LEXclusive -- A Podcast for Attorneys by PaperStreet Web Design and Marketing

At PaperStreet Web Design & Marketing, we’re quick to tell our clients how effective a search engine optimization (SEO) campaign can be. With keyword research, content optimization, blogging, technical work and link-building, it’s also one of the most well-rounded marketing techniques. That said, SEO does have inherent costs that come with a successful campaign, and this podcast episode outlines the costs to consider and also some money-saving tricks.

Staying current with your website isn’t the only thing attorneys and business owners need to keep in mind. Criteria such as poor navigation, generic images and outdated font are all things that can harm a potential client’s view of your site – and you as a law firm or business. Consider these 10 items outlined by the team at PaperStreet Web Design and Marketing as you plan for your new site or site redesign.

There's nothing wrong with trying to run the website for your business. That said, websites can be tricky to maintain and update. In this episode from PaperStreet Web Design and Marketing outlines some of the most common mistakes we see our clients make. From not optimizing your images properly to incorrectly submitting your site map, our team lets you know the hints you need to know to keep your site performing at its best.

Listen to PaperStreet's podcast to learns the ins and outs of website hosting, and what you should be asking your potential vendors.

In this episode, we talk to one of PaperStreet's clients, Bill Jawitz. Bill is a coach for attorneys, specializing in time management techniques. He presents the hallmarks of his teachings, including his "Eight Keys to Powerful Productivity." After the show, be sure to visit Bill's site and learn more about his trainings.

More important than many other marketing efforts, content marketing is a tremendously important element of any law firm marketing campaign. Let how to promote your brand and expertise as well as attract clients using our proven attorney content marketing tips in this episode of PaperStreet's podcast.

Social media marketing for law firms is much more complex than simply posting your news on LinkedIn. Listen to PaperStreet's team as they breakdown the goals, content, and designs needed for success.

Having a website for your law firm is only half the battle in many instances. In this episode, our host Nancy, is joined by CEO of PaperStreet, Pete, and Creative Director, Elyssa, to discuss what elements many attorneys neglect to include on their sites.

Poor ad management has led many law firms to shy away from paid ads on Google. As such, our next episode outlines what law firms and business owners need to understand about pay-per-click ads in order to run a successful campaign. Our Pay-Per-Click team here at PaperStreet teaches you how to get started and what to look out for as your campaign progresses.

WordPress is a fantastic CMS to use for your website. One of its best features is its vast array of available plugins to enhance your marketing and functionality. In this episode, a few of PaperStreet's development team members talk about how to select plugins, what to avoid and some of the best ones to install.

ADA Compliance is a vital component of your website management. Listen to PaperStreet's team as they discuss what is most important for both enhancing accessibility and adhering to the law. 

From website design errors to wasted funds, many attorneys simply lack the proper information regarding how they market their firm. PaperStreet outlines the 10 biggest misconceptions our clients relay to us about website designs and digital marketing.

As many law firms focus largely on the budget when creating or enhancing a digital marketing campaign, many other important elements are overlooked. Our host, Nancy, interviews Elyssa, Creative Director here at PaperStreet, and Alex, our VP and Internet Marketing Director in order to provide some insight into your website's performance, how to analyze your competitors and other important considerations.  

Join Nancy, Client Relations Manager and host of LEXclusive, the new podcast produced by PaperStreet Web Design and Marketing as she discusses the three biggest digital marketing mistakes that lawyers make with our CEO, and general guru, Pete, and our Vice President, Alex.