Marketing Stuff

Marketing Stuff

By Pat McGraw
Learn practical tips and best practices for increasing your marketing performance. Topics include digital marketing, content marketing, social media marketing, email marketing, blogging, strategy, research, data analytics and more
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Episode 5: Email and Gen Z
A special Higher Education edition of Marketing Stuff - the focus is on a recent article that appeared in the Chicago Tribune stating the Gen Z doesn't use email and colleges overuse email leading to admissions and enrollment problems. I offer two simple solutions that work - and will overcome the problems stated in the article.
04:49
December 22, 2019
Episode 4: Email Marketing - Grow Your List, Engage Your Subscribers
In this episode I share proven tips for growing your email subscriber list and engaging your subscribers so you see higher open rates, click rates and sales.
17:10
August 24, 2019
Marketing Minute: Episode 3: 5 Reasons Why Your Business Needs a Blog
Learn why your business needs a blog in today's incredibly competitive market.
02:28
July 24, 2019
Marketing Minute: Episode 2: B2B Segmentation
A step-by-step walk through of what needs to be done to identify segments and develop business buyer personas.  And for more details, check out the blog post by clicking here.
04:26
July 11, 2019
Marketing Minute: Episode 1: The Downside to Generational Segmentation
Learn why targeting "Millennials" and other generations won't be as effective for your business as targeting segments within this large group. Learn more about consumer audience segmentation.
02:00
July 1, 2019