO conference circuit, share failures, success, talk my favorite SEO tools and advice, and much more.
In this episode, I chat with Joanna Galysh, Amazon Strategist at Marketplace Strategy and my former colleague at Sapient Razorfish. Joanna is a really great young female SEO, and someone who I feel has almost gone Inception in the sense that she’s gone from SEO which at it’s heart is optimizing for search engines, to becoming an Amazon SEO – which is optimizing for a search engine that can be found within another search engine, which is JUST fascinating to me. We talk about how to optimize for Amazon, as well as ways to diversify your SEO skillset, how to use “reach” assignments to grow your expertise, the challenges of getting noticed in a large organization, and much more.
In this episode, I chat with Margie Stahl, SEO Supervisor at Publicis Sapient, and my former colleague at Sapient Razorfish. Margie has grown into an amazing young SEO and content strategist. We talk about how she parlayed her collegiate education at THE Ohio State University, where she studied journalism with the hopes of being a crime reporter, into PR, copywriting, and how she eventually became a full-time SEO strategist. We get into transitioning from a content background into SEO strategy, why learning tech even if it’s not your primary strength can be important, the challenges of being a female in a male-dominated organization, and much more.
In this episode, I chat with Jeff Louella, Senior Technical SEO Manager at Search Discovery. Jeff is an amazing technical SEO who I've now worked with twice at different companies. We dive into his 20-30 years in the industry, tell the story of how he went from working at an electronics store to becoming a programmer and eventually an SEO. We also talk about the importance of knowing how to build websites, the challenges of getting your recommendations implemented, being bucketed as a technical SEO, and much more.
In this episode, I chat with Nik Ranger, SEO Specialist from Webfirm. Nik is a brilliant-young SEO out of Australia. We discuss her background as a professional electric violinist, civil engineer, as well as an accountant and touch on how all of those experiences led her to a career in SEO. We also dive into why curiosity is important, how to work with developers, lead teams and much more.
Jacob Stoops sits down with Cindy Krum, Founder and CEO of Mobile Moxie, to discuss how she got into the industry, the founding of her company, as well as voice search, speakable structured data, SERP "Fraggles," working with developers, the importance of supplementing content with videos and audio, the future of SEO with a URL-less web, the challenges of being dyslexic, and much more.
Jacob Stoops sits down with Maggie Barr, Director of Content Strategy at AmTrust Financial Services, Inc., to discuss how she went from a journalism background to copywriting, how she leveraging that to become an amazing SEO strategist, as well as other topics including technical SEO, content strategy and how it helps SEO, as well as the importance of gender diversity in the industry, and much more.
Jacob Stoops sits down with Sal Surra, Senior SEO Strategist at Angie’s List, to discuss how he got into SEO, share tips from his 20-30 years of experience, talk replatforming, site speed, duplicate content, and dive headlong into his love for Star Wars.
Jacob Stoops sits down with Rand Fishkin, Co-Founder of Moz and Sparktoro, to talk about everything ranging from his time at Moz, to the beginnings of Sparktoro, his new book 'Lost and Founder', as well as his thoughts on a number of subjects including funding, venture capital, content marketing, personal branding, gender-equality, and more.