Marketing Stuff

A special Higher Education edition of Marketing Stuff - the focus is on a recent article that appeared in the Chicago Tribune stating the Gen Z doesn't use email and colleges overuse email leading to admissions and enrollment problems. I offer two simple solutions that work - and will overcome the problems stated in the article.

In this episode I share proven tips for growing your email subscriber list and engaging your subscribers so you see higher open rates, click rates and sales.

Learn why your business needs a blog in today's incredibly competitive market.

A step-by-step walk through of what needs to be done to identify segments and develop business buyer personas.  And for more details, check out the blog post by clicking here.

Learn why targeting "Millennials" and other generations won't be as effective for your business as targeting segments within this large group. Learn more about consumer audience segmentation.