For the past 20+ years, B2B has been driven by one thing: data. But customers are done with data. They’re drowning in data. They wish data was dead. Ok, not dead – that would be crazy. The point is that data is overdone. Every B2B brand is pumping out the same data-driven, algorithmic drivel, and it’s nothing but white noise to buyers.

When it’s time to buy, customers aren’t going to take your word that you’re the best solution to their problem. They’re going to turn to online reviews, influencers, colleagues, and their network to decide if you’re worth their dollar. They’re going to talk to the people they trust. And that’s what the PartnerHacker Handbook is about.

In this book, we’ll walk you through what we’re calling the “Era of Partner Ecosystems,” where trust, not data, is the central currency. Featuring contributions from prominent B2B thought leaders, the Handbook will teach you:

‍What a Partner Ecosystem is and what it means in the broader context of B2B
The importance of trust in the modern buying process
How a Partner Ecosystem will accelerate revenue and bolster customer retention at your business

Download the Handbook at: https://www.partnerhandbook.com/

The Channel Adoption Curve

PartnerHacker ArticlesBy PartnerHackerSep 20, 2022