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The Page 2 Podcast: An SEO Podcast

The Page 2 Podcast: An SEO Podcast

By Jacob Stoops
Hosted by Jacob Stoops and Jeff Louella, this is a podcast about the people of SEO, their stories, and what life as an SEO is really like. Featuring some of the industry's best and brightest minds, we share our experiences (both good and bad), talk about successes and failures, share strategic and tactical knowledge, and much more.
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Episode 15: Interview with Janet Bartoli

The Page 2 Podcast: An SEO Podcast

Episode 15: Interview with Janet Bartoli

The Page 2 Podcast: An SEO Podcast

#50: Dan Leibson
In this episode, the Season 2 finale, we talk with Dan Leibson, Vice President of Search at LocalSEOGuide. We talk about his passion for gardening, anything green, his family, and his goal to retire by 45. From a career perspective, we cover Dan’s background doing bulletin boards in the early 90s, being online and connected his early days, his political science background, and his decision on whether to go to law school versus a career in marketing, why SEO ended up being the best decision for him, and more. In the news we talk about Google’s announcement that Google Shopping is free so brands can add products and Whitespark’s introduction of a Yext replacement service. Finally, we deep dive into Local SEO strategy, talk about the most important aspects of a good local SEO strategy, discuss the good and bad points of various local aggregator services, talk about local SEO misnomers, and more.
April 28, 2020
#49: Jessica Levenson
In this episode, we talk with Jessica Levenson, Head of Digital Strategy & SEO at Netsuite. We discuss our experiences during COVID-19, and how we’ve all been coping, and then we dive into Jessica’s background as a mom, Bostonian, sports fan, and our mutual love of the movie The Godfather From a career perspective, we cover Jessica’s background in science and mathematics, front-end development, and the intersection of her technical skills with her passion for content. We track her career arc and deep dive into her experiences coming up as an SEO, building a team at Tech Target, her new role at Netsuite and so much more. In the news we talk about the White House encouraging the usage of markup for COVID-19 announcements, as well the results of an experiment from Cyrus Shepherd of Moz that showed opting out of Google featured snippets led to a 12% traffic loss. Finally, we deep dive into content strategy, talk about how to build your strategy from the ground up, execute the process end-to-end, how to create content that deserves a top ranking, and more.
April 20, 2020
#48: Areej AbuAli
In this episode, we talk with Areej AbuAli, SEO Manager at Zoopla and Founder of Women in Tech SEO. We discuss how she moved from Egypt to London to study computer engineering and business IT, how that led her to find a passion for technical SEO, her experiences at agencies and why she likes in-house, biggest SEO challenges, and much more. In the news we talk about Google’s news that temporary store closures now won’t hurt your search rankings and structured data for COVID-19 announcements, as well as the SEO plot-line on Tiger King. Finally, we deep dive into diversity, talk about Areej’s experience as a woman in SEO, discuss how she founded the Women in Tech SEO group and turned it into an amazing conference, and discuss advice on how we can gain better gender balance in the industry.
April 6, 2020
#47: Bill Sebald
In this episode, we talk with Bill Sebald, Founder & Partner at Greenlane. We discuss how he began doing SEO in 1996 selling CD’s on eBay, to working for a major music publisher, getting experience with an SEO agency, and then eventually founding his own agency Greenlane. We also touch on the challenges of building an agency, finding employees who are the right fit, his stint as an adjunct professor at Philadelphia University, and much more. In the news we talk about a few examplesof amazing leadership being displayed by digital marketing agencies during the COVID-19 pandemic, how Amazon is asking some affiliates to pause, and Google’s recent advice on how to pause your online business. Finally, we deep dive into how to make better SEO reports in which we talk about everything from KPIs and data visualization, the art and science of presenting results, to speaking the language of your reporting audience. Also read Bill’s article on “How To Make Better SEO Reports for Your Campaigns.”
March 31, 2020
#46: Lily Ray
In this episode, we talk with Lily Ray, SEO Director at Path Interactive. We discuss how she grew up in a technology-centric family, learning HTML growing up, attending law school with an interest in politics around the time of the 2008 financial crisis, how all of those experiences led her to digital marketing, and how she eventually found a career in and a passion for SEO. We also talk about some of her biggest SEO challenges, and how to build trust with clients. In addition, we talk about her side hustle as a professional DJ! In the news AND our deep dive we again talk about the impact of Coronavirus on the SEO industry, trends that we’re seeing with our clients, and the advice that we’ve been giving during these troubling times. Also read Lily’s article, on the “Impact of the Coronavirus (COVID-19) On Google Organic Search Visibility”
March 23, 2020
#45: Luke Davis
In this episode, we talk with Luke Davis, SEO executive at Adzooma. We discuss growing up in the UK, moving to the US and the culture-shock that ensued, growing up using computers and the Internet and how that experience pushed him to learn HTML/CSS on his own, how blogging eventually led him to a career in digital marketing, and how that eventually led him to SEO. We also discuss the difficulty of landing his first true SEO gig, optimizing for a PPC company, the challenge of finding his voice within the industry, and much more! In the news we again talk about the impact of Coronavirus on the SEO industry as well as our personal lives. Finally, we have a deep dive into another incredibly important topic – diversity in the SEO industry.
March 17, 2020
#44: Bartosz Góralewicz
In this episode, we chat with Bartosz Góralewicz, CEO of Onely and Co-Founder of Elephate. We discuss how he went from going to college to get his Master’s in psychology to helping his wife rank her photography website to SEO. We also discuss his brief career as an affiliate marketer with some black-hat tendencies to transitioning to a true white-hat practitioner, founding the first “white-hat” SEO agency in Poland, the difficulty of getting into the English SEO market, founding his companies, specializing in technical SEO, and JavaScript SEO. In the news we talk about the impact of Coronavirus on the SEO conference circuit, Google’s announcement that they’ll be moving to mobile-first indexing for the entire web by September 2020, and another Google update that tightens the restrictions on the usage of FAQ schema. Finally, we have a deep dive into the topic of website migrations.
March 9, 2020
#43: Aleyda Solis
In this episode, we chat with Aleyda Solis, International SEO consultant, speaker, author, as well as Founder of Orainti & We discuss how she studied as a system engineer in Nicaragua and got her Masters in E-Commerce from the University of Salamanca in Spain, how her studies led her to become a web designer which eventually led her to SEO, going from agency to in-house to becoming an independent consultant, founding and managing her businesses, building her personal brand, public speaking, keeping up with her hectic schedule, why she loves travel (and food), and so much more. In the news we talk about getting more and better data exports in Google Search Console, and also a study published on Search Engine Journal entitled Unpacking the causal impact of Google’s double-dipping featured snippet update. Finally, we have a deep dive into the topic of YouTube and Video SEO and Aleyda shares tips that she’s learned from her YouTube series Crawling Mondays.
March 2, 2020
#42: Natalie Arney
In this episode, we chat with Natalie Arney, Digital Marketing and SEO consultant. We discuss how she went from the profession of teaching to a career in SEO, how her skills ended up being a very natural fit in the SEO industry, getting started in copywriting, agency life versus in-house, and so much more. In the news we talk about the new Bing Webmaster Tools rollout, as well as Google’s recent statements on how their systems aren’t looking for EAT but hope that their signals align to EAT. Finally, we have a deep dive into one of our most important and serious topics yet, mental health and SEO.
February 24, 2020
#41: Jason White
In this episode, we chat with Jason White, Director of SEO at PMG, a digital marketing agency based in Fort Worth, TX (but with offices in Austin, Dallas, New York, and London). We discuss his passion for cycling and how he went from working at a bike shop to SEO. We cover his time both in-house and at agencies, why he believes his best fit is within the agency environment, doing SEO on eBay, local search, being a jack of all trades, and so much more. In the news we talk about a few studies on keyword research (from Brian Dean of Backlinko & Dan Leibson of Local SEO Guide) and how accurate the search volumes of various SEO tools may or may not be, and the new Review snippets reports in Google Search Console. Finally, we have a deep dive biggest SEO challenges. To paraphrase Frank Costanza of Seinfeld, we got a lot of problems, and now you’re gonna hear about them!
February 18, 2020
#40: Garrett Mehrguth
In this episode, we chat with Garrett Mehrguth, Founder and CEO of Directive, a search marketing agency for mid-market and enterprise brands. We discuss how he went from college soccer star to Fiverr hustler to SEO. We cover the founding of his business, his advice on how SEOs can begin to speak executive-level language, what it’s like to scale and run an agency and the pressure of being responsible for so many people, how he works to empower those within his organization, what it’s like to have to deliver bad news to an employee, and so much more. In the news we talk about the acquisition of Distilled by Brainlabs and a really interesting Twitter thread started by Kevin Indig about super annoying public speaking habits. Finally, we have a deep dive into why discoverability (not traffic, keywords, and links) needs to be put on an SEO pedestal.
February 10, 2020
#39: Carolyn Lyden
In this episode, we chat with Carolyn Lyden, President and Lead SEO at Search Hermit. We discuss how she began her career as a copywriter and how that eventually led her to SEO, why it's easier to train copywriters to be SEOs than SEOs to be copywriters, developer and SEO relations, doing SEO for small businesses, doing SEO for a funeral home (and why it wasn't morbid for her), her time at CallRail and what that taught her, founding her own business and the life of a solopreneur, and last but not least the importance of women's empowerment and balance in representation within the SEO industry. In the news we talk about how Avast has shut down marketing analytics subsidiary Jumpshot amid controversy over selling user data and why Google may be getting rid of Favicons & Black Ad Label On The Desktop Search Results. Finally, we have a deep dive into the role of SEO in user journeys.
February 3, 2020
#38: Andrew Cock-Starkey (aka "Optimisey")
We talk with Andrew Cock-Starkey (better know as “Optimisey”). Andrew runs an SEO consultancy out of Cambridge, England working with clients all over the globe. He also runs one of the most popular SEO meet-ups in the UK. We talk about how Andrew’s career began 20 years ago as a broadcast journalist working at the BBC with a focus on cricket and fut ball and how the emphasis placed on creating fresh and timely content around the sports stories of the day really opened his eyes to the power of building traffic online. Additionally, we talk about his time as Web Editor as Newsworks, his management of the website for the Marylebone Cricket Club (MCC), how it all led him to found his own SEO consultancy Optimisey, what it’s like running the Optimisey SEO meeting, his Optimisey video series, and more. We also touch on the news that Google has started dropping a site’s normal snippet when a featured snippet is displayed, as well as the sunsetting of support for as a schema language. And last but not least, we dive into a few overlooked SEO fundamentals.
January 27, 2020
#37: Martha van Berkel
In this episode, we talk with Martha van Berkel, CEO and Co-Founder of SchemaApp, a service that empowers the Digital Marketer to own their schema markup strategy through to implementation without ever writing code or engaging with IT. We talk about her background in mathematics and engineering (she also attended the MIT Sloan school of management). We also discuss how she spent almost 14 years at Cisco, what it’s like to be an innovator at an otherwise slow-moving, highly-bureaucratic company, and the circumstances that led to her going out on her own and eventually forming her own company with her husband. In the news, we talk about Google’s recent broad core algorithm update and share our thoughts on how the industry reacts to algo updates as well as our own approaches. And finally, we deep dive into structured data, how brands can use it, as well as what challenges SEOs face with schema and getting it implemented. Also, follow Schema App on Twitter.
January 20, 2020
#36: Ian Howells
In today’s episode, we talk with Ian Howells, long-time SEO and one of the partners at Traffic Think Tank, which is one of the best private SEO communities in the world. We discuss how he began building websites in high school as part of a class project, how that led him to building affiliate websites and making money online at a very early age. We discuss his foray into marketing and optimization in the adult and online poker industries, as well as how a federal law forced him to change his career arc, which eventually led on to various agency and in-house roles. From there, we discuss the founding of Traffic Think Tank, what it’s like to run one of the most well-known and reputable private SEO communities, as well as coordinating the Traffic Think Tank Live. We also kick around the news that Bing says 2020 will be the year where keyword research becomes obsolete (while Google says it isn’t), discuss the rise of DuckDuckGo, and deep dive into Affiliate Sites.
January 13, 2020
#35: Sarah McDowell
In this episode, we talk with Sarah McDowell, SEO Specialist at LikeMind Media and Co-Host of the SEO SAS Podcast, a podcast that delves into individual SEO issues each week. We discuss how she went from a background in dance to a digital marketing role focused on link building and then eventually into a career in SEO, her experiences going between agencies and in-house roles, founding her own business and eventually shutting it down, the challenges and psychology of getting stuff implemented, and more. In addition, we cover and share our perspective on a recent SEO “kerfuffle” around the subject of hiring for SEO and interview questions which stems from a tweet put out by Bill Hartzer which caused a few side-eyes in the industry (here, here, here). And to round out this episode, we dive deep into what went into founding her podcast, and we share our experiences on what it’s like to run an SEO podcast, as well as some of the behind-the-scenes work that goes into making a podcast come to life.
January 2, 2020
#33: Patrick Stox
We sit down with Patrick Stox, Product Adviser at AHrefs, former technical SEO at IBM, and co-moderator of The TechSEO subreddit (one of the best SEO subreddits going right now) and organizer of several SEO meetups in Raleigh, NC. We talk about: How the downturn in the economy caused by the 2008 financial bubble led him to a career as a developer which eventually led him to SEO, his time at IBM, what he’s currently up to at AHrefs (also pronounced “Hrefs”), the importance of practical experience rather than simply having a degree, the announcement that Speakable structured data is no longer restricted to news content, and so much more.
December 16, 2019
#32: Ashley Berman Hale & Jamie Alberico
We chat with Ashley Berman Hale, Director of Technical SEO consulting and professional services at Deep Crawl, as well as Jamie Alberico, Technical SEO consultant at Not a Robot. We had such a free-flowing conversation that we ditched the traditional format (as you will soon find out) and we covered a ton of topics including Ashley and Jamie’s backgrounds and career progressions into SEO, their amazing friendship, why they love technical SEO, dealing with impostor syndrome and self doubt, public speaking and writing, the conference circuit, and so much more.
December 11, 2019
#31: Angela Bergmann
We chat with Angela Bergmann, Senior SEO Strategist at Advance Local and fellow Ohioan! We talk about her career progression from Wordpress developer to SEO, her passion for, speaking at Wordcamps all around the Midwest, public speaking advice, the Wall Street Journal SEO kerfuffle, deep dive into Structured Data.
November 26, 2019
#30: Alicia "AK" Anderson
We talk with Alicia “AK” Anderson, former Associate Director of SEO at WebMD, former head of SEO at Hipcamp, and currently a freelance SEO. We discuss her path to SEO, her pursuit of a PHD in mythological studies, SEO news including page speed, Google’s acquisition of Fitbit, the importance of SEO education, what makes a good SEO teacher, and much more.
November 18, 2019
#29: Kelly Stanze
We talk with Kelly Stanze, SEO specialist at Hallmark. We discuss how she started in marketing, how it led her to SEO, and how she eventually made it to Hallmark. We also discuss a ton of other topics including: What it’s like to get laid off, how to cope with failure in a way that makes you stronger, agency versus in-house, deep dive into Holiday SEO & snowman poop, talk about evergreen content strategy, our thoughts on Google's BERT, Google Search Console’s new page speed reports, work life balance, the importance of relationships, and more.
November 11, 2019
#28: Martin Splitt
We chat with Martin Splitt, Webmaster Trends Analyst at Google, and we also have JR Oakes, Senior Director of Technical SEO Research at Adapt Partners, joining as a special guest host. We discuss Martin’s background, how he got to Google, what working at the big “G” is actually like, discuss the challenges he runs into day-to-day, what it’s like being a public-facing Google employee, as well as his amazing hair. We then dive into Javascript and tackle some Google Search Console questions.
November 4, 2019
#27: Simon Cox
We chat with UK technical SEO Simon Cox. Simon is the founder of Cox & Co Creative along with his wife. He is a web standards evangelist, content management specialist, amateur bread baker, member of the LondonEErs ExpressionEngine Group and a founding member of the Croydon Creatives social group. We cover his early days as a graphic designer, explore how he turned into a technical SEO during his 20 years within the banking industry, and discuss his recent transition to owning his own company. We also react to the new page speed reports in Google Search Console and other SEO news, and deep dive on replatforms, redesigns, and website migrations.
October 28, 2019
#26: Season 2 Intro
We introduce the new co-host Jeff Louella, Jake talks about what he learned in Season 1 and what to expect in Season 2, and we even react to some SEO current events.
October 23, 2019
Episode 25: Interview with Ross Hudgens
In this episode, the final episode of Season #1 of The Page 2 Podcast, we talk with Ross Hudgens, Founder and CEO of Siege Media. We cover his beginnings in the SEO world centering around link building around the time of the Penguin update, how he went from beginning his career on the corporate side to founding his own company, the challenges of being a business owner and entrepreneur. We also discuss the Siege Media video content strategy, how their amazing studio and video production quality comes together, if he ever feels any pressure being the face of most of the videos, and much more.
September 9, 2019
Episode 24: Interview with JP Sherman
In this episode, we talk with JP Sherman, Enterprise Search & Findability Manager at Red Hat – the world’s open source leader. I’ve always said that this podcast is primarily about telling the winding stories of where SEO’s come from and this episode may be the greatest example of that yet. JP has one of the most diverse and interesting backgrounds of any SEO I’ve ever chatted with. His jobs before SEO have included time as an Archaeological Dig Consultant, a Psychological Operations Specialist in the US Army, a massage therapist, an autopsy assistant, a police officer and more. We talk about how his background ultimately led him into a career in SEO, get deep on the intricacies of building an internal search engine and how it can be used for traditional SEO, and we both talk about our challenging backgrounds and how our upbringings have shaped the people we are today.
August 21, 2019
Episode 23: Interview with Jenny Halasz
In this episode, we talk with Jenny Halasz, Founder and Presidnt of JLH Marketing. We discuss her 20 years of experience in the SEO industry, how she went from being a Communications Major with the hopes of going into Broadcasting to a marketing major while at NC State University, and how that eventually led her to a career in SEO. We talk about her experiences as an affiliate marketing manager for what eventually became, her rise to become VP of Search Strategy at Acronym, and her transition into owning her own business. And potentially even more importantly, we discuss what it’s like to lose your job, as well as how to pick yourself up and dust yourself off. On top of this, we even talk a little SEO. Crazy right?!? 
July 31, 2019
Episode 22: Interview with Niki Mosier
In this episode, I talk with Niki Mosier, Technical SEO Manager at Seer Interactive. We discuss how she began her career as a web designer focusing on Wordpress websites, a content development and social media specialist, and how she came to specialize in technical SEO. We also discuss working with developers, her favorite technical SEO tactics, the need to just be nice to other people in the industry, her first time public speaking, our mutual love of gardening, and much more!
July 9, 2019
Episode 21: Interview with Brian Gorman
In this episode, we talk with Brian Gorman, SEO Director at Go Fish Digital. We discuss how Brian went from being a freelance musician and music teacher to a career in SEO. We cover how he began his career as a link penalty removal specialist, the importance of developing an SEO specialty, what it was like to speak on his first panel, dealing with impostor syndrome, how long-form content can lead to SEO success, as well as helping E-Commerce websites figure out how to handle sorting and refinements in an SEO friendly way. Also, for tv and movie fans out there – we get THIS close to having a full-on episode in which we exclusively talk The Office, drop some references from the movie Old School, reminisce about how he may have missed an opportunity to form a boy band with his brothers, and even contemplate forming our own SEO music group!
June 18, 2019
Episode 20: Interview with Jennifer Wright
In this episode, I talk with Jennifer Wright, Technical SEO Associate at Go Fish Digital. We talk about how she went from social media to SEO, why SEO is like golf, how she helped one of her clients go from no visibility to ranking for huge search volume phrases by filling content gaps, how she was able to help another client rank for a highlight competitive “vanity phrase,” some advice she’s gotten while dealing with impostor syndrome when considering speaking at conferences, the women’s empowerment movement currently taking place in SEO and other industries, as well as her love for Duke basketball and the home renovation shows, and so much more.
June 3, 2019
Episode 19: How To Start a Podcast (Search Discovery Crossover)
In this episode of the Page 2 Podcast, we are doing a special edition crossover with some of my Search Discovery colleagues! Myself, Tim Wilson and Michael Helbling of the Digital Analytics Power Hour podcast, as well as Noah Omri Levin who runs the Digital Marketing Life podcast decided to collaboration and share our experience with getting a podcast off the ground and making it successful. We talk about all kinds of topics including: (1) Why would you even want to start a podcast, (2) Podcasting branding, (3) Podcast format and episode formats, (4) Picking the right music for your podcast, (5) Our equipment and software, (6) The ins and outs of various podcasting platforms, (7) Marketing your podcast, as well as (8) Podcasting challenges and advice.
May 10, 2019
Episode 18: Interview with JR Oakes
In this episode, we chat with JR Oakes, Senior Director of Technical SEO Research at Adapt Partners and part of the thriving SEO community in Raleigh, North Carolina. We talk about how he went from a career as an architectural glass designer to a developer, then an SEO, and then a technical SEO. We also talk about how he got involved setting up the Beer and SEO meetup group in Raleigh as well as his involvement in the well-known Tech SEO Sub-Reddit that has had some amazing industry guests. We cover public speaking, impostor syndrome, how things in SEO could be automated over the next several years, the current climate within the SEO community, what it’s like to be named to Search Engine Journal’s Top 140 SEO’s to follow in 2019 (which came with his own SEO baseball card), and so much more!
April 19, 2019
Episode 17: BREAKING NEWS! The Rel=Next/Prev Situation
In this episode, I go on a rant about Google's decision to retire the Rel=Next & Prev tags, which they announced on Twitter. Google went and did it - they forced me to quote Spider Man! Argh! More coverage of the story on Search Engine Rountable, Search Engine Land, and Search Engine Journal.
March 22, 2019
Episode 16: Interview with Tom Rayner
In this episode, we talk with Tom Rayner, Digital Marketing & Strategy Consultant at Raynernomics and Co-Founder and Head of Digital Strategy at Yando. Tom is my first interviewee across the pond and is based in London! Who-hoo! We talk about a number of other things including: (1) Tom’s beginnings as a copywriter and how that led him into SEO, (2) Why SEO still feels like an “add on” in many brands marketing strategy, (3) How to “win the hearts and minds” of clients, (4) The importance of looking at competitors to improve your own business cases, (5) Using a performance-based compensation model with clients, (6) The YoastCon situation and Tom’s Twitter rampage, (7) Sexual harassment, the conference circuit, gender equality, and inclusiveness, (8) Fighting Impostor syndrome and being okay with not knowing everything. So get ready for what I think is a really valuable and informative conversation as we tell Tom’s SEO story!
March 21, 2019
Episode 15: Interview with Janet Bartoli
In this episode, I talk with Janet Bartoli, Managing Partner, Strategic SEO Lead, and SEO Educator at Strategy Rework – a company dedicated to helping in-house SEO’s become successful. Janet has been doing SEO since the early 2000’s and has basically done everything from In-House, to Agency, to Consulting, to Speaking, and to educating. We talk about what it’s like to be the lead client-facing SEO across all major accounts, what it’s like to lead and develop less experienced SEOs, and what it’s like to work on complex projects that are packed with the pressure to perform. We also talk about working well with developers, her affinity for in-house SEOs, and much much more.
March 13, 2019
Episode 14: Interview with Nick Eubanks
In this episode, I talk to Nick Eubanks, Founder and CEO at From the Future and Co-Founder of Traffic Think Tank. Outside of being a damn good SEO, Nick is an entrepreneur who started his first company by 19 and sold his first company at 24. We talk about what it’s like to run a business at such a young age and how to deal with the pressure that can lead to. We talk about his inspiration for starting Traffic Think Tank. We get deep into SEO and talk about why he chose to make $30,000 his minimum engagement, talk about how simple technical SEO changes led him to drive over 1 million incremental monthly visitors to one of his client’s websites, as well as the importance of intent optimization with content and much more.
March 7, 2019
Episode 13: Interview with Samantha Mayer
In this episode, I speak to Samantha Mayer, my colleague and SEO Manager at Search Discovery. We talk about her non-traditional path through content management and as a marketing generalist into becoming a full-time SEO. We dive deep into being an SEO with a content and broad marketing mindset, the importance of using on-site search data to build your content strategy, and what it's like to do SEO for subjects that are *frankly* kind of boring. We also talk about her love for music - including her affinity for the band "Dawes," the "Get To" mindset which for me as a 'glass-half-empty' person has been incredibly inspirational, and much more.
February 27, 2019
Episode 12: Interview with Dan Eng
In this episode, I speak with Dan Eng, SEO Manager at Revzilla, a brand that has been referred to as "the Zappos of motorcycle gear" by the Chicago Tribune. Before ultimately getting into SEO, Dan was an SAT Math teacher, an insurance salesman, a copywriter, and many other things. We talk about how he crisscrossed the country from New York to Jersey to San Francisco to Philly and finally to Delaware. We also talk agency vs. in-house, fighting bouts of impostor syndrome, and much more.
February 26, 2019
Episode 11: Interview with Matt O'Such
In this episode, I speak with Matt O’Such, VP of Audience Development and SEO at Ziff Davis, the brand behind Everyday Health, What To Expect When Expecting, IGN, PCmag, Mashable. We discuss how he began as a designer, developer, database administrator in 1999, and transformed into an SEO, what it’s like to do SEO and content on such a massive scale, how to teach and develop trust with larger teams of writers to optimize content the right way, how they identify and optimize for new trends in the marketplace. We also talk about how life can become really "real" sometimes and how Matt specifically managed to persevere after his son was born with a life-threatening heart defect. 
February 14, 2019
Episode 10: My SEO Story
In this episode, I turn the mic on myself to tell my full - and unfiltered - SEO story. I talk about how I got into SEO by accident, and chronicle my journey across many jobs and companies. I also talk about how things in my personal life, and several instances of fate, drove me to a career in SEO. I talk about what it's like to be at an agency when you lose your biggest client, fighting bouts of depression and impostor syndrome, my thoughts on the SEO conference circuit, share failures, success, talk my favorite SEO tools and advice, and much more.
February 8, 2019
Episode 9: Interview with Joanna Galysh
In this episode, I chat with Joanna Galysh, Amazon Strategist at Marketplace Strategy and my former colleague at Sapient Razorfish. Joanna is a really great young female SEO, and someone who I feel has almost gone Inception in the sense that she’s gone from SEO which at it’s heart is optimizing for search engines, to becoming an Amazon SEO – which is optimizing for a search engine that can be found within another search engine, which is JUST fascinating to me. We talk about how to optimize for Amazon, as well as ways to diversify your SEO skillset, how to use “reach” assignments to grow your expertise, the challenges of getting noticed in a large organization, and much more.
January 31, 2019
Episode 8: Interview with Margie Stahl
In this episode, I chat with Margie Stahl, SEO Supervisor at Publicis Sapient, and my former colleague at Sapient Razorfish. Margie has grown into an amazing young SEO and content strategist. We talk about how she parlayed her collegiate education at THE Ohio State University, where she studied journalism with the hopes of being a crime reporter, into PR, copywriting, and how she eventually became a full-time SEO strategist. We get into transitioning from a content background into SEO strategy, why learning tech even if it’s not your primary strength can be important, the challenges of being a female in a male-dominated organization, and much more. 
January 29, 2019
Episode 7: Interview with Jeff Louella
In this episode, I chat with Jeff Louella, Senior Technical SEO Manager at Search Discovery. Jeff is an amazing technical SEO who I've now worked with twice at different companies. We dive into his 20-30 years in the industry, tell the story of how he went from working at an electronics store to becoming a programmer and eventually an SEO. We also talk about the importance of knowing how to build websites, the challenges of getting your recommendations implemented, being bucketed as a technical SEO, and much more. 
January 26, 2019
Episode 6: Interview with Nik Ranger
In this episode, I chat with Nik Ranger, SEO Specialist from Webfirm. Nik is a brilliant-young SEO out of Australia. We discuss her background as a professional electric violinist, civil engineer, as well as an accountant and touch on how all of those experiences led her to a career in SEO. We also dive into why curiosity is important, how to work with developers, lead teams and much more.
January 25, 2019
Episode 5: Interview with Cindy Krum
Jacob Stoops sits down with Cindy Krum, Founder and CEO of MobileMoxie, to discuss how she got into the industry, the founding of her company, as well as voice search, speakable structured data, SERP "Fraggles," working with developers, the importance of supplementing content with videos and audio, the future of SEO with a URL-less web, the challenges of being dyslexic, and much more.
December 6, 2018
Episode 4: Interview with Maggie Barr
Jacob Stoops sits down with Maggie Barr, Director of Content Strategy at AmTrust Financial Services, Inc., to discuss how she went from a journalism background to copywriting, how she leveraging that to become an amazing SEO strategist, as well as other topics including technical SEO, content strategy and how it helps SEO, as well as the importance of gender diversity in the industry, and much more.
December 5, 2018
Episode 3: Interview with Sal Surra
Jacob Stoops sits down with Sal Surra, Senior SEO Strategist at Angie’s List, to discuss how he got into SEO, share tips from his 20-30 years of experience, talk replatforming, site speed, duplicate content, and dive headlong into his love for Star Wars.
November 20, 2018
Episode 2: Interview with Zach Chahalis
Jacob Stoops sits down with Zach Chahalis, Senior SEO Manager at Search Discovery, to talk about how he got into the SEO industry, share tips and advice, as well as talk pop-culture, movies and more.
October 26, 2018
Episode 1: Interview with Rand Fishkin
Jacob Stoops sits down with Rand Fishkin, Co-Founder of Moz and Sparktoro, to talk about everything ranging from his time at Moz, to the beginnings of Sparktoro, his new book 'Lost and Founder', as well as his thoughts on a number of subjects including funding, venture capital, content marketing, personal branding, gender-equality, and more.
October 18, 2018