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The Pages & Platforms Podcast

The Pages & Platforms Podcast

By Sue Campbell
Hosted by Sue Campbell, a book marketing and mindset coach, the Pages & Platforms podcast helps you write the best possible book and find exactly the right audience.
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Book Marketing in Troubled Times

The Pages & Platforms Podcast

Coping with Uncertainty
2020 has dealt us uncertainty like never before. I have some experience with uncertainty--and I daresay an unfair advantage--so I'm sharing with you some things I've found helpful in hopes that it helps reduce your suffering a bit too.
September 16, 2020
When is the BEST time to write?
In this episode, Sue discusses that age-old question: When is the best time to write?  As we've mentioned, we'll be opening the doors to our Story Path course soon, which is designed to help you use the power of Story Types to write a great book. Please join us on Friday, August 28 at 12 PM PT for a free webinar: "Get Your Story Unstuck" where we'll give you an overview of the 7 essential Story Types. We promise you'll walk away with something useful to apply to your story. Visit to register.
August 23, 2020
Emotion in Your Story
 In this episode, we offer a tiny little slice of what's inside our Story Path course: a discussion of between Rachelle Ramirez and me about the importance of audience emotion and what you can do to help create specific feelings in your audience. Learn more about story types and how they help you solve your pesky story problems at by watching our free, on-demand "Get Your Story Unstuck" webinar:
August 19, 2020
Real Writer, Real Stories: Let's Talk Premise
We have a special treat for you this week. We're getting ready to reopen the doors on our Story Path course, so we've got a little audio sample for you of something from Module 5 on the importance of premise in your story.  When it comes to what your story is about, the answer you give to others and the answer you need yourself to write the book can be completely different. One helps others find your book, the other helps you find your story. Rachelle Ramirez and Anne Hawley dive into how and why to distill your premise down to its essence.   If you want to hear more about our Story Path course, visit where you can download our seven page guide to the essential story types and you'll get on a mailing list to be notified when the Story Path course opens for enrollment later in August 2020.
August 10, 2020
How Story Type Can Save You
If you’re writing a novel or piece of narrative nonfiction and you can’t seem to get anywhere with it, I’ll bet you dollars to dark chocolate you can’t satisfactorily answer the following question: What type of story are you telling? If the question itself confuses you, if your answer takes twenty minutes, or if you said “It’s a fantasy,” or “It’s young adult,” I have good news. By the end of this article, you’ll have a much clearer idea of why you’ve wandered off the path, and how to get back on. Download a free guide to all 7 Story Types at
August 2, 2020
Six Reasons to Start Building Your Author Platform Right Now
Many writers know they'll have to do their marketing eventually, they just want to put it off as long as possible. In this episode, we'll look at 6 reasons to start now. And if your author website is one of the places you're stuck, Pages and Platforms is offering a free webinar on Friday, July 10, 2020. Sue will show you exactly what you do and don’t for your author website. Register at
July 7, 2020
Dealing with Fear as a Writer
Our brain sends us fear messages all the time. How do we know when to heed them and when to plow ahead, even when we are afraid? This episode will give you one powerful question to ask to help you decide.
June 16, 2020
Book Marketing in Troubled Times
Sue talks with author Helen Zuman, author of the memoir Mating in Captivity, about her successful outreach push during the pandemic with the help of the Pages & Platforms Outreach Intensive. A new session of the Outreach Intensive begins June 8, 2020. Visit
June 4, 2020
Decision vs. Indecision
Writers face a ridiculous amount of choices. But we've got to get good and making them and moving on or we'll never get anywhere.
May 24, 2020
What's an Author Website Really For?
Sue takes a look at what an author website is actually for (and it's probably not what you think). And she shares some essential dos and don'ts for author websites so you can give yours a tweak.
May 18, 2020
How to Make a Goal Sandwich
Settings goals is crucial for your success as an author. But there are some pitfalls to goal-setting. The biggest one is getting graspy and desperate to reach our goals. In this episode, I'm introducing the "goal sandwich" as a way to get yourself mentally prepared to set goals from a place of already feeling worthy.
May 10, 2020
Inciting Incidents
We're gearing up to present the Pages & Platforms Scene Workshop later this month, so we're kicking things off by taking a look at the first essential element of a good scene: The inciting incident. I'm passing the mic to Story Grid certified editor Anne Hawley to take us through some of the finer details of inciting incidents: what they are, why you need one, and their various flavors. To learn more about the upcoming Scene Workshop, visit:
May 3, 2020
What's behind every obstacle to getting your writing and marketing done
I'm helping run a productivity mastermind right now and I asked all the incoming writers to tell me their biggest obstacles to reaching their writing goals. Of the 18 or so writers polled, 3-4 main obstacles surfaced: not enough time, fear of failure, perfectionism, and procrastination. But there's ONE thing that sits behind of all of these obstacles that writers often don't see.
April 26, 2020
Overcoming the Urge to Procrastinate Doing Your Writing
Times being what they are, it can be tough to get your writing done. The first question to ask, whether you're writing or you're not is this: Do I like my reasons? If you're not writing, and you don't like your reasons, I offer a tip for overcoming the urge to procrastinate your writing.
April 19, 2020